Industry News

Edison Research to Present Boomer and Gen Z Podcast Reports

The company announces that it will present two podcast studies in the first quarter of this year. “Hit Play, Boomer: Podcasting’s 55+ Opportunity” from NPR and Edison Research focuses on podcast listeners age 55 and older. The study explores what Edison terms “this oft-overlooked but highly influential demo” and theirLogo - Graphics podcast listening behaviors. “The Gen Z Podcast Listening Report” from SXM Media and Edison Research “provides an in-depth look at the podcast habits and motivations of the elusive and much-desired Gen Z listener.” Edison vice president Megan Lazovick says, “Everything we do at Edison Research works to drive the audio space forward with the highest quality data. We believe these two studies will help advertisers understand the opportunities for audio to reach these two important generations and of course help the media companies who can deliver these audiences.”

Industry News

TALKERS News Notes

— Talk radio pro Gary R’Nel is named Saturday afternoon host (3:00 pm – 5:00 pm) on Audacy’s news/talk WPHT, Philadelphia. R’nel tells TALKERS, “I think it’s imperative that talk radio present shows that are entertaining and informative. Connecting with the listener one-on-one in some capacities has become a lost art. Those who do engage are among the most successful.”

Edison Research is presenting its first webinar of the year, “Media Habits of Gen Z,” next Wednesday (1/18) at 1:00 pm ET. Edison says, “This custom study, examining media habits of Gen Z through survey research and qualitative interviews, was originally commissioned by the PRPD and presented at their annual conference recently. The findings are now being made available in a webinar. Discover how Gen Z see themselves, how they consume media, and how they share with their peers.” The webinar is being presented by Edison Research VP Megan Lazovick and senior director of research Gabriel Soto. Register here.

Omaha Productions and ESPN announce the launch of a new podcast called “Lead By Example” hosted by Golden State Warriors president of basketball operations and general manager Bob Myers. The podcast features Myers speaking with leaders in various walks of life – from sports and entrepreneurship to politics and entertainment – to share in their experiences and the lessons they’ve learned on their journey. The first guest is Warriors star Stephen Curry and drops on Tuesday (1/17).

Industry News

Edison Research: Comedy Top Podcast Category in Q3 2022

Ranking the Top Podcast Genres for the third quarter of 2022, Edison Research says that Comedy remains the genre most consumed by weekly podcasts listeners, based on audience size. Edison says its researchLogo - Graphics indicates that #2 genre was Society & Culture (up from #3 in Q2 2022); #3 was News (down from #2 in Q2 2022), followed by True Crime at #4, Sports at #5, Business at #6, Arts at #7, History at #8 (up from #11 in Q2 2022), Religion & Spirituality at #9 (up from #10 in Q2 2022) and Education at #10 (down from #9 in Q2 2022). Podcasts are classified according to the self-identified genre submitted by the podcast to Apple Podcast API. Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+ for Q3 2022.