Ratings Takeaways

March 2024 PPM Ratings – Part One

imMarch 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are February 2024 – March 2024  (6+).

NEW YORK

News/Talk

WABC 3.8 – 4.0, #11 – #9

WOR 1.6 – 1.6, #20 – #20

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .3, #35 – #34

News

WINS-FM 4.5 – 4.6, #7 – #5

WCBS-AM 1.7 – 2.0, #19 – #14

WINS-FM Stream .4 – .4, #33 – #32

Business News WBBR .4 – .4, #33 – #32

WCBS-AM Stream .1 – .1, #46 – #45

Sports Talk

WFAN FM & AM 2.0 – 1.9, #15 -#15 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – .6, #25 -#26 (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)   

Public Radio News/Talk

WNYC-FM 4.7 – 4.0, #4 – #9

WNYC-AM 1.1 – 1.0, #22 – #23

Notes: News WCBS-AM’s +.3 (1.7 – 2.0) represents a tie for New York’s largest (6+) February 2024 – March 2024 increase.

Conversely, public radio news/talk WNYC-FM’s -.7 (4.7 – 4.0) represents the market’s largest (6+)February 2024 – March 2024 decrease. 

LOS ANGELES

News/Talk

KFI 5.4 – 5.5, #3 – #3

KEIB .7 – .7, #32 – #33  (Clippers)

KRLA .6 – .7, #34 – #33  

News

KNX-FM 3.3 – 3.0, #10 – #10

KNX-FM Stream .3 – .2, #37 – #39

Sports Talk

KLAC .7 – .8, #32 – #32 (Clippers)

Public Radio News/Talk

KPCC 2.4 – 2.2, #15 – #17

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.5 – 3.2, #8 – #9  (Blackhawks)

WLS-AM 2.0 – 1.4, #18 – #25

WVON .1 – .2, #40 – #38

WLIP .4 – .1, #34 – #40

WLS-AM Stream .1 – .1, #40 – #40

News

WBBM-AM & WCFS 5.4 – 5.4, #3  – #4

WBBM-AM & WCFS Stream .3 – .1, #35 – #40

Sports Talk

WSCR 3.1 – 2.9, #10 – #11 (Bulls)

WSCR Stream .3 – .4, #35 – #31 (Bulls)

WSHE-HD2 DNA – .1, DNA – #40

WMVP DNA – DNA, DNA – DNA

Public Radio News/Talk

WBEZ 2.4 – 2.0, #16 – #18   

Note: News/talk WLS-AM’s -.6 (2.0 – 1.4) represents Chicago’s largest (6+) February 2024 – March 2024 decrease.

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .3 – .1, #32 – #34

News

KCBS-AM & KFRC 6.7 – 6.5, #3 – #3

KNEW .4 – .3, #28 – #30  

KCBS-AM & KFRC Stream .1 – .1, #34 – #34

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.2 – 3.0, #9 – #10

KGMZ 2.1 – 2.0, #16 – #18 (Golden State Warriors)

KNBR Stream DNA – .4, DNA – #28

KGO .1 – .1, #34 – #34  

KTCT .1 – .1, #34 – #34  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

KGO Stream .1 – DNA, #34 – DNA  

Public Radio News/Talk

KQED 7.6 – 7.2, #2 – #2

KALW .4 – .2, #28 – #33

DALLAS

News/Talk

WBAP 3.3 – 3.6, #12 – #10

KEGL 1.3 – 1.3, #29 – #28  (Mavericks)

KSKY .8 – .7, #33 – #33

KLIF-AM .3 – .4, #38 – #35

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.5 – 1.3, #27 – #28

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM .1 – DNA, #42 – DNA

Sports Talk

KTCK 4.9 – 3.6, after back-to-back months at #1, falls to #10 (Stars)

KRLD-FM 2.3 – 1.7, #19 – #24

KRLD-FM Stream 1.0 – 1.1, #30 – #31

Public Radio News/Talk

KERA 4.0 – 4.2, #8 – #5  

Note: Sports talk KTCK’s -1.3 (4.9 – 3.6) represents a tie for the most significant (6+) February 2024 – March 2024 decrease by any station in these twelve PPM-markets.

HOUSTON 

News/Talk

KTRH 3.4 – 3.2, #14 – #13  (Rockets)

KPRC .4 – .3, #28 – #28  

News

KXYZ .1 – .1 #33 – #32

Sports Talk

KILT-AM .7 – .8, #25 – #26

KBME .5 – .5, #27 – #27  (Rockets)

KFNC .1 – .2, #33- #30

KILT-AM Stream .1 – .1, #33 – #32   

Public Radio News/Talk

KUHF 2.8 – 2.9, #17 – #17

ATLANTA

News/Talk

WSB-AM & WSBB 7.3– 7.7, #3 – #2

WFOM .5 – .5, #26 – #26

WGKA .3 – .3, #30 – #30

WAOK .1 – .1, #34 – #34

WAOK Stream DNA – DNA, DNA – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WZGC 3.6 – 3.8, #11 – #9 (Hawks)

WCNN 2.1 – 2.5, #17 – #17

WZGC Stream .5 – .4, #26 – #28 (Hawks)

