May 2023 PPM Ratings Takeaways – Part One
May 2023 PPM Data – Information for the May 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
Nielsen Audio’s May 2023 sweep covered April 27 – May 24.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are April 2023 – May 2023 (6+).
NEW YORK
News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” steady at 3.7, #10 to #11
iHeartMedia-owned WOR “710 – The Voice of New York” 1.9 – 1.7, -.2, continues at #18
News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.5 – 4.3, -.2, repeats in seventh-place
WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.9 – 2.8, -.1, stays at #13
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.2 – 3.0, -.2, stagnant at #12
Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM unchanged at 3.8, ninth to eighth
Number One 6+: iHeartMedia adult contemporary WLTW, seventh month in a row, 7.6 – 8.4, +.8
Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLTW (+.8)
Largest 6+ April 2023 – May 2023 Decrease: Spanish tropical WSKQ (-.5)
LOS ANGELES
News/Talk: iHeartMedia’s KFI “AM 640” flat at 4.3, fourth to fifth
News: Audacy-owned KNX-FM “News 97.1” 2.9 – 2.8, -.1, repeats at #11
Sports Talk: None in the top twenty
Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.4 – 2.2, -.2, #16 to #18
Number One 6+: Audacy classic hits-oldies KRTH, third month in succession, 5.7 – 5.9, +.2
Largest 6+ April 2023 – May 2023 Increase: hot AC KBIG (+.8)
Largest 6+ April 2023 – May 2023 Decrease: urban contemporary KRRL (-.7)
CHICAGO
News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.2 – 3.3, +.1, tenth to ninth
News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.4 – 4.2, -.2, fourth to third
Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) 3.1 – 2.9, -.2, #12 to #13
Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.1 – 3.0, -.1, repeats at #12
Number One 6+: iHeartMedia adult contemporary WLIT, eighth straight month, 6.8 – 7.3, +.5
Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLIT (+.5)
Largest 6+ April 2023 – May 2023 Decrease: triple A WXRT and regional Mexican WOJO (-.5)
SAN FRANCISCO
News/Talk: None in the top twenty
News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.3 – 6.4, -.9, first to second
Sports Talk: Audacy’s KGMZ “95.7 The Game” 2.7 – 3.1, +.4, #13 to #9
Cumulus Media-owned KNBR “The Sports Leader” (Giants) 3.3 – 2.6, -.7, #9 to #13
Public Radio News/Talk: KQED, Inc.-owned KQED 5.2 – 4.5, -.7, fourth to fifth
Number One 6+: Bonneville adult contemporary KOIT-FM, second month in succession, 7.3 – 9.0, +1.7
Largest 6+ April 2023 – May 2023 Increase: adult contemporary KOIT-FM (+1.7)
Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KISQ (-1.0)
DALLAS
News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.2 – 3.3, +.1, #13 to #11
News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.1 – 1.9, -.2, remains at #20
Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” 5.6 – 6.6, +1.0, #1
Audacy’s KRLD-FM “105.3 The Fan” (Texas Rangers) 3.0 – 2.3, -.7, #14 to #18
Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.2 – 1.9, -.3, #19 to #20
Number One 6+: Cumulus Media sports talk KTCK, fifth straight month, 5.6 – 6.6, +1.0
Largest 6+ April 2023 – May 2023 Increase: sports talk KTCK (+1.0)
Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KDGE (-.9)
HOUSTON
News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 3.7 – 3.9, +.2, tenth to ninth
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Houston’s KUHF 2.8 – 2.7, -.1, #15 to #17
Number One 6+: iHeartMedia adult contemporary KODA, 27th consecutive month, 8.9 – 9.2, +.3
Largest 6+ April 2023 – May 2023 Increase: adult hits KKHH (+.9)
Largest 6+ April 2023 – May 2023 Decrease: alternative KTBZ (-1.1)
ATLANTA
News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 7.0 – 6.7, -.3, locked in third-place
News: None in the top twenty
Sports Talk: Audacy’s WZGC “92.9 The Game” 2.5 – 2.6, +.1, #18 to #17
Dickey Broadcasting-owned WCNN “The Fan” (Braves) 2.6 – 2.3, -.3, #16 to #18
Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.4 – 2.9, -.5, #11 to #14
Number One 6+: Cox Media Group classic hits-oldies WSRV, fifth successive month, 8.9 – 8.7, -.2
Largest 6+ April 2023 – May 2023 Increase: urban AC WAMJ (+.7)
Largest 6+ April 2023 – May 2023 Decrease: public radio news/talk WABE and hot AC WSTR (-.5)
PHILADELPHIA
News/Talk: None in the top twenty
News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.5 – 5.1, -.4, repeats in seventh-place
Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 5.9 – 4.9, -1.0, sixth to eighth
WIP’s internet stream 1.3 – 2.0, +.7, #21 to #16
Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” 1.4 – 1.6, +.2, continues at #20
Public Radio News/Talk: WHYY-owned WHYY 4.9 – 4.4, -.5, flat at #9
Number One 6+: Beasley Media Group classic rock WMGK, first month, 7.5 – 8.5, +1.0
Largest 6+ April 2023 – May 2023 Increase: country WXTU (+1.7)
Largest 6+ April 2023 – May 2023 Decrease: classic hits-oldies WOGL (-1.1)
LONG ISLAND
News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.8 – 3.2, +1.4, #19 to #10
iHeartMedia-owned WOR “710 – The Voice of New York” 2.2 – 1.6, -.6, #15 to #20
News: Audacy’s WCBS-AM “News Radio 880” (Mets) 3.8 – 3.4, -.4, seventh to ninth
WCBS-AM cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.3 – 3.2, -.1, repeats in tenth-place
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.6 – 4.0, -.6, fifth to seventh
Good Karma’s WEPN-FM “98.7 ESPN New York” 1.4 – 1.6, +.2, #21 to #20
Public Radio News/Talk: None in the top twenty
Number One 6+: Cox Media Group classic rock WBAB, third month in a row, 7.0 – 6.4, -.6
Largest 6+ April 2023 – May 2023 Increase: adult standards WHLI (+1.9)*
Largest 6+ April 2023 – May 2023 Decrease: classic rock WBAB; hot AC WALK-FM; sports talk WFAN; news/talk WOR; and the internet stream of CHR WBLI (-.6)
*Represents the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets
RIVERSIDE
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: San Bernardino Community College District’s KVCR, unchanged at .3, stationary at #19
Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, second straight month, 5.7 – 7.2, +1.5
Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies KOLA (+1.5)
Largest 6+ April 2023 – May 2023 Decrease: contemporary Christian KSGN (-1.2)
SAN JOSE
News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.7 – 1.5, -.2, stays at #20
News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.2 – 6.5, +.3, first to third
Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 4.4 – 4.0, -.4, sixth to seventh
Audacy’s KGMZ “95.7 The Game” 1.9 – 2.3, +.4, #18 to #16
Public Radio News/Talk: None in the top twenty
Number One 6+: Bonneville adult contemporary KOIT-FM, first month, 5.4 – 6.6, +1.2 and classic rock cluster-mate KUFX, first month, 5.7 – 6.6, +.9
Largest 6+ April 2023 – May 2023 Increase: hot AC KIOI (+1.3)
Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KISQ (-1.7)**
**Represents the largest April 2023 – May 2023 decrease (6+) of any station from these 12 PPM-markets
MIDDLESEX
News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 7.1 – 6.4, -.7, first to fourth
iHeartMedia-owned WOR “710 – The Voice of New York” 1.3 – 1.0, -.3, repeats at #20
News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.0 – 1.8, -.2, #13 to #16
WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.7 – 1.2, -.5, #16 to #18
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.8 – 3.2, -.6, flat at #9
Good Karma’s WEPN-FM “98.7 ESPN New York” 1.6 – 1.2, -.4, #18 to #19
WFAN’s internet stream .8 – 1.0, +.2, #23 to #20
Public Radio News/Talk: None in the top twenty
Number One 6+: iHeartMedia classic rock WAXQ, first month, 6.8 – 7.7, +.9
Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLTW (+1.5)
Largest 6+ April 2023 – May 2023 Decrease: news/talk WKXW (-.7)
Up next: May 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.
Email Mike Kinosian at Mike.Kinosian@gmail.com.
The fourth of four rounds of ratings data from Nielsen Audio’s April 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s April 2023 sweep covered March 30 – April 26. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, iHeartMedia’s news/talk WISN is unchanged at a 9.7 share (weekly, 6+ AQH share) but rises from #2 to #1, while Good Karma Brands’ crosstown news/talk WTMJ jumps 1.8 shares to finish the survey with a 9.2 share lifting it to the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips two-tenths to a 6.7 share and remains ranked #4, while iHeartMedia’s crosstown news/talk WLAC-AM rises three-tenths to a 1.3 share that lifts it to the #17 rank. In Memphis, iHeartMedia’s WREC-AM adds a half share to wrap the month with a 2.8 share and stays locked in the #11 spot, while Starnes Media Group’s crosstown news/talk KWAM is steady at .2 share but rises to the #19 rank.
Many years ago, I received a late-night call from a legendary radio talk show host who had just been let go by management at the iconic major market station where he had been presiding over the airwaves for several decades. His ratings had begun to downtrend a bit, but he still was a big draw for audience and advertisers. He was one of the biggest names in talk radio history and his still-sizable audience loved him. Thus, the unexpected news of his severance blindsided him with a wallop and surprised the heck out of the biz. Everyone was buzzing about it.
Rounds three and four of Nielsen Audio’s March 2023 PPM survey have been released for 24 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2023 sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Portland, Alpha Media news/talk KXL-FM falls 1.3 shares to a 5.7 share (weekly, 6+ AQH share) but stays in the #4 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips a full share for a 2.4 share finish that leaves it ranked #16. Bonneville’s Salt Lake City news/talk KSL-AM/FM adds one-tenth for a 5.1 finish that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM dips three-tenths to finish the survey with a 4.8 share good for the #6 rank. And in Milwaukee, iHeartMedia news/talk WISN falls one-tenth to a 9.7 share that leaves it ranked #2, while Good Karma Brands’ news/talk WTMJ rises four-tenths for a 7.4 share repeating in the #4 rank.
deeper understanding of market performance immediately after Nielsen’s data release.” Company CEO Marc Greenspan says, “We’re excited to leverage Nikki’s extensive radio industry knowledge and experience, both on-air and behind-the-scenes, to fuel our growth in helping radio stations across the U.S. maximize the value of data to improve both their ratings and their revenue. She joins our team at a pivotal time as we look to showcase our unique ability to help clients improve their programming effectiveness and sales success.”
The fourth and final round of ratings data from Nielsen Audio’s February 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s February 2023 sweep covered February 2 – March 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM falls three-tenths to finish with an 8.0 share (weekly, 6+ AQH share) but remains locked in the #2 rank, while Curtis Media Group’s crosstown news/talk WPTF adds six-tenths to wrap the survey with a 2.4 share good for the #14 rank. iHeartMedia’s news/talk WISN, Milwaukee rises two-tenths for a 9.8 share finish that keeps it ranked #1, while Good Karma Brands’ crosstown news/talk WTMJ dips half a share to finish with a 7.0 share but rises one spot to the #4 rank. In West Palm Beach, iHeartMedia’s talk WZZR is up four-tenths to a 2.1 share good for the #10 rank, while sister news/talk WJNO falls two-tenths to a 1.5 share leaving it ranked #13, and Hubbard Broadcasting’s crosstown news/talk WFTL is up one-tenth for a 1.0 share finish and the #14 rank.
February 2023 PPM Data – Information for the February 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
-the-hour news during the “Sid & Friends Morning Show.” He’ll also be responsible for all WABC news content and distribution, on-air and online. Laden served with WABC from 2003 to 2018 in which he was news director, news anchor on the “Imus In the Morning” show, and co-host on the Geraldo Rivera show. Laden says, “I’m very excited to join the new 77 WABC. The station has a terrific lineup of hosts and the ratings are soaring. It’s great to be part of a winning team with passionate owners. We’ve got lots of exciting plans for distribution of our news.” Red Apple Media president Chad Lopez says, “New Yorkers need to be in-the-know first thing in the morning and throughout their busy day. Our goal at WABC Radio is not only to deliver the news but to include all sides of the story.”
The embarrassing situation and accompanying financial vulnerability being faced by our colleagues at FOX News is a high-profile example of the consequences of audience “targeting” that has become the common positioning strategy in today’s competitive media marketplace. The process is simple: You give the specifically targeted audience what it wants, not necessarily what it needs, even if what it wants is of dubious quality or unhealthy and – in the case of political talk media – untrue. It is a problematic, unsavory practice that has been brewing in our industry for years and, in the case of FOX, the proverbial toxicity has just hit the fan.
The second of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM adds four-tenths for a 3.8 share (weekly, 6+ AQH share) finish and remains ranked #7, while Hubbard Broadcasting’s crosstown all news WTOP-FM is up eight-tenths for a 8.6 share finish that lifts it to the #2 rank. iHeartMedia’s news/talk WRKO rises nine-tenths to wrap the survey with a 3.7 share that boosts it to the #11 spot as sister all-news WBZ-AM jumps half a share to finish with a 5.3 share good for the #5 rank. In Seattle, Bonneville’s news/talk KIRO-FM tacks on six-tenths to finish with a 6.1 share and jumps to the #2 rank, while Lotus Communications’ crosstown all-news combo KNWN-AM/FM is flat at 5.5, and repeats in the #3 rank.
I’ll bet dollars to doughnuts the updated sales facts below are nowhere to be found in your radio station’s collateral material. This bold challenge is in front of you today as a wakeup call before the calendar becomes your frenemy.
The fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The third of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM loses 1.4 shares to finish the survey with a 6.0 share (weekly, 6+ AQH share) and falls to the #5 rank, while iHeartMedia’s news/talk KEX declines nine-tenths for a 2.2 share finish that puts it in the #16 spot. Urban One’s news/talk WBT-AM/FM, Charlotte is steady with a 3.7 share but rises to the #10 rank in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM sheds seven-tenths, finishing the survey with a 4.6 share but rises to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 2.3 shares for a 4.4 share finish that drops it to the #6 rank. Audacy’s news/talk KDWN-AM, Las Vegas adds 1.3 shares for a 2.3 share finish that pushes from the #26 rank to #16. And in Orlando, iHeartMedia’s hot talk WTKS-FM is down a full share for a 5.1 share finish and the #7 rank, while Cox Media Group’s news/talk WDBO-AM adds three-tenths to finish with a 4.6 share that boosts it to the #8 rank.