Industry News

Florida Radio Stations Prepare for Hurricane Milton

Radio is a survivorAs most readers of TALKERS magazine know, dedicated and alert radio stations rise to the occasion of abundant vigilance and public service in providing their communities with vital information and support during natural disasters.  Such has been the case with Hurricane Helene and the same thing will take place as Hurricane Milton threatens Florida and the East Coast.

TALKERS has been informed of the following plan put in place by the Florida-based Beasley Media Group:

1. Hourly Storm Updates: The Tampa and Fort Myers markets will commence hourly storm updates immediately, increasing to twice per hour as the storm nears. Wall-to-wall coverage will begin 24 hours before landfall, incorporating active listener engagement.

2. Partnership with Local TV Stations: Beasley Tampa will partner with local Scripps ABC television, while Fort Myers will align with the Hearst NBC-2/ABC-7 affiliates to enhance storm coverage.

3. Remote Broadcasting: Should there be widespread flooding, evacuations, or power/internet outages, Q105’s afternoon host, Geno, will broadcast live from Beasley’s Boston-based studios to maintain continuous storm coverage.

4. On-Site Presence: Some staff may remain overnight at the radio station, provided there are no safety concerns.

5. Beasley’s engineering team is on standby to address any technical issues that arise, ensuring the stations remain operational.

6. Local Storm Coverage: All syndicated programming will be suspended during the storm to prioritize local storm coverage.

7. Digital Content and Storm Central: Beasley’s Digital Content team will establish a dedicated “Storm Central” section on the station websites, offering timely updates, which will also be shared across social media platforms. Additionally, Quu dashboard technology will deliver special messaging featuring storm warnings.

Beasley personnel are closely monitoring the evolving storm conditions and are ready to take necessary action to keep their communities informed and safe.

Industry News

Monday Memo: Are You Boring?

By Holland Cooke
Consultant

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Lately, life is anything-BUT. Examples: the 2024 presidential race, extreme weather, the consumer economy, recurring gun violence. We’re all wondering, “What NEXT???”

So being-known-for-knowing will earn your station more occasions of tune-in. “Stay close to the news.” And exploit your network by offering, for example, “a quick FOX News update, every half-hour.”

Admittedly, what your network is reporting is also available on smartphones, smartwatches, and smart speakers. But your station may also be, as my clients tout, “Your Only Local News Radio.”

Simply doing local news is a start… BUT… I wish there was a more diplomatic way to say this: Are your newscasts boring?

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Too often, local news copy doesn’t enable the listener by telling what a news item means to him or her. I heard a local news voice seeming to read a press release, announcing that: “The [name of] County government’s new website has gone live. The revamped site [URL] was unveiled at this week’s [name of] County commissioners meeting. The board’s chairman said the revamped site has a much more professional appearance, and offers quick, user-friendly navigation. The county’s IT director added that the feedback she’s received so far from county employees and residents has been positive.”

Zzz…

Don’t just recite process. Explain consequence. To Larry & Lisa Listener, typically self-congratulatory source material like that copy is irrelevant blah-blah-blah.

Bothering to actually explore the website, I found how it enables listeners to get help with: “potholes, damaged curb, traffic signals, weeds, dogs barking, abandoned vehicles, chemical discharge, water leaking, litter, road striping, ADA compliance, blocked drainage channel, street lights, damaged sidewalk, traffic/road signs, overhanging trees/shrubs, noise nuisance, hazardous parking, storm sewer leaking/blockage, water leaking on roadway, loose/protruding manhole cover, discrimination complaint, Fair Housing complaint.”

Unwrap the package.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

Industry News

BOSTON GLOBE: FCC Cracking Down on Unlicensed Radio Stations in Mass – the Majority Cater to Haitians

Industry News

TALKERS News Notes

Blood Donation Event

National Blood Donation Week.  Yesterday (9/4) was National Blood Donation Day in America and this is National Blood Donation Week (9/1-9/7). Las Vegas-based TMN syndicated and TALKERS Heavy Hundred host Dr. Daliah Wachs was instrumental in creating these established annual events during which governors across the U.S. unite to help generate blood donations and raise awareness in support of the nation’s blood banks. A former recipient of the TALKERS “Humanitarian of the Year” award, she is pictured above giving blood while being interviewed yesterday by media personality Everett Cardwell on Las Vegas TV station KSNV channel 3.   Drives are being held across the country and can be found by visiting the American Red Cross website.  For media inquiries, or to arrange an interview, please contact Dr. Daliah Wachs at doctordaliah@hotmail.com or (702) 279-4123.

 

  Toyota and Lexus Join New Three-Year SiriusXM Subscription Program.  LexusSiriusXM today (9/5) announced that Toyota is now participating in its new three-year Extended Service Subscription program designed to empower automakers and dealerships in the United States to deliver even more value to new-vehicle buyers. Through this program, participating Toyota and Lexus retailers across the nation are now able to include the Extended Service Subscriptions to SiriusXM’s leading audio entertainment services with the purchase of select new vehicles, expanding the Toyota and Lexus Connected Services features available for customers while providing flexibility in payment options.  ToyotaSiriusXM capability is a standard feature in all Toyota and Lexus models sold in the United States. Now, participating Toyota and Lexus dealerships can choose to add the three-year Extended Service Subscription to new models featuring the latest Toyota Audio Multimedia and Lexus Interface. The three-year subscription’s cost will be added to the vehicle’s purchase or lease price. Vehicles that do not include the three-year Extended Service Subscription will continue to include a standard three-month trial subscription to SiriusXM.

 

Industry News

Premiere Adds “The Michael Berry Show” to National Line Up of Stars

Industry News

Tiziana Dearing Named Host of Public Radio Powerhouse WBUR, Boston Morning Program

TizianaDearingWBUR, the leading public radio station in Boston, has named Tiziana Dearing as host of its “Morning Edition” show beginning September 18.  Dearing is a familiar voice to the station’s large, loyal audience, currently hosting the midday show, “Radio Boston.”  In an article published on the station’s website, it was reported that in an internal announcement yesterday (8/28), WBUR CEO Margaret Low praised Dearing as a “singular talent – an extraordinary host with deep ties to this city and region.”  Dearing states she has loved hosting “Radio Boston” and now looks forward to the opportunity to “meet a huge swath of Greater Boston as they get up and start their day.” She said, “It’s a tremendous privilege and it’s a tremendous responsibility.”  The transition at one of Greater Boston’s most listened-to radio shows follows the departure of Rupa Shenoy, after she was unable to reach an agreement with the station this summer to extend her contract. Before that, Bob Oakes led the show for nearly three decades. The program features news, commentary and interviews with local, regional, and national officials and newsmakers.  An example of the power of public radio, WBUR has jockeyed for first place in the 6:00 am to 9:00 am time slot this year with WBZ-FM (98.5 The Sports Hub) among the prized 25-54 age demographic. (Photo by Li Linder.)

 

Industry Views

Unleashing the Power of Effective Audio Promos

Industry News

Bill O’ Reilly Independently Flourishing in Digital Era

Industry Views

Monday Memo: Worst Promo I Hear Most Often?

By Holland Cooke
Consultant

im“If you missed Biff & Bev in-the-Morning, you missed…”  It’s a donut: produced open and close, with an aircheck clip in the middle.

— I don’t think I have ever heard such a promo that caused me remorse for missing the show being touted. Often the clip makes the personalities sound self-amused.

— The listener can’t act on this message. This morning’s Biff & Bev show is gone, and don’t count on anyone clicking-as-many-times-as-necessary to find it on the station website.

— You send diary keepers a dangerous subliminal message: that they DIDN’T listen. Heck, we want to fool them into thinking they did listen!

im

Instead:

— Talk about the NEXT show.

— Use “you” and/or “your” as-early-as-possible in copy; and “and your calls!” near the end.

— Offer a benefit statement, something listeners will realize from listening, i.e., what they’ll take-away from hearing tomorrow’s guest, what they can call-in-and-win, anticipated topics.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Beasley Names Snyder Head of Digital Content Marketing

Beasley Media Group names David Snyder head of digital content marketing. For the past 14 years, Snyder has been CEO at content marketing platform Copy Press that served clients including Uber, AirBnB, Indeed,im and Macy’s. In this newly created corporate position, Snyder will be responsible for overseeing digital marketing and building revenue opportunities on behalf of the company with an emphasis on newsletters, SEO, websites and affiliate marketing as well as leading the developers working across the organization. Beasley CEO Caroline Beasley comments, “We could not be more thrilled to welcome Dave into the Beasley family. His marketing expertise is exactly what we need as we continue to build new revenue streams on behalf of the company.”

Job Opportunity

Saga Seeks Weather Director/News Reporter in Spencer, Iowa

Saga Communications’ Spencer Radio Group is seeking a full-time weather director and news reporter for the cluster including news/talk KICD-AM/W237DD and music brands “BIG Country 107.7,” “MORE 104.9,” and “PURE Oldies 98.3/98.5.” The company says, “We’re looking for someone with the ability, talent andim passion to continue SRG’s long tradition into the future. The person for this position will need to live in Spencer, Iowa (or surrounding area). We need someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, adobe audition, word press, and general computer experience is preferred.  We value creativity and the desire to win!  Duties for this position include (but not limited to): 1) Gathering, writing and reading local news stories; 2) Covering some meetings/events; 3) Conducting on-air interviews; 4) Anchoring LIVE, local, severe weather coverage; 5) Compiling/recording local weather data for National Weather Service; 6) Read LIVE market updates on air; 7) Posting local content on our websites/social media platforms. Send your resume and demo to operations manager Kevin Tlam at ktlam@spencerradiogroup.com. No phone calls. No voice-track inquiries. EOE.

Industry News

Radio News Salaries Down Nearly 12% the Last Four Years

RTDNAIn a research piece posted on the Radio Television Digital News Association’s website, Syracuse University research professor of broadcast & digital journalism Bob Papper and Syracuse University associate professor of broadcast & digital journalism Keren Henderson reveal this year’s radio news salaries fell 2.5%. With 2024 inflation at 3.1%, real wages (actual wages minus inflation) dropped 5.6%. Real wage radio salaries have lost .5% (2021); 6.6% (2022); 1.9% (2023); and 2.5% (2024). Thus, a total wage loss of 11.5% over the last four years. While the median salary for news directors remained steady,  the average salary increased 6.7%. An average reporter’s salary dropped .9%, but the median salary is up 12.5%. News producers did even better with average salary (+5%) and median salary (+10.4%). News anchors, sports anchors and sports reporters, however, all lost ground in both average and median salaries. Web producers/editors dropped slightly on average and held even on median. Historically, non-commercial radio salaries have been substantially higher than commercial radio salaries, but Papper and Henderson note that’s not the case this year. They write, “When we look at large and major markets, all the average commercial salaries are higher than non-commercial salaries, and median salaries are fairly close. Overall, commercial radio salaries in large and major markets went up a whopping 23.5% [while] non-commercial salaries went down 8% from a year ago. The drop in radio news salaries lies almost entirely in the non-commercial world.”

Industry News

Connoisseur Media Purchases The Ruden Report

Ruden ConnoisseurFounded 11 years ago by Dave Ruden, The Ruden Report website (www.therudenreport.com) is dedicated to Fairfield County (Connecticut) sports news and information.  Ruden will remain with the online publication as director of operations. Connoisseur Media owner/chief executive officer Jeff Warshaw comments, “We’re happy to have The Ruden Report join our family. We look forward to offering our audience local content with his exceptional reporting.” Connoisseur Media senior vice president/general manager Kristin Okesson states, “This addition to our programming lineup is a perfect fit for each station and their audiences. As someone who values high school sports coverage, I’m excited to bring The Ruden Report to our six radio stations. I know our Southern Connecticut listeners will enjoy the local updates and in-depth coverage of their favorite teams, athletes, and games.” Ruden adds, “My ongoing goal has been to cover more which is why I have decided to partner with Connoisseur Media. It is a company that has both a longstanding tradition of excellence and the infrastructure to help take The Ruden Report to the next level.” Connoisseur’s six Connecticut stations include Bridgeport heritage news/talk WICC.

Industry News

WTOP Honored with Chesapeake AP Broadcasters Awards

Hubbard Broadcasting all-news WTOP, Washington, DC took home seven first place Chesapeake Associated Press Broadcasters Association Awards last weekend, including Outstanding Website forim WTOP.com, Outstanding Newscast and the Best in Show Award for all radio for Outstanding News Operation. WTOP director of news and programming Julia Ziegler comments, “In addition to the breaking news, traffic and weather WTOP offers, we have also made a concerted effort to offer a balanced news diet to our consumers across platforms. There are great ‘good news’ stories happening across the DC region every day. It is a great honor to see some of them honored in this way.”

Industry News

Bill Doyle Exits “New Jersey 101.5”

TALKERS has learned that talk radio host Bill Doyle is no longer co-host of the afternoon drive showim alongside Jeff Deminski on Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5.” It’s unclear whether this move was budget related or precipitated by something else, but Doyle’s info has been scrubbed from the “New Jersey 101.5” website and Deminski is listed as solo host in afternoons. Deminski and Doyle had been on-air partners since 1994, serving two stints with NJ101.5 from 1994 – 1999 and from 2011 to the present. TALKERS’ attempts to contact management at the Townsquare Trenton offices were unsuccessful.

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

TALKERS News Notes

Baltimore Public Media and KMG Networks announce that “The Good News” with Dr. Benjamin F.  Chavis Jr. will air on public radio outlets WYPR and WTMD. KMG says, “‘The Good News’ is a daily radio commentary and headline news review hosted by the journalist and civil rights icon, offering fresh, timely, unique and brief perspective on the headline news of the day across America and throughout the world.”

iHeartMedia Pittsburgh announces an extension of its audio agreement with the Pittsburgh Steelers which will have iHeartMedia powering the newly created “Steelers Audio Network” through the 2028 season. The “Steelers Audio Network” will feature game day broadcasts, ancillary programs, digital audio (Steelers Nation Radio), podcasts and social media content. Listeners can hear the “Steelers Audio Network” and its programming year-round across a variety of platforms including WDVE-FM, WBGG-AM “FOX Sports Pittsburgh” (970AM), Steelers Nation Radio, the Steelers mobile app, the iHeartRadio mobile app, as well as the team and station’s websites. The partnership also includes promotional support across all six iHeartMedia Pittsburgh stations and websites.

Industry News

Former WBZ, Boston DJ Dick Summer Dies at 89

Dick Summer, who is best known for his work at WBZ-AM, Boston in the 1960s and 1970s has died at 89. A story at the WBZ-AM website notes that Summer was born in New York in 1935 and he studied communications and psychology at Fordham University. He worked in several markets includingim Indianapolis where Art Vuolo – chronicler of radio history and operator of Vuolo video – fondly remembers him early in his career as “a very popular night DJ at powerful WIBC-AM 1070 in Indianapolis doing his show from a tiny studio atop a Mel’s Drive-Inn style restaurant known as Merrill’s Hi-Decker where listeners would vote for favorite songs by flashing their headlights! He also was Indy’s local Dick Clark with a teen dance show on WISH TV 8 called the RC Cola Rhythm Carnival.” After Indy, Summer landed the late-night show at WBZ in 1963. WBZ says, “His show, ‘Nightlight,’ was known for its humor, along with listeners calling in to give him the ‘password’ of ‘one hen, two ducks, and three squawking geese.’ He would also recite poetry on air.” Summer was inducted into the Massachusetts Broadcasters Hall of Fame in 2018 for his work in the industry. He was also known for his TV and radio commercial voiceover work and spent time as a podcast host.
Industry Views

Monday Memo: A.I. Cannot Do This Commercial

By Holland Cooke
Consultant

imActor Hugh Grant’s Tweet called it “The destruction of the human experience. Courtesy of Silicon Valley.” He was reacting to Apple’s TV commercial depicting a hydraulic press crushing a piano, a record player, paint, books, cameras, and other creative tools Artificial Intelligence emulates, via the new iPad Pro.

With many now fearful that technology will obsolete their jobs, Apple yanked the spot: “We missed the mark with this video and we’re sorry.”

Following my recent column cautioning how ChatGPT-generated ads can be cliché-riddled, several TALKERS readers have sent me even more of the cringe-worthy catch-phrases (“And much more!”) that reduce too many ads to blah-blah-blah.

Various vendors are offering – and, increasingly, stations are using – Artificial Intelligence apps to script, and even voice, commercials. It’s a time-saver alright, but is the output compelling?

In some cases, there’s a fill-in-the-blanks form. Other apps crawl the prospect’s website for copy points. When I’m given demonstrations, I suggest a business I’m familiar with. And I’ve yet to hear a script that captures what makes the business special.

im

For one such demo,’ I chose a restaurant we frequent often, here on Block Island. The copy generated was painfully generic. So – to make the point – I went old-school, using the method that has consistently produced results for client stations and in my freelance work.

My video describing the process “Radio Advertising, In Their Own Words” includes several examples… and here’s another.

The AI robot cannot possibly feel-the-feel anyone who has dined there knows… and can’t spot this opportunity: The chef himself is a story, as entertained customers discover: http://getonthenet.com/TheBarn-BrianHebert-1.mp3

And here’s The Free Prize Inside: People tell advertisers who appear in their spots, “I heard you on the radio!”

More work than simply plugging-into an AI app? You bet. The interview from which I excerpted the sound bites you’ll hear took all of five minutes, and I voiced and assembled the spot in under half an hour.

Everything we do is storytelling.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and  “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Neuhoff Media Closes on Sale of Illinois Stations

Neuhoff Media closes on the sale of three stations and an FM translator in Danville, Illinois; four stationsim and a translator in Decatur, Illinois; and an FM station in Monticello, Illinois to Champaign Multimedia Group, LLC, an Illinois-based company headed by Larry Perrotto. The transaction also included two websites – vermilioncountyfirst.com and nowdecatur.com.

Industry News

Sabo Sez: Make it Bigger

By Walter Sabo
CEO Sabo Media Action Partners
A.K.A. Walter Sterling
Host, WPHT, Philadelphia
Host, Talk Media Network

imWhen a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.

My mentor, Ed McLaughlin, as president of the ABC Radio Networks had one dictate when presented with a new idea: Make it bigger.

Last week radio hosted a major event. An event so big that it was covered by all media, except… except… radio and most radio trades. After turning down the Washington Post and The New York Times, the President of the United States gave the longest interview of his tenure to a radio star, Howard Stern. A commercial radio interview. Not NPR. Not MSNBC, not The View. Radio. The president, like hundreds of other leaders and businesses believes radio is the best medium to sell his message.

The president’s choice of medium should now be the first slide on every sales deck of every radio pitch. Today!

The damage of small. Many people in our business sell small and it hurts the industry. It’s easy to be dismissive of the Stern interview of Biden… instead, why not own it? Make it your interview because you share the same playing field.

Smart media executives do everything they can to make their stage seem to earn the largest possible audience. Cable, for example sells “homes passed.” Really. Cable sells the number of homes that can receive the advertiser’s message because those homes have cable. Using cable’s selling logic, radio could win every buyer’s analysis by selling “radios installed.”

About 20 years ago radio sellers started showing their station’s “time spent listening” (TSL) data to media buyers. That is the lowest number. While local TV stations sell their “designated market area” (DMA), radio mines the very tiniest delivery number: TSL

Your website’s first name is WORLD WIDE. Shockingly many radio companies strive to make their website “more local.” Stations have federal licenses dictating that their signal is specifically LOCAL. Your website could turn your station into a world-wide business with pristine world-wide delivery. Rather than grow, many broadcasters fought to have permission to geo-fence their signal, they fought to get smaller.

A major ratings week’s results for FOX News or CNN would get the program director of WLTW, KOST, Z100 or WINS fired. CNN had an average of 601,000 viewers in March. What’s your station’s cume? CNN grossed $1.1 BILLION dollars. They aren’t selling numbers. They are selling their brand: CNN or FOX or MSNBC. Cable networks, all with tiny viewership compared with WCBS-AM, WBZ-AM, or KFI’s cume, deliver ancient demos yet they are grossing a billion bucks by selling their brand and their environment. They sell shows. A show is as big as the seller and buyer can imagine. Imagine bigger.

Put simply: 1010 WINS has more listeners in New York City than the “Tonight Show” has viewers in New York City.  There’s your second slide.

Media buyers want a deal. They want radio to bring in the buy. But the CEO of the brand wants an environment for their message that moves product. Your hosts can move product. Your listener can name your hosts, which instills trust and listeners can recall copy points from hosts’ live reads. To an investor, the relationship between your listener and your host is defined as goodwill. Goodwill adds considerable value to your station. Selling the dynamic of listener engagement will justify much higher rates than TSL.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuting next week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Job Opportunity

Cumulus Seeks OM/PD for Albuquerque

CUMULUS MEDIA | Albuquerque is looking for a dynamic operations manager/program director. Our staff takes pride in our community and value teamwork. If you can deliver lifestyle headlines, be focused, creative and multi-task and most of all… love radio, we should talk.  Board work, remotes, production,im and podcasts are all a part of what we do, so show us what you’ve got. The successful candidate will be responsible for all aspects of programming including scheduling content, coaching on-air staff, station and AM/FM cluster strategy, development of on-air/online promotions and generating associated revenue, oversight and content creation for digital extensions (including streams, websites and podcasts), and have a strong customer service approach towards listeners, staff, & sales. Additionally, the candidate will act as the program director for Legendary News Radio KKOB and KNML The Sports Animal. Find out more and apply here. Cumulus is an Equal Opportunity Employer.

Industry Views

Sabo Sez: More from the Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imTo be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put simply, how many times does a consumer have to hear a message before it has impact? The book, a collection of studies, is the foundation for every qualitative study in the field today.

Knowing the foundation studies of frequency’s impact facilitates sales, promo scheduling, topic rotation and external station marketing. No marketing budget? Mistake. The most efficient investment in a radio station’s growth is external advertising. Heightened awareness of a station increases cume, key for direct response advertisers, and makes sales calls shorter because the station is familiar to buyers, improves morale, and minimizes competition.

Key take aways from this book of secrets:

The Law of Six: For a message to have impact, it must be heard by the target six times during the length of the campaign.

The Law of Seven: Why are there seven (7) digits in phone numbers? Over a hundred years ago the phone company had to determine how many digits we could handle. They researched how many items we could remember in any product category. How many brand name soaps, tires, shampoos, deodorants. etc. Try it. Write down all the shampoo brands or tire brands you can think of. I’ve performed this magic act with large audiences around the country.

Almost no one can write down more than seven shampoo, deodorant, cereal, or tire brands. The exception is if the question asks you to write down brands of an industry in which you work. Memory activity applies to the use of presets on car radios. Analog car radios rarely fill all five or six pre-set buttons. In your digital car, even though you’re in radio, I bet the most you’ve programmed is four.

Flight or Dose? A $5,000,000 national campaign was tested for flight effectiveness. What works best? Two weeks on, two weeks off or continuous spots. Same number of spots, same budget but continuous or flighted? Two surprising answers: The flighted campaign resulted in more sales. But the continuous run actually hurt sales and after an initial positive impact, sales declined to pre-campaign levels.

Youth Matters: The younger the customer, the more often they must be exposed to the message. A young person has more distractions than an older person.

People ForgetThis is the key takeaway: If a product is not advertised for nine months, customers have no memory of the message. None. They might remember that the product exists, but they have no recall of what the product does for them or why they should buy it… or listen to it. A tragic, industry-wide mistake has been made to cease advertising radio stations. Obviously not advertising is hypocritical for a medium that survives on ad dollars. The no-marketing argument is that with the PPM there is no need to remind listeners of a station’s name because the listener no longer has to write it down in a diary. How much has your city changed in nine months? How many new streams, websites, podcasts have distracted your listener from your station? External marketing of a station protects the investment made in its operation.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

iHeartMedia Named Webby Podcast Company of the Year

At this year’s Webby Awards, iHeartMedia was named the Webby Podcast Company of the Year. iHeartMedia was recognized with 18 Webby Awards, 38 nominations and 16 honorees. The Webby Awards is an international awards program that celebrates the best of the internet across various forms of media, including websites, video, advertising, media & PR, social, apps and podcasts. The ceremony is overseen by the International Academy of Digital Arts & Sciences.

Industry News

SBE Releases Station Self-Inspection Guides

The Society of Broadcast Engineers is releasing new Broadcast Station Self-Inspection Guides for FM and TV broadcast stations. The SBE partnered with the National Association of Broadcasters to produce the documents, which are the first part of a planned series to cover all broadcast services. These Guides are designed to aid stations and Alternative Broadcast Inspection Program inspectors in evaluating a broadcast station’s compliance with FCC rules and regulations. The Guides will be available for download on April 16 from the SBE website under the Legislative/Regulatory tab after the 2024 NAB Show. They are free to SBE members, and available for purchase by non-members.

Industry Views

SABO SEZ: Here are Five Original Ideas Worth Stealing

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imOriginal ideas are golden and rare. Here are five ideas worth stealing because of their novelty, success and oh-wow factor!

THE SECRET OF A GREAT TALK STATION – Tom Bigby founding program director of WIP Philadelphia.  Tom turned up a large black knob to his left and it fed the phone screeners doing their work. He could monitor all calls coming in and how they were screened. He recorded all screener conversations and “I do air check sessions with the screeners.” declared Mr. Bigby.

ENTER AND YOU COULD WIN ALL THE CLOTHES – FOX FM Melbourne Australia. Every year FOX FM hosted the FOX FASHION SHOW at a mall. The event drove entries for a contest that awarded tickets to the show. Ok, normal.

Surprise: “And one listener will win all the clothes.” At the time, 2002, Brad March was the head of programming for owner, Austerio.

WE’LL BOOST SECURITY. When New Jersey 101.5 started, John and Ken hosted PM Drive – yes that John and Ken of KFI deserved fame. The hot topic was the station’s fantasy to eliminate tolls on the Jersey Turnpike. No one considered that eliminating tolls would mean firing unionized toll takers… in New Jersey.Somebody thought that was a bad idea and slashed the tires in the station’s parking lot. Lame owners would have shut down the topic. Bob McAllan, CEO of Press Broadcasting had no problems with the topic. His response:  Heavy investing in hurricane fencing and super-bright lights for the building’s exterior. Bob kept the staff fearless and that is why the station is a success to this minute.

SOMEBODY’S GOT TO BE IN THE BUILDING ALL NIGHT.  Thanks to the kindness of strangers, Sterling On Sunday and my guest host appearances for Westwood One have originated from great radio facilities throughout the northeast. Great empty facilities. After 10:00 pm clusters of stations housed in state of the art installations operate without one human body in the building. Not one, not a board op, or night editor, or anybody. It’s spooky and irresponsible. What if?? Dave LaBrozzi, Program Director of KDKA engaged a group of eager interns to work in the beautiful KDKA newsroom all night. Great training for the students and smart service to Pittsburgh.

WEBSITES ARE DIFFERENT. Radio 538 is the hot top 40 in the Netherlands. Dan Mason and I consulted them and learned that they recognized that a website is not a radio station. They built web content that had nothing to do with the radio station, except in spirit, but was very appealing to online consumers. Note that all of the stars on online video are native to the medium. Hollywood stars who tried to cross to digital, failed. Different medium. Build web-only content for traffic success.

Walter Sabo hosts “Sterling On Sunday” – a 10-year network success heard on stations such as KMOX, St Louis; WPHT, Philadelphia; KFBK, Sacramento; and KDKA, Pittsburgh. His company, Sabo Media has delivered audience growth for SiriusXM, Hearst, FOX Television and other media titans. He can be reached at walter@sabomedia.com www.waltersterlingshow.com

Industry Views

SABO SEZ: Award the Future

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWhen reviewing our industry’s awards such as the Crystals or Marconis there are two categories missing. They are: “Best New” and “Best Innovation.” Imagine if winners were announced for these prizes:

“Best New Talent On Air”

“Best New Talent Off Air”

“Most Creative Sales Solution”

“Most Creative Station Promotion”

“Most Innovative DAB or Podcast Format”

“Best New Talent – Podcast”

“Best Innovation In Engineering”

Those awards aren’t fantasy, they are actual awards given annually by Australian Commercial Radio (ACRA). They are presented at a magnificent well-produced event for the entire country – attendance is SRO. The subliminal message to Australian radio personnel is powerful: Innovation is expected and rewarded. NEW is expected and rewarded – no need to wait for you to become legendary (!) to be recognized. “NEW” is a powerful reward and promise to the talent you hope will find a career in radio. Face it, our “on boarding” leaves a lot to be desired. (Hey, work in the promotion department while you live at home, and we’ll let you pick up pizza that you can share!)

The best gift the late PD Al Brady Law gave me was he greeted all new ideas with, “It might work.” Most other executives kill innovative thought with the worst question possible: “Who else is doing it?” The industry has a lame record of assessing new ideas. New ideas are systematically despised:

Bill Drake’s format was damned in jock-for-hire classifieds that warned, NO DRAKE JOCKS. Yes, dozens of stations wanted NO DRAKE JOCKS. Quickly Drake’s strategies slaughtered those stations and revolutionized music formats to this moment. Recorded music on the radio was actually thought to be illegal until WNEW-AM, New York fought that court fight in the 1940s and won. All news on WINS and WCBS certainly was not going to work after the 1960s New York newspaper strike ended. WFAN could never succeed as an all-sports station – soon after launch it became the highest biller in NYC.

When AC was launched in 1978 at the NBC FM and RKO FM stations, it had no future. FM was only for beautiful music and hard rock and besides who else is doing it?

Album rock, AOR, …why we have research to prove young people only want hits! Targeted FM talk – combining a hot format with hot talent would absolutely fail at KLSX-FM, Los Angeles and thanks to Bob Moore became the number one local biller – turn it back to the failed classic rock format please begged one research hit squad! “New Jersey 101.5” has a one million cume talking all week, playing music all weekend. Which award category suits that giant station? “Best New” would have been appreciated.

Todd Storz, the inventor of Top 40, passed away at 38 and his father who owned their stations in Miami, Omaha, and New Orleans couldn’t wait to change his Top 40 format creation to MOR when the kid died. As a result, when Todd died the stations died, too.

Innovators like Bill Drake, Jeff SmulyanAllen ShawBob McAllanAlan MasonL. David Moorhead, and Howard Stern are first ignored, then marginalized, then vilified… then hundreds fight for their credit.

The only way radio stays relevant and grows its place on the media landscape is with a constant flow of “Best New” and “Best Innovation.” That’s when younger listeners are attracted to radio – the same way they are attracted to everything – if it’s NEW. The radio you and your friends were drawn to, talked about at school, listened to constantly was saturated with new contests, new daring DJs, new promotions, new hits, new energy.

The delicious daily challenge of on-air talent and management is what can we put on the air today that has never been done before? If it’s new, even if it doesn’t work forever, generates buzz, attention, youthful audiences.  Of course, 20-year-olds will listen to radio, it’s at the end of their arm! But they are not going to salivate at the promise of “20 of your favorites from the 80s, 90s and today.” Or a national contest.

Why not test a NEW award in just one awards category? “Best Innovation in Engineering” The Marconi Award.

Walter Sabo is a leading media industry consultant and syndicated talk radio personality.  He can be emailed at Walter@Sabomedia.com. Website: www.waltersterlingshow.com

Industry News

TALKERS News Notes

iHeartMedia chairman & CEO Bob Pittman and COO & CFO Rich Bressler will participate in a question and answer session during the Morgan Stanley Technology, Media & Telecom Conference on Tuesday March 5 at 5:50 pm ET. A live webcast of the session will be available to the public at the start of the session through a link on the Investors homepage of iHeartMedia’s website (https://investors.iheartmedia.com/). A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

New England Public Media’s popular local radio show “The Fabulous 413” celebrates its first anniversary on WFCR-FM, Amherst, Massachusetts “88.5 NEPM.” Program co-host Monte Belmonte says, “I’m not one to generally look back or laud anniversaries, but I’m very proud to be a part of this program that Kaliis [Smith] and I have built with the team over the past year here at NEPM. We originally likened this show to ‘Mr. Rogers’ Neighborhood’ for adults, and I hope we’ve done our best to live up to that lofty goal. And whether you’re working in public media or not, what better role model is there to aspire to than Fred Rogers?”

Public media firm GBH announces a $5 million grant from The Fiducia Fund to support “The Culture Show,” a daily news program shining a spotlight on arts and culture. GBH says the grant, pledged over a five-year period, will allow for the show’s sustainability and expansion to multiple platforms, including streaming on YouTube, a daily podcast, a weekly newsletter, events that include live broadcasts at the GBH Studio at the Boston Public Library, and featured segments on GBH News’ Greater Boston, a daily news program airing on GBH 2, and streaming live on YouTube. GBH president and CEO Susan Goldberg comments, “The arts are vital to a thriving community and ‘The Culture Show’ brings the local arts scene to the forefront for our listeners. This extraordinary commitment from The Fiducia Fund is the largest gift ever dedicated to GBH News. It is invaluable to ensuring we can continue to expand our coverage of the arts.”

Industry News

WSCR, Chicago to Present “QB1 Town Hall”

Audacy sports talk WSCR-AM, Chicago “670 The Score” is addressing what’s on every Chicago sports fan’s mind as it presents a live broadcast of the “Parkins & Spiegel Show” (Danny Parkins and Matt Spiegel) called, “QB1 Town Hall.” The Wednesday (2/21) broadcast looks at whether the Chicago Bearsim should keep quarterback Justin Fields or trade him in the upcoming draft for the #1 pick. Parkins and Spiegel will kick off the discussion from Audacy Chicago’s Blue Cross Blue Shield Performance Stage from 2:00 pm to 6:00 pm. Football experts and a live audience will join Parkins and Spiegel to weigh in on the looming decision. “The Score” ran a contest this week for a chance to attend the “QB1 Town Hall.” These winners will make up the crowd that will have the opportunity take part in the debate. WSCR VP of programming Mitch Rosen says, “This decision will determine the entire season’s trajectory and the fans are passionate about their views on it. We’re looking forward to opening up this conversation to our listeners and Bears faithful.” The show is being made available via the Audacy app & website, the station’s Twitch, and YouTube channels.

Industry News

TALKERS News Notes

iHeartMedia, Inc will report financial results from Q4 2023 and the full year of 2023 on February 29 and will conduct a conference call at 8:30 am ET to discuss its financial results and business outlook. A live audio webcast of the call will be available on the Investors homepage of iHeartMedia’s website.

STC Media, LLC announces that its flagship program, “Sports Talk Chicago,” adds two new affiliate stations as WZPN-FM, Peoria “101.1 Peoria Sports Radio” and WRLR-LP FM “98.3 The Life” pick up the show. STC Media president and show host Jon Zaghloul says, “I’m so excited to continue to expand ‘Sports Talk Chicago’ with such supportive partners. We have been looking to add to our reach in both Peoria and Northern Illinois for quite some time, so being a part of 101.1 and 98.3 moving forward is extremely fulfilling!”

iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network teams up with John Hope Bryant to launch “Money and Wealth,” a new weekly podcast about financial wellness and developing a wealth mindset. Bryant comments, “Last year, I was honored to join the board of the Black Effect Podcast Network. Now, I’m equally excited to join the incredible lineup of leaders creating content that enlightens and empowers our community. I’ve spent my career as an entrepreneur and executive dedicated to making sure we’re confident and equipped to succeed in the free enterprise system. The color today is not black or white or red or blue – it’s green, as in the color of money. I look forward to sharing not just what I’ve learned about making money, but most importantly, what I know about building wealth.”

Industry Views

Mysteries Explained: The Radio Hall of Fame

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imFor several years I’ve had the surprising privilege of serving as a member of the nominating committee of the Radio Hall of Fame. How does the process work? Let me clear up some of the mystery. FAQ:

Who chooses the nominations? You have input. Right now, the Hall is seeking recommendations from you without restriction. Who do you think belongs in the ROF? Suggest your nominations until March 31 https://www.radiohalloffame.com/nominate. After the nominations close, a list of hundreds of respected names are reviewed by the nominating committee.

Who is on the Nominating committee? The members are listed on the website: https://www.radiohalloffame.com/committee. They represent radio companies of all sizes and no one company is over-represented. Many of the members are not affiliated with any one company. Some are inductees, themselves.

Do committee members “push” people just from their own company? Not from my experience.

Can companies buy favor with sponsorship participations? No. The event sponsorship process happens after inductees are determined.

Is there geographic favoritism? Every nominee is considered for accomplishment, tenure, geography, format. It is fair to say that the committee agonizes over each of those qualities.

Who votes? The committee of 25 narrows it down to 24 nominees and that list is sent to approximately 1,000 broadcasters representing all formats, parts of the country and owners. An accounting firm receives and counts those votes.

Can’t the committee unilaterally select an inductee? Yes, but it is usually just one person, someone who is not an on-air talent.

What are the terms of the committee members? The positions rotate. Three to seven years seems to be the typical tenure.

What is a Legacy?  If a broadcaster is deceased, they can be fully honored as an inductee in the Legacy category.

Support is needed. Every year the induction ceremony is a beautiful, well-executed event celebrating our passion for quality radio. At the moment, it is one of the few pure “radio” gatherings. (Don’t annoy me about the NAB – they used to have a pure, big tent radio event but now that’s a sales event.).

The constant refrain that radio does not get appropriate credit as a viable, MAJOR medium can be mitigated when our Hall of Fame evening is a sell-out. Every single company should buy tables, ads and send their C-suite. The well-produced show is available for broadcast and should be broadcast! The speeches are much funnier than the Oscars or Emmys.

Walter Sabo is a leading media industry consultant and syndicated talk radio personality.  He can be emailed at Walter@Sabomedia.com. Website: www.waltersterlingshow.com

Industry News

WWO: AM/FM Radio Ads Provide 14% Average Lift in Site Traffic

This week’s Cumulus Media | Westwood One Audio Active Group blog looks at the results of 17 attribution studies the company commissioned from LeadsRX for AM/FM radio campaigns for various goods and services. Some of the conclusions drawn from these studies include: 1) On average, AM/FM radio campaigns generated a +14% lift in site traffic across the 17 campaigns. Campaigns are measured against LeadsRx benchmarks to determine the performance of attributed lift. The scale ranges from aim small attributed lift (0% to +3% lift) to excellent (+15% or more). Across the 17 campaigns analyzed, the average attributed lift was +14%. Three tax preparation service campaigns achieved “excellent” status ranging from a +30% to +48% attributed lift; 2) On average, the 17 AM/FM radio campaigns saw the highest percentage of impressions at the start of the week, peaking on Mondays and Tuesdays. Compared to the Nielsen impressions, the AM/FM radio campaigns outperformed on Saturday, Sunday, and Monday. Advertisers should increase their use of AM/FM radio on the weekends. AM/FM radio campaigns on weekends drive impact and results; and 3) On average, evenings have a greater share of attributed web sessions due to available devices and free time of consumers. Mornings historically underdeliver their share of impressions since consumers are busy getting ready for work and school. This expected pattern should not be a reason to move campaign weight out of morning drive. Morning drive exposure results in web sessions during later dayparts when consumers have the time and available devices to respond. Read the full blog post here.