Public Radio News/Talk

WABE 3.6 – 3.7, #11 – #10

WRAS  .5 – .5, #26 – #26

WABE-HD3 DNA – DNA, DNA – DNA

PHILADELPHIA

News/Talk

WPHT 2.0 – 2.3, #15 – #15

WKXW 1.1 – 1.1, #24 – #24

WURD .4 – .6, #27 – #26

WPHT Stream .8 – .5, #26 – #27

WURD Stream .2 – .2, #29 – #29

WKXW Stream .1 – .1, #32 – #31

WDEL-AM DNA – .1, DNA – #31 

News

KYW & WPHI 6.0 – 5.8, #5 – #4

KYW & WPHI Stream .3 – .2, #28 – #29

WTEL DNA – .1, DNA – #31

Sports Talk

WIP 5.7 – 5.5, #6 – #6

WIP Stream 2.0 – 3.2, #15 – #12

WPEN-FM 1.2 – 1.2, #22 – #23 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.3 – 3.1, #12 – #13      

Note: Sports talk WIP’s internet stream registers Philadelphia’s largest (6+) February 2024 – March 2024 increase (2.0 – 3.2, +1.2). 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.8 – 1.5, #17 – #18

WOR 1.2 – 1.0, #19 – #21

WLIR .2 – .2, #27 – #27

News

WINS-FM 5.1 – 4.9, #3 – #5

WCBS-AM 1.7 – 1.8, #18 – #17

WINS-FM Stream .7 – .6, #23 – #24

Business News WBBR .4 – .4, #26 – #26

WCBS-AM Stream .2 – .2, #27 – #27

Sports Talk

WFAN-FM & AM 2.7 – 2.4, #12 – #12 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .2 – .2, #27 – #27

RIVERSIDE

News/Talk

None

News

KFOO DNA – .1, DNA – #25

Sports Talk

KPWK .5 – .2, #19 – #23

Public Radio News/Talk

KVCR .5 – .3 #19 – #19

KPCC DNA – .1, DNA – #25

SAN JOSE

News/Talk

KSFO 2.1 – 1.8, #15 – #19

KSFO Stream .2 – .2, #30 – #27  

News

KCBS-AM & KFRC 5.4 – 4.7, #4 – #5

KCBS-AM & KFRC Stream .3 – .2, #26 – #27

KNEW .3 – .2, #26 – #27  

Sports Talk

KNBR 3.6 – 2.8, #7 – #10

KGMZ 2.0 – 2.0, #19 – #18 (Golden State Warriors)

KNBR Stream DNA – .5, DNA – #26

KGO .2 – .2, #30 – #27  

KGO Stream .3 – .2, #26 – #27  

KTCT .3 – .2, #26 – #27   

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors) 

Public Radio News/Talk

None

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION (New Jersey) 

News/Talk

WKXW 7.2 – 7.5, #2 – #1

WOR 3.6 – 3.6, #9 – #9

WKXW Stream 1.1 – .7, #18 – #19         

News

WINS-FM 2.4 – 2.4, #11 – #11

WCBS-AM .8 – .8, #19 – #18

WINS-FM Stream .5 – .3, #23 – #22

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 2.9 – 2.9, #10 – #10 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Up next: March 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Audacy Names Ryan Hurley WFAN, New York PD

The new brand manager for Audacy’s sports talk WFAN, New York is Ryan Hurley, who comes from a two-decade stint with crosstown competitor “ESPN New York” (WEPN-FM). Hurley takes over programming WFAN and the Infinity Sports Network (formerly CBS Sports Radio) from Spike Eskin,im who is returning to Philadelphia as a host at the company’s “SportsRadio 94WIP.” Audacy New York market president Chris Oliviero says, “Ryan knows radio, sports and New York, making him a triple threat to take the reins of WFAN, which continues to be the city’s most influential and dominant sports platform. In addition, with Infinity Sports Network, Ryan will have a major impact on the sports conversation nationwide. All of us at Audacy are excited to welcome him to the team.” Hurley, who joined ESPN New York as an intern in 2004 after graduating from Hofstra University and worked his way up to PD in 2017, says, “I am excited and grateful to have the opportunity to join this legendary station. The term ‘dream job’ can get thrown around a lot, but as someone who grew up listening to ‘The Fan’ religiously, that is exactly what this is. There is an incredible team here led by Chris Oliviero, and I look forward to this journey ahead with them.” Additionally, David Mayurnik has been named assistant brand manager of WFAN and Infinity Sports Network and will report to Hurley.

Industry News

WLS-AM, Chicago Celebrates 100 Years of Service

Cumulus Media news/talk WLS-AM celebrated 100 years on the air on Friday (4/12) and over the weekend. The station launched on April 12, 1924, at 6:00 pm. The station aired a two-part special hosted by Jeff Davis on Saturday and Sunday from 4:00 pm to 8:00 pm. Cumulus Chicago viceim president and market manager Marv Nyren says, “WLS is bigger than a destination on your radio dial – it’s a Chicago institution and treasure. 100 years ago, radio was simply sound communication via radio waves but there’s nothing simple about the impact of WLS on Chicago. WLS has been a neighbor, a friend, and a mentor for people in Chicagoland. It’s been a place where people can go for entertainment and information – and it’s been a companion to the biggest moments in history. We are excited to usher in WLS-AM’s next 100 years with Chicago’s best audio content on-air, online, on-demand, and onsite.”

Industry Views

Pending Business: Dizzying Media Headlines

By Steve Lapa
Lapcom Communications Corp
President

imThe media headlines are dizzying these days, yet they all share one common thread. See if you can solve this puzzle.

1. The “Golden Batchelor” is getting divorced, three months after tying the knot.

2. Netflix is changing their film strategy, that according to The New York Times, may mean fewer big advances to stars.

3. NCAA Women’s basketball final delivered more TV viewers than UConn’s back-to-back championship finale vs. Purdue.

4. Retail media networks are real and could replace terrestrial radio as the true purchase influencer.

These headlines reflect what great radio programmers learned a long time ago, and what smart sellers practice every day. The concept is elegantly simple: give the people what they want, and the rest will take care of itself.

The “Golden Batchelor” was targeted at the 55+ audience. The biggest demographic watching traditional TV. The finale drew over 6 million viewers and gave millions of seniors hope for romance at any age. Give the people what they want, and the audience and advertisers followed. The breakup, well maybe that leans more Dr. Phil, and he is starting his own network!

Netflix has a new film boss, Dan Lin, and according to a recent article in The New York Times, he wants the Netflix film lineup to have a wider appeal to more of us 260 million Netflix subscribers. Sound familiar? Give a bigger share of the audience more of what they want.

Pioneering radio programmers learned that strategy before Netflix was a business model.

Start with Top 40 music radio, go to the all-news model and park your pick on your favorite pioneering talk radio talent. Listeners got what they wanted, as audience and advertisers followed.

Nearly 19 million watched as Caitlin Clark tried one last time to drive her team to victory. Her final push wasn’t enough to defeat a determined South Carolina team. It didn’t matter to the millions who tuned in and the advertisers who were smart enough to jump on board. Give the fans a superstar from Iowa named Caitlin and an audience of millions will follow.

Don’t look now, but that old-school pitch of radio being the final purchase influencer as the radio plays in the car on the way to the store, is fading fast. I can’t tell you how many times I made that classic pitch, until I heard “Attention ______ shoppers” as I pushed my cart down the aisle.

Retail media networks are now online as well as “on-the-air” in store, and we are spending more and more time shopping online.

What does it all mean to you, the seller? Simple! Just find what your advertisers want and sell it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: At This Week’s NAB Show?

By Holland Cooke
Consultant

imThank me later for these Blackjack tips, based on many convention years’ experience, sometimes painful:

— Loiter, looking for a new shoe, then sit-out the first hand. If no Aces appear, grab a seat.

— If no Aces appear in the second hand, up your bet.

— Decline Insurance, statistically a sucker bet.

im

— No matter WHAT the dealer is showing, ALWAYS-ALWAYS split Aces and 8s.

— Stand, Hit, Split, or Double-Down on-the-assumption-that the dealer’s hole card is a 10.

— If you’re dealt a hard 17 or higher – or A,8 or A,9 – or 10-10 – always Stand.

— Those “free” drinks they bring get REAL expensive if you’re losing while waiting for your refill.

— The shoe can be kind… or cruel. Keep playing as long as you’re winning… but DO NOT think of winnings as “playing with their money.” It’s yours. If you lose two consecutive hands, bug-out.

Safest bet in ‘Vegas? DON’T. And DO-tell if you’d like to grab a cuppa cawfee if you’ll be there for NAB.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Cumulus Extends Exchange Offer Again

Cumulus Media’s subsidiary, Cumulus Media New Holdings Inc., has further extended the Expirationim Time in its previously announced Exchange Offer and Consent Solicitation, in which it is offering to exchange any and all of its outstanding 6.750% Senior Secured First-Lien Notes due 2026 for new 8.750% Senior Secured First-Lien Notes due 2029, to April 16, 2024 at 5:00 pm New York City time. As of Friday (4/12), approximately $15 million aggregate principal amount of the Old Notes had been validly tendered pursuant to the Exchange Offer and Consent Solicitation and not withdrawn.

Industry News

KYW, Philadelphia to Present Attorney General Primary Debate

Audacy all-news KYW-AM/FM, Philadelphia is hosting a primary debate moderated by award-winning anchor Ian Bush leading up to the Pennsylvania attorney general election. Democrats Keir Bradford-imGrey, Eugene DePasquale, Joe Kahn, Jared Solomon and Jack Stollsteimer will face each other live on April 17 from 8:00 am to 9:00 am during KYW Newsradio’s “Philadelphia’s Morning News with Ian Bush & Carol MacKenzie.” All candidates will be on stage in the KYW Newsradio studio space, except DePasquale, who will join remotely via Zoom. KYW brand manager Kristina Koppeser says, “We’re proud that KYW Newsradio continues to be the place for comprehensive coverage of Pennsylvania politics, especially in such a crucial election year. Giving voters details on candidates and their platforms is a vital part of our mission to inform.”

