Monday Memo: Because “Check-Out Our Website” Sounds SO 1995…
By Holland Cooke
Consultant
…I’m sharing promo copy now airing on my client stations, which addresses listeners’ – and advertisers’ — 2026 apprehensions:
Voice1: Online safety and privacy were already a concern…
Voice2: …and that was BEFORE what we now see Artificial Intelligence doing.
Voice1: But digital media are now part of everyday life, and always will be.
Voice2: So WHERE you get your information matters more than ever.
Voice1: And your-only-local-news-radio also makes [domain name] a place you can visit with confidence…safely and securely.
Voice2: We don’t put spyware or junk on your browser. We don’t spy on you. We don’t violate your privacy.
Voice1: You can trust [domain name]
Here is a produced example, featuring our morning host and anchor: http://getonthenet.com/30-KTBB-Trust.mp3
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
interviews for audio actualities, anchor local newscasts and post stories on website and social media, etc. This person will also be responsible for doing play-by-play of regional High School football and basketball games during the season. Some evenings and weekends will be required… We need someone who understands small-market, local radio and is willing to be involved in the community. Send your cover letter, resume, audio demo(s), and references to Kevin Tlam at 
perspective, and multi-platform success that aligns perfectly with our vision for the new ‘97.1 The Fan.’” Audacy notes that Koh is an award-winning journalist, broadcaster, and sports personality with experience at FOX 11, NBC 4, NFL Network, DIRECTV Sports, and the Clippers Radio Network, as well as national work at Amazon Prime Sports, FuboTV, and EA’s official Madden broadcasts. Beyond the microphone, he is an entrepreneur and educator, co-owning a football analytics website and serving as an adjunct journalism professor.
broadcast radio home for Mizzou football, men’s basketball, and women’s basketball. In addition to broadcast coverage, fans will be able to access Mizzou Athletics programming through the KCMO Talk Radio mobile app, online streaming platforms, station websites and exclusive Tigers interviews and content via podcast distribution channels. KCMO program director Pete Mundo comments, “KCMO Talk Radio is proud to be the new home of the Missouri Tigers in Kansas City and Topeka. With Mizzou competing in the SEC, the premier conference in college sports, we’re excited to bring that energy to our listeners. From live game broadcasts and coaches’ shows to exclusive interviews and regular conversation, we’re committed to making Tigers athletics a core part of KCMO Talk Radio and building a true home for Mizzou fans across Kansas City and Topeka.”
The iconic TALKERS conference is coming up this Friday (6/5) and, again, I am looking forward to it. As a practicing therapist and prolific talk show guest for over two decades, I find this unique gathering to be a productive educational and social ritual. It provides an opportunity to make new friends, strengthen existing relationships, and learn new things about the ever-evolving talk media industry. We have similar issues in the mental health field marked by encroaching corporatism in a business once fueled by “mom & pop” operators and independent practitioners.
These are scary times. People on all sides of the mic are on the front lines. Not just “them,” otherwise referred to as the audience. We try to fool ourselves into thinking that society and civilization are relatively “safe.” However, simply being alive and stepping outside in the morning, turning on the computer, or checking the annoyingly smart phone, puts us smack dab in the middle of a war. Literally and figuratively. But like so much else in this modern era, this war lacks foundation.
To quote a radio friend, “Some talk show hosts think the news of the day only exists to serve up interesting fodder for their shows.” Many media practitioners, whose jobs encompass letting their audiences know about the pain and suffering of “others,” feel personally exempt from experiencing a connection to the talking points of poverty, ignorance, violence, and injustice that they eagerly collect (and even welcome) as fresh “content” for their platforms. It’s all just “material” to them.
In a 
treatment schedule. Edmonds, 42, said the diagnosis came unexpectedly about two months ago and described it on the air as a ‘total gut punch.’ A mother of a young daughter, she acknowledged the fear that followed the discovery but said she is confident in her care team and treatment plan at Henry Ford Health. Edmonds told listeners she has already begun chemotherapy and believes she will get through the process.” Edmonds says her oncologist emphasized the importance of consistent sleep and recovery during chemotherapy. She made clear that the change is temporary and that she plans to remain connected to WJR and its audience as she is able while focusing on her health.
are antisemites. How could this be? Rosenberg posted a video clip of the mascots warmly embracing New York Mayor Zohran Mamdani at Citi Field, followed by a still photo of himself in a corridor at Citi Field with Mr. Met about 20 yards down the same corridor walking in the opposite direction after, Sid says, ignoring him. It’s unclear at this time if the Justice Department has opened an investigation into the New York Mets. 
In ongoing discussions about the dwindling relevance of radio in the modern world, the medium is grudgingly defended as a reliable “first responder” during times of public emergencies.
of modern-day media Sterno.
said, “Having our meaningful discussions about world and local issues, as well as more mundane issues with you has been one of the highlights of my career.” In a piece posted to KDKA’s website, the station says Moore’s health and mobility issues, combined with the recent winter weather forced him to consider his future. “‘The Moore of Pittsburgh’ has been a local weekend staple since 1994 and Chris has provided countless hours of entertaining radio that made listeners smile, think and participate.” Moore is also the founder and co-chairperson of the educational committee of the Frank Bolden Urban Journalism Workshop of the Pittsburgh Black Media Federation where a Chris Moore Internship was named in his honor in 2024.
Notice how often you see one in TV commercials, even when the product has nothing to do with pets? I see spots for a local building supply outlet, in which the owner’s dog ambles through every shot, then plops down – seeming to smile – among employees in the closing shot.
Coleman was a television meteorologist who worked in the Cleveland market at WKYC-TV and WOIO-TV, as well as with The Weather Channel and CNN. Carey’s campaign website says “understands the real challenges facing working families: rising costs, government overreach, and a political system that puts insiders ahead of citizens. He is running for Congress to restore fiscal discipline, secure our borders, defend constitutional freedoms, support law enforcement, and ensure parents have a strong voice in their children’s education.” 
Often, when visiting client stations, I ride shotgun on a sales call, and it’s always a masterclass. Retailers have a canny, insightful feel for their customers (our listeners). And accompanying these reps, I feel like I’m “Dancing With The Stars.”
having a first-class digital experience alongside fantastic local programming. Audiospace understands that and they understand radio. They’re not just building apps and websites, they are helping us connect with our listeners while also unlocking new revenue opportunities for our advertisers. We thrilled to be working with Audiospace, we expect this partnership to help take Connoisseur Media’s digital game to the next level.” The first websites and apps were successfully launched in early December, with additional releases scheduled in the coming weeks.
independent one because commissioners can be removed by the president. Numerous news organizations pointed out that the mission statement on the FCC’s website described it as an independent agency – until yesterday afternoon when the website was apparently updated to reflect Carr’s testimony. Numerous news outlets also pointed to Carr himself describing the agency as independent as recently as April of 2021. When questioned about the FCC regulating content, Carr said that he believes political satire is protected speech but he added that broadcast television and radio stations are held to a “public interest” standard that the FCC is required by law to enforce.
Running a successful radio station, hosting a show, or producing a podcast is a lot like hosting Thanksgiving dinner. You need a plan. You need to deliver something satisfying to a crowd with varying tastes. And most of all – if you get it right – you’ll have leftovers you can turn into even more value long after the main event.
Confidence is down. Costco is mobbed.
Conduct a “brand early and often” creative audit: Watch/listen to all your ads. Check off if your brand is mentioned in first two seconds and if there are at least five or more audio track brand mentions in 30-second ads; 2) You can look away but you cannot shut your ears: In video ads, audio branding does all the brand recall heavy lifting; 3) Audio case studies reveal implementing the “brand early and often” creative best practice generates stronger purchase intention and increased brand lift and website attribution; 4) Do you want your brand association and recall to explode? Use a jingle with melody that says the name of your company; and 5) Don’t blame the media plan or media vendors for weak attribution and brand lift: Usually creative is the issue and the ad copy fails to “brand early and often.” 
An annual physical is a wise idea. Doc asks, “How are you doing?”. Then he or she asks some detailed questions based on your medical history. Then “how have you been feeling? Any issues?” Doc always orders blood draws to see what might be lurking. Is the statin drug keeping your cholesterol in check? Are you getting plenty of exercise, plenty of sleep? How’s your diet? Over the years, I’ve visited about my health with at least a dozen different doctors. I’m convinced that the good ones always ask good questions and then listen carefully. Good questioner – good listener. That’s the doc I can respect and put my trust in.
-home media company JCDecaux reveals creative best practices for billboard advertising that the AM/FM radio industry can utilize to improve visual ad impact. Some of the key findings include: 1) Quu visual AM/FM radio ads on auto dashboards increase purchase intent by +89%; 2) You’ve got two seconds so brand fast: Visual logos placed at top of the frame deliver 4X higher brand recognition; 3) Beware the cost of dull: Failure to engage emotionally is the cost of creative mediocrity; 4) Be consistent with a brand’s colors, logos, slogans, and fonts that appear in other advertising; 5) Keep it short: The fewer the words, the greater the brand recognition; and 6) Create happiness: Ads that create positive emotions with happiness, surprise, or humor generate much stronger memorability, brand association, store visits, and website visits. 
years in that role. Snow doesn’t say much about his departure other than to post to his X account, “It’s been real, WBAL! On to the next great adventure! Thank you all for being part of a wonderful chapter of my life!” WBAL’s website doesn’t reveal what the station plans to air in the PM drive daypart.
Are archived shows – whole hours – your station’s only on-demand offering? It’s an easy checkbox: post the aircheck, call it a podcast.
In the golden age of broadcasting, the rules were clear. If you edited the message, you owned the consequences. That was the tradeoff for editorial control. But today’s digital platforms – YouTube, X, TikTok, Instagram – have rewritten that deal. Broadcasters and those who operate within the FCC regulatory framework are paying the price.