Industry Views

The Algorithm Knows What You Did But It Doesn’t Know Why

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By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

 

imgA viewer watches the same political clip three times. The platform sees a powerful signal: this person stopped, stayed, and came back. What it cannot reliably know is whether the viewer loved the argument, hated it, was factchecking it, or was showing it to someone else in disbelief. The algorithm knows a viewer watched. It does not necessarily know why. That is why YouTube looks beyond viewing itself to other signals of appeal, engagement, and satisfaction.

That distinction matters to broadcasters because digital analytics can look much more intelligent than they really are. An algorithm can measure behavior with extraordinary precision, but behavior is not motive. PPM taught radio a version of the same lesson. Nielsen’s meter can passively detect exposure to encoded audio, but the resulting audience measurement cannot tell a programmer why someone listened or why audience levels changed.

Livestreaming creates the opposite problem. Instead of too little explanation, the host suddenly gets too much of it. The chat is moving. People are demanding another topic, praising a guest, attacking a caller, or announcing that the segment is dying.

That feedback is valuable, but the people typing are not necessarily representative of the people listening. Radio hosts should already understand this because callers have never represented the entire audience. They represent the portion motivated enough to pick up the telephone. Livestream chat is the same phenomenon at digital speed.

The danger comes when these two imperfect signals reinforce each other. The dashboard says engagement jumped. The chat says, “More of this.” A host can easily conclude that the audience has spoken when what actually happened is that a particularly active portion of the audience became particularly visible.

Good broadcasters have always listened to the audience without surrendering the show to it. Digital tools make that listening faster and more detailed, but they do not eliminate the need for judgment.

The algorithm knows what people did. The chat tells you what some people said. The programmer still has to decide what either one means.

For the larger discussion of ratings, PPM, algorithms and digital distribution, read The Algorithm Is Listening here: https://talkers.com/category/industry-views/

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry News

Sabo Sez: Mitch Reed’s Deserved Award

imgBy Walter Sabo
A.K.A. Walter Sterling
Host, The Other Side of Midnight
WABC, New York / Red Apple Audio Networks

The Radio Hall of Fame has just announced their “Legends” inductees, and it includes B. Mitchell Reed. YES!

One of the minor injustices of radio is the curious legacies of Tom Donahue and B. Mitchell Reed relative to the creation of free-form progressive rock radio. They were best friends with parallel careers. Both were top-of-their-game “screaming” Top 40 DJs. Tom in San Francisco, Mitch in LA and NYC. Top earnings, ratings, and both around 40 when they went to the Monterey Pop Festival. There they learned that their teens were changing fast. Harder rock, anger about Vietnam, and drugs. They knew their style of radio was out of synch with the moment.

Every day on his way to work in LA, Mitch drove past the Pasadena Presbyterian church and noticed a radio antenna on the grounds.

The tower was pumping out an FM signal that covered Los Angeles, broadcasting from the basement of the church. Underground. Mitch talked to the preacher he met along the way. And he bought time on the station at night and experimented with playing hard rock and a new form of presentation. His friend Donohue sent tapes from San Francisco, and the two of them created “free form” radio (also referred to as “underground” radio) from the basement of the church. The frequency became KPPC-FM.

Note: both of them created free-form radio at risk to their careers and income while over the age of 40. Tom continued as a progressive rock jock in San Francisco, and Mitch became an icon in Los Angeles as an album rock jock on KLOS and KMET. Oddly, Tom gets more of the image and credit, but they were very much partners.

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B. Mitchell Reed (l), his wife Carol (c), and Michael Harrison (r) at KMET, Los Angeles in the late seventies.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “The Other Side of Midnight” is heard on WABC, New York and the Red Apple Audio Network 1:00 am – 5:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com. He can be phoned at 646-678-1110.

Industry News

Top News/Talk Media Stories This Past Week (July 27-31)

Here are the most talked about stories of the past week (7/27-31) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Iran War / Hamas Disarmament Deal
  2. Fauci Hearing
  3. Graham Ceremonies
  4. ICE Operations
  5. Gas Prices / Financial Markets / Fed Policy
  6. Trump Polls / November Mid-Terms
  7. Mail-In Voting Reforms
  8. Blanche Confirmation Delay / Comey Prosecution
  9. Mitch McConnell Health
  10. European Wildfires

People

  1. Donald Trump
  2. Benjamin Netanyahu
  3. Anthony Fauci / Rand Paul
  4. Lindsey Graham / Darline Graham
  5. JD Vance
  6. Tom Homan
  7. Kevin Warsh
  8. Mike Johnson
  9. Todd Blanche / James Comey
  10. Mitch McConnell

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

TALKERS News Notes

KIRO-FM Debuts Home Improvement Show. Bonneville’s KIRO-FM, Seattle “Newsradio 97.3 FM” will launch “Inside Out with Tami Michaels” on August 8 airing from 2:00 pm to 3:00 pm. KIRO says the home improvement show will bring listeners an entertaining and informative mix of interior design trends, practical how-to advice, innovative home and lifestyle products and services, pet topics, and more.

WPEN-FM Becomes “97.5 LeBron – Home of King James.” Following Friday’s news that LeBron James is joining the Philadelphia 76ers, Beasley’s sport talk WPEN-FM “97.5 The Fanatic” is celebrating by temporarily rebranding the station “97.5 LeBron… Home of King James!” Program director Scott Masteller comments, “These are the moments sports radio is built for. Philadelphia has been waiting for this day, and every conversation is about LeBron and the Sixers. From the first show this morning through the final segment tonight, we’re bringing fans everything they need to know about one of the biggest stories in NBA history.”

Industry News

Top News/Talk Media Stories This Past Week (July 20-24)

Here are the most talked about stories of the past week (7/20-24) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Iran Hostilities Intensify
  2. Houthi Red Sea Attacks / Oil Prices Climb
  3. U.S.-Saudi Arabia Nuclear Deal
  4. House Passes Military Spending Bill
  5. Hegseth on Capitol Hill
  6. Trump Defers CA and MN Medicaid Payments / Trump Tariffs
  7. ICE Killings
  8. Primary Races
  9. Darline Graham to Run for Full Term
  10. Tropical Storm Bertha

People

  1. Donald Trump
  2. Mohammed bin Salman
  3. Benjamin Netanyahu
  4. JD Vance
  5. Marco Rubio
  6. Mike Johnson
  7. Pete Hegseth
  8. Jay Feeley / Amish Shah
  9. Darline Graham
  10. Mitch McConnell

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

TALKERS Marks 36th Anniversary

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Today marks the 36th anniversary of the launch of the broadcast industry trade journal, TALKERS.  The first issue of TALKERS rolled off the presses as a tabloid-style newspaper on Monday, July 23, 1990.

The publication was the brainchild of Michael Harrison, who had already made his mark as a radio broadcasting pioneer (often referred to as “the father of AOR radio”) and trade magazine editor (Radio & RecordsBillboard) when he conceived a periodical imgdevoted to chronicling the development and growth of what he envisioned as “the coming talk radio phenomenon of the nineties.” The publication went on to publish as a newspaper on newsprint evolving into a glossy magazine and eventually an online publication fully devoted to serving the needs of talk radio and eventually a variety of spoken word platforms that have collectively become known as talk mediaTALKERS also contributed to the growth of the field by producing 28 national conventions / conferences in New York and two in Los Angeles, more than 50 groundbreaking radio rows, dozens of talk show host tours of international hot spots, and thousands of hours of spoken word syndicated and online programming. Throughout its colorful history, TALKERS always maintained a neutral position regarding politics except for, as Harrison puts it, “unwavering support of the First Amendment.”

