Job Opportunity

Connoisseur Seeks Part-Time Talk Host

Connoisseur Media Connecticut has an opening for a part-time, fill-in swing talk show host to substitute weekdays on WICC-AM/FM, Bridgeport. This position will work unique weekday hours filling in for our talk showim hosts. The ideal candidate will be able to execute either two- or four-hour air-shifts on WICC, along with booking guests, creating compelling local content, fielding listener phone calls, and pivoting subject matter as the news cycle dictates.  This position will have different hours based on need. Find out more about the position here. Please send your resume and 3-minute demo to allan.lamberti@connoisseurct.com with “SWING TALK SHOW HOST” in the subject line.

Industry Views

Monday Memo: Be Known for Knowing

By Holland Cooke
Consultant

“STIMULATING TALK.”  Like much of radio’s imaging wallpaper, this frayed 1990s promo cliché was station-centric, rather than a benefit statement explaining and assuring how habitual use is… useful.

“Stimulating” was an immeasurable claim. And won’t THEY be the judge of that? If our talkers – of any political stripe – are stimulating, their work speaks for itself.

“Talk” itself has baggage. Say “talk radio” at a backyard cookout populated by non-radio people, and someone will roll their eyes. Rush Limbaugh personified that “crazy uncle at Thanksgiving” who became the format caricature.

imAnd when what’s-talked-about sounds too much like yesterday, and the day before, and the day before that, it works against what ratings people call horizontal maintenance (same-time day-to-day tune-in). No names, but his first six words when I tuned in were “…and it will only get worse!” Stimulating?

Commercial Copy 101: Sell benefits, not features. Almost any station can sound instantly more-user-friendly by simply projecting “you” and “your” early and often in promo copy. “Because ONE traffic jam can jam-up your WHOLE day…”

News will save news/talk. Mass shootings du jour, deadly severe weather, inflation, Trump, Hunter’s laptop, and what-next has listeners wondering, “What NEXT?” Be known for knowing, and you will stimulate more tune-ins.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Joe Madison Reverses Role with MH on This Week’s Harrison Podcast

Heavy Hundred titan Joe Madison recently interviewed TALKERS publisher Michael Harrison (6/20) on his long-running “Urban View” channel program on Sirius XM Satellite Radio.  The two legendary radio figures took a deep-dive into the subjects of podcasting, AM radios in cars, the role of boomers in today’s culture, happenings at TALKERS 2023 and the way in which the annual TALKERS Heavy Hundred list is compiled. Now, that compelling conversation is the basis of this week’s installment of the award-winning PodcastOne series, “The Michael Harrison Interview.”  Don’t miss this conversation! Listen to the audio here

Industry News

Nationally Syndicated Michael Berry of KTRH, Houston is This Week’s Guest on Harrison Podcast

Talk radio superstar of iHeartMedia’s KTRH, Houston and independent national syndication, Michael Berry is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Berry – heard daily locally 8:00 am to 11:00 am CT on KTRH and afternoons 5:00 pm to 7:00 pm CT on his independently syndicated show – is ranked a lofty #7 on the new TALKERS Heavy Hundred list of the 100 Most Important Radio Talk Show Hosts in America. Michael Harrison describes Berry as “one of the most original and compelling conservative voices on the air and industrious players in the business. He’s an incredibly interesting person.” He began his talk radio career in 2005 while still Mayor Pro Tem of the City of Houston. Berry has earned two law degrees. He has a background in real estate and politics in addition to law. He’s married to the former Secretary of State of Texas, who is from India (and also a lawyer). They are parents of two adopted teenage sons from Ethiopia. His dad was a maintenance worker for a chemical plant, which he says gives him an insight into a broad demographic of listeners. Berry’s programs tackle much more than politics, covering a lot of lifestyle issues including health and wellness both physical and mental, adoption, parenting, and small business advice. On this podcast, Harrison and Berry discuss a variety of topics ranging from Donald Trump and the state of GOP politics to the role of integrity in media, and multi-platform broadcasting. Don’t miss this. Listen to the podcast here.

Industry News

Hosts Jim Leach and Frank McNeil Exit WMAY-FM, Springfield

Longtime Springfield, Illinois air personality Jim Leach is leaving Mid-West Family Broadcasting’s news/talk WMAY-AM/FM to take on role of public information officer for the Illinois Department of Public Health. The progressive talk host – who’s been hosting the 4:00 pm to 6:00 pm show – admits to the State Journal Register that he feels “incredibly fortunate to have been given the platform and latitude” to express his views on his talkim show on the station for nearly three decades. Leach tells the news outlet that his role as “a smart, local progressive-leaning talk show on a commercial radio station is going the way of the dinosaur. ‘It was certainly my hope to make sure that we had a wide array of viewpoints and to make sure a lot of people’s views and opinions were heard, and I feel like we accomplished that. I find that a really gratifying part of the job. We opened up that platform and that ability to be heard to a wider audience.’” Additionally, the new lineup does not include current early evening host Frank McNeil, who tells the State Journal Register that station management suggested another time for his program that “wasn’t acceptable at this point in time.” See more from the State Journal Register here.

