Edison Research says that according to a new custom survey it is conducting, the radio industry now knows exactly what time Americans 13+ wake up on weekdays. According to the survey, just over 30% of
Americans 13+ are awake by 6:00 am during the weekday. The two most popular half hour increments Americans set their alarms for are between 6:00 am-6:30 am and 7:00 am-7:30 am. For radio station programmers wondering how important the 5:00 am hour is, just over 14% are awake by 5:00 am with another 17% rising sometime during the 5:00 am hour. Edison says other data indicates most Americans are waking up slightly later than they did before the COVID-19 pandemic shifted routines and schedules to spend more time in the home.
