Industry Views

Monday Memo: Because “Check-Out Our Website” Sounds SO 1995…

By Holland Cooke
Consultant

img…I’m sharing promo copy now airing on my client stations, which addresses listeners’ – and advertisers’ — 2026 apprehensions:

Voice1: Online safety and privacy were already a concern…

Voice2: …and that was BEFORE what we now see Artificial Intelligence doing.

Voice1: But digital media are now part of everyday life, and always will be.

Voice2: So WHERE you get your information matters more than ever.

Voice1: And your-only-local-news-radio also makes [domain name] a place you can visit with confidence…safely and securely.

Voice2: We don’t put spyware or junk on your browser. We don’t spy on you. We don’t violate your privacy.

Voice1: You can trust [domain name]

Here is a produced example, featuring our morning host and anchor: http://getonthenet.com/30-KTBB-Trust.mp3

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: Delete “Our Website”

By Holland Cooke
Consultant

NOT saying delete the site. Delete the phrase “our website” when directing attention there.

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Simply say your domain name. “On our website” is 1990s-speak that evokes sitting-still at a desktop computer. By now, they understand where your domain name takes them… likely on a smartphone.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

How to Post the “Don’t Stop Talking” Music Video on Your Website

TALKERS encourages its readers in the professional media community to post the brand-new music video for the talk radio anthem “Don’t Stop Talking” by Gunhill Road on their websites.  The song is a non-partisan celebration of talk radio, liberty, and the First Amendment and should proudly be shared with the public.

Here’s what to do:   

Go to www.TalkRadioForever.com. The exact YouTube page featuring the song will load. If you haven’t already liked the video and subscribed to the channel – please do so.

Underneath the video is the “Share” button. Press it and a window will pop up.

The first option for sharing is “Embed.” Press it and another window will pop up.

Press the copy button in the lower right corner. This highlights and copies all of the code necessary to paste into your own site.

This code creates a YouTube player with the song ready to go.

There are other sharing options including linking, posting to Facebook, Linked-in and the like, and sharing with a friend directly via text, email or What’s App.

Plus there’s always www.TalkRadioForever.com.

 

Industry News

Legendary Vocal Coach Norma Garbo Guests on Harrison Podcast

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Norma Garbo – the renowned New York City-based vocal coach who has mentored some of the biggest stars in show business from Taylor Swift to Tommy James – is this week’s guest on the TALKERS MEDIA video podcast, “Up Close Far Out with Michael Harrison.”

Throughout her remarkable, decades-spanning career, in addition to coaching, she has performed onstage or recorded in the studio alongside music icons such as Billy JoelJimmy CliffPatty AustinGloria GaynorMelba MooreLaura BraniganEddie KendricksValerie SimpsonLuther Vandross, and more.

She is also a pioneer in the development of voice feminization for transgender clients.

Garbo discusses vocal techniques and advice for both singers and media talkers to improve their audio presence, describing the human body as a “musical instrument.”  You can learn more about Norma Garbo at the websites vocalcoachgarbo.com and feminizingthevoice.com.

To link to the podcast, please click here.

Industry News

Prolific Talk Radio Guest, Dr. Linda Salvin Addresses African Clean Water Crisis at UN.

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One of talk media’s most popular guests (and former radio host) on a wide range of subjects from metaphysics to epidemiology, Linda Salvin, PhD, recently spoke (7/16), during her current New York City media tour, at a special meeting at the United Nations where she serves as a representative and speaker for the international organization’s Water & Sanitation for Africa. The WSA is a pan-African intergovernmental agency that holds Permanent Observer status at the UN. Operating under this mission, the organization actively promotes clean water, sanitation initiatives, and recently launched Africa’s first Three Tier Sanitation Club to empower youth and students. Dr. Salvin (l) is pictured at the discussion along with Professor Ada Okika (c), and Dr. Nabhit Kapur (r) along with a wide array of international experts and spokespersons. She tells TALKERS, “2.2 million people in the world are still without water. As a former epidemiologist, I know cholera, dysentery dehydration, salmonella, and other diseases are rampant. The goal is to have fresh water – especially for women and children worldwide.  We take it for granted. They walk miles for water. I’m proud of this assignment.”  The Southern California-based Dr. Salvin continues, “I’m going to be a guest with Walter Sterling on his “The Other Side of Midnight” show on WABC Tuesday, July 21st at 1:00 am ET, 10:00 pm PT. I’m really looking forward to joining such an icon.”  Dr. Salvin’s website is www.LindaSalvin.com.

Industry News

Audacy Promotes Value of News/Talk Audience to Advertisers

In an insight piece titled, Attention is Heard to Earn: News/Talk Already Has It,” Audacy presents a strong argument for the value of the format to advertisers. Some of the key elements of the presentation include: 1) News/talk is now the No. 1 radio format across broadcast and streaming, accounting for 22% of all AM/FM imgstation streaming, nearly 3x the next closest format; 2) One in four Americans now identifies as a “News Fanatic,” checking the news five or more times a day and actively seeking deeper context – not just headlines; 3) News/talk listeners are more loyal than sports fans. Fifty-four percent are primary listeners who spend most of their listening time with news/talk, compared with 41% for sports; 4) Trust remains news/talk’s biggest advantage. Local news radio is trusted by 84% of listeners – higher than broadcast TV, national news radio, or social media; 5) The audience has significant buying power. Median household income is approximately $95,000, with listeners over-indexing for net worth above $2 million; and 6) The advertising works. Among ad-exposed consumers, news/talk campaigns drive 56% awareness, 47% consideration, and 49% purchase/conversion, while Audacy campaigns generate an average 24% lift in website traffic, with some categories seeing increases as high as 67%. See more here.

Job Opportunity

Saga Seeks News and Sports Pro for Spencer, Iowa Market

Saga Communications’ Spencer Media Group is seeking a full-time news reporter and sports play-by-play announcer for its Spencer, Iowa station group. The company says: “We value creativity and the desire to win. We’re looking for someone who has the skills and ability to gather and write local news stories, conduct imginterviews for audio actualities, anchor local newscasts and post stories on website and social media, etc. This person will also be responsible for doing play-by-play of regional High School football and basketball games during the season.  Some evenings and weekends will be required… We need someone who understands small-market, local radio and is willing to be involved in the community. Send your cover letter, resume, audio demo(s), and references to Kevin Tlam at ktlam@spencermediagrp.com.

Uncategorized

James Koh Show Joins KNX-FM, Los Angeles Lineup

Audacy sports talk KNX-FM, Los Angeles “ 97.1 The Fan” adds “The James Koh Show” to its weekday lineup airing from 6:00 pm to 10:00 pm. Station brand manager Andrew Williams says, “James brings a rare combination of local roots, national imgperspective, and multi-platform success that aligns perfectly with our vision for the new ‘97.1 The Fan.’” Audacy notes that Koh is an award-winning journalist, broadcaster, and sports personality with experience at FOX 11, NBC 4, NFL Network, DIRECTV Sports, and the Clippers Radio Network, as well as national work at Amazon Prime Sports, FuboTV, and EA’s official Madden broadcasts. Beyond the microphone, he is an entrepreneur and educator, co-owning a football analytics website and serving as an adjunct journalism professor.

Industry News

KCMO Talk Radio Inks Deal with Mizzou Tigers

Cumulus Media announces a deal with Mizzou Athletics and Learfield’s Central Bank Tiger Network that makes KCMO-AM/KCHZ-FM “Talk Radio 95.7 FM and 710 AM” the new radio home for Mizzou Athletics starting this fall. This agreement includes Mizzou sports coverage in Topeka via new simulcast station KTOP-FM. “KCMO Talk Radio” will serve as the exclusive imgbroadcast radio home for Mizzou football, men’s basketball, and women’s basketball. In addition to broadcast coverage, fans will be able to access Mizzou Athletics programming through the KCMO Talk Radio mobile app, online streaming platforms, station websites and exclusive Tigers interviews and content via podcast distribution channels. KCMO program director Pete Mundo comments, “KCMO Talk Radio is proud to be the new home of the Missouri Tigers in Kansas City and Topeka. With Mizzou competing in the SEC, the premier conference in college sports, we’re excited to bring that energy to our listeners. From live game broadcasts and coaches’ shows to exclusive interviews and regular conversation, we’re committed to making Tigers athletics a core part of KCMO Talk Radio and building a true home for Mizzou fans across Kansas City and Topeka.”

Industry News TALKERS 2026

TALKERS 2026 – Hailed as a Stunning Industry Revival

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TALKERS publisher Michael Harrison (l) and Red Apple Media CEO John Catsimatidis (r) pictured above in ‘Keynote One-on-One” conversation at TALKERS 2026.

