Tag: Walter Sabo

Industry Views

The Power of Magical Contesting

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

WABC - Bruce MorrowRadio is good at contests. TV and print suck at contests. However, when listeners are asked why they tune to radio, contests are at the bottom of the list.

Contests are at the bottom because the question is not worded correctly. Dozens of focus groups reveal that nobody admits to entering radio contests. Wrong question. We changed the question: “Most people enter radio station contests, which ones have you entered?”

Nine out of 10 hands shot up – all groups all demos. Every time.  That’s not the news. The news is that all participants STILL HAD THE PRIZE.  Yes, they kept it as a valued treasure.

The contesters remembered the station, the time they won and the DJ, even if they won 20 years ago. Why? Because it was their brush with show business magic. Radio makes magic. The more magic radio makes, the greater its engagement with listeners.

There is no magic awarding “$1,000 in our national contest.” Imagine following the $1,000 station promo with a news story about $2 billion Powerball drawings. Radio cannot compete for prize money, but radio can compete with magic. Yes, the research will show that most people want to win cash, but radio can’t give away enough cash to be memorable or emotional. Radio can make magic with creativity for very little money.

At the end of this column I’ll share with you the most magical contest ever produced by a radio station. To make magic first dive into the list of needs in a person’s mind. In 1974! I launched the first PAY YOUR RENT OR MORTGAGE contest. It was on WOR-FM in New York City.  Every winner came to the station to pick up their check and made the same statement, “I bet no one else had a bigger rent.” The rent or mortgage payment looms so large in our collective brain that it is overwhelming. What else looms large in your listener’s brain -solve the need, award the prize. Turn the $1,000 cash from corporate into something cool and top of mind.

For true engagement, award a specific element from your station or show. For example, Robert Clotworthy is the VO announcer on History Channel’s Ancient Aliens and The Curse of Oak Island. You know the voice. Clotworthy is a frequent guest on my show, “Sterling on Sunday.”  As a prize, we offer Robert to voice your voice mail greeting: “IS PETER A REMNANT FROM OUR DISTANT PAST? ANCIENT ALIEN THEORISTS SAY…LEAVE A MESSAGE.”

Every winner will be asked by their friends “How did you get that???”

Three keys to a successful contest: The prize, the prize, the prize. Very important: The magic of the right prize benefits the overall appeal of the station to every listener, not just contest players. That urgent suggestion is rooted in this astonishing fact first revealed by early PPM data: Contest players are primarily contest players. The PPM measures actual people and actual behaviors. Most contest players float to ANY station offering contest prizes. When the contest is over, the players migrate to the next station offering a contest prize.

This is the most magical contest ever produced, please listen to the whole, humbling aircheck. https://youtu.be/yt3io2nFlt4

 Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry Views

Stop Throwing Away Weekends

By TALKERS | by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Face - GlassesEvery radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry Views

Remaining Optimistic About Radio

By TALKERS | by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: Audible, Amazon, Pandora, Spotify, Google and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry Views

Stars and Their Platforms

By TALKERS | by TALKERS

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J Fox, Will Smith, Steve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe Rogan, Adam Carolla, Anna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Front Page News Industry News

Tuesday, May 24, 2022

By Editor | by Editor

Greta Van Susteren Joins Newsmax for Nightly Show. Talk media personality and news anchor Greta Van Susteren is joining Newsmax as host of her own daily signature show, “The Record with Greta Van Susteren.” The program will be based in Washington, D.C. and will premiere on Tuesday, June 14. Newsmax says it will “lead the network’s evening lineup with a solid hour of factual, fair, and independent perspective on the news.” Van Susteren comments, “With all that is going on in the world, I am getting back to my roots — a daily live news show with real reporting from the places where things are happening. I have been friends with [Newsmax CEO] Chris Ruddy for years, and he is giving me this great opportunity to return, giving me the complete freedom to cover the news that really matters to people. I have been impressed by Newsmax’s team and their success and would love to be part of a news network that is really growing.” Van Susteren’s career includes high-profile positions at CNN, FOX News, and MSNBC, as well as her recent work with the Gray television network and as a contributor to Voice of America. Ruddy states, “No one in journalism better exemplifies Newsmax’s mission to provide fact-based news and fact-based opinion than Greta Van Susteren. We are so pleased and honored to have Greta lead our nightly news lineup of programs.”

 

WBAL-AM, Baltimore Pairs Torrey Snow and Dan Joseph for Afternoon Drive. Charm City radio personalities Torrey Snow (left) and Dan Joseph (right) have been working together at Hearst Television’s news/talk WBAL-AM in a limited fashion but now are officially the afternoon drive team. Effective yesterday (5/23), “Torrey and Dan” is the permanent 2:00 pm to 6:00 pm show. Torrey helmed “The Torrey Snow Program” on WBAL since August of 2020. Joseph had hosted his own program on the station before being partnered with Snow. WBAL president and general manager Dan Joerres says, “‘The Torrey and Dan Show’ is a terrific opportunity for two top-notch hosts to join forces and offer our listeners a dynamic show that touches on a wide range of topics every day. Our responsibility is to our listeners and this show further amplifies that commitment as the leading news/talk station in Baltimore and beyond.”

 

KMOX, St. Louis Announces New Midday Show. St. Louis news/talk KMOX announces that with the retirement of longtime talk host Charlie Brennan, it will debut its new midday program on May 31. Audacy announces that it is expanding the “Total Information AM” program to 10:00 am, “bolstered by co-anchors Carol Daniel, who returns to the newsroom and Megan Lynch, investigative reporter. Together with Debbie Monterrey and Tom Ackerman, they will deliver the news, traffic and weather listeners depend on, including analysis, in-depth interviews and open conversation.” The new midday program will consist of Amy Marxkors, Kevin Wheeler and Chris Rongey, and air weekdays from 10:00 am to 2:00 pm. Wheeler transitions from host of “Sports Open Line” and Cardinals baseball pregame and postgame host, while Rongey expands his part-time role. The station will immediately begin a search for a new host of “Sports Open Line” and Cardinals pregame and postgame programming. As a result of the changes, midday personality Ryan Wrecker exits the station. He says via Twitter, “Yesterday was my last day at KMOX. I would like to think we created some great moments in the last five years in St. Louis. At this point, I have no idea what will happen next, but I trust it’s set up to move in the right direction. Again, thank you all.” Audacy St. Louis SVP and market manager Becky Domyan states, “This series of updates underscores our overarching commitment to delivering news and balanced talk shows to the people of St. Louis, while accentuating the strength of our top-level hosts. From our award-winning morning show to our unrivaled coverage of the Cardinals, we want to elevate the conversation.”

 

KFI, Los Angeles Takes Eight Honors at 72nd Golden Mike Awards. Los Angeles news/talk KFI-AM took home eight awards at this past Saturday’s 72nd Annual Golden Mike Awards at Universal City. The press release says the Golden Mike Awards is Southern California’s most prestigious, and most coveted, broadcast journalism prize and one of America’s longest running broadcast news award programs. Robin Bertolucci, program director for the iHeartMedia station, says, “The content being produced by the KFI news department is exceptional and I am so proud of the KFI news team and the talented people who have produced these award-winning broadcasts and podcasts. And it’s exciting to note that KFI won twice as many awards as any other station in our division.” KFI won the following: Best Radio Documentary: “The Death and Life of Kobe Bryant,” produced by Steve Gregory, Jacob Gonzalez with associate producer Eric Sklar; Best Public Affairs Program: “After the Verdict, A Path Forward,” produced by Steve Gregory, Jacob Gonzalez with associate producers Kayla Austin and Clay Roe; Best Digital News Reporting: “Unhoused, A look at Homelessness in LA and OC,” produced by Steve Gregory, Jacob Gonzalez with associate producers Mark Mennie and Lt. Geoff Deedrick; Best Podcast – News: “9/11, Two Decades Later,” produced by Steve Gregory, Jacob Gonzalez, with associate producers Nico Melendez and Sheron Bellio; Best Podcast – Feature: “The Death and Life of Kobe Bryant,” produced by Steve Gregory and Jacob Gonzalez; Best Serious Feature Reporting: “Illegal Street Racing in the SFV,” produced by Steve Gregory; Best Government and Political Reporting: “2020 Voter Fraud Fear,” produced by Corbin Carson; and Best Newscast Under 15 Minutes: “KFI News with Michael Crozier,” produced by Michael Crozier.

 

WTAM, Cleveland and Bloomdaddy Raise $460k for Mike Trivisonno Fund. Yesterday’s radiothon on iHeartMedia Cleveland’s news/talk WTAM launched the “The Mike Trivisonno Fund” to benefit Coats for Kids and the special, seven-hour broadcast brought in $460,000 to the fledgling charity bearing the name of the station’s late PM drive personality. Current afternoon personality Bloomdaddy announced the $400,000 commitment to the charity from The Figgie Foundation. The broadcast included a visit from Ohio Governor Mike DeWine. Bloomdaddy says, “Triv always said it’s not the kids’ fault and I could not agree more. There is one thing I’m also passionate about and that is doing anything I can to help kids both on and off the air. I’m honored to carry the Coats for Kids torch and make sure Triv’s legacy lives on.” Pictured above are (from l-r): “Bloomdaddy Show” executive producer Carmen Angelo, iHeartMedia Cleveland Area metro president Keith Hotchkiss, DeWine, and Bloomdaddy. Photo by Mike Picha/iHeartMedia

 

SportsMap Launches New Daily Show with Jeff Michael. A new, daily program is launching on June 6 on SportsMap Radio called “The Rundown with Jeff Michael.” The 11:00 am to 1:00 pm show “will be an energetic and fast-paced program featuring the biggest guests and hottest takes in sports talk radio.” Jeff Michael has been a part-time host on the network since 2020 and has created numerous successful podcasts. He says, “Sports talk radio always meant the world to me. Having an opportunity to reach such a large national audience is something I do not take lightly. While I’m so grateful for the opportunity, my focus will always be on creating captivating and informative content.”

 

TALKERS News Notes. This Thursday (5/26) at 7:00 pm, Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” presents the latest in a series of Town Hall broadcasts. “The Summer of ’22 – Back to the Beach” kicks off summer in the Garden State and the station’s Eric Scott will lead a panel of tourism officials, local mayors, law enforcement and travel experts. Tourism came roaring back after pandemic restrictions were lifted in 2021, but the surge in visitors has also caused disruptions and chaos in many shore towns, as was seen in Long Branch over the weekend when thousands of partygoers showed up at Pier Village for a pop-up party, leading to a curfew and over a dozen arrests. This year, there is also concern about the impact legal marijuana sales will have on tourism and law enforcement. Scott says, “From wild pop-up parties, groups of rowdy teens taking over the boardwalks and changes in policing laws, towns are trying to avoid a repeat, and provide the best possible experience for vacationing families.”…..The RTDNA is announcing the winners of Regional Edward R. Murrow Awards and iHeartMedia Boston’s all-news WBZ-AM wins three awards in the categories of Breaking News Coverage, Best Newscast, and Continuing Coverage. iHeartMedia Boston VP of news, talk & sports Rob Sanchez says, “These awards speak to the professionalism and bravery of our news team, who strive to deliver vital news coverage to those who rely on WBZ NewsRadio each day.”…..D’Annette Roy joins C-SPAN as the network’s new director of legal affairs and business risk management. She will provide legal advice, risk mitigation strategies, and project management acumen while also serving as a value-added partner aligned in achieving C-SPAN’s strategic goals. Roy joins C-SPAN from Black News Channel, where she was the manager of standards and practices.

 

Biden Asia Tour, Russia-Ukraine War, Midterms/Trump & the GOP, Inflation-Recession Fears, Title 42, COVID-19/Monkeypox, and Kellyanne Conway Book Among Top News/Talk Stories Yesterday (5/23). President Joe Biden’s tour of Asia in which he met with prime ministers from India, Australia and Japan; the ongoing Russian invasion of Ukraine and its effects on the global economy; the primary elections for the November midterms and Donald Trump’s influence over the GOP; the high price of gas & food and fears of a recession; the Biden administrations challenge to Title 42 that prevents migrants from entering the U.S.; the rising rate of COVID-19 cases in parts of the U.S. and the spike in monkeypox cases around the world; and former Trump counselor Kellyanne Conway’s new memoir were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, February 1, 2022

By Editor | by Editor

Start Your Own Business. Consultant Walter Sabo says, in a piece for TALKERS magazine, “‘Get fired from your corporate job and start your own business.’ That is the advice shared with air talent and radio executives when they are kicked out of corporations; start your own business. Working for yourself is a seductive thought. The challenge is that very few corporate employees know how to embrace the frame of mind and tools of self-employed entrepreneurs.” For those considering a move into self-employment, Sabo has some advice to share. “This article is not about ‘how to be successful working for yourself’ because success is never guaranteed. This article is about the ingredients needed to start any business.” Read it here.

‘Bloomberg Business of Sports’ Joins SportsMap Radio Network. The sports business show from Bloomberg Radio and syndication company Key Networks titled, “Bloomberg Business of Sports” is expanding its reach with its addition to the SportsMap Radio Network. The one-hour radio show is airing on Saturdays at 12:00 noon ET and Sundays at 9:00 am ET on the network heard on 100 stations across the U.S. “Bloomberg Business of Sports” is hosted by Michael Barr, Scarlet Fu, and Mike Lynch, and “takes listeners inside the business end of the sports world and explains what it means to fans and their pocketbooks. The show follows the money in the world of sports and the decisions that power the multi-billion-dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show reports on sports trades, salaries, endorsements, contracts, collective bargaining and more – all from an insider’s perspective and explains the money behind the final score.” Key Networks COO Dennis Green says, “Sports business is as important as the games that take place between the lines. Working with our partners at SportsMap and having them add the one-hour version of the ‘Bloomberg Business of Sports’ program on their network brings this important content to listeners every weekend.” Gow Media CEO David Gow adds, “We are thrilled to expand our collaboration with Bloomberg. The daily 60-second ‘Bloomberg Business of Sports’ report has been well received by our audience. We know our affiliates and listeners will enjoy hearing the long-form ‘Bloomberg Business of Sports’ show. This move reflects our commitment to providing great content, whether our own or through partnerships.”

Doug Stephan’s ‘DJV Show’ Adds 10 Affiliates. The nationally syndicated radio program “The DJV Show,” anchored by Doug Stephan, adds 10 new stations to its roster of affiliates. Adding the program to their schedules are: KTLR, Oklahoma City; WCAP, Lowell, MA; KUJ-AM/FM, Walla Walla, WA; WKCT-AM/FM, Bowling Green, KY; KLID-AM, Poplar Bluff, KY; KDXU, St. George, UT; and WGVA and WAUB, Finger Lakes, NY. This bumps the program that airs live from 5:00 am to 9:00 am ET hosted by Stephan and co-hosts Jennifer Horn, Victoria Keelan, and Jai Kershner presenting the What’s Trending Report, to more than 325 affiliates nationwide. Stephan comments, “It’s exciting to see the show continuing to grow after all these years. We welcome these new stations to a new and different way to start their day.” Keelan adds, “Creating the show has been a labor of love and a dream come true! We’ve blended my background of pop culture, fashion, and beauty with Jennifer’s vast knowledge of politics, world events, and her incredible sense of humor under the guidance of our fearless leader Doug, one of the most highly-regarded and versatile radio personalities. Together we have created a totally unique listening experience.”

Mark Grote to Host Overnights on WSCR, Chicago. As reported by Chicago media writer Robert Feder, Mark Grote will host the overnight show on Audacy’s sports talk WSCR-AM “The Score.” After the recent passing of overnight host and legendary Chicago sports media personality Les Grobstein, the station is continuing to offer live and local sports talk in the daypart. Grote, who serves as Chicago Bears reporter, will host from 12:00 midnight to 5:00 am three nights per week with other WSCR staffers handling the other weeknights. In a memo to staff, station PD Mitch Rosen says, “There will never be another Grobber. Mark Grote was as close to Les as anyone on our team.”

RTDNF Names Recipients of 2022 First Amendment Awards. The Radio Television Digital News Foundation announces the recipients of the 31st annual First Amendment Awards, which “honor individuals and organizations that exemplify responsible journalism and who practice their constitutionally guaranteed duty to seek and report the truth.” This year, RTDNF honors 10 individuals and organizations, an expanded group that recognizes the 2021 and 2022 recipients of the First Amendment Awards. Honorees will be recognized at the First Amendment Awards Dinner on March 9 at the Marriott Marquis in Washington, DC. This year’s recipient of the Leonard Zeidenberg First Amendment Award is NPR’s Mary Louise Kelly, co-host of “All Things Considered.” The 2021 recipient was Cesar Conde, chairman of NBCUniversal News Group. See all the winners here.

TALKERS News Notes. The Independent Broadcasters Association opens sign-up registration for its fourth bi-annual IBA National Cash Contest. IBA president Ron Stone says, “The IBA National Cash Contest has been one of the strongest benefits of being an IBA member. To be able to participate in a fully managed program like this, with up to three $1,000 winners daily, cannot be beat for the minimal investment of $300 per station. No other national program even comes close.” IBA member station volunteers will fully produce the contest. Vipology will serve as an independent source for all random drawings…..Public media outlet WNYC announces that news pro Phil Corso is joining the organization on February 14 as night editor for the Day-of News desk. WNYC says, “Phil’s arrival is a big step in the newsroom’s transformation and integration, giving us late-night support during the week and on Sunday nights for the first time. It’s a role that Phil is uniquely qualified to fill. He comes to WNYC from the New York Post, where he was a news editor for six years, overseeing that newsroom’s late-night operations and coverage decisions.”…..Veteran radio broadcasters Jim Harrington (WCBS-AM, New York; WBZ-AM, Boston; KDKA-AM, Pittsburgh) and Bill Knight (WUNI, Mobile; KWKH, Shreveport; WQDR Raleigh) are partnering to create a new information and entertainment podcast titled “It’s Another Day.” The “roughly” half-hour show is produced three days per week with the possibility of it becoming a daily program. Harrington says, “We figured we’d start the show and keep a low profile until we ironed out the rough spots. To our surprise, there were very few rough spots. Bill and I enjoy working together and it’s obvious to the listener. And what’s amazing is that the audience, even without that marketing, still found the program. We’ve had an amazing response.”…..iHeartMedia and Frolic Media announce the debut of “LoveStruck Daily,” a 20-minute daily podcast series hosted by romance experts that “dives into the addicting world of love, sharing a new real-life love story everyday guaranteed to give listeners all of the feels.” This is the first podcast from iHeartMedia and Frolic Media with plans to launch additional shows in the future…..Alec Baldwin and his company El Dorado Pictures, along with Cavalry Audioand iHeartMedia, announce a partnership on the new true crime podcast, “ART FRAUD.” The eight-episode series chronicles the fall of the one of the oldest and most revered galleries in New York City: The Knoedler. Narrated by Baldwin and containing never-before-heard interviews with the mastermind behind the years long con, “ART FRAUD” goes deep to paint the clearest picture yet about the greatest deception in the history of American art. It is written by Michael Shnayerson and is based on his Vanity Fair article…..Audacy adds “The BOB & TOM Show” to the weekday programming lineup on KFH-AM/FM, Wichita, beginning today (2/1). Tom Griswold says, “We’ve had a long and successful history in Wichita and we’re happy to be back. Let’s have a few laughs and have some fun again! Many thanks to Jackie Wise and Tony Duesing. What a great way to celebrate the 100th anniversary of KFH.”

Ukraine Tensions, COVID-19, Spotify & Joe Rogan, January 6 Investigation, Supreme Court, Midterms/Trump & the GOP, Beijing Olympics, and Super Bowl Among Top News/Talk Stories Yesterday (1/31). The diplomatic tensions between the U.S. and Russia over the latter’s military build-up at the Ukraine border; the rate of COVID-19 cases in the U.S. and abroad and mask & vaccine mandates; Spotify’s challenges over controversy from Joe Rogan’s podcast and music artists leaving the streaming platform; the January 6 investigation and reports of Mike Pence chief of staff Marc Short’s cooperation with the House Select Committee; President Joe Biden’s promise to nominate a Black woman for the U.S. Supreme Court; the battle for control of Congress in the November midterms and Donald Trump’s influence over the GOP; the political and COVID aspects of the Beijing Winter Olympics; and the Cincinnati Bengals’ and Los Angeles Rams’ Sunday victories that put them in Super Bowl XVI were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Advice

Start Your Own Business

By Editor | by Editor

By Walter Sabo
SABOMedia Corp
Founder

 

NEW YORK — “Get fired from your corporate job and start your own business.” That is the advice shared with air talent and radio executives when they are kicked out of corporations; start your own business. Working for yourself is a seductive thought. The challenge is that very few corporate employees know how to embrace the frame of mind and tools of self-employed entrepreneurs.

(more…)