WWO: Guidelines for Using AI to Build Your Media Plans
Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group addresses the use of AI by local advertisers to inform their media plans. Cumulus president of operations Bob Walker says that use of AI is fine but there are “some watchouts and best practices to consider.” He
offers these tips: 1) Be exact: The more specific the language used, the more accurate the response; State a desired outcome like “grow awareness”, “increase sales”, or “expand my customer base”; 2) Use reputable sources within search queries to get accurate information; 3) Take careful note of sourcing and dates: Don’t take data at face value without checking it; 4) Understand that AI platforms are different: Results will vary depending on the platform; and 5) Expect responses will change: Lots of factors impact the AI answers so read them carefully. See the full blog post here.
previously disclosed Plan of Reorganization. Cumulus Media president and CEO Mary G. Berner says, “When we initiated this prepackaged restructuring in March, we did so with a clear objective: to right-size our balance sheet to support long-term success. The court’s prompt approval of our plan keeps us firmly on track to eliminate approximately $600 million in debt and positions us to emerge with a significantly stronger financial foundation. We look forward to completing the restructuring and emerging as a well-capitalized company, better equipped to compete in the evolving audio landscape.”
sports insight, humor, and a natural storyteller’s instinct that resonates far beyond the studio. Station programming operations manager Paul Mason comments, “Ron is a game‑changer. He brings energy, curiosity, and joy to everything he touches. Watching his growth – not just as a broadcaster, but as a leader and connector – has been incredible. His ceiling truly doesn’t exist, and we’re excited to see what this next chapter brings.” In addition to his work with “104.5 The Zone,” Slay serves as a college basketball analyst for ESPN and the SEC Network.
Ryan will continue calling live 49ers games, as well as pre-and post-game shows. Cumulus regional VP Larry Blumhagen comments, “We at KNBR are tremendously excited to continue this valued partnership with the Niners. We have a wonderful relationship with the organization and its people, and they are truly a partner to us in connecting their fans with all the gameday action they love and demand. We look forward to continuing to provide 49ers fans with outstanding game day coverage on all KNBR platforms from AM/FM to streaming.”
way for the reorganization to move to the next step – approval from the Federal Communications Commission. When fully consummated, the plan will have eliminated $592 million of debt for Cumulus and puts control of the company into the hands of secured creditors. A new board of directors will be elected and although current executive management may remain in their positions, it is entirely up to the new board of directors to determine the company’s officers.
understate the immense sales effect power of creative. Some 122 marketers placed creative as the third most important contributor toward driving sales behind targeting and brand. But the reality based on analysis of 450 ad campaigns indicates creative is far and away the most important driver of sales. Both marketers and agencies place the greatest importance on targeting. Experts caution that too narrow targeting is ineffective. 
of 2025, net revenue was $741.6 million, a decrease of 10.3% from 2024. For the full year 2025, the company posted a loss of $200.7 million. Cumulus reports by segments and for all of 2025, broadcast revenue was $116.2 million, a decline of 22.2% from 2024. Even digital revenue fell in 2025 to $151.3 million, down 1.9%. Cumulus Media president and CEO Mary G. Berner says, “The Company’s recently announced financial restructuring marks an important step toward meaningfully reducing the debt burden that has constrained the business. Looking ahead, we remain focused on building on the core strengths of the Company to maximize value.”
deceased, known or unknown, in New Mexico who has made a meaningful impact on their community, through service, leadership, sacrifice, or simply showing up when it matters most. On May 4th, News Radio KKOB will begin announcing honorees, with four individuals recognized each weekday, leading up to a culminating event later this summer. KKOB program director Aaron “Buck” Burnett says, “250 Flags is about recognizing the people who don’t always get the spotlight. New Mexico is full of everyday heroes, and this gives us a chance to tell their stories and honor them in a meaningful way.”
San Francisco. Cumulus chief content officer Brian Philips says, “Among our strong field of Cumulus programmers, Luis leapt from the pack as the person possessing the energy and imagination to lead WMAL. Luis visualizes the multi-dimensional future of this big brand. The immense benefit of keeping Luis ‘in house’ is that he will continue to offer expert counsel to our revitalized operations in San Francisco and Los Angeles, as needed.” Segura says, “I’m incredibly excited to work with the legendary staff of Cumulus’ flagship news/talk. WMAL is packed with national names like Larry O’Connor and Chris Plante, and I can’t wait to join the team.”
manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition.
Now, in recent court filings, Warshaw claims that by mid-2023 he had identified HG Vora as the key holder of Audacy’s distressed debt and, through industry contacts, came to believe that HG Vora was already aligned with Cumulus Media to merge the two companies. But the filings stop short of proving that such a deal ever existed in a formal sense.
Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”
Specifically, since the company must get permission from the court to retain PricewaterhouseCoopers LLP as the independent registered public accounting firm for the company and its subsidiaries to complete the 10-K, it must wait to clear the objection hurdle expected to be complete by April 8. Cumulus notes that the ultimate timing of its filing of its Annual Report is dependent upon entry of the order.
to continue to operate its business as it makes its way through the Chapter 11 process that could be finalized in May if the pre-packaged bankruptcy plan continues to go smoothly. Attorneys for Cumulus reported to the court that the company now has the backing of 83% of its lenders for the reorganization plan that would put control of the company in the hands of the secured creditors. Once complete, the reorganization will have eliminated some $592 million of the company’s debt. 
include sports talk WXNT-AM. Cumulus Media president of operations Dave Milner comments, “We are thrilled to promote Darlene to Regional Vice President for Central Indiana, where she will oversee Indianapolis, Kokomo, and Muncie. Since joining Cumulus Media, Darlene has proven to be a strong leader who builds positive, high-performing cultures. Her ability to inspire teams and drive consistent, impactful results makes her exceptionally well-suited to lead this expanded region.”
reduction and asset-optimization initiatives, it went into refinancing mode in May of 2024, pushing loans that matured in 2026 into 2029. The filing states, “Despite these measures, ongoing industry revenue declines and macroeconomic headwinds continued to constrain liquidity and free cash flow. As a result of these various pressures, in the last quarter of 2025, the Company, with the assistance of its advisors, began to explore various strategic alternatives and potential liquidity-enhancing transactions. After considering the available options, the Debtors and their advisors determined that the best path forward was to implement a comprehensive recapitalization transaction either out-of-court or through the filing of prepackaged chapter 11 cases.” The key provisions of the Plan are: “2029 Secured Claims will be canceled in exchange for 95% of the equity in the reorganized Company” and “Other Funded Debt Claims will be canceled in exchange for 5% of the equity in the reorganized Company.” Additionally, the current Board of Directors will be discharged and it will be up to the new Board whether it keeps any or all of the current organization’s corporate officers. 
macroeconomic and industry-wide pressures we have faced have remained unrelenting. Against that backdrop, it became clear that Cumulus’s remaining debt burden limited our ability to fully realize the company’s potential, and this agreement represents a major step forward. The prepackaged process is intended to address the company’s debt efficiently with no disruption to our operations, our people, and our strategies. On emergence, a stronger financial foundation will better position Cumulus to continue investing in premium content, enriched audience experiences, advertiser performance enhancements, and the ongoing growth of our digital marketing offerings.” Cumulus has filed a proposed Plan of Reorganization that incorporates the terms of the RSA and is subject to approval by the Court. The requisite majority of debtholders committed to vote in favor of the Plan, which calls for the cancellation of 100% of the company’s existing funded indebtedness in exchange for 100% of the company’s reorganized equity and $50 million of new convertible notes, as well as the amendment and restatement of the company’s asset-based revolving credit facility to provide continued liquidity. Cumulus expects that the Court will hold a hearing to consider the approval of the Plan within 60 days of the filing date and that the company will emerge from bankruptcy following receipt of required regulatory approvals from the Federal Communications Commission.
times per week – Monday through Wednesday – and will be available on both YouTube and Rumble in digital video format with future expansion on other platforms. The company adds, “For the first time, Levin will offer audiences access to original digital video content via an ad-supported model, instead of a subscriber paywall. ‘Liberty’s Voice with Mark Levin’ will present exclusive, in-depth commentary from one of America’s most influential constitutional scholars and political thinkers. Sharing his intellectual rigor, brilliant wit, and signature passion, Levin will draw on history, economics, law, and philosophy as he goes beyond the headlines to examine the ideas and principles that shaped the United States – and the forces challenging them today. Each episode will deliver substantive analysis of current events, grounded in the founding ideals of liberty, limited government, and individual sovereignty, while exposing the dangers of centralized power and historical amnesia.” 
