Edison Research presented the results of its ongoing study The Infinite Dial 2026 in a webinar yesterday (3/12). Vice president of Edison Research at SSRS Megan Lazovick revealed the data that Edison says “provides critical insights into digital media behaviors, and, debuting this
year, generative AI adoption among American consumers.” Some of the key findings include that online audio consumption has hit an all-time high: 1) 81% of Americans age 12+ (233 million) listened to online audio in the last month, and 76% (219 million) listened in the last week; 2) Americans age 55+ are driving the most recent increases. Monthly online audio listening among this group jumped from 52% in 2024 to 70% in 2026, a gain of nearly 20 percentage points in just two years; 3) 80% of Americans age 12+ (230 million) have ever listened to or watched a podcast, an all-time high; and 4) 58% of Americans age 12+ (167 million) have consumed a podcast in the last month, also an all-time high. See more about the study here.
