A piece by Sara Fischer in Axios looks at the state of conservative talk radio two years after the genre’s putative founding father Rush Limbaugh passed away, leaving a literal and figurative void in the industry. Talk media practitioners are aware that the occasion of Limbaugh’s passing gave rise to a number of conservative talk personalities as they battled to fill the midday radio time slot occupied for so many years on more than 600
stations. In the bigger picture, Fischer writes, “Today, no one radio host commands the same level of power and influence that Limbaugh did, but a number of new voices are emerging — blending the reach of traditional and digital platforms — and collectively proving to be more powerful in shaping conservative opinion for younger audiences.” TALKERS magazine publisher Michael Harrison is quoted in the piece saying, “The world is changing and there are questions as to how Limbaugh, had he lived and remained healthy — based upon his mindset and his approach to the business — would have remained as pertinent as he was. He was not as flexible when it came to social media and some of the other forms that it takes right now to be a media presence as opposed to just a radio presence.” Read the entire article here.