Industry News

Audacy Partners with Voice AI Firm ElevenLabs

Audacy announces it is partnering with voice AI research and deployment company ElevenLabs to “augment its existing programming and production workflows. Through ElevenLabs’ market-leadingim synthetic voice capabilities, this partnership will create a robust library of voices for Audacy to deliver custom experiences for listeners and advertising clients. Audacy will infuse creator-led ideas and concepts with ElevenLabs’ technology to further bolster its programmers’ and talents’ unique ability to engage deeply with audiences at scale.” Audacy EVP and head of programming Jeff Sottolano says, “By experimenting with ElevenLabs’ synthetic voice capabilities, we’re transforming how we connect with our listeners and create value for our advertising partners. By streamlining workflows, this collaboration will empower creators with more bandwidth to focus on the exceptional content and listening experiences our audiences love and expect from Audacy.”

Industry News

Top News/Talk Media Stories Over the Weekend

Iran’s missile and drone strike against Israel; the hush money case against former President Donald Trump begins this week in NYC; the presidential race, including President Joe Biden’s ballot issues in Ohio and Alabama; House Speaker Mike Johnson’s push for aid to Israel and Ukraine; Marjorie Taylor Greene’s efforts to oust House Speaker Mike Johnson; the U.S. migrant crisis; the stabbing in Sydney, Australia that left seven dead were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

TALKERS magazine Publishes the 2024 Heavy Hundred

TALKERS magazine publishes the 2024 edition of our long-running feature the 100 Most Important Radio Talk Show Hosts in America, also known as the Heavy Hundred. Talk hosts making this prestigious list are nominated and voted on by the TALKERS magazine editorial board based on hard and soft factors including (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. TALKERS editors acknowledge that compiling this annual list is as much art as science and that results are arguable. TALKERS magazine VP/executive editor Kevin Casey says, “Putting together this list of the 100 Most Important Radio Talk Show Hosts in America never gets any easier. The number of hard-working talk radio hosts across the country make winnowing this down to merely 100 a painstaking task. That said, the editorial board believes this year’s Heavy Hundred truly reveals a snapshot of the makeup of the American talk radio industry in 2024. Congratulations to those hosts making this year’s Heavy Hundred.” See the list here.

Industry News

WPHT, Philadelphia Launches Live “Politics and Pints” Series

im

Audacy’s Talk Radio 1210 WPHT, Philadelphia launched the first in a series of live presentations titled, “Politics and Pints,” hosted by its legendary midday (12:00 noon – 3:00 pm) personality Dom Giordano. It took place at the Zlock Performing Arts Center at Bucks County Community College in Newtown, PA last evening (4/12) between 7:00 pm and 8:15 pm. The event featured U.S. Senator Rand Paul (R-KY) as its inaugural guest, pictured above (r) in conversation with Giordano (l). A cash bar for soft drinks, beer, wine and cocktails available for purchase was set up in the lobby of the Center. Tickets for the successful presentation were $50.00+fees and included a signed copy of Senator Paul’s book: Deception: The Great COVID Cover-Up.

Industry News

Salem Launches “This Week on the Hill”

im

Pictured above at the Salem Media Group studios in Washington, DC are (from l-r): Family Research Council president (and program host) Tony Perkins, U.S. House Speaker Mike Johnson (R-LA), and Salem Radio Network v.p./news and talk programming (and program executive producer) Tom Tradup. Early this morning, they taped the first edition of the new, hour-long weekly news program, “This Week on the Hill,” that premieres this weekend on the Salem Radio Network with additional releases on the Salem News Channel, Salem Podcast Network and on TOWNHALL.com. Topics covered this weekend include Johnson’s invitation to Israeli Prime Minister Benjamin Netanyahu to address a joint session of Congress, Marjorie Taylor Greene’s “motion to vacate” the Speaker’s position, the battle over reauthorization of the FISA program, and the latest controversy over abortion laws in America. Tradup states, “We are so proud to have Speaker Johnson as the centerpiece of our ‘This Week’ program. He brings a depth of experience that delves beyond the surface skirmishes in Congress and really gives our audience eye-level insight that only a man two-heartbeats from the presidency can offer.”

Industry News

KNX, Los Angeles to Host Mayor Karen Bass at Town Hall

Audacy all-news KNX, Los Angeles is presenting a live, one-hour town hall broadcast featuring Los Angeles Mayor Karen Bass at the Audacy SoundSpace on Wilshire Boulevard on Tuesday (4/16) atim 7:00 pm. KNX says, “In her first broadcast town hall as mayor of Los Angeles, Karen Bass takes the stage at KNX News to take questions from Angelenos on a broad range of public safety-related topics the day after her State of the City address. As the City searches for a new chief to shape the future of the LAPD, Mayor Bass will hear from constituents about what they want that future to look like.” The show is being aired on KNX News 97.1 FM, the Audacy app, and streamed live on YouTube.

