Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Four

February 2023 PPM Data – Information for the February 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.1 – 5.5, +.4, anchored in fifth-place

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” 2.1 – 1.9, -.2, flat at #19

Public Radio News/Talk: University of Texas’ KUT 5.3 – 5.6, +.3, remains in fourth-place

Number One 6+: Waterloo Media Group adult hits KBPA, second month in succession, 9.9 – 9.6, -.3

Largest 6+ January 2023 – February 2023 Increase: hot AC KAMX (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: regional Mexican KLQB (-1.0)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.3 – 8.0, -.3, locked in second-place

News: Curtis Media Group-owned WPTF “News Radio 680” 1.8 – 2.4, +.6, #16 to #14

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.1 – 2.7, -.4, repeats at #13

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.3 – 7.4, -.9, second to third

Number One 6+: Urban One urban AC WFXC, second straight month, 8.5 – 10.5, +2.0

Largest 6+ January 2023 – February 2023 Increase: urban AC WFXC (+2.0)

Largest 6+ January 2023 – February 2023 Decrease: gospel WNNL (-1.1)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 7.2 – 8.0, +.8, carries on in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 3.0 – 2.9, -.1, locked at #12

iHeartMedia’s WNDE “Fox Sports 1260” .7 – .5, -.2, #18 to #19

Audacy’s WXNT “CBS Sports 1430” flat at .4, #21 to #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.3 – 4.8, +.5, tenth to eighth

Number One 6+: Cumulus Media classic hits-oldies WJJK, second month in a row, 10.4  – 9.2, -1.2 and Urban One adult contemporary WYXB, first month, 9.3 – 9.2, -.1

Largest 6+ January 2023 – February 2023 Increase: news/talk WIBC (+.8)

Largest 6+ January 2023 – February 2023 Decrease: country WLHK (-1.4)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.6 – 9.8, +.2, #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 7.5 – 7.0, -.5, fifth to fourth

News: None in the top twenty

Sports Talk: Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.1, #16 to #15

iHeartMedia’s WRNW “97.3 The Game” 1.7 – 1.0, -.7, #15 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.5 – 3.9, -.6, #7 to #11

Wisconsin Educational Communications Board’s WHAD unchanged at 1.1, #16 to #15

Number One 6+: news/talk WISN, second successive month, 9.6 – 9.8, +.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WLDB (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: country WMIL (-1.2)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.2 – 6.6, +.4, sixth to fourth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.0 – 1.1, +.1, #19 to #18

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 5.5 – 4.4, -1.1, seventh to eighth  

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.2 – 1.1, -.1, locked at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.8 – 3.0, -.8, #10 to #12

Number One 6+: Midwest Communications adult contemporary WJXA, first month, 7.5 – 14.3, +6.8

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WJXA (+6.8)*

Largest 6+ January 2023 – February 2023 Decrease: urban contemporary WUBT (-1.8)

*Represents the largest January 2023 – February 2023 increase (6+) of any station from the 48 PPM-markets

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.0 – 4.9, -.1, anchored in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” flat at .4, repeats at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics) 4.2 – 3.8, -.4, continues in eighth-place

Audacy’s WVEI “Sports Radio 103.7” steady at 2.5, #12 to #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.2 – 3.8, +.6, ninth to eighth

Rhode Island Public Radio’s WNPN 2.6 – 2.0, -.6, #11 to #13

Number One 6+: Cumulus Media adult contemporary WWLI, fifth month in succession, 10.5 – 8.2, -2.3

Largest 6+ January 2023 – February 2023 Increase: CHR WPRO-FM (+1.6)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WWLI (-2.3)**

**Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.8 – 2.6, -.2, #13 to #12

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” flat at .3, locked at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” steady at 1.8, repeats at #16

Sinclair’s WTAR “Sports Radio 850” .2 – .3, +.1, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, second straight month, 10.1 – 10.0, -.1

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WTWV (+1.7)

Largest 6+ January 2023 – February 2023 Decrease: rhythmic CHR WNVZ (-1.2)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.8 – 7.4 -.4, repeats in third-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.0 – 3.8, +.8, #13 to #10

Number One 6+: Renda Broadcasting adult contemporary WEJZ, first month, 8.1 – 9.3, +1.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WEJZ (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: urban contemporary WJBT (-1.1)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.7 – 2.1, +.4, #11 to #10

cluster-mate WJNO “News Radio 1290” 1.7 – 1.5, -.2, #11 to #13

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 -1.0, +.1, repeats at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .9 – .7, -.2, #14 to #16

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, #18 to #20

Public Radio News/Talk: Dade County School Board’s WLRN 3.1 – 2.6, -.5, seventh to eighth

co-owned WLRN-HD2’s internet stream flat at .2, #18 to #20

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 7.3 – 10.2, +2.9

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WEAT (+2.9)

Largest 6+ January 2023 – February 2023 Decrease: classic rock WKGR (-.7)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.9 – 4.9, +1.0, remains in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.8 – 2.4, -.4, stays at #10

University of North Carolina at Chapel Hill-owned WUNC 1.9 – 1.5, -.4, #14 to #15

Number One 6+: Audacy adult hits WSMW, second month in a row, 12.2 – 12.5, +.3

Largest 6+ January 2023 – February 2023 Increase: country WTQR (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WMAG (-.9)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 3.9 – 2.9, -1.0, #8 to #13

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.9 – 4.0, +.1, eighth to seventh

WFMS’ internet stream .4 – .5, +.1, stays at #19

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.4 – 1.1, -.3, #15 to #16

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 15th successive month, 11.8 – 10.6, -1.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WRVR (+1.5)

Largest 6+ January 2023 – February 2023 Decrease: hot AC WMC-FM (-1.3)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.1 – 5.7, +.6, eighth to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” unchanged at 1.0, continues at #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 2.0 – 1.6, -.4, repeats at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.7 – 5.3, -.4, remains in seventh-place

New England Public Media’s WFCR and its internet stream are both steady at .4 and stay at #19

Number One 6+: Audacy adult contemporary WRCH, 37th month in a row, 10.9 – 13.7, +2.8

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WRCH (+2.8)

Largest 6+ January 2023 – February 2023 Decrease: CHR WKSS (-2.0)

Email Mike Kinosian at Mike.Kinosian@gmail.com.