Industry News

TALKERS News Notes

Pew Study:  Newsmax among Top U.S. News Brands.  Newsmax The ratings competition for eyeballs and eardrums between multi-platform news content providers has grown increasingly fierce as burgeoning interest in politics – especially during this remarkably heated 2024 election cycle – has driven huge audiences to information venues seeking the latest data and ideological affirmation. The correlation between MSNBC’s notable ratings declines after the “Morning Joe” visit to Mar-a-Lago illustrated the sensitivity of branding and audience expectations within this volatile arena.  So, what media outlets did Americans turn to for political news during the heated 2024 presidential election?  Pew Research did some digging to find out and Newsmax has earned bragging rights for being among the top U.S. news brands for Americans seeking political news. The Pew survey for September of 2024 asked close to 10,000 Americans: “What news source do you turn to most often for political news?”  The question was open ended — with Pew giving no possible responses as respondents gave their own answers.  The Pew Study found Newsmax ranked among the top news outlets and networks and tied with media giants X (formerly Twitter) and YouTube — as respondents’ go-to source for citizens seeking political news. Newsmax even ranked ahead of the Associated Press and local news, and was just one percentage point behind NBC, CBS, MSNBC, and The New York Times.  Major established news outlets FOX News, CNN, and ABC News led the pack. “Multiple studies continue to show Newsmax is a major news player, and we are continuing to rise,” Newsmax Inc. CEO Chris Ruddy tells TALKERS. “The credit belongs to our team here and our viewers who are tired of old media and want the quality journalism we’re providing.” The Pew study confirms a recent Reuters Institute study that found Newsmax was one of the top 12 U.S. news brands for Americans.  The Reuters study found 8% of Americans — about 25 million Americans — turn to Newsmax on cable TV for their news at least weekly.  Starting as a conservative website, Newsmax was launched as an entrepreneurial initiative in 1998 by then-independent journalist Ruddy and expanded to include a TV network in 2014 .  Today, Newsmax estimates it reaches more than 40 million Americans through its television channels, online websites, and social media. The company has raised over $100 million for its Preferred Share Offering in its pre-IPO plan and expects to close soon.

 

Bloomberg Audio Renews Multi-Year Deal With Audacy.  Product - TextRadio syndication firm, Key Networks and Bloomberg Audio, a leading provider of radio business news in the U.S., announce that Bloomberg Audio and Audacy have renewed their agreement to deliver Bloomberg Audio business and consumer news programming across the majority of Audacy’s 26 all-news and news talk stations. Audacy owns and operates many of the most influential news and news talk stations in America, including 92.3 FM and 1010 WINS in New York, News KNX-FM 97.1 and 1070 AM News Radio (KNX-AM/FM) in Los Angeles, WBBM Newsradio (WBBM-AM/WCFS-FM) in Chicago, and more. Audacy LogoBloomberg Audio has been Audacy’s primary business and consumer news provider for several years. Under the new multi-year agreement, Bloomberg Audio will continue to provide Audacy stations with access to its world-class radio news content, including live, customized reports, “Bloomberg Money Minutes,” and specialty features including: “Bloomberg Business of Sports,” “Bloomberg Business of Entertainment,” “Green Report,” “Small Business Report,” “Real Estate Report,” and more.  “We’re thrilled to extend our partnership with Bloomberg Radio, a trusted leader in business news, to continue delivering top-tier, timely financial and consumer content to our listeners,” said Jeff Sottolano, chief programming officer, Audacy. “This collaboration strengthens our commitment to providing unparalleled business news coverage across our all-news and news talk stations, ensuring our audiences have access to the insights and information they need.”

 

Rumble Will Host the Uncensored Fourth Season of “Surviving Barstool.” Surviving BarstoolRumble, the high-growth video platform and cloud services provider, announced that the much-anticipated fourth season of “Surviving Barstool” will move to Rumble, unedited and uncensored, beginning today (12/2). Rumble users and Barstool fans can subscribe to the Barstool Sports Rumble channel here and tune in to watch this season here. YouTube will only carry the censored version of “Surviving Barstool.” “Surviving Barstool” follows 24 of the biggest Barstool employees competing against each other for a $250,000 prize while trapped in the office. The final winner will be decided by the employees who were voted out along the way.

Industry News

Kansas Association of Broadcasters Creates Customizable Trust Campaign for Kansas Stations

KABIn an age of rapid information and rising concerns about misinformation, the Kansas Association of Broadcasters (KAB) announces the launch of its statewide KAB Trust Campaign: “Rooted in Community, Committed to Truth.” This initiative highlights the critical role Kansas broadcasters play as trusted sources of news and information.  “Broadcasting is built on trust, accountability, and community connection,” KAB president Allison Mazzei tells TALKERS. “This campaign reminds Kansans of the unique value broadcasters provide – delivering accurate, timely, and trustworthy information in an era of misinformation.” To support this effort, KAB partnered with KMBC, Hearst, to produce customizable TV and radio spots, along with digital assets, available to Kansas stations at no cost. Stations are encouraged to customize and air the materials by December 1, 2024. The campaign directs audiences to learn more at https://kab.net/trust/. See ready-to-air TV spot here: https://vimeo.com/1024434772 KAB board director and KMBC president/GM Justin Antoniotti states, “We are proud to be a Kansas Broadcaster. Working with the KAB, we were thrilled to develop a campaign to highlight the role of broadcasters and how we differ from social media and cable outlets. We work every day to earn the trust of families by keeping them safe, informed, and entertained. This campaign reflects the commitment local broadcasters make to our communities.”

The Trust Campaign provides Kansas broadcasters with:

TV and Radio Spots: Customizable and ready-to-air ads emphasizing the reliability and commitment of local stations.

Digital Assets: Graphics for websites and social media platforms to engage audiences online.

No-Cost Resources: All materials are available at no cost to member stations, ensuring broad participation.

 

Industry News

USAGM CEO condemns Russia’s conviction of RFE/RL journalist Nika Novak

RFEYesterday (11/26), a Russian court in the Siberian city of Chita sentenced Radio Free Europe/Radio Liberty (RFE/RL) journalist Nika Novak to four years in prison. “The unjust conviction of RFE/RL journalist Nika Novak continues Russia’s cruel pattern of persecuting and silencing journalists simply for reporting the truth,” said USAGM CEO Amanda Bennett. “Nika has been wrongly detained by Russia for more than 11 months on bogus charges. It’s time for her to be released without delay and allowed to return to her family.”   “We condemn the unjust conviction and sentencing of RFE/RL journalist Nika Novak in Russia,” said RFE/RL President and CEO Stephen Capus. “These politically motivated charges are intended to silence individual reporters and cause a chilling effect. We call for Nika’s immediate release to her family.”  Novak was first detained by Russia on December 25, 2023. Sources close to the investigation told RFE/RL on November 26 that Novak was found guilty of “collaboration with a foreign organization on a confidential basis.”  Since 2022, Novak has collaborated with RFE/RL as a freelance correspondent for Siberia.Realities. She has been the head of the Gifted Center in Chita since 2021. Previously, Novak worked at ChitaMedia and served as editor-in-chief of the Zab.ru news website.  Learn more about Nika Novak’s case here.

Industry News

Audacy Names Dave Sims New PBP Voice of the New York Yankees on WFAN

Dave Sims IDAudacy’s WFAN 101.9 FM / 660 AM announces Emmy Award-winning broadcaster Dave Sims as the new lead play-by-play announcer of its flagship broadcasts of the New York Yankees. Sims replaces recently retired broadcasting legend John Sterling, who held the position from 1989 until his retirement this past season. Dave Sims will join Suzyn Waldman to form the franchise’s new radio broadcast team.  “The radio voice of the Yankees is a storied position in the history of baseball,” said Chris Oliviero, Audacy New York Market president. “From [Mel] Allen and [Red] Barber to [Phil] Rizzuto to Sterling, the names are synonymous with the pinstripes. Dave Sims is a worthy successor to that lineage. We are honored to have Dave join the incomparable Suzyn Waldman in the booth in the Bronx.”   “It’s great to be home,” said Sims. “What an honor to be part of the iconic Yankees franchise. New York is where it all started for me, and I can’t wait for Opening Day and to work with my good friend Suzyn!”  Sims is a Ford Frick Award Baseball Hall of Fame nominee and Emmy Award-winning broadcaster and has spent the last 18 seasons as the lead TV play-by-play voice of MLB’s Seattle Mariners. Sims previously hosted talk shows at WNBC-AM, WFAN-AM and the Madison Square Garden Television Network in New York and also spent time at WCBS-TV and the New York Daily News. Beyond baseball, Sims has covered the NFL for Westwood One and college basketball for ESPN. He also launched the “Hey Now! Podcast” with his two sons in July 2024.  WFAN has served as the flagship station of the Yankees since 2014. From 2002 to 2014, games were heard on Audacy’s WCBS 880 (WCBS-AM). Games can be heard on WFAN and streamed via the free Audacy app and website within the team’s geographic region.

Industry News

NYTimes: “Interview” With a Dead Luminary on Polish Radio Station Ignites Backlash Against A.I.

According to an article published yesterday (11/3) in The New York Times written by reporter Andrew Higgins, when a state-funded Polish radio station canceled a weekly show featuring interviews with theater directors and writers, the host of the program went quietly, resigned to media industry realities of cost-cutting and shifting tastes away from highbrow culture. But his resignation turned to fury in late October after his former employer, Off Radio Krakow, aired what it billed as a “unique interview” with an icon of Polish culture, Wislawa Szymborska, the winner of the 1996 Nobel Prize for Literature. The terminated radio host, Lukasz Zaleski, said he would have invited Szymborska on his morning show himself, but never did for a simple reason: She died in 2012. The station used artificial intelligence to generate the recent interview – a dramatic and, to many, outrageous example of technology replacing humans, even dead ones. Zaleski conceded that the computer-generated version of the poet’s distinctive voice was convincing. “It was very, very good,” he said, but “I went to her funeral, so I know for sure that she is dead. ”The technology-enabled resurrection of the dead poet was part of a novel experiment by Off Radio Krakow, an arm of Poland’s public broadcasting system in the southern city of Krakow. The aim was to test whether A.I. could revive a moribund local station that had “close to zero” listeners, according to the head of public radio in Krakow. The station also planned from-the-grave interviews with other dead people, including Jozef Pilsudski, Poland’s leader when it regained its independence in 1918. Novelty value – and a storm of public outrage – worked to bolster Off Radio Krakow’s audience, which the head of Radio Krakow said grew to 8,000 overnight from just a handful of people after the introduction of three A.I.-generated Generation Z presenters – Emilia, 20, Jakub, 22, and Alex, 23, each of whom had a computer-generated photograph and biography on the station’s website. Less welcome than the audience surge, however, has been a barrage of abuse directed at the public broadcasting system and accusations that it was sacrificing humans on the altar of technology.  To read the entire article published yesterday in The New York Times, please click here.

Industry News

Radio Spokesmodel Marks First Anniversary with “75 Radio” Show

 Danila Rodrigues

The “75 Radio” Show announces the one-year anniversary of its association with what the program’s producers describe as “the world’s first radio spokesmodel,” Danila Rodrigues. Rodrigues is literally the face of “75 Radio” as her photos grace the podcast archives, YouTube, as well as all promotional material. Rodriguez helps promote “75 Radio” and its stated principles of smaller government and individual liberty. She made her debut as a member of the “75 Radio” team on October 28, 2023, when she appeared with hosts Walter Yurkiw, Peter “Scoop” Stanton and Pulitzer Prize winner and host of the “No BS Newshour,” Charlie LeDuff. Besides a radio personality, Rodrigues is also a model who has been featured in Moevir, Latinos Today, Pump, and even TALKERS. Besides modeling, Danila Rodrigues is a nurse, business owner, champion bodybuilder, fitness expert, and a mother.  “75 Radio” is a conservative talk show syndicated by Liberty News Radio Network from its flagship station WMQM-AM/W227DQ 1600 AM, Memphis. The show is also carried online via the Roku Player, Tune In app and on LibertyNewsRadio.com. All shows are uploaded to most major podcasting services including Spotify and Apple as well as archived on its website 75Radio.org all free of charge. The show is hosted by Walter Yurkiw and Peter “Scoop” Stanton. Both are former members of the New York Police Department. They can be contacted at info@75Radio.org.

Industry News

TALKERS News Notes

Industry News

Starnes to Offer Six-Hour Election Night Special

Election Night with Todd StarnesStarnes Media Group is hosting a live, six-hour Election Night special for radio stations across the nation. The free program will broadcast from 6:00 pm – 12:00 midnight ET. The show will be hosted by nationally syndicated TALKERS Heavy Hundred personality Todd Starnes and will feature radio reporters in all seven battleground states and more than two dozen pundits and pollsters. The show will also take calls from listeners. And stations will also be able to embed a digital television broadcast of the program on their websites. For information on clocks and how to get the show, email todd@starnesmediagroup.com or call 917-331-9866.  Starnes, who also is the owner of KWAM News Radio in Memphis, was re-elected to Tennessee Broadcasters Board. He has taken a large role in lobbying Congress on keeping AM radio in cars.

Industry News

FOX News to Launch Hour-long Spanish-Language News Program

FOX News Media announces the October 15 launch of a new daily, one-hour Spanish-language program titled, “FOX Noticias,” focusing on issues impacting the Hispanic community. The program will be anchored by “FOX & Friends Weekend” co-host Rachel Campos-Duffy and airs weekdays at 4:00 pm ET on Spanish-imlanguage sports network FOX Deportes. It will also be available in podcast form via FOX News Audio. Ahead of the debut, FOX News Digital will launch a Spanish-language version of the FOXNews.com website beginning today which will be machine translated. Campos-Duffy comments, “I am beyond grateful for the opportunity to host ‘FOX Noticias.’ As the fastest-growing electorate, accounting for nearly 20% of the population, the Hispanic American community is thriving, and I am proud to bring a new show that breaks down the news of the day with a focus on the kitchen table issues that matter most to our community.”

Industry News

Florida Radio Stations Prepare for Hurricane Milton

Radio is a survivorAs most readers of TALKERS magazine know, dedicated and alert radio stations rise to the occasion of abundant vigilance and public service in providing their communities with vital information and support during natural disasters.  Such has been the case with Hurricane Helene and the same thing will take place as Hurricane Milton threatens Florida and the East Coast.

TALKERS has been informed of the following plan put in place by the Florida-based Beasley Media Group:

1. Hourly Storm Updates: The Tampa and Fort Myers markets will commence hourly storm updates immediately, increasing to twice per hour as the storm nears. Wall-to-wall coverage will begin 24 hours before landfall, incorporating active listener engagement.

2. Partnership with Local TV Stations: Beasley Tampa will partner with local Scripps ABC television, while Fort Myers will align with the Hearst NBC-2/ABC-7 affiliates to enhance storm coverage.

3. Remote Broadcasting: Should there be widespread flooding, evacuations, or power/internet outages, Q105’s afternoon host, Geno, will broadcast live from Beasley’s Boston-based studios to maintain continuous storm coverage.

4. On-Site Presence: Some staff may remain overnight at the radio station, provided there are no safety concerns.

5. Beasley’s engineering team is on standby to address any technical issues that arise, ensuring the stations remain operational.

6. Local Storm Coverage: All syndicated programming will be suspended during the storm to prioritize local storm coverage.

7. Digital Content and Storm Central: Beasley’s Digital Content team will establish a dedicated “Storm Central” section on the station websites, offering timely updates, which will also be shared across social media platforms. Additionally, Quu dashboard technology will deliver special messaging featuring storm warnings.

Beasley personnel are closely monitoring the evolving storm conditions and are ready to take necessary action to keep their communities informed and safe.

Industry News

Monday Memo: Are You Boring?

By Holland Cooke
Consultant

im

Lately, life is anything-BUT. Examples: the 2024 presidential race, extreme weather, the consumer economy, recurring gun violence. We’re all wondering, “What NEXT???”

So being-known-for-knowing will earn your station more occasions of tune-in. “Stay close to the news.” And exploit your network by offering, for example, “a quick FOX News update, every half-hour.”

Admittedly, what your network is reporting is also available on smartphones, smartwatches, and smart speakers. But your station may also be, as my clients tout, “Your Only Local News Radio.”

Simply doing local news is a start… BUT… I wish there was a more diplomatic way to say this: Are your newscasts boring?

im

Too often, local news copy doesn’t enable the listener by telling what a news item means to him or her. I heard a local news voice seeming to read a press release, announcing that: “The [name of] County government’s new website has gone live. The revamped site [URL] was unveiled at this week’s [name of] County commissioners meeting. The board’s chairman said the revamped site has a much more professional appearance, and offers quick, user-friendly navigation. The county’s IT director added that the feedback she’s received so far from county employees and residents has been positive.”

Zzz…

Don’t just recite process. Explain consequence. To Larry & Lisa Listener, typically self-congratulatory source material like that copy is irrelevant blah-blah-blah.

Bothering to actually explore the website, I found how it enables listeners to get help with: “potholes, damaged curb, traffic signals, weeds, dogs barking, abandoned vehicles, chemical discharge, water leaking, litter, road striping, ADA compliance, blocked drainage channel, street lights, damaged sidewalk, traffic/road signs, overhanging trees/shrubs, noise nuisance, hazardous parking, storm sewer leaking/blockage, water leaking on roadway, loose/protruding manhole cover, discrimination complaint, Fair Housing complaint.”

Unwrap the package.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

Industry News

BOSTON GLOBE: FCC Cracking Down on Unlicensed Radio Stations in Mass – the Majority Cater to Haitians

Industry News

TALKERS News Notes

Blood Donation Event

National Blood Donation Week.  Yesterday (9/4) was National Blood Donation Day in America and this is National Blood Donation Week (9/1-9/7). Las Vegas-based TMN syndicated and TALKERS Heavy Hundred host Dr. Daliah Wachs was instrumental in creating these established annual events during which governors across the U.S. unite to help generate blood donations and raise awareness in support of the nation’s blood banks. A former recipient of the TALKERS “Humanitarian of the Year” award, she is pictured above giving blood while being interviewed yesterday by media personality Everett Cardwell on Las Vegas TV station KSNV channel 3.   Drives are being held across the country and can be found by visiting the American Red Cross website.  For media inquiries, or to arrange an interview, please contact Dr. Daliah Wachs at doctordaliah@hotmail.com or (702) 279-4123.

 

  Toyota and Lexus Join New Three-Year SiriusXM Subscription Program.  LexusSiriusXM today (9/5) announced that Toyota is now participating in its new three-year Extended Service Subscription program designed to empower automakers and dealerships in the United States to deliver even more value to new-vehicle buyers. Through this program, participating Toyota and Lexus retailers across the nation are now able to include the Extended Service Subscriptions to SiriusXM’s leading audio entertainment services with the purchase of select new vehicles, expanding the Toyota and Lexus Connected Services features available for customers while providing flexibility in payment options.  ToyotaSiriusXM capability is a standard feature in all Toyota and Lexus models sold in the United States. Now, participating Toyota and Lexus dealerships can choose to add the three-year Extended Service Subscription to new models featuring the latest Toyota Audio Multimedia and Lexus Interface. The three-year subscription’s cost will be added to the vehicle’s purchase or lease price. Vehicles that do not include the three-year Extended Service Subscription will continue to include a standard three-month trial subscription to SiriusXM.

 

Industry News

Premiere Adds “The Michael Berry Show” to National Line Up of Stars

Industry News

Tiziana Dearing Named Host of Public Radio Powerhouse WBUR, Boston Morning Program

TizianaDearingWBUR, the leading public radio station in Boston, has named Tiziana Dearing as host of its “Morning Edition” show beginning September 18.  Dearing is a familiar voice to the station’s large, loyal audience, currently hosting the midday show, “Radio Boston.”  In an article published on the station’s website, it was reported that in an internal announcement yesterday (8/28), WBUR CEO Margaret Low praised Dearing as a “singular talent – an extraordinary host with deep ties to this city and region.”  Dearing states she has loved hosting “Radio Boston” and now looks forward to the opportunity to “meet a huge swath of Greater Boston as they get up and start their day.” She said, “It’s a tremendous privilege and it’s a tremendous responsibility.”  The transition at one of Greater Boston’s most listened-to radio shows follows the departure of Rupa Shenoy, after she was unable to reach an agreement with the station this summer to extend her contract. Before that, Bob Oakes led the show for nearly three decades. The program features news, commentary and interviews with local, regional, and national officials and newsmakers.  An example of the power of public radio, WBUR has jockeyed for first place in the 6:00 am to 9:00 am time slot this year with WBZ-FM (98.5 The Sports Hub) among the prized 25-54 age demographic. (Photo by Li Linder.)

 

Industry Views

Unleashing the Power of Effective Audio Promos

Industry News

Bill O’ Reilly Independently Flourishing in Digital Era

Industry Views

Monday Memo: Worst Promo I Hear Most Often?

By Holland Cooke
Consultant

im“If you missed Biff & Bev in-the-Morning, you missed…”  It’s a donut: produced open and close, with an aircheck clip in the middle.

— I don’t think I have ever heard such a promo that caused me remorse for missing the show being touted. Often the clip makes the personalities sound self-amused.

— The listener can’t act on this message. This morning’s Biff & Bev show is gone, and don’t count on anyone clicking-as-many-times-as-necessary to find it on the station website.

— You send diary keepers a dangerous subliminal message: that they DIDN’T listen. Heck, we want to fool them into thinking they did listen!

im

Instead:

— Talk about the NEXT show.

— Use “you” and/or “your” as-early-as-possible in copy; and “and your calls!” near the end.

— Offer a benefit statement, something listeners will realize from listening, i.e., what they’ll take-away from hearing tomorrow’s guest, what they can call-in-and-win, anticipated topics.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Beasley Names Snyder Head of Digital Content Marketing

Beasley Media Group names David Snyder head of digital content marketing. For the past 14 years, Snyder has been CEO at content marketing platform Copy Press that served clients including Uber, AirBnB, Indeed,im and Macy’s. In this newly created corporate position, Snyder will be responsible for overseeing digital marketing and building revenue opportunities on behalf of the company with an emphasis on newsletters, SEO, websites and affiliate marketing as well as leading the developers working across the organization. Beasley CEO Caroline Beasley comments, “We could not be more thrilled to welcome Dave into the Beasley family. His marketing expertise is exactly what we need as we continue to build new revenue streams on behalf of the company.”

Job Opportunity

Saga Seeks Weather Director/News Reporter in Spencer, Iowa

Saga Communications’ Spencer Radio Group is seeking a full-time weather director and news reporter for the cluster including news/talk KICD-AM/W237DD and music brands “BIG Country 107.7,” “MORE 104.9,” and “PURE Oldies 98.3/98.5.” The company says, “We’re looking for someone with the ability, talent andim passion to continue SRG’s long tradition into the future. The person for this position will need to live in Spencer, Iowa (or surrounding area). We need someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, adobe audition, word press, and general computer experience is preferred.  We value creativity and the desire to win!  Duties for this position include (but not limited to): 1) Gathering, writing and reading local news stories; 2) Covering some meetings/events; 3) Conducting on-air interviews; 4) Anchoring LIVE, local, severe weather coverage; 5) Compiling/recording local weather data for National Weather Service; 6) Read LIVE market updates on air; 7) Posting local content on our websites/social media platforms. Send your resume and demo to operations manager Kevin Tlam at ktlam@spencerradiogroup.com. No phone calls. No voice-track inquiries. EOE.

Industry News

Radio News Salaries Down Nearly 12% the Last Four Years

RTDNAIn a research piece posted on the Radio Television Digital News Association’s website, Syracuse University research professor of broadcast & digital journalism Bob Papper and Syracuse University associate professor of broadcast & digital journalism Keren Henderson reveal this year’s radio news salaries fell 2.5%. With 2024 inflation at 3.1%, real wages (actual wages minus inflation) dropped 5.6%. Real wage radio salaries have lost .5% (2021); 6.6% (2022); 1.9% (2023); and 2.5% (2024). Thus, a total wage loss of 11.5% over the last four years. While the median salary for news directors remained steady,  the average salary increased 6.7%. An average reporter’s salary dropped .9%, but the median salary is up 12.5%. News producers did even better with average salary (+5%) and median salary (+10.4%). News anchors, sports anchors and sports reporters, however, all lost ground in both average and median salaries. Web producers/editors dropped slightly on average and held even on median. Historically, non-commercial radio salaries have been substantially higher than commercial radio salaries, but Papper and Henderson note that’s not the case this year. They write, “When we look at large and major markets, all the average commercial salaries are higher than non-commercial salaries, and median salaries are fairly close. Overall, commercial radio salaries in large and major markets went up a whopping 23.5% [while] non-commercial salaries went down 8% from a year ago. The drop in radio news salaries lies almost entirely in the non-commercial world.”

Industry News

Connoisseur Media Purchases The Ruden Report

Ruden ConnoisseurFounded 11 years ago by Dave Ruden, The Ruden Report website (www.therudenreport.com) is dedicated to Fairfield County (Connecticut) sports news and information.  Ruden will remain with the online publication as director of operations. Connoisseur Media owner/chief executive officer Jeff Warshaw comments, “We’re happy to have The Ruden Report join our family. We look forward to offering our audience local content with his exceptional reporting.” Connoisseur Media senior vice president/general manager Kristin Okesson states, “This addition to our programming lineup is a perfect fit for each station and their audiences. As someone who values high school sports coverage, I’m excited to bring The Ruden Report to our six radio stations. I know our Southern Connecticut listeners will enjoy the local updates and in-depth coverage of their favorite teams, athletes, and games.” Ruden adds, “My ongoing goal has been to cover more which is why I have decided to partner with Connoisseur Media. It is a company that has both a longstanding tradition of excellence and the infrastructure to help take The Ruden Report to the next level.” Connoisseur’s six Connecticut stations include Bridgeport heritage news/talk WICC.

Industry News

WTOP Honored with Chesapeake AP Broadcasters Awards

Hubbard Broadcasting all-news WTOP, Washington, DC took home seven first place Chesapeake Associated Press Broadcasters Association Awards last weekend, including Outstanding Website forim WTOP.com, Outstanding Newscast and the Best in Show Award for all radio for Outstanding News Operation. WTOP director of news and programming Julia Ziegler comments, “In addition to the breaking news, traffic and weather WTOP offers, we have also made a concerted effort to offer a balanced news diet to our consumers across platforms. There are great ‘good news’ stories happening across the DC region every day. It is a great honor to see some of them honored in this way.”

Industry News

Bill Doyle Exits “New Jersey 101.5”

TALKERS has learned that talk radio host Bill Doyle is no longer co-host of the afternoon drive showim alongside Jeff Deminski on Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5.” It’s unclear whether this move was budget related or precipitated by something else, but Doyle’s info has been scrubbed from the “New Jersey 101.5” website and Deminski is listed as solo host in afternoons. Deminski and Doyle had been on-air partners since 1994, serving two stints with NJ101.5 from 1994 – 1999 and from 2011 to the present. TALKERS’ attempts to contact management at the Townsquare Trenton offices were unsuccessful.

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com