Industry News

WWO: Visual AM/FM Ads Generate Lift

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group presents data from a Quantilope study that shows Quu in-dash visual ads on vehicle screens “drive significant awareness, consideration, and purchase intent.” The blog post adds that a new study from System1 and major out-ofimg-home media company JCDecaux reveals creative best practices for billboard advertising that the AM/FM radio industry can utilize to improve visual ad impact. Some of the key findings include: 1) Quu visual AM/FM radio ads on auto dashboards increase purchase intent by +89%; 2) You’ve got two seconds so brand fast: Visual logos placed at top of the frame deliver 4X higher brand recognition; 3) Beware the cost of dull: Failure to engage emotionally is the cost of creative mediocrity; 4) Be consistent with a brand’s colors, logos, slogans, and fonts that appear in other advertising; 5) Keep it short: The fewer the words, the greater the brand recognition; and 6) Create happiness: Ads that create positive emotions with happiness, surprise, or humor generate much stronger memorability, brand association, store visits, and website visits. See the blog post here.

Industry News

WWO: Audio is Ideal for Finding Job Seekers

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at data from a commissioned MARU/Matchbox December 2024 study of 1,000 respondents exploring the labor market. Some key findings from the study include: 1) Audio is an ideal advertising environment for recruitment brandsimg and companies seeking to hire, especially among passive job seekers who are less likely to use job sites: Nine out of 10 job seekers are reached by ad-supported audio. Over-the-air AM/FM radio reaches nearly 80% of active and passive job seekers. Six out of 10 active job seekers are reached by podcasts; 2) AM/FM radio streaming’s audience growth has surged among job seekers: Since 2021, AM/FM radio streaming has soared in usage among both active and passive job seekers. Six out 10 active job seekers are reached by AM/FM radio streaming; 3) Passive job seekers outnumber active job seekers by +50%. Active job seekers are growing: The optimal source for filling positions are passive job seekers who outnumber active job seekers by +50%. Active job seekers have surged from 15% in 2018 to 24% currently; and 4) Advertising works: There is a very linear relationship between ad spend, share of voice, ad recall, and market share. The greater the ad spend, the greater the ad recall and market share. See the full blog post here.

Industry News

WWO: Podcast Advertising Intention Up 59%

Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at how marketers’ attitudes toward advertising on podcasts had changed over the last 11 years. The blog post notes that “in advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For theimg  last 11 years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an 11-year high.” Some of the notable takeaways from this study include: 1) Nine out of 10 marketers and media agencies say they have discussed podcast advertising for potential investment; 2) Podcast advertising consideration surges to an eleven-year high: 74% of brands and agencies say they are likely to consider advertising in podcasts; 3) Podcast spending intention jumps to 69%, an eleven-year record; and 4) 78% of agencies and advertisers currently advertise in podcasts, a 5X increase since the first IAB podcast upfront in 2015. See the full blog post here.

Industry News

WWO: Agencies & Advertisers Underestimate AM/FM

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at data from Edison Research’s Share of Ear study and research from Advertiser Perceptions and finds that agencies and advertisers underestimate AM/FM’s share of audience. The blog post notes that an Advertiser Perceptionsimg study of 303 media agencies and marketers conducted in August 2024 found the perceived combined audience share of Pandora/Spotify is 43%, much greater than the perceived share of AM/FM radio (27%). In reality, “According to the Q1 2025 Share of Ear, AM/FM radio’s persons 18+ share of ad-supported audio (68%) is 14 times larger than ad-supported Pandora (5%) and ad-supported Spotify (5%).” The data also reveals that podcasts take the second-place spot with a 20% share. Ad-supported Pandora (5%), ad-supported Spotify (5%), and ad-supported SiriusXM (3%) lag distantly. See the full blog post here.

