October 2023 PPM Ratings Takeaways – Part Three
October 2023 PPM Data – Information for Nielsen Audio’s October 2023 PPM ratings period (September 14 – October 11) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are September 2023 – October 2023 (6+).
PORTLAND
News/Talk
KXL 6.7 – 6.9, #3 – #3
KEX 1.4 – 1.7, #22 – #21
KUFO .7 – .7, #26 – #24
KPAM .1 – .1, #33 – #34
News
None
Sports Talk
KFXX 1.5 – 2.0, #21 – #18
KXTG 1.0 – 1.6, #23 – #22
KPOJ .4 – .7, #28 – #24 (Trailblazers)
KFXX Stream .1 – .3, #33 – #28
KMTT .2 – .2, #30 – #31
Public Radio News/Talk
KOPB 6.3 – 5.9, #4 – #4
KOPB Stream 2.0 – 1.6, #18 – #22
CHARLOTTE
News/Talk
WBT-AM 5.2 – 5.3, #5 – #5
News
None
Sports Talk
WFNZ-FM 2.4 – 2.7, #14 – #13 (Hornets)
WSOC-HD3 .1 – .1, #26 – #26
Public Radio News/Talk
WFAE 5.2 – 4.0, #5 – #10
WNSC 1.0 – 1.2, #18 – #18
WFAE-HD3 .3 – DNA, #21 – #DNA
Notes: Public Radio News/Talk WFAE’s -1.2 (5.2 – 4.0) represents Charlotte’s largest September 2023 – October 2023 decrease; classic rock WRFX is the flagship of the Carolina Panthers.
SAN ANTONIO
News/Talk
WOAI 2.6 – 2.8, #15 – #13 (Spurs)
KTSA 2.2 – 2.6, #19 – #15
News
None
Sports Talk
KTFM 1.3 – 1.7, #24 – #22
KTKR .9 – .7, #26 – #27
KZDC .2 – .2, #37 – #35
Public Radio News/Talk
KSTX 1.6 – 1.7, #21 – #22
SACRAMENTO
News/Talk
KFBK-AM 10.1 – 8.2 #1 – #2
KSTE-AM 3.3 – 2.7, #12 – #13
News
None
Sports Talk
KHTK 1.1 – 1.3, #20 – #18 (Kings)
KIFM 1.0 – 1.2, #22 – #20
KIFM Stream .1 – .1, #29 – #30
Public Radio News/Talk
KXJZ 1.9 – 1.8, #15 – #15
KQEI .3 – .2, #27 – #27
KQED .3 – .1, #27 – #30
KUOP DNA – DNA, DNA – DNA
Note: News/Talk KFBK-AM’s -1.9 (10.1 – 8.2) represents Sacramento’s largest September 2023 – October 2023 decrease.
PITTSBURGH
News/Talk
KDKA-AM 4.0 – 3.8, #10 – #11
KDKA-AM Stream .7 – .5, #22 – #23
News
None
Sports Talk
KDKA-FM 7.9 – 8.0, #3 – #3
KDKA-FM Stream .4 – .2, #25 – #28
Public Radio News/Talk
WESA 4.1 – 4.2, #8 – #7
Note: The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.
SALT LAKE CITY
News/Talk
KSL-AM/FM 5.2 – 6.9, #5 – #2
KNRS-AM/FM 4.0 – 2.9, #9 – #15
KKAT .1 – .1, #29 – #29
News
None
Sports Talk
KALL 1.7 – 1.8, #22 – #20
KZNS-FM 1.1 – .8, #24 – #24 (Utah Jazz)
KZNS-AM .4 – .5, #27 – #26 (Utah Jazz)
KZNS-FM Stream .1 – .1, #29 – #29 (Utah Jazz)
KZNS-AM Stream .1 – .1, #29 – #29 (Utah Jazz)
KOVO .1 – .1, #29 – #29
Public Radio News/Talk
KUER 2.5 – 2.2, #17 – #19
KBYU-HD2 Stream .5 – .5, #26 – #26
KUMT .4 – .1, #27 – #29
Note: News/Talk KSL-AM’s +1.7 (5.2 – 6.9) represents Salt Lake City’s largest September 2023 – October 2023 increase; conversely, similarly-formatted KNRS-FM’s -1.1 (4.0 – 2.9) is tied for the market’s largest September 2023 – October 2023 decrease.
LAS VEGAS
News/Talk
KMXB-HD3 1.9 – 1.6, #18 – #22
KXNT .6 – .5, #28 – #29
KMZQ .1 – .1, #36 – #36
News
None
Sports Talk
KWWN .9 – 1.0, #27 – #27
KENO .3 – .5, #32 – #29
KRLV .3 – .3, #32 – #32 (Raiders)
KKGK .2 – .3, #35 – #32 (Golden Knights)
Public Radio News/Talk
KNPR 1.2 – 1.4, #26 – #23
ORLANDO
News/Talk
WTKS 4.6 – 3.9, #8 – #10
WDBO 3.4 – 3.5, #12 – #13
WFLF 1.0 – .9, #21 – #19
WFYY-HD3 DNA – DNA, DNA – DNA
News
None
Sports Talk
WYGM 1.1 – .7, #20 – #22 (Magic)
WOCL-HD2 DNA – .1, DNA – #28
Public Radio News/Talk
WMFE 2.4 – 2.2, #15 – #15
CINCINNATI
News/Talk
WLW 13.9 – 13.5, 21st consecutive month at #1 (Bengals)
WKRC 4.6 – 5.4, #6 – #5
News
None
Sports Talk
WCKY 1.6 – 1.9, #18 – #18 (Bengals)
WSAI .6 – 1.0, #22 – #20
Public Radio News/Talk
WVXU 3.6 – 3.2, #9 – #11
CLEVELAND
News/Talk
WTAM 6.1 – 5.5, #7 – #10 (Cavaliers)
News
WMMS-HD2 DNA – .1, DNA – #24
Sports Talk
WKRK 5.1 – 5.9, #10 – #8 (Browns)
WKRK Stream .8 – .9, #17 – #18 (Browns)
WARF .3 – .2, #20 – #23
Public Radio News/Talk
WKSU 4.9 – 5.9, #11 – #8
WKSU-HD4 .1 – DNA, #22 – DNA
Note: Public Radio News/Talk WKSU’s +1.0 (4.9 – 5.9) represents Cleveland’s largest September 2023 – October 2023 increase.
KANSAS CITY
News/Talk
KMBZ-FM 5.1 – 5.5, #4 – #4
KCMO-AM 1.0 – 1.6, #20 – #17
KMBZ-AM 1.2 – 1.2, #19 – #21
KMBZ-FM Stream .9 – .9, #22 – #22
KCMO-AM Stream .1 – .2, #30 – #26
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 3.1 – 3.1, #13 – #14
KCSP Stream .6 – .4, #23 – #23
Public Radio News/Talk
KCUR 3.2 – 3.2, #12 – #13
KANU-HD2 .1 – DNA, #30 – DNA
Note: Country WDAF is the flagship of the Chiefs.
COLUMBUS
News/Talk
WTVN 7.3 – 7.5, #4 – #4
News
None
Sports Talk
WBNS-FM 7.9 – 8.6, #2 – #2 (Blue Jackets)
WBNS-AM DNA – .1, DNA – #21 (Blue Jackets)
WMNI .1 – .1, #22 – #21
Public Radio News/Talk
WOSU 4.5 – 3.9, #8 – #9
Up next: October 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

October 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario.
though the stations (WABC-AM and WLIR-FM) were listed as having a 3.9 share in the Long Island (Nassau-Suffolk) market. Now, Nielsen has corrected the 6+ report that is available to the media (versus the more detailed information that is only available to subscribers) and lists WABC as having a 3.4 share good for the #11 rank in the New York City market for the September 2023 survey
The fourth and final round of ratings information from Nielsen Audio’s September 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee,
I asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”
The fourth of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee iHeartMedia news/talk WISN adds a full share for a 10.7 share (weekly, 6+ AQH share) finish and the #1 rank, while Good Karma Brands crosstown news/talk WTMJ rises eight-tenths to finish with an 8.7 share lifting it to the #3 rank. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM adds six-tenths to wrap the survey with a 6.8 share good for the #5 rank, while iHeartMedia’s crosstown news/talk WHJJ rises two-tenths for a 0.4 share and the #18 rank. In West Palm Beach, iHeartMedia talk WZZR-FM dips one-tenth for a 1.8 share but rises to the #10 rank, while Hubbard Broadcasting’s crosstown news/talk WFTL, rises three-tenths for a 1.6 share finish that lifts it to the #12 rank.
The third of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM jumps nine-tenths to finish with a 6.7 share (weekly, 6+ AQH share) that lifts it to the #3 rank in the market, while iHeartMedia’s crosstown news/talk KEX adds a half share for a 1.9 share finish good for the #18 rank. In San Antonio, Alpha Media’s news/talk KTSA tacks on one-tenth to wrap the survey with a 2.6 share and rises to the #15 rank, while iHeartMedia’s crosstown news/talk WOAI dips two-tenths for a 2.4 share finish and falls to the #17 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM jumps six-tenths for a 4.9 share finish that lifts it to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 1.2 shares to finish with a 3.4 share that drags it down to the #11 rank.
The second of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Hubbard Broadcasting all-news WTOP-FM adds two-tenths for a 9.3 share (weekly, 6+ AQH share) and remains ranked #2 in the market, while Cumulus Media news/talk WMAL-FM is steady with a 3.5 share but rises to the #7 rank. In Seattle, Bonneville news/talk KIRO-FM dips two-tenths to finish with a 4.7 share and falls to the #7 rank, while Lotus Communications all-news KNWN-AM/FM declines three-tenths to wrap the survey with a 2.0 share good for the #19 rank. In Phoenix, iHeartMedia news/talk KFYI adds a full share for a 3.9 share finish that lifts it to the #10 rank, while Bonneville’s crosstown news/talk KTAR-FM adds three tenths to finish with a 3.0 share but remains ranked #15 in the market.
August 2023 PPM Data – Information for the August 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
July 2023 PPM Data – Information for the July 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
July 2023 PPM Data – Information for the July 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
June 2023 PPM Data – Information for the June 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
May 2023 PPM Data – Information for the May 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
May 2023 PPM Data – Information for the May 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.