Politeness, Punctuality and Power
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network
For decades the power-lunch spot in Manhattan was the beautiful Four Seasons restaurant. Check it out: A history of the Four Seasons Restaurant in New York City – Four Seasons new ownership (townandcountrymag.com)
Top clients would host luncheons at the Four Seasons with Sabo Media. These included Walter Anderson, former chairman/CEO of PARADE magazine who was a regular customer. If the lunch was scheduled for 12:30 pm and I arrived at 12:15 pm, Anderson was already there. Next time, I would arrive at 12:05 pm for the 12:30 pm lunch; he was already there.
The restaurant manager/maître d’ explained that, “The most powerful person always arrives first.” Of course. The most powerful person could control where she sat, where she faced and what your view of the room would be. When Walter Anderson hosted future lunches, I arrived at about 11:15 am for the 12:30 pm meet!
If I had any early career success it was not because I knew anything, it was because of Eleanor Ranft, my assistant. Prior to working with me she had been Robert Sarnoff‘s assistant for 20 years. Robert, as-in-son of the General. (Eleanor knew how to address letters to ambassadors.) At the end of the workday, she would go over the telephone call sheet and make sure I had returned every call. Neither of us were going home unless I returned every call.
When addressing emails, the most powerful people return the emails instantly. Test it, send a note to the most powerful people you know, see what happens. Mel Karmazin, Bob Pittman, Howard Stern, Michael Harrison, Chris Oliviero, Kraig Kitchin, David Yadgaroff, Bill White, Lee Harris, Dan Mason, Jarl Mohn, Marc Rowan – instant answers. Instant response keeps a person in the deal-flow, the conversation and the action. Instant response makes them powerful.
Conversely, for weeks I tried to have lunch with a local market EVP, no answer. I didn’t want a job; I was trying to place a sales order for an agency friend! No answer. Finally, I asked the market program director why I never heard from his boss. Answer, “He doesn’t think you can do anything for him.” Obviously, the order went to a different company.
A common trait of every star I’ve had the privilege to know is that they are all extremely polite. For example, Randy Thomas, Charlie VanDyke, Bruce Morrow, Howard Stern, the late Casey Kasem, Elvis Duran are kindness and manners personified. They send thank you notes. Their interpersonal attitude is to share experience rather than to say look it up yourself. Many top executives built their entire career by sending thank you notes.
That being said, THANK YOU for being a client of Sabo Media. Thank you for clearing “Sterling On Sunday” on stations like KMOX, KMBZ-FM, WPHT, KDKA and Albany’s Talk 1300. Have a pleasant Labor Day.
Walter Sterling-Sabo can be contacted at Walter@sabomedia.com or 646.678.1110 mobile. He’ll answer immediately. Sabo Media’s robust client list over the years has included PARADE magazine, Sirius Satellite Radio, The Wall Street Journal Radio Service, RKO, Salem, and CBS. Sabo was the first to monetize online video stars and influencers through his company HITVIEWS.
launch of a new weekly preview show called “Big Blue Kickoff Live” to be hosted by Giants.com’s John Schmeelk and WFAN’s Shaun Morash airing on Saturday mornings during the regular season. In addition, all three WFAN daily shows will broadcast live from Giants training camp on Monday (8/14), beginning at 6:00 am with “Boomer & Gio,” followed by “Brandon Tierney & Sal Licata” and “Evan & Tiki.” Audacy New York market president Chris Oliviero says, “WFAN is proud to grow our long-standing partnership with the New York Football Giants. More opportunities for fans to connect with Big Blue is our commitment, one that goes beyond Sunday and extends year round.” 
has not only enhanced our daily lineup, but it has elevated New York sports news and programming for a very loyal and passionate fan base.” Audacy New York market president Chris Oliviero comments, “The debut of ‘Evan & Tiki’ is the next chapter in our tremendous partnership with SNY. Together we will bring the very best in sports audio and video to New York fans daily, which is exactly what they have come to expect from WFAN on SNY.”
brought Carton back to WFAN after he served a year in prison for fraud. He said, “I had a saint in my corner. A gentleman by the name of Chris Oliviero. He has maintained his support of me as a friend and a brother through all the ups and downs of my radio career. When I got myself in trouble, he came and visited me. He told me if I ever got my life back in order and figured out why I made the bad decisions I made, he would be there for me. No guarantees of a job, but that he would never stop being my friend. Having a guy like that as your friend, I’m the luckiest guy in the world. Not only is he my friend, but he paved the way for me to come back to WFAN.” The WFAN website says Carton will continue to do his weekend gambling addiction program, “Hello, My Name is Craig” show that airs on WFAN on Saturday mornings. He added, “WFAN has meant the world to me. If WFAN didn’t give me the opportunity to come back and restart a career, no joke, I’m unemployable… so, walking away from WFAN is not easy. WFAN is my home.”
order): Heather Cohen, SVP, The Weiss Agency; Steve Goldstein, CEO, Amplifi Media; Ron Hartenbaum, managing partner, WYD Media; Chris Oliviero, market president, Audacy New York; David Pakman, talk show host/commentator, The David Pakman Show; and Larry Young, talk show host, The Larry Young Podcast.
in for legendary play-by-play voice John Sterling for approximately 30 games, alongside Suzyn Waldman, during the 2023 season. Audacy New York market president Chris Oliviero states, “Justin is no stranger to the Bronx and his passion for the pinstripes make him the ideal person to join the iconic duo of John and Suzyn in the booth. His contributions to the broadcast last season were terrific and well received, so we’re excited to see him return in this enhanced role.”
of November during which more than 2,800 radio spots were broadcast on 21 of the most popular stations in NYC. The campaign included digital and social media marketing, trade press, and signage at venues during Advertising Week in New York City. According to independent brand lift analysis by DYNATA, ad professionals who saw or heard the campaign were 29% more likely to consider radio for their media 
campaigns compared to those that had not seen the campaign. Of those that saw the campaign, 82% said they were somewhat/extremely likely to consider using radio for their next campaign compared to 53% of respondents who did not see the campaign. Audacy New York market president and NYC Radio Committee chair Chris Oliviero says, “The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together. This innovative multi-platform outreach accomplished just that. My appreciation to all my colleagues in New York City, across several ownership groups, who came together with a commitment to make ‘Fall in Love with Radio’ a success.”
announcer Tom McCarthy, will serve as pregame and postgame host for broadcasts along with providing play-by-play for select games. Audacy New York market president Chris Oliviero states, “As we round the bases towards Spring Training, we’re proud to officially welcome Keith Raad and Pat McCarthy to our popular coverage of Mets baseball alongside Mets Hall of Famer Howie Rose. Once again, the Mets offseason has created anticipation and optimism for the 2023 Amazins’ and we’re looking forward to being the audio home for every moment on-air and digitally.”
yesterday (TALKERS, Monday, 10/10) WCBS-AM news director/brand manager Tim Scheld indicated in a staff memo that he’d be exiting the all-news outlet before the end of the year. A new agreement with SAG-AFTRA will allow cross-utilization of anchors and reporters for WINS and WCBS-AM. Audacy New York market president Chris Oliviero comments, “At a time when quality journalism and local reporting is so critical, it was the ideal moment to make a strong investment in our news creation and distribution capabilities. Audacy New York’s news organization, anchored by both WINS and [WCBS-AM], is the premier audio news outlet in the city. Now more than ever, we remain committed to serving our audiences as we have done so for over the last 50 years.” Mevorach states, “We are standing at the edge of an exciting new era for news in New York for our team, advertisers, and – most importantly – our listeners. [WINS and WCBS-AM] will be in more places, covering more stories, creating more original content, expanding our digital footprint, and now offering listeners a crystal-clear FM audio experience. Both brands will retain their distinct identities but will now harness resources with the single mission of better serving our communities and reaching the next generation of news consumers.” Mevorach began his career in Boston as a magazine writer/editor for The Library Scene. Lee previously was operations manager at Talk America, which rebranded to Liberty Broadcasting; became WCBS-AM’s operations coordinator in 2004; WINS’ news editor in 2010; and was promoted to assistant news director in 2012. From November 1985 – December 2005, WXRK (now WNYL) was Howard Stern’s flagship station. The station flipped from CHR “Amp Radio” to alternative in February 2017. Recording its third consecutive down trend (1.6 – 1.5 – 1.3 – 1.2, 6+), WNYL ranks #21 in Nielsen Audio’s September 2022 sweep. WINS (3.0, 6+) and WCBS-AM (2.9, 6+) rank #11 and #13, respectively.
Round Four of August PPMs Released. The fourth round of ratings data from Nielsen Audio’s September 2022 PPM survey has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; and Providence. Nielsen Audio’s September 2022 sweep covered August 18 – September 14. TALKERS magazine managing editor Mike Kinosian presents his “Ratings Takeaways” from this group of markets. News/talk is again #1 and #2 in Milwaukee – but – with a +1.1 from August (8.9 – 10.0, 6+), Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” advances from second to first, while iHeartMedia’s WISN “News Talk 1130” drops seven-tenths (10.3 – 9.6, 6+) and shifts from first to second. In Raleigh, iHeartMedia’s WTKK “106.1 FM Talk” notches a +1.5 (7.3 – 8.8, 6+), progressing from third to first. Simultaneously with Cumulus Media Providence’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” gaining seven-tenths (4.8 – 5.5, seventh to sixth, 6+), cross-town iHeartMedia-owned WHJJ “News Radio 920” dips eight-tenths (1.2 – .4, #15 to #16, 6+). Not only does Cumulus Media Nashville sports talk WGFX vault from #13 to #5, “104.5 The Zone” ties Columbus’ similarly-formatted WBNS-FM for the largest (6+) August 2022 – September 2022 increase of any station from the 42 PPM-markets analyzed thus far (3.5 – 6.1, +2.6). In Austin, Genuine Austin Radio sports talk KTXX “The Horn” posts a +1.1 from August (1.4 – 2.5, 6+), inching up from #19 to #16. See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets (as well as the first three groups) 
Hockey League’s Florida Panthers is effective through the 2024 – 2025 season. As part of the deal, Florida Panthers games will be aired on sports gambling-formatted WBZT “Sports Radio 1230 The Gambler.” iHeartMedia market president Mark McCauley states, “We’re excited to partner with the Florida Panthers and provide listeners great play-by-play action on ‘1230 The Gambler.’” Meanwhile, Panthers chief revenue officer Shawn Thornton adds, “We’re excited for iHeartMedia West Palm Beach to join the Florida Panthers radio network. With the refresh of their sports radio station ‘1230 The Gambler’ this past summer, we look forward to working with the leading audio media company in America to broadcast Panthers games to our fans in Palm Beach County.” In addition to Panthers play-by-play coverage, WBZT will air a one-hour Florida Panthers weekend show. The eight-station iHeartMedia West Palm Beach cluster includes WBZT, news/talk WJNO “News Radio 1290,” and news/talk WZZR “92.1 Real Radio.”
Year” Joe Maddon and three-time “Sportswriter of the Year” Tom Verducci provide insight, commentary and discussion on the MLB postseason. According to Maddon, “We are here to tell you what we think, not what we’ve heard. No regurgitation and original thoughts are valued.” Maddon managed in the big leagues for 19 years. He famously led the Chicago Cubs to their first World Series title in 108 years and the Tampa Bay Rays to their first-ever World Series. Five-time Emmy Award winner Verducci is the lead baseball writer for Sports Illustrated; lead analyst/reporter for MLB Network and Fox Sports; and a member of the National Sports Media Association Hall of Fame. He comments, “Like its namesake [forthcoming] book, the podcast will be full of surprises and insight. From game strategy to baseball history to leadership lessons – and maybe to some rock & roll and classic cars – we’ll cover more ground than a gold glove shortstop on the most illuminating and interesting podcast in baseball.” The podcast launched yesterday (Monday, 10/10) and will air through the World Series.
