Study Says Podcast Listeners Favor Podcast Radio Concept
Podcast Radio reveals that a study by Coleman Insights concludes that 81% of respondents would be very likely or somewhat likely to listen to a radio station that broadcasts curated podcasting content. A description of Podcast Radio was tested via Coleman Insights’ Pod Predictor service. The appeal and
listener likelihood based on a description of Podcast Radio was measured among a panel of 500 18-64-year-old podcast consumers in the United States. Podcast Radio founder and CEO Gerry Edwards says, “Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home and mobile entertainment choice. This new data reinforces that strong, engaging, spoken-word content continues to evolve in exciting ways to meet the needs of U.S. listeners. That can enable radio to remain competitive and provide an attractive alternative for radio stations and radio groups.”
billion in total local advertising, only a 2.2% increase in local advertising year-over-year.” BIA VP of forecasting & analysis Nicole Ovadia adds, “As expected, 2024 will be driven by political spending, and, even in markets that are not highly contested there will be a large amount of political advertising. Local political advertising will be fueled by the presidential and senate campaigns as well as issue-based advertising. When we look at the forecast without political, we expect only a slight increase in ad spending due to both global and local economic trends that may create more cautious spending.” 
together a panel of educators, behavioral specialists and policymakers to examine how best to deal with pandemic learning loss won first place and will be received by the leading team members behind the town halls: anchor Eric Scott, director of content Anne Gress, news director Annette Petriccione, managing editor Sergio Bichao, and operations specialist Dan Alexander. The station also won in the Broadcast – Best Breaking News Coverage category for its coverage of the mayhem that erupted in Long Branch at the start of the summer season at the Jersey Shore. Managing editor Sergio Bichao, reporter Dan Alexander and then-producer and weekend host Jordan Jansson worked late into the night to chronicle a developing story that had far-reaching impacts on public opinion and policy relating to law and order. Finally, the station won in the Best Use of Sound for Radio News Story for reporter Dino Flammia’s series of on-air and online reports marking the 10th anniversary of Superstorm Sandy.
As your friends get fired and on-air hosts are replaced with WideOrbit and Profitable Software, the mournful refrain is to unfairly blame consolidation. Consolidation has, in fact, made the medium financially viable and brought hundreds of individual stations from a river of red ink to the glow of black ink. Prior to consolidation, over half the radio stations in the U.S. lost money – year after year. Not a secret stat, those numbers were revealed annually by the NAB.
were 33% more likely to say the brand “partners with all my favorite stores,” 81% more likely to indicate the e-commerce retailer “is a brand I trust,” 140% more likely to associate the brand for offering “the best sales and coupons”; 2) among those exposed versus those not exposed, brand equity measures surged, showing 54% growth in familiarity, 31% lift in average brand images, 37% greater consideration, 102% increase in purchase intent, and 55% growth in customer forecast; and 3) concluded that best practices to power direct-to-consumer marketing effectiveness calls for allocating 74% of marketing budgets to creating future demand (brand building) and 26% to converting existing demand (sales activation), targeting broadly to expand the customer base, employing emotional advertising to build direct-to-consumer brands and drive sales and profit, being known before you are needed, and buying lots of ads in all days and dayparts. 
Thanks to those who sent comments on last week’s column “
of local, national, and global business news as he chats with Chicago’s small businesses, entrepreneurs, and CEOs. Alongside news anchors Kim Gordon, Nick Gale, and Annie Krall, Gogoel shares the latest tech, consumer, and local business news, and why it matters to Chicagoans and their wallets. On the drive 
home each weekday from 4:00 pm-5:00 pm, host Bret Gogoel and the WLS Newsroom team share Chicago’s local news that matters on ‘PM Chicago.’ From politics and education to crime and health, ‘PM Chicago’ shines the spotlight on local stories that are important to Chicagoans, with reports from Kim Gordon, Nick Gale, and Annie Krall. WLS-AM program director Stephanie Tichenor states, “I am delighted to be adding local news and business programs for our listeners in the afternoons. Bret has risen through the ranks at WLS from a part-time board operator to news anchor and host and he is the perfect fit to helm these new offerings.”
Zone – a scoreboard of regional high school sports contests. The promotion is being led by the station’s “SportsTalk” program hosted by Scott “Quake” McMahen and Joe “Cowboy” Varner. McMahen states, “We want to hear great stories from local schools celebrating how athletics is a positive part of education and invite all area high schools to submit their most inspiring stories.” The award presentation will be made on-air on “Talk 102.3 FM” during the remote broadcast of the BlueCross Bowl Tennessee High School Football Championships on December 1-3.
radio and media company personnel focusing on where broadcasters are vulnerable and steps that should be taken to become more secure as well as comply with federal regulations. The 90-minute webinar will take place on Friday, October 20 at 2:00 pm ET.
The persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.
personality Mike Babchik. Amendolara has been hosting a program on CBS Sports Radio since 2017. SiriusXM VP of sports programming Eric Spitz states, “D.A. is one of the brightest stars in sports radio today. He delivers a terrific blend of informative and thoughtful sports talk with creative, entertaining humor, which is what our listeners are looking for as they start their day. He and Babs will make a dynamic team as they lead off our programming each morning.”
Hollywood and the nation in 2015 when Jill Blackstone, a respected television talk show producer, was accused of killing her disabled sister Wendy and their rescue dogs. While Jill Blackstone claimed the deaths were caused by accidental carbon monoxide poisoning, police believe she produced the scene to make it look like an accident. Although the case against Jill Blackstone ended with a no contest plea deal, a new anonymous source has come forward to release evidence never before made public, so that the real story of what happened to Wendy Blackstone, and the secrets being kept by the Blackstone family, can finally be revealed.
I asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”
Apple CEO John Catsimatidis and award-winning journalist Rita Cosby. Catsimatidis says, “Senator D’Amato is one of the smartest, most common sense, and knowledgeable people I know. From his many years in the U.S. Senate, Al has a deep understanding of the underpinnings of politics – local, national, and global – and will help 77WABC listeners discern the truth about what’s really going on in Washington and the world.” Senator D’Amato represented the state of New York in the U.S. Senate from 1981 to 1999. Following his departure from the Senate, he founded the lobbying firm Park Strategies. He says, “I am pleased to be part of the greatest news/talk programming in the nation. 77WABC is a station whose people call it the way it is and aren’t wed to a political party but are wed to doing what’s right in America.”
network, and this new project takes the audience “on a wild ride through the hottest headlines, trends, and debates that didn’t quite make it onto their daily radio show.” New episodes are posted Wednesdays on FOX Sports Radio’s YouTube page, and the podcast is available on iHeartRadio and everywhere podcasts are heard. 
Last week, with little time left on the clock, Disney and Charter Communications made a deal so that Charter customers could continue to watch Disney programming. Phew! Just in time for 15 million Charter cable customers to have access to that 53-year-old American institution called “Monday Night Football.”
place to be in the radio world than iHeartRadio. Thanks to the finest broadcasting executives around, Tom Cuddy, Thea Mitchem and Bernie Weiss for making it all happen. Walking to work every day is like walking through the Radio Hall of Fame. Just to get to my studio, I pass Elvis Duran, Jim Kerr, Charlamagne tha God, Angela Yee and other all-stars.” WOR program director Tom Cuddy adds, “When I joined WOR almost 11 years ago, Mark was my first hire. Since then, it’s been a blast watching Mark grow into becoming the highest-rated radio talk host in his time slot, along with digital numbers that are among the highest in the country.”
“Overreaction Monday” on September 4 that expands on the most popular segment of his flagship podcast, “The Rich Eisen Show,” into its own weekly podcast with Eisen and co-host Chris Brockman reflecting on the biggest fan- and hysterical media-driven overreactions from the previous weekend’s professional and college football games. To support his growing podcast network, Eisen has built an expanded studio and team in El Segundo, California with state-of-the-art recording equipment and set design. Eisen says, “Since joining the Cumulus family, they have shown unwavering support for my vision in growing my brand. As I have expanded my suite of services, they were the only ones I wanted to do business with, and I couldn’t think of a better place for my voice and productions to be heard over the coming years.” In addition to his podcast network, Eisen hosts the pregame and halftime shows for Westwood One’s syndicated “Monday Night Football” coverage and anchors “The Rich Eisen Show,” also syndicated by Westwood One for national radio.
Which is the more important “check the box” trait – persistence or passion?
For decades the power-lunch spot in Manhattan was the beautiful Four Seasons restaurant. Check it out: 
across all demographics, while heavy listening (listening more than 8 hours per week) increased year-over-year. Also from the study: 1) The number of Americans listening to podcasts has increased by 45% in the last five years, and more than doubled in the past decade; 2) the jump in listening while in the car (or on public transportation) is noticeable across all age groups. It is now the most popular location to listen to podcasts among consumers 18-34 and 35-49.