Frisk is also serving the company as regional manager for Alaska and Salt Lake City. She was most recently with Cumulus Media as VP and market manager for the Oxnard-Ventura, California market. Connoisseur Western Region SVP Tina Murley says, “Sommer’s leadership, passion for local media, and her ability to connect with communities make her an ideal addition to the Connoisseur family. As we deepen presence in Palm Springs, Alaska, and Salt Lake City, Sommer’s strategic vision, commitment to local communities, and operational expertise will be invaluable.”
politics! If you live and breathe politics, this is not the job for you. This is an 8-hour-a-day, full-time job doing prep, research, and living life that translates and relates to a 35-64-year-old. Must have an extremely strong work ethic, be sales department and client friendly, a team player and coachable, embrace all social media platforms daily, be a great interviewer, and have a proven track record of radio ratings success. The right fit for this job is extremely reliable, flexible and passionate about radio and digital audio mediums. 
WPHT, Philadelphia on “Sterling Every Damn Night” for Walter Sterling. Sterling says, “When I read in TALKERS that Casey was on the loose, I immediately grabbed him to guest star on my 10:00 pm to 1:00 am show. He has a stunning history of winning ratings in the Northeast on ‘New Jersey 101.5.’ We approach radio content from a similar perspective; it’s not that important. Our goal is to give the listener a reason to eat the wrong snack.”
appeal of the District Court’s ruling on Cumulus’ request to seal the record and protect witnesses’ identities. That request was granted by the District Court. Cumulus Media is suing Nielsen alleging that the company is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data.
audience engagement – a considerable value add for Cumulus Media and its stakeholders and an important next step in the development of advanced capabilities for the audio sector.” Cumulus adds that Eon Media is an award-winning technology company for media that harnesses state-of-the-art artificial intelligence that is fully built in-house to extract metadata from media assets, including segments, stories, categories, audio transcription, music recognition, people mentioned, demographics, and much more. Cumulus Media president and CEO Mary G. Berner says, “We are excited to join forces with Eon Media to create innovative solutions that will provide Cumulus Media with access to new market opportunities and untapped monetization paths. Importantly, this partnership will significantly enhance our ability to drive greater discoverability. By expanding touchpoints and engagement opportunities, we ensure our listeners and audiences can connect with our content more easily and more often than ever.”
almost 4 years, and raising the ratings over 300% in some areas, I was informed that I was leaving my job to ‘pursue other opportunities.’ I didn’t even know I was looking at other opportunities. I wanted to ask them what they were, but they got off the phone before I could. (Yes. They did it over the phone.) So, if anybody knows what these ‘other opportunities’ are, could you let me know?” Cumulus is seeking Bartholomew’s replacement for the 9:00am to 11:00 am show. See the job opportunity below.
commercially unreasonable rate for its Nationwide Report may cause it to have to do away with the Nationwide Report altogether. This testimony accompanied Nielsen’s request for a stay pending appeal as it appeals to the Second Circuit. This is the latest in action in Cumulus’ suit alleging that 
Nielsen is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. Judge Vargas denied the stay pending appeal but did grant an administrative stay will be in effect only until January 16, 2026, to allow Nielsen time to file a motion for a stay in the Second Circuit Court of Appeals. Tunkel’s testimony states that the order would cause Nielsen “significant irreparable harm if required to comply with the Court’s ruling during the pendency of Nielsen’s appeal… As a result, Nielsen would not be able to apply that policy in any of the at least ten negotiations with clients that Nielsen expects to have in 2026. If Nielsen is unable to apply the Network Policy, then it will be hindered in its ability to ensure that it can recover the costs of collecting the local radio-ratings data that make up the Nationwide report and spread those costs appropriately across the customers that use the products generated from those joint costs. If Nielsen cannot recover these costs, then it may have to retire the Nationwide report, similar to when Nielsen retired its other national data product, RADAR. If it does not retire the Nationwide report, it may have to pass a higher share of the costs of collecting local data on to other customers, including local radio stations, hurting Nielsen’s negotiating position with respect to those customers, as well as those customers themselves.”
Media | Westwood One says, “The relaunch marks Bongino’s most extensive digital commitment to date, designed to meet increasing audience demand for long-form and in-depth content. The two-hour format strengthens the show’s position as a major voice in independent media, offering a highly engaging, daily destination for listeners seeking headline analysis, guest interviews, cultural commentary, and special ‘Bongino Army’ segments.” Bongino comments, “I’m excited to get back behind the mic and reconnect directly with the audience. This show has always been about cutting through the noise and talking honestly about what matters. We’re coming back bigger, bolder, and always unfiltered — exactly how people want it.” Westwood One and Cumulus Podcast Network president Collin Jones adds, “Dan Bongino is back! Few voices in talk media command the loyalty and firepower that Dan brings. His audience? Formidable. His influence? Undeniable. This promises to be an incredible journey as Dan drives the national conversation daily on the most important issues at hand, with authority that has been hard-fought and well-earned. Westwood One is beyond proud to help power the next chapter of ‘The Dan Bongino Show.’”
that the company is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data. Vargas’ injunction orders Nielsen to cease conditioning national ratings access on local subscriptions during ongoing contract negotiations. It also bars Nielsen from charging a commercially unreasonable rate for its nationwide ratings when sold as a standalone product while the case proceeds.
operations Mark Sullivan comments, “Andrea and I have worked alongside each other for decades and shared in many successes together. She has a long track record of driving results for our Lexington stations, rooted in her passion for the business and service to the community, our advertisers, listeners, and employees. This is a well-deserved opportunity for her, and I’m looking forward to her success in this new role as VP/market manager.” Ayers says, “I’m truly honored to accept the role of VP/market manager for Cumulus Lexington. I’m excited to bring my experience and passion to the table and work alongside such a talented group to drive growth, strengthen relationships, and deliver exceptional results.”
president of news/talk for Cumulus Media for nine years. Cumulus Media chief content officer Brian Philips states, “Bill is an esteemed leader, teacher and journalist. He possesses intellect, a gift for talent development and strict high standards. It has been our good fortune to work in the trenches with Bill during the overheated recent news cycle. Bill will always be our trusted advisor. We wish Bill great things in retirement and thank him for his uncountable accomplishments with Cumulus Media and our high-performing news/talk stations – particularly for his work programming our news/talk flagship, WMAL. His legacy is forever secure.” Hess comments, “I am grateful for these 48 years in the business I love, programming both music and spoken-word stations, and working with the most exciting and entertaining teams in radio. Concluding with the past 15 years at WMAL and Cumulus Media has been a true highlight.”
rate increases. Cumulus argued, “Nielsen, a monopolist engaging in anticompetitive behavior, holds all of the power during contract negotiations, resulting in an unequal bargaining dynamic that is ripe for retaliation. For example, Nielsen can and has raised its rates significantly during negotiations. 
If identifying information is revealed to Nielsen’s businesspeople, Nielsen can retaliate with additional rate increases, resulting in manifest injustice to these third parties actively involved or who will be involved in negotiations with Nielsen.” After denying Cumulus’ request on December 4, Cumulus filed a supplemental brief and on December 15 Judge Jeannette Vargas agreed with Cumulus, writing, “Cumulus has established that sufficient countervailing factors – in particular, the privacy interests of these non-party declarants, the lack of bearing these narrowly tailored redactions have on the merits of this action, and the non-party declarants’ susceptibility to economic retaliation – outweigh the strong presumption in favor of public access to judicial documents.” 
transitioned by Audacy and Cumulus Media from Infinity Sports Network to Westwood One Sports at the end of December. That move was announced in October with the companies saying that beginning December 29, Westwood One will assume programming and distribution for the majority of the lineup of syndicated sports programming and Audacy will continue to produce BetMGM Network programs. Gelb says, “It’s sad to see CBS Sports Radio/Infinity Sports Network closing its doors as we once knew it, but grateful for the memories and excited to see what the next chapter in my sports talk journey brings.”
manager for the cluster that includes news/talk KMAJ-AM “The Big Talker,” sports talk KTOP-AM and four music brands. Lee announced her exit via social media saying, “After 11 years and 11 months, my position with Cumulus was eliminated. Reaching almost 12 years with a single employer is a remarkable feat in media. If you’ve listened, commented on social, came to an event, played a contest, or even waved at me while I was driving that huge van, thank you for engaging. The state of radio today can be hard to love. What’s next for me? TBD.”