Cumulus Media announces that it is the first commercial licensee to sign up for Xperi’s AutoStage Broadcaster Portal Premium, the radio audience intelligence platform that Xperi says “delivers near–census-level insights into in-car radio consumption, where the majority of radio listening occurs, providing unprecedented visibility into actual, nearly-real-time listener behavior.” Cumulus says that
for advertisers, “the platform supports more informed media planning through observed audience behavior, large next-day samples, and market-level consumption trends, enabling more precise audience- and market-level planning and better alignment between campaigns and listening trends.” Cumulus Media president of operations Bob Walker says, “We’re proud to be the first broadcaster to deploy AutoStage Broadcaster Portal Premium as part of our broader effort to bring new sources of audience insight to radio. The platform gives us access to a level of audience intelligence that hasn’t previously been available, creating new opportunities for content creators, sales teams, and advertisers alike. The AutoStage heat maps are a particularly compelling example, visually illustrating where listening is concentrated, on an aggregated basis, relative to advertiser locations. By giving advertisers a richer understanding of audience distribution and listening trends, the platform helps them plan more effective campaigns, optimize audience-level planning, and maximize the impact of their radio investments.”
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