Podcast Radio reveals that a study by Coleman Insights concludes that 81% of respondents would be very likely or somewhat likely to listen to a radio station that broadcasts curated podcasting content. A description of Podcast Radio was tested via Coleman Insights’ Pod Predictor service. The appeal and
listener likelihood based on a description of Podcast Radio was measured among a panel of 500 18-64-year-old podcast consumers in the United States. Podcast Radio founder and CEO Gerry Edwards says, “Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home and mobile entertainment choice. This new data reinforces that strong, engaging, spoken-word content continues to evolve in exciting ways to meet the needs of U.S. listeners. That can enable radio to remain competitive and provide an attractive alternative for radio stations and radio groups.”
