Industry News

Round Four of April PPMs Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM is steady with a 7.3 share (weekly, 6+ AQH share) that keeps it ranked #4, while Curtis Media Group’s news/talk WPTF is also steady at a .6 share and stays in the #23 rank. A number of news/talk stations with no direct competition stayed steady or improved during the period, including Urban One’s WIBC-FM, Indianapolis which added six-tenths for a 5.7 share that lifts it to the #7 rank and Cox Media Group’s WOKV-FM, Jacksonville which leaped 1.2 shares for a 9.1 share finish good for the #3 rank. Elsewhere, iHeartMedia’s news/talk WISN, Milwaukee rose 1.3 shares for a 10.3 share and cementing its eighth straight month at #1. (Its direct competitor WTMJ stopped subscribing to Nielsen several months ago.) See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

April 2024 PPM Ratings Takeaways – Part Four

imApril 2024 PPM Data – Information for the April 2024 survey period (March 28 – April 24) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea. The other 28 teams played their first game March 28.

NBA and NHL playoffs began April 20.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are March 2024 – April 2024 (6+).

AUSTIN

News/Talk

KLBJ-AM 3.8 – 4.5, #9 – #7

KJCE .1 – .1, #30 – #30

News

None

Sports Talk

KBPA-HD2  .9 – .9, #21 – #21

KVET-AM .7 – .5, #23 – #24

KTAE DNA – DNA, DNA – DNA

Public Radio News/Talk

KUT 8.4 – 7.6, #2 – #2

KUT-HD2 DNA – DNA, DNA – DNA   

RALEIGH

News/Talk

WTKK 7.3 – 7.3, #4  – #4

WPTF .6 – .6, #23 – #23

News

WRAL-HD3 .5 – .7, #24 – #21

Sports Talk

WCMC-FM 3.0 – 3.1, #13 – #12 (Carolina Hurricanes)

WCMC-FM HD2 DNA – .1, DNA – #25 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 8.7 – 7.9, #2 – #3

Note: Public radio news/talk WUNC’s -.8 (8.7 – 7.9) is tied for Raleigh’s largest (6+) March 2024 – April 2024 decrease.

INDIANAPOLIS

News/Talk

WIBC 5.1 – 5.7, #8 – #7

News

WOLT-HD2 DNA – .2, DNA – #25

Sports Talk

WIBC-HD2  2.6 – 2.3, #16 – #16

WNDE .5 – .3, #22 – #22

WXNT DNA – DNA, DNA – DNA

WFNI DNA – DNA, DNA – DNA (Pacers)

Public Radio News/Talk

WFYI 5.6 – 5.9, #6 – #6

MILWAUKEE 

News/Talk

WISN 9.0 – 10.3, eighth consecutive month at #1

WLIP .1 – .1, #26 – #26

WAUK .2 – DNA, #22 – DNA

WTMJ DNA – DNA, DNA – DNA (Brewers)

WGKB DNA – DNA, DNA – DNA

News

None

Sports Talk

WRNW 2.4 – 2.3, #15 – #15

WOKY .1 – .2, #26 – #21

WSSP .2 – .2, #22 – #21

WKTI DNA – DNA, DNA – DNA

Public Radio News/Talk

WUWM 2.9 – 3.3, #13 – #10

WHAD 1.3 – 1.8, #17 – #16

WHAD Stream  DNA – DNA, DNA – DNA  

Note: News/talk WISN’s +1.3 (9.0 – 10.3) represents Milwaukee’s largest (6+) March 2024 – April 2024 increase.

NASHVILLE

News/Talk

WWTN 6.5 – 5.7, #5 – #5

WLAC 1.8 – 1.7, #18 – #18

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 6.6 – 5.5, #4 – #7

WPRT 2.3 – 2.5, #17 – #17 (Predators)

Public Radio News/Talk

WPLN 4.8 – 3.2, #9 – #15

WPLN-HD3 Stream .2 – DNA, #23 – DNA

Note: Public radio news/talk WPLN’s -1.6 (4.8 – 3.2) represents Nashville’s largest (6+) March 2024 – April 2024 decrease.

PROVIDENCE 

News/Talk

WPRO-AM 6.2 – 7.0, #5 – #4

WHJJ  1.3 – 1.1, #13 – #12

News

None

Sports Talk

WVEI 1.5 – 1.7, #11 – #9

WPRV .1 – .1, #18 – #18

WBZ-FM DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 2.1 – 2.1, #8 – #8

WNPN 1.4 – 1.0, #12 – #13

WCAI .1 – .1, #18 – #18

NORFOLK

News/Talk

WNIS  2.0 – 2.1, #14 – #14

WGH-FM HD2  .1 – .1, #23 – #24

News

WNOH .3 – .3, #21 – #23

Sports Talk

WVSP 1.3 – 1.1, #17 – #17

WGH-AM .1 – .1, #23 – #24

Public Radio News/Talk

None 

JACKSONVILLE

News/Talk

WOKV-FM 8.3 – 9.1, #3 – #3

News

WJBT-HD2 .DNA – .2, DNA – #21

Sports Talk

WOKV-AM .2 – .2, #21 – #21

Public Radio News/Talk

WJCT 2.1 – 2.4, #13 – #13   

Note: News/talk WOKV-FM’s +.8 (8.3 – 9.1) is Jacksonville’s largest (6+) March 2024 – April 2024 increase.

WEST PALM BEACH

News/Talk

WFTL 2.6 – 2.6, #8 – #8

WZZR 1.1 – 1.2 #13 – #13

WJNO 1.1 – .9, #13 – #14

News

None

Sports Talk

WMEN .4 – .5, #17 – #16

WBZT .4 – .3, #17 – #19

Public Radio News/Talk

WLRN 2.6 – 2.6, #8 – #8

WLRN-HD2 Stream DNA – DNA, DNA – DNA

GREENSBORO

News/Talk

WPTI 3.5 – 3.9 #11 – #10

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.6 – 4.4, #6 – #7

WUNC 2.5 – 2.5, #12 – #12

MEMPHIS

News/Talk

WREC 1.8 – 1.4, #8 – #10

KWAM .4 – .4, #13 – #13

News

None

Sports Talk

WMFS 2.3 – 2.3, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #15 – #15 (Grizzlies)

WMC-AM DNA – .2, DNA – #15

Public Radio News/Talk

WKNO 1.6 – 1.1, #10 – #11

WKNO-HD2  DNA – DNA, DNA – DNA

HARTFORD

News/Talk

WTIC-AM 6.2 – 5.4, #5 – #6

WDRC-AM 1.6 – 1.6, #16 – #16

WPOP .2 – .2, #20 – #20

WTIC-AM Stream .2 – .2, #20 – #20

News

None

Sports Talk

WUCS 2.1 – 1.8, #13 – #14

Public Radio News/Talk

WNPR 5.0 – 5.0, #7 – #7

WFCR .4 – .4, #18 – #18

Mike.Kinosian@gmail.com

Industry News

Yesterday’s (5/15) Top News/Talk Media Stories

The attempted assassination of Slovakian Prime Minister Robert Fico; President Joe Biden and former President Donald Trump agree to two debates; the Trump “hush money” trial; the Israel-Hamas war and U.S. military aid to Israel; the record high stock indexes, inflation and the U.S. economy; China’s Xi Jinping hosts Russia’s Vladimir Putin; the Russian advances in Ukraine; and the controversy over Chiefs kicker Harrison Butker’s stance on women in the workplace in a commencement speech were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Yesterday’s (5/14) Top News/Talk Media Stories

Michael Cohen’s testimony in former President Donald Trump’s “hush money” trial; the Biden administration’s weapons deal with Israel; President Joe Biden increases tariffs on numerous Chinese goods; the presidential race; inflation and the state of the U.S. economy; Tuesday’s primary elections; Russia ramps up attacks on Ukraine; the bird flu in cows were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Round One of April PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).  The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC drops eight-tenths to finish with a 3.2 share (weekly, 6+ AQH share) and falls to the #11 rank, while iHeartMedia’s news/talk WOR sheds two-tenths for a 1.4 share and remains ranked #20. In Los Angeles, iHeartMedia’s news/talk KFI surrenders nine-tenths to wrap the survey with a 4.6 share but remains ranked #3, as Audacy’s all-news KNX-FM rises four-tenths to finish with a 3.4 share and remains ranked #10. In Chicago, Nexstar Media Group’s news/talk WGN rises six-tenths for a 3.8 share and remains ranked #9, while Audacy’s all-news WBBM-AM/WCFS-FM dips two-tenths to a 5.2 share to stay ranked #4. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Powerful Agenda Set for TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest-running and most important national event is only one month away. Set for June 7 at Hofstra University, just outside of New York City on Long Island, TALKERS 2024: Radio and Beyond is fast on its way to being another advance sellout. Don’t be shut out. The power-packed, one-day agenda is spectacular! Check it out – along with registration, sponsorship and hotel information – by clicking here. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. 

Industry News

Yesterday’s (5/13) Top News/Talk Media Stories

Michael Cohen testifies in former President Donald Trump’s “hush money” trial; the pro-Palestinian protests and Israel’s troops amassed near Rafah; the presidential race; President Joe Biden ramps up tariffs on Chinese goods; Rudy Giuliani is fired from WABC radio show; Antony Blinken’s unannounced visit to Ukraine and Russia’s latest military push; Arizona pushes back the enforcement date for its anti-abortion law; the planet’s plummeting fertility rate; and the return of Canadian wildfires were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

EXCLUSIVE: Michael Harrison Talks to John Catsimatidis about WABC, New York Cancelling Rudy Giuliani’s Talk Show

Red Apple Media Group chief John Catsimatidis suspended Rudy Giuliani from his daily 3:00 pm to 4:00 pm talk show that’s been airing on WABC for several years. The New York Times, quotes Catsimatidis saying, “We’re not going to talk about fallacies of the November 2020 election. We warned him once. We warned him twice. And I get a text from him last night, and I get a text from him this morning that he refuses not to talk about it. So, he left me no option. I suspended him.” But there were more concerns on Catsimatidis’ part. Giuliani was found liable forim defaming two Georgia election workers, and they were accusing him of make new false accusations against them. The Times reports that in a memo from Catsimatidis to Giuliani he told Giuliani that they’ve been monitoring his show for comments about the election and that “radio operators had ‘worked diligently’ to excise content that might run afoul of defamation laws.” He also wrote, “You are once again stating that there was fraud. You may not do so on our airwaves.” Clearly, Catsimatidis was concerned about being involved in actionable language on Giuliani’s part. Giuliani spoke publicly over the weekend about being terminated and said he’s been imtalking about the 2020 election for three years and was never made aware that election talk was off limits. In The New York Times story Giuliani states that WABC’s policies on this topic are “a clear violation of free speech” to which TALKERS founder Michael Harrison comments, “As a lawyer, former attorneyim general and former mayor, Giuliani should know better than to muddy the waters about ‘free speech’ by citing it and distorting it for his own defense in this manner. The letter of the law regarding the First Amendment protects the rights and responsibilities of Catsimatidis as the licensee and platform owner in this situation. And as far as the spirit of the law as indicated by the general term ‘free speech’ is concerned, the understanding between these two men as to what Giuliani can discuss on WABC is completely subjective and ultimately based on what the licensee determines at any given moment to be in the best interest of the platform, its listeners and most importantly, the truth.” Listen to Michael Harrison and John Catsimatidis discussing the situation this morning by clicking here.

Industry News

Top News/Talk Media Stories Over the Weekend

Pro-Palestinian protests, college commencements and Israel’s war with Hamas; former President Donald Trump’s “hush money” trial; the presidential race; WABC suspends Rudy Giuliani from his daily talk show; Canadian wildfires bring smoke to northcentral U.S.; Vladimir Putin replaces defense minister, and Russia’s latest military push into Ukraine; and Senator Bob Menendez (D-NJ) goes on trial for corruption this week were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.

Industry News

Top News/Talk Media Stories for Week of May 6 – 10

The Donald Trump “hush money” trial in New York was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the pro-Palestinian protests on U.S. college campuses, followed by the U.S.-Israel weapons deal at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and was the result of ongoing research from TALKERS. See this week’s complete chart here.

Industry News

Yesterday’s (5/8) Top News/Talk Media Stories

Former President Donald Trump’s hush money trial in NYC; Georgia Appeals Court to review Fani Willis status; the pro-Palestinian protests and the U.S. policy on arms to Israel; U.S. House blocks Marjorie Taylor Greene’s resolution to oust Speaker Mike Johnson; the presidential race; the state of the U.S. economy and voters’ feelings about “Bidenomics”; the Russia-Ukraine war; Barron Trump named Florida at-large delegate to the Republican National Convention; and the severe weather that hit much of the central U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

