Industry News

Martha Zoller Named 2023 TALKERS Woman of the Year

Martha Zoller, mid-morning host on WDUN-AM/FM, Gainesville – a North Georgia powerhouse heritage signal – has been selected 2023 “Woman of the Year” by the TALKERS editorial board. She will be presented the Judy Jarvis Memorial Award for Outstanding Achievements in Talk Media by a Woman at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. TALKERS founder Michael Harrison says, “Martha Zoller has developed a national reputation in the talk media industry as an impeccably reliable observer of the consequential dynamics of Georgia politics from an even-handed, conservative perspective. She is respected as a major ‘go-to’ source across the nation and continues to grow as a major political and social thought leader in the Peach State utilizing her local radio platform most effectively. She is truly a gem in this field.” Over the years, Zoller pivoted her multi-faceted career at different times between being a local and regional radio talk show host, a student, a political operative, a congressional candidate (where she made it to a run-off) and a businesswoman as well as a wife, mother, and grandmother. After graduating in 1979 from the University of Georgia with a degree in journalism from the prestigious Grady School of Journalism, she worked in the corporate world in addition to raising a family. She states, “I know there is no glass ceiling and women can have it all, just not at the same time.” A lifelong learner, Zoller completed her MA in Political Science in 2021 at the University of Georgia’s School of Politics and International Affairs. Her thesis was on women’s electoral success in the GOP. Among her political experiences, she served as the State Director of Field Offices for Gov. Brian Kemp. From 2014 until 2018, she worked for Sen. David Perdue in senior staff positions. Martha began her talk radio career in 1994 after being a regular caller to WDUN. Her first call to the station was prompted by Hillary Clinton’s lament that “she could have stayed at home and baked cookies.” In addition to being a perennial member of the TALKERS “Heavy Hundred,” Zoller has been named to James magazine’s list of Most Influential Georgians and Georgia Trend magazine named her as one of Georgia’s most influential members of the media. She also serves as the 9th District Representative on the Georgia State Board of Education since 2020. Meet Martha Zoller at TALKERS 2023 on Friday, June 2 at Hofstra University. For more information see story below.

Industry News

Salem Makes Balance Sheet Strengthening Move

Salem Media Group announces it has completed its previously announced redemption in full of the remaining $36.5 million in outstanding aggregate principal amount of its 6.75% Senior Secured Notes due 2024. The redemption was funded through the issuance by the company on March 20, 2023 of $44.685 million in additional 7.125% Senior Secured Notes due 2028 of the company (the “2028 Notes”), a portion of the proceeds of which was used to satisfy and discharge the Indenture relating to the 2024 Notes on March 20, 2023 and to complete the redemption on March 27, 2023. The additional 2028 Notes and the related guarantees were sold to certain existing holders of the company’s outstanding 2028 Notes whom the company believes to be qualified institutional buyers, in a private placement. The company believes that the completion of this refinancing will strengthen its balance sheet.

Industry News

Good Karma’s 101.7 The Truth Makes Programming Changes

Good Karma Brands’ talk WGKB-AM/W269DL, Milwaukee “101.7 The Truth” makes a few changes to its programming lineup. The morning drive program “MKE in the Morning” with host Melanie Ricks is replaced by “Truth Be Told With DT and Telly” – co-hosted by Telly Hughes and Denise Thomas – and airs from 7:00 am to 9:00 am. Ricks remains with the station and will host “Nothin’ But the Truth,” from 12:00 noon to 1:00 pm daily, effective April 3. To accommodate the changes, “The Truth With Sherwin Hughes” – heard from 10:00 am to 1:00 pm – moves to the 9:00 am to 12:00 noon daypart.

Industry News

WTOP-FM, Washington Enters Partnership with WJLA-TV for Weather

A deal between Hubbard Broadcasting’s all-news WTOP-FM, Washington and Sinclair Broadcast Group’s WJLA-TV, Washington will see WJLA’s team of experienced meteorologists providing round-the-clock weather reports every 10 minutes on WTOP News. WTOP director of news Julia Ziegler says, “WTOP listeners rely on our traffic and weather reports on the 8s. We are excited to begin this partnership with our colleagues at WJLA and bring unprecedented live weather coverage to the DC region, especially on those days when it matters most.” The collaboration with WJLA restarts a longtime partnership between the two news stations. WJLA previously provided weather coverage on WTOP for more than 10 years.

Industry News

Top News/Talk Media Stories Over the Weekend

The deadly tornadoes that hit Mississippi and the severe storms predicted for other part of the Southeast today; the protests in Israel over Prime Minister Benjamin Netanyahu’s plan to overhaul the judicial system; former President Donald Trump’s legal battles and his Saturday political rally in Waco, Texas; Russia’s Vladimir Putin reveals plans to station nuclear weapons in Belarus; and the NCAA Men’s and Women’s basketball tournaments were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

“105.7 The Fan” Brings Back “Baltimore Baseball Tonight”

Audacy sports talk outlet WJZ-FM, Baltimore “105.7 The Fan” announces the return of “Baltimore Baseball Tonight” to its program lineup with the new season coinciding with the Baltimore Oriole’s Opening Day on March 30. New to the “Baltimore Baseball Tonight” broadcast team is Ryan Ripken, son of baseball legend Cal Ripken Jr. Ripken joins Bob Haynie – host of the midday “Vinny & Haynie” show – Baltimore Hall of Famer Mike Bordick, and longtime voice of Baltimore baseball Jim Hunter. 105.7 The Fan brand manager Chuck Sapienza comments, “We are thrilled to be bringing ‘Baltimore Baseball Tonight’ back to Baltimore baseball fans. The show was received so well last season, and we look forward to building off that momentum again this season. Adding Ryan to the team brings a critical young voice to the show, and his perspective having been a part of the organization and his deep family ties to the team are invaluable.” When the Orioles are home, the show is broadcast on-site at Pickles Pub near Oriole Park at Camden Yards.

Industry News

New York Festivals Radio Awards Unveils the 2023 Shortlist

NYFestivals says, “Captivating audio entries created by storytellers from around the world were judged online by NYF’s Radio Awards Grand Jury to determine the 2023 Shortlist. Shortlisted entries include audiobooks, podcasts, dramas, documentaries, breaking news coverage, entertainment, and music specials from radio stations, networks, prominent production companies and independent producers. For 2023, Podcasts dominated the Shortlist with the Grand Jury advancing 105 Podcast entries to the next round. Podcasts engaged listeners with entries in multiple categories including Drama, Comedy, Sports, Entertainment, Series, Technology, News Business, and Social Justice.” Also NYFestivals announces that new for 2023, the National Press Club Award will go to the highest scoring entry in the news program categories Best Coverage Of Breaking News Story, Best Coverage Of Ongoing News Story, Best Nonfiction Series and News Podcast. The winner will be announced during the New York Festivals 2023 Storytellers Gala virtual event on April 18. See the 2023 Shortlist here.

Industry Views

The Power of Appealing to Aspiration

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

WABC - Bruce MorrowIt was a cruel trick. Hulu started streaming “For the People” from Shondaland Productions last month and I bit. It is a show about Manhattan, ambition and really well-tailored clothes. Then I looked at the more information tab and discovered that the show was cancelled… in 2018. Crushed. Two seasons on ABC. Cancelled.

Why have I fallen so hard for a show about the lawyers of the United States District Court for the Southern District of New York? Two reasons: “For the People” is aspirational TV (at least to me) like, “Diners, Drive-ins and Dives.” Every character in “For the People” has an enviable 20s-in-Manhattan lifestyle. It is easy for me to embrace the warm pool fantasy of a good job, cool sushi bars, easy sex. I also miss a character in the show named Kate Littlejohn played by Susannah Flood. She says what needs to be said and does not care what people think of her in the workplace! That’s my aspiration too!

“Diners, Drive-ins and Dives” is also aspirational (again, at least to me). The star, Guy Fieri, lives off the grid and off the menu. He eats any deep-fried dish he wants in the kitchen with the chef for free! I eat Lipitor. I aspire to be Guy Fieri, a man who has no negative consequences for his cardiac arrest diet.

When a show taps into your aspirations on any level, it becomes your show. Radio entertainment did that for you, that’s why you work in radio! You and I can do that for a listener. The founding Top 40 jocks tapped the aspirations of teens every day. Dewey Phillips on WHBQ, Alan Freed on 1010 WINS, Bruce Morrow on WABC and many more. What did they do? They said the names of their listeners for hours and hours, they formed an exclusive club of cool kids. These pioneers compelled their listener to buy the record, the ticket and come to the dance.

“Hey cousin, you’re captured.”  Bruce Morrow said that phrase MILLONS of times going into breaks. He captured the listener behind the velvet rope of coolness and that’s where they aspired to be and to remain.

The moment you share a story your listeners absolutely relate to, they will aspire to join your club. Say a listener’s name, and you instantly become a part of their personal history. Radio’s star making power is radio’s magic. Secretly, every listener wants to be a star, make their aspiration come true and you have a listener for life. Or, as the pedantic say… a P1!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry Views

Pending Business: The News Cycle

By Steve Lapa
Lapcom Communications Corp
President

Photography - BroadcastingIt is an unpredictable thing, this news cycle that drives the headlines.

One day we’re talking about the shortcomings in the American banking system, the next day we’re talking about the ramifications of criminally indicting a past president of the United States. Will somebody please grab a copy of the Constitution? We may need a panel of experts to talk us through what this all means to those of us paying crazy prices for eggs.

The news cycle is spinning faster these days and your news/talk programming should prove to be the go-to source to take a short break from March Madness and slow the news cycle down. Please do not be sidetracked about selling through the negativity that may accompany many of these story lines. As a seller or sales manager, your singular objective is to connect the value of an engaged audience to match your advertiser’s goals, moving the sales process to a natural, positive conclusion. In plain English, stay focused on the goal and close your deals. Let’s review some basics.

— Complex issues are nothing new. Your tenured talk radio hosts have built their careers by helping loyal listeners gain a better understanding of the headlines driving the news cycle.

— Loyalty is the key. Like it or not, criminally indicting a former president of the United States has never happened before. It is complicated to say the least and your audience will trust your on-air talents to present the facts, opinions, and discussion. What does it all mean to me? The audience has been here before and chances are your on-air talent has delivered the clarity and focus they needed when it counted the most.

— Community check-in. Talk radio is the #1 source for your audience to get a better feel for how the community is reacting. That electronic, now digital water cooler is in overdrive. What is everyone thinking?

— The unfolding drama. Let’s face it, we all have an opinion and we all enjoy speculating on what’s next. Talk radio is the perfect forum where your audience will weigh in every day.

When your talk show hosts are front and center, doing what they do best in a meaningful and entertaining way, your advertisers experience the benefits of what only your great talk radio hosts can deliver.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Top News/Talk Media Stories Over the Weekend

The aftermath of the collapse of Silicon Valley Bank and the state of the global banking system; Manhattan DA Alvin Bragg’s case against former President Donald Trump in the Stormy Daniels matter and Trump’s suggestion his supporters “take to the streets” in protest; Wyoming outlaws the abortion pill; the GOP race for the nomination in ’24; Vladimir Putin visits Mariupol, Ukraine as the Russian invasion continues; China’s Xi Jinping travels to Moscow to visit Putin for the first time since Russia’s invasion of Ukraine; and the first rounds of the NCAA basketball tournaments were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Proft Says PAC Issue the Result of a Typo

According to a report in the Chicago Tribune, GOP operative and WIND-AM, Chicago “560 The Answer”Dan Proft - Podcast morning drive co-host Dan Proft says a $3 million typo is to blame for the discrepancy in his political action committee’s report. Earlier this week, the paper reported that the Illinois Democratic Party filed a complaint with the State Board of Elections alleging that he didn’t disclose $1.2 million in contributions to the PAC.

Industry News

The Late Jim Bohannon to Be Honored at TALKERS 2023

A decade after receiving the TALKERS Lifetime Achievement Award at the 2013 installment of the trade journal’s national convention, the late Westwood One syndicated talk radio star Jim Bohannon will again be honored at the annual gathering. The award will be renamed The Jim Bohannon Memorial Award for Lifetime Achievement. TALKERS VP/executive editor Kevin Casey states, “On behalf of our editorial board, I am pleased to announce that this prestigious award is being named after one of its most beloved and accomplished recipients. Jim’s 60-year career in radio as a DJ, news reporter and then as one of the all-time great talk show hosts was impeccable. He stood tall as a giant among us displaying journalistic integrity, on-the-job dependability, remarkable longevity, stunning talent, and unconditional goodwill to his fellow broadcasters as a mentor and a colleague.” Bohannon passed away on November 12, 2022 after a brave battle with esophageal cancer performing on air as best he could to almost the very end. The award will be presented at the forthcoming TALKERS 2023 on Friday, June 2 at Hofstra University along with The Gene Burns Memorial Award for Freedom of SpeechThe Judy Jarvis Memorial Award for Outstanding Achievements by a Woman (Woman of the Year), and The Sharon L. Harrison Memorial Award for Outstanding Community Service (Humanitarian of the Year).  The recipients of all four awards will be named within the next few weeks. 

Industry News

“The Professional Homegirl” Joins Black Effect Podcast Network

iHeartMedia and Charlamagne Tha God announce that “The Professional Homegirl Podcast” joins The Black Effect Podcast Network beginning March 21. The program, hosted by Eboné Almon, explores the lives of anonymous women who have overcome seemingly insurmountable odds. Almon says, “Since 2019, my mission has been to amplify the voices of women of color. I wanted to normalize conversations within my community to humanize women, especially Black women, that took roads less traveled. Through this new partnership with The Black Effect Podcast Network, I hope to tell more compelling stories and create a space where women of color don’t have to look far to see themselves.”

Industry News

“92.9 The Game” in Atlanta Unveils New Morning Show

Audacy sports talk outlet WZGC-FM, Atlanta “92.9 The Game” announces the launch of its new “morning sports and lifestyle show” called “The Morning Shift on 92.9 The Game” that stars (pictured from l-r) Tiffany Blackmon, Mike Johnson and Beau Morgan and airs from 6:00 am to 9:00 am. The trio takes over for current morning host John Fricke, who will continue with the station in a new role to be announced at a later date. “92.9 The Game” brand manager Mike Conti says, “Tiffany, Mike and Beau are going to offer a unique combination of perspectives on sports, culture, current events and day-to-day life that our listeners will find to be informative, entertaining and funny. They’ve quickly developed a chemistry that I think will lead to a fast-paced, fun, high-energy show each morning.” Blackmon also serves as a sideline reporter on ESPN’s coverage of college football and the XFL. Johnson played for the Atlanta Falcons for five years and has been working in TV and radio in Birmingham and Atlanta. He’ll also be a part of the Atlanta Falcons Radio Network’s pre- and post-game shows. Morgan is a 15-year veteran of sports radio in Atlanta, most recently as the executive producer of the station’s afternoon drive show, “Dukes and Bell,” and the Atlanta Falcons Radio Network. Along with the new morning show, the station will also launch a new early morning show called, “The Hometown Take,” hosted by morning show producer Dylan Mathews that airs from 5:00 am to 6:00 am.

Industry Views

Monday Memo: Ditch the DJ Voice

By Holland Cooke
Consultant

Tip: If you’re auditioning for voiceover work, call yourself a “voice actor,” not an announcer.

The sound-alike DJ caricature delivery blends-into the blah-blah-blah that advertisers need to cut-through. Which explains why TV and movies actors are heard on so many national TV ads.

Listen carefully. You’ve heard George Clooney for Budweiser, Julia Roberts for Nationwide Insurance, Morgan Freeman for Visa. Tim Allen invites you to “Pure Michigan,” John Goodman pitches Dunkin, and Rashida Jones says fly Southwest. Not on-camera endorsements, unidentified voice-overs, with unaffected delivery. Network radio spots for The Home Depot? Actor John Lucas NAILS ‘em (pun intended).

Listen to the scene-setting voice-overs that “Magnum PI” star Jay Hernandez does within episodes, every bit as intimate as his predecessor Tom Selleck’s were in the 1980s version. Those Florida Orange Juice commercials Selleck V/O’d a while back sounded so effortless.

And maybe that’s the key. Don’t announce-AT-me, just tell me.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

The Weekend’s Top News/Talk Media Stories

The fallout from the failure of Silicon Valley Bank; the attempts by large groups of people to enter the U.S. by overwhelming border guards in El Paso and other border crossing locations; the 2024 presidential race; former Donald Trump attorney Michael Cohen set to testify before Manhattan grand jury investigating the Stormy Daniels hush money allegations; Russia’s ongoing assault on the Ukrainian city of Bakhmut; the atmospheric river event destined for Northern California that will bring more rain and potential flooding to the region; and Sunday evening’s Academy Awards show were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

The Uniqueness of the American Radio Talk Show Host

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Talk show talent, program directors, show producers and broadcast business decision-makers represent the core readership of this publication. Sometimes we are so close to something that we fail to see it for what it really is. That is the case of the “talk show host” in American radio. Michael Harrison refers to the often-shameless targeting of audiences as “the daily dance of affirmation.” I view the daily process of radio talk show hosting at its very core, as “the daily dance of freedom.”

Talk show hosts are a rare breed and endangered species who enjoy a unique freedom in American radio. Hosts can actually talk about whatever they want! Of course, they are subject to both the rewards and consequences of this freedom – but the process of doing a live talk show, sparked by opinion and controversy, is so spontaneous and uniquely dynamic that it cannot be controlled on a minute-to-minute level without losing the flavor that makes it so special and long-lived.

During a decade as a top-five market and network talk show host, no one has ever told me what to talk about. And for zillions of years as a programming executive prior to that, I never told a host what to talk about on their next show.

Talk hosts are granted remarkable radio freedom!  Music jocks haven’t had that freedom since the 1960s. Music jocks have to get up the courage to ask permission to merely change the order of songs on their play list. Talk show hosts “own” three or four hours a day on a significant station or stations to say whatever they wish. That’s amazing! At first that freedom was a daunting, humbling challenge for me. However, I have been guided by my experience in programming or having launched some of the world’s most successful talk stations.

Based on that experience from both sides of the mic, here’s what works: Talk can entertain a listener of any age and demographic if the host talks about the listener’s day. I talk about my day framed for a listener, one listener – water in the basement, trouble with the sister-in-law, the parent-teacher conference, more trouble with the sister-in-law, the check engine light in the car never wants to go out, life at Walmart. I talk from a place of trust.

Trust that events that poke the landscape of our lives are a very big deal. Trust that I will never find the “right” topic on any editorial page. Trust that you, dear listener, already know who you are going to vote for in any election and that this English major does not have the magic wand to change your mind. Trust that my on-air opinion must never waiver or we have no show.

Listen to talk shows and stations that reach demos under 50:  WMMS, Cleveland; KFI’s John and KenCasey Bartholomew at WBAP, Dallas; KMBZ, Kansas City; KFBK, Sacramento; the Elvis Duran Show; and streaming with Bubba the Love Sponge or Phil Hendrie. Those successful shows embrace the scope of conversation two best friends would have on the phone today. If two best friends would discuss a topic, why wouldn’t you share it on the air? If two best friends would never discuss it, why would you ever put it on the air?

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. 

Industry News

“95.7 The Game” San Francisco Drops PM Show, Unveils New Lineup

Audacy announces the new program lineup at sports talk KGMZ-FM, San Francisco “95.7 The Game.” Gone from the afternoon drive daypart are Damon Bruce and Ray Ratto, who exit the station. Moving to the afternoon show (2:00 pm to 6:00 pm) is the duo of Mark Willard and Dan Dibley. The station’s morning show featuring Bonta Hill and Joe Shasky adds an hour and is now heard from 6:00 am to 10:00 am, while midday hosts Matt Steinmetz and Daryle “The Guru” Johnson are now heard weekdays from 10:00 am to 2:00 pm.

Industry Views

Monday Memo: The Conscious Shopper

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWhenever possible, USA consumers will pay cash, and they’re paying-down credit card balances, per recently released Ipsos polling data.

Already coping with inflation and wary of a 2023 recession, consumers are in “need” vs “want” mode. They’re choosing generics and store brands and favoring purchases “made of high-quality and longer-lasting materials.”

One conspicuous exception to this growing frugality jumps-off the page…

Americans have a yen for vacation, if little else

“Alongside declining consumer confidence levels in the U.S., Ipsos online community members believe most of their cost-saving behaviors from the summer will continue, aside from cutting back on travel. Specifically, compared to the summer of 2022, they feel they are less likely to hold back on taking trips outside the home or making travel plans. After living through years of lockdowns and restrictions, they say travel isn’t something they are willing to give up in 2023.”

Sales lead: Local travel agents

Local radio is still local businesses’ best friend defending against e-commerce competitors, and personal service is the silver bullet. Travel is an Internet DYI remorse category, after disappointing experiences squandered bargain shoppers’ precious vacation time and money.

Hear the copy? Travel agents who have taken tour wholesalers’ junkets can recommend in a seductive anecdotal fashion. They describe meals in mouth-watering detail. “After all we’ve been through the last couple years, you’ve earned it! And I will personally see to all the details.”

And brainstorm which other local businesses sell the “experiences” that consumers, increasingly, choose over “things?” It’s a clear trend that cuts-across all demographics.

DJs, talk hosts, remaining promotion people and local newscasters: Read the room.

This IPSOS report is a free PDF download that takes listeners’ temperature.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend

Former President Donald Trump speaks at CPAC; the race for the GOP nomination in ’24; U.S.-China relations and warnings from the West that China should not assist Russia in its invasion of Ukraine; President Joe Biden visits Selma, Alabama and promotes voting rights legislation; a second Norfolk Southern train derailment happens this time in Springfield, Ohio; Russia’s battle to take control of the Ukrainian city of Bakhmut; the U.S. Energy Department’s conclusion that COVID-19 was the result of a Chinese lab leak; the testimony from FOX News executives and personalities in the Dominion Voting Systems lawsuit; and Lynyrd Skynyrd guitarist Gary Rossington dies were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Edison Presents 25th Edition of The Infinite Dial Study

Edison Research presented the result of its The Infinite Dial 2023 study during a webinar on Thursday (3/2). It represented the 25th anniversary of the study that Edison says is “the longest-running survey of digital media consumer behavior in America.” When the study debuted in 1998, 31% of Americans had internet access compared with 95% in 2023. In 1998, half of households had a computer, compared with 91% of Americans in 2023 who carry a computer – a smartphone – with them all the time. Other findings from this year’s edition of the study include: 1) 75% of Americans 12+ have listened to online audio in the last month; 2) Among U.S. adults age 18+ who have ridden in a car in the last month, 37% are listening to online audio in the car, up from 32% last year; 3) 42% of Americans 12+ have listened to a podcast in the last month, a new all-time high and up from 38% in 2022; and 4) 38% of U.S. adults age 18+ who have ridden in a car in the last month say they listen to podcasts in the car, up from 32% in 2022. Edison Research VP Megan Lazovick says, “After two previous annual studies that showed clear effects from the COVID-19 disruptions, the trends in audio and social media habits seem to be back on pattern. The growth of online audio and podcasting to record high levels is exciting to reveal.” See more about the study here.

Industry News

Katz in the Hat Makes His Annual Appearance

WRVA, Richmond afternoon drive talk host Jeff Katz made his annual appearance at a local school to read to children as part of Read Across America. Katz says, “Did the kids have a great time? Did I make it all rhyme? Jumped straight out of bed, to read while wearing a hat on my head. I was the Katz in a hat, Reading Across America Day and that’s that!”

Katz is pictured above (right) wearing his “Katz Hat” at Salem Church Elementary in Chesterfield, Virginia alongside the teacher whose class he read to.

Industry Views

The Daily Dance of Affirmation

By Michael Harrison
Publisher
TALKERS

Talkers Magazine - Talk radioThe embarrassing situation and accompanying financial vulnerability being faced by our colleagues at FOX News is a high-profile example of the consequences of audience “targeting” that has become the common positioning strategy in today’s competitive media marketplace.  The process is simple: You give the specifically targeted audience what it wants, not necessarily what it needs, even if what it wants is of dubious quality or unhealthy and – in the case of political talk media – untrue. It is a problematic, unsavory practice that has been brewing in our industry for years and, in the case of FOX, the proverbial toxicity has just hit the fan.

However, those in both the talk and print media, who are sanctimoniously gloating over FOX’s self-imposed misfortune, had better take a real hard look at themselves in the mirror. The strategy of serving up red meat to highly defined core audiences is practiced almost religiously by both the left and the right (not to mention purveyors of sports talk, specialty subjects and even music) – and the tolerance for talent deviation from this course by management has dwindled to almost zero. Today’s overworked and fear-driven managers have no stomach for audience complaints or ratings dips resulting from hosts saying things that do not resonate with the almighty “core.”

Smart programmers over the decades (and I’ve known some) understand that doggedly super-serving the low-hanging fruit of the core eventually yields diminishing returns. You wind up with a happier-but-shrinking audience of increasingly off-kilter zealots who eventually viciously turn on you when you stop feeding them the red meat they crave in what I call the daily dance of affirmation. It is that philosophical gray area between flat out lying or simply being wrong. What it comes down to is this inconvenient truth: programming for ratings, sponsorship support and audience approval isn’t simple.

Heaven help the progressive host who finds fault with Saint Biden or the conservative host who goes against the insidiously pervasive Trump factor. Or the sports talk show host who complains about the downside of betting. Or the music jock who actually engages in music criticism. This is the industry’s elephant in the room.

It’s time to acknowledge the beast.

Michael Harrison is the publisher of TALKERS.  He can be reached by email at michael@talkers.com.

Industry News Uncategorized

TheVerge: Why iHeartMedia’s Conal Byrne is Bullish on Podcasting

Conal Byrne, the CEO of iHeartMedia Digital Audio Group, spoke with Nilay Patel about the podcasting industry at TheVerge’s recent Hot Pod Summit. In the wide-ranging interview, Byrne says iHeartMedia’s structure with its radio group part of the Multiplatform Division and podcasting part of the Digital Audio Group does not limit how the two interact. “To be clear though, there’s a whole lot of fluidity between these segments. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. We have this mantra at the company that ‘Any seller can sell anything any day of the week wherever they live and work,’ and that has rung pretty true. That’s driven most of our growth in podcasting over the last two, three, four years at the company.” He also credits iHeartMedia’s history as a radio company with educating him about how radio personalities have developed the art of conversation. “But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium.” Read the full story here.

Industry News

The Weekend’s Top News/Talk Media Stories

Russia’s ongoing invasion of Ukraine and the UN General Assembly votes calling for an end to the war; the U.S. Energy Department concludes COVID outbreak was likely caused by lab leak; the blowback against “Dilbert” creator Scott Adams after his tirade calling Black Americans a “hate group”; the snowy weather hitting Southern California; the aftermath of the toxic train wreck in East Palestine, Ohio; the GOP race for the nomination in ’24; the legal battles facing former President Donald Trump; President Joe Biden’s student loan forgiveness plan goes before the Supreme Court this week; and Sunday evening’s SAG Awards ceremony were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

San Jose Earthquakes to Air on “810 AM The Spread”

Cumulus Media announces that Major League Soccer’s San Jose Earthquakes matches will air on KGO-AM, San Francisco “810 AM The Spread,” which will serve as the club’s new English-language flagship radio station. Matches were previously aired on sports talk KNBR. The Earthquakes will also continue to be heard in Spanish on “La Kaliente” 1370 AM/KZSF-AM. KGO program director Kevin Graham says, “Cumulus San Francisco is thrilled to continue our partnership with the San Jose Earthquakes for the seventh straight year and broadcast their matches this season on the all-new KGO-AM. With The Spread’s powerful signal and strong digital assets including the station’s app, more Quakes fans in Northern California will be able to listen and engage than ever before.” Ted Ramey – KCBS-AM reporter and host of KGO-AM’s “The Soccer Hour” – will serve as the primary play-by-play voice for home and away broadcasts and Joe Cannon will serve as the color analyst for home matches.

Industry Views

The Power of Magical Contesting

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Radio is good at contests. TV and print suck at contests. However, when listeners are asked why they tune to radio, contests are at the bottom of the list.

Contests are at the bottom because the question is not worded correctly. Dozens of focus groups reveal that nobody admits to entering radio contests. Wrong question. We changed the question: “Most people enter radio station contests, which ones have you entered?

Nine out of 10 hands shot up – all groups all demos. Every time.  That’s not the news. The news is that all participants STILL HAD THE PRIZE.  Yes, they kept it as a valued treasure.

The contesters remembered the station, the time they won and the DJ, even if they won 20 years ago. Why? Because it was their brush with show business magic. Radio makes magic. The more magic radio makes, the greater its engagement with listeners.

There is no magic awarding “$1,000 in our national contest.” Imagine following the $1,000 station promo with a news story about $2 billion Powerball drawings. Radio cannot compete for prize money, but radio can compete with magic. Yes, the research will show that most people want to win cash, but radio can’t give away enough cash to be memorable or emotional. Radio can make magic with creativity for very little money.

At the end of this column I’ll share with you the most magical contest ever produced by a radio station. To make magic first dive into the list of needs in a person’s mind. In 1974! I launched the first PAY YOUR RENT OR MORTGAGE contest. It was on WOR-FM in New York City.  Every winner came to the station to pick up their check and made the same statement, “I bet no one else had a bigger rent.” The rent or mortgage payment looms so large in our collective brain that it is overwhelming. What else looms large in your listener’s brain -solve the need, award the prize. Turn the $1,000 cash from corporate into something cool and top of mind.

For true engagement, award a specific element from your station or show. For example, Robert Clotworthy is the VO announcer on History Channel’s Ancient Aliens and The Curse of Oak Island. You know the voice. Clotworthy is a frequent guest on my show, “Sterling on Sunday.”  As a prize, we offer Robert to voice your voice mail greeting: “IS PETER A REMNANT FROM OUR DISTANT PAST? ANCIENT ALIEN THEORISTS SAY…LEAVE A MESSAGE.”

Every winner will be asked by their friends “How did you get that???”

Three keys to a successful contest: The prize, the prize, the prize. Very important: The magic of the right prize benefits the overall appeal of the station to every listener, not just contest players. That urgent suggestion is rooted in this astonishing fact first revealed by early PPM data: Contest players are primarily contest players. The PPM measures actual people and actual behaviors. Most contest players float to ANY station offering contest prizes. When the contest is over, the players migrate to the next station offering a contest prize.

This is the most magical contest ever produced, please listen to the whole, humbling aircheck. https://youtu.be/yt3io2nFlt4

 Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry News

“98.5 The Sports Hub” Host Tony Massarotti Serving Suspension

WBZ-FM, Boston “98.5 The Sports Hub” afternoon drive co-host Tony Massarotti is off the air this week serving a suspension for his racially insensitive comments made on last Friday’s program. As TALKERS reported on Tuesday (2/21), Massarotti – who co-hosts the show with Mike Felger – on Monday (2/20) apologized for his comments. You can see TALKERS coverage of that here.

Industry News

KBLA, Los Angeles Talk Host Areva Martin Wins Anthem Award

Areva Martin – host of the afternoon drive “Areva Martin in Real Time” on KBLA, Los Angeles – is honored with the Silver Award in the 2nd Annual Anthem Awards for her podcast “The Special Report – Spotlighting Racial Disparities and Social Inequities in America” in the Diversity, Equity, & Inclusion Social Media Content, Campaign or Channel category. The Anthem Awards were launched in 2021 by The Webby Awards to recognize social impact work across the globe. A noted civil rights attorney, Martin is also president and CEO of Special Needs Network, Inc, a nonprofit organization that responds to the crisis of autism and other developmental disabilities in underserved communities. She says, “Giving birth should be safe and joyous for everyone, but Black women are more than three times likely to die from childbirth than white women. We are thrilled to have our episode on ‘Black Maternal Health’ win Silver in competition of the 2nd Annual Anthem Awards. ‘The Special Report’ production team has spent countless hours producing powerful programming that spotlights social injustice in America to encourage social and systemic change. Every day at the Special Needs Network in Los Angeles, we live the values of diversity, equity and inclusion. This award recognizes our work.”

Industry News

White Sox Pitcher Threatens Audacy’s “670 The Score”

In a story being reported by numerous sources, including by FOX News here, Chicago White Sox pitcher Mike Clevinger – who is being investigated by Major League Baseball after allegations of domestic abuse – is threatening legal action against Audacy’s sports talk WSCR, Chicago “670 The Score” after his accuser appeared on the “Parkins & Spiegel” show. Olivia Finestead is the mother of Clevinger’s 10-month-old who went on the radio show to discuss the allegations against Clevinger, a move he called “really trashy of them. That was some lowlife material right there.” He was also quoted saying, “My lawyers are paying attention. My lawyers are getting in contact with them, and they probably already sent a cease-and-desist for defamation. So [they] just got themselves involved in this, too, so good for them.”

Industry News

The Weekend’s Top News/Talk Media Stories

President Joe Biden’s trip to Europe and his surprise visit to Ukraine; China’s top diplomat visits Russia; the rumors that CNN’s Don Lemon is in hot water with network brass in the wake of his calling GOP presidential candidate Nikki Haley “past her prime”; the 2024 presidential contest; former President Jimmy Carter enters hospice; the aftermath of the toxic train wreck affecting residents of East Palestine, Ohio; the ongoing search and recovery after the earthquake that hit Turkey and Syria; the deadly shootings at a Mardis Gras parade in New Orleans and in rural Mississippi; and actor-comedian Richard Belzer dies at 78 were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Gow Media to Launch “The Sports Kings”

Gow Media will launch the new show “The Sports Kings” on the SportsMap Radio Network on February 20 in the 4:00 pm to 6:00 pm ET daypart. The program is hosted by sports talk pro Gene Thompson, a.k.a. Mean Gene. Gow Media CEO David Gow states, “We are thrilled to add Gene Thompson to our impressive roster of talent. ‘The Sports Kings’ are committed to producing two of the most informative, fast moving, and energetic hours in all of sports radio. I know our audience and affiliates will be excited about the show!” Thompson comments, “The Sports Kings are ecstatic to join Gow Media and the SportsMap Radio Network. We look forward to providing our listeners with an informational, entertaining and engaging show.”