Industry Views

Monday Memo: “A Pepper & Egg Sandwich on American Bread”

By Holland Cooke
Consultant

Recommended interview: The author is retired radio host and newsman Joe Taylor, a voice you might remember from KDKA and elsewhere.

His story is the sort of interview Jim Bohannon used to love, a reminiscence of growing up in the 1950s, what life was really like in that “Great” America that Donald Trump romanticizes.

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Joe recalls a time when many people still considered Italians “not-quite-real Americans, traversing two very different worlds, attending school with kids whose last name didn’t end in a vowel.”

Joe writes – and speaks – with affection, respect, humor, and humanity, and new relevance. Contact joetaylor43@comcast.net

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Mark Kaye Bit Scans Heavy Hundred for Cage Match Opponents

Morning drive talk host Mark Kaye – WKOV-FM, Jacksonville and other Cox Media Group news/talk stations – recently did a bit riffing off the Mark ZuckerbergElon Musk cage match story. Kaye, wondering which fellowim talk hosts he might be able to beat in a cage match, used the recently published 2023 TALKERS Heavy Hundred to muse over potential opponents. Kaye – ranked #81 on this year’s Heavy Hundred – says he’s pretty sure Sean Hannity (#1 on the Heavy Hundred) would kill him. Check out who he thought he could beat in this hilarious bit here.

Industry News

Kraig T. Kitchin is This Week’s Guest on Harrison Podcast

Noted talent manager, advisor and chair of the Radio Hall of FameKraig T. Kitchin is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison states, “Kraig is one of the smartest, most-respected and congenial behind-the-scenes movers and shakers in the radio industry. His illustrious career goes back decades and his positive contributions to the radio business – including advising some of its greatest talents including the late Rush Limbaugh – have been indelible and immeasurable.” Kitchin was honored several weeks ago by the TALKERS magazine editorial board with the highly prestigious Jim Bohannon Memorial Award for Lifetime Achievement in Radio. Since 2008, he’s been president of the talent management firm, Sound MindLLC. He also serves as a strategic advisor to Oxford Road, a media placement agency with more than 50 clients specializing in audio advertising. Kitchin also serves as chairman of the Radio Hall of Fame to which he was appointed in 2014. Prior to launching his own firm, after working his way up in the industry through local radio and then national agency sales, he was one of the founders of Premiere Radio Networks in 1987. Harrison and Kitchin discuss the quirky role of ego and psychology in the talent business as well as today’s rapidly changing fabric of communications and culture. Don’t miss this! Listen to the entire podcast here.

Industry Views

Talk Radio’s $4 Billion Mistake

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imIn the early 1980s, talk radio made a $4 billion mistake. Prior to then, there were approximately 50 full-time talk stations in America. They were predominantly found in major markets and had been in the format since Marconi. The original talk stations had two key traits: They were dominant in ratings and much of their popularity was driven by women hosts.

Mary Margaret McBride hosted an NBC, then ABC Network show based from WOR, New York at 12:00 noon.  From 1938-1957 she led midday radio listening. Nope, not a cooking show. She featured the most powerful, newsworthy guests and grilled them. She prepped for 23 hours a day and sweated every minute. Her popularity was so great that she required five secretaries just to answer her mail. Her 10th anniversary was held at Yankee Stadium. McBride’s 15th  anniversary filled Madison Square Garden, hosted by Eleanor Roosevelt. Correct, Mary Margaret and her listeners were honored by Mrs. Roosevelt.

How about the money? During many early years, it was believed that no advertiser would buy daytime radio.im Then Mary Margaret read live copy. OR Mary Margaret had her guests read live copy. Sales for advertisers exploded. (Source: It’s One O’ Clock, Time for Mary Margaret McBride by Susan Ware https://a.co/d/iHShiad)

The historic galaxy of remarkable women talk show hosts is vast: WOR (Always number one through most of its history) Martha DeaneDora McCannPatsy McCannMary HealyPegeen FitzgeraldArlene FrancisSherrye HenryJoan Hamburg — yes, all at the same time. Throughout the country the stars include: Sally Jessy Raphael (20+ years on major market radio), Dr. Ruth WestheimerDr. Tony GrantAnnie AielloMimi BenzellDorothy KilgallenJohnnie Putman and the most powerful broadcaster in Ireland, Marian Finucane. (Worth the listen: https://www.rte.ie/radio/radio1/clips/21683976/)

The audience for the content featured by those hosts is thriving and watching daytime TV. Before 1982, daytime TV was the happy land of soap operas and game shows. Then, as content delivered by women hosts left radio, it was embraced by TV. Sally! Dr. Ruth! Oprah! Ellen! The View, The Chat, The Chew, Jenny JonesJoan RiversQueen LatifahKelly ClarksonRicki Lake.

Today daytime talk TV is a $4 billion business. I take credit for… a lot. I am proudest of the fact that few execs have hired as many women managers and women hosts.

Question to talk radio chieftains, where are the women hosts?

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry Views

Monday Memo: I’m Sorry, You Are…?

By Holland Cooke
Consultant

imHas this happened to you? Moments after you have met someone, you forget his or her name? OOPS.

How to avoid this faux pas? Even a robot knows! I asked ChatGPT:

— Pay attention: When you are introduced to someone, make a conscious effort to pay attention to their name. Focus on the pronunciation and any unique aspects of their name.

— Repeat the name: After hearing the person’s name, repeat it back to them. This not only helps you reinforce the name in your memory but also confirms that you heard it correctly.

— Use association techniques: Associate the person’s name with something familiar or memorable. It could be a visual image, a rhyme, or a word that sounds similar. For example, if you meet someone named Mark, imagine them leaving a mark on something or wearing a specific item that reminds you of their name.

 

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— Create mental connections: Connect the person’s name with something you already know or someone you know who has the same name. This association can help trigger your memory when you see the person again.

— Use name repetition: In the course of the conversation, try to use the person’s name naturally in your interactions. This repetition can reinforce the memory of their name in your mind.

— Visualize the name: Visualize the person’s name written out in your mind or imagine it spelled out in a particular font or color. This mental image can help solidify the memory.

— Practice active listening: Engage in active listening by asking questions and using the person’s name in conversation. Actively engaging with the person helps create stronger connections in your memory.

— Review and reinforce: After the initial introduction, take a moment to review the person’s name in your mind. If possible, use it when saying goodbye or when addressing them in subsequent interactions. The more you reinforce the name, the better chance you have of remembering it.

Excerpted from the E-book “Even a Robot Knows How to Sell Radio Advertising,” a free download at http://getonthenet.com/EvenARobotKnowsRadioSales.pdf

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Edison Research and SXM Media Release Gen Z Podcast Study

Edison Research and SXM Media release the Gen Z Podcast Listener Report. The report notes that Gen Z (ages 13-24) has an estimated online population of 24 million Americans. Some of the takeaways from this report include: 1) Podcast listening has grown among those age 13-24: In 2018, 30% of those age 13-24 had listened to a podcast in the last month. Today, 47% of those age 13-24 have listened to a podcast in the last month (24 million Americans), a 57% increase; 2) Gen Z got an early start with podcasts: 16% of Gen Zim monthly podcast listeners started listening as a child, 57% started listening as a teenager and 25% started listening as an adult. This means 73% of Gen Z monthly podcast listeners began listening before the age of 18; 3) Those who began listening earlier in life, listen longer: Gen Z monthly podcast listeners who started listening as a child consume 10.6 hours of podcasts per week; those who started as a teenager consume 7.5 hours per week, and those who started as an adult consume 6.6 hours of podcasts per week. The average for all Gen Z monthly podcast listeners is 7.7 hours per week; and 4) Gen Z act as a result of podcast ads: 82% of Gen Z monthly podcast listeners have taken any action as a result of hearing a podcast advertisement; 70% have either purchased or wanted to purchase the product or service they heard advertised, 61% have visited a company or product website, 44% have used a promo code or discount code mentioned in the podcast, and 42% have recommended a product to a friend or family member. See the study here.

Industry News

Karen Knotts is This Week’s Guest on Harrison Podcast

Author/actress/stand-up comic and aspiring talk radio host Karen Knotts is this week’s guest on the PodcastOne series “The Michael Harrison Interview.” According to Harrison, “You never know who you are going to meet at the TALKERS conference. I had the good fortune of crossing paths with the delightful, articulate and notably talented daughter of one of the 20th century’s most beloved show business icons and immediately booked her for the podcast. We had a great conversation!” Karen Knotts is the daughter of the legendary actor/comedian Don Knotts of the Andy Griffith Show and Three’s Company fame who passed away in 2006 at the age of 81. Karen Knotts is an actress, author, stand-up comic, former librarian and, as Harrison describes, “an all-around positive, fun person with lots to say about lots of things.” During the pandemic, Knotts finally had the opportunity to pen the book everyone’s been telling her to write about her memories of life growing up in California as the daughter of one of America’s funniest and most iconic entertainers – Tied Up in Knotts: My Dad and Me (Chicago Review Press, 2021). She’s been touring the country with an informative and funny one-woman show based on the book and her experiences growing up with a famous father. Harrison and Knotts discuss her life with a show biz dad, along with anecdotes about her encounters with celebrities and her interest in talk radio, covering topics such as the evolution of public libraries in the digital era, changes in TV over the years and dealing with the present-day cultural abuse of the name “Karen.” Listen to the podcast in its entirety here.

Industry News

FOX News Sends Tucker Carlson a Cease-and-Desist

According to a report by Mike Allen at Axios, FOX News has sent a cease-and-desist to Tucker Carlson related to his two “Tucker on Twitter” programs. Carlson and FOX parted ways in the aftermath of theim Dominion Voting Systems settlement but Carlson remains under contract to FOX (through the end of 2024) and is still being paid by FOX. This is a fairly standard non-compete situation found in most television and radio contracts. Carlson and his attorney, Harmeet Dhillon, argue that FOX is attempting to stifle Carlson’s First Amendment rights. This case appears to be headed to court. Read the Axios story here.

Industry Views

Monday Memo: Well Said!

By Holland Cooke
Consultant

imMark Twain reckoned that “the difference between the almost right word and the right word is the difference between the lightning bug and the lightning.”

Examples, from dueling commercials in a hyper-competitive, hyper-growth industry:

“Draft Kings has so many ways to bet on baseball you’re going to feel like a winner all summer.”

“Every at-bat is a chance to win big on FanDuel.”

im

 

Craft copy for local retailers THAT well-written, and they will get results and you will get renewed.

Station promo copy this enabling and user-friendly will earn you tune-in and clicks: “The Berkshire Hathaway annual meeting, all day tomorrow, anywhere you are, on the platforms of CNBC.”

The American Association of Retired Persons still advocates for them, but it no longer restricts membership to seniors. Otherwise, its base would, literally, die-off (radio take note). So…

“The younger you are, the more you need AARP.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Westwood One: Nielsen Reveals Top DMAs for AM Listening

A recent blog post from Cumulus Media | Westwood One’s Audio Active Group addresses the most recent data released by Nielsen that reports the 141 local markets where AM radio is listened to by at least 20% of the radio audience. This latest data from Nielsen takes a deeper look into “the vitality of AM radio in local markets with new data at the state and local DMA level.”im These DMA analyses are based on all radio stations in the U.S., not just Nielsen subscribers. The top DMA is Glendive, Montana with 72.1% of the population using AM radio. While the most AM radio listening tends to be done in Midwestern DMAs, there is still substantial AM listening done in Eastern markets. For example, Chicago is the #8 DMA for AM listening with 51.2%, but Seattle-Tacoma is not far behind at #14 with 42.8%, San Francisco-Oakland-San Jose is #20 with 41.3%, and the top two DMAs by population – New York and Los Angeles – show AM listenership is done by 31.8% of the population. See the whole report here.

Industry Views

Passion Versus AI

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imLast week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.

The prestigious panel featured Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media.

Yes, their collective knowledge and experience is unbeatable. They answered questions of great interest: How does iHeart measure social media accomplishments? Should one be fired for social media or podcast content or just for their air work? Establishing a syndication base, how does that happen? Where are the women – kudos to Salem’s Phil Boyce for celebrating their women hosts. What do programmers really look for in hosts? All valuable answers.  See the video of this session here.

Their words aren’t the “win.” The win is the fact that each of these pros has passion, passion and more passion. Their knowledge results in caring, heartfelt, supportive shares. They care about the future; they care about their craft. Programmers have to be optimistic about radio’s positive impact in order for them to do their jobs. Their descriptive tones make radio appealing.

The panel represents radio’s caretakers, gardeners, guides. The executives on the stage reveal qualities and qualifications that become overwhelmingly apparent in their demeanor and speech patterns. That’s what I hear.

Radio does not have to compete or fret over AI.  AI coders have to fret over their inevitable failure to capture or even coldly mimic the depth of emotion and confidence expressed by Matt, Josh, Phil, Ross and Dan. Good luck with that algorithm …losers.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

KTFM-FM, San Antonio’s James Pledger Launches New Sports Show

Alpha Media’s sports talk KTFM-FM, San Antonio shifts the afternoon drive program “The Blitz with Jason Minnix and Joe Reinagel” from the 3:00 pm to 7:00 pm slot to an earlier 2:00 pm to 6:00 pm airing and gives show producer James Pledger his own one-hour show titled, “Extraim Innings with Pledger,” airing from 6:00 pm to 7:00 pm. Pledger says, “I’m excited for the opportunity. This has legitimately been a dream to have a weekday show.” Pledger will continue to produce the “The Blitz” as well as host “The Saturday Morning Hangover” program. He adds, “I’ve worked for this for so long. I have long wanted to be in both worlds because of the creativity that I use when producing, how it differs from creating a show. I love flexing both of those creative muscles.” Read the KENS-TV report here.

Industry News

2023 Radio Mercury Award Winners Announced

The winners of the 2023 Radio Mercury Awards were announced last night (6/8) during the 32nd annual awards presentation held at SONY Hall in New York. RAB president and CEO Ericaim Farber, who also serves as chair of Radio Creative Fund, says, “Tonight was another great night for radio, celebrating the creativity that agencies and radio stations are producing on behalf of their clients. The Radio Mercury Awards continues to advance the medium forward by showcasing and awarding work that is innovative and effective.” This year’s Radio Marketer of the Year Award was presented to Procter & GambleSee (and hear!) all the winners here.

Industry News

Tucker Carlson Debuts on Twitter; FOX News Cries Foul

According to a report by Axios, FOX News has notified Tucker Carlson’s attorneys that they believe his Tuesday Twitter broadcast is in violation of his contract. The Tuesday program was Carlson’s first broadcast since he exited FOX News Channel in April. FOX argues that the showim was a violation of the non-compete portion of his contract. Axios reports that Carlson’s lawyers say, “Any legal action by FOX would violate [Carlson’s] First Amendment rights.” The Axios piece goes on to say that Carlson is accusing FOX News of breach of contract for breaking their promise to not settle the Dominion Voting Systems lawsuit in a manner in which it would indicate wrongdoing on the part of Carlson. It’s been reported that firing Carlson was a part of FOX’s settlement agreement with Dominion. Read the Axios report here.

Industry News

Three Arrested After WILK-AM/FM Break-In

PAHomePage reports three people have been arrested and charged with breaking into Audacy’s news/talk WILK-AM/FM, Wilkes-Barre on May 27. The report indicates Christian MacDowell,im 47, James Norman Swank, 35, and Elizabeth Ann Caruso, 35, have been charged with burglary. The report goes on to note that Caruso and Swank admitted being at the station but denied stealing anything. While MacDowell admitted breaking into the station and stealing two demolition bags, sanitary wipes, and a fire extinguisher. They’ve each been released on $25,000 unsecured bail. Read the story here.

Industry Views

Monday Memo: Future-Proof Your Career

By Holland Cooke
Consultant

imHow will AI tools like ChatGPT impact the way we work? The clues are everywhere. Several client stations have automated weather, and even with your consultant’s trained ear, I had to ask. And yes, she’s a robot.

From Harvard Business Review: 5 tips

— Avoid Predictability – AI isn’t generating new insights; it’s a prediction engine that merely guesses the most likely next word…its suggestions tend to homogenize, and they’re only as good as the wisdom of the crowds, which is often the exact opposite of wisdom.

— Hone the skills that machines strive to emulate – AI responses display empathy (“I am sorry my answer upset you”), self-awareness (“I’m just an AI model and my answers are based on training data”). But those responses are based on text prediction, and AI is not capable of experiencing or displaying the human version of these soft skills…so actually knowing and caring about what others think and feel, truly understanding yourself, and being capable of creating something machines cannot is an essential strategy to set yourself apart.

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— Double down on “the real world” – Original research — actually talking to people and identifying new insights — becomes critical, because AI can only connect past dots and information it’s already been presented with. When you tap into information that isn’t (yet) online through your lived experience or novel interviews and conversations, you’re adding something genuinely new to the cultural conversation that wouldn’t be possible through AI.

— Develop your personal brand – Just as art world buyers will pay exponentially more for a “real Rembrandt” rather than an equally beautiful painting by one of his lesser-known contemporaries, corporate leaders will likely continue to pay a premium to work with people viewed as the “top of their field” — partly as a statement of quality, and partly as a brand statement about whom they associate with and what they value.

— Cultivate expertise – AI technologies are prodigious researchers that can summon a cavalcade of facts almost instantly. Unfortunately, some of those facts aren’t true. Even if AI performs “first draft” functions, it still has to be double-checked by a trusted and reliable source.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Fred Toucher Returns to “98.5 The Sports Hub” and Reveals Detox Stint

Morning drive personality Fred Toucher was back on the air on Friday (6/2) on Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” after missing the first four days of the week and told his listeners that he checked himself into a detox facility on May 28 to deal with his alcohol issues. CBS News Boston reports that Toucher explained on air, “I was voluntarilyim locking myself up so I wouldn’t drink anymore, so I knew I wouldn’t drink. That’s how I felt like, I was like, all right, I’ve lost control, I’ve lost control of alcohol, I’ve lost control, I’m not thinking like me, I need to make sure that I’m in a position where I do not have the opportunity to drink. Was it fun? It was the worst five days of my entire life.” Toucher says he intends to continue the outpatient therapy treatments. “The setup I have right now is by far the most gnarly setup I’ve had. I’m talking about like four hours a day of intense therapy for alcohol and intense therapy for anxiety… Got out yesterday morning and immediately went to an outpatient facility, then went to a therapist. Right after the show today, I’m going back to that outpatient facility. So, I’m taking this recovery very, very seriously.” Read the CBS News story here.

Industry News

Major Travel Company, Collette, Forging Win-Win Partnerships with Talk Radio – Entering Deals at TALKERS 2023

When executed properly, the marriage of a popular talk show host and a good tour booking company can prove lucrative for both parties and provide listeners with unforgettable travel experiences. The travel industry’s longest running tour planner is doing just that. Collette, the oldest tour operator in North America (established in 1918), is bullish on talk radio and is proactively seeking partnerships in organizing host-led guided listenerim tours that provide a significant revenue stream for stations (or syndicators) as well as world-wide free travel for their top personalities. Collette is planning a major presence at TALKERS 2023 tomorrow (6/2) at the 26th annual sold-out installment of the talk media industry conference at Hofstra University on Long Island. Jim Edwards, VP, US affinity development (jedwards@collette.com) and Paul Holly, marketing manager (pholly@collette.com) for Collette will be in attendance at the conference to discuss potential partnerships with broadcasters interested in exploring this opportunity as well as the world. Check out their website at www.collette.com

Industry Views

A Carefully Planned Moment of Spontaneous Magic

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imMichael Harrison, founder and publisher of TALKERS, and the man who invented the term AOR – let’s not forget – strongly requested that I share this story about a remarkable event we experienced. Michael describes it as the “greatest promotion” he ever witnessed at a non-commercial function involving broadcasters… so I really have no choice but to accommodate him.

Deep background: My wife Katie and I amazed each other that for all the zillions of hours of TV we watched, we agreed that this scene from X-Files (see the still below) was the best ever: https://youtu.be/wUL7y8AMeU8. This single realization rushed us to a marrying minister. Really, who falls in love over a common passion for a scene like that?

Married six years, I wanted to create a memorable event that would “promote” our marriage. I know! My mania dropped this idea in my brain-on-fire: Recreate that scene with the actual actors – LIVE! I had time. Six months to our anniversary.

William B. Davis, who plays “cancer man” on the series, owned an acting school in Oregon – it says so in hisim biography. I wrote him a letter inviting him to fly to New York to perform the scene live at our anniversary lunch at the National Arts Club. Two appealing prospects: Manhattan and the famous Club on Gramercy Park. Shockingly, he actually called and said if I would also fly his girlfriend in, he would do it! HE WOULD DO IT. Crap, now I had to do everything else. Invite all 200 wedding guests, stage a show, and not tell anyone that it was going to happen. Katie did not know.

But contacting the alien, Roy Thinnes, was harder. I didn’t want to call his listed agent because his listed agent would quote me a real performance price. But Roy was in a soap opera. From my days at ABC, I became friends with several stars of “General Hospital,” including the kindest person who ever Lived, Jackie Zeman. I called her and asked if she knows how to contact the alien. Miraculously, she said, “Oh I know Roy. I’ll tell him you’re going to call.”

One month out, I called Roy who thankfully lives in Westchester, New York. Roy answered the phone in a 20-ball voice… terrifying.  Skittishly, I told him my plan. LONG, PAINFUL PAUSE. Painful. Mr. Thinnes answered, “It would be good to see Bill [Davis] again.” He wanted nothing, neither a limo nor car fare.

Every guest from our wedding showed up including TV reporter Sandy KenyonBob Weinstein of Miramax (the good brother), Kurt and Terry Johnson of

Townsquare fame, Bob McAllan – partner in Press BroadcastingMichael Ewing and Jay Clark who saved my butt on several occasions, the most powerful people in the room, the owner and staff of The Bagel restaurant in Greenwich Village, TV whiz Edward Hersh and his wife Hillary and, of course, Michael Harrison. That’s a lot of pressure.

Working with a video savant, we found the “X-Files” scene, put it on a DVD and pretended to be ready to show it to the audience as a tribute to our happy marriage. Moments after it started, we made it look like it was skipping. Appearing disappointed and frazzled, I apologized to the crowd and stammered that, we would just have to perform it LIVE.  The two stars came from behind a curtain to gasps from the crowd and performed the scene. Wife was thrilled, guests were amazed. I was grateful.  It all worked.

Magic. Unexpected. Those are the ingredients of great radio. Unexpected comes from show prep content that stands out, doesn’t fit in. The difference between a person on the radio and a star on the radio is unexpected, surprising content. The stars showed up to the lunch because I asked them. I did not know them nor them me. I asked for what I wanted. And Magic. That’s your talent.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Status of WBZ-FM, Boston’s Fred Toucher Unknown

On Wednesday’s program, WBZ-FM, Boston “98.5 The Sports Hub” morning drive host Rich Shertenlieb spoke about the absence of co-host Fred Toucher on this week’s programs after Toucher’s concerning social media posts last weekend. Those posts have since been deleted but they made references to wishing to die. Shertenlieb told listeners that their desire to know what’s going on with Toucher is understandable but that hisim hands are tied as anything he could say has to be approved by management. The Boston Globe reports that Shertenlieb said, “The last time he was out for an extended period, I gave an update and was gently asked for a lot of different reasons that any statement regarding him has to be approved by management. There have been statements that have been submitted, some have been approved, some haven’t been. It just turns into asking, ‘What can I say? What can I say?’ Listen, no one wants to be in this position. Fred doesn’t want to be in this position, the station doesn’t want to be in this position, I certainly don’t want to be in this position, but as of now, all I’ve been approved to tell you, because you’re such great listeners and we love you, is that he’s not here today, I’m not sure exactly when he’ll be back, but I’ve been a friend of Fred’s for years and I hope the best for him.” Read the Boston Globe story here.

Industry News

SiriusXM and Edison Research Unveil Gen Z Podcast Report

SXM Media and Edison Research release the “Gen Z Podcast Listener Report,” a new joint study revealing trending data on the consumption and purchasing habits of U.S.-based listeners aged 13-24. Some key insights from the report include: 1) Gen Z monthly podcast listening has soared by +57% over the past five years. Today, 47% of 13-to-24-year olds in the US have listened to a podcast in the past month, representingim an estimated 24 million Gen Z US monthly podcast listeners. Gen Z listeners are also more diverse than the general population of podcast listeners; 2) 66% of Gen Z podcast listeners say they listen to or watch podcasts to stay up to date with the latest topics, and 61% listen/watch to keep up to date with social issues; 3) While many listen to podcasts while multitasking, 82% say that they listen to podcasts while doing nothing else, and this is especially true for Teens (86%). Podcasts are an important way for this generation to unwind and take a break from other media; 4) Over 80% of Gen Z listeners listen to/watch podcasts to relax, about 2 in 3 listen to escape, and over 50% listen to help them understand how they’re feeling about something. Additionally, almost 1 in 3 think that being on social media has had a negative impact on their emotional well-being; and 5) Over 4 in 10 Gen Z listeners (43%) have purchased a product after hearing a podcast ad for it (*among ages 16+), and 1 in 3 have asked someone to buy a product for them. See the study here.

Industry News

Westwood One: Audio Personalities Highly Effective Connection to Listeners

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group reveals data from studies indicating that audio personalities – both AM/FM and podcast hosts – are highly effective in connecting listeners to advertisers. According to Jacobs Media Techsurvey 2023, DJs/hosts/shows are the main reasonim for listening for 60% of consumers. According to a study by MARU/Matchbox, there are a number of reasons listeners gravitate to AM/FM. First is comedic relief: 90% strongly or somewhat agree that their favorite DJs make them laugh. Second is local feel: 73% say personalities understand what makes my city/town unique. And third is thought-provoking: 64% agree that they make them think.  Additionally, Magna and Vox Media surveyed 2,028 weekly podcast listeners and asked, “Whose influence matters most?” A stunning 75% cited podcast hosts while only 15% named social media influencers or TV/movie celebrities (10%). See the complete blog post here.

Industry News

Ramsey Solutions Hosts EntreLeadership Summit 2023

Ramsey Solutions is hosting EntreLeadership Summit 2023 at the Gaylord Opryland Resort in Nashville May 31 through June 2. Ramsey Solutions says, “EntreLeadership Summit is for business owners and leaders with a heart for investing in themselves and their teams. This year’s speakers include Ramsey Solutions’ CEO Daveim Ramsey, bestselling author Malcolm Gladwell, clinical psychologist Dr. Jordan Peterson, Food Network celebrity chef and restaurateur Maneet Chauhan and more. Dave Ramsey comments, “World-class leadership is becoming more important because that’s who people want to follow. Something happens when you get thousands of powerhouse leaders in one room. After leaving Summit, you’ll be ready to hire and retain top talent, lead with confidence, and strengthen your company culture.” Find out more about the event here.

Industry News

Save AM Radio in Cars Campaign Wins First Round

After Ford’s Tuesday announcement that it is reversing its previous course and will not eliminate AM radios from its gasoline vehicles in 2024, supporters of the campaign are enjoying a victory lap. Ford said it would make AM radio available in all gas vehicles in 2024 and will make upgrades available for owners of 2023 electric vehicles who want an AM radio. This comes on the heels of a bi-partisan, bi-cameral bill filed by congressional leaders in Washington that would give the National Highway Traffic Safety Administration authority to require AM radios in new vehicles at no additional cost, citing safety for citizens, access to foreign language programming and more. Ford is not the only auto manufacturer to announce phasing out of AM radio in gasoline and electric vehicles and proponents of AM radio are saying this but one battle in the war to save AM radio in vehicles. TALKERS magazine publisher Michael Harrison appeared on FOX News Channel to talk about the issue. See the video of his appearance here.

Industry News

AJC: Research Behind Changes at CMG’s 95.5 WSB in Atlanta

In an interview with the Atlanta Journal Constitution’s Rodney Ho, program director Ken Charles reveals the reasons for the programming changes that have taken place at Cox Media Group’s news/talk WSB-AM/WSBB-FM over the past year. Charles says that when longtime morning host Scott Slade announced heim was stepping back from his duties, that allowed the station to use internal research to consider the best options to tweak its programming. That resulted in the station naming longtime station reporter and anchor Chris Chandler the new morning host, swapping late morning and afternoon hosts Mark Arum and Eric Von Haessler, and making Shelley Wynter solo host in evenings and giving his former co-host MalaniKai Massey her own Saturday night program. Charles says, “I feel very comfortable that we’ve got the right people in the right slots. We are set to grow our success.” Read the AJC story here.

Industry Views

The Birth of the Car Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imA beautiful night. Paul Galvin and William Lear took their girlfriends to a romantic look-out view. Paul asked, “Isn’t this great?” His girlfriend replied, “It would better if we could hear music.”

That set Galvin and Lear on a mission to get entertainment into the car. A car radio. They were tinkerers. Galvin owned a failed battery manufacturing company. Lear and Galvin were smart but broke.

They ultimately invented a prototype radio for the car, but it was massive and complicated. No car battery could power it, the radio required its own big battery which was stored under the seat. The antenna was netting covering the roof. Their biggest challenge was static generated by the car’s starter, transmission, battery, lights – you name it. Galvin and Lear traced each source to correct the trouble-making components one by one. Parts of the radio had to be placed in different locations throughout the car. For example, the receiver was mounted on the engine, the controls on the dash.

Finally, still broke, they drove their Studebaker loaded with radio to the bank to apply for a loan to back the venture. The banker agreed to test drive the car for a night. Unfortunately, it caught fire in his garage and no loan was granted. Next Galvin traveled 800 hundred miles to a radio manufacturer convention. He sat outside the convention hall, played the radio loud and attracted enough orders for the radio to continue his quest.

The trouble continued. It was an expensive install: $600 for a $3,000 car. Many people thought it was dangerous to listen to the radio in the car – a distraction. Municipalities tried to ban it fearing it was a driver attention hazard. Supporters of the ban argued that many types of radio programming could put drivers to sleep. Surveys showed most Americans believed car radios were dangerous.

Oh, and the name they gave the device was horrible: 7FT1. Galvin came up with a new name that was both descriptive and synched with the times, Motorola. Partner William Lear went on the invent the Lear Jet.

Chevrolet installed the first reasonably priced Motorola radios in the early 1920s.

The objections were overcome by an initiative of the Radio Manufacturers Association: They argued that car radios actually helped people become better drivers. They pointed out that radios informed drivers about hazardous road conditions that lie ahead and weather conditions that may disrupt their travel. Supporters of car radios also said that radios actually helped to keep drivers awake when they became drowsy.

Conclusion: Are they nuts? A car can park itself but can’t handle an AM radio, those tech challenges were solved in 1920 – by the inventors of the Lear Jet and of your cell phone. Are manufacturers looking for a “display allowance?” Satellite radio was launched by paying zillions for a slot in the dash. Do carmakers want that for AM radios? Forget the EAS which nobody has ever heard and wasn’t activated during 9/11 in New York City. Weather, traffic, gospel, more gospel, compelling talk shows. (One Cleveland AM station runs the SAME Al Sharpton show from dusk Fridays till dawn Monday.) The better the shows, well, the better.

Sure, write your Member of Congress but you will find more vigilant allies among the preachers. You may recall that in the 1990s there was great debate about the proper deployment of the UHF spectrum. Allegedly, at his inauguration President Bill Clinton shook the hand of UHF TV icon, Billy Graham, who looked the president in the eye and said, “Don’t take away my TV stations.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry Views

Monday Memo: Verbs?

By Holland Cooke
Consultant

imWarning: The Commonwealth of Massachusetts certified me to teach high school English, in the early 1970s, the last year certifications were for life. Though I was lured-away by VU-meter hypnosis, I still carry a red pen. And radio news has it running-dry.

This story was about a love triangle shooting.

— Here’s what listeners heard — read this aloud: “The woman’s husband arrested the wounded man taken to the hospital.”

— Here are the facts the writer obscured: Police arrested the woman’s husband, the accused shooter. The person he shot was hospitalized.

— As-is, the ear was told something very different when half-sentences ran-together.

Another example: “A cruise ship expected to take Americans out of Lebanon today.”

— I think he meant: “A cruise ship is expected to take Americans out of Lebanon today.”

— But the missing verb, the time zone difference, and the chaos in Lebanon were such that – as written — listeners could have inferred the copy to mean that a cruise ship was-expected-to evacuate Americans…until something went wrong.

im

Translation?

“A young mother murdered the suspect found dead.”

Huh?

“Woods asked directly about his future on the tour.”

It’s unclear whether this sentence means:

— Tiger Woods was asking about his future…OR…

— He was asked-about it.

Even a robot knows better

When I typed “Missing verbs confuse the ear,” ChatGPT replied:

“Yes, missing verbs can make sentences unclear and confusing to the listener or reader. Verbs are important components of a sentence as they express the action, state, or occurrence of the subject. They help to convey the intended meaning of the sentence and to show how different elements of the sentence relate to each other.”

And finally…

Never verb nouns.

KIDDING.

Old English teacher joke.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke