April 2023 PPM Ratings Takeaways – Part Four
April 2023 PPM Data – Information for the April 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Nielsen Audio’s April 2023 sweep covered March 30 – April 26.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are March 2023 – April 2023 (6+).
AUSTIN
News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.6 – 5.5, -.1, fourth to third
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Texas’ KUT 5.3 – 4.7, -.6, fifth to seventh
Number One 6+: Waterloo Media Group adult hits KBPA, fourth month in succession, 8.7 – 9.7, +1.0
Largest 6+ March 2023 – April 2023 Increase: adult hits KBPA and rhythmic CHR KPEZ (+1.0)
Largest 6+ March 2023 – April 2023 Decrease: Spanish adult hits KLJA (-1.3)
RALEIGH
News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.3 – 8.8, +.5, locked in the runner-up slot
News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” flat at .3, #23 to #15
Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.1 – 3.4, +.3, #11 to #8
Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.5 – 8.0, +.5, anchored in third-place
Number One 6+: Urban One urban AC WFXC, fourth straight month, 9.6 – 9.3, -.3
Largest 6+ March 2023 – April 2023 Increase: urban contemporary WQOK and CHR WDCG (+.8)
Largest 6+ March 2023 – April 2023 Decrease: country WNCB (-.5)
INDIANAPOLIS
News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.1 – 6.4, -1.7, second to fourth
News: None in the top twenty
Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 2.9 – 2.6, -.3, #12 to #13
Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.9 – 5.1, +.2, repeats in seventh-place
Number One 6+: Urban One adult contemporary WYXB, third month in a row, 9.0 – 8.4, -.6 and country cluster-mate WLHK, first month, 5.9 – 8.4, +2.5
Largest 6+ March 2023 – April 2023 Increase: country WLHK (+2.5)*
Largest 6+ March 2023 – April 2023 Decrease: news/talk WIBC (-1.7)**
*Represents the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets
**Represents the largest March 2023 – April 2023 decrease (6+) of any station from these 12 PPM-markets
MILWAUKEE
News/Talk: iHeartMedia’s WISN “News Talk 1130” unchanged at 9.7, #2 to #1
Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks, Brewers) 7.4 – 9.2, +1.8, fourth to third
News: None in the top twenty
Sports Talk: iHeartMedia’s WRNW “97.3 The Game” flat at 1.3, repeats at #16
Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.2 – 1.0, -.2, stays at #17
Public Radio News/Talk: University of Wisconsin-owned WUWM 2.1 – 2.8, +.7, #15 to #13
Number One 6+: news/talk WISN, first month, steady at 9.7
Largest 6+ March 2023 – April 2023 Increase: news/talk WTMJ (+1.8)
Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WKKV (-1.1)
NASHVILLE
News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.9 – 6.7, -.2, locked in fourth-place
iHeartMedia-owned WLAC “Talk Radio 1510” 1.0 – 1.3, +.3, #20 to #17
News: None in the top twenty
Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.9 – 4.1, -.8, sixth to eighth
Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.1 – 1.3, +.2, #18 to #17
Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.8 – 2.9, +.1, #12 to #13
Number One 6+: Midwest Communications adult contemporary WJXA, third month in succession, 14.7 – 13.3, -1.4
Largest 6+ March 2023 – April 2023 Increase: adult hits WCJK (+.8)
Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WJXA (-1.4)
PROVIDENCE
News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.0 – 5.7, -.3, sixth to seventh
iHeartMedia-owned WHJJ “News Radio 920” .3 – .4, +.1, remains at #17
News: None in the top twenty
Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics) 3.6 – 3.8, +.2, anchored in eighth-place
Audacy’s WVEI “Sports Radio 103.7” 2.3 – 2.5, +.2, repeats at #10
Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.2 – 3.4, +.2, steady at #9
Rhode Island Public Radio’s WNPN 1.7 – 1.5, -.2, #14 to #13
Number One 6+: Cumulus Media adult contemporary WWLI, seventh month in succession, 9.8 – 9.0, -.8
Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WWBB (+1.0)
Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WWLI (-.8)
NORFOLK
News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.6 – 2.8, +.2, #13 to #12
News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” flat at .3, locked at #20
Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.8 – 2.0, +.2, #16 to #15
Sinclair’s WTAR “Sports Radio 850” unchanged at .3, continues at #20
Public Radio News/Talk: None in the top twenty
Number One 6+: Audacy urban AC WVKL, fourth straight month, 10.9 – 9.4, -1.5
Largest 6+ March 2023 – April 2023 Increase: rock WNOR (+1.1)
Largest 6+ March 2023 – April 2023 Decrease: urban AC WVKL (-1.5)
JACKSONVILLE
News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.0 – 6.1 -.9, repeats in sixth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: WJCT, Inc.’s WJCT 3.3 – 3.2, -.1, flat at #11
Number One 6+: iHeartMedia urban AC WSOL, first month, 7.8 – 8.1, +.3 and Renda Broadcasting adult contemporary WEJZ, first month, steady at 8.1
Largest 6+ March 2023 – April 2023 Increase: urban contemporary WJGL-HD2 and its internet stream (+.6)
Largest 6+ March 2023 – April 2023 Decrease: country WQIK (-1.4)
WEST PALM BEACH
News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.9 – 1.8, -.1, repeats at #11
WZZR cluster-mate WJNO “News Radio 1290” 1.6 – 1.5, -.1, #12 to #13
Hubbard Broadcasting-owned WFTL “News Talk 850” 1.1 -.8, -.3, #14 to #16
News: None in the top twenty
Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) steady at .5, stays at #18
iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, #19 to #20
Public Radio News/Talk: Dade County School Board’s WLRN 2.1 – 2.5, +.4, tenth to ninth
Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, third straight month, 10.4 – 11.8, +1.4
Largest 6+ March 2023 – April 2023 Increase: adult contemporary WOLL (+1.5)
Largest 6+ March 2023 – April 2023 Decrease: regional Mexican WLLY (-.9)
GREENSBORO
News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.1 – 5.2, +.1, anchored in eighth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.0, -.6, #11 to #12
University of North Carolina at Chapel Hill-owned WUNC 1.3 – 1.1, -.2, #15 to #13
Number One 6+: Audacy adult hits WSMW, fourth month in a row, 12.8 – 13.4, +.6
Largest 6+ March 2023 – April 2023 Increase: CHR WKZL (+.8)
Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WMAG (-.7)
MEMPHIS
News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.3 – 2.8, +.5, remains at #11
Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” steady at .2, #20 to #19
News: None in the top twenty
Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.2, -.6, seventh to tenth
WFMS’ internet stream .7 – .5, -.2, repeats at #16
Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.6 – 1.4, -.2, #13 to #14
Number One 6+: iHeartMedia urban AC KJMS, second straight month, 10.1 – 11.0, +.9
Largest 6+ March 2023 – April 2023 Increase: urban contemporary WHRK (+1.4)
Largest 6+ March 2023 – April 2023 Decrease: sports talk WMFS (-.6)
HARTFORD
News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.4 – 5.3, -.1, locked in sixth-place
Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.3 – 1.7, +.4, #15 to #14
WTIC-AM’s internet stream .4 – .6, +.2, #19 to #17
News: None in the top twenty
Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.7 – 1.3, -.4, #14 to #15
Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.4 – 5.2, -.2, sixth to seventh
New England Public Media’s WFCR steady at .4, #19 to #18
Number One 6+: Audacy adult contemporary WRCH, 39th month in a row, 11.7 – 11.0, -.7
Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WHCN (+1.6)
Largest 6+ March 2023 – April 2023 Decrease: hot AC WTIC-FM (-1.1)
Email Mike Kinosian at Mike.Kinosian@gmail.com.
Many years ago, I received a late-night call from a legendary radio talk show host who had just been let go by management at the iconic major market station where he had been presiding over the airwaves for several decades. His ratings had begun to downtrend a bit, but he still was a big draw for audience and advertisers. He was one of the biggest names in talk radio history and his still-sizable audience loved him. Thus, the unexpected news of his severance blindsided him with a wallop and surprised the heck out of the biz. Everyone was buzzing about it.
Rounds three and four of Nielsen Audio’s March 2023 PPM survey have been released for 24 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2023 sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Portland, Alpha Media news/talk KXL-FM falls 1.3 shares to a 5.7 share (weekly, 6+ AQH share) but stays in the #4 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips a full share for a 2.4 share finish that leaves it ranked #16. Bonneville’s Salt Lake City news/talk KSL-AM/FM adds one-tenth for a 5.1 finish that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM dips three-tenths to finish the survey with a 4.8 share good for the #6 rank. And in Milwaukee, iHeartMedia news/talk WISN falls one-tenth to a 9.7 share that leaves it ranked #2, while Good Karma Brands’ news/talk WTMJ rises four-tenths for a 7.4 share repeating in the #4 rank.
deeper understanding of market performance immediately after Nielsen’s data release.” Company CEO Marc Greenspan says, “We’re excited to leverage Nikki’s extensive radio industry knowledge and experience, both on-air and behind-the-scenes, to fuel our growth in helping radio stations across the U.S. maximize the value of data to improve both their ratings and their revenue. She joins our team at a pivotal time as we look to showcase our unique ability to help clients improve their programming effectiveness and sales success.”
The fourth and final round of ratings data from Nielsen Audio’s February 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s February 2023 sweep covered February 2 – March 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM falls three-tenths to finish with an 8.0 share (weekly, 6+ AQH share) but remains locked in the #2 rank, while Curtis Media Group’s crosstown news/talk WPTF adds six-tenths to wrap the survey with a 2.4 share good for the #14 rank. iHeartMedia’s news/talk WISN, Milwaukee rises two-tenths for a 9.8 share finish that keeps it ranked #1, while Good Karma Brands’ crosstown news/talk WTMJ dips half a share to finish with a 7.0 share but rises one spot to the #4 rank. In West Palm Beach, iHeartMedia’s talk WZZR is up four-tenths to a 2.1 share good for the #10 rank, while sister news/talk WJNO falls two-tenths to a 1.5 share leaving it ranked #13, and Hubbard Broadcasting’s crosstown news/talk WFTL is up one-tenth for a 1.0 share finish and the #14 rank.
February 2023 PPM Data – Information for the February 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
-the-hour news during the “Sid & Friends Morning Show.” He’ll also be responsible for all WABC news content and distribution, on-air and online. Laden served with WABC from 2003 to 2018 in which he was news director, news anchor on the “Imus In the Morning” show, and co-host on the Geraldo Rivera show. Laden says, “I’m very excited to join the new 77 WABC. The station has a terrific lineup of hosts and the ratings are soaring. It’s great to be part of a winning team with passionate owners. We’ve got lots of exciting plans for distribution of our news.” Red Apple Media president Chad Lopez says, “New Yorkers need to be in-the-know first thing in the morning and throughout their busy day. Our goal at WABC Radio is not only to deliver the news but to include all sides of the story.”
The embarrassing situation and accompanying financial vulnerability being faced by our colleagues at FOX News is a high-profile example of the consequences of audience “targeting” that has become the common positioning strategy in today’s competitive media marketplace. The process is simple: You give the specifically targeted audience what it wants, not necessarily what it needs, even if what it wants is of dubious quality or unhealthy and – in the case of political talk media – untrue. It is a problematic, unsavory practice that has been brewing in our industry for years and, in the case of FOX, the proverbial toxicity has just hit the fan.
The second of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM adds four-tenths for a 3.8 share (weekly, 6+ AQH share) finish and remains ranked #7, while Hubbard Broadcasting’s crosstown all news WTOP-FM is up eight-tenths for a 8.6 share finish that lifts it to the #2 rank. iHeartMedia’s news/talk WRKO rises nine-tenths to wrap the survey with a 3.7 share that boosts it to the #11 spot as sister all-news WBZ-AM jumps half a share to finish with a 5.3 share good for the #5 rank. In Seattle, Bonneville’s news/talk KIRO-FM tacks on six-tenths to finish with a 6.1 share and jumps to the #2 rank, while Lotus Communications’ crosstown all-news combo KNWN-AM/FM is flat at 5.5, and repeats in the #3 rank.
I’ll bet dollars to doughnuts the updated sales facts below are nowhere to be found in your radio station’s collateral material. This bold challenge is in front of you today as a wakeup call before the calendar becomes your frenemy.
The fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The third of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM loses 1.4 shares to finish the survey with a 6.0 share (weekly, 6+ AQH share) and falls to the #5 rank, while iHeartMedia’s news/talk KEX declines nine-tenths for a 2.2 share finish that puts it in the #16 spot. Urban One’s news/talk WBT-AM/FM, Charlotte is steady with a 3.7 share but rises to the #10 rank in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM sheds seven-tenths, finishing the survey with a 4.6 share but rises to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 2.3 shares for a 4.4 share finish that drops it to the #6 rank. Audacy’s news/talk KDWN-AM, Las Vegas adds 1.3 shares for a 2.3 share finish that pushes from the #26 rank to #16. And in Orlando, iHeartMedia’s hot talk WTKS-FM is down a full share for a 5.1 share finish and the #7 rank, while Cox Media Group’s news/talk WDBO-AM adds three-tenths to finish with a 4.6 share that boosts it to the #8 rank. 