Industry News

TALKERS News Notes

“The Financial Exchange” Joins SiriusXM.  “The Financial Exchange with Michael Armstrong and Chuck Zodda” – heard on 14 stations across New England including flagship WRKO, Boston – will begin airing on SiriusXM’s Business Radio channel on June 2 from 11:00 am to 12:00 noon ET. Money Matters Radio COO Jason Wolfe comments, “In a world where listeners have numerous ways to consume the content they love the most, adding an incredible brand like SiriusXM will help us expand our reach to a new audience that we’re excited to be a part of. We can’t wait to get started.”

WTOP Adds “Bloomberg Business of Entertainment.” Bloomberg Audio’s “Bloomberg Business of Entertainment” is being added to the program schedule at Hubbard Radio’s all-news WTOP-FM, Washington, DC. Bloomberg says the 60-second radio report “takes listeners behind the scenes of the entertainment industry’s biggest stories. The micro-feature provides captivating snippets of the entertainment industry’s most compelling stories of the day and is tailor-made for stations of virtually all formats and market sizes.”

Froney Joins FOX Weather. FOX News Media’s FOX Weather brings Bayne Froney aboard as an on-airimg meteorologist. Froney most recently served with WLEX-TV, Lexington, Kentucky. She comments, “I’m looking forward to working with the talented group of meteorologists at FOX Weather. I can’t wait to continue exploring my fascination with meteorology and work with some of the best in the industry.”

NCAA Division I Women’s College World Series Presented by Westwood One. Cumulus Media’s Westwood One is distributing the NCAA Division I Women’s College World Series to stations across the country live from USA Softball Hall of Fame Stadium in Oklahoma City. Coverage starts today (5/29). The broadcast crews for the double elimination games will feature Ryan Radtke and Chris Plank as play-by-play announcers, along with former University of Oklahoma outfielder and two-time WCWS champion Erin Miller, and Hall of Famer and University of Arizona three-time WCWS champion Leah (O’Brien) Amico as analysts.

Industry News

WWO: Reach Helps Build “Mental Availability”

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the effects of reach on and advertiser’s “mental availability.” The piece quotes authors Les Binet and Sarah Carter from their book, 66 Ways To Screw It Up: How Not to Plan, “The single most important factorimg driving brand preference is ‘mental availability’: how well known a brand is, and how easily it comes to mind. Brands with low mental availability tend to struggle, rejected in favor of more familiar rivals. Or not considered in the first place. Brands with high mental availability don’t have to push so hard to sell, so tend to have higher market shares and better margins.” The authors also advise, “Always aim to get more customers from all segments of the market. It’s the main way brands grow.” The blog post concludes that AM/FM radio makes your media plan better by increasing reach. One example is illustrated as follows: Edison’s “Share of Ear” study of ad-supported audio reveals the combined persons 18+ daily reach of Pandora and Spotify is only 12% of Americans. Adding podcasts causes reach to surge to 29%. The introduction of AM/FM radio lifts daily reach to 74%. See the full blog post here.

Industry News

WWO: News/Talk & Sports Make Up 28% of Streaming Audience

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s ongoing Share of Ear study to determine what advertisers should consider for animg ad-supported media campaign. Among the findings is that in order to ensure that digital audio buys are effective, marketers should commit news/talk and sports stations because they represent 28% of all 25-54 AM/FM radio streaming audiences. Among 25-54s, spoken-word formats have a massive 28% streaming share, 2.4 times larger than the overall spoken word share of 12%. The news/talk format has a 6.7% share of total AM/FM radio listening. The streaming share for news/talk is 15.4% — more than double its total share. The sports format has a 12.5 share of the streaming audience, 2.5 times bigger than its overall 5 share. Further, the data indicates that for the 18-34 demographic, sports and news/talk streaming is a combined 19.6% share. See the full blog post here.

