Search Results for “www” – Page 26

David Pakman is This Week’s Guest on Harrison Podcast

By TALKERS | February 14, 2023February 15, 2023 by TALKERS

Progressive talk media host David Pakman is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Pakman is one of the relatively rare breed of progressive talk show hosts currently heard with a modest footprint on commercial radio. But beyond that, he has a significant and growing presence on his own YouTube channel where he has over a million-and-a-half subscribers, a commercially sold-out schedule, and is part of an emerging genre of progressive hosts seen regularly by loyal political talk media consumers. Only 39, Pakman has been a practitioner of progressive talk media since his early 20s. “The David Pakman Show” started in August 2005 as a community radio program called “Midweek Politics” in the basement of WXOJ’s studio in Northampton, Massachusetts. Today, it is a daily internationally syndicated politics and news talk show airing on radio, television, and the internet, as well as on Free Speech TV via DirecTV and DISH Network. Pakman is a naturalized citizen of the United States having moved here with his family at the age of five from Buenos Aires, Argentina. Harrison and Pakman discuss the rewards and challenges – financially and otherwise – of multi-platform digital broadcasting. Listen to the podcast in its entirety here.

Industry News

WWO: Your Audio Campaign Can Be Measured

By TALKERS | February 14, 2023February 14, 2023 by TALKERS

This week’s blog post from the Cumulus Media | Westwood One Audio Active Group reveals data that was presented during a panel at the recent Association of National Advertisers Audio Summit. The analysis of a campaign for IT services company CDW by attribution measurement firm LeadsRx, it was determined that “while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales. You can see the whole blog post here.

Industry Views

Monday Memo: Even a Robot Knows!

By TALKERS | February 13, 2023February 13, 2023 by TALKERS

By Holland Cooke
Consultant

I asked ChatGPT, “What IS ChatGPT?”

Instant reply: “ChatGPT is a pre-trained language model developed by OpenAI. It uses advanced natural language processing techniques to generate human-like text responses to questions and prompts, based on patterns it learned from a massive amount of text data. It is designed to assist with a wide range of tasks, including answering questions, generating creative writing, and translating text between languages. ChatGPT is built using the GPT (Generative Pre-trained Transformer) architecture, which has been state-of-the-art in many NLP tasks.”

If ever there was an elevator speech that sounded robotic, that’s it. But pick almost any other topic, and – quicker than you’re expecting, ChatGPT scours the Internet – and most of what it spits-back can seem eerily conversational. Including my question about conversation itself: “What DJ or talk show host habits do listeners find most annoying?” Mere moments later…

“Here are some habits that listeners may find annoying in DJs or talk show hosts:

— Interrupting guests or co-hosts: Listening to a conversation that is constantly being cut off can be frustrating for listeners.

— Talking over music: A DJ who talks over the music can detract from the listening experience for music lovers.

— Shouting or excessive enthusiasm: An over-the-top delivery style can come across as insincere or artificial to listeners.

— Unnecessary repetition: Repeating the same jokes, phrases, or segments repeatedly can quickly become tiresome for listeners.

— Lack of preparation: A lack of research or preparation can lead to awkward silences, missed opportunities, or inaccurate information.

— Poor phone manners: Rude or abrupt treatment of callers can be off-putting to listeners and impact the overall tone of the show.

— Ignoring listener feedback: Failing to respond to listener feedback or questions can make listeners feel unvalued and disengaged.

— Being too political: Focusing exclusively on political topics or taking a one-sided approach can alienate listeners with differing opinions.

— Playing too many commercials: Excessive commercial breaks can make the listening experience feel repetitive or disjointed.”

With most AM/FM broadcast hours now automated, syndicated, and voice-tracked, even a robot knows what it takes to keep our fellow humans from wandering-off to less-cluttered music streams and greater topical variety that podcasts offer.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Westwood One Audio Active Group: AM/FM Sells Cars

By TALKERS | February 7, 2023February 7, 2023 by TALKERS

This week’s report from Cumulus Media | Westwood One’s Audio Active Group reveals the results of a study from data analysis agency Colourtext and UK commercial AM/FM radio industry group Radiocentre. Calling it the “largest and most comprehensive AM/FM radio ad effectiveness report in the world,” WWO says the study measured 59 tier-one auto campaigns for brands like Toyota, Honda, Land Rover, BMW, VW, Nissan, Volvo, Lexus, and Jaguar. The conclusion is that “AM/FM radio advertising generates significant increases in advertising awareness, brand relevance, brand trust, and brand consideration.” Other key findings include: 1) AM/FM radio increases the efficiency of automotive media plans: Colourtext and Radiocentre compared AM/FM radio’s average share of total media spend to the increase in advertising awareness, brand relevance, and brand trust generated by AM/FM radio campaigns. In each case, the auto brand lift is four to 11 times greater than AM/FM radio’s share of media spend; 2) the best performing auto campaigns place an emphasis on creative consistency; 3) AM/FM radio creates future demand for automotive brands; 4) Nielsen Scarborough: American auto intenders clock a lot of miles in their vehicles: A Nielsen Scarborough study of 199,118 Americans finds new car buying intentions in the next year increase as miles traveled grows; 5) among ad-supported audio, AM/FM radio has a dominating 89% share of in-car time spent; 6) Nielsen Scarborough: Heavy AM/FM radio and digital consumers are way above the norm for auto purchase intention; and 7) new vehicle purchasers are similar in profile to heavy AM/FM radio listeners, and heavy Internet users, and podcast listeners. See more about the study here.

Industry Views

Monday Memo: “Try this…”

By TALKERS | February 6, 2023February 6, 2023 by TALKERS

By Holland Cooke
Consultant

Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.

Personal Injury: The gift that keeps-on-giving

Legal representation of purported victims of fender benders, slip-and-fall accidents, and other “injuries caused by the negligent, careless, or reckless actions of others” is an industry in which supply exceeds demand. Thus, all the outdoor and TV advertising. And too little radio.

In the Providence, RI TV market I watch at home, this category stands shoulder-to-shoulder with look-alike automotive spots in sheer dollars over-spent. And their message is the same on billboards:

— The attorney’s head shot (also a real estate agent cliché); and

— 6-figure settlements touted.

Because they’re all shouting the same thing, they resort to tactics:

— Attorney Rob Levine is “The Heavy Hitter,” and runs enough TV that viewers in Southern New England can sing the jingle: “The Heavy Hitter is the one for you. Call one-eight-hundred-law-one-two-two-two.” To his credit, it’s a different phone number than his web site offers, so he can track TV results.

— Easier to remember: Bottaro Law: 777-7777.

Watching local Las Vegas TV while at CES recently was a deep dive into Law advertising. The pitch from several I saw was we charge less, like a shameless radio competitor dropping-trou’ to get the entire buy.

If we don’t win, you don’t pay

“What are your rights? What is your case worth?” Possibly a cash amount divisible-by-3, if that’s the attorney’s contingency.

Those expensive nationally syndicated TV spots (customized for the local firm) depict fearful insurance executives eager to settle. And the attorney may threaten that, “if they don’t, we’ll beat ‘em in court.” Baloney, that’s the last thing the lawyer wants. Too time-consuming and risking a losing verdict.

Like radio commercials, attorneys’ inventory is perishable

— We can’t sell yesterday’s empty spot avail; and lawyers’ closing opportunity is “B.I.S.,” Butts In Seats for that free, no-obligation consultation, in-person, where the seller goes for the close.

— If nobody was sitting in that chair today (“intake”), no sale.

— And that’s how attorneys are missing a bet not using radio.

“The lawyer is in, the meter is off”

That’s the proposition when they field listener calls in brokered weekend talk radio shows.

— DONE RIGHT, these shows can run-rings-around TV and outdoor ROI.

— Forgive caps lock in that last sentence, but it’s a crying shame how – at too many stations – the audition for pay-for-play weekend talkers is the-check-didn’t-bounce. One of the things I do for client stations is coach-up weekend warriors — in hosting fundamentals that are second-nature to us — but not to non-career broadcasters. Results = renewals. Otherwise brokered hosts churn, a management distraction, and upsetting listening habits.

— Occasionally, in markets where I don’t even have a client station, I’m working with lawyers (and real estate agents, financial advisors, foodies, and other ask-the-expert hosts), because nobody at the station is doing airchecks with them.

— No billboard or tacky TV spot can humanize the attorney – and demonstrate the comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation.

Think “sales funnel”

We know how to make the phone ring, specific dance steps. The more callers, the better.

— When lines are full, screeners can choose callers whose dilemma is in the attorney’s lane. If, for instance, the host specializes in Personal Injury (or “Family Law,” translation divorce; or another specialty), calls about real estate transactions are off-topic.

— Do this right, and – before the host can offer – callers will often ask “May I call you in the office on Monday?”

Admittedly, this is an experiment…

…because I am frustrated witnessing all this noisy me-too advertising.

Personal Injury cases are he-said-she-said. So try this, and tell me if it works.

— Sales 101: That first call is Needs Assessment, right? Know the prospect’s pain.

— Yet too many radio reps resemble Herb Tarlek, telling the station’s story. Amoeba-shaped coverage maps and ratings rankers and rate cards all look alike…like Law firm marketing.

— I’m telling any attorney willing to listen to make four words the centerpiece of the marketing message, and they’re the same four words that turn callers into clients for weekend talkers: “Tell me what happened.”

The Free Prize Inside: Podcasts

Lifting weekend calls to repurpose as on-demand audio is digital marketing value-added.

Industry Views

Stop Throwing Away Weekends

By TALKERS | February 3, 2023 by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+. Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader. He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET. www.waltersterlingshow.com. walter@sabomedia.com

Industry Views

Is Eliminating AM Radio from EVs a Serious Threat to Talk Radio?

By TALKERS | February 2, 2023February 2, 2023 by TALKERS

An in-depth article by automotive writer Dale Buss published today (2/2) in Forbes is adding volume to radio industry chatter about the seemingly ominous trend toward elimination of AM radio from the dashboard of electric cars based on the premise that the already-static-sensitive band’s listenability would be obliterated by these vehicles’ intense electromagnetic fields. The article titled, EV Makers Are Eliminating AM Radio, Infringing On Iconic Medium, quotes TALKERS founder Michael Harrison who also contributed to some of the piece’s “background” information and premises. In the article, Harrison supports the observation that the sale of EVs constitutes a small fraction of the current automotive marketplace and it will be years before they achieve a critical mass to impact the health of AM radio. In the meantime, Harrison asserted at this morning’s meeting of the TALKERS editorial board, “There are far more immediate existential threats to AM radio, not to mention FM radio, with which the broadcasting industry must contend.” He points out, “Relevance and identity! AM radio being dumped from dashboards is an innocuous thing to worry about. FM radio will be dumped from the dashboard as well… the entire idea of a radio-exclusive appliance is on the verge of obsolescence… and we’re not just talking about electric vehicles – we’re talking about all vehicles! We’re faced with an all-encompassing computer system at the fingertips and voice control of the driver and passengers.” Harrison continues, “In the meantime, today’s media consumers are savvy enough to know how to find their entertainment and information brands via the combination of Bluetooth and smartphone. Thus, the challenge facing both AM and FM radio – two increasingly irrelevant designations – is to maintain the importance, distinguishability and brand of the medium itself – R-A-D-I-O – and not let it get lost in an endless ocean of options available to the potential audience.” Read the Forbes piece here.

Industry News

Radio Hall of Fame Accepting Nominees for Class of 2023

By TALKERS | February 1, 2023February 1, 2023 by TALKERS

The Museum of Broadcast Communications announces that the Radio Hall of Fame nominating committee is accepting suggestions for 2023 nominees today (2/1) through March 31 at https://www.radiohalloffame.com/nominate. Twenty-four names will be selected as nominees to be voted upon by industry personnel later this year, leading to the selection of the 2023 Radio Hall of Fame induction class. Radio Hall of Fame co-chair Kraig T. Kitchin says, “The ideas and suggestions from both industry members and listeners has provided for excellent conversations and deliberations amongst our nominating committee members, each of them also bringing their own suggestions to the difficult decision making that goes on. When we hear from as many interested people as we do with suggestions, it only reinforces the value of a nomination, let alone an induction.”

Industry Views

Benztown’s Dave “Chachi” Denes Guests on Harrison Podcast

By TALKERS | January 31, 2023 by TALKERS

One of the most colorful figures in the modern radio industry, Dave “Chachi” Denes is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Denes is president and co-founder of Benztown, a Southern California-based, multi-faceted firm specializing in high-quality imaging support for music and spoken-word radio stations across the nation. Denes co-founded Benztown in 2008 with international radio producers Andreas Sannemann and Oliver Klenk, both based in Stuttgart, Germany. Since 2008, the company has grown to include an international syndication arm, Benztown Radio Networks that provides radio stations around the world with top-of-the-line programs by such talent as Rick Dees, Todd-N-Tyler, R Dub! and more. Today Benztown has studios in Los Angeles, New York, and Stuttgart, Germany. Denes is also executive producer of the more recently launched Benztown + McVay Media Podcast Networks establishing a beachhead in the burgeoning podcasting industry. Through Benztown, Denes hosts his own radio industry-oriented podcast titled, “Chachi Loves Everybody.” Denes began his radio career in the late 90s at great music stations including KFMB-FM, KIIS-FM, KOST-FM and KBIG-FM in Southern California where he worked as a producer and eventually a renowned program director. Harrison and Denes talk about their respective careers as well as the past, present and future of radio. Don’t miss this! Listen to the podcast in its entirety here.

Industry Views

Monday Memo: Baseball Bonanza, Part 2

By TALKERS | January 30, 2023January 30, 2023 by TALKERS

By Holland Cooke
Consultant

In last week’s column, we outlined the playbook for selling radio’s 2023 baseball season. This week, how smart stations leverage the franchise to build Time Spent Listening.

Plan now to OWN the games

They’re also on SiriusXM, where you can decide which team’s feed you want to hear. And “The MLB is back on TuneIn, and this year TuneIn Premium is the destination for all things baseball. With a Premium plan, listeners get access to live play-by-play of every single game — with no blackouts.” Here in New England the NESN 360 app, “in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball,” $30 per month, “with a first-month promotional price of $1.”

So – post-exclusivity – what’s an AM/FM affiliate to do?

— Goal: Be KNOWN FOR having the games, by embracing the team. Waving the flag conspicuously, regardless of where fans hear it, can score you diary credit. Don’t quote me.

— During Spring Training, I’m wary of airing games Mon-Fri 6A-7P. But nights and weekends, why not? It’s conspicuous, also useful in diary markets, where ratings measure what’s NOTICED. And, hey, in March, every team is in first place.

— Can you go to Arizona or Florida? Admittedly not-inexpensive but ask your team network about Spring Training packages and arrangements. Some stations bring advertisers who commit early, hosted by the rep who sold the most.

— As Opening Day approaches, count-it-down in your on-hour ID. Then…

Avoid the banana syndrome

Use baseball to recycle audience in and out of games.

— Dumbest-thing-I-hear-most-often on baseball stations: During the game, when the network calls for a station ID, the station announces that it’s “your [name-of-team] station. Ugh. It’s like printing the word “banana” on the yellow peel.

— Your station’s on-hour ID – in any hour – is beachfront property. It’s where you sign your name, where you explain yourself to listeners you’ve trained to “check-in for a quick FOX News update, every hour, throughout your busy day.” Games invite listeners who might not otherwise cume your station, so use those 10 seconds to tell them why/when to come back for something else useful.

— “CATCH-up when you WAKE-up, with a quick morning update and your AccuWeather forecast, on your ONLY local news radio, [dial positions, call letters, city of license].” Opportune, since the game might be the last thing they near at night.

— Then in NON-game hours, use top-of-hour to wave the flag. Plug team-and-time of the next game you’ll air.

Industry Views

Remaining Optimistic About Radio

By TALKERS | January 26, 2023 by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982. This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: Audible, Amazon, Pandora, Spotify, Google and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Industry Views

WICC, Bridgeport Star Lisa Wexler Guests on Harrison Podcast

By TALKERS | January 24, 2023January 24, 2023 by TALKERS

Lisa Wexler, a woman of many accomplishments and talents, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Wexler hosts the daily 10:00 am to 12:00 noon show on Connoisseur Broadcasting’s western Connecticut news/talk giant WICC, Bridgeport. In 2013, she was elected Westport/Weston Connecticut Probate Judge – and re-elected two more consecutive times as a Republican and recently a fourth time as a Democrat…. all by wide margins. Wexler has been the recipient of numerous broadcasting awards and accolades, including the prestigious Gracie Award. She is a graduate of Johns Hopkins University and the New York University School of Law. She is admitted to the New York and Connecticut Bars. She co-wrote the international best-seller, Secrets of a Jewish Mother (Penguin/Dutton, 2010) with her mother, Gloria Kamen (an advice columnist) and her sister, Jill Zarin (one of the original Housewives of New York City). Listen to the podcast here.

Industry News

Westwood One Unveils NFL Postseason Audience Data

By TALKERS | January 20, 2023January 20, 2023 by TALKERS

Cumulus Media | Westwood One’s Audio Active Group releases its comprehensive analysis of the NFL postseason audience using 2022 data from Nielsen Scarborough USA+ and MRI Simmons USA. WWO says, “The data revealed that the AM/FM radio audience is far more passionate about football compared to the more casual sports fan found in the TV audience.” Westwood One is the official network radio partner of the NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor. You can see the complete report here.

Industry News

RTDNA to Present “How to Win a Murrow” Webinar

By TALKERS | January 20, 2023January 20, 2023 by TALKERS

The RTDNA is presenting a webinar on Tuesday, January 24 from 2:00 pm to 3:00 pm ET that answers the question: “Besides doing excellent work, are there things you can do to improve your chances at winning an Edward R. Murrow award?” The webinar is titled “How to Win a Murrow: Tips & Tricks Webinar – All you need to know to win an Edward R. Murrow Award. ” It is being presented by RTDNA director of awards programs Kate McGarrity, the RTDNA Awards committee, and experienced Murrow judges and winners. The RTDNA says, “We will answer your questions about the entry process, judging criteria, and how to put your best foot forward with your entries. See what’s new and different for 2023. Learn the secrets of putting together a compelling entry, the most common mistakes to avoid, and judges’ pet peeves. Anyone involved in the entry process will gain valuable insights to get you set up for success this entry season.” You can find out more and register here.

Industry News

Top News/Talk Stories for Week of January 16 – 20, 2023

By TALKERS | January 20, 2023 by TALKERS

The investigation into President Joe Biden’s possession of government documents by a special counsel was the most-talked-about story in news/talk media this week, landing atop the Talkers Ten^TM. At #2 this week was the U.S. debt ceiling and the politics surrounding raising the limit to avoid default, followed by state of the U.S. economy under the Biden administration tied with Microsoft’s announcement of the layoff of 10,000 workers and Google’s laying off of 12,000 workers at #3. The Talkers Ten^TM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. You can see this week’s complete chart here.

Industry News

WSJS, Winston-Salem Dealing with Effects of Tower Vandalism

By TALKERS | January 19, 2023January 19, 2023 by TALKERS

According to a report from WXII-TV, Winston-Salem, Truth Broadcasting Corporation’s news/talk/sports WSJS-AM, Winston-Salem is off the air today (1/19) as it works to repair damage to three of its towers that’s taken place over the past five weeks. Truth Broadcasting owner Michael Carbone tells WXII-TV that when the first tower was damaged, they thought bad weather was the culprit. But, after the second tower was affected, they realized that it was intentional and done by someone who knew what they were doing. The report states that after the second tower was damaged “Truth Broadcasting then hired security, and then the morning after security left the third tower was damaged. Police say someone used a tool to cut through parts of the towers anchoring them to the ground. ‘The person who did this had a real good idea of what they were doing,’ Carbone said. ‘Because they picked the point that was the safest to do what they were going to do.’” Police continue to investigate but so far, they have not made any arrests. Carbone says they are working on another location for the WSJS transmitter and hope to return to the air in a few days.

2025 Heavy Hundred – 1-25

By TALKERS | January 18, 2023November 6, 2025 by TALKERS

1 – 25 | 26 – 50 | 51 – 75 | 76 – 100 |

Industry Views

Stars and Their Platforms

By TALKERS | January 18, 2023January 18, 2023 by TALKERS

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J Fox, Will Smith, Steve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe Rogan, Adam Carolla, Anna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Industry Views

Dr. Murray Sabrin Guests on Harrison Podcast

By TALKERS | January 17, 2023January 17, 2023 by TALKERS

One of the most prolific talk radio interviewees of the past three decades, Murray Sabrin, Ph.D. is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sabrin is professor emeritus of finance at Ramapo College of New Jersey. Sabrin, who made New Jersey political history in 1997 for his groundbreaking third-party gubernatorial candidacy as the Libertarian Party nominee, is widely recognized as one of America’s leading voices on libertarian ideology. Harrison and Sabrin take a deep-dive into the ongoing problems of our times – inflation, health care, endless wars, excessive taxation, illegal immigration, and the alleged erosion of civil liberties under the crushing overreach of big government. Harrison, a First Amendment advocate who maintains a neutral partisan philosophy, says, “Libertarianism is an ideology with which I do not necessarily fully agree in terms of practical application – but one that I support as a guideline to keeping the unwieldy task of running 21^st century America within the compass direction and spirit intended by the Founding Fathers.” Harrison wrote the foreword in Sabrin’s latest Amazon paperback best-seller, From Immigrant to Public Intellectual: An American Story (Talkers Books, 2022). The book follows Sabrin’s rise as an immigrant child with humble beginnings to forge a stellar career as an educator, author, history-making third party political candidate and media influencer. To listen to the podcast in its entirety, please click here.

Industry News

TALKERS News Notes

By TALKERS | January 16, 2023 by TALKERS

— The Akron Beacon Journal reports that former WNIR-FM, Akron evening talk host Jim Isabella is running for mayor of Akron. Isabella exited the Media-Com news/talk station last year. Isabella is running as a Republican and it’s been 40 years since the city’s been led by a GOP mayor.

— The National Association of Broadcasters is celebrating its 100^th year as an advocacy association for America’s broadcasters. The 2023 NAB Show Centennial Celebration is scheduled to take place April 15 – 19 in Las Vegas and will commemorate 100 years since the first NAB Show in 1923. NAB president and CEO Curtis LeGeyt says, “This year marks our century-long legacy of advocating on behalf of America’s broadcasters and driving global innovation and industry growth through NAB Show. We invite the entire NAB community, including broadcasters and content professionals from around the world, to join us for the Centennial Celebration as we honor our rich history, recognize our unparalleled impact and celebrate our next 100 years.”

— Audacy, via its partnership with BetMGM and the BetQL Network, will broadcast live from the newly opened BetMGM Sportsbook located next door to State Farm Stadium during the week of February 6-10 leading up to the NFL’s Super Bowl XLVII.

— Tomorrow (1/17), Podbean hosts the free webinar “Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network” with guest Todd Eury, CEO of The Pharmacy Podcast Network. The program will discuss how The Pharmacy Podcast Network started, best practices and tips for starting your own podcast network, how to build audience trust and hone in on your podcast niche.

Industry News

Al Morganti to Ink Deal to Remain with WIP, Philadelphia

By TALKERS | January 13, 2023January 13, 2023 by TALKERS

The Philadelphia Business Journal’s Jeff Blumenthal reports that WIP, Philadelphia morning drive personality Al Morganti will remain with the Audacy sports talk station for the next five years to host a hockey podcast and host weekend programs. The 69-year-old Morganti is a long-time co-host of Angelo Cataldi’s morning drive show and with Cataldi retiring from the station after the Philadelphia Eagles’ season ends, it was unclear what role Morganti would play with the station. In his piece, Blumenthal notes that when Audacy revealed that Joe DeCamara and Jon Ritchie would be the new morning drive show, it stated Morganti would continue to work for the station in some capacity. Morganti will host the hockey podcast twice per week during the season and once per week during the off-season. As for hosting weekend shows, there’s no indication he’ll have a regularly scheduled show, but will fill in when needed. Morganti also works for NBC Sports Philadelphia as a pre-and post-game analyst.

Industry News

Top News/Talk Stories for Week of January 9 – 13, 2023

By TALKERS | January 13, 2023January 13, 2023 by TALKERS

The discovery of two caches of classified government documents in the possession of President Joe Biden and the appointing of a special counsel to investigate was the most-talked-about story on news/talk radio this week, landing atop the Talkers Ten^TM. At #2 this week was the first week of business of the Kevin McCarthy-led U.S. House, followed by the migrant issues at the U.S.-Mexico border and in Florida combined with Biden’s trip to Mexico City at #3. The Talkers Ten^TM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart of the top news/talk radio stories here.

Industry News

Townsquare Media Shuts Down Sports Talk WYOS, Binghamton

By TALKERS | January 11, 2023January 11, 2023 by TALKERS

Townsquare Media turned off the transmitter for WYOS-AM, Binghamton on December 28, apparently ending the station’s carriage of the sports talk format branded as “CBS Sports 1360.”According to a report by WITV-TV, Townsquare Binghamton general manager Mary Beth Walsh says “the CBS Sports Radio format was not supported by local advertising.” Townsquare submitted a special temporary authority filing with the FCC to be off air indicating an auxiliary transmitter failure. It says the company is working to return the signal to the air and will notify the FCC when it’s able to do so.

Industry News

News Notes

By TALKERS | January 11, 2023 by TALKERS

Audacy’s Cadence13 podcast studio and Tenderfoot TV announce the expansion of their relationship through 2024, with an agreement that includes the renewal of hit series “Up and Vanished,” “To Live and Die in LA,” “Culpable” and “Radio Rental”; a new slate of weekly podcast series; ongoing series development; and a first-look opportunity at new limited series. Cadence 13 chief content officer Chris Corcoran says, “Tenderfoot TV is at the top of its game and we’re thrilled to expand our relationship with them and continue to create innovative, thought provoking and compelling content.”

Virtual News Center adds Radio Cleveland, Inc’s WMJW, WAID, WKDJ, and WCLD in Cleveland, Mississippi to is roster of affiliate stations. Virtual News Center is providing local newscasts anchored by JP bZet.

The Knoxville News Sentinel reports that sports talk WNML, Knoxville personality John Hyams is retiring from the station after 25 years on air. He currently co-hosts the “SportsTalk” show with John Wilkerson. Hyams began a journalism career in the 1960s and transitioned to sports radio in 1998. He worked for many years at the News Sentinel. He says, “Not everyone can say they have loved their job spanning seven decades. I can. But now it’s time to say good-bye… But I’m ready for the daily grind to end. I’m ready to pass the torch. As the great John Ward once said when he retired: ‘It’s time.’”

Industry Views

SABO SEZ: RECEPTIONISTS AND GROUND INTELLIGENCE – Be nice to the human at the front desk (if there is still one).

By TALKERS | January 10, 2023January 10, 2023 by TALKERS

By Walter Sabo
Producer/Host
Sterling on Sunday
Media Consultant

When thinking about the changes in the radio industry I’ve seen during my career, I’m dragged to memories of the lobby of WXLO-FM in New York (WOR’s FM sister). The station was on the second floor of 1440 Broadway. WOR-AM was on the 24th and 23rd floors. In technical terms, the place was a dump. Dirty linoleum. Ancient office furniture. The original ceiling was spray painted black to hide the fact that it was not an acoustic drop down ceiling. Not one window in the place. BUT the signal was the best on the FM band. WXLO was the first station to hire me almost out of college. I needed a summer job between my junior and senior year but WXLO did not have summer jobs. The general manager, Arthur Adler offered me a full time job which I accepted immediately.

For my on-boarding process Arthur walked me to the fluorescent sales area and pointed to an empty cubicle. Then, he vanished. Next his secretary escorted me to the personnel department many flights up. I was seated next to an official person who was gathering many forms for me to fill out. These forms included the all-important TUITION REIMBURSEMENT form which compelled RKO General (the station’s then-owner) to pay for my last semester in college. (I attended Rutgers at night and had the credits transferred to my diploma school, Syracuse University.) On the official person’s desk sat a three-ring binder wide opened to the KHJ (Los Angeles) TALENT page. Wide open. Staring at me, beckoning, teasing me to look. What could I do? Robert W Morgan, morning man, HIGH five figures a year. The Real Don Steele, PM drive mid-five figures. Every other jock was paid AFTRA scale. It was a crash course in radio economics and I wasn’t even a legal adult. But I digress. Now for the point.

A few days later the front door on the second floor was banging. The receptionist, a kind, timid person, hit the intercom key and asked who was knocking? Even back then, at 40th and Broadway visitors were a high security issue. That door was locked for about a million good reasons. Who was at the door? A “menacing” man in a fancy suit and perfect hair said his name, but the receptionist did not recognize him or his name. He repeated, “I’m THE PRESIDENT OF THE COMPANY.” That’s what he said. But he wasn’t. He was the vice president. I learned a lot then too.

A receptionist is not just the gatekeeper to the business. He/she could be the gatekeeper to your career, or fortune. That is, of course, if the establishment you are visiting still has a receptionist. My brother, the smart one, is a financial big shot. Highly respected, oddly humble. Companies come to him for funding. Executives seeking financial backing sit with his receptionist for an unusually long time. When the visitors are invited from the lobby to the conference room, they are ALL invited into the conference room – including the receptionist. The meeting starts with my brother asking the “receptionist” for her impressions of the guests. Then it is revealed that the receptionist is actually a high ranking, decision-making executive.

The second floor receptionist at WXLO let her feelings about the boisterous vice president be known and said VP was not titled for long. Dumb companies have eliminated receptionists and instead greet visitors with touch tone wall phones and posted extensions directories. The loss of ground intelligence is significant – especially if the station is located in a high-priced downtown office building designed to impress.

Plus a lot of executives waste time running to the door to get food orders. False economy.

Industry News

Driven by Talk Radio, Gunhill Road Song “Idiots” Continues to Resonate on Internet

By TALKERS | January 9, 2023January 9, 2023 by TALKERS

The sharply satirical song “Idiots” from the forthcoming fifth album by heritage rock band Gunhill Road continues to gather an international following on the internet. Released in August 2022, the music video of the catchy song passed the 70,000 unique views mark this weekend on YouTube – making it the most-listened-to song in the 53 year old band’s colorful history since its 1973 hit single “Back When My Hair Was Short” (also a provocative social commentary). TALKERS founder Michael Harrison, who along with Steve Goldrich, Paul Reich and Brian Koonin, is a member of Gunhill Road and co-writer/lead vocalist for “Idiots,” says, “We are so grateful to talk radio for embracing this song and giving it an amazing amount of airplay – either in snippets or the entire piece – that has driven interest in the song, downloads on the internet and views of the video. Fortunately, the words and theme of ‘Idiots’ ties into talk radio’s topic menu, psyche and environment in a non-partisan, ‘equal opportunity offender’ way. I mean, who can stand the negative impact that widespread idiocy is having on our society, culture and democracy?” To view the “Idiots” music video, please click here. To arrange having Michael Harrison as a guest, please email info@talkers.com.

Industry News

St. Louis Area AC KSLQ Flips to All Podcast Format

By TALKERS | January 5, 2023January 6, 2023 by TALKERS

50-year veteran radio broadcaster Brad Hildebrand, owner/operator of KSLQ-FM 104.5 – a St Louis area signal – tells TALKERS he has flipped the hot AC station to an all-podcast format (1/1) operating under the brand name “Podcastrr.” The format consists of an aggregation of already-existing podcasts with the special feature of giving listeners and clients the opportunity to produce, host, launch and promote their own paid podcasts on the platform. Licensed to Washington, MO, KSLQ’s 104.5 signal covers St. Charles County, Franklin County, Warren County, western St. Louis County and northwestern Jefferson County. It streams worldwide at podcastrr.fm and podcastrr.com. Hildebrand, a man described by Michael Harrison as “iconoclastic and independent,” tells TALKERS, “I’m tired of reading Inside Radio about how some guy who started a podcast biz 14 months ago just got $46 million from some Fortune 500 company. And yet radio stations with huge audiences are being bought up for practically nothing by EMF so they can put the same programming on the 2000th station.” Speaking in the third person Hildebrand adds, “So Brad goes against what all the radio experts – the same ones who just got laid off at Beasley and Audacy – told him and flips Q to Podcastrr. And on day three of the new format sees his steaming numbers triple what they were with music.” Hildebrand can be reached at 314-280-8880 or Brad@KSLQ.com. Click the link for more information about Podcastrr.

Industry Views

SABO SEZ: Go to Lunch!

By TALKERS | January 4, 2023January 4, 2023 by TALKERS

By Walter Sabo
Consultant
Host/Producer, Sterling on Sunday

Most business books and advice columns usually offer advice that is purely theoretical, not actionable. Watching the very successful operate in New York media for decades, I began to notice patterns of behavior that often translate to success. I couldn’t help but be inspired by two fine columns posted in yesterday’s edition of TALKERS written by sales mavins Kathy Carr and Steve Lapa – in addition to a story about Michael Harrison’s on-point prescription for the radio industry’s survival – to throw my two cents in as well.

These tips are targeted to those in the radio business who still work in traditional corporate, office building environments (but can be useful to those who operate from home but still occasionally have to make an appearance downtown):

1. Write congratulatory notes. Kathy Black was the publisher/CEO of USA Today and chairperson of Hearst Magazines. She walks into a room and BOOM, success follows. Every time I earned a new job or was favored in the press, Kathy Black wrote me a handwritten note expressing support. We weren’t pals, we only met twice. But the notes made me her fan.

2. Go to lunch. Get out of the building and go to lunch with a co-worker or with a peer from another company. Pay. Now you’re the boss.

3 Go on vacation. You are paid to take the time off. Take the time off. If you don’t you are viewed with suspicion.

4. Take extra credit. When there is an opportunity to work on a new project, grab it.

5. Be presentable. Dress in a manner that would let your boss be comfortable introducing you to your company’s biggest client.

6. Don’t take “personal days.” Take a vacation day to go to the funeral, but don’t call it a “personal day.”

7. Avoid all interaction with HR.

8. Treat the receptionist with the utmost respect. That is, of course, if there still is a receptionist. More on that in my next article.

Oh, one more thing. I could become poetic about why you never want to attend a company holiday party – but the holidays are over so we’ll save that until next November.

Walter Sabo (a.k.a Walter Sterling) is a media consultant and a longtime radio industry thought-leader. He hosts and produces a network radio show titled “Sterling on Sunday” heard 10:00 pm -1:00 am ET. www.waltersterlingshow.com. walter@sabomedia.com.

Industry News

Radio Personality John Osterlind Dies at 55

By TALKERS | January 3, 2023January 4, 2023 by TALKERS

According to a report from WWL-TV, New Orleans, radio host John Osterlind died late last week at age 55. Authorities found him unresponsive at his apartment on Thursday (12/29) and at this time the cause of death is unknown. Osterlind had been morning host at Audacy’s classic rock WKBU, New Orleans. While he worked in rock formats during his career, he’d also served at news/talk stations, including iHeartMedia’s WRNO-FM, New Orleans and then-Entercom’s WRKO, Boston.

Front Page News Industry News

Wednesday, November 16, 2022

By Editor | November 16, 2022 by Editor

WPHT, Philadelphia Midday Star Dom Giordano is This Week’s Guest on Harrison Podcast. The “Dean of Philadelphia Talk Radio,” Dom Giordano is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Giordano is a former public school teacher considered one of the media’s leading advocates for education and activists for education reform. He has also been an outspoken voice of reason in the conversation about Philadelphia’s alarming crime, drug and homelessness problems. Harrison and moderate conservative Giordano take a deep-dive into these topics in addition to discussing fascinating post-midterms Pennsylvania politics as well as the strong possibility that the GOP and news/talk radio are approaching a major fork in the road regarding their support of baggage-laden Donald Trump versus rising new Republican stars such as Florida Governor Ron DeSantis. Don’t miss this eye-opening conversation! To listen to the podcast in its entirety please click here.

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Skippy Leaves KMJ-AM/FM Fresno After Three Years Co-Hosting Afternoons. The Fresno Bee reports that Frances Echeverria – a.k.a. Skippy (right) – has left Cumulus Media’s news/talk KMJ-AM/FM, Fresno. After leaving alternative rock KFRR-FM’s morning show in 2019, she joined KMJ-AM/FM to host the afternoon drive show alongside Philip Teresi (left). But on Friday (11/11), she announced that she’s retiring from radio. She told her audience, “The station has meant more for me personally that I can ever explain.” Echeverria called the change a lifestyle change, as much as a career change. The Bee notes that she wrote in a post on the website, “I didn’t want to do radio anymore. It wasn’t that it was bad. In fact, the chemistry with my partner was continually evolving into something better. I had good bosses. I felt like I was making a difference, whatever that means. Working there made me smarter. And yet I was done. Deep in my heart and down in my soul. Done.” Echeverria also works as a therapist and is a professor at Fresno State.

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FOX News Media Extends Deal with Mark Levin. Talk media personality Mark Levin and FOX News Media agree to an extension of Levin’s current multi-year deal in which he’ll remain host of “Life, Liberty & Levin” that airs Sunday nights at 8:00 pm ET on FOX News Channel. Levin says, “FOX News Channel and I are extending my show. Suzanne Scott trusted that I could do a show and I want to thank her and her team and all the folks in between who’ve supported this. I want to thank you. I want to thank FOX. I want to thank my family.” FOX News Media says “Life, Liberty & Levin” is the second highest-rated cable news program on weekends, averaging 1.7 million viewers on Sundays at 8:00 pm for 2022 to date. “With Levin at its helm, the show’s total audience almost triples CNN’s programming in the timeslot and nearly quadruples MSNBC’s total and A25-54 demo viewership. In October 2022, the program earned 1.6 million viewers and 127,000 in the demo, making it the number one program in weekend primetime programming.”

WNYC Produces Podcast Series Titled ‘The Divided Dial’ That Focuses on Salem Media Group. The latest news organization to present a report on news/talk radio is WNYC. In this case, the project from WNYC Studio’s On The Media is a five-part podcast titled, “The Divided Dial,” that “charts the growth of broadcasting company Salem Media Group.” WNYC says Salem is “a once small, conservative Christian radio network that quietly expanded their reach in far-right media through the hard to monitor, difficult to fact check, and minimally scrutinized medium of talk radio. With holdings of over 100 radio stations (many in the top 25 markets) and shows syndicated to over 3,000 stations across the country, the series uncovers how Salem exerts influence behind many conservative figures in America — while receiving considerably less media attention than other far-right news sources. The series also puts Salem’s growth in the context of nearly nine decades of radio history, illuminating how conservative dominance of the airwaves was aided by long-term regulatory erosion and strategic pressure from the right.” The project is reported and hosted by Katie Thornton and includes conversations with scholars, journalists, and media experts, as well as a “rare on-the-record” interview with Salem SVP Phil Boyce. You can find the first podcast in the series here.

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LABF Celebrates ‘Industry Trailblazers’ at ‘Giants of Broadcasting & Electronic Arts’ Event. The 2022 Library of American Broadcasting Foundation’s “Giants of Broadcasting & Electronic Arts” event took place last night (11/15) at Gotham Hall in New York. The annual event was hosted by ABC News’ “Nightline” co-anchor Juju Chang and celebrated “distinguished individuals who have – for the past century – been the creators, innovators, journalists, leaders, performers, and producers that have brought the electronic arts to the prominence they occupy in the United States and the world today, and who have set the stage for the future.” Net proceeds from the event will benefit the Library of American Broadcasting collection located at the University of Maryland and support LABF awards for students and scholarly works about the history of broadcasting and their impact on American society and culture. Pictured above are: (standing, l-r) Chang; Jack Goodman, LABF co-chair; Adam Symson, president & CEO, E.W. Scripps; Bob Pittman, chairman & CEO, iHeartMedia; Pete Williams, justice correspondent, NBC News (ret.); Sean McManus, chairman, CBS Sports; Joyce Tudryn, IRTS president & CEO; Heidi Raphael, LABF co-chair; Fareed Zakaria, CNN anchor, author, columnist, The Washington Post; (sitting l-r) Alex Prud’homme; Deb McDermott, CEO, Standard Media Group; S. Epatha Merkerson, actress; and Bud Walters, president, Cromwell Media. Photo: Wendy Moger-Bross

TALKERS News Notes. A new content distribution deal between VSiN, The Sports Betting Network and Gow Media will put VSiN’s longform sports betting shows and Brent Musburger’s one minute “Action Updates” on Gow Media’s SportsMap network. VSiN says it expects the deal to more than double its terrestrial radio affiliates. Gow Media CEO David Gow says, “We are thrilled to be working with VSiN. VSiN has set the standard for sports gambling content. Through this content distribution deal, we will bring together some of the most influential personalities in sports radio to entertain and inform our combined audiences.” VSiN founder and CEO Brian Musberger adds, “David Gow has created a powerhouse in the U.S. radio industry, and we couldn’t be more excited to be his choice to deliver real-time sports betting news, analysis and insights to the growing SportsMap radio audience.”…..CNN Audio announces that Matt Martinez joins the network as showrunner for “The Assignment with Audie Cornish” – CNN’s newest weekly podcast premiering tomorrow (11/17). Previously, Martinez was a senior producer at On Being Studios, producing radio shows and podcasts for “On Being with Krista Tippett.” He was also the director of content at KNKX Public Radio in Tacoma.

Colorful Radio Station Owner Michael Zwerling Announces That He Is Offering Heritage Talker KSCO, Santa Cruz for Sale. According to an extensive article published by the Times Publishing Group, Inc. of California’s Central Coast (and an advertising campaign in TALKERS) legendary broadcasting industry owner and personality Michael “MZ” Zwerling is offering KSCO and associated properties for sale after a 31-year stint at the operation’s helm. The article states, Michael Zwerling has been in love with KSCO since he was a high school kid broadcasting Santa Cruz High On The Air in the mid-1960s. As the station owner since 1991, he’s created a radio station that’s a voice for pretty much everyone. But now, at 71 — his birthday was Nov. 9 — he has a new love in his life, Amy Hao, co-host of the “China Watch” show on KSCO and a veteran traveler, and he wants to spend his time traveling with her. The couple, who met in 2019, are “totally into free speech,” Zwerling said. They recently returned from a two-week safari in Africa. “Amy’s not happy unless she’s traveling, and she wants to take me to all these places,” Zwerling said. That’s why he’s looking for a buyer for KSCO 1080 AM and its FM translators, along with sister station KOMY 1340, and the one-acre of flat land at 2300 Portola Drive, Santa Cruz, overlooking Corcoran Lagoon. The asking price is $1.5 million cash for the two radio stations and the broadcasting business. The asking price is $6 million cash for the property, which includes the Art Deco studio building, garage, parking lot, concrete event patio, plus the three broadcast towers in the lagoon, which give the 10-kilowatt station the power of a 50-kilowatt station on dry land, according to Zwerling. To read the entire story, please click here. Photo: KSCO GM Michael Olson standing in front of KSCO’s historic Art Deco studios along Silicon Beach in Santa Cruz, CA. Times Publishing Group.

Trump Announces ’24 Bid, Midterms Aftermath, The Economy/FTX Collapse, Immigration, Abortion, Biden-Xi Meeting, G-20/Russia-Ukraine War, Trump Org Trial, and NASA’s Artemis Launches Among Top News/Talk Stories Yesterday (11/15). Former President Donald Trump announces his run for president in 2024; the aftermath of the midterm elections, including the Republicans’ expected control over the U.S. House and Rick Scott’s challenging Mitch McConnell as top Republican in the U.S. Senate; the rate of inflation, concerns about a recession, and the collapse of cryptocurrency exchange FTX; a judge halts the use of Title 42 to expel migrants from the U.S.; Georgia’s strict abortion ban is struck down in court; the meeting between President Joe Biden and Chinese President Xi Jinping; the G-20 summit in Bali, Indonesia and its condemnation of Russia’s invasion of Ukraine; former Trump Org CFO Allen Weisselberg testifies at the company’s fraud trial; and NASA launches its Artemis rocket that re-boots the U.S. moon program were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

The Radio Sales Arena is Changing and We Are On the Leading Edge. The key to sales growth in radio going forward is multi-platform digital marketing. In the coming decade, “radio” will simply be the engine driving an increasingly complex and sophisticated array of digitally powered platforms creating endless packages and options for the advertiser. The keys to success will be in branding that cuts through the noise and surgical targeting that delivers optimum efficiency for agencies that know exactly what they want. The Salem Media Group is leading the way and the opportunities for our sales team are endless. But, right now, we need that special individual who has the tools, the vision and the ambition to get it done. That one special person who truly “gets it.” Jerry Crowley, the longest-running GM in the nation’s largest market, says, “We want one outstanding seller who can take it to the moon! Compensation will reflect potential and performance – salary will range from 50k- 85k plus substantial bonuses and generous commissions.” Candidates should send cover letter and resume to Jerry Crowley, VP/GM, Salem Media Group, NY (WMCA 570am The Mission/WNYM 970am The Answer) at Jcrowley@nycradio.com.

Front Page News Industry News

Tuesday, November 15, 2022

By Editor | November 15, 2022 by Editor

Steve Wexler Steps Down from Daily Management Duties at Good Karma Brands Milwaukee. Radio management pro Steve Wexler – vice president and market manager for Good Karma Brands Milwaukee – will wrap up his 35-year career and transition into a coaching and development role at the company. The announcement was made today (11/15) by GKB founder and CEO Craig Karmazin, who says, “We are appreciative and grateful Steve “Wex” joined Good Karma to lead the Milwaukee team through a time of significant growth and transition. His passion for local news and his community-focused approach to broadcasting and media led the team through a pandemic, the launch of a new station, and award-winning coverage of so many significant moments of the past several years. We’re looking forward to continuing to learn from his knowledge and leadership expertise as he moves into a coaching role within the GKB home office.” The company says that EVP Emily Dillinger will assume the role of interim market manager for GKB’s three Milwaukee stations talk WGKB-AM/W269DL “101.7 The Truth,” sports talk WKTI-FM, “ESPN Milwaukee,” and news/talk WTMJ “Newsradio 620.” Wexler comments, “I’m looking forward to tapping into my experiences and many lessons learned to help our content, sales and management teammates continue to grow their skills and knowledge. I’m very grateful to Craig for the opportunity to do what I do best and what I enjoy most which is spending time coaching and developing our team.” Wexler led the sale of the 36-station, 8-market Scripps Radio Group in late 2018 to several broadcast companies, including GKB in Milwaukee, where he assumed the role of market manager in 2019. He began his broadcast career at WTMJ in Milwaukee as an intern and has been an on-air personality, program manager, and radio and television general manager before running the radio division for Journal Communications, which merged with Scripps in 2018.

Cox Media Group Names Market Leaders for Houston and Orlando. The company announces the appointment of new VP/market managers for its Houston and Orlando clusters. In Orlando, where Cox Media Group operates news/talk WDBO-AM/FM and five music brands, JC Campese assumes the leadership role. CMG operates three music brands in Houston where Stephanie Callihan is named to the top position. She has served with several radio groups, including Audacy where she was most recently an SVP and market manager. Campese launched his career with CMG in 2000 and rose to director of sales for the Orlando cluster prior to this promotion. CMG executive vice president Rob Babin says, “We are excited to tap into our amazing internal CMG leadership talent and announce the promotions of JC and Stephanie. JC and Stephanie have a fantastic range of experiences and talents that will make a positive impact on CMG and our talented teams in Orlando and Houston. I look forward to the difference they’ll make as CMG continues to evolve to meet the needs of our listeners, clients, and our communities.”

AWM Presents Gracies Leadership Awards. The Alliance for Women in Media hosted the Gracies Leadership Awards luncheon yesterday (11/14) at the Tribeca 360° in New York City. Soledad O’Brien served as keynote speaker stating that the group of honorees represent “stories not just of grit, vision, and opportunity, but of women helping women and celebrating women and the story of how those women didn’t forget that they got into media to elevate people and issues and struggles that were not in the spotlight.” The seven female leaders honored (and pictured above) were: Valerie Blackburn; Nancy Daniels, chief of content, NTets, Discovery, Animal Planet &Science Channel; Marie Donoghue, vice president, global sports video, Amazon; Kim Godwin, president, ABC News; Wendy Goldberg, chief communications officer, iHeartMedia, Inc; Chelsey Maddox-Dorsey, CEO, A wonder Media Company; Debra O’Connell, president, networks, Disney Media & Entertainment Distribution; and Dawn Porter, founder, Trilogy Films. AWM Foundation chair Heather Cohen states, “This is a pivotal event for us because it covers all three of our pillars- it’s recognition, it’s education, and it’s connection. We shine a light on exceptional women in media- those who have shattered glass ceilings and proven their leadership and notable today, what an honor to have Soledad O’Brien, one of the greatest storytellers of our time as our keynote.”

TALKERS News Notes. Audio research and analytics firm Veritonic announces the second annual Audio Intelligence Summit is scheduled for February 15 at Second Floor in New York City. Veritonic says, “The summit will once again gather industry-leading brands, agencies, and publishers to dive deep into the data and analytics that are driving today’s successful audio and podcasting strategies. We look forward to coming together with fellow publishers, platforms, brands and agencies to collectively improve upon and consider the data and analytics that are making audio’s ever-expanding influence increasingly efficient and impactful.” Find details about the summit by visiting https://audiointelligencesummit.com…..Benztown + McVay Media Podcast Networks announce the launch today of the quirky new comedic podcast, “The Neurotic Vaccine,” created and hosted by Andy Cowan, award-winning writer for “Seinfeld,” “Cheers,” and “3rd Rock from the Sun.” In “The Neurotic Vaccine,” Cowan invites fellow neurotics to share his mini-therapy sessions with co-host, clinical and forensic psychologist, Dr. Scott Kopoian. Together with their guests – including inaugural guests Jay Leno and Cathy creator, Cathy Guisewite – Cowan and Kopoian work toward the daunting goal of immunity to neurosis. “The Neurotic Vaccine” podcast includes celebrity guests, post-session postscripts, comedy featurettes and more. Future sessions of “The Neurotic Vaccine” will feature stars including Leave It To Beaver’s Jerry Mathers and Tony Dow (in his final interview), “Curb Your Enthusiasm” guest star comedian Elon Gold, Shark Tank’s Kevin O’Leary, CNN host Michael Smerconish, and actress Marilu Henner…..Quu Inc., announces radio veteran Laura Gonzo joins the company as senior director of affiliate services. In this role, Gonzo will work with stations and sales teams to ensure the successful implementation of Quu’s advertising products. Gonzo served as affiliate director for “The Bob & Tom Show” from 1997 through 2008. She says, “Quu’s powerful technology is truly a game-changer for radio. Beyond elevating the station’s visual appeal, Quu offers a huge opportunity to increase sales and drive stronger returns for clients. I’m thrilled to join the team of passionate experts at Quu and to help stations make the most of these transformative products.”…..SiriusXM announces that Andy Cohen has signed a three-year contract extension and that his exclusive SiriusXM channel Radio Andy “will now serve as the audio subscription service’s definitive home for pop culture with “Andy Cohen Live” and “Smith Sisters Live” expanding to daily shows.” Cohen says, “SiriusXM allows me to dig deeply into two of my passions – pop culture on Radio Andy and music on the Kiki Lounge. I’m so proud of what we’ve developed over the last seven years on Radio Andy. I’ve loved programming the channel, and my longform interviews with celebrities and authors feed my soul. Programming the Kiki Lounge brought me incredible joy during the pandemic and listening to it is a romp through my expansive music vocabulary.”

Midterms Aftermath, Trump in ’24, Biden-Xi Meeting, The Economy, Crypto-Crash, G-20/Russia-Ukraine War, and UVA Killings Among Top News/Talk Stories Yesterday (11/14). The results of last week’s midterm elections that leave the Democrats in control of the U.S. Senate and the Republicans likely to assume control of the U.S. House; former President Donald Trump’s expected announcement he’ll run for president in 2024; Monday’s meeting between President Joe Biden and Chinese President Xi Jinping; inflation and fears of a recession; the fall of cryptocurrency exchange FTX and the 75% decline of crypto value over the last 12 months; the G-20 meeting in Bali, Indonesia and the pressure on attending nations to officially condemn Russia’s invasion of Ukraine; and the fatal shooting of three University of Virginia football players were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, November 14, 2022

By Editor | November 14, 2022 by Editor

Industry Mourns Jim Bohannon. Veteran talk radio host Jim Bohannon has died at age 78, at the Prisma Health Cottingham Hospice House in South Carolina after losing a hard fought battle with esophageal cancer. He was born January 7, 1944 in Corvallis, OR, where his father was stationed in the U.S. Army during WWII. After the war, the family moved back to their home town to Lebanon, MO, where Jim grew up and graduated from Lebanon High School in 1962. He attended Missouri State University in Springfield, MO, before joining the military. His service in the U.S. Army Security Agency with the 199^th Light Infantry Brigade included a tour of duty in Vietnam in 1967-68. Jim’s radio career began in high school working at KLWT, and in college at KICK, and KWTO. After his return stateside, Jim was stationed at Vint Hill Farms Station, VA, and worked at radio stations WGAY, WTOP, and WRC in the Washington, DC market. He joined the Mutual Network in 1983, which later became Westwood One Radio. He began anchoring America in the Morning news magazine, hosting the Saturday night Jim Bohannon Show, and filling in on the Larry King Show. In 1993, Larry King moved to CNN, and the radio show became the Jim Bohannon Show, which Jim hosted until shortly before his death. His distinctive voice, wit and wisdom was aired on some 500 radio stations nationwide. Jim has been honored to be the recipient of numerous awards in recognition of his talent and contributions to the radio industry. This includes his induction into the National Broadcasting Hall of Fame by the National Association of Broadcasters, the Missouri Broadcasters Association Hall of Fame, the Radio Hall of Fame of the Museum of Broadcast Communication, and the Society of Professional Journalists, DC Chapter Hall of Fame. He also received the Lifetime Achievement Award from TALKERS magazine, and the First Amendment Award from the Radio and Television Digital News Foundation. He was especially pleased to receive the Gold Award from the International Radio Festival of New York for his documentary, “Pain and Pride- Remembering Vietnam,” and to be a 2003 inductee to the Wall of Honor in his hometown of Lebanon, MO. He was a lifetime member of the American Legion, Veterans of Foreign Wars, and the Vietnam Veterans of America. Jim is survived by his wife, Annabelle Bohannon, of Westminster, SC, and daughter, Elizabeth Smith of Janesville, WI. Per Jim’s wishes no formal services will be held at this time. The family is at their respective homes. In lieu of flowers, donations in Jim’s memory are suggested to any organization of your choice that serves to support the needs of veterans. A message of condolence may be written to the family by visiting www.sandiferfuneralhome.com. TALKERS publisher Michael Harrison states: “Jim Bohannon was one of the greatest radio broadcasters of all time, plain and simple. His talent was only surpassed by the personal esteem in which his fellow broadcasters held him. He was the very definition of a ‘good guy’ through and through.” Harrison recently recorded the last official interview with Jim Bohannon that is posted on PodcastOne click here.

Remembering Overnight Sensation Jim Bohannon. TALKERS magazine managing editor Mike Kinosian had the pleasure of interviewing Jim Bohannon a number of times over the years for personality profile pieces in the radio trade press. He says, “‘Class act’ epitomized peerless communicator Bohannon, who – while enjoying the luxury of a national Westwood One platform – possessed a palpably authentic on-air style that enamored him to a huge, loyal following. Always remarkably accessible, ‘Jimbo’ was unfailing in offering his vast expertise to the industry as a whole and to aspiring broadcasters. Moreover, he exuded a truly unique warmth that will be missed beyond measure.” Read Mike Kinosian’s piece here.

Monday Memo: Your Podcast “Bones,” Part Deux. In last week’s column, consultant Holland Cooke recommended to podcasters that shorter-is-better. This week, HC recommends a format for longer-form episodes. Read his column here.

Pending Business: When the Crystal Ball Is Foggy. Radio sales pro Steve Lapa writes in today’s column that “the current economic cycle is being driven by a sweeping round of cutbacks and strategic business re-focus.” He says that as a result, “the clock is ticking on the adjustments you should consider to jump-start 2023.” He offers a quick checklist to consider as you deal with a changing economic climate. Read it here.

Urban One’s Sports Talk WFNZ, Charlotte Names New Midday Shows. Today (11/14) marks the launch of new midday programming on Urban One’s Charlotte sports talk WFNZ-AM/FM “Sports Radio 92.7.” The station introduces the new 12:00 noon to 3:00 pm show “Wes & Walker” starring Wes Bryant (left) and Walker Mehl (right). Bryant is a host, producer, editor and voice-over artist for the ACC Digital Network in Charlotte. He’s hosted ACC Digital Network’s “Kickoff Live,” a college football pregame show and “Wes Got Range,” a lifestyle show joining food and local area athletes together. Most recently he was the 2021-2022 season pre- and post-game host for the Charlotte Hornets broadcasts on Bally Sports South. Mehl hosts the “Locked on Hornets” podcast and has served as a guest host on WFNZ. Station PD Jeff Rickard says, “I’m excited to hear from two talented young men who are not only entertaining and engaging, but true native sons of the Queen City. I’m looking forward to hearing their hometown takes on all things Charlotte sports. I can’t wait for our listeners to learn more about them and enjoy the upcoming ride.” Rickard is also debuting his new late morning show titled, “Charlotte Sports Today,” that airs from 10:00 am to 12:00 noon. The “Mac & Bone” show continues is morning drive and Kyle Bailey remains the PM drive personality.

Audacy Names Seema Kumar SVP of Advertising Platforms. Advertising pro Seema Kumar joins Audacy as SVP of advertising platforms for the company. In this role, she’ll lead the team members responsible for the technology platforms for Audacy’s revenue organization, “ensuring that roadmaps and requirements are prioritized for vendors and IT ad tech engineers, aligned with ad product strategy and revenue goals, and optimized to meet business operational needs.” Kumar comes to Audacy from her most recent position as VP of advertising technology for WarnerMedia. Audacy EVP of advertising technology, products and platforms Terri Gunnell states, “We’re thrilled to welcome Seema to the team as we elevate our strategy and focus on the interoperability of our ad platforms to support growing our revenue in partnership with sales and creating efficiencies for sales operations. Her deep ad tech platform experience and forward-thinking business acumen will ensure we improve service to our internal and external clients and partners as well as enhance our ability to innovate in 2023 and beyond.”

WRKO, Boston’s Radiothon Raises $86,000 for Disabled Veterans. On Thursday and Friday of last week (11/10 & 11) iHeartMedia news/tak outlet WRKO, Boston produced its seventh annual DAV Radiothon to benefit the Disabled American Veterans Department of Massachusetts and raised $86,000. Over the two days, WRKO on-air personalities Jeff Kuhner, Chuck Zodda and Mike Armstrong encouraged listeners to donate and raise funds for the DAV of Massachusetts’ homeless shelter and transportation programs. iHeartMedia Boston VP of news, talk, sports Rob Sanchez says, “Every year the WRKO listeners amaze me with their generosity. Once again, they have helped to raise $86,883 for the DAV of Massachusetts. We’re proud to be able to support the DAV of Massachusetts and show that WRKO, our listeners and our sponsors are always willing to help the men and women who have sacrificed so much for our great country.” Since 2016, DAV Radiothon has raised more than $886,000 to benefit veterans in the community.

Midterm Results, Trump in ’24, Biden Meets Xi, G-20 Summit, The Economy/Crypto Meltdown, Deadly Virginia and Idaho Shootings, Russia-Ukraine War, and Social Media Among Top News/Talk Stories Over the Weekend. The aftermath of last week’s midterm elections including the Democrats’ hold on the U.S. Senate and the still-unknown status of the U.S. House; former President Donald Trump’s expected run for president in 2024; President Joe Biden meets with Chinese President Xi Jinping over tense issues including Taiwan; the meeting of G-20 leaders in Bali; U.S. inflation, job reports and concerns about a recession, combined with the freefall of crypto-currency; the fatal shooting of three at the University of Virginia and the deaths of four University of Idaho students; Russia’s ongoing invasion of Ukraine and its exit from Kherson; and the troubles at Elon Musk’s Twitter, Meta’s Facebook, and the future of social media were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

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By Walter Sabo Producer/Host Sterling on Sunday Media Consultant

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By Walter Sabo Consultant Host/Producer, Sterling on Sunday

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By Walter Sabo
Producer/Host
Sterling on Sunday
Media Consultant

By Walter Sabo
Consultant
Host/Producer, Sterling on Sunday