Industry News

Round Three of Holiday 2022 PPMs Released

Norm Pattiz - Talkers MagazineThe third of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM loses 1.4 shares to finish the survey with a 6.0 share (weekly, 6+ AQH share) and falls to the #5 rank, while iHeartMedia’s news/talk KEX declines nine-tenths for a 2.2 share finish that puts it in the #16 spot. Urban One’s news/talk WBT-AM/FM, Charlotte is steady with a 3.7 share but rises to the #10 rank in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM sheds seven-tenths, finishing the survey with a 4.6 share but rises to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 2.3 shares for a 4.4 share finish that drops it to the #6 rank. Audacy’s news/talk KDWN-AM, Las Vegas adds 1.3 shares for a 2.3 share finish that pushes from the #26 rank to #16. And in Orlando, iHeartMedia’s hot talk WTKS-FM is down a full share for a 5.1 share finish and the #7 rank, while Cox Media Group’s news/talk WDBO-AM adds three-tenths to finish with a 4.6 share that boosts it to the #8 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Three

Holiday 2022 PPM Data – Information for the Holiday 2022 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.4 – 6.0, -1.4, third to fifth

iHeartMedia-owned KEX “News Radio 1190” 3.1 – 2.2, -.9, #12 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 6.7, -.5, fourth to third and KOPB’s internet stream flat at 1.4 #21 to #20

Number One 6+: iHeartMedia adult contemporary KKCW, second month in a row, 10.0 – 16.7, +6.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKCW (+6.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KXL (-1.4)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) steady at 3.7, #13 to #10

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.5 – 2.8, +.3, #15 to #13

Public Radio News/Talk: University Radio Foundation’s WFAE 4.1 – 3.5, -.6, continues at #12

South Carolina Educational Television Commission-owned WNSC flat at .3, remains at #19

Number One 6+: Beasley Media Group adult contemporary WKQC, second month in succession, 8.3 – 11.0, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase (Tie): adult contemporary WKQC and adult hits WLKO (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: alternative WEND (-1.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.2 – 2.6, -.6, #11 to #13

Alpha Media-owned KTSA “Stay Connected” 2.9 – 2.5, -.4, locked at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.7, -.3, #17 to #19

Number One 6+: iHeartMedia adult contemporary KQXT, second straight month, 14.0 – 15.2, +1.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KQXT (+1.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country KCYY (-.8)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 10.1 – 8.8, -1.3, first to second and cluster-mate KSTE-AM “Talk 650” 3.0 – 3.2, +.2, #11 to #8

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) unchanged at 1.5, #18 to #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.4 – 2.9, -.5, #9 to #12

Number One 6+: Bonneville adult contemporary KYMX, first month, 9.1 – 13.9, +4.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYMX (+4.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock KSEG (-1.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.2 – 2.8, -.4, carries on at #13 and KDKA-AM’s internet stream .4 – .7, +.3, #19

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.9 – 5.4, -.5, repeats in fifth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.3 – 3.1, -.2, stays at #11

Number One 6+: iHeartMedia classic hits-oldies WWSW, first month, 8.3 – 13.3, +5.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WWSW (+5.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WDVE (-1.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.3 – 4.6, -.7, sixth to fifth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.7 – 4.4, -2.3, third to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.6 – 2.1, -.5, #14 to #17

Number One 6+: Bonneville adult contemporary KSFI, second month in a row, 12.1 – 20.0, +7.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSFI (+7.9)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease:  news/talk KNRS-AM & KNRS-FM (-2.3)**

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 1.0 – 2.3, +1.3, #26 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, third straight month, 10.6 – 14.1, +3.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSNE (+3.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KISF (-1.6)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.1, -1.0, fourth to seventh

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.3 – 4.6, +.3, ninth to eighth

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) 1.0 – .9, -.1, #19 to #20

Public Radio News/Talk: Community Connections-owned WMFE 2.2 – 1.6, -.6, #15 to #17

Number One 6+: iHeartMedia adult contemporary WMGF, third consecutive month, 11.4 – 13.1, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMGF (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: CHR WXXL (-1.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.0 – 10.7, +.7, #1 and cluster-mate WKRC “55 KRC The Talk Station” 3.6 – 2.8, -.8, #9 to #13

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.7 – 2.6, +.9, #19 to #14

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.3 – 5.0, -.3, repeats in sixth-place

Number One 6+: news/talk WLW, 11th consecutive month, 10.0 – 10.7, +.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRRM (+2.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WGRR (-1.9)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.4 – 4.6, +.2, #11 to #8

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.3 – 6.0, -.3, repeats in sixth-place and WKRK’s internet stream 1.3 – 1.2, -.1, flat at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.0 – 4.2, -.8, #9 to #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, second month in a row, 9.6 – 14.1, +4.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WMJI (+4.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): rock WMMS; country WGAR; and public radio news/talk WKSU (-.8)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.5 – 3.2, -.3, #13 to #11 and cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.4, +.2, steady at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.7 – 2.5, -.2, #14 to #15

Public Radio News/Talk: University of Missouri-owned KCUR 4.0 – 4.4, +.4, seventh to sixth

Number One 6+: Steel City Media adult contemporary KCKC, first month, 5.7 – 8.6, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KCKC (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KZPT (-1.1)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.8 – 5.3, -1.5, fourth to eighth  

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.2 – 8.0, -1.2, repeats in the runner-up slot

Public Radio News/Talk: Ohio State University’s WOSU 6.1 – 5.9, -.2, sixth to seventh

Number One 6+: iHeartMedia country WCOL, second straight month, 10.1 – 9.2, -.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WSNY (+2.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WTVN (-1.5)

Up next: “Holiday” 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry Views

How Hot Is Podcasting?

By Holland Cooke
Consultant

How hot is podcasting? The topic dominated a CES session billed in broader terms: “The Disruption: Media, Platforms & Advertising.” Panelists – executives from social media, major content brands, and radio mega-groups – also discussed “linear” (live) programming and streaming video. But all kept coming back to podcasting, which iHeartMedia CMO Gayle Troberman characterized as “exploding, driving massive growth in audio.”

Not unexpected, since her company is a major player. But, from the other side of the equation, World Wrestling Entertainment SVP Craig Stimmel acknowledges that, post-pandemic, “habits have changed as to where to go” for media; so “we want to make sure our content is everywhere.” His stars are among celebrities whom podcasting connects with fans in what Troberman describes as “live, human, unscripted conversation with people you come to know;” particularly welcome post-pandemic-shutdown. “The more isolated and alone people feel, the more audio delivers intimacy.”

It’s not a radio show

Every panelist spoke of “authenticity,” rather than the slick, polished texture of traditional AM/FM programming. SXM Media SVP Lizzie Widhelm challenges broadcasters: “How can we let go of our playbook, and walk away from norms that have been comfy-cozy?”

“More creators coming into audio than ever before” from politics, sports, and other walks of life, “to engage more deeply.” Audacy CMO Paul Suchman says that delivers advertisers “super-relevant, contextually relevant” places to tell their stories. So “this is a medium that deserves GREAT creative,” not just audio of a TV spot. “Advertising that gets ‘inserted’” doesn’t work as well as “the deep human connection” of podcaster’s very personal delivery. Thus “the lowest ad-skipping rates of any media.”

Podcasting plusses

Just as music streams offer lots more variety than safe-list FMs, spoken-word podcasting is a topical cornucopia compared to talk radio’s largely political fare.

And panelists ticked-off other advantages podcasts offer advertisers:

  • “Quicker and much less-expensive production than video.”
  • “Lower CPM” ad rates, increasingly attractive as recession likely looms.
  • “Really young, and diverse audiences coming into audio in a big way.”
  • “The audiences you’re not getting on TV anymore.”

“Voice has always been how humans communicate”

Troberman describes the iHeart app Talkback feature, which listeners use to send messages stations play, a tool some of my client stations have built-into their apps.

And this interactivity isn’t just a media thing. Audacy’s Suchman mentioned how drivers now converse with Cadillac’s state-of-the-art dashboard: “The next phase of computing will be voice-driven.” Yet – accustomed as we have become to dealing with supermarket self-checkout and other robots almost everywhere – the “intimacy,” “authenticity,” and “diversity” panelists speak of suggest that, as iHeart’s Troberman reckons, “the future of voice is the future of two-way communication via audio.”

Help yourself!

I’ve been reporting from CES all this week for TALKERS…and for you. You can download five 60-second radio reports at HollandCooke.com.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke