Monday Memo: Podcasting? Don’t Tweet Like Trump
By Holland Cooke
Consultant
X – which most people I hear still call “Twitter” – is a great way to attract new ears.
Tips:
— Write a stack of Tweets for each episode, and post at intervals, so you’re not further-down readers’ feeds then they are scrolling.
— Use # and @ to attract those with affinity to your subject and/or guest.
And don’t Tweet like Trump
4 reasons why:
— Relentless negativity gets old quickly. We all know, and seek to avoid, someone whose glass is ALWAYS half-empty. Don’t be him or her.
— Bellicose braggadocio gets old even quicker. And “I,” “I,” “I,” “me,” “me,” “me” emulates an unfortunate talk radio caricature podcasters want to avoid.
— Millennials – heavy podcast consumers — are repelled by acrimony and seek consensus.
— Once it’s out there, you can’t take it back… even if you delete-the-Tweet. The Library of Congress archives all Tweets, and they’re not the only ones. Those who don’t wish you well may have screen-grabbed what you posted… something politicians learn the hard way when their words show up on opponents’ campaign commercials. And we’ve all read radio trade press reports of DJs and talkers who’ve been fired for social media faux pas.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
Twitter. In the 2024 Infinite Dial, 19% of the total population in the U.S. are using X – a 30% drop. Edison says, “While The Infinite Dial has recorded many incremental changes over its long history, a 30% change in any metric year-over-year is incredibly rare and noteworthy, acknowledging that in 2022 and 2023 the survey referred to the service as ‘Twitter’ and in 2024 it referred to the service as ‘X (formerly known as Twitter).’ Keep in mind this is not a measure of subscribers or Twitter/X accounts, but a measure of people who say they are ‘currently ever’ using the service. In addition to this overall usage drop, Twitter/X saw declines in monthly and weekly usage.” 
his CBS Sports Radio-syndicated program will cease its video simulcast with CBS Sports and that simulcast will move to X (formerly Twitter) soon. Rome had nothing but praise for CBS Sports and added that the video simulcast will disappear for a period before resurfacing on X at a date yet to be determined. There are no reported changes coming to the radio program itself. 
Survey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home.
night. But they’re all pretty much just talking to their friends. Ours might be the first ‘professional’ talk show that will take spontaneous video phone calls and only video phone calls from the public.” Peters goes on to say, “When I started this project, I decided I was going to go wherever the prevailing technology took me. Although I’ve hosted several television talk shows in the past, I’m a radio guy at heart. So, we started with a live audio show… but it’s currently way easier to do live video than live audio. So, then it became a radio show with a video feed, and standard phone call-in. But when I realized that we could take video phone calls, I said screw it, let’s get real: it’s a TV show – with the public joining in, on the screen.” Peters’ new program will debut on Rumble, YouTube, Twitter, Facebook, Twitch, OnlyFans, Odysee, Telegram & Trovo, and audio-only on Podbean Live.
Accusing social media giant Meta of pilfering former Twitter employees to create a “copycat” application, Twitter is threatening legal action against Meta over “Threads,” Meta’s text-based “Twitter killer” platform. In a letter addressed to Meta chief executive officer Mark Zuckerberg, Twitter lawyer Alex Spiro argues that Meta used Twitter’s trade secrets and intellectual property to build Threads. Flatly dismissing Spiro’s letter, Meta spokesperson Andy Stone states on Threads, “No one on the Threads engineering team is a former Twitter employee – that’s just not a thing.” Heretofore silent on the launch of Threads, Twitter executive chair/chief technical officer Elon Musk late last week backed Spiro’s claims stating, “Competition is fine – cheating is not.” In addition, Twitter chief executive officer Linda Yaccarino tweeted that Twitter is “often imitated – but the Twitter community can never be duplicated.” According to Zuckerberg, Threads drew more than 30 million sign-ups within 48 hours of last Wednesday night’s (7/5) launch; that number has reportedly now more than tripled, exceeding the 100-million mark.
Dominion Voting Systems settlement but Carlson remains under contract to FOX (through the end of 2024) and is still being paid by FOX. This is a fairly standard non-compete situation found in most television and radio contracts. Carlson and his attorney, Harmeet Dhillon, argue that FOX is attempting to stifle Carlson’s First Amendment rights. This case appears to be headed to court. 
was a violation of the non-compete portion of his contract. Axios reports that Carlson’s lawyers say, “Any legal action by FOX would violate [Carlson’s] First Amendment rights.” The Axios piece goes on to say that Carlson is accusing FOX News of breach of contract for breaking their promise to not settle the Dominion Voting Systems lawsuit in a manner in which it would indicate wrongdoing on the part of Carlson. It’s been reported that firing Carlson was a part of FOX’s settlement agreement with Dominion. 
Sports gambling analyst Jason McIntyre in which crosstown news/talk WIND-AM, Chicago personality Dan Proft soon became involved. In the course of this being discussed by hosts on both WIND and WSCR, Riordan said, directing his words to Proft, “Dan, I’ll have sex with your mother,” and then adding, “Dan Proft, you bring your mother over here, and I’ll bone her.” When Audacy was asked for a comment by the Chicago Sun-Times, it declined to comment. 
Tik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.
Twitter CEO Elon Musk told NPR reporter Bobby Allyn that Twitter dropped the labels after a suggestion from author Walter Isaacson, who is reported to be writing a biography of Musk. NPR said it was suspending use of the Twitter platform as a result of the labels. NPR spokeswoman Isabel Lara says the company has nothing new to say on the matter. Twitter also put the labels on the BBC, PBS and Canada’s CBC. 
Kaye announced his contest to give away five Twitter Blue subscriptions to listeners who can explain why they are most deserving of the prize. Kaye says, “We are always looking for fun and unique ways to help our audience. Many of our listeners lost their blue check marks in the purge. Several others never had one to begin with. Either way, the twitter blue check mark has once again become a hot commodity and a major status symbol in the war to protect free speech. What better prize could we offer our listeners?” Kaye is giving away one subscription each day this week.
NPR has responded to the new label saying it is “inaccurate and misleading, given that NPR is a private, nonprofit company with editorial independence. It receives less than 1 percent of its $300 million annual budget from the federally funded Corporation for Public Broadcasting.” NPR CEO John Lansing is quoted saying the company is “protecting its credibility and its ability to produce journalism without a shadow of negativity. The downside, whatever the downside, doesn’t change that fact. I would never have our content go anywhere that would risk our credibility.” 
content through financial resources, direct or indirect political pressures, and/or control over production and distribution.” Twitter owner Elon Musk replied to NPR’s protestations with two words – “Seems accurate.” NPR president and CEO John Lansing said the company was disturbed to see the “state-affiliated Media” tag slapped on its tweets and calls it “unacceptable for Twitter to label us this way.” 
views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million. 
