The National Association of Broadcasters (NAB) announces today that the 2023 Marconi Radio Award nomination window is now open through May 31. The Marconi Radio Awards recognize overall excellence and performance in radio. The winners of the 2023 Marconi Radio Awards will be announced during a special dinner program on October 25, 2023 at the Javits Center during the NAB Show New York.
Salem Media Group is promoting its planned coverage of the booking of former President Donald Trump in Manhattan today (4/4). Salem Radio Network talk personality Mike Gallagher leads the Special Report coverage streaming on the Salem News Channel at 2:00 pm ET.
Edison Research, in partnership with NPR, is presenting a webinar on April 13 at 2:00 pm ET titled, “Hit Play, Boomer! Podcasting’s Age 55+ Opportunity.” Edison says, “Forty-two percent of Baby Boomers in the U.S. – those age 55+ – have ever listened to a podcast. Attend the webinar to learn more about what has shaped Baby Boomers in the U.S. and what their media habits look like today. Learn how they consume audio and which podcasts index the highest for listening among Boomers.”
The National Association of Broadcasters announces its new campaign highlighting the importance of AM radio in the car for news, community engagement, entertainment and vital public safety information. The campaign includes a website with a grassroots call to action and new tools for stations to highlight the importance of AM radio. This campaign is being launched as some automakers have stripped AM radio out of certain vehicle models.
The National Association of Broadcasters announces the finalists for the 36th annual NAB Crystal Radio Awards that recognize radio stations for their year-round commitment to community service. The finalists will be celebrated, and the winners announced during the We Are Broadcasters Awards ceremony at 10:00 am on
April 18 on the Main Stage at NAB Show in Las Vegas. NAB will also present Bonneville International’s news/talk KTAR-FM, Phoenix with the esteemed Crystal Heritage Award during the ceremony. The Heritage Award recognizes radio stations that have won a total of five Crystal Radio Awards for exceptional year-round community service efforts. Only 10 other stations have received this honor. See the finalists for this year’s awards here.
— The Akron Beacon Journal reports that former WNIR-FM, Akron evening talk host Jim Isabella is running for mayor of Akron. Isabella exited the Media-Com news/talk station last year. Isabella is running as a Republican and it’s been 40 years since the city’s been led by a GOP mayor.
— The National Association of Broadcasters is celebrating its 100th year as an advocacy association for America’s broadcasters. The 2023 NAB Show Centennial Celebration is scheduled to take place April 15 – 19 in Las Vegas and will commemorate 100 years since the first NAB Show in 1923. NAB president and CEO Curtis LeGeyt says, “This year marks our century-long legacy of advocating on behalf of America’s broadcasters and driving global innovation and industry growth through NAB Show. We invite the entire NAB community, including broadcasters and content professionals from around the world, to join us for the Centennial Celebration as we honor our rich history, recognize our unparalleled impact and celebrate our next 100 years.”
— Audacy, via its partnership with BetMGM and the BetQL Network, will broadcast live from the newly opened BetMGM Sportsbook located next door to State Farm Stadium during the week of February 6-10 leading up to the NFL’s Super Bowl XLVII.
— Tomorrow (1/17), Podbean hosts the free webinar “Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network” with guest Todd Eury, CEO of The Pharmacy Podcast Network. The program will discuss how The Pharmacy Podcast Network started, best practices and tips for starting your own podcast network, how to build audience trust and hone in on your podcast niche.
Monday Memo: #NABShowNY. Consultant Holland Cooke reports “many long-time-no-see hugs among 9,500 of us at the Javits Center” as the National Association of Broadcasters rebooted the October event interrupted, “like much of life” by COVID. In this week’s column, HC offers “numbers for radio broadcasters fretting that listeners have wandered-off.” And about podcasting: Winners’ tips, and well-intended mistakes to avoid. Read it here.
Pending Business: The ‘Who Cares?’ Test. Radio sales pro Steve Lapa says it’s always a good idea to review your sales proposal strategies to make sure they are as effective as they can be. How you pitch your talent’s host read spots is important because the host read spot is so important to news/talk stations. He says, “Radio advertising is still a real-time, single-digit growth business and competitive change is an important daily dynamic that’s out of your control. In plain English, if you are to grow your income through ad sales it will come to you through one of two obvious sources: new business or your competition.” He offers a four-point checklist for assessing your basic pitch features here.
WDAE, Tampa Announces New Program Schedule. Tampa sports talk outlet WDAE-AM/W237CW is beginning this week with a new program lineup. The iHeartMedia
station says the “Pat and Aaron Show” – starring Pat Donovan and Aaron Jacobson – is the new morning drive program. They are followed by Premiere Networks’ “The Dan Patrick Show” in the 9:00 am to 12:00 noon slot. The early afternoon program is the new “Jay And Z Show” featuring Jay Recher and Zac Blobner, followed by the “Ronnie & TKras Show” with Ronnie Lane and Tom Krasniqi now in the afternoon drive daypart. FOX Sports Radio’s “The Herd with Colin Cowherd” airs from 7:00 pm to 10:00 pm with ESPN Radio airing overnight.
Radio America Unveils New Sara Carter Podcast ‘Darkwars: The Border.’ Tomorrow (10/25), Radio America releases its new podcast, “Dark Wars: The Border,” hosted by award-winning investigative journalist Sara Carter as she “shares her perilous journey to expose how the porous U.S.-Mexico border has facilitated a deadly trail from China
to your home town, with cartels, slavery, and death in between.” Carter is an investigative reporter, host of “The Sara Carter Show” on Radio America and a FOX News contributor. She says, “I am excited to release this podcast, which is a culmination of my on-the-ground investigative reporting of our border crisis. I embedded with border patrol agents via foot, horseback, car and 
helicopter – talking to coyotes and migrants alike – to reveal chilling stories about the opioid crisis and human trafficking that you haven’t read about in the news. I traveled to the native countries of these migrants to understand how cartels use social media to recruit migrants under the guise of easy passage and a better life. But in reality, they encounter abuse, rape, and death. ’m telling the stories of those being ignored by the media.” Radio America says, “The premiere episode features a wide range of perspectives, from U.S. Senators such as Rand Paul and Marsha Blackburn to Guatemalan President Alejandro Giammattei to coyotes that work for the cartel among others, all to reveal a border crisis that is more serious and disturbing than what is reported in media. It’s a shocking portrayal of money and power that connects the Chinese government and Mexican cartels to the neighborhoods of everyday Americans.”
WGN, Chicago Schedules ‘Spook-tacular’ on Halloween. On Halloween, Nexstar Media’s WGN Radio in Chicago will air the “WGN Radio Theatre Spook-tacular with Carl Amari” from 7:00 pm to 1:00 am. The six-hour special will feature classic Halloween
shows including “My Favorite Husband” starring Lucille Ball, “The Whistler,” “Our Miss Brooks,” starring Eve Arden, “Suspense,” starring Ronald Colman and more. WGN says that host Carl Amari has spent decades licensing and preserving original radio broadcasts and is the curator of the Classic Radio Club and board member of the Museum of Broadcast Communications in Chicago.
Midterm Elections, Trump Legal Issues, Russia-Ukraine War, British Politics, U.S. Math Scores, RSV/COVID-19, and World Series Matchup Set Among Top News/Talk Stories Over the Weekend. The November midterm elections, speculation about control of Congress, and voter fraud issues; the several legal battles facing former President Donald Trump; Vladimir Putin’s continuing invasion of Ukraine and the attacks on its infrastructure; Rishi Sunak emerges as the next prime minister of the United Kingdom; the report indicating that math scores for U.S. students plummeted after the beginning of the COVID-19 pandemic; the soaring rate of respiratory syncytial virus cases among young children in the U.S. and concerns about new COVID-19 variants; and the Philadelphia Phillies and Houston Astros win their league championships to face off in the World Series were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
NEW YORK — Lots of long-time-no-see hugs among 9,500 of us at the Javits Center as the National Association of Broadcasters resumed its October event – like much of life, interrupted by COVID – and increasingly pertinent to radio.
Though long-timers long for the days when the exhibit hall was populated by jingle gypsies, Hiney Wine, and bumpersticker and T-shirt vendors, we now find the teleprompters and studio lighting and cloud software that are becoming tools of the trade for radio broadcasters who leverage their transmitter brand to take content (and advertisers) everywhere consumers consume us.
By Holland Cooke
Consultant
NEW YORK — Lots of long-time-no-see hugs among 9,500 of us at the Javits Center as the National Association of Broadcasters resumed its October event – like much of life, interrupted by COVID – and increasingly pertinent to radio.
Though long-timers long for the days when the exhibit hall was populated by jingle gypsies, Hiney Wine, and bumpersticker and T-shirt vendors, we now find the teleprompters and studio lighting and cloud software that are becoming tools of the trade for radio broadcasters who leverage their transmitter brand to take content (and advertisers) everywhere consumers consume us.
‘CarPro’ Automotive Industry Expert Jerry Reynolds is This Week’s Guest on Harrison Podcast. Since its invention in the early 20th century, the automobile’s impact on society (not to mention radio) has been immeasurable… and it continues to be to this very day. The horseless carriage has shaped our culture and influenced us economically, architecturally, culturally, and even psychologically. Jerry Reynolds is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Reynolds is a giant in the world of automotive media. With over 40 years in
the automotive industry, much of it as a hugely successful Ford dealer in Dallas, he is a trusted source of automotive news, insider insight, and new car reviews. For the past two decades he, along with co-host Kevin McCarthy, has hosted a Saturday midday talk radio show about cars called “CarPro.” It’s heard for three hours locally on WBAP in the Dallas/Fort Worth market, where Reynolds is a household name, and then for an additional two hours nationally on news/talk stations across America via the CarPro Radio Network. It’s no wonder that the show is such a success – information about automobiles ties in directly with most of the topics discussed on the news/talk format… the economy, the environment, and the day-to-day necessities of living. And a solid show about cars is a magnet for a wide and deep array of potential advertisers. Reynolds’ stated mission is to educate consumers about the car buying process and provide them with the latest information, so listeners can make the best car buying decisions for their needs and budgets. Harrison and Reynolds take an enlightening deep-dive into how today’s automotive industry operates. To listen to the podcast in its entirety, please click here.
NAB Reveals 2022 Marconi Award Winners; KTAR-FM Named Legendary Station of the Year. The National Association of Broadcasters presented the 2022 NAB Marconi Radio Awards during a dinner celebration held last night (10/19) at the Javits Center at NAB Show New York. Established in 1989 and named after inventor and Nobel Prize winner Guglielmo Marconi, the NAB Marconi Radio Awards are given to radio stations and outstanding on-air personalities to recognize excellence in radio.
Bonneville’s news/talk KTAR-FM, Phoenix was named Legendary Station of the Year. Bonneville Phoenix SVP and market manger Ryan Hatch states, “For more than 100 years, KTAR has been built on the backs of broadcasting legends. We are honored and thrilled to win one of the most coveted awards in broadcasting. I’m so proud of our talented Bonneville Phoenix team who continues to embody the legacy of building up, connecting, and informing the community that we serve.” Other spoken-word stations and personalities recognized by the NAB include: Joel Oxley of Hubbard Broadcasting’s all-news WTOP-FM, Washington was honored as Legendary Radio Station Manager; Network/Syndicated Personality of the Year went to Premiere Networks’ Dan Patrick; Major Market Personality of the Year is Greg Hill of Audacy’s sports talk WEEI, Boston; Major Market Station of the Year went to Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta; Pathfinder Communications’ WOWO-AM, Fort Wayne was honored as Medium Market Station of the Year; CMG’s KRMG-FM, Tulsa was named News/Talk Station of the Year; Audacy’s WXYT-FM, Detroit took home Sports Station of the Year; and College Station of the Year went to Hofstra University’s WRHU-FM, Hempstead, N.Y. See the complete list of winners here.
Radio America to Syndicate ‘The Todd Herman Show.’ Former tech executive and current media personality Todd Herman is joining Radio America as the network is entering into a new distribution and sales agreement with his daily podcast and the debut of the new weekend program, “The Todd Herman Show,” beginning November 5.
Herman hosted a regular program on KTTH-AM, Seattle for eight years and, for six years of that time, was a regular fill-in for Rush Limbaugh until Rush’s passing in 2021. Radio America president and CEO Mike Paradiso 
says, “Todd is a phenomenal talent that knows how to connect with listeners and advertisers. His daily podcast is a great addition to our podcast lineup and we love the opportunity to bring his show back to a national radio audience.” Herman a CEO and founder of a start-up and an executive with Microsoft, says, “I am feeling such gratitude to be welcomed to Radio America, where our God-given right to speak freely is practiced by some of the greatest voices in radio and podcasting. I thank God, my team, and my podcast family for getting us here.”
Triton Digital Releases Top U.S. Podcast Report for September. This report ranks the top podcasts in the U.S. for the month of September 2022, based on average weekly downloads. There was a little jockeying at the top of the chart as “NPR News
Now” returns to the #1 position and audiochuck’s “Crime Junkie” falls to #2. Wondery’s “Morbid” climbs to #3 and Cumulus Podcast Network’s “The Ben Shapiro Show” falls back to #4. Other radio-related podcasts near the top of the chart include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” up one notch to #14, and Cumulus’ “The Mark Levin Podcast” is at #19. You can see the complete chart ranking the top 100 podcasts here.
PodcastOne Teams with XG Productions for ‘Talk to Me’ Podcast. A new partnership between PodcastOne and XG Productions includes the new podcast series, “Talk to Me.” On this program, listeners will be taken into the exciting inside story of the world’s first hostage negotiation team, which was created inside America’s
largest police department, the NYPD in the early 1970s. The first episode of “Talk to Me,” tells the story of the infamous Attica prison riots. Written and narrated by veteran South Bronx detective and New York Times bestselling author Edward Conlon, “Talk to Me” tells the inside story of how and why the field of hostage negotiations was created. In the wake of major 1970s tragedies such as the Attica prison riot, the massacre of Israeli athletes at the Munich Olympics, and the Brooklyn bank robbery that inspired the film “Dog Day Afternoon,” the NYPD recognized an urgent need to develop a protocol for handling incendiary hostage incidents. With news archives and first-hand accounts from hostage team founders Frank Bolz and Harvey Schlossberg, the podcast brings to life cases big and small to explore what worked — and what didn’t. The world’s first hostage negotiation team pioneered the use of psychology in saving lives and created a model that is still used around the world today.
GBH, El Planeta, and Harvard Medical School Team for Spanish-Language Podcast and Radio Show. Public media organization GBH announces it is teaming up with the journalists at the local outlet El Planeta (and its national counterpart, El Tiempo Latino), to produce “Salud,” a podcast and 30-minute radio show focused on health issues
important to the Hispanic community. GBH News will lend its production facilities and distribution channels to the program. The Harvard Medical School Office for Diversity Inclusion and Community Partnership will provide expertise and guidance on medical matters. “Salud” will air on WGBH-FM 9:30 am on Saturdays, beginning on October 22 for an initial run of eight weeks. The show will be available on demand on YouTube and all major podcast platforms the Thursday before each broadcast date. GBH general manager for news Pam Johnston says, “Collaborating with El Planeta and the Office for Diversity Inclusion and Community Partnership at Harvard Medical School allows us to super-serve the local and national Hispanic communities with in-depth stories of significant importance to their health and well-being. Bringing these stories to the audience in their native language further reflects our deep commitment to engage with a broad and growing range of listeners.”
The Economy/New Tax Brackets, Russia-Ukraine War, Midterms, Donald Trump Legal Issues, Truss on the Ropes, and Kanye West Controversy Among Top News/Talk Stories Yesterday (10/19). Inflation, the up-and-down financial markets, and fears of a recession, combined with the IRS’ announcement of new, lower tax brackets; Russia’s kamikaze drone strikes on Ukraine’s infrastructure; the debates ahead of November’s midterm elections; the numerous legal issues facing former President Donald Trump; Liz Truss’ tenuous hold on her Prime Minister role with Britain’s Conservative Party; and the anti-Semitic rants from rapper and fashion mogul Ye were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Round One of July PPMs Released. The first of four rounds of ratings data from Nielsen Audio’s July PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s July 2022 sweep covered June 23 – July 20. Today, TALKERS magazine managing editor Mike Kinosian presents his Rating Takeaways from this group of markets. In New York City, Red Apple Media’s news/talk WABC adds a full share to finish with a 4.1 share (weekly, 6+ AQH share) and rises to the #7 rank, while iHeartMedia’s crosstown news/talk WOR loses one-tenth for a 1.9 share finish good for the #19 rank. Nexstar Media Group’s news/talk WGN, Chicago adds seven-tenths to wrap the survey with a 3.3 share and rises to the #10 rank. Audacy’s crosstown all-news WBBM-AM/WCFS-FM sheds four-tenths to post a 4.6 share and falls from #2 to #4. In Dallas, Cumulus Media’s news/talk WBAP continues its upward trajectory adding a half share for a 4.5 share finish that pushes it to the #4 rank. Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta is steady with a 5.7 share and remains locked in the #4 spot. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
AM 790 in Providence Returns to Sports Talk as ‘790 The Score.’ Heritage Providence station WPRV-AM completes its previously announced flip from business news to sports talk as Cumulus Media launches “790 The Score.” The station – originally WEAN-AM when it debuted in 1922 – broadcast a sports talk format for about
10 years from 1998 through 2008 as WSKO “The Score.” That was replaced by oldies for about a year before flipping to business talk in 2009. Cumulus says the new station “brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in the Providence area. ‘790 The Score’ delivers behind-the-book perspectives from experts in a highly entertaining and engaging format.” Cumulus Providence VP and market manager Holly Paras says, “It’s official: ‘790 The Score’ is now Providence’s best bet for sports fans and sports betting enthusiasts, and we couldn’t be more excited! The station features a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with New England Patriots football, New York Yankees baseball, Boston Celtics basketball, and Brown University football and basketball play-by-play. We think Providence sports and sports betting fans will love ‘790 The Score!’” The program lineup includes: Bet MGM, Bet QL, Jim Rome, local host Kevin McNamara, and more.
KHOW, Denver’s Michael Brown Named New Host of ‘The Weekend.’ Former Under Secretary of Homeland Security and Director of FEMA, Michael Brown – host of “The Situation with Michael Brown” on iHeartMedia’s KHOW, Denver – is named the full-
time host of the Premiere Networks nationally syndicated radio program, “The Weekend.” The three-hour show is heard on more than 300 stations nationwide. Brown takes over for Joe “Pags” Pagliarulo as the regular host of the show. Brown says, “I couldn’t be more thrilled to take the reins of ‘The Weekend.’ When Premiere asked me to sign on full-time, it was a no brainer. I’m looking forward to furthering my connection with this nationwide audience each week. We’re going to have a great time together as we go beyond the headlines to tackle the stories that matter most with honesty, smarts and a dose of fun.”
Westwood One Audio Active Group: Only Half of NFL Fans Are Aware Thursday Night Games Are Only on Amazon Prime. This week’s blog from the Cumulus Media | Westwood One Audio Active Group includes data from a national study from MARU/Matchbox of 1,000 Americans over the age of 18 that indicates half of frequent NFL viewers and only 30% of occasional NFL viewers are aware that “Thursday Night
Football” will only be available on Amazon Prime Video. Although the majority of football fans with Amazon Prime say they’ll watch NFL “Thursday Night Football” on Amazon Prime Video, about half of “Thursday Night Football” viewers are not Amazon Prime members. This presents opportunity for Westwood One as after a decade behind a paywall, the audio stream of its national broadcasts will now be available for local radio station affiliates. The Westwood One national audio stream will also be available on the free NFL app. For years WFAN listeners in the New York market could hear the game over the air but not on WFAN’s audio stream. Now listeners will have the option to listen to Westwood One’s Monday night, Thursday night, and Sunday night broadcasts on their smart speakers, smartphones, and laptops. See the blog post here.
Three Executive Promotions at Triton Digital. The company announces that three executives are being promoted within the company. Oscar Sermeno is upped to vice president of market strategy, Americas; Daniel Karlsson is promoted to vice president,
market development and global strategy; and Michael Chien is elevated to vice president of advertising product strategy. Triton Digital president and CEO John Rosso comments, “Triton Digital continues on a trajectory of rapid growth and global expansion. These recent promotions within our leadership team will play an instrumental role in furthering Triton’s innovative spirit while maintaining operational excellence and expanding the company’s presence around the world. All while continuing to provide best-in-class audio streaming, podcasting, audience measurement, and advertising technology on a global scale.”
TALKERS News Notes. The nationally syndicated program, “The Dana Show” –
starring Dana Loesch, adds new affiliate WFLF-AM, Orlando “WFLA.” The iHeartMedia station is picking up the Radio America-syndicated show for the 7:00 pm to 10:00 pm daypart…..The National Association of Broadcasters announces the availability of the 2022 Election Toolkit – an online resource that provides local television and radio broadcasters with ideas and information to cover the 2022 local, state and federal elections. The 2022 Election Toolkit provides assets to help broadcasters serve their communities 
in the lead-up to Election Day on November 8. It includes information on identifying false statements online, suggested tactics for hosting debates, voter registration resources and guides for finding local polling places. Broadcast-ready public service announcements encouraging voter participation are also available in both English and Spanish through the toolkit. NAB president and CEO Curtis LeGeyt says, “Local broadcasters are a trusted and reliable source of news and information, which takes on heightened importance in combatting disinformation as Americans exercise their right to vote. The toolkit will equip radio and television stations in helping voters make informed decisions at the polls – an essential component in ensuring the vitality of our democracy.” Find it here…..Two podcasts – “Smart Talks with IBM,” an iHeartRadio show produced in collaboration with Pushkin and IBM, and “Bridgerton: The Official Podcast,” a Shondaland Audio and iHeartRadio program, are receiving a 2022 Adweek Podcast of the Year Award. Adweek’s annual Podcast of the Year Awards recognizes the best podcasts, featuring shows across 28 categories aimed at all sorts of audiences.
FBI Searches Mar-a-Lago, The Economy, Midterms/2024 Presidential Race, Taiwan/U.S.-China Relations, Russia-Ukraine War, and Olivia Newton-John Dies Among Top News/Talk Stories Yesterday (8/8). The FBI executes a search warrant at former President Donald Trump’s Mar-a-Lago club as part of an investigation into presidential documents; the still-high price of gasoline and food and concerns about a recession; November’s midterm elections and speculation about the nominees in the 2024 presidential race; China’s ramped up military exercises around Taiwan and the tenuous relations between the U.S. and China; Russia’s continuing invasion of Ukraine and its impact on the global economy; and Olivia Newton-John dies at 73 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
WKNR Contest Puts $30,000 Ad Campaign Up For Grabs. This marks the third consecutive year that Good Karma Brands sports talk WKNR “850 ESPN Cleveland” will give away a $30,000 WKNR advertising schedule to one local business. To qualify for “Moving Business Forward,” the establishment must be owned by a veteran, minority member, or woman. The promotion runs through this Friday (7/29) and is open to Northeast Ohio businesses incorporated and active for at least two years with annual revenue under $15 million in fiscal year 2021. Entrants must submit an under 300-word statement saying why their business deserves to win. Judging criteria will be on passion for the business; innovation during – and response to – the COVID-19 pandemic; employee loyalty; impact on business’ neighborhood/community; and overall business culture. According to Good Karma Brands Cleveland vice president/market manager Amy Crossman, “We are excited to partner with Keybank and the Cleveland Cavaliers to continue this powerful program for the local business community. We look forward to connecting our passionate sports fans with these deserving Cleveland-based businesses to help them thrive in the future.” The winner will have use of a private suite for one Cavs game at Rocket Mortgage Fieldhouse. WKNR will buy $2,500 in gift cards, divided among veteran, minority, and women-owned businesses, to be given away throughout the year.
NAB Appoints Hall to Leadership Foundation Board. Talk host/journalist/producer/author Tamron Hall is appointed to the National Association of Broadcasters’ Leadership Foundation. In addition, Hall
assumes the newly-created position of industry ambassador, where she will work with NABLF on campaigns and fundraising efforts. NAB Leadership Foundation president Michelle Duke comments, “Tamron Hall exemplifies the values of NABLF through her commitment to service, advocacy, and diversity. Her strong record of public service and leadership make her uniquely-qualified to serve as a champion for the Foundation and for broadcasting. We look forward to her partnership and working with her to make our industry better.” Hall adds, “I am so excited to help the NAB Leadership Foundation continue its mission of attracting and developing the next generation of innovative broadcast executives. More than ever, we need to ensure that the broadcast industry has a pipeline of future leaders that reflect our diverse audiences. It’s been an honor to work with the Foundation in the past; I look forward to furthering this work as a member of the Board.” As industry ambassador, Hall will help NABLF honor broadcast radio and television stations’ community service efforts through the Foundation’s annual Celebration of Service to America Awards, which she hosted two years ago.
KO’s “Countdown” Continues as an iHM Podcast. Beginning August 1, former longtime ESPN and MSNBC anchor; author; and three-time Edward R. Murrow Award winner Keith Olbermann will launch a daily iHeartMedia podcast series. “Countdown with Keith Olbermann” will include a news-driven mix featuring a “Special Comment” political analysis and his popular MSNBC “Worst Person In The World” segment. As part of the podcast, the one time sports anchor at Los Angeles all-news outlet KNX will do a regular sports bit, as well as a daily call to help a suffering dog. In a Wall Street Journal interview this week, Olbermann declares that podcasts have, “replaced radio and to a large part television. Why not present something that is there every day for people? My goal is that you’ll be able to listen and get everything that happened. It won’t be, ‘here we are reacting to last week’s news.’ I’m doing the work for the work. I stopped predicting my next career development around 1997.” Former “Today” anchor Katie Couric and Fox News host Megyn Kelly launched post-television audio broadcasting careers. Meanwhile, Conan O’Brien signed a deal with SiriusXM earlier this year to start a podcasting venture. Olbermann covered the 1980 Olympics “Miracle on Ice” and anchored the 2009 Super Bowl pre-game show.
Hobbs To Helm MundoNow’s Óyenos Audio. Multicultural podcasting veteran Stephen Hobbs is named chief audio officer of MundoNow’s Latino podcast network, Óyenos Audio. Hobbs will oversee the development of new original scripted series and audio entertainment concepts that will focus on topics including true crime and inspirational stories. MundoNow
chief executive officer Rene Alegrias remarks, “Latinos expect smart, highly sophisticated podcasts that provide a culturally-accurate connection to their heritage. Óyenos will provide this and it will be driven by the renowned Stephen Hobbs. In the world of multicultural podcasting, Stephen’s caliber and experience is unmatched.” MundoNow chief revenue officer/partner Andrew Polsky notes, “I immediately recognized the impact this platform can make in expanding meaningful podcasting for the underserved bilingual/bicultural market. This impact will be maximized with the hiring of Stephen. I’ve worked with him before on multiple brand partnership executions. I’m excited to collaborate with him again to not only elevate Óyenos, but the offering of Latino streaming content as a whole.” Hobbs states that bilingual digital media company MundoNow, recently rebranded from Mundo Hispanico, is “exceptionally well-positioned to become a leader in multicultural podcasting. It has the audience, it has the growth strategy under superior leadership from Rene and Andrew, and it has the production capacity. My job is to create content that will have listeners on the edge of their seats, or perhaps making an emotional connection.” Hobbs co-founded reVolver Podcasts; was Univision’s vice president of podcasts and experiential; and during his three-year tenure at Spanish Broadcasting Systems launched AIRE Radio Network. MundoNow generates ten million unique visitors each month, along with 70+ million pageviews and more than a quarter-billion served ad impressions.
TALKERS News Notes. In a Facebook post, Sammy Simpson reveals, “I am going to be 
transitioning out of the brand/content manager role at Capitol Broadcasting [Raleigh]. The company has started the search for a new sports [talk] program director and I would encourage you to apply or help spread the word if interested in a truly great opportunity.” Simpson joined Capitol Broadcasting Raleigh two years ago to oversee sports talk WCMC “99.9 The Fan”; sports talk WCMC-HD2 “Buzz Sports Radio”; and sports talk WDNC “620 The Ticket.” The cluster also includes adult contemporary WRAL “Mix 101.5” and triple A WCLY “That Station.” … Meanwhile, in another sports talk-related Facebook post, we learn that Waterloo Media Austin flips Spanish contemporary KLZT-HD2 (1.2, #22, June 2022, 6+) to sports talk as “102.7 ESPN Austin.” In addition to ESPN programming, the on-air lineup will include: Jason Dick and CJ Morgan (from alternative cluster-mate KROX); Ed Clements (from co-owned news/talk KLBJ-AM); and Bryan Bymark (from rock cluster-mate KLBJ-FM). … Per USA Today‘s Mike Organ,
Nashville media personality Mark Howard has died at the age of 65. In 2004, Howard became co-host of “The Wake Up Zone” on Nashville sports talk WGFX “The Zone 104.5”; he left the show in 2020. The Connecticut native most recently worked as a part-time host at cross-town Cromwell Group sports talk WPRT-FM “The Game 102.5.” Howard spent several years hosting a Tennessee Titans post-game show and co-hosted Nashville Predators pre-game and post-
game programs. … The first five recipients of the Friends of Georgia Radio’s “Georgia Radio Legends” honors are: Media Ventures Partners founder (the late) Charles Giddens; Georgia Association of Broadcasters president/National Alliance of State Broadcasters Association president Bob Houghton; Cox Media Group Atlanta news/talk WSB-AM & WSBB legislative reporter Sandra Parrish; Atlanta Public Schools public radio news/talk WABE host Lois Reitzes; and University of Georgia radio studio host/WSB-AM & WSBB director of marketing & research Neal “Hondo” Williamson. They will be recognized at a Jeff Foxworthy-hosted event next month (8/27) in Alpharetta.
Podtrac Releases Weekly Podcast Data. Tracking data of podcasts for Podtrac-measured shows indicates that downloads are down 9% (July 18 – 24) over the previous week, but up 53% over the corresponding period last year. All categories are down week-to-week, with “History” and “Society & Culture” showing the most significant week-to-week decline (-12%). Meanwhile, “Health & Fitness” registers the strongest year-to-year growth, a robust +179%. Across all Podtrac-measured podcasts, download growth (July 19, 2021 – July 24, 2022) was up 53%, while week-over-week download growth (July 18 – 24, 2022) was off 9%. For the 52-week period (July 19, 2021 to July 24, 2022), “Health & Fitness” is +179%; “Comedy” is +100%; “Sports” is +64%; “True Crime” is +54%; “Science” is +52%; “Business” is +51%; “News” is +43%; “Society & Culture” is +39%; “History” is +32%; and “Arts” is flat. Week-over-week download dips (July 18 – 24, 2022) included: -12% (“History”); -12% (“Society & Culture”); -10% (“News”); -10% (“Sports”); -10% (“True Crime”); -9% (“Science”); -7% (“Business”); -7% (“Comedy”); -6% (“Arts”); and -6% (“Health & Fitness”).
SiriusXM, NFL Extend/Expand Their Broadcast Agreement. Under terms of the new five-year extension, SiriusXM becomes the
exclusive third-party audio provider of every National Football League game across North America. NFL chief media and business officer Brian Rolapp remarks, “SiriusXM continues to be an important part of the NFL family. [It provides] fans access to live game audio, as well as all news and information around their favorite teams.” SiriusXM president and chief content officer Scott Greenstein notes, “The popularity of the NFL, and the 
passion of their fans, is extraordinary. Since 2004, the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams. We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.” Subscribers will continue getting access to every NFL game through Super Bowl LXI (2027) on SiriusXM radio and on the SXM App. The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team. The satcaster will offer additional team-focused content, including coaches shows, and press conferences to subscribers.
America Amplified “Election 2022” Launches This Week. Funded by the Corporation For Public Broadcasting, the America Amplified “Election 2022” initiative helps public media stations in 25 states, including Michigan Radio, ensure that citizens are properly informed to participate in this fall’s local, state and congressional
elections. Corporation For Public Broadcasting president/chief executive officer Pat Harrison comments, “Voting is the foundation of a democracy. We want to ensure that all eligible citizens have the information they need to exercise their right to vote. With more than 1,500 locally managed and operated stations, public media is ideally situated to engage all citizens. America Amplified’s listening-first approach will help build trust in the process.” Michigan Radio program director Matt Shafer Powell remarks, “Joining America Amplified gives Michigan Radio the chance to build on our long-standing commitment to engaging and informing our community. We are excited to bring additional resources to better understand what our communities need to know about election processes and election security.” Among the initiative’s community engagement activities is an online tool that allows the public to submit questions related to the election voting process. Questions will be answered using nonpartisan election information sources.
Joe Gallagher to Return to WGY, Albany for Weekend Shows. The Albany Times-Union reports that talk host Joe Gallagher is returning to iHeartMedia’s news/talk WGY-AM/FM, Albany to host a one-hour program at 9:00 am on Saturday and Sunday
mornings. Gallagher was let go from the station in 2020. He’d served as the station’s afternoon drive host for years and was hosting weekends when he departed in pandemic-related staff reductions. WGY news and program director Jeff Wolf says, “He’s been gone about two years, and pretty much on a weekly basis I get listener feedback saying ‘Bring Joe back.'” Gallagher hosted a few special programs earlier this year and that started the ball rolling in getting him back on a scheduled show. Wolf adds, “We were thrilled. He was all about it and, obviously, we are too.”
Wilson Named Operations Manager for Cumulus Media Mobile. Radio programming pro Vincent “Mojo” Wilson joins Cumulus Media’s Mobile, Alabama station group that
consists of news/talk WXQW-AM and four music brands as operations manager. He’ll also serve as PD for WXQW-AM and CHR WABD-FM. Wilson was most recently director of operations for Southern Broadcasting in Florence/Muscle Shoals, Alabama. Cumulus Mobile VP and market manager Don Boyd says, “‘Mojo’ is a talented programmer and on-air personality with a strong track record leading urban, CHR, Gospel and news/talk stations. He will be an excellent addition to our top performing team in Mobile as operations manager of our five-station group.”
Greta Van Susteren to Moderate Newsmax’s Pennsylvania Senate Primary Debate. News/talk television personality Greta Van Susteren is moderating tomorrow’s Newsmax debate between the top contenders for the GOP nomination for Pennsylvania’s open
U.S. Senate seat that’s being vacated by retiring Senator Pat Toomey. The debate will take place on the campus of Grove City College in Western Pennsylvania in which Van Susteren will moderate candidates Dr. Mehmet Oz, David McCormick, Ambassador Carla Sands, Kathy Barnette, and Jeff Bartos. Newsmax CEO Chris Ruddy says, “Pennsylvania is one of the most important states on the national map. And this race will have national implications, so we’ll be hosting this Newsmax debate live for all Americans to watch.”
TALKERS News Notes. Chicago media writer Robert Feder reports that former Chicago Bears great Olin Kreutz has been let go from his contributor role at the new digital sports venture CHGO Sports after he physically attacked a fellow staffer on Monday (5/2). Kreutz is also a contributor to Audacy’s sports talk WSCR “The Score” and NBC Sports Chicago. Kreutz is apparently not disputing the incident. He tweeted a picture of Mike Tyson with the text: “Social media made y’all way too comfortable with disrespecting people and not getting punched in the face for it.”…..The National Association of Broadcasters announces that Alex Siciliano is joining the organization as senior communications strategist. Siciliano reports to NAB chief of staff and EVP of public affairs Michelle Lehman. In this newly created position, Siciliano will lead NAB’s public relations efforts on key advocacy issues, developing and implementing media relations strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. Siciliano was most recently VP of communications at The Petrizzo Group. NAB president and CEO Curtis LeGeyt says, “Alex has years of experience in shaping and executing effective messaging campaigns on policy issues. Broadcasters will benefit from his deep advocacy background as he shapes NAB’s communications on the most important issues facing our industry. We are thrilled to welcome him to NAB.”…..The Freakonomics Radio Network names Neal Carruth as EVP and general manager. Carruth most recently led NPR’s news podcasting strategy, and his responsibilities at Freakonomics Radio Network will include helping to set the strategic and editorial direction of the organization. His hiring follows the March appointment of Gabriel Roth from Slate as editorial director. Carruth says, “For years now, I’ve been a serious fan of the work that Stephen Dubner and the team have done on the Freakonomics Radio podcast. I love the podcast’s combination of curiosity, rigor, and delight. I can’t wait to work with the team to grow the audience for the current slate of shows and to help them develop new properties. I’m so excited about this opportunity to help increase the reach and the impact of the Freakonomics Radio Network.”…..SiriusXM announces that entrepreneur, investor, best-selling author, and founder and CEO of Zuckerberg Media, Randi Zuckerberg, will host a new SiriusXM original podcast titled, “Crypto Café With Randi Zuckerberg.” SiriusXM says, “With cryptocurrency being a hotly debated topic, Zuckerberg’s new podcast will feature both casual and educational conversations with metaverse experts, tech futurists, and top business executives who will share industry tips and explain the skills and foundational knowledge necessary to navigate the crypto ecosystem safely and successfully.”
The Economy, January 6 Conviction, Roe v Wade Leak, Midterm Primaries/Trump & the GOP, Russia-Ukraine War, COVID-19, Musk & Twitter, and Western Drought Among Top News/Talk Stories Yesterday (5/2). The state of the U.S. economy, including falling stock and bond prices, ongoing supply chain issues and employment; a retired New York cop is convicted of assaulting a police officer in the January 6 Capitol attack; the unprecedented leak of a draft decision indicating the Supreme Court will overturn Roe v Wade; the primary battles ahead of the November midterm elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine; concerns about the rising rate of COVID-19 cases in some parts of the U.S.; Elon Musk’s attempt to acquire Twitter; and the impact of the Western drought on cities in the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
LAS VEGAS — “Just imagine where we would have been the last two years” without technology like streaming, Zoom, tele-health, e-commerce, and other trends-already-in-motion that accelerated during the pandemic. In his State of the Industry address, Consumer Technology Association president/CEO Gary Shapiro acknowledged speed bumps we’ve hit along the way, admitting that “innovation is messy. It takes us out of our comfort zones” (as radio people know well).
Sean Hannity Cooperation Sought by House Committee in January 6 Investigation. Texts between FOX News Channel and Premiere Networks star Sean Hannity and Donald Trump staffers before, during the January 6 Capitol attack, and after have been revealed as part of the House Committee’s investigation. Now, the House Select Committee is asking Hannity for his cooperation in its investigation. According to a report in The Hill, the Select Committee tells Hannity it is interested in
communications between him and Chief of Staff Mark Meadows and others, as well as President Trump himself between December 31, 2020 and January 20, 2021. Citing a number of texts, the Committee says it appears Hannity had advance knowledge of Trump’s and his legal team’s plans for January 6. Hannity’s takes and suggestions indicate he was, at least to some degree, at odds with Trump’s beliefs about his January 6 strategy regarding the election certification. The Hill reports Hannity attorney Jay Sekulow says he’s not yet been informed of the Committee’s request but says it would raise “serious constitutional issues.” Regarding that matter, the Committee’s letter states, “The Select Committee has immense respect for the First Amendment to our Constitution, freedom of the press, and the rights of Americans to express their political opinions freely. For that reason, we do not intend to seek information from you regarding your broadcasts on radio or television, your public reporting or commentary, or your political views regarding any candidate for office.” TALKERS founder and First Amendment advocate Michael Harrison states, “In the talk media business, influence is every bit as important as ratings. Sean Hannity has consistently proven to be at the top of the pack in both measurements year after year. Obviously, not everyone agrees with his opinions – that is the nature of our business, not to mention the times. Free speech, politics and democracy are untidy affairs. The role Sean has played and continues to play in being a force to be reckoned with on both sides of the microphone is the quintessential example of just how far our format – talk radio – has come in shaping the history of this era. Fortunately, those of us who know Sean personally recognize him as a man of integrity. Although some refer to his texts as ‘damning,’ I am pleased that the ‘concerns’ he expressed to the White House a year ago put him on the right side of history when it comes down to the real nitty gritty. The rest is the real-world stuff of big-time commercial media positioning. Let he who is without sin cast the first stone when it comes to attacking those who have bravely built this medium to being a lot more than a platform for the low hanging fruit of mediocre music, disingenuous promotion codes and superficial chatter.”
Salem Radio Network Talk Host Larry Elder Won’t Run for California Governor This Year. According to numerous media reports, including one from KNBC-TV, Los Angeles, Salem Radio Network talk host Larry Elder will not run for governor of California this fall. Elder ran as a Republican in last September’s recall election of Governor Gavin
Newsom and of the dozens who qualified to be on the ballot was the Republican with the most votes. It was moot, however, as voters rejected the recall. Elder says he will form the Elder for America political action committee that will benefit Republicans in federal and local elections. In a statement, Elder says, “I ran for governor because I wanted to make a difference. While I may not know what the future holds for me politically, our campaign’s ability to attract millions of votes and millions of dollars in a very short time demonstrates we have a message that resonates with Americans, and I believe we can put that to good use.” The KNBC-TV story notes that Elder for America says Elder’s recall campaign raised about $22.5 million in eight weeks.
CES2022: “Pandemic Pivots.” The pandemic has accelerated trends “that have been simmering for a while and are now coming to a boil,” according to Consumer Technology Association research. 2022 tech spending is forecast to top a TRILLION dollars in the USA alone. And covering CES this week in Las Vegas, consultant Holland Cooke spots opportunities for radio sales. Read more here.
SRN’s Hugh Hewitt Named Contributor for FNC’s ‘Special Report with Brett Baier.’ Washington-based Salem Radio Network morning drive host Hugh Hewitt is named a regular contributor to FOX News Channel’s “Special Report with Brett Baier.” Hewitt was a longtime contributor on MSNBC and he currently writes a regular column for The Washington Post.
TALKERS News Notes. The sports talk radio show “Outkick 360” – hosted by
Jonathan Hutton, Chad Withrow and Paul Kuharsky – recently entered national syndication via Skyview Networks. The company says that the show recently picked up new affiliate WMBH, Joplin, Missouri which joins the growing list of affiliate radio stations carrying the 3:00 pm to 6:00 pm ET program…..The National Association of Broadcasters announces that it is now accepting entries for the 35th annual NAB Crystal Radio Awards, honoring
outstanding community service efforts by radio stations throughout 2021. Winners will be recognized at the NAB Show, April 23–27, 2022 in Las Vegas. A panel of judges representing the broadcast industry and community service organizations will review applications and select 50 finalists and 10 winners. The deadline for submissions is January 31 and entry information can be found here…..Newsmax announces it is premiering its new documentary, “Day of Outrage,” tonight at 9:00 pm ET. Newsmax says the program “was produced by Newsmax to accurately and fairly detail the events related to the tragic day of January 6, 2021. The film includes powerful video footage of the protests and riots that took place on January 6, as well as a careful examination of events that led up to that fateful day.”…..ESPN Radio is celebrating its 30th anniversary this month. The national sports 
talk radio platform launched in January of 1992. Senior coordinating producer, content strategy & audio Amanda Gifford says, “This is an incredibly meaningful milestone for our network. Sports radio has evolved in so many ways over the past 30 years and through it all, ESPN continues to be a leader in the space thanks to the dedication and passion of everyone involved behind the scenes and on-air.”…..The Motley Fool announces that its “Motley Fool Money” weekly flagship podcast is now airing new episodes seven days a week.
Weekday episodes will focus on analyzing the companies making headlines, bringing a long-term perspective to daily market news, and putting new stock ideas on the audience’s radar. Weekend episodes will feature interviews with special guests and conversations about investing styles, strategies, and psychology. Show host and head of podcast strategy Chris Hill says, “More than ever people are focused on how to achieve financial independence, and we’re excited to provide programming that’s relevant to everyone on the investing spectrum. Gen Xers are thinking about how to retire, Millennials are entering their 40s, and more members of Gen Z are starting to invest every month. Motley Fool Money is going to be a resource for all of them, seven days a week.”…..Baltimore public radio 
news/talk outlet WYPR-FM “Your Public Radio” is celebrating its 20th anniversary. The station says it will celebrate its platinum anniversary with a variety of in-person and virtual events, special on-air programming, fundraising campaigns and a host of unique activities for listeners all year long. Station president and general manager LaFontaine E. Oliver says, “Our community of members and listeners is the reason that we are so successful. We have one of the best performing sustaining programs in the country with almost 70% of our members giving monthly donations. Their support has allowed the station to grow to the point where we are more than terrestrial radio – our content now reaches audiences on-air, online, on-demand, on mobile and in the community.”
COVID-19, January 6 Investigation/Trump Presser, Filibuster-Voting Rights Battle, 2022 Midterm Elections, Prince Andrew Civil Suit, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/4). The soaring rate of Omicron variant cases in the U.S., the heated debate over in-school learning, and the scramble for COVID tests; the anniversary of the January 6 Capitol attack, the release of texts between Trump staffers and the media, and Donald Trump cancels Thursday’s press conference; the battle in the U.S. Senate over voting rights legislation and the filibuster; the potential change in power in Congress after the 2022 midterm elections; Prince Andrew fights the civil suit filed against him by Jeffrey Epstein victim Virginia Giuffre; and the stranding of hundreds of vehicles on I-95 in Virginia after the Southeastern snow storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR at 101.1 FM to New WTTN, LLC, led by Wisconsin
broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded 
“The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”
Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the
following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.
KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he
“takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.
CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.
Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on
Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”
TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt
assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with 
fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM. “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.
USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has
died. USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”
COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
