Friday, August 12, 2022
Pioneering Broadcaster, Anti-Ageism Activist and TALKERS Principal Carole Marks Dies at 86. The longtime host of the groundbreaking, upper-demo syndicated radio talk show, “A Touch of Grey: The Talk Show for Grownups,” Carole Marks Scott of Mystic, CT passed away this past Sunday (8/7) at Lawrence and Memorial Hospital in New London, CT. She was 86. Ms. Marks was the host and founder of the
groundbreaking and long-running upper-demo-targeted radio talk show, “A Touch of Grey: The Talk Show for Grownups” and a principal in Talk Media, Inc., the parent company of TALKERS – a partner in both ventures with TALKERS founder Michael Harrison and radio executive Shelley McBreairty. Ms. Marks graduated from Oxford School and attended Connecticut College. She had four children. As a newly single mature woman, she went back to school and earned her college degree from the University of New Haven
when three of her four children were adults. She found her passion as director of the Retired Senior Volunteer Program of New London. In that position, Ms. Marks was interviewed in the media about issues concerning senior citizens on WSUB, New London and was invited to start her own radio show, “Senior Focus with Carole Marks” in the mid-nineties. The idea of a radio show aimed at an older demographic was unique at the time, and upon joining forces with Michael Harrison as her partner and co-host, her show was syndicated nationally with a new name, “A Touch of Grey: The Talk Show for Grownups.” The show ran for two decades accruing thousands of listeners and establishing Ms. Marks as one of America’s leading experts on upper demographic issues as well as a champion in the battle against ageism. She waged a relentless campaign on a number of media fronts to make, as she put it, “the lives of the 50-plus generation as meaningful, fulfilling and as productive as possible.” Her mission was to counter negative senior stereotypes and she spoke before civic groups, professional associations, and industry conventions all across the country as a supporter of the group she liked to call “seasoned citizens.” At its peak, “A Touch of Grey” was heard on more than 50 stations across America, including at different times, New York City’s WOR, WABC and WNYM. Her guests included the biggest names in health care, politics, sports and the arts, including presidents of the United States. She boldly tackled such problems as the rising cost of prescription drugs, the future of Social Security and Medicare, challenges facing the “sandwich generation” who must take care of young adult children on one side and elderly parents on the other, planning retirement during difficult economic times, the best ways to choose a nursing home, safe and effective ways to diet and exercise, understanding leading edge technology, and countless other subjects. Ms. Marks would often take her show on the road and broadcast live from such diverse places as the United States Senate Office Building, the jungles of Africa, the Taj Mahal, the North American Orient Express, or a glacier in Antarctica. She was proudest of being in the White House press room and on Air Force One with President Obama. She said, “I want people to know that just because you’ve put on a few years doesn’t mean you can’t go out and explore the world and life, and, most importantly, continue to learn and grow.” Travel became a second passion, as she went on worldwide trips to all seven continents and had a map in her kitchen showing all of the places she had visited, including Dharamshala, India where she met the Dalai Lama. In 2004, Ms. Marks found love again and was married for the second time, to J Irving Bird Scott. In 2005. She wrote the book Modern Aging: A Guide for Seasoned Citizens to Achieve Health, Happiness and Purpose (Talkers Books 2005). TALKERS founder Michael Harrison says, “Carole was one of the finest human beings I have had the privilege to know in my life. Her role as my friend and business partner were invaluable in contributing to the longevity and success of our media enterprises. She was a loving wife, mother and grandmother, as well as a consequential thought-leader, businesswoman, humanitarian and philanthropist who supported numerous public service organizations and non-profits.” Her business partner Shelley McBreairty adds, “Carole was more than a beloved colleague and source of guidance and inspiration. She treated me and my daughters as a mother and a grandmother. We all love her dearly.” A public celebration of life for Carole Marks Scott will be announced in the near future. In lieu of flowers, please consider a charitable donation to The Garde Arts Center, 325 State Street New London, CT 06320, or Lawrence and Memorial Hospital, 365 Montauk Avenue, New London, CT 06320.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Vic or Perp?” looks back at this past week of 8/8 to 8/12. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Dr. Murray Sabrin, emeritus professor of finance, Ramapo College, NJ; Steve Weisman, professor of law, Bentley University, Boston/founder, Scamicide.com; Greta Van Susteren, talk show host, Newsmax TV; Martha Zoller, talk show host, WDUN, Gainesville, GA; and Holland Cooke, media consultant. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Round Four of July PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s July 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s July 2022 sweep covered June 23 – July 20. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM is steady with an 8.0 share (weekly, 6+ AQH share) that keeps it locked in the #3 rank, while Curtis Media Group’s crosstown news/talk WPTF is up one-tenth for a 1.8 share good for the #15 rank. Although it sheds 1.5 shares, Emmis’ news/talk WIBC-FM, Indianapolis remains ranked #2 after posting a 7.9 share. The news/talk battle in Milwaukee flips as iHeartMedia’s WISN leaps into the #1 rank after adding nine-tenths for a 9.9 share finish, while Good Karma Brands’ WTMJ drops 1.8 shares, finishes with a 9.6 share and falls to #2. Cumulus Media’s news/talk WWTN-FM, Nashville dips seven-tenths for a 6.2 share finish that drags it from #4 to #6, while iHeartMedia’s crosstown news/talk WLAC rises eight-tenths to a 2.5 share good for the #13 rank. In West Palm Beach, Hubbard Broadcasting’s news/talk WFTL spikes by 2.4 shares for a 3.4 share finish that moves it from #13 to #7, while iHeartMedia’s talk WZZR dips three-tenths to a 2.1 share good for the #10 rank and sister news/talk WJNO rises three-tenths to a 1.7 share and the #11 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.
RTDNA Announces 2022 National Edward R. Murrow Award Winners. The Radio Television Digital News Association announces the national winners of the 2022 Edward R. Murrow Awards in recognition of outstanding work in digital, radio and television journalism in technical and editorial categories. RTDNA president and CEO
Dan Shelley says, “The Edward R. Murrow Awards are among the most prestigious in journalism. More than 750 Regional Murrow winners advanced to the national competition, and over the past few months, an expert panel of journalists has meticulously reviewed and deliberated over every entry. That’s why I’m confident in saying today’s winners represent the absolute best of the best. So, let me be the first to say congratulations to our newest National Edward R. Murrow Award winners.” RTDNA chair Allison McGinley adds, “Thank you to every journalist who played a role in the pieces that were submitted. Not everyone can be a Murrow Award winner, but all of you make a difference in your communities. Thank you for the work you do.” See all the winners here.
LATimes: No One Listens to Sports Talk Radio in L.A. Why the People in Charge Aren’t Worried. Los Angeles Times writer Bill Shaikin looks at the question of why Los Angeles – of all the major markets – has the lowest listenership to sports talk radio, according to Nielsen Audio ratings. In the piece, Shaikin talks to WBZ-FM, Boston “98.5 The Sports Hub” afternoon drive hosts Mike Felger and Tony Massarotti – and others – about why East Coast cities like Boston and Philadelphia have huge sports talk listener audiences while Los Angeles pales in comparison. Read his story here.
TALKERS News Notes. The new permanent host of FOX News Channel’s “FOX News Sunday” program is Shannon Bream. FOX News Media CEO Suzanne Scott says
Bream – the first woman to host the 26-year-old program – will start on September 11. She will continue as the network’s chief legal correspondent. Scott says, “Shannon is an outstanding journalist, reporter and anchor who has cultivated a strong and enduring relationship with the FOX News Media audience.”…..The National Sports Network is partnering with in USA Radio Network to offer a slate of NCAAfootball games for radio stations. Beginning the schedule this season is the September 3 game Alabama vs Utah State. Other September games include Tennessee at Pitt and Oklahoma at Nebraska. See the whole schedule here…..iHeartMedia Nashville is presenting the 20th annual Wine on the River event on September 10. This year, the funds raised will go to The DISTRICT’s initiative 2ndavestrong, which helps restore the vitally important historic district of 2nd Avenue. The initiative was created in response to the damage resulting from the Christmas Day bombing in Nashville in 2020. News/talk WLAC and its sister stations are promoting the event…..WBUR, Boston unveils its fall season for CitySpace at The Lavine Broadcast Center, “a state-of-the-art live event venue for cutting-edge conversations, adventurous art and innovative ideas. Bringing WBUR’s journalism alive on stage, CitySpace conversations feature some of the nation’s leading thinkers on timely topics such as the changing media landscape, the state of national politics, climate change and the challenges of American motherhood.”
FBI Raid/Trump Legal Issues Top News/Talk Story for Week of August 8-12. The FBI raid on former President Donald Trump’s residence at Mar-a-Lago as well as his legal battle with the State of New York combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was partisan politics and the week’s primary elections, followed by urban crime, gun control, and policing issues at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.



































NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled “Pass The Chips” looks back at this past week of 7/25 to 7/29. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS;
Championship game on October 29. Senior vice president of sports programming and podcasts Steve Cohen comments, “We are excited to offer our subscribers live NWSL matches every week. The NWSL is a leading professional soccer league featuring talent from around the world. We are proud to add the NWSL to the growing offering of live women’s sports on SiriusXM.” Meanwhile, NWSL media managing director/executive producer Brian Gordon remarks, “We’re always looking for unique and exciting ways to introduce our game to previously untapped audiences. This programming marks another fantastic step towards reaching those new fans. We’re excited to work alongside SiriusXM as we continue expanding ways in which fans can access NWSL matches.” In addition to live play-by-play, SiriusXM FC offers listeners a mix of soccer talk and play-by-play every day of the year. The channel features live play-by-play, as well as daily soccer talk programming hosted by a cast of former players, coaches, executives and journalists.
Gottlieb Guides Team USA To Gold. As a result of coaching the USA Open Men’s Basketball team to a first-place finish at this year’s World Maccabiah Games earlier this month in Israel, Fox Sports Radio’s Doug Gottlieb (second red shirt from left in the above photo) captures his fourth gold medal. Gottlieb coached the 2017 team; won as a player on the U.S. Open Men’s Basketball Team during the Pan-American Maccabi Games in Mexico City in 1999; and the 16th World Maccabiah Games in 2001. Additionally, he took home a bronze medal at the 15th World Maccabiah Games in 1997. He continued to host his radio show for several weeks in Tel Aviv and Jerusalem and remarks, “We had yet another amazing trip, winning all eight of our games and creating a team that operated like a family. I cannot thank Maccabi USA and Fox Sports Radio enough for allowing me the opportunity to coach and work, while mentoring these incredible young men.” The Maccabiah Games are the world’s third-largest international multi-sport event with nearly 10,000 total participants representing 75 countries competing in 40 sports. Gottlieb’s three-hour (3:00 pm – 6:00 pm, ET) weekday FSR show airs on approximately 230 stations.
Radio Awards. “Tulsa’s News & Talk 102.3 & AM 740” takes the place of Cox Media Group sibling Atlanta’s WSB-AM & WSBB, which remains in contention for “Major Market Station of the Year.” Winners will be announced October 19 at the NAB Show in New York. … Data-driven marketing company Claritas will join the
WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”
WKNR Contest Puts $30,000 Ad Campaign Up For Grabs. This marks the third consecutive year that Good Karma Brands sports talk WKNR “850 ESPN Cleveland” will give away a $30,000 WKNR advertising schedule to one local business. To qualify for “Moving Business Forward,” the establishment must be owned by a veteran, minority member, or woman. The promotion runs through this Friday (7/29) and is open to Northeast Ohio businesses incorporated and active for at least two years with annual revenue under $15 million in fiscal year 2021. Entrants must submit an under 300-word statement saying why their business deserves to win. Judging criteria will be on passion for the business; innovation during – and response to – the COVID-19 pandemic; employee loyalty; impact on business’ neighborhood/community; and overall business culture. According to Good Karma Brands Cleveland vice president/market manager Amy Crossman, “We are excited to partner with Keybank and the Cleveland Cavaliers to continue this powerful program for the local business community. We look forward to connecting our passionate sports fans with these deserving Cleveland-based businesses to help them thrive in the future.” The winner will have use of a private suite for one Cavs game at Rocket Mortgage Fieldhouse. WKNR will buy $2,500 in gift cards, divided among veteran, minority, and women-owned businesses, to be given away throughout the year.
NAB Appoints Hall to Leadership Foundation Board. Talk host/journalist/producer/author Tamron Hall is appointed to the National Association of Broadcasters’ Leadership Foundation. In addition, Hall
KO’s “Countdown” Continues as an iHM Podcast. Beginning August 1, former longtime
Hobbs To Helm MundoNow’s Óyenos Audio. Multicultural podcasting veteran Stephen Hobbs is named chief audio officer of MundoNow’s Latino podcast network, Óyenos Audio. Hobbs will oversee the development of new original scripted series and audio entertainment concepts that will focus on topics including true crime and inspirational stories. MundoNow
chief executive officer Rene Alegrias remarks, “Latinos expect smart, highly sophisticated podcasts that provide a culturally-accurate connection to their heritage. Óyenos will provide this and it will be driven by the renowned Stephen Hobbs. In the world of multicultural podcasting, Stephen’s caliber and experience is unmatched.” MundoNow chief revenue officer/partner Andrew Polsky notes, “I immediately recognized the impact this platform can make in expanding meaningful podcasting for the underserved bilingual/bicultural market. This impact will be maximized with the hiring of Stephen. I’ve worked with him before on multiple brand partnership executions. I’m excited to collaborate with him again to not only elevate Óyenos, but the offering of Latino streaming content as a whole.” Hobbs states that bilingual digital media company MundoNow, recently rebranded from Mundo Hispanico, is “exceptionally well-positioned to become a leader in multicultural podcasting. It has the audience, it has the growth strategy under superior leadership from Rene and Andrew, and it has the production capacity. My job is to create content that will have listeners on the edge of their seats, or perhaps making an emotional connection.” Hobbs co-founded reVolver Podcasts; was Univision’s vice president of podcasts and experiential; and during his three-year tenure at Spanish Broadcasting Systems launched AIRE Radio Network. MundoNow generates ten million unique visitors each month, along with 70+ million pageviews and more than a quarter-billion served ad impressions.
transitioning out of the brand/content manager role at Capitol Broadcasting [Raleigh]. The company has started the search for a new sports [talk] program director and I would encourage you to apply or help spread the word if interested in a truly great opportunity.” Simpson joined Capitol Broadcasting Raleigh two years ago to oversee sports talk WCMC “99.9 The Fan”; sports talk WCMC-HD2 “Buzz Sports Radio”; and sports talk WDNC “620 The Ticket.” The cluster also includes adult contemporary WRAL “Mix 101.5” and triple A WCLY “That Station.” … Meanwhile, in another sports talk-related Facebook post, we learn that Waterloo Media Austin flips Spanish contemporary KLZT-HD2 (1.2, #22, June 2022, 6+) to sports talk as “102.7 ESPN Austin.” In addition to ESPN programming, the on-air lineup will include: Jason Dick and CJ Morgan (from alternative cluster-mate KROX); Ed Clements (from co-owned news/talk KLBJ-AM); and Bryan Bymark (from rock cluster-mate KLBJ-FM). …
Nashville media personality
game programs. …
Podtrac Releases Weekly Podcast Data. Tracking data of podcasts for Podtrac-measured shows indicates that downloads are down 9% (July 18 – 24) over the previous week, but up 53% over the corresponding period last year. All categories are down week-to-week, with “History” and “Society & Culture” showing the most significant week-to-week decline (-12%). Meanwhile, “Health & Fitness” registers the strongest year-to-year growth, a robust +179%. Across all Podtrac-measured podcasts, download growth (July 19, 2021 – July 24, 2022) was up 53%, while week-over-week download growth (July 18 – 24, 2022) was off 9%. For the 52-week period (July 19, 2021 to July 24, 2022), “Health & Fitness” is +179%; “Comedy” is +100%; “Sports” is +64%; “True Crime” is +54%; “Science” is +52%; “Business” is +51%; “News” is +43%; “Society & Culture” is +39%; “History” is +32%; and “Arts” is flat. Week-over-week download dips (July 18 – 24, 2022) included: -12% (“History”); -12% (“Society & Culture”); -10% (“News”); -10% (“Sports”); -10% (“True Crime”); -9% (“Science”); -7% (“Business”); -7% (“Comedy”); -6% (“Arts”); and -6% (“Health & Fitness”).
passion of their fans, is extraordinary. Since 2004, the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams. We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.” Subscribers will continue getting access to every NFL game through Super Bowl LXI (2027) on SiriusXM radio and on the SXM App. The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team. The satcaster will offer additional team-focused content, including coaches shows, and press conferences to subscribers.
elections. Corporation For Public Broadcasting president/chief executive officer Pat Harrison comments, “Voting is the foundation of a democracy. We want to ensure that all eligible citizens have the information they need to exercise their right to vote. With more than 1,500 locally managed and operated stations, public media is ideally situated to engage all citizens. America Amplified’s listening-first approach will help build trust in the process.” Michigan Radio program director Matt Shafer Powell remarks, “Joining America Amplified gives Michigan Radio the chance to build on our long-standing commitment to engaging and informing our community. We are excited to bring additional resources to better understand what our communities need to know about election processes and election security.” Among the initiative’s community engagement activities is an online tool that allows the public to submit questions related to the election voting process. Questions will be answered using nonpartisan election information sources.





















































































































































