By Holland Cooke
Consultant
Thanks to those who sent comments on last week’s column “Beware The Banter.” For those asking how-much-is-too-much, this follow-up.
The old “Dick Van Dyke Show” depicted the life of TV writers. Collaborators Rob Petrie, Sally Rogers, and Buddy Sorrell spent their workdays in an office, riffing. The weekly script that emerged was careful with show host Alan Brady’s brand. He was a personality viewers came to know, one week at a time.
In offices like that, there’s a living document they call “The Bible.” For that first pilot episode, it might have been a single page of bullet points. A more recent example might have fleshed-out sitcom characters in broad strokes: Jerry is a comedian. He and Elaine used to date, now they’re friends. Elaine is from Maryland and she can’t dance.
Week-by-week, as we come to know these fictitious friends, new details humanize them further, and “The Bible” gets thicker. It guides writers, so they don’t burst our bubble by telling us Elaine is from Connecticut.
Similarly, your listeners come to know you, accruing your identity, one anecdote at a time. You may be as-surprised-as-flattered when you meet a listener who plays-back something about your life that you might not even remember sharing.
So, know that they know you. And when the boss or the consultant reminds you how mentally busy listeners are – and encourages you to keep-the-show-moving – you needn’t fret that you’ll sound like Sgt. Joe Friday in “Dragnet.” Final TV reference, I promise.
My point: The litmus test for whatever you share is relatability. I was born on the same day as one of the children of 50+ year WTIC, Hartford morning host Bob Steele, and my dad was forever bonded by his amusing baby stories. They were nuanced references, not longwinded rambles.
Remain humble about listeners’ attention.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke