Tag: podcasts

Front Page News Industry News

Tuesday, September 20, 2022

By Editor | by Editor

Streaming Has Saved Talk Radio. Longtime radio sales professional Kathy Carr, president of the Howie Carr Radio Network, writes today in an exclusive piece for TALKERS magazine about the ways in which digital audio – streaming and podcasts – has “given talk radio life beyond what could have been imagined years ago.” She adds, “When a buyer asks me to send him a ranker, I have a pretty good idea of his age. Shouldn’t the question be: Tell me about your top five clients and how long they have been with you?  Doesn’t that more accurately show the client your success rate?” And the reason that’s a better question is because of the different ways people are accessing talk radio these days. Read her column here.

The Ramsey Show Celebrates 30th Anniversary On Air. The nationally syndicated program “The Ramsey Show” is celebrating its 30th anniversary on the radio. The program was founded by Dave Ramsey whose core message of living life debt free has “helped millions of listeners by giving practical answers to callers’ questions about money, careers, relationships and mental wellness.” Dave Ramsey, CEO of Ramsey Solutions, says, “I always want listeners to come away with a sense of power over their situation. Over three decades of taking calls, I’ve watched millions of people get out of debt, find jobs they love, have healthier marriages, become millionaires, and ultimately live better, more peaceful lives. That’s what the show is about — providing REAL hope.” See the show’s YouTube channel trailer here.

FOX News Digital Continues to Lead Multiplatform Minutes and Views. According to the most recent data from Comscore, FOX News Digital finished the August 2022 period as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views. FOX News Digital says that this marks 18 consecutive months as the number one news brand with multiplatform minutes and three consecutive months as the leading news brand with multiplatform views. FOX News Digital closed out August reaching over 2.9 billion total multiplatform minutes – compared to CNN.com with 2.3 billion and NYTimes.com with 1.3 billion. FOX News Digital also wins in multiplatform views with 1.5 billion, compared to CNN.com’s 1.36 billion and NYTimes.com’s 1.32 billion. In the category of multiplatform unique visitors – the digital version of radio’s cume – FOX News Digital comes in third place with 77.5 billion. CNN.com wins that measurement with 116 billion followed by NYTimes.com with 83.5 billion.

Cumulus Announces Programming Promotions in Syracuse. At the Syracuse cluster, Cumulus Media announces the promotion of programming staffers to expanded roles within its four-station group. On the spoken-word side, Joe DeTomaso – program director, content production manager and midday host for alternative rock WAQX-FM “95X” – takes on programming duties for sports talk WSKO-AM “The Score 1260.” He says, “I’m excited to add ‘The Score 1260’ to my programming duties here in Syracuse. We will continue to expand our audiences on both ‘The Score 1260’ and WAQX in the digital footprint thru outstanding relevant local content.”

Tyler Polumbus Exits KKFN-FM, Denver. According to a report by KUSA-TV, Denver, Tyler Polumbus exits Bonneville’s sports talk KKFN-FM “104.3 The Fan” as his contract was not renewed. Polumbus was co-host of “The Drive” alongside with Darren “Dmac” McKee.  He tweeted, “My contract at The Fan has come to an end. Thank you to all of the listeners that made the last three years a joy. We laughed and created memories, we consoled each other through the Broncos rough years, and together we did so much good through Pedal with Polumbus to beat Ovarian Cancer. I won’t name all my colleagues that will forever be a part of my life but you guys know who you are. I love you guys.” This comes a week after evening co-host Sandy Clough retired from his full-time gig with the station after a 25-year career with “The Fan.” Clough co-hosted with Shawn Drotar, who will remain with KKFN-FM in a yet-to-be-announced capacity.

G Audio Networks Enters into Deal to Rep SPARC Media Hub. This new deal between G Audio Networks, a Gen Media Partners company, and SPARC Media Hub means G Audio Networks will offer radio stations the ability to use the SPARC Media Hub radio station workflow system on a barter basis. G Audio Networks chief development officer Rich O’Brien states, “Every day, SPARC Media Hub continues to develop its product to be the best workflow system available. Using customer feedback, researching the latest trends in media, and always thinking ‘what’s next?’ are just some of the pillars that make SPARC a leading-edge product in the industry. We’re very excited about bringing this superior product to radio stations.”

TALKERS News Notes. Nationally syndicated, Atlanta-based talk host Erick Erickson hosted Florida Governor Ron DeSantis on his program yesterday (9/19) in what was the governor’s first national radio interview in the aftermath of the transportation of migrants to Martha’s Vineyard…..Benztown + McVay Media Podcast Networks announce the release of two special episodes of the “Sound, Sobriety & Success” podcast hosted by rock journalist and former MTV host Matt Pinfield in recognition of Sobriety Awareness Month in September. The first of the two new episodes features AJ McLean, actor, dancer, and Grammy-winning singer of the Backstreet Boys. McLean shares his journey from addiction to recovery, the highlights of performing, and how getting sober has improved his music and changed his perspective. In the second new episode, Pinfield talks to Chrissy Metz, the Emmy and Golden Globe-nominated actress and singer known for her portrayal of Kate Pierce on NBC’s award-winning TV series “This is Us.”…..AdLarge announces it has entered into an ad sales partnership with Eeriecast, The Horror Podcast Network. AdLarge will oversee the management, sales, and fulfillment of the audio ad sales for the Eeriecast network dedicated to horror-themed content.

Immigration/Migrant Flights, Inflation/Financial Markets, Trump Documents Case, Midterms/2024 Presidential Race, Russia-Ukraine War, Hurricane Fiona, and COVID-19 Among Top News/Talk Stories Yesterday (9/19). The immigration problems at the U.S.-Mexico border and the transporting of migrants to Democrat-leaning cities & investigations into the legality of the moves; the stubborn rate of inflation and Wall Street’s nervousness over the looming Fed interest rate hike decision; the investigation into former President Donald Trump’s keeping classified documents at Mar-a-Lago; the November midterm elections and speculation about the nominees for the 2024 presidential race; Russia’s ongoing invasion of Ukraine; the destruction in Puerto Rico by Hurricane Fiona; and the conflicting opinions about COVID-19 by President Joe Biden and Dr. Tony Fauci were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Sales

Streaming Has Saved Talk Radio

By Editor | by Editor

By Kathy Carr
Howie Carr Radio Network
President

 

BOSTON — Recently, I was signing up a new affiliate for “The Grace Curley Show” and one section of the agreement dealt with “territory,” meaning the area covered by the station’s terrestrial signal.

The template for this agreement was created just eight years ago, in 2014, but it now seems so archaic. With all the ways you can listen in 2022, what does it matter how strong the signal is and what exactly is “exclusive territory?” Because there is no exclusive territory now.

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Front Page News Industry News

Tuesday, August 23, 2022

By Editor | by Editor

WGR, Buffalo Morning Host Howard Simon Pares Back Work Schedule. As reported in the Buffalo News, WGR-AM morning drive sports talk personality Howard Simon is cutting his work schedule back from five to three mornings per week. Simon – who’s co-hosted the morning show with Jeremy White for the past 18 years – tells the paper there are a couple reasons for the change: “He turned 60 in June, has been in sports radio for 30 years and the job isn’t as easy as many listeners believe it is to talk about sports for four hours daily.” Simon adds, “I’ve been thinking about this for a long time. It has been difficult to live up to the demands of the job. It’s a lot of work, a lot of preparation.” The News reports that WGR personality Joe DiBiase is expected to co-host with White on Wednesday and Thursday, with Simon on the air on Monday, Tuesday and Friday. As far as his future plans, Simon says he and the station will address the situation after the football season.

 

Brian Kelly Exits Audacy St. Louis. According to a report from KSDK-TV, St. Louis, the staff cuts taking place across the country at Audacy-owned radio stations have hit the company’s St. Louis cluster and among those let go is Brian Kelly, a reporter and weekend host of “Total Information AM” for news/talk KMOX-AM. The report notes that Kelly first served with KMOX from 1997 to 2002. He returned to the station in 2009.

FOX News Digital Leads News Brands in July Tally of Multiplatform Minutes and Views. According to data from Comscore’s July 2022 ratings, FOX News Digital wrapped the month as the top-performing news organization in the competitive set in multiplatform minutes and views. FOX News Digital says it closed out the month reaching over 2.8 billion total multiplatform minutes (topping CNN’s 2.2 billion total platform minutes), 1.4 billion total multiplatform views (beating CNN’s 1.25 billion total platform views) but was far behind CNN’s 113 million multiplatform unique visitors with its 81 million multiplatform unique visitors. FOX News Digital also says it topped The NewYorkTimes.com with multiplatform unique visitors for the first time since January 2022.

 

Diversion Audio Partners with Gemini XIII for Talk and Fiction Podcasts. This partnership between podcast creator Diversion Audio and Gemini XIII brings new shows in the talk and fiction genres to podcast platforms. New programs being readied for this fall include: “The Shows We Watched,” hosted by TV/film critic and author James King and lifestyle influencer Emily Johnston; “War Queens,” featuring “Game of Thrones” and “Fast & Furious” actress Nathalie Emmanuel; “The Ali Rogin Show,” hosted by the PBS “NewsHour” correspondent and author; and the romantic fiction podcast, “The Royals of Malibu” based on the popular romance book series, The Royals by Erin Watt.

FBI Raid/Documents Investigation, Primaries/2024 Presidential Race, Migrant Busing, Russia-Ukraine War, The Economy, Extreme Weather, and Tony Fauci to Leave NIAID Among Top News/Talk Stories Yesterday (8/22). The aftermath of the FBI raid on former President Donald Trump’s residence at Mar-a-Lago and documents investigation; the primary races for the November midterm elections and speculation about the nominees for the 2024 presidential race; the immigration troubles at the U.S.-Mexico border and Texas Governor Greg Abbott’s busing migrants to Washington, DC; Russia’s ongoing invasion of Ukraine and the assassination of Darya Dugina, the daughter of Alexander Dugin, the “spiritual guide” to Russia’s invasion of Ukraine; the inflation making food and consumer goods expensive and activity on the world’s financial markets; the drought affecting much of the U.S., Europe & China and the flooding in Texas; and Dr. Tony Fauci’s December exit from the National Institute of Allergy and Infectious Diseases were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Your Podcast Isn’t a Broadcast

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Be there or be square. Legacy media are scrambling to follow eyes and ears beyond old towers and deliver the on-demand options users now favor. NBC’s got Peacock; CBS touts its Paramount+ and invites us to watch the rest of “60 Minutes” interviews online; and CNN sure stubbed its toe scrambling to catch-up.
Radio stations archive reruns of on-air shows, though typically little more.

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Front Page News Industry News

Friday, May 27, 2022

By Editor | by Editor

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “The Numbing Down of America,” looks back at this past week of 5/23 to 5/27. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Todd Feinburg, talk show host, WTIC, Hartford; Mike “Bax” Baxendale, talk show host, WAQY (Rock 102), Springfield, MA; Dr. Daliah Wachs, physician/talk show host, Genesis Communications Network; Tom Gresham, talk show host, Gun Talk; Walter M. Sterling, talk show host, Sterling on Sunday; and Matthew B. Harrison, associate publisher, TALKERS/media attorney. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Podcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

iHeartMedia and Bloomberg Media Unveil New Original Podcasts. The 2022 slate of new original podcasts from Bloomberg Media and iHeartMedia featuring a mix of daily and weekly news programs and narrative-style limited series is announced. These five shows are the first podcasts to debut as part of a multiyear agreement to co-produce and distribute more than a dozen new original podcasts. Shows for this year include: “Bloomberg Crypto” in which Bloomberg’s reporting team teases out what’s actually important in the crypto conversation in this daily podcast; “Bedrock, USA” is about a group of people who didn’t like what they saw happening in their local governments, and decided to get involved – whether that meant holding a rally, recalling an official or storming their government with bullhorns and threats; “In Trust” is a limited series about how members of one of the wealthiest families in Osage County, Oklahoma – home to the federally recognized Osage Nation – came to own more land in the area than anyone else; “The Big Take” immerses listeners in the most urgent stories of the day – on business, markets, economics, finance, politics, technology and more; and “Crash Course,” hosted by Bloomberg Opinion senior columnist Tim O’Brien, brings listeners directly into the arenas where epic business and social upheavals occur.

 

TALKERS News Notes. As the RTDNA continues to announce winners of Regional Edward R. Murrow Awards, more commercial all-news and news/talk stations are being recognized for their excellence. The National Edward R. Murrow Awards will be announced later this summer and winners will be honored on October 10 at a gala in New York City. Hubbard Broadcasting’s all-news WTOP-FM was honored with three Regional Edward R. Murrow Awards: WTOP national security correspondent JJ Green’s COVID Conspiracy series was recognized in the News Series category for its coverage of a secret plot by Russia to spread lies and disinformation about COVID-19 and vaccines. In the Digital category, WTOP.com took home a regional award for coverage of news events throughout 2021 including coronavirus, cicadas and the scandal at D.C.’s crime lab. WTOP also received recognition in the Newscast category for coverage of the January 6 insurrection at the Capitol. WTOP director of news and programming Julia Ziegler says, “The journalists in our newsroom are dedicated, passionate individuals who want to make a difference in their communities. We are so honored to be recognized with 3 regional Edward R. Murrow awards.”…..For the third year in a row, Townsquare Media’s WKXW, Trenton “New Jersey 101.5” news team is the recipient of a Regional Edward R. Murrow Award. This year the station received a “Best Newscast” honor for the November 3, 2021 edition of “New Jersey’s First News with Eric Scott.”…..Audacy and Rutgers Athletics reach a multi-year agreement to make WFAN-AM/FM the home for Rutgers football and WCBS-AM the flagship station for Rutgers men’s basketball. Audacy New York market president Chris Oliviero says, “Rutgers athletics is on the rise under Greg Schiano and Steve Pikiell in the Big Ten, bringing excitement and anticipation to Tri-State area fans. WFAN and WCBS 880 will provide listeners with unmatched coverage of the Scarlet Knights and we are honored to add Rutgers to Audacy’s market-leading play-by-play portfolio.”…..SiriusXM and MasterClass announce the launch of “MasterClass Hour,” a new program that will air on SiriusXM Stars channel 109 and Business Radio channel 132. The programming will kick off with former U.S. Secretary of State Hillary Rodham Clinton on “The Power of Resilience,” Metallica on “Being a Band,” Steve Martin on “Comedy,” Issa Rae on “Creating Outside The Lines,” RuPaul on “Self-Expression and Authenticity,” Gordon Ramsay on “Cooking,” Malala Yousafzai on “Creating Change,” and more.

 

Texas School Shooting Top News/Talk Story for Week of May 23-27. The massacre of 19 students and two teachers at an elementary school in Uvalde, Texas was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the spike in crime & violence in America’s urban centers and the issue of gun control legislation, followed by partisan politics tied with this week’s primary races for November’s midterm elections at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Front Page News Industry News

Thursday, March 3, 2022

By Editor | by Editor

NAB Takes Stand on Russian-Sponsored Programming. As Russia’s invasion of the Ukraine continues, the National Association of Broadcasters issues a statement from NAB president and CEO Curtis LeGeyt. He says, “The National Association of Broadcasters is a fierce defender of the First Amendment and the critical importance of the ability to freely express views, both popular and unpopular. While the First Amendment protects freedom of speech, however, it does not prevent private actors from exercising sound, moral judgment. To that end, given the unprovoked aggression exhibited by Russia against the free and sovereign people of Ukraine, NAB calls on broadcasters to cease carrying any state-sponsored programming with ties to the Russian government or its agents. While we know that airings of such programs are extremely limited, we believe that our nation must stand fully united against misinformation and for freedom and democracy across the globe.”

 

FOX Audio Network and Spotify’s Megaphone Partner for Advertising & Distribution. A new partnership is announced between the new FOX Audio Network, which combines all of FOX’s news, sports, and entertainment podcasts into a scaled, diverse portfolio of original audio content, and Spotify’s Megaphone for advertising and distribution as the exclusive hosting platform for their growing slate. FOX Corp says, “The outsized reach of the FOX Audio Network’s 60-plus podcasts creates a unique opportunity for advertisers to access the broadest possible audience across all of the hottest FOX original audio content efficiently and effectively.” FOX News Media SVP, digital ad sales Dan Realson states, “The establishment of the FOX Audio Network provides unique opportunities for advertisers to reach a broad audience of our loyal podcast listeners across a diverse range of programming genres from our entire portfolio. Podcasts continue to be a popular and rapidly growing medium and we’re excited to collaborate with Spotify’s Megaphone to bring this opportunity directly to the advertising marketplace.” The press release goes on to say that FOX Audio Network advertising will be managed by the FOX ad sales team with additional inventory being sold through the Spotify Audience Network. Podcast publishing platform Megaphone will empower FOX Audio Network to monetize, measure, and grow FOX’s podcast content and audiences through best-in-class publishing and monetization tools.

 

Urban One 2021 Q4 Net Revenue Rises 15.3%. 2021 Fourth quarter financial data from Urban One, Inc. is being reported and the company says net revenue for the period was approximately $131.0 million, an increase of 15.3% from the same period in 2020. Broadcast and digital operating income was approximately $44.1 million, a decrease of 14.9% from the same period in 2020. For the full year of 2021, net revenue was $441.4 million, an increase of 17.3% over the full year of 2020. For 2021, Urban One posted consolidated net income of $40.7 million compared to the consolidated net loss of $6.5 million it reported for 2020. Urban One CEO and president Alfred C. Liggins, III comments, “We had another very strong quarter, with revenue exceeding expectations, allowing us to significantly exceed our previous Adjusted EBITDA guidance for the year of $140-$145 million. There was some noise in the expenses, predominantly related to returning events, TV programming amortization and annual staff bonuses, all of which were anticipated and factored into our guidance. Demand for our audience remains extremely robust across the platform, and, excluding political, advertising revenues for the quarter were up double-digit percentages in all of our operating segments. Digital revenues were up 42.9%, and we exceeded $50 million in annual digital revenue for the first time. Cable TV revenues were up 43.6% helped by strong upfront demand and higher average unit rates across both TV One and Cleo. Looking back at pre-pandemic revenues, when we aggregate our radio broadcasting, syndication, events and digital operations, net revenues were up 25% compared to Q4 2019, and Adjusted EBITDA up 21%. We expect to continue to exceed pre-pandemic revenues and Adjusted EBITDA in 2022, and this is supported by first quarter 2022 core radio pacings up low double digits, and up mid-teens including digital revenues.”

 

100 Points! Impossible! Yesterday, March 2, marked the 60th anniversary of Wilt Chamberlain’s legendary 100-point game against the New York Knicks on March 2, 1962. The game has taken on a mythical quality, with the details seemingly lost in the mists of time. Talk radio host and voice artist Mark Wainwright discovered that the actual backstory of the game – and how the precious final minutes of the radio broadcast were discovered and preserved – is a long saga and even more remarkable than the myth and legend. It was once thought that all evidence of one of the greatest individual performances in the history of sport was lost forever, and it almost was…except for one Philadelphia radio station and two alert listeners. Read Mark Wainwright’s complete feature story here. Photo: Paul Vathis/Associated Press

 

TALKERS News Notes. A new iHeartRadio original podcast debuts as “The Important Things with Bobbi Brown and Anjali Kumar” joins the company’s podcast network. The new program asks the age-old question: how can you lead a life of fulfillment? The ongoing pandemic has required us all to reexamine what matters most and prioritize what brings us true contentment. Through candid conversations with friends, thought leaders, creators and entrepreneurs, beauty industry titan Bobbi Brown and best-selling author and attorney Anjali Kumar explore the strengths, skills, habits, and mindsets that have helped their guests live their most authentic and gratifying lives. The inaugural episode will feature renowned activist Gloria Steinem, followed by upcoming guests such as designer Jennifer Fisher, soccer legends Ali Krieger and Ashlyn Harris, philanthropist Christy Turlington Burns and “Jeopardy” champion Amy Schneider…..SiriusXM is recognizing Women’s History Month across SiriusXM, Pandora, and Stitcher with special themed programming and limited-engagement channels. SiriusXM will ensure “She’s Got the Mic” by raising the voices of both prolific and up-and-coming female artists in honor of Women’s History Month. Four limited-engagement music channels will launch in March, spanning genres and representing artists from across the decades, including channels curated and presented by Avril Lavigne and Maren Morris, as well as a full channel dedicated to the iconic Tina Turner. There will also be a channel devoted to the defining, female-led festival tour of the 90s, Lilith Fair…..The Freakonomics Radio network is expanding on its growth with the hiring of a new editorial director, Gabriel Roth, alongside consultant Jared Hohlt. Before joining the Freakonomics Radio team, Roth worked at Slate for seven years, where he oversaw podcasts and helped launch the groundbreaking series “Slow Burn,” along with many other shows. Roth says, “I’ve been a fan of the Freakonomics Radio team’s work for more than a decade, and I’m thrilled to get the chance to work on their terrific podcasts and help grow the network.” Hohlt, Slate’s former editor-in-chief, has also begun helping Freakonomics Radio as a part-time consultant. Roth will oversee all existing and future shows in the network, with a special concentration on the flagship show, and Hohlt is focusing especially on two new podcasts, one in the early stages and the other in piloting mode, while helping with the existing shows as well.

 

Russian Ukraine Invasion, COVID-19, January 6 Investigation, State of the Union, The Economy/Inflation, Midterm Elections/Trump & the GOP, and MLB Negotiations Among Top News/Talk Stories Yesterday (3/2). Russia’s continuing invasion of the Ukraine and the West’s reaction; the White House issues its National COVID-19 Preparedness Plan as the next step in dealing with the pandemic; the January 6 House select committee alleges that former President Donald Trump and attorney John Eastman took part in a “criminal conspiracy” to overturn the 2020 election; reactions to President Joe Biden’s State of the Union address; the turmoil in the world’s financial markets and the soaring prices of consumer goods and gasoline; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and the stalled negotiations between the MLB’s owners and players that’s put the 2022 season in jeopardy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, January 4, 2022

By Editor | by Editor

Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR  at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”

Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.

KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.

CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.

Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”

TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM.  “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.

USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died.  USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”

COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.