At the end of the day, when all is said and done, broadcasters and podcasters should avoid clichés like the plague. And redundancies, “Period, full stop.”
Consultant, longtime TALKERS columnist – and, yes, long, long-ago English teacher – Holland Cooke has been collecting verbal misdemeanors for decades. His new quick-read e-book Who Talks Like That??? skewers broadcast-ese, bloated wording, antique vocabulary, redundancies, mispronunciations and other ways we accidentally make listeners notice how we’re talking instead of what we’re saying.
“Because radio and podcasts are intimate media, and unforgiving,” Cooke urges, “sound human.” Especially now that every word is competing for attention with SO many audio competitors. FREE download to TALKERS readers: https://getonthenet.com/OOPS.pdf