Audacy announces that it is introducing dynamic AI and machine learning that “infuses contextual advertising solutions into its Ad Tech stack to help brands more precisely target podcast consumers.” The company says, “The solution unlocks Audacy’s ability to accurately transcribe podcast episodes and categorize millions of hours of content with contextual, targetable tags, including ‘business and finance,’
‘entertainment,’ ‘sports,’ ‘travel’ etc., in accordance with Interactive Advertising Bureau (IAB) standards. With this capability, Audacy will dynamically insert ads into podcasts more precisely than ever.” Audacy chief revenue officer Brian Benedik adds, “The promise of Audacy’s cross-platform audio campaigns to deliver unprecedented reach coupled with powerful precision targeting becomes even more pronounced with the integration of contextual podcast advertising into our Ad Tech stack. Our clients are realizing better returns on their advertising investments and better outcomes for their business when they leverage our holistic audio strategies, which is why Audacy boasts one of the highest renewal rates in audio and digital media.”
