Advice

CES2022: Cars, Cash, COVID

By Holland Cooke
Consultant

 

LAS VEGAS — “Just imagine where we would have been the last two years” without technology like streaming, Zoom, tele-health, e-commerce, and other trends-already-in-motion that accelerated during the pandemic. In his State of the Industry address, Consumer Technology Association president/CEO Gary Shapiro acknowledged speed bumps we’ve hit along the way, admitting that “innovation is messy. It takes us out of our comfort zones” (as radio people know well).

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Front Page News Industry News

Wednesday, January 5, 2022

Sean Hannity Cooperation Sought by House Committee in January 6 Investigation. Texts between FOX News Channel and Premiere Networks star Sean Hannity and Donald Trump staffers before, during the January 6 Capitol attack, and after have been revealed as part of the House Committee’s investigation. Now, the House Select Committee is asking Hannity for his cooperation in its investigation. According to a report in The Hill, the Select Committee tells Hannity it is interested in communications between him and Chief of Staff Mark Meadows and others, as well as President Trump himself between December 31, 2020 and January 20, 2021. Citing a number of texts, the Committee says it appears Hannity had advance knowledge of Trump’s and his legal team’s plans for January 6. Hannity’s takes and suggestions indicate he was, at least to some degree, at odds with Trump’s beliefs about his January 6 strategy regarding the election certification. The Hill reports Hannity attorney Jay Sekulow says he’s not yet been informed of the Committee’s request but says it would raise “serious constitutional issues.” Regarding that matter, the Committee’s letter states, “The Select Committee has immense respect for the First Amendment to our Constitution, freedom of the press, and the rights of Americans to express their political opinions freely. For that reason, we do not intend to seek information from you regarding your broadcasts on radio or television, your public reporting or commentary, or your political views regarding any candidate for office.” TALKERS founder and First Amendment advocate Michael Harrison states, “In the talk media business, influence is every bit as important as ratings. Sean Hannity has consistently proven to be at the top of the pack in both measurements year after year. Obviously, not everyone agrees with his opinions – that is the nature of our business, not to mention the times. Free speech, politics and democracy are untidy affairs. The role Sean has played and continues to play in being a force to be reckoned with on both sides of the microphone is the quintessential example of just how far our format – talk radio – has come in shaping the history of this era. Fortunately, those of us who know Sean personally recognize him as a man of integrity. Although some refer to his texts as ‘damning,’ I am pleased that the ‘concerns’ he expressed to the White House a year ago put him on the right side of history when it comes down to the real nitty gritty. The rest is the real-world stuff of big-time commercial media positioning. Let he who is without sin cast the first stone when it comes to attacking those who have bravely built this medium to being a lot more than a platform for the low hanging fruit of mediocre music, disingenuous promotion codes and superficial chatter.”

Salem Radio Network Talk Host Larry Elder Won’t Run for California Governor This Year. According to numerous media reports, including one from KNBC-TV, Los Angeles, Salem Radio Network talk host Larry Elder will not run for governor of California this fall. Elder ran as a Republican in last September’s recall election of Governor Gavin Newsom and of the dozens who qualified to be on the ballot was the Republican with the most votes. It was moot, however, as voters rejected the recall. Elder says he will form the Elder for America political action committee that will benefit Republicans in federal and local elections. In a statement, Elder says, “I ran for governor because I wanted to make a difference. While I may not know what the future holds for me politically, our campaign’s ability to attract millions of votes and millions of dollars in a very short time demonstrates we have a message that resonates with Americans, and I believe we can put that to good use.” The KNBC-TV story notes that Elder for America says Elder’s recall campaign raised about $22.5 million in eight weeks.

CES2022: “Pandemic Pivots.” The pandemic has accelerated trends “that have been simmering for a while and are now coming to a boil,” according to Consumer Technology Association research. 2022 tech spending is forecast to top a TRILLION dollars in the USA alone. And covering CES this week in Las Vegas, consultant Holland Cooke spots opportunities for radio sales. Read more here.

SRN’s Hugh Hewitt Named Contributor for FNC’s ‘Special Report with Brett Baier.’ Washington-based Salem Radio Network morning drive host Hugh Hewitt is named a regular contributor to FOX News Channel’s “Special Report with Brett Baier.” Hewitt was a longtime contributor on MSNBC and he currently writes a regular column for The Washington Post.

TALKERS News Notes. The sports talk radio show “Outkick 360” – hosted by Jonathan Hutton, Chad Withrow and Paul Kuharsky – recently entered national syndication via Skyview Networks. The company says that the show recently picked up new affiliate WMBH, Joplin, Missouri which joins the growing list of affiliate radio stations carrying the 3:00 pm to 6:00 pm ET program…..The National Association of Broadcasters announces that it is now accepting entries for the 35th annual NAB Crystal Radio Awards, honoring outstanding community service efforts by radio stations throughout 2021. Winners will be recognized at the NAB Show, April 23–27, 2022 in Las Vegas. A panel of judges representing the broadcast industry and community service organizations will review applications and select 50 finalists and 10 winners. The deadline for submissions is January 31 and entry information can be found here…..Newsmax announces it is premiering its new documentary, “Day of Outrage,” tonight at 9:00 pm ET. Newsmax says the program “was produced by Newsmax to accurately and fairly detail the events related to the tragic day of January 6, 2021. The film includes powerful video footage of the protests and riots that took place on January 6, as well as a careful examination of events that led up to that fateful day.”…..ESPN Radio is celebrating its 30th anniversary this month. The national sports talk radio platform launched in January of 1992. Senior coordinating producer, content strategy & audio Amanda Gifford says, “This is an incredibly meaningful milestone for our network. Sports radio has evolved in so many ways over the past 30 years and through it all, ESPN continues to be a leader in the space thanks to the dedication and passion of everyone involved behind the scenes and on-air.”…..The Motley Fool announces that its “Motley Fool Money” weekly flagship podcast is now airing new episodes seven days a week. Weekday episodes will focus on analyzing the companies making headlines, bringing a long-term perspective to daily market news, and putting new stock ideas on the audience’s radar. Weekend episodes will feature interviews with special guests and conversations about investing styles, strategies, and psychology. Show host and head of podcast strategy Chris Hill says, “More than ever people are focused on how to achieve financial independence, and we’re excited to provide programming that’s relevant to everyone on the investing spectrum. Gen Xers are thinking about how to retire, Millennials are entering their 40s, and more members of Gen Z are starting to invest every month. Motley Fool Money is going to be a resource for all of them, seven days a week.”…..Baltimore public radio news/talk outlet WYPR-FM “Your Public Radio” is celebrating its 20th anniversary. The station says it will celebrate its platinum anniversary with a variety of in-person and virtual events, special on-air programming, fundraising campaigns and a host of unique activities for listeners all year long. Station president and general manager LaFontaine E. Oliver says, “Our community of members and listeners is the reason that we are so successful. We have one of the best performing sustaining programs in the country with almost 70% of our members giving monthly donations. Their support has allowed the station to grow to the point where we are more than terrestrial radio – our content now reaches audiences on-air, online, on-demand, on mobile and in the community.”

COVID-19, January 6 Investigation/Trump Presser, Filibuster-Voting Rights Battle, 2022 Midterm Elections, Prince Andrew Civil Suit, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/4). The soaring rate of Omicron variant cases in the U.S., the heated debate over in-school learning, and the scramble for COVID tests; the anniversary of the January 6 Capitol attack, the release of texts between Trump staffers and the media, and Donald Trump cancels Thursday’s press conference; the battle in the U.S. Senate over voting rights legislation and the filibuster; the potential change in power in Congress after the 2022 midterm elections; Prince Andrew fights the civil suit filed against him by Jeffrey Epstein victim Virginia Giuffre; and the stranding of hundreds of vehicles on I-95 in Virginia after the Southeastern snow storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, January 4, 2022

Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR  at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”

Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.

KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.

CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.

Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”

TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM.  “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.

USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died.  USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”

COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.