Uncategorized

WGN and the Blackhawks Announce Three-Year Extension

The Chicago Blackhawks and Nexstar Media Group’s WGN-AM, Chicago announce a three-year extension to their broadcast rightsholder deal. The agreement will keep Blackhawks hockey on WGNim through the 2026-27 National Hockey League season. Troy Murray and John Wiedeman have also agreed to a three-year extension for live game coverage with pregame, intermission and postgame shows led by Joe Brand. WGN VP/GM Mary Sandberg Boyle comments, “The Chicago Blackhawks are a premium sports franchise, and we take pride in being able to deliver exciting Blackhawks hockey to the best fans in the NHL, wherever and however they choose to listen. In addition to providing high-quality, live game broadcasts, the collaborative partnership between WGN Radio and the Chicago Blackhawks ensures that fans and partners will be superserved for every game.”

Industry News

Paul Rotella Recognized by the PDFNJ

In an acknowledgment of his tireless dedication and impactful leadership, the Partnership for a Drug-Free New Jersey (PDFNJ) is honoring Paul S. Rotella, Esq. with the esteemed J.P. Miele Lifetime Achievement Award at its 30th Angel of Hope Gala on May 15, 2024, at the Liberty House in Jersey City.im This tribute recognizes Rotella’s pivotal role in combating substance misuse during his 14-year tenure as president and CEO of the New Jersey Broadcasters Association (NJBA). Rotella says, “One of my first official acts as the chief executive officer of the New Jersey Broadcasters Association was to aid and assist the Partnership for a Drug-free New Jersey and its ongoing mission. Now, more than ever, the good work of the Partnership is essential to educate the public in combating the insidious scourge drug abuse is on our society and community. This work remains one of our most worthwhile endeavors and I’m so very proud of their initiatives. The Partnership’s vital objective is strengthened through relationships with all community organizations across the Garden State, like the NJBA, so as to continue to be successful. It’s a privilege to be associated with the partnership and its leadership!”

Industry News

New Local Show Debuts on Sports Talk WSSP, Milwaukee

Audacy sports talk WSSP-AM, Milwaukee “1250 AM The Fan” is launching a new local weekday show hosted by Steve “Sparky” Fifer called “Wisconsin Sports Daily” airing from 2:00 pm to 5:00 pm,im beginning Monday (4/15). Fifer says, “I’m super excited to be hosting ‘Wisconsin Sports Daily,’ and I can’t wait to talk about our favorite sports teams with our loyal listeners. The opportunity to host great guests to add to our conversations is a plus. Let’s bring some passion back into sports talk radio in Milwaukee!” Fifer serves as assistant program director and on-air host at 1250 AM The Fan. He also hosts a Milwaukee Bucks postgame show and numerous podcasts, including “Curd & Long,” “Green and Growing” and “Spare/Time Bowling Show.” He also helps run Audacy’s BetQL Network in other markets.

Industry News

Cumulus Announces Further Extension of Exchange Offer

Cumulus Media’s subsidiary Cumulus Media New Holdings Inc further extends the expiration time in its previously announced Exchange Offer and Consent Solicitation in which it offers to exchange any and all of its outstanding 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) for new 8.750% Senior Secured First-Lien Notes due 2029 (“New Notes”). The new expiration time is 5:00 pm New York City time on April 12, 2024. As of April 9, approximately $15 million aggregate principal amount of the Old Notes had been validly tendered pursuant to the Exchange Offer and Consent Solicitation and not withdrawn.

Industry News

ENCO, Benztown and Compass Partner with vCreative for SPECai Integration

ENCO Systems, Inc., Benztown, Compass Media Networks, and vCreative announce that they have entered into an innovative new partnership to bring SPECai, the leading AI spec ad service, to vCreative’s customers by integrating SPECai into its suite of creative workflow platforms for broadcasters. For stations affiliated with both vCreative and SPECai, the integration will streamline the process of requesting a spec spot, as well as save time. Account executives can prepare for client meetings ahead of time, or be ready to create on the spot, by utilizing the integration to select the SPECai option from within the vPPO or vProMedia order form to create compelling spec spots to present to their clients. SPECai is a game-changer for media organizations and their sales reps, allowing them to create spec commercials in seconds using AI right in front of clients. SPECai blends AI scripts and AI voices with Benztown music beds to easily create fully produced spec commercials in seconds.

Industry News

Sheila Kirby Named President-Elect of MIW

Mentoring and Inspiring Women in Radio, Inc announces Sheila Kirby as its president-elect. Her term will begin January 1, 2025. She most recently served as SVP, sales acceleration for Audacy. Prior to her role at Audacy, Kirby held key executive positions, including SVP of talent development at Tribune Salesim Solutions and president of Strategic Sales Development at Interep. In her role as president-elect, she will continue to champion the mission of MIW, supporting and empowering women across all facets of the radio industry. She states, “I am deeply honored to serve as president of Mentoring and Inspiring Women. Nothing is more meaningful to me than helping women advance in their careers, especially at a time when women in various industries are finally having a well-deserved surge of recognition.” She will succeed current president Ruth Presslaff, who says, “Working with our extraordinary board to become a 501 (c)(3) and create new mentorships for programming, engineering, on-air and our Speak Up program, as well as multiple state association partnerships has been immensely rewarding. I know under Sheila’s incredible leadership, MIW will continue to soar and serve.”

Industry News

TALKERS to Publish the 2024 Heavy Hundred Tomorrow (4/10)

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TALKERS magazine will publish the 2024 edition of its long-running feature the 100 Most Important Radio Talk Show Hosts in America, also known as the Heavy Hundred, tomorrow (4/10) at 12:00 noon ET. Talk hosts making this prestigious list are nominated and voted on by the TALKERS magazine editorial board based on hard and soft factors including (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. TALKERS editors acknowledge that compiling this annual list is as much art as science and that results are arguable. TALKERS magazine VP/executive editor Kevin Casey says, “Putting together this list of the 100 Most Important Radio Talk Show Hosts in America never gets any easier. The number of hard-working talk radio hosts across the country make winnowing this down to merely 100 a painstaking task. That said, the editorial board believes this year’s Heavy Hundred truly reveals a snapshot of the makeup of the American talk radio industry in 2024. We’re excited to publish this year’s list on Wednesday.”

Industry News

WWO: Nielsen Shows AM/FM Radio Improves Ad Campaign Reach

This week’s Cumulus Media | Westwood One Audio Active Group blog looks at a Nielsen analysis of the reach of media plans – specifically those that are rooted heavily in Linear TV with the addition of CTV (connected TV) and digital in the mix. No matter how much CTV and digital spend was added in place of dollars taken from Linear TV, reach did not increase. The blog post says, “Regardless of the size of yourim media budget, adding AM/FM radio to a digital/TV plan sharply builds reach. Via Nielsen Commspoint, the media allocation planning tool, a wide range of monthly digital/TV media plans were examined. Very small, light, medium, and heavy campaigns were examined. The lightest digital/TV campaign reached 10% of the market. The heaviest reached 60%. Then a 20% allocation of AM/FM radio was introduced. The results were stunning. Across the seven monthly campaigns, from the lightest to the heaviest, the addition of AM/FM radio generated significant lifts in reach. Shifting 20% of the lightest TV/digital campaign to AM/FM radio caused reach to double. Introducing the 20% allocation of AM/FM radio to medium-sized campaigns causes reach to soar by 36% to 55%. Even the heaviest TV and digital campaign saw reach grow 20% with the addition of AM/FM radio to the plan.” Read the full blog post here.

Industry News

Talk Show Host David Gornoski Enters the “Squared Circle”

Writer, columnist, radio talk show host and podcaster David Gornoski recently made his debut in the professional wrestling industry at the WWE Hall of Famer Dory Funk Jr’s iconic conservatory. Gornoski, known to his listeners for his iconoclastic approach to current political, social, and pop cultural issues as well as being a student of media theory, tells TALKERS that the field of professional wrestling resonates withim the “show biz” side of his outgoing personality and large physical stature. Booked in a “Battle Royal” elimination match, “Handsome” David Gornoski snatched victory in the bout. Afterwards, Gornoski proceeded to announce his intentions to be a wrestling manager looking for the right client and serenaded the crowd with a rendition of Britney Spears’ “Oops I Did It Again.” Gornoski started his broadcasting career at iHeartRadio’s WFLA, Orlando and later, WHBO, Tampa before moving to podcasting. While he covers current events and culture, Gornoski has recently interviewed wrestling icons like Glenn “Kane” Jacobs, Mayor of Knox County, TN and fitness guru Diamond Dallas Page. Gornoski says he hopes to bridge the gap between the media world and the world of wrestling in a completely new way. He points to successful radio host and physician Doctor Asa (Asa Andrew, M.D.) whom he met at the TALKERS 2023 conference and is working with TNA Wrestling promotions as both a wrestler and ringside physician on Impact Wrestling as being a significant inspiration in his choice of this new path. Watch a video of Gornoski’s performance here.

Industry News

Townsquare Purchases Management Options

Townsquare Media announces that it has bought and retired 3 million options held by certain members of the management team and board of directors for a net purchase price of $3.62 per option. The purchase price reflects the spread between the closing price on April 3, 2024, of $12.36 and the option strike price of $8.74. The options, all of which were set to expire in July 2024, were granted to members of management and the board at the company’s initial public offering in July 2014. This transactionim follows last week’s repurchase of 1.5 million shares from MSG at $9.76 per share, the June 2023 repurchase of 1.5 million shares from MSG at $9.70 per share, and the March 2021 repurchase of 12.6 million shares and warrants from Oaktree Capital Management, L.P. at $6.40 per share. Like last week’s 1.5 million share repurchase from MSG, the purchase price of $10.8 million will be funded entirely with cash on hand. Townsquare CEO Bill Wilson comments, “We are very pleased to share that we were able to buy the IPO options at a net purchase price of $3.62 per option, eliminating the overhang and the shareholder dilution that would have occurred had these in-the-money options been exercised in the open market before they expired this July. The members of management and the board that were involved in this transaction have been with Townsquare for over a decade, demonstrating that our longterm incentive plan was, and continues to be, effective in retaining top talent. In total, our management team owns approximately 11% of shares outstanding today and are well aligned with the company’s investors to build shareholder value.”

Industry News

WJR, Detroit Named MAB Station of the Year

Cumulus Media news/talk WJR-AM, Detroit is named Market One Commercial Radio Station of the Year by the Michigan Association of Broadcasters. The station was additionally honored with a total of 10 MAB Broadcast Excellence “Best” Awards, including Best Regularly Scheduled Broadcast Personality or Team, for 760 WJR’s “JR Afternoons with Chris Renwick” and another recognizing the station’s effortsim in community involvement, along with multiple merit awards. The annual MAB Broadcast Excellence Awards gala was held on Saturday, April 6 at the Sound Board inside MotorCity Casino Hotel in Detroit. WJR program director Ann Thomas states, “Thank you to everyone associated with the Michigan Association of Broadcasters for this tremendous honor. As you can imagine… because WJR is more than a hundred years old, the archives in the Golden Tower of the Fisher Building are amazing. While doing some spring cleaning the other day, I came across boxes of awards and plaques from non-profit organizations applauding our work and ‘thank you’ notes from community leaders and listeners. It reminded me that all of us here in this room stand on the shoulders of the broadcasting greats who came before us. They set the bar for excellence, and I am grateful that in 2024, the talent, producers, engineers, production, digital, and sales teams at WJR are still working to be the best in the business.”

Industry News

AWM Announces NAB Show Speaker Panel

The Alliance for Women in Media is presenting a panel discussion on “The Business of Multiplatform Sports” at the AWM Breakfast on April 15 during the NAB Show. Panelists Jeanne-Marie Condo, president of network partnerships and chief revenue officer, Skyview Networks; Pat LaPlatney, co-imCEO/president, Gray Television; Mary Menna, vice president & market manager, Beasley Media Group; and Carlson Mozdiez, vice president, digital business operations, Audacy; alongside moderator Sarah Foss, chief technology officer, Audacy, will engage in a candid conversation exploring the evolving landscape of sports business and the significant role women play in shaping its future. The panel will dive deep into the emergence of multiplatform sports coverage and how it has reshaped the business landscape of the sports industry, and how media professionals have leveraged multiplatform sports to enhance audience engagement and reach a diverse set of viewers.

Industry Views

Monday Memo: The Irresistible Offer

By Holland Cooke
Consultant

imHaving written thousands of commercials and promos, I’ve become a copy connoisseur. And, admittedly, a tough grader when it comes to delivery. Sell me and you’re good.

So, all four flight attendants caught my ear as I flew to/from a radio conference in Hawaii. The pitch came toward the end of 10+ hours each way nonstop Boston/Honolulu; and aboard the quick hops to/from Kauai.

They sounded neither sing-songy, as though they were reading; nor falsely enthusiastic. That alone impressed me. Thirty years ago, I scripted such announcements – and coached flight attendants – when I programmed 3 live USA Today Sky Radio channels aboard Delta, United, and Northwest Airlines. Back to the future…

They were hawking the Hawaiian Airlines Mastercard, which, already having a wallet full of plastic, I didn’t need. Each dollar spent earns a Hawaiian Mile (double miles for restaurant purchases), which would be tempting if I wanted to visit again. But I wasn’t sold… yet. I had been to Hawaii once before, on vacation, and only went this second time for business. Travelogue here recently explains that we East Coasters have quicker paths to paradise.

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Typically, these affinity cards come with a signing bonus. Another one I have awarded 20,000 points if I used it to make at least $1,000 in purchases within the first 90 days. So, I smiled when these flight attendants emphasized that – using the promo code on applications they were handing out – I could quickly earn 80,000 miles, a bonus “you won’t see if you sign-up online.”

And as an announcement aficionado, I noted how all four recited this line verbatim: Unlike other cards that ask $1,000 or more purchases to qualify, “Just buy a cup of coffee or a pack of gum, and you’ve got 80,000 Hawaiian Miles.”

And they explained that 80K was enough for a free round trip from Boston or New York to Honolulu, or TWO round trips from a West Coast airport… DARN tempting… if I ever want to go back to Hawaii. Still not sold.

The clincher? I can also use those miles on JetBlue, which services my home airport, Providence, and flies to the Bahamas. SOLD. And my first purchase was indeed for a cup of coffee, and I did get the 80,000 miles. So, this is my restaurant card now.

Every time I’ve told this story in a client station sales meeting, at least one rep says, “Spell that all out again?” and starts writing. Successful sellers anticipate and address objections as well as that inflight announcement. Ditto commercial copy you craft for local retailers. Welcome aboard.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Happy Eclipse Day!

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Stations and hosts around the nation report to TALKERS that they are getting mileage and traction out of today’s rare eclipse of the sun that is presenting the exciting phenomenon of totality in many parts of the country and near-totality in others. The story covers a range of angles from how to avoid the dangers of viewing the event without appropriate eye protection, to the tourism and travel implications, to the scientific basis of the event, and to myths and legends attached to it from a historical perspective. A number of hosts say the eclipse provides a welcome opportunity to provide a brief and fascinating natural topical alternative that is neither political nor a disaster. Some radio stations are providing listeners with safety-approved disposable glasses imprinted with their logos. Pictured above are almost exact similar takes on two topical themes depicted by world-renowned American ex-pat artist/musician and TALKERS contributor Bobbie Winston (a.k.a. La Femme Bobbie) based in Copacabana, Brazil for the past 35 years. The first is her 2020 piece titled “The New Normal” depicting life during the pandemic. The new one, “Total Eclipse,” just released is her impression of today’s cosmic event. Check her out here.

Industry News

Change at #1 in Podtrac’s March Podcast Ranker

Podtrac releases its Podcast Industry Ranking for March 2024 (based on U.S. unique monthly audienceim for participating podcasts) and, while not a lot changes from last month, NPR’s “NPR News Now” took over the #1 spot from The New York Times’ “The Daily,” which falls to #2. Cumulus Podcasts Network’s “The Dan Bongino Show” rises one spot to #10, and FOX Audio Network’s “FOX News Hourly Update” climbs two places to #12. See the complete chart here.

Industry News

Top News/Talk Media Stories Over the Weekend

Today’s total eclipse of the sun; the Israel-Hamas war and Benjamin Netanyahu’s response to Joe Biden’s threat; House Speaker Mike Johnson’s fight for aid for Ukraine; the presidential race; Biden’s student loan debt relief plan; former President Donald Trump’s legal battles; the Vatican issues doctrine critical of gender-affirming surgery and surrogacy; and the NCAA Men’s and Women’s Final Four and Championship games were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Salem to Launch “This Week on the Hill” Radio/TV Show

Salem Media Group is launching “This Week On The Hill,” a new radio and television program set to debut on April 13 on the Salem Radio Network, Salem News Channel, Salem Podcast Network, and Townhall.com. The show will be hosted by Tony Perkins, president of the Family Research Council, and will feature House Speaker Mike Johnson (R-LA) as a frequent guest on the program. This weekly, one-hour radio/TV show will address issues facing Congress, the United States, and the world. Speakerim Johnson says, “I look forward to being a frequent guest on Tony’s show. This opportunity to speak directly to the American people about the most important developments in politics, policy, and culture will be important as we chart the path forward for Congress in these historic times.” Salem SVP Phil Boyce comments, “Salem is honored to kick off this important program with Speaker Johnson as guest host, who has worked tirelessly for conservative values since he took over the Speaker’s position. Tony Perkins, a nationally recognized expert in public policy, will be an excellent co-host, as the show deals with the important topics facing the House and the Speaker’s initiatives in getting his agenda passed.” Perkins adds, “I look forward to kicking off this new program with candid conversations with the House Speaker that will take listeners beyond the headlines and soundbites and inform them about what is really happening in our country and what citizens can do to influence the direction of our nation.” The show will be carried by Salem-owned news/talk stations nationwide, as well as affiliates of the Salem Radio Network. It will also air on the Salem News Channel weekends at 10:00 am ET, and 8:00 pm ET on Saturday and Sunday, as well as on demand on Salem Podcast Network, at Townhall.com, and on SNC.TV. SRN VP of news and talk Tom Tradup will serve as executive producer. Radio stations interested in the show can contact their SRN affiliate representative.

Industry News

Life Coach Doug Fitzgerald to Host KLIN, Lincoln PM Show

NRG Media news/talk KLIN, Lincoln, Nebraska announces the addition of “Drive Time Nebraska” with host Doug Fitzgerald to the program schedule, airing from 5:00 pm to 6:00 pm daily, effective Monday (4/8). This program replaces the program Dan Parsons hosted in the same slot for the past 10 months. Fitzgerald is an author, speaker, and CEO from Lincoln whose nationally syndicated weekend radioim show produced at KLIN is titled after is best-selling book, ONESHOT. ONELIFE. – The Ultimate Success Formula To Help You Win At Anything In Life (Morgan James Publishing, 2018). NRG general manager Ami Graham says, “Doug has been a friend of KLIN for years. During your drive home, Doug will tackle the issues that matter to our community through commentary, guests, and listener engagement. We are thrilled to have him on our airwaves every weekday.” Fitzgerald says, “I am excited and honored for the opportunity to serve Lincoln and Nebraska on such an iconic station as KLIN and during a time slot where great hosts have broadcast over the years. My vision is to address the cultural issues that impact our city and state through the lens of the values that make Nebraska ‘The Good Life.’ To me, ‘Drive Time Nebraska’ will be like taking a road trip with your family or good friends… having great conversations and fun, along with getting on each other’s nerves now and then. In the end, you still make it home together.”

Industry News

“LaVicka, Theo and Stone” Ends as Changes Coming to “ESPN 106.3” in West Palm Beach

According to a story in the Palm Beach Post, Good Karma Brands’ sports talk WUUB-FM, West Palm Beach “ESPN 106.3” is undergoing programming changes that begin with the demise of the “LaVicka, Theo and Stone.” Ken LaVicka made the announcement on the program earlier this week as he exitedim the station. The piece notes that LaVicka said co-host Theo Dorsey will remain with the station hosting his own show beginning on Monday (4/8). The Post reports that GKB West Palm Beach general manager Stephanie Price issued the following statement: “LaVicka is still a teammate, and we are working with him on his future. We are always on the lookout for talent who can bring a new perspective to the market. We are putting more resources into both our radio and digital platforms to engage and reach the most fans, as consumption continues to evolve, as well as provide our partners more opportunities to reach those fans.”  Read the Post story here.