Ratings Takeaways

October 2023 PPM Ratings Takeaways – Part Four

imOctober 2023 PPM Data – Information for the October 2023 survey period (September 14 – October 11) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are September 2023 – October 2023 (6+). 

AUSTIN

News/Talk

KLBJ-AM 3.4 – 4.7, #10 – #5

KJCE .3 – .4, #27 – #28

News

None

Sports Talk

KVET-AM 1.0 – 1.3, #22 – #22

KTAE DNA – .7, DNA – #25

KBPA-HD2 .4 – .5, #26 – #27

Public Radio News/Talk

KUT 5.3 – 5.6, #3 – #4    

Note: News/talk KLBJ-AM’s +1.3 (3.4 – 4.7) represents Austin’s largest September 2023 – October 2023 increase. 

RALEIGH

News/Talk

WTKK 9.4 – 8.2, #2 – #3

WPTF DNA – .7, DNA – #20

News

WRAL-HD3 .3 – .1, #15 – #23

Sports Talk

WCMC-FM 3.1 – 3.5, #8 – #11 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 9.1 – 9.4, #3 – #2

Notes: News/Talk WTKK’s -1.2 (9.4 – 8.2) represents Raleigh’s largest September 2023 – October 2023 decrease.

Following a six-month absence, eight (8) Curtis Media Group stations – including news/talk WPTF – return as Nielsen Audio subscribers.

INDIANAPOLIS

News/Talk

WIBC 6.1 – 6.9, #4 – #3

News

WOLT-HD2 .1 – .1, #27 – #24

Sports Talk

WIBC-HD2 3.5 – 4.3, #13 – #12 (Colts)

WNDE .9 – .9, #22 – #21

WXNT .1 –.1, #27 – #24

Public Radio News/Talk

WFYI 6.4 – 4.6, #3 – #10

Note: Sports talk WFNI (DNA) is the flagship of the Pacers.

MILWAUKEE 

News/Talk

WISN 9.6 – 9.7, #2 – #1

WTMJ 9.8 – 9.6, #1 – #2 

WLIP DNA – .1, DNA – #28  

News

None

Sports Talk

WRNW 2.4 – 2.6, #13 – #14 (Green Bay Packers)

WKTI 1.0 – 1.0, #18 – #18

WOKY .2 – .4, #26 – #22

WSSP .2 – .2, #26 – #25

Public Radio News/Talk

WUWM 2.4 – 3.0, #13 – #13

WHAD 2.1 – 2.1, #16 – #17

WGKB DNA – .1, DNA – #28

WHAD Stream  DNA – DNA, DNA – DNA

Note: Public radio news/talk WUWM’s +.6 (2.4 – 3.0) ties classic hits-oldies WRIT for Milwaukee’s largest September 2023 – October 2023 increase.

NASHVILLE

News/Talk

WWTN 6.1 – 5.7, #4 – #5

WLAC 1.1 – 1.4, #19 – #19

News

WNRQ-HD2 .2 – DNA, #23 – DNA

Sports Talk

WGFX 7.2 – 7.3, #3 – #3 (Tennessee Titans)

WPRT 1.4 – 1.9, #17 – #17 (Predators)

Public Radio News/Talk

WPLN 5.5 – 4.1, #6 – #10

WPLN-HD3 Stream .2 – .2, #23 – #23 

Note: Public radio news/talk WPLN’s -1.4 (5.5 – 4.1) represents Nashville’s largest September 2023 – October 2023 decrease.

PROVIDENCE

News/Talk

WPRO-AM 6.1 – 6.5, #6 – #5

WHJJ  .3 – .3, fourth straight month at #18

News

None

Sports Talk

WBZ-FM 3.3 – 3.3, thirteenth consecutive month at #8

WVEI 2.3 – 2.4, #10 – #9

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 1.9 – 2.4, #12 – #9

WNPN 1.5 – 1.4, sixth straight month at #14

WCAI .1 – .1, #19 – #20

Note: Public radio news/talk WGBH’s +.5 (2.4 – 3.0) ties rock WHJY for Providence’s largest September 2023 – October 2023 increase.

NORFOLK

News/Talk

WNIS  3.5 – 3.3, #11 – #12

WGH-FM HD2 .2 – .2, #24 – #22

News

WNOH .4 – .3, #21 – #20

Sports Talk

WVSP 2.7 – 2.9, #13 – #13

WGH-AM .4 – .3, #21 – #20

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 8.2 – 7.5, #3 – #3

News

None

Sports Talk

WOKV-AM .2 – .2, #23 – #22

Public Radio News/Talk

WJCT 2.6 – 2.8, #12 – #12

Note: Sports talk WJXL-AM (DNA); sports talk WJXL-FM (DNA); and country WGNE are the flagships of the Jaguars.

WEST PALM BEACH

News/Talk

WFTL 1.8 – 2.3, #12 – #9

WZZR 1.9 – 1.8 #10 – #13

WJNO 1.1 – 1.2, fourth successive month at #14

News

None

Sports Talk

WBZT .2 – .4, #19 – #18

WMEN .2 – .4, #19 – #18

Public Radio News/Talk

WLRN 2.6 – 2.5, #8 – #8

WLRN-HD2 Stream DNA – .2, DNA – #21

Note: News/talk WFTL’s +.5 (1.8 – 2.3) ties urban AC WMBX for West Palm Beach’s largest September 2023 – October 2023 increase. 

GREENSBORO

News/Talk

WPTI 4.5 – 4.9 #8 – #7

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 3.5 – 3.5, #9 – #9

WUNC 1.4 – 1.7, #13 – #14

Note: Urban AC WQMG has the highest October 2023 share (14.0, 6+) of any station in all 48 PPM-markets.

MEMPHIS

News/Talk

WREC 2.1 – 2.4, #9 – #9

KWAM .4 – .2, #13 – #13

News

None

Sports Talk

WMFS 2.4 – 3.0, #8 – #7 (Grizzlies)

WMFS Stream DNA – .2, DNA – #13 (Grizzlies)

Public Radio News/Talk

WKNO 1.7 – 1.9, #11 – #10

Note: Urban contemporary WHRK’s -2.7 (10.3 – 7.6) represents the largest September 2023 – October 2023 decrease by any station in all 48 PPM-markets.

HARTFORD

News/Talk

WTIC-AM 5.2 – 5.1, #6 – #6

WDRC-AM 2.3 – 1.9, #12 – #15

WTIC-AM Stream .8 – .8, fourth consecutive month at #17

WPOP .2 – .2, #22 – #22

News

None

Sports Talk

WUCS 1.7 – 2.5, #15 – #11

Public Radio News/Talk

WNPR 3.7 – 3.8, #9 – #9

WFCR .6 – .8, #18 – #17

Note: While sports talk WUCS’ +.8 (1.7 – 2.5) represents Hartford’s largest September 2023 – October 2023 increase, news/talk WDRC-AM’s -.4 (2.3 – 1.9) is the market’s largest September 2023 – October 2023 decrease.

Mike.Kinosian@gmail.com