WBAL president/general manager Dan Joerres comments, “The production and broadcast of this debate on both WBAL ‘News Radio’ and WBAL-TV is an important part of our ‘Commitment 2022’ political coverage. Putting all of our broadcast and digital sources to work to bring voters across the state this gubernatorial debate is a major part of our continuing effort to help them make informed decisions on election day. The debate will be moderated by WBAL-TV anchor Jason Newton. … The first episode of ESPN’s “The CJ McCollum Show” was posted last Thursday (10/6). The guard of the NBA’s New Orleans Pelicans had teammate Brandon Ingram as the inaugural guest on the podcast, which will post episodes each Thursday. McCollum formerly hosted Cadence 13’s “Pull Up With CJ McCollum.” … Elsewhere in NBA-themed podcasts, Jam Street Media introduces 15-year-old Sloane Weinstein hosting the bi-weekly “Sloane Knows.” She’ll interview some of the NBA’s biggest names, including the Boston Celtics’ newly-signed Blake Griffin; free agent Dwight Howard; and former NBA players Richard Jefferson and Baron Davis.
by San Francisco public radio news/talk KQED that paved the way for the release of videotapes from the 2009 – 2010 Prop 8 trial, leading to legalization of same-sex marriage in California. Proposition 8 passed in 2008 and banned same-sex marriage in the state. The subsequent trial, Perry v. Schwarzenegger, questioned whether Prop. 8 violated the U.S. Constitution. Judge Vaughn Walker ruled in favor of the right to same-sex marriage, but said at the time that videotapes of the trial would remain sealed for 10 years. KQED “Political Breakdown” podcast co-host Scott Shafer spearheaded the effort to make the tapes public. Shafer states, “As someone who sat through the entire Prop. 8 trial, I witnessed some very dramatic and moving testimony, as well as riveting cross-examinations. I’m glad others will now get to view this important part of the historical record.” KQED chief content officer Holly Kernan notes, “If our systems work behind closed doors, with no press or public access, we have no idea how decisions are made, nor what arguments are leading to these decisions. KQED wants more sunlight on our legal system, and we will fight on behalf of the public to get that access.”
Monday Memo: Plan NOW For The Big Story. “When-the-fit-hits-the-shan, news/talk stations need to be conspicuous.” In this week’s column, consultant Holland Cooke uses that colorful quote as he provides four suggestions for stations to re-familiarize themselves with their network’s continuing coverage routine.” Read Holland Cooke’s column 
Pending Business: To Do Lists. Radio sales pro Steve Lapa knows the importance of being organized in running a sales department or being a seller in this business. He gains inspiration from Benjamin Franklin – an incredibly busy man known for creating “To Do” lists – in drawing up five important things he suggests you include in creating yours each day. Read it 
Hundred” an astounding 27 consecutive years, the highly affable “Jimbo” is calling it quits due to health reasons. Beginning next Monday (10/17), Rich Valdes will succeed Bohannon on the weeknight, three-hour (10:00 pm – 1:00 am) Cumulus Media Westwood One broadcast. Bohannon states, “It’s been a great 40 years with Westwood One – the last 30 of which as host of ‘The Jim Bohannon Show.’ I’ve enjoyed every minute of our daily nighttime town hall with my guests, callers, and all of America. “Now, I’d like to introduce Rich Valdes, a very bright, vibrant young man who will be taking over in the same tradition.” Cumulus Media executive vice president of corporate marketing/Westwood One president Suzanne Grimes remarks, “We celebrate Jim’s long radio history and all his achievements, including his induction into the NAB Broadcasting Hall of Fame; the First Amendment Award from the Radio Television Digital News Association; the Lifetime Achievement Award from TALKERS Magazine; and his inductions into the National Radio Hall of Fame and the Missouri Broadcasters Association Hall of Fame. We are especially proud that Jim has been an invaluable member of our Westwood One family these many years – he is truly an industry legend. As we pass the baton to Rich Valdes, we’re excited to bring a new name and voice to talk radio. We look forward to continuing our tradition of providing the best programming to our affiliates and listeners.” Valdes notes, “No one can ever fill Jim’s shoes. I consider it a blessing and great honor to be part of the next generation of late-night talk show hosts, following the tradition of Jim Bohannon and Larry King.” TALKERS founder/publisher Michael Harrison has a very candid conversation with Bohannon on PodcastOne’s “The Michael Harrison Interview,” which drops tomorrow (Tuesday, 10/11). Bohannon joined Westwood One in 1983 and spent over 31 years as host of the early morning weekday news magazine “America in the Morning” and previously hosted “America This Week.” He began his career in 1960 at KLWT-AM, his hometown station in Lebanon, Missouri.
market president Chris Oliviero, Scheld writes that “Audacy New York is in great hands.” Also included in the memo, Scheld states an Audacy arrangement with SAG-AFTRA signifies a new strategy, combining WCBS-AM’s resources with those of co-owned/similarly-formatted WINS. “[It’s] a plan I have endorsed and frankly helped design.” Scheld was a WCBS-AM reporter from 1987 – 1994 and rejoined the station in 2003, after a nine-year stint as a correspondent for ABC Radio News. In addition to his WCBS-AM duties, he’s chair of the Radio Television Digital News Association.
vice president/market manager Larry Blumhagen comments, “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years and the listeners who loyally tuned into the station. Times change, and we must change with them. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.” Cumulus San Francisco sports talk KNBR and KTCT program director Kevin Graham adds PD duties for “The Spread” and notes, “We are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage. While [KGO] will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT.” The station’s weekday programming lineup includes: Joe Ostrowski, Joe Giglio, and Erin Hawksworth (6:00 am – 9:00 am); Jim Rome (9:00 am – 12:00 noon); Nick Kostos and Ken Barkley (12:00 noon – 4:00 pm); Quinton Mayo, Trysta Krick, and Ryan Horvat with “Bet MGM Tonight” (4:00 pm – 8:00 pm); and CBS Sports Radio (8:00 pm – 12:00 midnight). Among persons 6+ in Nielsen Audio’s September 2022 San Francisco sweep, KGO “810 AM” was up two-tenths from August 2022 (1.5 – 1.7, #21 to #20). In San Jose, KGO registers its fourth straight uptick for a combined +1.0 (1.7 – 2.0 – 2.2 – 2.6 – 2.7, 6+) and ranks #13.
Drew as guest of honor/keynote speaker. An additional supplemental live on-air auction is still to be staged. According to “Hurley in the Morning” Charity founder/chair Harry Hurley (pictured at the right with Jeff Van Drew), “It was an amazing, ‘Who’s Who’ evening, which will directly benefit many worthy non-for-profit organizations throughout New Jersey and beyond. For example, this special event will make it possible for the “Hurley in the Morning Charity” to make a $7,000 contribution [next June] to The Broadcasters Foundation of America. Jeff Van Drew arrived early and was the last to leave.” To date, The Harry Hurley charity has donated $21,000 to the Broadcasters Foundation of America.” Hurley, who does morning drive (6:00 am – 10:00 am) on Townsquare Media Atlantic City news/talk WPGG “WPG Talk Radio 95.5 FM & 1450 AM,” reveals that Fox News Channel/Fox News Radio’s Brian Kilmeade will be guest of honor/keynote speaker September 29, 2023 at “our fifteenth annual Hurley in the Morning Charity Dinner and Silent Auction.”
director Brent Carl Fleshman won two first-place trophies at last week’s inaugural Tennessee Association of Broadcasting’s “Excellence Awards.” Fleshman was named “Best Local On-Air Personality” and “Best Local Talk Show” in the “Small Market Radio Division,” which consists of stations not in Nashville, Memphis, Knoxville, and Chattanooga.In 2016, Fleshman won the NAB Marconi Award as “Small Market Personality of the Year” and was a finalist for that award in 2019. … “Fridays with Frankie,” a limited-edition Audacy series hosted by reality show star Frankie Grande, debuted last Friday (10/7). 
Each episode will feature a different topic and will be live aired on Audacy’s digital platform at 8:00 am (ET) and replayed until 12:00 midnight (ET). The show will also air across Audacy’s Channel Q’s network of stations. … The Society of Professional Journalists names the headquarters of the Voice of America – 330 Independence Avenue SW in Washington, DC – as a Historic Site in Journalism. The Voice of America is the editorially independent international
broadcaster funded by the United States government. SPJ international community co-chair Dan Kubiske states that, “For 80 years, the Voice of America has been a source of solid and honest journalism. From its beginning in 1942, despite being a U.S. government agency, through custom, charters and law the editorial independence of VOA journalists has not wavered.”
WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s 
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Newsmax, Verizon Sign Multi-Year Carriage Agreement. The deal between Newsmax and Verizon extends distribution of news channel in HD on Verizon Fios. Newsmax Media chief executive officer Christopher Ruddy remarks, “Verizon has carried Newsmax for many years. We are delighted to be extending our distribution through the Fios platform. We have found them to be outstanding partners who have demonstrated a strong commitment to the presentation of diverse, independent voices through their programming. We’re glad that we are continuing with this new agreement.” Newsmax will retain its broad distribution on the Verizon platform, which reaches approximately 3.5 million subscribers in the northeast and mid-Atlantic regions.
net income declined from $433 million to $292 million (11 to 7 cents/basic share, 10 to 7 cents/diluted share). Adjusted EBITDA was off 3% to $679 million. SiriusXM chief executive officer Jennifer Witz notes, “We are pleased with our results in the second quarter, and while we continue to navigate an uncertain economic environment, we delivered strong financial performance and continued to make strategic investments in our business that will set us up for an exciting new era. We remain committed to creating compelling experiences for our listeners by investing in innovative technologies to deliver best-in-class, curated, comprehensive audio entertainment. Most recently, [we expanded] our relationship with the NFL to deliver the most extensive sports lineup in audio entertainment; we will continue to enhance our platform to ensure broad appeal.” Executive vice president/chief financial officer Sean Sullivan adds, “[Our] churn was steady at approximately 1.5% in the quarter, underscoring the strength of our business, products, and loyalty of our customers. In the second quarter, we delivered focused expansion in key streaming offerings and maintained a strong balance sheet. This quarter, we returned over $300 million in capital to stockholders, comprising $217 million in common stock repurchases and $86 million in dividends, and ended the quarter with net debt to adjusted EBITDA of 3.6 times.” Self-pay subscribers increased by 23,000 and paid promotional subscribers increased by 54,000. Satellite and streaming division totaled 34 million subscribers at the end of the quarter; self-pay churn was flat at 1.5%. The division’s revenue rose 5% to $1.7 billion, and gross profit rose 6% to $1.1 billion.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
by-play voice Gerry Sandusky this season on the NFL team’s broadcasts on Hearst Baltimore news/talk WBAL “News Radio 1090 AM & 101.5 FM.” According to Sandusky, “Rod brings the unique perspective of someone who has both played and coached at the highest level of the game. He does it in a down-to-earth way that is approachable, likable and just plain fun. It’s a privilege to work with a broadcast partner like Rod.” Woodson states that, “Being a part of the Ravens’ gameday broadcast team is a blessing. To be back with the team that I won my only Super Bowl with will be fun.” … After eleven years with Nashville’s WPRT-FM, midday co-host Darren McFarland departs the Cromwell Radio Group sports 
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”