Industry Views

Harrison: Don’t Believe that AI Lacks “Heart”

imgTALKERS founder Michael Harrison is this week’s guest on the National Press Club’s official podcast, Update-1, in which he tackles the topic “Predicting the Future of Media Following the Shutdown of CBS News Radio.” Interviewed by noted American University media professor Gemma Puglisi, Harrison addresses such issues as changes in the tenets of journalism and the general shrinkage of radio news. Along the way, he offers his insights into a variety of media and societal topics including the impact of clickbait and what he describes as “the daily dance of affirmation” resulting imgfrom the trend toward news platforms “targeting” audiences for purely marketing purposes. Harrison defends AI from critics who claim the technology lacks “heart” and that audiences will swing back to the “authenticity” being destroyed by AI slop. Harrison makes the case that what counts is the humanity behind the operation of AI which is “only a tool.” He says, “Blaming AI for shallow content is like attributing shoddy novels to the invention of the word processor.” Harrison boldly predicts that AI and modern technology will hasten the “death of Hollywood” as we know it among other insights into the future of news, entertainment, and communications.  Don’t miss this!  To listen to the podcast in its entirety, please click here.

Industry News TALKERS 2026

TALKERS 2026 Conference Videos Attract 30,000-plus Views on YouTube

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Attendees at TALKERS 2026: Radio’s Next Chapter in the Lawrence Herbert School of Communication’s TV Studio A

The 28th annual installment of the TALKERS conference, TALKERS 2026: Radio’s Next Chapter, has drawn more than 30,000 views thus far on the TALKERS MEDIA YouTube channel.  This year’s installment of longest running and most important talk media industry gathering was held on Friday, June 5 at Hofstra University on Long Island, drawing a crowd of 338 registrants and more than 65 speakers. TALKERS VP / executive editor Kevin Casey comments, “The world-class Hofstra video team at the Lawrence Herbert School of Communication really came through for us in documenting a power-packed day of panel discussions, one-on-one presentations, and keynote addresses making the event’s valuable content available to a wide broadcast industry audience across the nation as well as internationally. We couldn’t be more pleased.”  To view the events of that special day captured on video, please click here.

Industry News

Prolific Talk Radio Guest, Dr. Linda Salvin Addresses African Clean Water Crisis at UN.

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One of talk media’s most popular guests (and former radio host) on a wide range of subjects from metaphysics to epidemiology, Linda Salvin, PhD, recently spoke (7/16), during her current New York City media tour, at a special meeting at the United Nations where she serves as a representative and speaker for the international organization’s Water & Sanitation for Africa. The WSA is a pan-African intergovernmental agency that holds Permanent Observer status at the UN. Operating under this mission, the organization actively promotes clean water, sanitation initiatives, and recently launched Africa’s first Three Tier Sanitation Club to empower youth and students. Dr. Salvin (l) is pictured at the discussion along with Professor Ada Okika (c), and Dr. Nabhit Kapur (r) along with a wide array of international experts and spokespersons. She tells TALKERS, “2.2 million people in the world are still without water. As a former epidemiologist, I know cholera, dysentery dehydration, salmonella, and other diseases are rampant. The goal is to have fresh water – especially for women and children worldwide.  We take it for granted. They walk miles for water. I’m proud of this assignment.”  The Southern California-based Dr. Salvin continues, “I’m going to be a guest with Walter Sterling on his “The Other Side of Midnight” show on WABC Tuesday, July 21st at 1:00 am ET, 10:00 pm PT. I’m really looking forward to joining such an icon.”  Dr. Salvin’s website is www.LindaSalvin.com.

Industry News

Top News/Talk Media Stories This Past Week (July 13 – 17)

Here are the most talked about stories of the past week (7/13-17) on news/talk radio and related talk media according to TALKERS:

Stories

  1. ICE Killings
  2. U.S.- Iran War
  3. Graham Death Aftermath / McConnell Health Status
  4. Trump’s Election Integrity Address
  5. Dems Block Defense Bill
  6. Blanche Confirmation Hearings
  7. SCOTUS Requests Increased Security Funding
  8. DOJ Subpoenas NYT Reporters
  9. Judge Rebukes Trump-IRS Deal
  10. Wildfire Smoke Smothers Midwest & Northeast / Texas Floods

People

  1. Donald Trump
  2. Joan Sebastian Guerrero / Lorenzo Salgado Araujo
  3. Lindsey Graham
  4. Mitch McConnell
  5. JD Vance
  6. Marco Rubio
  7. Chuck Schumer
  8. Todd Blanche
  9. Elena Kagan / Amy Coney Barrett
  10. Kathleen Williams

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.