MONDAY MEMO: Phone-it-in
By Holland Cooke
Consultant
Pick a market, any market, in which one local TV station’s newscasts crush the competition. Experience that station’s – and its competitors’ – smartphone apps. You will find the winner’s app more helpful and user-friendly that competitors’ apps.
Nine-in-ten Americans own a smartphone, up from 35% in Pew Research Center’s first such survey in 2011.
So, although not mathematically in-tab to ratings, online content contributes to on-air numbers. Local TV’s linear broadcast product earns your trust, and the station empowers you with on-demand convenience. It won’t confine its use case to living room consumption, and radio shouldn’t settle for in-car + listen-at-work.
Chunks
That TV station likely live-streams its local newscast, just as radio station apps play what’s sent to the transmitter. And in my experience, radio station apps that autoplay when launched get more traffic than apps that ask you to click more than once to listen live. No need to explain portability to Baby Boomers who are lifelong AM/FM listeners, and whose first radio fit in the pocket (and whose annual USA retail spend is a demographically disproportionate $548.1 billion). And anyone younger already lives on a smartphone.
TV has a head start fitting its work into the phone, because 6:00 and 11:00 pm newscasts are already stacks-of-stories, easily repurposed online as short, searchable, single-topic videos. But too often, a news/talk radio station’s on-demand content is merely hourlong airchecks, not the moment within that hour that somehow enables listeners. Got “three ways to avoid [dilemma]” or “…to save big on___?” If you isolate those clips for easy access on apps, use your air to say it’s there, and link that mp3 to your social media, it gets shared, and you earn more Time Spent Listening.
Another opportunity to make the audience the show.
Recently, one of the stations I monitor had a technical glitch with its text system. Normally, listeners can use that same call-in number to text OR send a voice text. But for several days, the text function malfunctioned, so hosts explained that listeners could leave voice messages, and what they got was GOLD.
“Use the QR code on your screen…”
Another TV advantage. Radio doesn’t have a screen, but should put its QR code everywhere it can. Link it to your app install.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
and Howie Carr encouraging listeners to donate and raise funds for the DAV of Massachusetts’ homeless shelter and transportation programs. iHeartMedia Boston director of operations, news, talk and sports Bill Flaherty says, “Once again, the WRKO listeners responded in support of our Veterans. Their generosity provides much needed services for those who sacrificed so much for our country.” Since 2016, the DAV Radiothon has raised over $1,125,000 to benefit veterans in the community.
(11/8) – Bertolucci as program director of heritage giant KFI AM 640, Los Angeles and Martin as EVP of programming, iHeartMedia Sports (which includes FOX Sports Radio) and PD of sports talk AM 570 KLAC, Los Angeles.After nearly a quarter century of exemplary service in these positions,
the ambiguous terms cited for the couple’s simultaneous departure do not mask the general industry observation that they were direct victims of the national radio cutbacks being affected by iHeartMedia as severe cost-cutting measures. Chris Berry, iHeartMedia EVP of news, will assume the role as interim program director of both KFI and KLAC.
Included in the cut – their show’s producer Terry Trahim, after more than 20 years of service to the station.
iHM SVP of programming for the Ohio-West Virginia area and PD /afternoon host of WSPD, Toledo has also been let go.
In San Antonio, although he remains one of the most successful syndicated hosts in American talk radio with a rapidly growing roster of more than 170 stations coast to coast, Compass Media Networks star Joe “Pags” Pagliarulo‘s local highly-rated afternoon show of 19 years at his flagship WOAI (where he is a market legend) has been dropped from the lineup as a cost-cutting measure. Pags is one of talk radio’s most notable rising stars and will undoubtedly be okay – but his departure from WOAI is indicative of the wrecking ball nature of these types of budget-cutting measures.
This presidential election cycle provided a number of insights, revelations, and takeaway lessons for news/talk radio. And by using the term “news/talk radio” I mean all spoken word platforms on the AM/FM dial including commercial, public, educational, and ethnic outlets that provide news, politics, and commentary. They are all RADIO.
These episodes feature Chachi’s special guests Al Roker, longtime weatherman on NBC’s The Today Show and co-anchor of the iconic morning show’s third hour, and Patsy Smullin, owner/president of California Oregon Broadcasting, and host of the successful television interview series, Up Close and Personal. Roker and Smullin will be among those honored next week as Giants of Broadcasting by the Library of American Broadcasting Foundation at the 2024 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony. The event will be held on Tuesday, November 12th at Gotham Hall in New York City. To listen to these new “Chachi Loves Everybody” podcast episodes, please 
One day last winter, Alison Stewart, the host of “All of It” on public station WNYC, New York was alarmed to find herself speaking gibberish. 
Music Group Gunhill Road Putting Final Touches on Talk Radio Anthem. Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, is currently in post-production with an anthem celebrating talk radio. Titled “Don’t Stop Talkin’” – the song is an uplifting and infectiously catchy tune about the vital role talk radio plays in serving the cause of American freedom of speech. With lines that include “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!” the original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages talk radio practitioners to keep up the good work and great service they provide the nation.TALKERS Heavy Hundred syndicated host Dr. Daliah Wachs pictured above bopping to the music in a scene from the forthcoming video “Don’t Stop Talkin'” by Gunhill Road.
The research notes millennials (ages 27-42) are the most concerned at 83%. The survey finds people are feeling the effects of the higher costs of goods and services, and they remain concerned about inflation. In addition, 37% said their finances are in worse shape than four years ago. Thirty-four percent said their finances are about the same, while only 29% said they’re better off than they were four years ago. The research indicates more than half (52%) of Americans believe the U.S. presidency has a major impact on their personal finances. “We encourage every American to go out and vote,” said Dave Ramsey, personal finance expert and host of “The Ramsey Show.” “But remember, what goes on in your house is a whole lot more important than who’s in the White House. The research shows that less than half of Americans believe a written household budget is the way to win with money. That has to change, or nothing will.”
Triton Digital has just released its 
language sports network FOX Deportes. It will also be available in podcast form via FOX News Audio. Ahead of the debut, FOX News Digital will launch a Spanish-language version of the FOXNews.com website beginning today which will be machine translated. Campos-Duffy comments, “I am beyond grateful for the opportunity to host ‘FOX Noticias.’ As the fastest-growing electorate, accounting for nearly 20% of the population, the Hispanic American community is thriving, and I am proud to bring a new show that breaks down the news of the day with a focus on the kitchen table issues that matter most to our community.”
philanthropist Harry Hurley, has raised more than $1.4 million for worthy causes across New Jersey and beyond. It has become one of the most important annual civic events in the Garden State drawing 270+ guests including government officials, media representatives and community-minded business leaders. The gala will be at Resorts Casino Hotel in Atlantic City. Harrison says, “This is a huge honor and I’m looking forward to addressing this distinguished event with observations about the media’s position at the crossroads between politics, journalism and changing social norms.” Hurley tells TALKERS, “Our special event will be taking place four weeks before one of the most consequential national elections in American history… arguably, the most important election since the Civil War era. It deserves to have a keynote speaker as even-handed and eloquent as Michael Harrison.”
news network’s primetime lineup at 8:00 pm ET, debuting on October 8. For the past four years, Finnerty has been co-host of Newsmax’s “Wake-Up America” morning program with Sharla McBride. Newsmax CEO Chris Ruddy says, “Rob has demonstrated success in our morning show and connects with our audience in a powerful way, and we believe he will continue that success in primetime.” Finnerty comments, “For far too long cable news has been a monolith – with very few options available to the American people, but Newsmax is proof that the model is changing, and I feel incredibly honored to be a part of that change. Ever since I got here, Newsmax has kept growing and growing, which is amazing for this industry. This is the opportunity of a lifetime, and I am so grateful to Newsmax and its team led by CEO Chris Ruddy.” Pictured here is Rob Finnerty as a special guest speaker at TALKERS 2024. 
Jackson, Jr. is hosting the new weekly podcast “No-Contest Wrestling” with co-host TJ Jefferson the show combines Jackson’s and Jefferson’s unique takes on sports entertainment by interviewing the biggest stars, going behind the scenes with untold stories from the world of wrestling. The second show is “The Jim Jackson Show,” hosted by two-time All-American and 14-year NBA veteran Jim Jackson. In this show, Jackson covers basketball from the college game to the highest levels of the NBA. Eisen says, “I’ve been in a constant search for new, fresh, thought-provoking, and entertaining voices to add to our growing podcast business, and I’m thrilled to add both O’Shea Jackson, Jr. and Jim Jackson to the roster.”
Benztown, a global leader in radio imaging, voiceovers, programming, podcasting, and jingles, has released two new episodes of “Chachi Loves Everybody,” an original podcast series hosted by its president Dave “Chachi” Denes. The episodes feature Chachi’s special guests Steve Jones, president and CEO, Skyview Networks, and Mike McVay, president, McVay Media Consulting. 
PodcastOne
Remote News Service (RNS), a boutique news network providing hyper local, and custom news and traffic remotely, has added four new affiliates. These include station clusters in Wisconsin in both Prairie du Chien and Viroqua, and in Michigan two more markets, Soo and Sault Ste. Marie. Gabe Buch, OM/PD at Robinson Media’s WQPC, Prairie du Chien tells TALKERS, “Remote News has a been a life saver! Very easy to work with and they went the extra step to make our news local. The transition to Remote News was very easy and the anchor we chose is easy to work with and sounds great.” Michael SanAngelo, OM for Sovereign Communications adds, “Our company is on the Canadian border, and we’ve struggled for years to find the right person to collect, write and deliver solid local and regional news on our seven-radio station group. In just two weeks with Remote News Service, our news content has been night and day better and exactly what we have always wanted.” RNS owner Lesley Lotto tells TALKERS, “I’m floored once again at the tremendous growth! 54% this year so far. But this is not about me, it’s our amazing team who continues to attract new clients due to their dedication and hard work. I’m beyond proud.” To learn more about RNS, 
Premiere Networks announces the addition of “
Ham is a prominent journalist, FOX News contributor, speaker, author, and co-host of the news podcast “
The duo will help listeners navigate the headlines that matter most to American families and understand how they affect them. Known for being funny and a bit irreverent, yet serious and thoughtful about important issues, Markowicz and Ham have one purpose in mind: to keep the audience informed without wearing them out.