Industry News

Brian McGhee Named Director of Sales for Urban One in DC

Urban One brings Brian McGhee aboard as director of sales for its Washington, DC station group that includes urban talk WOL-AM and four music brands, effective June 20. McGhee comes to Urban One fromim Townsquare Media where he was market president and general manager for its Rockford, Illinois station group. Urban One regional VP & general manager Jeffery Wilson Sr. says, “Brian has a track record of taking leadership, customer service, and community service to the highest levels, while working with his teams to reinvent themselves. That’s how we do things at Radio One-DC.  We’re thrilled to welcome Brian as we craft historic success on the horizon.”

Industry News

WTOP-FM, Washington Wins Regional Murrow Award

Hubbard Radio’s all-news WTOP-FM, Washington takes home a Regional Edward R. Murrow Award from the RTDNA in the Breaking News Category for its coverage of the Roe v. Wade decision.  WTOP director of newsim and programming Julia Ziegler says, “This award is one that we really won as team for our collective work as journalists committed to making a difference in our community. We are so honored to be recognized with this regional Edward R. Murrow award.” WTOP now advances to the national round of the competition where it will compete against regional winners from across the country.

Industry News

Fisher House Foundation Offers Free Memorial Day Programming

Fisher House Foundation is announcing The Jeff Wyatt Group has a Memorial Day Weekend edition of “The Fisher House Story: On the Road to 100 Houses” for 2023 now available for download at no cost. “The Fisher House Story” is a radio special available in varying lengths for news/talk radio stations as well as a 30-minuteim public affairs show for ALL formats in the U.S. and around the world. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during a medical crisis. The three-hour, one-hour, 25- and 30-minute radio specials are hosted by radio personality Larry O’Connor (WMAL-FM, Washington) and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Hear the demo, register, and download today at radio.fisherhouse.org.

Industry News

Round Two of April 2023 PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s April 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s April 2023 sweep covered March 30 – April 26. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM adds two-tenths for a 4.2 share (weekly, 6+ AQH share) and stays in the #7 rank, while Hubbard Radio’s crosstown all-news WTOP-FM sheds four-tenths for an 8.6 share that keeps it locked in second place. iHeartMedia’s Boston news/talk WRKO loses half a share to finish with a 3.6 share that moves it to the #11 rank, while sister all-news WBZ-AM dips three-tenths for a 4.1 share finish and falls from #7 to #8. In the Twin Cities, Audacy’s news/talk WCCO-AM rises six-tenths to a 4.5 share that lifts it to the #11 rank, while iHeartMedia’s crosstown news/talk KTLK-AM dips eight-tenths to a 2.1 share and falls to the #17 rank, and Hubbard Radio’s talk KTMY-FM declines half a share to a 2.3 share good for the #16 rank in the market. See Mike Kinosian’s complete Ratings Takeaways here.

Ratings Takeaways

April 2023 PPM Ratings Takeaways – Part Two

imApril 2023 PPM Data – Information for the April 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s April 2023 sweep covered March 30 – April 26.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2023 – April 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 4.0 – 4.2, +.2 remains in seventh place.

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 9.0 – 8.6, -.4, anchored in second-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals, Nationals) 2.7 – 2.5, -.2, #13 to #15

Public Radio News/Talk: American University-owned WAMU 12.0 – 11.2, -.8, #1

Number One 6+: public radio news/talk WAMU, 17th month in succession, 12.0 – 11.2, -.8

Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WIAD (+.7)

Largest 6+ March 2023 – April 2023 Decrease: public radio news/talk WAMU and classical WETA (-.8) 

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 4.1 – 3.6, -.5, #9 to #11

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.4 – 4.1, -.3, seventh to eighth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins) 8.1 – 8.7, +.6, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 2.6 – 3.5, +.9, #15 to #12

Public Radio News/Talk: Boston University’s WBUR 4.7 – 4.5, -.2, repeats in fifth-place

WGBH Educational Foundation-owned WGBH 3.7 – 4.2, +.5, #12 to #7

Number One 6+: sports talk WBZ-FM, fourth consecutive month, 8.1 – 8.7, +.6

Largest 6+ March 2023 – April 2023 Increase: sports talk WEEI-FM (+.6)

Largest 6+ March 2023 – April 2023 Decrease: classic rock WZLX; country WKLB; news/talk WRKO; and hot AC WWBX (-.6)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.3 – 4.0, -.3, continues in seventh-place

Number One 6+: Cox Media Group urban AC WHQT, second straight month, 9.5 – 8.9, -.6

Largest 6+ March 2023 – April 2023 Increase: classic rock WBGG and CHR WFLC (+.5)

Largest 6+ March 2023 – April 2023 Decrease: urban AC WHQT and Spanish tropical WRTO (-.6)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 4.8 – 4.4, -.4, sixth to eighth

News: Lotus Communications’ KNWN-AM/FM “Northwest News Radio” 4.1 – 4.0, -.1, repeats in tenth-place

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 3.1 – 4.7, +1.6, #14 to #7

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” steady at 2.1, #21 to #19

Public Radio News/Talk: Northwest Public Radio’s KUOW 5.1 – 5.5, +.4, continues in fourth-place

Number One 6+: Audacy country KKWF, first month, 7.1 – 6.6, -.5

Largest 6+ March 2023 – April 2023 Increase: sports talk KIRO-AM (+1.6)

Largest 6+ March 2023 – April 2023 Decrease: classic hits-oldies KJEB (-1.3)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.0 – 2.4, -.6, repeats at #14

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.8 – 4.1, -.7, #9 to #12

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings, Tigers) 6.2 – 7.4, +1.2, third to second

WXYT-FM’s internet stream 1.8 – 2.1, +.3, #20 to #18

Public Radio News/Talk: University of Michigan-owned WUOM 2.6 – 2.3, -.3, #16 to #15

Number One 6+: Beasley Media Group classic rock WCSX, first month, 6.5 – 7.5, +1.0

Largest 6+ March 2023 – April 2023 Increase: sports talk WXYT-FM (+1.2)

Largest 6+ March 2023 – April 2023 Decrease: CHR WKQI (-1.4)*

*Represents the largest March 2023 – April 2023 decrease (6+) of any station from these 12 PPM-markets

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.0 – 2.5, -.5, #12 to #14

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun, Arizona Diamondbacks) 2.3 – 2.4, +.1, #19 to #16

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 6.4 – 6.1, -.3, repeats in third-place

Number One 6+: iHeartMedia adult contemporary KESZ, first month, 7.3 – 8.1, +.8

Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies KOAI (+1.8)

Largest 6+ March 2023 – April 2023 Decrease: news/talk KTAR-FM (-.7)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves, Minnesota Twins) 3.9 – 4.5, +.6, #12 to #11

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.8 – 2.3, -.5, #15 to #16

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.9 – 2.1, -.8, #14 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 6.1 – 6.4, +.3, sixth to fourth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.7 – 6.4, -.3, third to fourth

Number One 6+: Northwestern Media contemporary Christian KTIS-FM, first month, 6.2 – 8.5, +2.3

Largest 6+ March 2023 – April 2023 Increase: contemporary Christian KTIS-FM (+2.3)**

Largest 6+ March 2023 – April 2023 Decrease: hot AC KSTP-FM (-1.0)

**Represents a tie for the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.1 – 5.4, +.3, fourth to fifth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” (Padres), 2.6 – 4.9, +2.3, #15 to #6

Public Radio News/Talk: San Diego State University’s KPBS 6.3 – 6.5, +.2, anchored at #2

Number One 6+: Audacy classic hits-oldies KXSN, third successive month, 7.3 – 6.7, -.6

Largest 6+ March 2023 – April 2023 Increase: sports talk KWFN (+2.3)**

Largest 6+ March 2023 – April 2023 Decrease: CHR KHTS (-1.2)

**Represents a tie for the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets  

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.6 – 5.3, +.7, eighth to seventh

iHeartMedia-owned WFLA “News Radio 970” steady at 2.3, #18 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.3 – 2.1, +.8, #19 to #18

Public Radio News/Talk: University of South Florida’s WUSF 3.0 – 3.1, +.1, repeats at #12

Number One 6+: Cox Media Group adult contemporary WDUV, 21th month in a row, 9.0 – 9.1, +.1

Largest 6+ March 2023 – April 2023 Increase: contemporary Christian WCIE (+.9)

Largest 6+ March 2023 – April 2023 Decrease: hot AC WMTX and adult contemporary WDUV’s internet stream (-.7)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” (Colorado Rockies) 2.4 – 3.0, +.6, #17 to #14

KOA cluster-mate KHOW “Talk Radio 630” 2.3 – 2.2, -.1, locked at #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.5 – 3.4, -.1, #12 to #11

KSE Radio Ventures’ KKSE-FM “Altitude Sports Radio 92.5” 1.6 – 1.9, +.3, #21 to #19

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.3 – 4.5, +.2, eighth to tenth

Number One 6+: Audacy classic rock KQMT, first month, 4.6 – 5.7, +1.1

Largest 6+ March 2023 – April 2023 Increase: classic rock KQMT (+1.1)

Largest 6+ March 2023 – April 2023 Decrease: country KYGO (-1.3)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.4 – 3.3, -.1, repeats at #12

WCBM Maryland-owned WCBM “Talk Radio AM 680” 2.0 – 1.9, -.1, #17 to #16

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM” .9 – 1.2, +.3, #20 to #19

Hubbard Broadcasting’s WTOP & WTLP “Washington’s Top News” flat at 1.1, #19 to #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.5 – 4.7, -.8, fifth to seventh

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.9 – 4.1, +.2, steady in tenth-place

Number One 6+: Audacy adult contemporary WLIF, first month, 7.3 – 8.4, +1.1

Largest 6+ March 2023 – April 2023 Increase: rock WIYY (+2.0)

Largest 6+ March 2023 – April 2023 Decrease: adult hits WQSR (-1.1)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 4.9 – 7.0, +2.1, tenth to fifth

KMOX cluster-mate KFTK “Talk 97.1 FM” 2.1 – 2.2, +.1, repeats at #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” steady at .9, #20 to #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.0 – 2.6, -.4, #13 to #14

Public Radio News/Talk: University of Missouri-owned KWMU 3.8 – 3.6, -.2, anchored at #11

Number One 6+: Hubbard Broadcasting adult hits WARH, fourth month in succession, 10.6 – 9.7, -.9

Largest 6+ March 2023 – April 2023 Increase: news/talk KMOX (+2.1)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary KEZK (-1.1)

Up next: April 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Newsmax TV to Debut Chris Plante Show

Newsmax announces that Newsmax TV is launching a new prime-time show hosted by talk media personality Chris Plante, beginning Monday (5/8) at 9:00 pm ET. The program is titled, “Chris Plante The Right Squad,”im and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.

Industry News

Round Two of March PPMs Released

The second of four rounds of ratings information from Nielsen Audio’s March 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s March sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Hubbard Broadcasting’s all-news WTOP-FM, Washington rises one-tenth to finish the survey with a 9.0 share (weekly, 6+ AQH share) and remains ranked #2, while Cumulus Media’s news/talk WMAL-FM sheds three-tenths for a 4.0 share finish good for the #7 rank. In Boston, iHeartMedia’s news/talk WRKO is steady with a 4.1 share and stays in the #9 position as sister all-news WBZ-AM dips two-tenths to a 4.4 share and slides back to the #7 rank.  Bonneville’s news/talk KIRO-FM, Seattle lost six-tenths for a 4.8 share finish that leaves it in the #6 rank, while Lotus Communications’ crosstown all-news  KNWN-AM/FM dips two-tenths for a  4.1 share that drops it to the #10 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Ratings Takeaways

March 2023 PPM Ratings Takeaways – Part Two

March 2023 PPM Data – Information for the March 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s March 2023 sweep covered March 2 – March 29.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2023 – March 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media‘s WMAL-FM 4.3 – 4.0, -.3, #7 rank

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.9 – 9.0, +.1, repeats in second-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals and Nationals) 2.8 – 2.7, -.1, continues at #13

WJFK-FM’s internet stream 1.1 – .8, -.3, flat at #19

Public Radio News/Talk: American University-owned WAMU 12.1 – 12.0, -.1, #1

Number One 6+: public radio news/talk WAMU, 16th month in succession, 12.1 – 12.0, -.1

Largest 6+ February 2023 – March 2023 Increase: urban AC WMMJ (+1.2)

Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian WGTS (-1.4)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” steady at 4.1, remains in ninth-place

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.6 – 4.4, -.2, sixth to seventh

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics and Bruins) 7.5 – 8.1, +.6, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.2 – 2.6, -.6, #13 to #15

Public Radio News/Talk: Boston University’s WBUR 4.5 – 4.7, +.2, seventh to fifth

WGBH Educational Foundation-owned WGBH 3.4 – 3.7, +.3, anchored at #12

Number One 6+: sports talk WBZ-FM, third consecutive month, 7.5 – 8.1, +.6

Largest 6+ February 2023 – March 2023 Increase: sports talk WBZ-FM (+.6)

Largest 6+ February 2023 – March 2023 Decrease: sports talk WEEI-FM (-.6)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 5.3 – 4.3, -1.0, fourth to seventh

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.4 – 9.5, +1.1

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WEDR (+1.5)

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WLRN (-1.0)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 5.4 – 4.8, -.6, fifth to sixth

News: Lotus Communications’ KNWN-AM/FM “Northwest News Radio” 4.3 – 4.1, -.2, ninth to tenth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 2.4 – 3.1, +.7, #18 to #14

Public Radio News/Talk: Northwest Public Radio’s KUOW 5.5 – 5.1, -.4, repeats in fourth-place

Number One 6+: iHeartMedia classic hits-oldies KJEB, first month, 5.9 – 7.2, +1.3

Largest 6+ February 2023 – March 2023 Increase: country KKWF (+2.1)*

Largest 6+ February 2023 – March 2023 Decrease: triple A KPNW (-1.5)

*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 12 PPM-markets

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.6 – 3.0, +.4, #16 to #14

News: Audacy-owned WWJ News Radio 950” (Pistons) 5.0 – 4.8, -.2, repeats in ninth-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Tigers) 6.3 – 6.2, -.1, fourth to third

WXYT-FM’s internet stream 1.3 – 1.8, +.5, stays at #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.8 – 2.6, -.2, #15 to #16

Number One 6+: iHeartMedia CHR WKQI, first month, 7.3 – 8.3, +1.0

Largest 6+ February 2023 – March 2023 Increase: CHR WKQI (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WLLZ (-1.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” flat at 3.0, #9 to #12

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) unchanged at 2.9, #11 to #14

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun and Arizona Diamondbacks) 2.8 – 2.3, -.5, #14 to #19

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.4 – 6.4, -1.0, first to third

Number One 6+: Hubbard Broadcasting classic rock KSLX, first month, 6.4 – 7.5, +1.1

Largest 6+ February 2023 – March 2023 Increase: classic rock KSLX and adult hits KYOT (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: rhythmic CHR KALV (-1.2)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves and Minnesota Twins) 3.0 – 3.9, +.9, #15 to #12

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.4 – 2.9, +.5, #18 to #14

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.4 – 2.8, -.6, #13 to #15

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 5.6 – 6.1, +.5, eighth to sixth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.6 – 6.7, +.1, repeats in third-place

Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, first month, 6.0 – 7.9, +1.9

Largest 6+ February 2023 – March 2023 Increase: hot AC KSTP-FM (+1.9)

Largest 6+ February 2023 – March 2023 Decrease: country KMNB (-1.3)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.6 – 5.1, -.5, locked in fourth-place

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.6 – 2.6 (Padres), +1.0, #20 to #15

Public Radio News/Talk: San Diego State University’s KPBS steady at 6.3, repeats in the runner-up slot

Number One 6+: Audacy classic hits-oldies KXSN, second successive month, 6.8 – 7.3, +.5

Largest 6+ February 2023 – March 2023 Increase: sports talk KWFN (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic rock KGB-FM (-1.6)**

**Represents the largest February 2023 – March 2023 decrease (6+) of any station from the first 24 PPM-markets

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.4 – 4.6, +.2, ninth to eighth

iHeartMedia-owned WFLA “News Radio 970” 2.1 – 2.3, +.2, repeats at #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.2 – 1.3, +.1, #20 to #19

Public Radio News/Talk: University of South Florida’s WUSF 3.3 – 3.0, -.3, #11 to #12

Number One 6+: Cox Media Group adult contemporary WDUV, 20th month in a row, 7.8 – 9.0

Largest 6+ February 2023 – March 2023 Increase: adult contemporary WDUV (+1.2)

Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian WCIE (-.8)

DENVER

 News/Talk: iHeartMedia’s KOA “News Radio 850” 2.3 – 2.4 (Colorado Rockies), +.1, repeats at #17

KOA cluster-mate KHOW “Talk Radio 630” 2.0 – 2.3, +.3, continues at #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.2 – 3.5, -.7, #10 to #12

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.5 – 4.3, -.2, stays in eighth-place

Number One 6+: Bonneville country KYGO, first month, 4.9 – 6.2, +1.3

Largest 6+ February 2023 – March 2023 Increase: country KYGO (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: classic rock KRFX (-1.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.5 – 3.4, -.1, #11 to #12

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.7 – 2.0, +.3, steady at #17

Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 1.1, #19 (unlisted in February 2023)

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM” .5 – .9, +.4, #25 to #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.1 – 5.5, +.4, remains in fifth-place

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 4.3 – 3.9, -.4, eighth to tenth

Number One 6+: iHeartMedia adult hits WQSR, second straight month, 9.6 – 8.2, -1.4

Largest 6+ February 2023 – March 2023 Increase: contemporary Christian WRBS-FM (+1.4)

Largest 6+ February 2023 – March 2023 Decrease: adult hits WQSR (-1.4)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.0 – 4.9, -.1, remains in tenth-place

KMOX cluster-mate KFTK “Talk 97.1 FM” 2.3 – 2.1, -.2, flat at #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .8 – .9, +.1, #19 to #20

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.2 – 3.0, -.2, continues at #13

Public Radio News/Talk: University of Missouri-owned KWMU flat at 3.8, repeats at #11

Number One 6+: Hubbard Broadcasting adult hits WARH, third month in succession, 9.8 – 10.6, +.8

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KEZK (+1.5)

Largest 6+ February 2023 – March 2023 Decrease: rock KSHE (-.6)

Up next: March 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. 

Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

WTOP-FM, Washington Enters Partnership with WJLA-TV for Weather

A deal between Hubbard Broadcasting’s all-news WTOP-FM, Washington and Sinclair Broadcast Group’s WJLA-TV, Washington will see WJLA’s team of experienced meteorologists providing round-the-clock weather reports every 10 minutes on WTOP News. WTOP director of news Julia Ziegler says, “WTOP listeners rely on our traffic and weather reports on the 8s. We are excited to begin this partnership with our colleagues at WJLA and bring unprecedented live weather coverage to the DC region, especially on those days when it matters most.” The collaboration with WJLA restarts a longtime partnership between the two news stations. WJLA previously provided weather coverage on WTOP for more than 10 years.

Industry News

Round Two of February PPM Released

The second of four rounds of ratings data from Nielsen Audio’s February PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s February 2023 sweep covered February 2 – March 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media’s news/talk WMAL-FM adds four-tenths to finish the survey with a 3.8 share (weekly, 6+ AQH share) but remains ranked #7, while Hubbard Broadcasting’s crosstown all-news WTOP-FM jumps eight-tenths to an 8.6 share lifting it to the #2 rank. iHeartMedia’s news/talk WRKO, Boston rises four-tenths to wrap the survey with a 4.1 share good for the #9 rank, while sister all-news WBZ-AM falls seven-tenths to finish with a 4.6 share that leaves it ranked #6 in the market. In Seattle, Bonneville’s news/talk KIRO-FM sheds seven-tenths to close with a 5.4 share that moves it from the #2 rank to #5, while Lotus Communications’ crosstown all-news KNWN-AM/FM falls 1.2 shares to finish with a 4.3 share and falls from #3 to #9. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Two

February 2023 PPM Data – Information for the February 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.4 – 3.8, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.8 – 8.6, +.8, third to the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.7 – 3.1, +.4, #14 to #10

WJFK-FM’s internet stream 1.0 – .9, -.1, flat at #19

Public Radio News/Talk: American University-owned WAMU 12.9 – 12.1, -.8, #1

Number One 6+: public radio news/talk WAMU, 15th month in succession, 12.9 – 12.1, -.8

Largest 6+ January 2023 – February 2023 Increase: classical WETA (+.9)

Largest 6+ January 2023 – February 2023 Decrease: public radio news/talk WAMU (-.8)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.7 – 4.1, +.4, #11 to #9

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 5.3 – 4.6, -.7, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins) 8.8 – 7.5, -1.3, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 3.9 – 3.2, -.7, #10 to #13

Public Radio News/Talk: Boston University’s WBUR flat at 4.5, sixth to seventh

WGBH Educational Foundation-owned WGBH 3.5 – 3.4, -.1, repeats at #12

Number One 6+: sports talk WBZ-FM, second consecutive month, 8.8 – 7.5, -1.3

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WMJX (+.9)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WBZ-FM (-1.3)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.1 – 5.3, +1.2, eighth to fourth

Number One 6+: Cox Media Group adult contemporary WFEZ, second month in succession, steady at 8.9

Largest 6+ January 2023 – February 2023 Increase: public radio news/talk WLRN (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: classic rock WBGG (-.9)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 6.1 – 5.4, -.7, second to fifth

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.5 – 4.3, -1.2 third to ninth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” 3.0 – 2.4, -.6, #15 to #18

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.9 – 5.5, +.6, sixth to fourth

Number One 6+: iHeartMedia classic rock KZOK, first month, 4.3 – 6.5, +2.2

Largest 6+ January 2023 – February 2023 Increase: classic rock KZOK (+2.2)

Largest 6+ January 2023 – February 2023 Decrease: triple A KPNW (-1.7)*

*Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

Note: KNUC flipped from country to triple A KPNW on February 14.

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.6, +.1, repeats at #16

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 5.0, +.4, eighth to ninth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings) 6.8 – 6.3, -.5, third to fourth

WXYT-FM’s internet stream 1.9 – 1.3, -.6, #18 to #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.7 – 2.8, +.1, steady at #15

Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.3 – 7.4, +.1

Largest 6+ January 2023 – February 2023 Increase: CHR WKQI (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WNIC (-1.1)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.2 – 3.0, -.2, tenth to ninth

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) 2.4 – 2.9, +.5, #17 to #11

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) 2.4 – 2.8, +.4, #17 to #14

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 8.0 – 7.4, -.6, #1

Number One 6+: public radio news/talk KJZZ, second month in a row, 8.0 – 7.4, -.6

Largest 6+ January 2023 – February 2023 Increase: country KNIX (+.9)

Largest 6+ January 2023 – February 2023 Decrease: classic hits-oldies KAZG (-.9)

MINNEAPOLIS

News/Talk: Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 3.4, +.3, #14 to #13

Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) flat at 3.0, repeats at #15

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.7 – 2.4, +.7, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 7.1 – 5.6, -1.5, second to eighth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.5 – 6.6, +.1, fifth to third

Number One 6+: iHeartMedia classic hits-oldies KQQL, first month, 6.7 – 7.3, +.6

Largest 6+ January 2023 – February 2023 Increase: jazz KBEM (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: sports talk KFXN (-1.5)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 6.1 – 5.6, -.5, repeats in fourth-place

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 1.6, -.3, #18 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.9 – 6.3, -.6, first to second

Number One 6+: Audacy classic hits-oldies KXSN, first month, 6.4 – 6.8, +.4

Largest 6+ January 2023 – February 2023 Increase: rock KIOZ (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KYXY (-1.3)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.5 – 4.4, -.1, continues in ninth-place

iHeartMedia-owned WFLA “News Radio 970” 2.4 – 2.1, -.3, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.8 – 1.2, -.6, #19 to #20

Public Radio News/Talk: University of South Florida’s WUSF 2.8 – 3.3, +.5, #15 to #11

Number One 6+: Cox Media Group adult contemporary WDUV, 19th month in a row, flat at 7.8

Largest 6+ January 2023 – February 2023 Increase: country WFUS (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: hot AC WMTX (-1.2)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” 3.0 – 2.3, -.7, #15 to #17

co-owned KHOW “Talk Radio 630” 1.9 – 2.0, +.1, repeats at #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.7 – 4.2, -.5, sixth to tenth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.7 – 4.5, -.2, sixth to eighth

Number One 6+: Bonneville adult contemporary KOSI, fifth consecutive month, 6.2 – 6.1, -.1

Largest 6+ January 2023 – February 2023 Increase: classic rock KRFX; classic hits-oldies KXKL; and public radio news/talk KUNC (+.6)

Largest 6+ January 2023 – February 2023 Decrease: news/talk KOA (-.7)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” 3.9 – 3.5, -.4, #8 to #11

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.7, #18 to #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” 1.2 – .7, -.5, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.4 – 5.1, -.3, sixth to fifth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.4 – 4.3, +.9, tenth to eighth

Number One 6+: iHeartMedia adult hits WQSR, first month, 6.8 – 9.6, +2.8

Largest 6+ January 2023 – February 2023 Increase: adult hits WQSR (+2.8)**

Largest 6+ January 2023 – February 2023 Decrease: CHR WWMX (-1.6)

**Represents the largest January 2023 – February 2023 increase (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 5.2 – 5.0, -.2, ninth to tenth

cluster-mate KFTK “Talk 97.1 FM” 1.8 – 2.3, +.5, #17 to #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .7 – .8, +.1, remains at #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.5 – 3.2, -.3, #12 to #13

Public Radio News/Talk: University of Missouri-owned KWMU 4.4 – 3.8, -.6, flat at #11

Number One 6+: Hubbard Broadcasting adult hits WARH, second month in succession, 10.2 – 9.8, -.4

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies KLOU (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: triple A KDHX (-1.1)

Up next: February 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry Views

Monday Memo: 5 Ws + $

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineLocal news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:

New-tech audio competitors don’t do it, and most AM/FM broadcast hours are now robotic.

Newspapers are in a tailspin swapping print dollars for digital dimes; and their – and TV stations’ – websites aren’t as portable as radio.

And it’s easier to add occasions of listening than to extend duration-per. Translation: There’s very little we do can keep someone in a parked car with the key on Accessories.

First things first: Plan NOW for The Big Story. In a recent column here I outlined the “break the glass” plan you should prep.

 As for day-to-day local news:

Who are you talking to? Habitual radio users – especially news/talk – are older-than-younger. Think Baby Boomers (born 1946-1964), who control most retail spending. And report information that matters to people with children of any age living at home (super-spenders) and people driving (what’s happening right now, and what threatens to block their path). Think “car radio” for busy people and you won’t turn-off anyone sitting-stiller.

What: INFLATION, health and safety, “survival information” (weather = news). Jim Farley, my successor managing WTOP, Washington, hung a sign in the newsroom: “WGAS,” his litmus test for relevance, “Who Gives A Shit?”

Where: What’s happening within your signal pattern? And when everyone’s buzzing about a big story elsewhere, localize by asking pertinent sources “if it happened here?” and Man-on-the-Street interviews (local accents) reacting.

When: What JUST happened…what’s happening right NOW…what happens NEXT. When you’re wall-to-wall, do frequent resets, because people believe your promos, and are tuning-in to know. Other times, specific goal: Each newscast sounds different than the last.

Why it matters to your listener: News people I coach will chisel this onto my tombstone: Report consequence, not process. Don’t give me the minutes of the City Council meeting, tell me how what-was-discussed will impact me. Rewrite press releases, which aren’t easy on the ear (“The public is asked…”), tend to be process-laden, and are often self-congratulatory.

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Longtime ABC News executive Av Westin, one of two industry icons we lost in 2022: “I believe the audience at dinner time wants to know the answers to three very important questions: Is the world safe? Is my hometown and my home safe? If my wife and children are safe, what has happened in the past 24 hours to make them better off or to amuse them?”

Tips:

— Emulate your network’s writing style.

— HIGHLY recommended reading: “Writing Broadcast News: Shorter, Sharper, Stronger” by Mervin Block.

— Rewrite to favor The Magic Words “you” and “your” and avoid third-person-plural (words like “residents”). Instead of “Business owners interested in applying for these loans should contact…” say “If you’re a business owner…”

— Arrange with a local TV station (“our news partner NBC28”) to use their sound, in exchange for attribution (which will enhance their standing and serve to promote their newscasts).

