Tag: programmers

Industry Views

Monday Memo: Plan Now for Your Bonus Day

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imTake a day off. You get one free this year.

Programmers: When was the last time you really listened?

— Not the way you usually hear it, at low volume in the office…but “out there,” where/when/how listeners hear radio. Schedule dedicated listening time, away from the station. I promise you will find it an ear-opening experience.

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— In 2024, you have no excuse NOT to take a day to listen…because it’s a Leap Year. You get an extra day, a February 29, courtesy of Pope Gregory XIII, in 1582 (as in “The Gregorian Calendar”). So, heaven help you if you miss this opportunity.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry Views

Monday Memo: How Talk Radio Imitates Lunch

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imHere’s actual news copy, from Joe Connolly’s business report one morning on WCBS, NY: “One third of all domestic flights are now late, by an average of one hour.”

Note: That wasn’t the headline, it was the entire story. As-much-as half of Connolly’s script is one-sentence stories. Espresso, not latte. Just the factoids, ma’am. The essence. What the listener would likely retain (and quote later) from the story if copy were longer.

Here’s some HC lore – and promo language – that’ll be familiar to programmers and talent I work with:

The first 5 minutes of the hour are for facts.

The next 55 are for feelings.

Your news people, and/or your network, fuss to make 00-05 a handy digest of the-very-latest-about the stories they reckon to be relevant to your target listener. Your on-air imaging should promise accordingly. Invite busy, in-car listeners to make an hourly appointment, “THROUGHOUT YOUR BUSY DAY.”

The people with whom that benefit statement will resonate are high-TSL users who don’t want to feel “OUT-OF-THE-LOOP, WHEN YOU’RE OUT-AND-ABOUT.” And they’re the listeners your local direct retail advertisers want to meet the most. Every time they stop the car, they spend money.

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What happens at lunch is what should happen on-air

Picture Jerry, Elaine, George, and Kramer at that coffee shop on “Seinfeld.”

Suppose Jerry heard Connolly’s report earlier that morning and mentioned that story. Because ratings are a memory test, this is a home run, even if Jerry doesn’t say “WCBS” when he repeats what Joe reported. Joe made a deposit in Jerry’s memory bank. If Jerry does say “WCBS,” it’s a grand slam.

Then, George chimes in: “AN HOUR LATE???  THAT’S NOTHING!  WAIT’LL YOU HEAR WHAT HAPPENED WHEN MY PARENTS TRIED TO FLY TO FLORIDA LAST WEEK!” Now Elaine and Kramer are engaged; and they too might have stories.

Jerry shared what he heard 00-05, information of interest, facts. George is that first caller you want the screener to put through. Elaine and Kramer are listeners who can relate, might contribute their feelings, and will at least remember.

Because ratings methodology can give you an entire Quarter Hour credit for as-little-as 5 minutes of actual listening, the-most-opportune topics are compelling stories listeners just heard on-hour, which you then offer callers your air to weigh-in-on.

Why? People believe your promos. They stopped-in for their on-hour update. Then, at 05, before an index finger can travel from the steering wheel to the “Kiss” or “Lite” or “Magic” button, engage them.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry Views

The Daily Dance of Affirmation

By TALKERS | by TALKERS

By Michael Harrison
Publisher
TALKERS

Talkers Magazine - Talk radioThe embarrassing situation and accompanying financial vulnerability being faced by our colleagues at FOX News is a high-profile example of the consequences of audience “targeting” that has become the common positioning strategy in today’s competitive media marketplace.  The process is simple: You give the specifically targeted audience what it wants, not necessarily what it needs, even if what it wants is of dubious quality or unhealthy and – in the case of political talk media – untrue. It is a problematic, unsavory practice that has been brewing in our industry for years and, in the case of FOX, the proverbial toxicity has just hit the fan.

However, those in both the talk and print media, who are sanctimoniously gloating over FOX’s self-imposed misfortune, had better take a real hard look at themselves in the mirror. The strategy of serving up red meat to highly defined core audiences is practiced almost religiously by both the left and the right (not to mention purveyors of sports talk, specialty subjects and even music) – and the tolerance for talent deviation from this course by management has dwindled to almost zero. Today’s overworked and fear-driven managers have no stomach for audience complaints or ratings dips resulting from hosts saying things that do not resonate with the almighty “core.”

Smart programmers over the decades (and I’ve known some) understand that doggedly super-serving the low-hanging fruit of the core eventually yields diminishing returns. You wind up with a happier-but-shrinking audience of increasingly off-kilter zealots who eventually viciously turn on you when you stop feeding them the red meat they crave in what I call the daily dance of affirmation. It is that philosophical gray area between flat out lying or simply being wrong. What it comes down to is this inconvenient truth: programming for ratings, sponsorship support and audience approval isn’t simple.

Heaven help the progressive host who finds fault with Saint Biden or the conservative host who goes against the insidiously pervasive Trump factor. Or the sports talk show host who complains about the downside of betting. Or the music jock who actually engages in music criticism. This is the industry’s elephant in the room.

It’s time to acknowledge the beast.

Michael Harrison is the publisher of TALKERS.  He can be reached by email at michael@talkers.com.

Front Page News Industry News

Wednesday, June 1, 2022

By Editor | by Editor

Chris Camp Retires from WSB, Atlanta News Director Role. The Atlanta Journal-Constitution’s Rodney Ho reports that after 28 years leading the news department at Cox Media Group’s WSB-AM/WSBB-FM, Atlanta, Chris Camp is retiring from that station and his role as news director. The story indicates that assistant news director Amanda Moyer will step up to the news director role and Jennifer Perry will rise to assistant news director. The 63-year-old Camp says that around Christmas of last year he made the decision to retire and return to New England where he’s from and where most of his family still lives. Camp tells the AJC, “It’s time for somebody else to shepherd this ship and take it to the new heights.”

 

Mike Missanelli and ‘97.5 The Fanatic’ Part Company. Philadelphia sports talk host Mike Missanelli announced to his listeners on Tuesday that it would be his last day leading the afternoon drive program on Beasley Media Group’s WPEN-FM “97.5 The Fanatic.” According to a report by NBC 10 Philadelphia, Missanelli told his audience that his contract is expiring in a couple of weeks and “he and the company have decided to go in different directions.” He added that Beasley has a new program under contract to fill the daypart. Missanelli, who previously served with crosstown sports talker WIP, had been hosting at WPEN for 12 years.

 

Remembering William O’Shaughnessy. TALKERS magazine managing editor Mike Kinosian presents this look at the life and career of radio executive William O’Shaughnessy, who passed away on Saturday (5/28) at 84 after a battle with cancer. Kinosian writes, “Those privileged to spend time with the perfectly coiffed president & editorial director of Whitney Radio’s WVOX-AM & WVIP-FM were guaranteed to be regaled with classic radio nuggets spun in extraordinary style and vibrant flair. Queries on any subject produced at least a handful of animated recollections, all eloquently crafted by the classy O’Shaughnessy, who frequently and delightfully referred to himself in the third-person.” Read his piece here.

 

TALKERS News Notes. Chicago media writer Robert Feder reports that Salem Media Group’s news/talk WIND, Chicago “AM 560 The Answer” is hosting what is expected to be the final GOP debate before the June 28 Illinois primary. The debate is taking place on June 23 at McAninch Arts Center at the College of DuPage in Glen Ellyn. News director Mike Scott will serve as moderator and WIND morning co-host Amy Jacobson and Illinois Radio Network’s Greg Bishop will serve as panelists. WIND program director Marcus Brown states, “As Chicago’s leading conservative media outlet, we look forward to providing a forum for the Republican candidates for governor to address our audience and make their closing arguments. We know that our listeners will be the ones that decide the outcome of this election, and we expect a spirited and informative exchange of ideas at our debate just a few short days before the election.”…..In celebration of Pride Month, Audacy all-news outlets WINS and WCBS-AM in New York are launching “It’s OK to Say Gay,” a new LGBTQIA+ podcast focused on various topics affecting the LGBTQIA+ community. The podcast is being hosting by managing producer of podcasts Femi Redwood, who says, “As some LGBTQ people feel like they’re being forced back into the closet due to legislation like the ‘Don’t Say Gay’ bills, queer and trans voices are more important than ever before. With humor and honesty, the new ‘It’s OK To Say Gay’ podcast brings together diverse voices across the LGBTQIA+ spectrum that rarely get to be heard.”…..iHeartRadio announces a deal with Victoria’s Secret and Amanda de Cadenet to bring “VS Voices” to the iHeartPodcast Network. The podcast “builds on the Victoria’s Secret vision of being a leading advocate for women by highlighting stories of trailblazers who have paved the way for other women to succeed today and beyond.” De Cadanet says, “Storytelling with a purpose is what I have focused on for most of my career. I am looking forward to continuing that mission in partnership with iHeart, and to amplify the powerful life experiences that my guests share with me. With each of the podcasts we will be able to tell a wide variety of stories, from the profound and insightful, to those that are simply entertaining. I’m excited to be launching this audio trifecta!”…..Virtual News Center announces that a group of stations owned by Southern Broadcasting LLC joins its roster of affiliate stations. WTKI, Huntsville; WSLV, Ardmore, Tennessee; WIEZ, Decatur, Alabama; WYDL, Middleton, Tennessee; and WWGM, Selmer, Tennessee are now using the Virtual News Center services.

 

Uvalde Shooting Investigation/Gun Control, Inflation/Recession Fears, Russia-Ukraine War, COVID-19, Durham Investigation, SCOTUS Leak Investigation, and China’s Taiwan Ambitions Among Top News/Talk Stories Yesterday (5/31). The investigation into the timeline of the Uvalde, Texas shooting that left 19 students and two teachers dead and the topic of gun legislation; the still soaring price of gasoline & food and the concerns about a recession; Russia’s ongoing invasion of Ukraine and the global economic repercussions; the rate of COVID-19 cases in the U.S. and the impact of restrictions and mandates; special counsel John Durham’s probe into the Trump-Russia investigation and the acquittal of former Hillary Clinton lawyer Michael Sussman; the intensifying investigation into the leak of the Supreme Court’s potential overturning of Roe v Wade; and China’s military interest in Taiwan were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.