The 28th annual edition of the talk media industry’s longest running and most important national gathering – TALKERS 2026: Radio’s Next Chapter – took place at the Lawrence Herbert School of Communication on the Long Island, NY campus of Hofstra University this past Friday (6/5). It was produced in conjunction with Hofstra’s multi-Marconi Award winning campus radio station, WRHU-FM. The vibrant, sold-out gathering presented 65 speakers and 338 registered attendees engaged in the sharing of perspectives, advice, and ideas within the fertile environment of dynamic collegial networking.

The main themes of the conference included an intense focus on the future of radio and talk media in the multi-platform digital world of the second quarter of the 21st century.  These included exploration of such existential questions as how to gain profile traction in a noisy world; how to regain the public’s trust in the media; how to meet the challenge of generating revenue in a fractured and challenging economy; what entrepreneurial opportunities exist for individuals and independent companies in this new environment; how to expand programming options; how to recruit new talent; how to attract younger demos; how to deal with the enormous unforgiving power of algorithms in scoring the game; how to effectively control and exploit AI; how to make a living in this business; and so much more.

Speakers and attendees included a cross section of talk media professionals from the words of talent, management, ownership, syndication, journalism, engineering, politics, sports, the law, academia, and music – even pro-wrestling!

TALKERS founder Michael Harrison expressed his deep gratitude to the industry: “We worked day and night for months putting this one together, and we couldn’t be more pleased with the results. Heartfelt thanks to our speakers, attendees, and sponsors, as well as our dear friends and partners at Hofstra University, where it all started for me.”

TALKERS VP / executive editor Kevin Casey states, “We have enough text, photos, and video from this historic media event to keep us busy putting it together and maximizing the intellectual riches for a long time to come. It was a content motherlode!”  TALKERS will provide full coverage of TALKERS 2026: Radio’s Next Chapter over the coming days, weeks and months on its website, newsletter and video channel. Stand by!

Industry Views

Therapy, Entrepreneurism, and Talk Radio

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgThe iconic TALKERS conference is coming up this Friday (6/5) and, again, I am looking forward to it.  As a practicing therapist and prolific talk show guest for over two decades, I find this unique gathering to be a productive educational and social ritual. It provides an opportunity to make new friends, strengthen existing relationships, and learn new things about the ever-evolving talk media industry. We have similar issues in the mental health field marked by encroaching corporatism in a business once fueled by “mom & pop” operators and independent practitioners.

I am pleased to see that one of the prevailing themes of this year’s TALKERS gathering is a call for the rebirth of entrepreneurism in the radio arena. This is certainly applicable to those brave souls willing to buck the onslaught of consolidation and take the daring leap into station ownership. But it also applies to management-level pros who are faced with learning “intrepreneurship” in order to be effective, productive, and at home within the potentially stifling environment of a large corporation. Entrepreneurism also applies to “talent” now presented with endless opportunities to be their own persons in podcasting, blogging, and myriad online endeavors. Talk show hosts are the “brand managers” of their own personas.

I like talk show hosts for reasons that go beyond their political ideologies. For the most part, talk show hosts are brave, informed, outgoing (at least in performance), quirky and, no matter how seemingly tough on the air, sensitive to being easily bruised and emotionally pained.

Talk show hosts and therapists share similar functions and traits in the performance of their jobs, not to mention their commonality with entrepreneurs. It takes entrepreneurial thinking in identifying and solving problems – the backbone of both therapy and talk show hosting. To a certain degree, therapists are talk show hosts and talk show hosts are therapists.  And both groups are in need of developing their entrepreneurial instincts.

All professions attract individuals with certain emotional and behavioral challenges. Clichéd therapist portrayals show common clinician flaws such as being rigid, or overly analytical, as well as being too distant and reserved. Talk show hosts are not as burdened by behavioral pressures as therapists which include strict licensing regulations and the potential threat of bad “reviews,” but they have a slew of their own restraints to contend with in keeping their audiences and their jobs.

Talk show hosts DO have one enviable option in dealing with callers, not as readily available to therapists for handling patients. They actually get to hang up on people.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry Views

We Sad Frogs

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By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgThese are scary times. People on all sides of the mic are on the front lines. Not just “them,” otherwise referred to as the audience. We try to fool ourselves into thinking that society and civilization are relatively “safe.” However, simply being alive and stepping outside in the morning, turning on the computer, or checking the annoyingly smart phone, puts us smack dab in the middle of a war. Literally and figuratively. But like so much else in this modern era, this war lacks foundation.