Industry News

WWO: Audio is Optimal for Movie Releases and Streaming Subs

The latest blog from Cumulus Media | Westwood One’s Audio Active Group looks at the value of audio marketing for movie theatrical releases and streaming video subscriptions. Using data from five separate studies, the report comes to a number of conclusions, including 1) Audio listeners areimg voracious consumers of movies in the theater and films on streaming services. They are first to see a movie in the theater on opening weekend and when films debut on streaming services; and 2) Versus linear TV viewers, audio listeners are far more likely to see movies in the theater and indicate a greater willingness to watch content. Looking at data about marketing moves and streaming video, the study finds that 1) Linear TV advertising spend for theatrical releases and video streaming brands is 30X audio. Despite this, TV viewers show low awareness of new films and low interest in upcoming films and streaming service subscriptions; and 2) Audio (AM/FM radio, streaming audio, and podcasts) should become a much greater allocation in the entertainment marketing media plan. Reallocating 20% of linear TV theatrical and streaming video media plans to AM/FM radio doubles campaign reach with no additional cost. See the full blog post here.

Industry News

Report: Mark Levin Among Those Named to Homeland Security Advisory Council

The New York Post is reporting that President Trump has appointed Cumulus Media | Westwood One nationally syndicated talk radio and FOX News personality Mark Levin to the “revamped” Homeland Security Advisory Council. The former members of the council were dismissed shortly after Trump wasimg sworn in. According to the report, Levin will join ex-NYPD detective and former “Don Imus” show contributor Bo Dietl, South Carolina Governor Henry McMaster, and Florida State Senator Joseph Gruters. President Trump posted to Truth Social: “Under Secretary of Homeland Security Kristi Noem’s leadership, HSAC will work hard on developing new Policies and Strategies that will help us secure our Border, deport Illegal Criminal Thugs, stop the flow of Fentanyl and other illegal drugs that are killing our Citizens, and MAKE AMERICA SAFE AGAIN.” See the Post story here.

Industry News

WWO Blog: The Sales Effect Power of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog reveals data from Advertiser Perceptions, commissioned to annually survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. In February,img Advertiser Perceptions surveyed 301 marketers and media agencies on the sales generated by each of the five sales drivers and as they have for the past six surveys, those surveyed had an average % of perception of creative’s contribution toward driving sales around 20%. But the reality according to one study is that creative’s contribution toward driving sales is actually about 49%. Quatical principle Marc Binkley says, “Creative is the closest thing we have to a silver bullet… it’s a way to supercharge budgets. Emotional, well-branded creative is a way to be more memorable. The goal isn’t just awareness, it’s being memorable in as many buying situations as possible.” See the complete blog post here.

Industry News

WWO: Listeners Don’t Tire of Ads

This week’s Cumulus Media | Westwood One Audio Active Group blog looks at research commissioned by RAB to investigate “wear-out”: the point where creative testing declines from its peak due to message frequency fatigue. They key findings include: 1) Consumers don’t get tired of ads, only marketers do: Theimg ABX AM/FM radio creative study for RAB proves legendary marketing professor Mark Ritson was right; 2) Wear-out of AM/FM radio ads is virtually non-existent: Only two of 25,000 ads showed a decline in some creative effectiveness metrics. Two major creative effectiveness measures, branding and messaging, showed no wear-out; 3) The two ads showing differences were at the top end of cumulative spending and time in market: Two years in market and $8M+ of spend is where creativeness effectiveness might start to wane; 4) Repeat testing of 10 of the 12 longest running AM/FM radio ads reveals no statistically significant erosion; and 5) The giants of marketing effectiveness and creative testing conclude wear-out is non-existent: Take it from Les Binet/Sarah Carter, ABX, Kantar, System1, and Analytic Partners. See the full blog post here.

Industry News

Vince Coglianese Broadcasts Trump Interview

Talk host Vince Coglianese – host “The VINCE Show” syndicated by Westwood One and the “VINCE” podcast broadcast an interview with President Donald Trump yesterday afternoon. Coglianese’s programimg is being distributed in the same daypart – 12:00 noon to 3:00 pm ET – as Dan Bongino’s show prior to the latter’s giving up his media role to take on the deputy director at the FBI. Trump addressed the issue of Greenland and Vice President J.D. Vance’s trip there this week, saying, “We have to have that land because it’s not possible to properly defend a large section of this Earth – not just the United States – without it.” The president also addressed the Signal group chat matter, telling Coglianese that it was possibly an innocent error made by a lower-level staffer for national security advisor Mike Waltz. He noted that it did not impact the success of the attack, but that they would determine how the error happened so it would not happen in the future.

Industry News

WWO: Study Says Podcast Reach Matches TV

This week, Cumulus Media | Westwood One’s Audio Active Group blog looks at data from the recently published Edison Research project The Infinite Dial. The focus is on podcasting’s rise in reach and the blog points to several takeaways for marketers: 1) Podcasting is now a mass reach media vehicle.img Podcasting is no longer a niche platform lacking scale. Podcasts deserve a larger role in media plans as opposed to “test and learn” experimental buys. 158 million Americans, 55% of persons 12+, are reached monthly. Among persons 18-34, 18-49, and 25-54, monthly reach is now 65% to 73%; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 weekly reach (52%) is as big as TV’s (52%); 3) Brands targeting women should give podcasts a starring role in media plans: Podcast female audiences have hit record highs in habituation and reach; 4) Among male demographics, monthly reach is now in the low 70% range; and 5) Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts. See the complete blog post here.

Industry News

WWO Presents Multiplatform Coverage of NCAA Tournament

Cumulus Media’s Westwood One, as the official network audio broadcast partner of the NCAA, isimg presenting coverage of the NCAA Division I Men’s Basketball Championship. The network will present all of the games through the National Championship on Monday, April 7. The trio of Kevin Kugler, Robbie Hummel, and P.J. Carlesimo will announce all the action for the Final Four and the National Championship.

Industry News

WWO: AM/FM Reach Dominates Ad-Supported Digital Audio

This week’s Cumulus Media | Westwood One Audio Active Group blog addresses the effectiveness of advertising on AM/FM radio versus ad-supported digital audio using data from Edison Research’s ongoing Share of Ear study. The gist of the post is that equating AM/FM radio reach with ad-supported digital audioimg is a mistake. Some of the findings include: 1) In a typical day, ad-supported digital audio reaches less than a third of America while AM/FM radio reaches two-thirds of America. Combined, ad-supported digital audio and AM/FM radio reach 74% of the U.S. daily; 2) Between ad-supported Spotify and AM/FM radio, most people only listen to AM/FM radio; 3) Between ad-supported Pandora and AM/FM radio, most people only listen to AM/FM radio; 4) The U.S. ad-supported audio clock: Podcasts and AM/FM radio represent nearly 90% of tuning minutes; 5) With a towering in-car share of 86%, AM/FM radio is the primary way to reach consumers on the path to purchase; The proportion of AM/FM radio in-car listening has surged, returning to pre-pandemic norms. See the full blog post here.

Industry News

Former Radio Exec Billy Freund Dies at 58

Billy Freund, former senior executive at Katz Media, Triton Media, Westwood One, and other entrepreneurial endeavors, passed away on Monday (3/3) at age 58 due to complications from Frontotemporal Degeneration and ALS. Freund leaves behind his wife Sue Freund, managing partner at Crossover Media Group. There will be a Mass the first week of April in Manhattan Beach, California, at American Martyrs Catholic Church followed later that day by a celebration of Billy’s life with family and friends. In lieu of flowers, the Freund family asks that contributions be made in Billy’s memory to The Association for Frontotemporal Degeneration.

Industry News

TALKERS News Notes

Westwood One is presenting a total of 19 NCAA Men’s and Women’s Basketball games from Conference Championship Week beginning on Saturday (3/8) with the Ohio Valley Conference Championship game, and continuing through Selection Sunday, March 16, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, revealing the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network announce the debut of “Hunting 4 Answers,” a daily true crime podcast dedicated to shedding light on the silent epidemic of missing and murdered Black women in America. New episodes will post every weekday beginning February 24. Hosted by Atlanta journalist Hunter Gilmore, “Hunting 4 Answers” will bring attention to the heart-wrenching and often ignored stories within the Black community that deserve to be told. The podcast will highlight both current and cold cases of missing and murdered Black women and girls across the country.

Virtual News Center adds affiliates WLVL and WEBR, serving Buffalo/Niagara Falls, New York. Anchoring the news for WLVL and WEBR are broadcasters Peter Kileen on weekdays and Sandi Conner on weekends.

Industry News

New Vince Coglianese Show Replaces WWO’s Dan Bongino Show

Cumulus Media announces that current WMAL-FM, Washington, DC afternoon drive host Vince Coglianese is taking over as host of the Westwood One nationally syndicated 12:00 noon to 3:00 pm program currently hosted by Dan Bongino, who will exit after his March 14 show to become deputy FBI director. The deal includes “The VINCE Show” airing in the early afternoon daypart and the one-hour “VINCE” podcast dropping daily. Silverloch Productions, founded by Dan and Paula Bongino, will produce the VINCE podcast to be distributed by the Cumulus Podcast Network. “The VINCE Show” will launch on Westwood Oneimg with more than 250 affiliate stations. Coglianese comments, “I am beyond thrilled to be stepping into this role with Westwood One and Silverloch and can’t thank my WMAL family in Washington enough for the eight incredible years we’ve already spent together. I also want to offer a special thank you to Dan Bongino for selflessly returning to service for his country. His decency and sacrifice are a true testament to his character. Now we take things to the next level. I’m deeply conscious of the history-making legacies of these broadcasts, which is why we will be delivering the ultimate three-hour live radio show and one-hour podcast for the millions of Americans who demand the truth.” Westwood One president Collin Jones adds, “Vince’s star has been on the rise, and we’re thrilled to welcome him to the unparalleled Westwood One platform to expand his reach even further. Vince’s unparalleled ability to combine realism with sharp political insight makes him the ideal host to captivate audiences across both live radio and podcasting. ‘The VINCE Show’ and ‘VINCE’ podcast will quickly become cornerstones of our industry-leading conservative talk lineup.”

Industry News

WWO: The Effects of Nielsen’s Three-Minute Qualifier

The Cumulus Media | Westwood One Audio Active Group blog post this week looks at the effects of the changes to Nielsen’s PPM ratings system that has provided significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. The post notes that Nielsen found 23% of PPM listening occasionsimg were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen is now crediting tuning occasions that are three minutes or greater. What are the results so far? First, drive times and weekends experience the greatest growth. Comparing January 2024 to January 2025 for persons 12+ and 25-54 reveals double-digit growth for all dayparts. Weekends and drives times have the greatest increases. Second, AM/FM radio’s listening profile now skews younger: Every major buying demographic has a higher composition of listening. Persons 65+ is the only demographic where AM/FM radio’s audience composition is reduced. Persons 25-54, AM/FM radio’s most popular buying demographic, experiences the largest increase in audience composition. Persons 18-49 have the next largest growth. And third, format shares remain stable. Versus October 2024, PPM January 2025 format shares are very consistent. An uptick in news/talk AQH composition is most likely more due to a heavier news cycle (major weather stories and a new president) than a PPM methodology enhancement. In local markets, there is more share variation. See the complete blog post here.

Industry News

Dan Bongino Chosen as Deputy FBI Director

President Donald Trump announces that Cumulus Media | Westwood One nationally syndicated talk host Dan Bongino will become the deputy director of the FBI. Prior to his career as a talk media personality, Bongino served as a police officer in New York City and as a Secret Service agent. The Wall Street Journal notes that Bongino becoming the deputy director is the first instance in 117 years that the post will be filledimg by a political appointee instead of a career agent. The role of the deputy director is to oversee the day-to-day operations of the bureau’s law enforcement. The Journal also reports that new FBI director Kash Patel had “offered Republican senators private assurances that he would name a special agent with bureau experience” in order to provide “operational expertise and experience.” The FBI Agents Association has made no public statement so far. Cumulus Media issued the following statement: “We extend our heartfelt congratulations to Dan Bongino on his decision to take on the role of deputy director of the FBI. Dan has entertained and informed tens of millions of listeners every day and we are grateful for our successful partnership. We look forward to welcoming Dan back in the future. We truly value our audience, advertisers, and affiliates and remain dedicated to bringing them the next exciting chapter for this programming soon. Dan’s last show will be Friday, March 14.”

Industry News

Outstanding Speakers Joining “GENERATIONS 2025” Agenda

The lineup of industry speakers set to speak at the forthcoming GENERATIONS 2025 conference being presented by TALKERS at the forthcoming Intercollegiate Broadcasting System (IBS) convention – IBSNYC 2025 – continues to grow.

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A stellar line-up of speakers have already signed up to speak at this groundbreaking industry event including (in alphabetical order): Vince Benedetto, CEO, Bold Gold Media Group; Chris Berry, VP News/Talk/Sports, iHeartMedia; Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism; Mike Gallagher, talk show host, Salem Radio Network; Dom Giordano, talk show host, WPHT, Philadelphia; Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago; Michael Harrison, Publisher, TALKERS; Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Media Law, Senior Partner; Harry Hurley, morning talk show host, WPG, Atlantic City; Jeff Katz, talk show host, WRVA, Richmond, VA; Chad Lopez, President, WABC, New York, Red Apple Media Group; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY; Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network; Rich Valdés, talk show host, Westwood One; with several more to be announced in the next few days. See agenda and accompanying stories below.

Sheraton Times Square New York Hotel
New York East Room
Saturday March 8, 2025
12:30 pm – 4:30 pm

AGENDA

12:30 – 1:00 pm Keynote Address “Welcome to the Brave New World”

Speakers:
Michael Harrison, Publisher, TALKERS
Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Media Law, Senior Partner

1:10 – 1:40 pm Fireside Chat “Setting the Stage”

Facilitator: Michael Harrison, Publisher, TALKERS
Special Guest: Chad Lopez, President, WABC, New York, Red Apple Media Group

1:50 – 2:20 pm Discussion: “Launching and Managing a Career in a Changing Media Industry”

Moderator: Dom Giordano, talk show host, WPHT, Philadelphia
Speaker: John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY
Speaker: TBA
Speaker: TBA

2:30 – 3:00 pm Discussion: “Old School/New School/Next School – Learning from Each Other”

Moderator:  Harry Hurley, morning talk show host, WPG, Atlantic City
Speaker:  Vince Benedetto, CEO, Bold Gold Media Group
Speaker: Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism
Speaker: Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network

3:10 – 3:40 pm Discussion: “Radio’s Place in a Diverse, Digital World”

Moderator: TBA
Speaker: Mike Gallagher, talk show host, Salem Radio Network
Speaker: Rich Valdés, talk show host, Westwood One
Speaker: TBA

3:50 – 4:20 pm Discussion: “Finding Truth in an Age of Misinformation”

Moderator: Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago
Speaker:  Chris Berry, VP News/Talk/Sports, iHeartMedia
Speaker: Jeff Katz, talk show host, WRVA, Richmond, VA
Speaker: TBA

4:20 – 4:30 pm Wrap Up:  Group Chat

Industry News

WWO: Data Reveals the Cost of Dull Ads

This week’s Cumulus Media | Westwood One AudioActive Group blog looks at the creative side of audio ads. The Institute for Practitioners in Advertising produced data that reveals brands must spend significantly more media money on dull ads compared to interesting, non-dull ads. Looking at key findings from “Another Dullimg Whitepaper: The Extraordinary Cost of Dull,” the analysis notes that 1) Neutrality, the absence of emotion, is the most common reaction to ads; 2) Business-to-business ads are even duller with greater neutral “feeling nothing” responses; and 3) Marketers have two jobs: Converting existing demand and creating future demand. Only about 5% of customers are in-market and “rational and dull copy using tightly target media” has its purpose here. But for the 95% of the customers not in-market and thinking about the category, “The objective is to create ads that produce positive feelings, especially happiness. If an ad makes people feel good, it’s more memorable and more effective at building positive associations with a brand.” See the complete blog post here.

Industry News

Westwood One to Broadcast NFL Championship Games on Sunday

Cumulus Media’s Westwood One is the official audio partner of the National Football League and will present live coverage of this Sunday’s conference championship games. Coverage of the first game between theimg Washington Commanders and the Philadelphia Eagles begins at 2:00 pm ET and features Ian Eagle handling play-by-play, Kurt Warner as color commentator and Ross Tucker as sideline reporter. Coverage of game two between the Buffalo Bills and Kansas City Chiefs begins at 6:30 pm ET with Kevin Harlan providing play-by-play, Devin McCourty as color analyst and Derek Rackley as sideline reporter.

Industry News

Industry Mourns Gary Krantz Who Died Tuesday at Age 65

Gary Krantz, founder of Krantz Media Partners, died on Tuesday (1/21) at the age of 65. He entered the radio business after graduating from Emerson College. He served with syndicator MJI Broadcasting from 1981 through 1996. He joined AMFM Radio in 1997 as EVP of programming and, after then-Clear Channel’simg acquisition of AMFM, took on an EVP role at Premiere Networks. He was the president of the fledgling liberal talk radio company Air America and joined Westwood One after Air America shut down in 2006. TALKERS publisher Michael Harrison states, “This is a devastating loss to the radio industry. I had the privilege of working with Gary all the way back to my music radio days when he was a young executive at the old MJI Broadcasting with major industry players like Julie Talbott and Josh Feigenbaum in the early days of our careers. He has subsequently worn a number of key management and entrepreneurial hats in the business – all reflecting his dedication to professionalism and quality.  He was very well liked and respected by broadcasters on both sides of the Atlantic. He will be missed.” A service will be held on January 26, 2025 at Riverside Memorial Chapel at 180 West 76th Street, New York, NY 10023. In lieu of flowers, the family requests donations be made to the American Foundation for Suicide Prevention in Gary Krantz’s memory.

Industry News

Westwood One’s “America at Night” Moves to Earlier Live Airtime

Cumulus Media’s Westwood One announces that the nationally syndicated “America at Night with Rich Valdés” moves to a new live time slot, now airing from 9:00 pm to 12:00 midnight ET from its previous 10:00im pm to 1:00 am slot. Additionally, the company says the show adds 25 new affiliate stations, including WMAL-AM/FM, Washington; KSEV-AM, Houston; and KKAT-AM, Salt Lake City. Valdés comments, “Thank you, Jesus! I’m super excited to be on all of these new stations in great cities, and welcome all of our new listeners to join our live late-night national town hall conversation and encourage them to call in on Open Phone across America.”

Industry News

Kevin DeLany Retires from Westwood One

Kevin DeLany, who served as vice president of news & talk programming at Westwood One, retired from the company on Friday (1/17). DeLany had not previously announced his intention to retire from theimg company as one Westwood One staffer called the exit a “surprise announcement” from him. DeLany is a Philadelphia native who, according to Broadcast Pioneers of Philadelphia, was one of two staffers who remained with WWDB-FM, Philadelphia when it made the format change from jazz to talk. The other staffer was Sid Mark, host of the long-running “Sounds of Sinatra” program. DeLany would retain his connection to the program and Sid Mark after it moved from WWDB to WPHT. His work in network radio began as a producer at the Mutual Broadcasting System and he eventually rose to VP of news & talk at Westwood One where he managed 30 network news correspondents, anchors, editors and producers at the Westwood One newsroom in Washington, DC.