SABO SEZ: Look at the Actual Numbers
By Walter Sabo
A.K.A Walter Sterling
Host, The Other Side of Midnight
WABC, New York / Red Apple Audio Networks
Billionaires make predominantly good investments, which is why they are billionaires.
John Malone saved Sirius with a $500 million investment just days from the company missing payroll. He remains the controlling shareholder.
Warren Buffett just made a significant investment in highly profitable SiriusXM.
George Soros owns Audacy. Audacy’s robust list of major market radio stations are jewels that require a better financial structure. Soros Fund Management bought $400,000,000 of the company’s debt and controlling ownership. Note that Soros now owns all but one of the country’s all-news stations.
Apollo Advisor’s billionaire CEO Marc Rowan – a former candidate for Secretary of the U.S. Treasury – owns Cox Radio and Television. Apollo was an original investor in Sirius.
John Catsimatidis wrote a check for WABC-AM and is buying more properties. Radio properties. Cats owns an oil refinery, land, and the Gristedes supermarket chain, but his focus is on WABC Radio.
The health of radio? The future? Those sharp investors, brutal businesspeople, determine the business future of radio, and they are apparently very optimistic!
Failing industries don’t expand
In 1970, there were 2,126 commercial stations in the U.S.
Today there are:
- AM stations: 4,342
- FM commercial stations: 6,589
- FM noncommercial (educational) stations: 4,755
Sell the biggest number
Cable channels are investor valued by “Homes Passed.” Not audience or cash flow. How many people who can see the programming rather than how many people actually see the programming. Now apply that logic to radio station values.
BILLBOARDS sell impressions. Impressions represent the total number of people who could potentially see a billboard ad. That is the biggest number by which billboard can be measured, so that’s what they sell.
DIRECT MAIL is the number one local ad medium. It is data driven beyond your wildest dreams. Direct mail automation uses real-time signals and integrated data to deliver mail at the most meaningful point in the customer journey. For example, when someone abandons a shopping cart or repeatedly views a product online, you can design a programmatic mailing campaign to automatically send print pieces in response to that specific consumer behavior.
Rather than pushing the biggest, stable number – CUME – radio sells the smallest measurements. Radio’s 100+ years of success, astonishing outlet growth, 92% penetration of American homes, 65% daily population usage deserve has earned a much higher commercial unit price.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “The Other Side of Midnight” is heard on WABC, New York and the Red Apple Audio Network 1:00 am – 5:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com. He can be phoned at 646-678-1110.


in the NY-12 Democratic primary race to replace US Representative Jerry Nadler on Tuesday, June 9 at 7:00 pm. Participating candidates will be state assemblymember Alex Bores; lawyer and activist George Conway; state assemblymember Micah Lasher; political commentator Jack Schlossberg; and scientist Nina Schwalbe. The debate will be hosted by NY1’s longtime host Errol Lewis, WNYC’s Brian Lehrer, and WNYC/Gothamist senior politics reporter Brigid Bergin.
stations. Audacy says, “The move ensures listeners continue receiving trusted national and international reporting from ABC News Audio, while Audacy stations remain focused on delivering live, local journalism in the communities they serve. Existing ABC News Audio affiliates, including 1010 WINS in New York and KYW Newsradio in Philadelphia, will continue their longstanding relationships as part of the expanded collaboration.”
The Radio Hall of Fame announces this year’s class of inductees and among them are iHeartMedia chairman Bob Pittman and WFAN, New York morning drive personality Boomer Esiason. The 2026 inductees will be honored at the 2026 Induction Ceremony on Thursday, October 8 at the Fairmont Hotel in Chicago.
day leads up to the New York Yankees pre-game show at 6:35 pm and the play-by-play broadcast with Dave Sims and Suzyn Waldman. WFAN brand manager Ryan Hurley comments, “In a city that lives for baseball, WFAN is proud to serve as the flagship home for the Yankees, and a year-round destination for fans of both New York clubs to stay up-to-date and informed about their favorite team. We are excited to celebrate this legendary rivalry alongside MLB at their New York flagship store and bring the passion New York sports fans have.”
Jay Clark was the first program director of WABC as a talk station. He set the tone and path for modern talk radio. This week I had Jay on as a special guest on the Red Apple Audio Networks all night show, “The Other Side of Midnight.” We celebrated the anniversary, May 10, (1982) of WABC’s switch from music to talk on the giant signal at 770 AM.
format in America. KGO was the killer biller in San Francisco. The execs who ran them were mighty proud: Ben Hoberman, Ed McLaughlin, Al Racco, Chuck Debere. Yes, they ran those stations, but they also invented the caller-driven talk format. There were other winning talk stations, but they were guest centric rather than listener centric (i.e. WOR, WGN). At the time, there were 43 stations listed as “talk” stations. 43. Not many models.
University on Long Island. TALKERS publisher Michael Harrison states, “The selection of ‘Cats’ as keynoter is in keeping with one of the major themes of this year’s edition of the iconic industry event – radio, talk media, and entrepreneurism. John Catsimatidis is presently setting the greatest example of entrepreneurism at work in giving an injection of much needed energy, focus and life to the medium of radio.” Harrison will serve as facilitator of the presentation in a Q&A / interview style format – a role he has played before with the dynamic billionaire media, grocery, and energy mogul.
Catsimatidis will be joined by more than 60 speakers comprised of legendary industry figures as well as fresh faces and rising stars. A detailed agenda including speakers and schedule – a “who’s who” of industry luminaries – will be posted in TALKERS this coming Tuesday (4/28). See the link below for the names of all speakers booked to date.
Harrison continues, “This important conference will illuminate the forward path of the expanding talk media universe, including all aspects of digital communications from AI and podcasting to streaming networks. As has been its tradition, this latest TALKERS conference will approach the onrushing future of the talk business from a radio perspective. This crucial gathering will cover the new undeniable realities of the radio business for those who not only want to survive but thrive as well. It will be about opportunities, networking, and entrepreneurism for individuals in talent, programming, sales, marketing, and management who are serious about staying in the game.”
Federation of Taxi Drivers, Fernando Mateo. The new show, “No Excuses with Fernando Mateo” airs Sundays and 6:00 pm. Station owner John Catsimatidis says, “There are 65 million Hispanics in the U.S. and New York City is home to nearly three million of this fast growing population… With Mateo as part of our on-air lineup, we can super serve the needs and interests of the Hispanic community.”
New York, has died at age 86. According to The Grio, Law put “Night Talk” into national syndication in 1981 through the National Black Network. The piece says it was considered the first nationally broadcast Black radio talk show in the country. He began his career with WWRL in New York as a community affairs director, eventually rising to program director.
Mamdani that was shown at the Inner Circle, the annual press corps roast. Some Republicans are accusing Sliwa of cozying up to the Democrat mayor who beat him in November. But Sliwa, who is now part of the WOR, New York morning show, tells The New York Times that its hypocritical of Republicans and WABC owner John Catsimatidis to complain, noting that “Mr. Catsimatidis met with Mr. Mamdani last week and that Mr. Trump has met with the mayor in the Oval Office.” 
media enthusiasts, including the invasion of AI into the talent job market. Neer first established himself as a heavyweight author in 2001 when he penned the landmark FM: The Rise and Fall of Rock Radio. In The Perfect Beast, Neer poses the question to his fellow broadcasters, “Ever wonder if your job will someday be taken by an AI facsimile of your act?”
The story also deals with how a commentator’s words can be twisted and misused, resulting in something evil. TALKERS publisher Michael Harrison (who makes an appearance as himself in The Perfect Beast) describes Neer as a media “Renaissance man.” Neer can be contacted for interviews via email at
most in need of support. Today, the weekly talk show continues to focus on the best of New York City, interviewing leaders in travel and tourism, hospitality, Broadway and live entertainment, food & beverage, major sports events, as well as elected officials, heads of NYC’s business improvement districts, celebrities, members of the media and beyond. Kevin McCullough says, “A five-year journey that began buried in COVID has sprouted into the single most compelling argument for the greatest of all cities every single Friday.” Times Square Alliance president Tom Harris comments, “With most talk shows focusing on the worst, it’s refreshing to tune in each week and hear about the best of New York City. I am always honored to be a guest of Cristyne and Kevin and wish them continued success.”
and 25–54 with double-digit shares of 13.9 and 13.1, respectively. The show is hosted by DJ Envy, Jess Hilarious, and Charlamagne Tha God and plays an important role in urban youth culture. iHeartMedia EVP of programming Thea Mitchem states, “The Breakfast Club continues to set the standard for what a truly multiplatform powerhouse looks like. These record‑setting ratings are a direct reflection of the team’s talent, consistency, and cultural impact. DJ Envy, Jess Hilarious, Charlamagne Tha God, and our exceptional production and digital teams deliver a show that resonates deeply with audiences across every platform. We’re incredibly proud of this achievement and grateful to the listeners of New York who make ‘The Breakfast Club’ a defining force in media.”
Mayor Zohran Mamdani an “America hating, Jew hating, Radical Islam cockroach running our once beautiful city.” He also addressed President Trump, asking him to “stop complimenting the mayor.” Rosenberg removed the post and stated, “To the mayor, and anyone else that I offended with my tweet on Saturday, I send out a heartfelt apology,”
Station owner John Catsimatidis says, “Big name personalities define WABC Radio. Sean is a powerful addition to our Sunday lineup and another example of WABC’s unmatched ability to attract major talent and deliver must-hear talk. The show is going to be fast, fearless, and honest, with smart conversation, sharp opinion, and honest discussion about the stories driving the country.” Spicer comments, “WABC Radio doesn’t whisper, it leads! It is one of the most iconic and influential radio stations in the U.S. WABC Radio listeners expect truth, energy, and authenticity, and that’s exactly what I’m going to give them. I couldn’t be more excited to join the incredible 77WABC lineup.”
talking a little bit more on WABC radio in the near future.” That has become reality as Red Apple Media announces the launch of “The Pulse of the People,” starring Cuomo. The one-hour show premiered yesterday (2/1) at 5:00 pm. Catsimatidis states, “Today on WABC Radio we are introducing a new program, ‘The Pulse of the People,’ hosted by former Governor Andrew Cuomo. The show will focus on listener calls and open discussion about the issues, concerns, and views of New Yorkers. WABC Radio believes in bipartisan conversation and thoughtful discussion of solutions, and we invite listeners to tune in and be part of the discussion.” Cuomo comments, “This is a moment when our country has rarely felt more divided, politics more polarizing, and public discourse more toxic. ‘The Pulse of the People’ is about cutting through the noise and the rancor to have real, substantive, fact-based conversations about the issues that actually affect people’s lives. I’ve spent my career focused on making government work and getting results, and that’s the same straightforward, problem-solving approach I’ll bring to this program.”
once again bring together entrepreneurs, business leaders, and community partners who are making a powerful impact across Long Island.” The 2026 Latino Business Awards Gala will take place on May 14 at Stereo Garden in Patchogue, New York. JVC Broadcasting CEO John Caracciolo says, “Latino-owned businesses are essential to the strength and growth of our local economy. Through the Latino Business Awards, we proudly highlight the entrepreneurs whose dedication, innovation, and leadership continue to move our communities forward.” Station operations manager Ana María Carballo adds, “These awards go beyond recognition — they tell the story of perseverance, sacrifice, and success behind every Latino-owned business. We are honored to provide a platform that celebrates their contributions and inspires future generations of entrepreneurs.”
the Post that he’s “been left with ‘tears in my eyes’ amid a bitter feud with his longtime ‘brother’ Rudy Giuliani — which escalated when the former mayor filed suit against him Monday.”
sports talk show just a couple of weeks after being ousted from WFAN due to the return of Craig Carton to that station’s afternoon daypart. Tierney and co-host Sal Licata were let go on December 19. Tierney’s new show “BT Unleashed” is streamed on YouTube and other platforms. Tierney tells the Brooklyn Reporter, “I thought it was a pretty easy decision. I felt the iron was hot. I certainly felt a desire for more of my work and I wanted to get right back out there. People understand that it was an abrupt ending at the FAN and that this is a pretty dramatic transformation.”
airing from 9:00 pm to 10:00 pm. Concha has been hosting a Sunday show from 11:00 am to 12:00 noon and will continue in that role. Red Apple CEO John Catsimatidis says, “Joe is exactly the kind of smart, credible, non-nonsense voice we promised our listeners. Listeners trust Joe and his ratings success backs that up. We are delighted to add him to our weeknight programming.” Concha is a columnist, author, and FOX News contributor.
WNYM in 2014. Salem Media New York general manager Laura Sheaffer says, “Joe Piscopo remains one of the most dynamic talents in New York radio. His authenticity and connection with our listeners are extraordinary and extending his presence on ‘AM 970 The Answer’ was an easy decision. Joe continues to raise the bar every single morning.” Piscopo comments, “Our audience relies on us for honesty, respect, and straight talk about the issues that matter, and that trust means the world to me. And let’s be honest – only in New York do you wake up at 3:00 am and call it show business! I’m honored, grateful, and excited to keep sharing these mornings with such an amazing audience.”
host the show with WFAN personality Chris McMonigle. Audacy New York market president and chief business officer Chris Oliviero says, “Craig Carton’s return reaffirms WFAN’s position as New York’s premier sports destination for big personalities, compelling conversation, and highly engaging content that is difficult to ignore. Our 2026 lineup has familiar marquee voices all day and all night, guaranteeing that whenever you tune into ‘The Fan,’ you will be smack dab in the middle of the New York sports culture.” Carton states, “WFAN has always been home to me. Having the opportunity to return and rejoin the best sports talk station in the world is an opportunity I am eagerly looking forward to and beyond excited for.” Carton’s return bumps current afternoon team Evan Roberts and Tiki Barber to middays and current hosts Brandon Tierney and Sal Licata will exit. Additionally, “Evan and Tiki” executive producer Tommy Lugauer will host a new evening show titled, “After Hours.”
New York. Bold Gold says WDLA-AM will “broadcast Catskills News Talk, the Voice of Sullivan and the Catskills, a news and talk format featuring ‘Ciliberto & Friends’ with radio legend Paul Ciliberto.” Bold Gold Media NY region general manager Dawn Ciorciari states, “There is something truly special about turning the lights back on for a local radio station. We are beyond excited to bring local radio back to life for the people of Walton and Delaware County; to once again give this community a local voice, a source of connection, and radio stations they can call their own.” 
FM translators W239CY, Patchogue at 95.9 and W296EK, Brentwood at 107.1 for $500,000 from Cantico Nuevo Ministry. The addition of the three signals will improve news/talk WABC’s coverage in Suffolk County. Red Apple Media will assume operation of the signals under a Local Marketing Agreement. 