We have no base upon which to support conflict and, at every turn, from the most mundane moment of waiting in line at the store to fulfilling a day’s work; from meeting a friend for lunch to using a credit card or answering a phone – danger is just a breath away.  Rest assured, YOU are not the only one who feels this way. As much as we try to maintain a professional “distance” from those we serve and with whom we engage from our “platforms” on high – they are us and we are them.  I am my patients.  You are your listeners. We are all brewing in the same stew. Are you worried about losing your job (or business) as a result of the cutbacks in the media?  If you’re not, perhaps you should dig deeper. Or at least get in touch with your empathy – for self and others.

We frogs, who still remember living life in cooler water, are increasingly sad. Underneath one-issue pigeonholing, ideological frustration, or brief political triumph on a so-called good news day, the temperature is still rising. It feels like the world was robbed from us, and, on the inside, we are afraid. We have no baseline within the fundamentals of basic life – medical, legal, family, economy, clergy, education, fidelity, intimacy, and even the justice department.

Humans on both sides of the speaker miss the days when pain could exist in a single file. Today even the specific pain of loss gets steady competition within a backdrop of boiling chaos. Our relatability to each other is increasingly unseen. Our pain breeds ugliness. Ugliness of the verbal and behavioral variety breeds isolation, rage, destruction and an urgent need for help. Expert help. At a time when everyone is an expert, there seems to be no one to call… except maybe a therapist. Or maybe a talk show host.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry Views

The Power of First-Hand Experience

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgTo quote a radio friend, “Some talk show hosts think the news of the day only exists to serve up interesting fodder for their shows.” Many media practitioners, whose jobs encompass letting their audiences know about the pain and suffering of “others,” feel personally exempt from experiencing a connection to the talking points of poverty, ignorance, violence, and injustice that they eagerly collect (and even welcome) as fresh “content” for their platforms. It’s all just “material” to them.

That was a largely overlooked aspect of last Saturday night’s Washington Hilton debacle in which some 2,600 members of the press, media, and political punditry came face-to-face with the sheer terror of not knowing if they were about to be caught in a spray of deadly bullets from an insane perp’s automatic weapon. During those fleeting seconds of horror we witnessed, in excruciatingly real time, a political cross-section of America’s media insiders understandably cowering in the face of such a deadly possibility. A critical mass of the nation’s observers, influencers and content creators, might never again be numb to what had seemingly become a normal occurrence in schools, malls, churches, theaters, and other public places.  Empathy comes from experience…  and experience has a way of transforming the abstract into the concrete.

The WHCD (alleged) shooter “incident” forced several thousand formally attired, champagne-sipping, Saturday evening socialites into becoming terrified participants – actors in a very real-life news story that they had told countless times – looking for a table under which to take cover or a rolling tray behind which to hide.

First-hand life experience reshapes us (or our core beings) more profoundly than any other learning format curriculum. This concept is especially applicable to talk radio – one of humanity’s most personally influential forms of mass communication.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry News

TALKERS News Notes

iHeartMedia to Reveal Q1 Results. iHeartMedia will report results for the quarter ending March 31 on May 11 and will host a conference call at 4:30 pm ET that day to discuss its financial performance and outlook. A live audio webcast will be accessible through its investor website.

Urban One Sets Earnings Call. Urban One says it will release its operating results for the first quarter of 2026 on May 14 and will host an earnings call at 10:00 am ET on that day. A replay of the call will be available through May 21 on the company’s website.

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Industry Views

Talk Radio Mile Markers

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgIn a piece I recently wrote for TALKERS I encouraged talk show hosts and producers to book more guests from the mental health profession to provide much-needed relief from the alarming level of anxiety afflicting American society. Since then, the non-stop news cycle, replete with the media pushing people’s buttons to keep them sucked in, has me further convinced this need would benefit the medium as well as the public. Win-win.

People today are negatively impacted by fear, pressure, disgust and confusion. Pressure to keep up with runaway technology. Fear of crushing financial responsibilities and institutional betrayal. Anger over ever-lurking danger from scams, identity theft, and violent assault on the street. Confusion over rapidly changing values, diminishment of ethics, and contentious relationships.

The result: talk radio listeners (as well as potential ones) are drowning in anxiety.

Where does the tumult of an increasingly noisy and uncertain world reach a daily crescendo?  On news/talk radio, of course. That unto itself is not a bad thing. The airing of news and views in the public marketplace of ideas is both therapeutic and a healthy exercise of our First Amendment rights. It is also grimly entertaining.

However, as both a therapist in practice for over two decades and a guest on many talk show interviews, I strongly believe that people need an occasional “spoonful” of relief to “help the medicine go down.” It’s not that I’m advocating sugar coating the content. But even just acknowledging the problems real people are facing from a human perspective can alleviate pain.

Mile markers to the rescue

My experience as a running enthusiast evokes a talk radio reference to the “mile markers” that dot the paths of long-distance races.

It was at mile 18 in the New York Marathon when I first yearned for a mile marker. Mile markers are those coveted little stations along the running races where everyone who extends their arm to offer runners a cup of water or Gatorade is Florence Nightingale to each participant who grabs the “reward.”

A little mile marker has such a big impact on going the distance in races (and in life). Life is hilly, sometimes suddenly downhill, with sprints and injuries, struggling to keep pace, and pretending to be slow. Mile markers in real life give us a boost.  That occasional mental health expert popping up every now and then as a news/talk radio element can put things in context, offer solutions, and stop the spread of those deadly words: “I can’t listen to this anymore; It make me too anxious.”

Check out this talk radio hit, “Close My Ears,” by Gunhill Road by clicking here.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry News

WJR’s Jamie Edmonds to Take Leave to Battle Breast Cancer

WJR, Detroit morning drive co-host Jamie Edmonds announces to listeners that she will be taking a leave of absence after being diagnosed with breast cancer. Cumulus Media notes on the WJR website that Edmonds shared the news during the program yesterday, “explaining that her absence from some recent shows had been related to her health and imgtreatment schedule. Edmonds, 42, said the diagnosis came unexpectedly about two months ago and described it on the air as a ‘total gut punch.’ A mother of a young daughter, she acknowledged the fear that followed the discovery but said she is confident in her care team and treatment plan at Henry Ford Health. Edmonds told listeners she has already begun chemotherapy and believes she will get through the process.” Edmonds says her oncologist emphasized the importance of consistent sleep and recovery during chemotherapy. She made clear that the change is temporary and that she plans to remain connected to WJR and its audience as she is able while focusing on her health.

Industry News

WABC’s Sid Rosenberg Charges Mr. & Mrs. Met as Antisemites

WABC, New York morning host Sid Rosenberg got a lot of traction over an X post claiming proof that the New York Mets’ mascots Mr. & Mrs. Met imgare antisemites. How could this be? Rosenberg posted a video clip of the mascots warmly embracing New York Mayor Zohran Mamdani at Citi Field, followed by a still photo of himself in a corridor at Citi Field with Mr. Met about 20 yards down the same corridor walking in the opposite direction after, Sid says, ignoring him. It’s unclear at this time if the Justice Department has opened an investigation into the New York Mets. See the video and story on WABC’s website here.

Industry Views

Providing Support and Comfort to the Suffering Masses

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgIn ongoing discussions about the dwindling relevance of radio in the modern world, the medium is grudgingly defended as a reliable “first responder” during times of public emergencies.

Nothing beats having an old-fashioned battery powered radio handy when confronted by hurricanes, tornados, blizzards, earthquakes, wildfires, floods, blackouts, and (dare I say it) weapons of war. Yes, radio is quite useful in the thick of natural “disasters” when the grid goes down, and the lights go out.

However, we are missing a huge opportunity by limiting radio to the roleimg of modern-day media Sterno.

I’ve been a practicing therapist in New York and South Florida for the past 25 years, and although not a host, I have served, and continue to participate, as a guest on broadcasts across the nation, discussing the emotional connections between hot news topics and people’s feelings. I am not alone in the perception that people of my profession have performed for decades as fully invested members of the talk radio family.

During this period, it has become obvious that the one-time talk radio mainstay of the in-house or “go to” mental health professional has become an endangered species. Some of the biggest names in radio were practicing therapists. They were a familiar part of the talk (even news/talk) format. Without turning this into a historical essay or a scold, it is sad to note that most of them are gone.

Ironically, now more than ever, the deeply troubling events in the world, the nation, and our local communities, constituting news and statistics, are bringing deep emotional pain and crippling anxiety to the masses… especially the kind of people likely to tune in to talk radio. Professionals. Businesspeople. Workers. Parents.

Looking for younger demos? Gen-Z is perhaps the most anxiety-plagued segment of the population. These “kids” need support, guidance, and understanding.

Hurricanes and heat waves are not the only disasters that call for the helpful and healing power of radio.

The hot topics of the day: crime, inflation, corruption, disease, ignorance, racial strife, and identity politics – not to mention the ever-lingering threat of nuclear devastation – are not merely subjects (and excuses) to vent blame, anger and hate. They contribute to an environment of deep fear and institutionalized discomfort. There are millions of real-life, personal “disasters” going on out there, exacerbated by relationship betrayals and family breakdowns, that make a heavy snowstorm feel like an adventure by comparison.

Stoking people’s fear and anger with cherry-picked cherry bombs is only a small part of the equation when it comes to serving the desperate needs of both current and potential listeners.

It would be a good thing to bring back to the talk radio menu some psychology shows and professional purveyors of emotional clarity, available in the local communities, as guests to dole out much sought compassion, empathy, guidance, and old fashioned advice.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry News

Chris Moore to Retire from KDKA, Pittsburgh

KDKA Radio personality Chris Moore is retiring from the Audacy news/talk station after his last show on February 15. Moore delivered the news to his audience on his 5:00 pm to 9:00 pm Sunday program. Heimg said, “Having our meaningful discussions about world and local issues, as well as more mundane issues with you has been one of the highlights of my career.” In a piece posted to KDKA’s website, the station says Moore’s health and mobility issues, combined with the recent winter weather forced him to consider his future. “‘The Moore of Pittsburgh’ has been a local weekend staple since 1994 and Chris has provided countless hours of entertaining radio that made listeners smile, think and participate.” Moore is also the founder and co-chairperson of the educational committee of the Frank Bolden Urban Journalism Workshop of the Pittsburgh Black Media Federation where a Chris Moore Internship was named in his honor in 2024.

Industry Views

Monday Memo: Dogs Are Having a Moment

By Holland Cooke
Consultant

imgNotice how often you see one in TV commercials, even when the product has nothing to do with pets? I see spots for a local building supply outlet, in which the owner’s dog ambles through every shot, then plops down – seeming to smile – among employees in the closing shot.

I am disappointed not to hear local radio spots – with a bark toward the end – for that same business. Does a retailer in your area appear in TV commercials with his or her dog? Can radio – the #1 in-car media – can take that business for a “RIDE???”

Dogs appearing in national ads convey loyalty and adventure. Microsoft, Wells Fargo, Target, Volkswagen, and Subaru are among brands that have used dogs to soften their image and boost attention. Why? Research demonstrates that “harnessing the ​universal ​appeal of man’s‌ best friend, these advertisements ​have emerged as ‍a powerful ‌tool ​for marketers‍ seeking to resonate with consumers on a deeply ‍emotional level.” Dogs evoke warmth and joy. They refine a brand, ‌making it‌ more relatable and trustworthy. ‌

“If only radio had pictures,” you say? We do, in social media posts and on station websites and everywhere else we can take a local advertiser. And beyond dog copy, think: dog content.

  • A number of news/talk stations I’ve worked with broker weekend ask-the-expert hours to veterinarians whose investment ROI’s big-time. The lines are jammed and smart stations extend such weekend warriors by repurposing excerpts. “Pet Pro Dr. Donna Stone has tips for helping your critters keep-their-cool during this long, hot summer” links to an aircheck clip that you Tweet-out and post elsewhere online. Include a picture of an adorable puppy and you’ll click like crazy. Music stations: Sell the vet spots-disguised-as informative features that invite listeners to see/hear/learn more in podcasts or videos or other content on your or the doctor’s website.
  • One of my client stations boosts adoptions each holiday season by featuring “The 12 Strays of Christmas” from the local shelter, sponsored by, you guessed it, a vet.’
  • Tchotchke opportunity: a station-logo’d tennis “BALL!” Toss ‘em around at dog parks and give ‘em away at appearances.
  • Brainstorm other opportunities.

I live at the beach — dog nirvana. It’s a sensory symphony: the scent of salt air, warm sun, sand to dig and roll-around in… canine bliss. On the beach here, dogs don’t have to be leashed; and when you let ‘em romp they sure do, chasing waves, and plunging-in to retrieve “BALL!”

In that wonderful moment, they are living like they will never grow old. Sadly, we know better. Thus The Farmer’s Dog tag line “Making old dogs feel young again;” and Blue Buffalo’s “Love them like family. Feed them like family.”

That’s the emotional space radio can own: warmth, loyalty, companionship, trust. Let’s create messages – and moments – that honor the joy and spirit our buddies bring us.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn