Audacy Introduces AI to Assist in Dynamic Ad Insertion
Audacy announces that it is introducing dynamic AI and machine learning that “infuses contextual advertising solutions into its Ad Tech stack to help brands more precisely target podcast consumers.” The company says, “The solution unlocks Audacy’s ability to accurately transcribe podcast episodes and categorize millions of hours of content with contextual, targetable tags, including ‘business and finance,’
‘entertainment,’ ‘sports,’ ‘travel’ etc., in accordance with Interactive Advertising Bureau (IAB) standards. With this capability, Audacy will dynamically insert ads into podcasts more precisely than ever.” Audacy chief revenue officer Brian Benedik adds, “The promise of Audacy’s cross-platform audio campaigns to deliver unprecedented reach coupled with powerful precision targeting becomes even more pronounced with the integration of contextual podcast advertising into our Ad Tech stack. Our clients are realizing better returns on their advertising investments and better outcomes for their business when they leverage our holistic audio strategies, which is why Audacy boasts one of the highest renewal rates in audio and digital media.”
company’s New Orleans market to take over for Williamson as SVP and market manager for the Chicago market. Williamson reports to Brian Benedik, chief 
revenue officer, and Cassidy reports to Brian Purdy, regional president. Benedik says, “We are thrilled to move Rachel into this new, important assignment. Her leadership experience and expertise with linear and digital audio and video will be a tremendous asset to growing our local business across Audacy.” Purdy comments, “With an impressive multiyear track record of success overseeing our New Orleans cluster, Kevin knows how to grow brands and deliver performance. We are confident that Chicago will continue to thrive under Kevin’s guidance.”
streaming, podcasting, and wagertainment properties. Under Davis’ leadership, the team will be responsible for sales and execution, managing the entire client lifecycle.” Audacy chief revenue officer Brian Benedik comments, “No medium delivers more value for sports than audio. People are spending more time than ever with broadcast radio, streaming and podcasts, and the demand for compelling sports content across these channels is growing exponentially. Through our best-in-
class sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.” Audacy says, “From 1990 to 2005, Davis was key in building WFAN into America’s #1 sports radio station, overseeing local and national sales, programming and marketing, helping shape it into the highest-grossing station in the country.” Davis rejoined Audacy in 2018 to lead the reboot of Traffic Weather Information Network’s on-air content and ad operations teams. 
advertisers as to how their campaigns are performing over a cross section of Audacy’s portfolio of radio brands. With these insights, advertisers will be better able to evaluate campaign performance on Audacy stations in comparison to other mediums. Research has shown that advertisers who receive attribution reporting spend more year-over-year and cancel their ad campaigns less often on average than those who don’t measure performance.” Audacy chief revenue officer Brian Benedik states, “As we aim to best serve our clients, Veritone Attribute will further enable us to optimize advertisers’ campaigns and maximize their ad dollars. There has never been a better time to leverage the power of audio to tap consumers, and this technology will complement our existing capabilities.”