I am encouraged by how much 2022 work sought me out, asking that I review stations’ local news copy, and work with the local newscasters whose work can habituate listeners and make money.

Make your work count twice.

— When you’re covering a meeting or event, ask people there something else too. “How are YOU feeling inflation?”

— Say WHERE you gathered comments. “We spoke to shoppers leaving Star Market in West Springfield.”

Al Primo, inventor of “Eyewitness News,” who also passed away last year: “People can tell their stories better than we can write them.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Round Two of January PPMs Released

Barry Farber - usedThe second of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM adds four-tenths for a 3.8 share (weekly, 6+ AQH share) finish and remains ranked #7, while Hubbard Broadcasting’s crosstown all news WTOP-FM is up eight-tenths for a 8.6 share finish that lifts it to the #2 rank. iHeartMedia’s news/talk WRKO rises nine-tenths to wrap the survey with a 3.7 share that boosts it to the #11 spot as sister all-news WBZ-AM jumps half a share to finish with a 5.3 share good for the #5 rank. In Seattle, Bonneville’s news/talk KIRO-FM tacks on six-tenths to finish with a 6.1 share and jumps to the #2 rank, while Lotus Communications’ crosstown all-news combo KNWN-AM/FM is flat at 5.5, and repeats in the #3 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

WTOP-FM, Washington Announces Changes to News Wheel

Hubbard Broadcasting’s all-news WTOP-FM, Washington is making changes to its on-air clock and director of news and programming Julia Ziegler has posted a memo to the station’s website to make listeners aware. Starting Monday, Feb. 27, WTOP will sound a bit different on air. She says, “For years, WTOP listeners have been used to hearing our sports reports at :15 and :45 and money/business news at :25 and :55 past eachLogo - Product hour. Starting next Monday, our sports reports will begin airing at :25 and :55 and our money/business reports will move to :10 and :40 past each hour. We will also be reducing the number of commercial breaks listeners hear each hour and increasing the amount of news we deliver at the same time. These changes allow us to provide our listeners with longer, uninterrupted news segments, which we believe offer a better listening experience overall.” Ziegler adds they are tweaking how they approach news content. “WTOP will always be the place you can turn to when news is breaking, but we realize news consumers want more than that — not just from WTOP but from the news industry as a whole. So, it is our commitment to balance out those serious news stories we deliver each day with news about the good things going on in the D.C. region, too. Stories that make you smile; stories that inspire hope; and stories that make you laugh or are just cool. We’re also committed to providing you with stories that can help you, your kids, your finances and your health, too.”

Industry News

KDKA-AM, Pittsburgh Presented with World Radio Day Award

On Tuesday (2/14) the Academy of Radio Arts and Sciences of America officially bestowed the 2023 World Radio Day Award upon Audacy’s news/talk KDKA-AM, Pittsburgh. The honor is given annually to a station “that exemplifies the best attributes of the radio industry. Recipients may be large or small, commercial or non-commercial, located in any market, and broadcasting in any language. The jury looks for stations that demonstrate ideals of localism, audience reach, community service, effective use of new digital platforms, diversity in program content and staffing, as well as financial and ratings success.” World Radio Day was celebrated on February 13 in commemoration of the birth of United Nations Radio in 1946. This official international day was proclaimed in 2011 by the 36th UNESCO General Conference and adopted by the 67th United Nations General Assembly in 2012. Previous winners include Audacy’s all-news WINS, New York; Hofstra University’s WRHU-FM, Hempstead, New York; and the inaugural winner Hubbard Broadcasting’s all-news WTOP-FM, Washington, DC. Pictured below are (from left to right): Josh Miely, NAB director member experience; Dave LaBrozzi, KDKA-AM brand manager; Michael Spacciapolli, SVP and market manager Audacy Pittsburgh; and McVay Media president Mike McVay, who presented the award on behalf of the jury. Jurors included representatives of Fletcher Heald & Hildreth, Radio Ink, The Weiss Agency, TALKERS magazine, McVay Media Consulting, Audacy, and Radio World.

Public Relations - Energy

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Face - GlassesEvery radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com