John Curley to Receive 2024 Humanitarian of the Year Award

The TALKERS editorial board has announced the selection of colorful radio talk show host John Curley of KIRO “Newsradio 97.3 FM,” Seattle as the 2024 recipient of the publication’s Sharon L. Harrison Memorial Award for Outstanding Community Service. Curley will be presented the honor at the forthcoming TALKERS 2024: Radio and Beyond conference on Friday, June 7 at Hofstra University on Long Island, NY. Curley has co-hosted 3:00 pm – 7:00 pm afternoon drive on the Bonneville-owned news/talker for the past several years after serving in various time slots during the past decade, includingim mornings and late nights at the heritage station. Prior to that he served for 15 years as the local host of the evening magazine program on Seattle’s KING5 NBC. During his career on KIRO, Curley has spearheaded a number of extremely creative and high-profile charitable promotions in addition to operating an independent business as a fund-raising auctioneer for charitable causes and organizations across the nation.  He raises an average of $80 million per year with this endeavor. In making the announcement, TALKERS founder Michael Harrison stated, “John Curley is a true on- and off-air original… iconoclastic, candid, and smart. His charity work as a radio personality over the years has been creative, entertaining, and effective.  However, it is his remarkable skill and productivity as an auctioneer for non-profits around America that is absolutely stunning. When John gets on that stage, he raises auctioneering to a heart pounding art form and drags every ounce of generosity out of his spellbound audiences. His patter is song and his moves are dance.” To see John Curley in action click here. Curley will be one of 60 industry leaders speaking at TALKERS 2024: Radio and BeyondFor more information about the conference click here. (EDITOR’S NOTE: There were several personnel changes at KIRO Newsradio 97.3 FM this week including in the afternoon drive co-host position. See story below for more details.)

Industry News

Yesterday’s (5/6) Top News/Talk Media Stories

Israel moves forces into Rafah and the pro-Palestinian protests at American universities; former President Donald Trump’s legal battles; Russia announces “nuclear drills”; the U.S. migrant crisis; Social Security and Medicare solvency report; House Speaker Mike Johnson faces a new ouster vote; and the Oklahoma tornadoes were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Top News/Talk Media Stories Over the Weekend

The pro-Palestinian student protests and the Israel-Hamas war; Xi Jinping’s European tour; the presidential race; former President Donald Trump’s legal battles; House Speaker Mike Johnson faces new ouster vote; the Russia-Ukraine war; Kim Godwin steps down from ABC News president post; and the Texas floods were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.

Industry News

Howie Carr to Receive 2024 Lifetime Achievement Award

The TALKERS editorial board has announced the selection of legendary New England radio talk show host Howie Carr as the 2024 recipient of the Jim Bohannon Memorial Award for Lifetime Achievement. Carr will be presented the honor at the forthcoming TALKERS 2024: Radio and Beyond conference on Friday, June 7 at Hofstra University on Long Island, NY. Carr has been a Boston-based radio talk show host since the 1980s, heard primarily on WRKO. WRKO is now one of more than 20 stations across theim region that carry Carr’s independently syndicated afternoon drive talk show. He is an inductee in the Radio Hall of Fame. With roots in investigative print journalism, Carr is the New York Times best-selling author of The Brothers Bulger and Hitman, in addition to several other Boston organized-crime books and two novels. He has remained in newspaper work that goes back prior to his radio career as an active columnist for the Boston Herald and has received a National Magazine Award for his work with Boston Magazine. Boston organized-crime boss Whitey Bulger was so infuriated by Carr’s groundbreaking reporting that he once put out a murder contract on Carr – a story detailed on “60 Minutes.” At his 2013 trial on murder and racketeering charges, Bulger tried to have Carr banned from the courtroom by calling him as a defense witness. Before he was brutally murdered in a gangland hit, the crime czar still said his greatest regret was not murdering Carr when he had the chance. Carr once taught a course at Harvard, where he had to cross a picket line against himself to get to his class. In making the announcement, TALKERS founder Michael Harrison stated, “Howie Carr is the real deal – the best of both the old and new schools in media. He was practicing ‘cross-platform’ journalism and commentary long before it became the digital-era norm. He’s got ink in his veins and RF in his brains. His impact in the Northeast has been so strong for such a long time that if the six New England States were to consolidate as one, he would possibly be its first governor.” Carr will be one of 60 industry leaders speaking at TALKERS 2024: Radio and Beyond. For more information, see story below.

Industry News TALKERS 2024

Sharon Madison Named 2024 TALKERS Woman of the Year

im

Sharon “Sherry” Madison has been selected 2024 “Woman of the Year” by the TALKERS editorial board. She will be presented the Judy Jarvis Memorial Award for Outstanding Achievements in Talk Media by a Woman during TALKERS 2024 on Friday, June 7 at Hofstra University on Long Island. Mrs. Madison served as executive producer for her late husband Joe Madison’s long-running morning drive program on SiriusXM Satellite Radio’s Urban View channel since its debut on the platform in 2008. Prior to that she worked closely with her husband – a Radio Hall of Fame inductee – on his talk shows heard on a number of stations including WOL and WWRC in Washington, DC. The Madisons were married for more than 45 years. Joe Madison succumbed after a bravely fought battle with cancer earlier this year. The “Woman of the Year” award will be presented by legendary radio talk show host Larry Young of WOLB, Baltimore during a TALKERS tribute to Joe Madison at the conference. Upon announcing the choice, TALKERS publisher Michael Harrison stated, “This is a classic case of a great woman behind a great man. This brilliant, distinguished woman has served with skill and steadiness creating a landmark program of utmost importance as one of the truly outstanding producers to ever work in talk radio. In 2024, no one deserves it more.”

Industry News TALKERS 2024

John Catsimatidis Named Recipient of 2024 TALKERS Freedom of Speech Award

im

Self-made billionaire businessman, broadcasting entrepreneur, radio talk show host and best-selling author John Catsimatidis (pictured above speaking at last year’s TALKERS 2023) has been selected by the TALKERS editorial board as the 2024 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. The honor, also commonly referred to as the “TALKERS Freedom of Speech Award,” is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. In addition to Catsimatidis’ founding and/or ownership of major enterprises in the fields of grocery chains and the energy industry, he is a long-running radio talk show host who began changing the course of the medium’s history by purchasing heritage radio station WABC, New York in 2019.  Since then, the Greek immigrant born on the island of Nistros in 1948 and who came to the United States with his parents when he was six months old, has made significant progress in repositioning and reinvigorating the legendary talk and music station to its role as a major cultural and political influencer in modern media. This has been accomplished by boldly bringing diverse, high-profile voices to the station’s talent lineup, focusing heavily on local news and public policy issues, eliminating paid weekend programming, adding a dash of music and pop culture to the mix, concentrating the station’s schedule on live shows in real time and investing in community-oriented events. Catsimatidis’ Red Apple Media Group has subsequently expanded the station’s national footprint by acquiring WLIR-FM, Long Island and launching its own syndication arm, Red Apple Audio Networks. TALKERS publisher Michael Harrison, upon announcing the selection, stated, “John Catsimatidis is a true New York City legend and former mayoral candidate who has proven to be one of the most positive forces the radio industry has seen in decades. He embodies the spirit of what this award is all about. He joins a remarkable list of broadcasters from all ends of the political spectrum – left, right, middle, and apolitical – who’ve received this honor going back every year to the origins of TALKERS in the late 1980s.” The award will be presented at TALKERS 2024: Radio and Beyond at Hofstra University on Long Island Friday, June 7.

Industry Views

Monday Memo: April Fool!

By Holland Cooke
Consultant

imPick a day, any day. At least one news item will have the little voice in your head hollering “TELL me you’re kidding!” After recent headlines, and as various plots thicken, that little voice might need a lozenge.

In olden times, DJs’ and hosts’ April 1 on-air shenanigans would amuse and/or upset listeners. Some of these gags cost jesters their jobs. Expect less of that today, as the local talent ranks have thinned. Maybe A.I. DJs will come up with something.

As cutbacks were cascading on April 1, 2008, my gallows humor headline was: “Farid himself now voice-tracking True Oldies, using on-air name Fred Soulman, as staff cuts force management on-air. The Mystery Oldie-of-the-Day winner gets 1,000 shares of Citadel stock or $1,000 cash, whichever is less. APRIL FOOL!”

im

Back to the future: Many surviving jocks and talkers and newscasters have something in common, what consultants call “word economy.” It’s never been more important than during these dizzying days, but it’s nothing new. All along, those who took only 7 seconds to make a point seemed to be more successful than those who took 17 seconds. When I was a DJ, I stole a line from WABC’s Dan Ingram, who intro’d the Elton John song, “Someone Shaved My Wife Tonight.”

If you’re spinning the hits, streams are spinning more of ‘em, without eight-unit stopsets. So keep it moving. Doing news? Listeners are wondering “What NEXT?” and if you’re telling them, succinctly, they’ll find you helpful and habit-forming. Hosting a talk show? Understand that every other media experience listeners favor is interactive. Busy caller traffic (something local advertisers notice) lets you own topic du jour.

And whether you’re a DJ, news person, or host: Every…single…minute…someone just got in the car. Reset frequently-enough that they’re up-to-speed.

But don’t take my word for it. Being April Fool’s Day, I’ll let these funsters (some immortal) demonstrate this word economy I preach:

“I saw a bank that said ‘24-hour banking,’ but I don’t have that much time.”

— Comedian Steven Wright, my Block Island neighbor

“When I was a kid my parents moved a lot, but I always found them.”

Rodney Dangerfield

“I was going to have cosmetic surgery until I noticed that the doctor’s office was full of portraits by Picasso.”

Rita Rudner

“I’ve had a perfectly wonderful evening, but this wasn’t it.”

Groucho Marx

“I hate housework. You make the beds, you do the dishes, and six months later, you have to start all over again.”

Joan Rivers

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.