Industry News

TALKERS News Notes

Joe Rogan LogoEdison ResearchJoe Rogan Tops Podcast Ranking in the U.K.  Podcaster and media personality Joe Rogan’s popularity is strong on both sides of the Atlantic.  This is according to Edison Research in releasing the Top 25 Podcasts in the UK based on reach for Q2 2024 among weekly podcast listeners age 15+. Remaining in the same rank order in the top three are “The Joe Rogan Experience,” “The Diary of a CEO with Steven Bartlett,” and “Sh**ged Married Annoyed.”  To see the entire list, please click here.

 

Rob Parker Sports RapRob Parker’s “Sports Rap Radio” in Detroit Discontinues Broadcasting.  According to reports in Barrett Media and Awful Announcing, less than 90 days after launching the country’s first all-Black sports radio station, Rob Parker’s “Sports Rap Radio” is no longer on the air.  The groundbreaking format debuted on June 4 on WXYT AM 1270 which FOX Sports Radio host Parker and a group of backers leased from Audacy. On August 27 at 5:00 pm ET, Sports Rap Radio programming was removed from WXYT, with Parker explaining the station’s second round of funding didn’t come through. “Sports Rap Radio, the idea and concept, is viable and serves the underrepresented Black community in sports-talk radio,” Parker said. “I’m proud that we were able to launch the first all-Black sports talk station in this country. I’m proud of the product the staff delivered. But I’m devastated that I couldn’t deliver this for our culture. I failed my people.”  Parker had been working on the concept since 2020 taking note of there being no Black full-time sports radio hosts in Detroit. According to the reports, it’s not just Detroit – minority hosts have long been underrepresented by sports radio stations around the country. Only 10-14 percent of the on-air talent on nearly 800 sports radio stations around the country were Black or Hispanic as recently as 2020. Audacy has flipped WXYT back to its BetQL Network.

freestar

Industry News

Joe Connolly Joins WABC to Host Business Feature

New York City business news reporter Joe Connolly – who served as business reporter for WCBS-AM for more than 30 years – joins Red Apple Media’s WABC Radio to host the one-minute feature “Businessim Success Stories with Joe Connolly.” The program will highlight local business success stories and air on Monday, Wednesday, and Friday. Red Apple owner John Catsimatidis says, “Joe is the best business news reporter in New York and a highly trusted source for business intelligence. In the midst of questions about the economy and where it’s going, Joe will find success stories that inspire others. New York radio listeners, especially those who own or run businesses, will benefit from these uplifting interviews.”

Industry News

Audacy’s WCCO, Minneapolis Celebrates 100th Anniversary

Industry News

WDAY, Fargo Says Harris Campaign Misused its News Stories

Forum Communications’ news/talk WDAY-AM/FM, Fargo is considering its legal options with regard to its news headlines that were edited and then used by Kamala Harris’ presidential campaign. According to The National Desk, WDAY managing partner Steve Hallstrom says the campaign edited the headline of a WDAYim story that was used in a Google ad to read: “Harris Picks Tim Walz – 215,000 MN Families Win.” WDAY says it wrote no such headline. Hallstrom tells The National Desk, “They lied to everybody who saw that ad, and they misled them into believing that there is a news organization, with a 100-year history in our community of doing good solid journalism, that not only took sides in a political debate, if you will, but also openly performed cheerleading exercises on behalf of that candidate in their news headlines in their story. That’s wrong.” Washington, DC television outlet WJLA-TV writes, “A source familiar with the Harris campaign’s advertisement team told Axios the campaign buys ads with news links to give more context to voters searching for information about Harris.” Hallstrom responds to that saying, “I don’t care what their intent was or what they were hoping to do. All I care about is what happened to us. We have reporters in our newsroom who have been working in this market for decades to build their credibility as an objective and unbiased reporter.” See the full WJLA-TV story here.

Industry News

TALKERS News Notes

ABC Audio has won three Edward R. Murrow Awards. In the “Continuing Coverage” category, it wins for “Start Here: Israel-Hamas War,” while “Reclaimed: The Forgotten League” takes honors for “Excellence in Writing.” In addition, “Start Here: On the Brink” is an award winner in the “News Documentary” category.

Industry News

Union Comments on Audacy’s WCBS-AM, New York Decision

The radio industry was in shock yesterday after Audacy announced it will shut down the all-news format on New York’s legendary WCBS-AM and lease the signal to Good Karma Brands for its “ESPN New York” sports talk format. The Writers Guild of America East represents news staffers at the station, and it had theim following response to the company’s decision: “The Writers Guild of America East is devastated that Audacy, the second largest radio company in America, today announced that they are shutting down WCBS Newsradio 880, a trusted news source for New Yorkers since 1924. There were 23 WGA East members laid off by Audacy, and we expect the company to comply with the applicable provisions in our collective bargaining agreement, including guaranteed severance. Audacy is the owner of more than 200 radio stations in nearly 50 markets. The closure of WCBS Newsradio 880 is another example of consolidation by a major media conglomerate, which ultimately deprives the public of critical local news stories with different perspectives. Audacy’s decision is even more egregious given that this is a critical election year. This is a giant loss for New York City and the news industry at large.”

Industry News

GKB’s “101.7 The Truth” Presents Family Fest

Good Karma Brands’ urban talk WGKB-AM/W269DL, Milwaukee “101.7 The Truth” is presenting the second “Truth Family Fest,” August 17 at Riverside University High School. The 10:00 am to 2:00 pm event will allowim fans to engage with “Truth” hosts, enjoy delicious food, take in local entertainment. “Truth” hosts Tory Lowe and Melanie Ricks will broadcast live from 11 am to 1:00 pm. Station general manager Cherie Harris says, “We are thrilled to bring back Truth Family Fest for the second year in a row! This event is a celebration of family, community, and partnership. Truth Family Fest will provide valuable resources on healthcare, recreation, and back-to-school support, all aimed at making the transition to the upcoming school year smoother.”

Industry News

Trump-Backing Talker John Fredericks Dubs Project 2025 a “Grifter Sh*t Show”

On the heels of the resignation of Paul Dans, who served as the director of the Heritage Foundation’s controversial Project 2025, talk radio host and broadcasting entrepreneur John Fredericks is calling Project 2025 “an unauthorized grifter sh*t show that was generated by The Heritage Foundation for the sole purpose of raising money.” Fredericks is a dyed-in-the-wool Donald Trump supporter and operator of 10 conservativeim news/talk stations plus the John Fredericks Radio Network. He adds, “This undertaking was never authorized, sanctioned, or endorsed by President Trump or his campaign. Despite several very direct public communications disavowing any affiliation by Trump campaign senior staff, the fake news continued to propagate phony stories, which The Heritage Foundation and their Project 2025 leaders were willing and happy to substantiate. Sources say President Trump made the decision to shut it down himself. Good riddance to yet another grift charade using Trump to raise money.” TALKERS publisher Michael Harrison commented on Fredericks’ statement saying, “It has been disturbing watching the once-honored think tank known for its even-handed academic fastidiousness devolve into what is now perceived as just another fund-raising propaganda machine in the mud-slinging political wars. This is the kind of credibility squandering that damages the true American conservative moment and people’s confidence in all political organizations.”

Industry News

Edison Research: Digital Continues Eating into AM/FM Listening

Edison Research – celebrating 10 years of its Share of Ear audio survey – is making a topline finding from its subscriber-only dataset available to the public. The company says the data indicates some substantial shifts in the amount of time U.S. listeners age 13+ spend with various types of audio in an average day. “Ten years ago, the average American age 13+ spent just over half of their total daily audio time with AM/FM radio,im including radio over-the-air and radio streams. The next highest portion, 18%, was spent with owned music such as CDs and downloaded audio files, and 11% of their daily audio time went to streaming. Today, we see the increase in listening from linear sources to more on-demand audio sources such as YouTube for music or music videos (not the YouTube Music streaming service), and podcasts. Americans age 13+ now spend an average of 18% of their audio day listening to streaming music from sources such as Amazon Music, Apple Music, Pandora, and Spotify, 14% listening to YouTube for music, and 10% listening to podcasts. AM/FM radio still takes the largest portion of the audio day on a 13+ basis with 36%, driven heavily by in-car listening.” Edison director of research Laura Ivey adds, “A decade ago Share of Ear was created to answer the question, ‘What do Americans listen to?’ Today we can understand the listening patterns of Americans and see how audio sources have emerged to vie for our daily listening time. There are surely audio developments that we can’t even imagine that will impact our daily audio time over the next 10 years.” See more about Share of Ear here.

Industry News

McClure Segues To VP Of iHM’s Unified Partnerships CA

Sara McClure
Effective immediately, nine-year iHeartMedia Sacramento market president Sara McClure transfers within the company to become VP of its Unified Partnerships For California division. Replacing McClure as Sacramento market president is Steve Darnell (see story above). iHeartMedia Unified Partnerships president Michael Preacher states, “I am extremely excited to have Sara join our division. She will be broadening her responsibilities and offering her incredible expertise to leading agency partners throughout California.” McClure looks forward to, as she notes, “advancing my career by joining the Unified Partnership division. This incredible team has unlimited possibilities and I’m excited to bring my scope of marketing and big-idea thinking to our partners.” The Chico State University (California) alum has nearly 30 years of experience as a media executive, including director of sales for Entercom Sacramento, as well as positions at CBS Radio and Sinclair Broadcasting. She will report to United Partnerships EVP Breeanna Malik. Unified Partnerships provides advanced media resources for its ad agency partners.

Industry News

TALKERS News Notes

Virtual News Center adds a new affiliate station as Hometown Multimedia, LLC’s WCTR, Chestertown, Maryland begins using its local newscast service anchored by Peter Kileen.

The Alliance for Women in Media Foundation announces the inaugural Gracies Day of Giving on July 26, in honor of the late Gracie Allen’s birthday. Funds raised on this day will enable the AWMF to continue its tradition of students participating in the Gracies Leadership Awards Fellowship program and attending the event. AWMF president Becky Brooks says, “Generous donations will allow us to continue offering vital resources and opportunities to young women who are poised to make significant contributions to the media industry.”

Industry News

WABC, New York to Broadcast Live from RNC

WABC Radio and the Red Apple Audio Networks are broadcasting and streaming live from the Republican National Convention in Milwaukee today through Thursday. WABC says, “Throughout the day, WABC Radioim reporter James Flippin will capture the excitement from the convention floor with up-to-the-minute reports and on-the-spot interviews. WABC Radio host Jeanine Pirro will be attending the Convention and will stop by the WABC Radio Booth to share her views.” Company CEO John Catsimatidis adds, “This is an important time in America, and Americans want to know who will be the next president. As a trusted news and political source, it is our responsibility to provide WABC Radio listeners and our affiliated stations’ listeners vital information and insightful commentary live from the Republican National Convention.

Industry News

NJELEC: Spadea Can Remain on Air

The New Jersey Elections Law Enforcement Commission heard arguments on Friday (6/28) both for and against WKXW-FM, Trenton New Jersey 101.5 morning host Bill Spadea remaining on the air after declaring that he will run for governor of the Garden State in 2025 and ruled that he can continue to host his show, butim the commission will be “monitoring” his program. Spadea declared his candidacy a couple of weeks ago and filed the Form -D1 but has not filed his nominating petition since the primary race is not until next June. At that time, he will be a legally qualified candidate and will leave the air. On Friday, the commission was hearing arguments whether his being on the air is an in-kind contribution from employer Townsquare Media and violates the state law that prohibits single-source contributions of more than $5,800. Lawyers for fellow Republican primary candidates Jack Ciattarelli and Jon Bramnick argued that Spadea’s program is all about his thoughts on public policy, thereby giving him a thing of value. But Townsquare’s attorney stated Spadea doesn’t use his show to “express advocacy” and that it has “no value” to his candidacy.

Industry News

Veteran Radio Industry Executive Steve Lapa Passes

BREAKING NEWS:  Details at press time are still sketchy but TALKERS has learned that longtime radio industry executive Steve Lapa passed away this morning (6/28) at the age of 72. Cause of death is not available at press time. Lapa was the CEO and founder of South Florida-based media marketing firm, Lapcom Communications.  He was a widely read TALKERS columnist whose weekly “Pending Business” commentary was a source of information and inspiration to radio sellers across the nation and one of theim trade publication’s most popular features. He also recently appeared as the moderator of the “Generating News/Talk Revenue” panel at the recent TALKERS 2024: Radio and Beyond conference – a role he also played at the 2023 installment of the TALKERS conference. Lapa was highly active as an advisor to Newsmax Media for the past decade in the development of its multimedia operations including Newsmax Radio. Starting on-air, then working through the ranks of programming, production and sales, Steve Lapa, at age 25, became the youngest general manager in the US of a group owned top 30 DMA radio station WGRQ, Buffalo. Continually assigned to lead turnaround properties, Steve focused on delivering revenue and audience growth through the insightful opportunities blending on-air talent creating unique programming with high-profile event partnerships. He quickly became a category innovator. Steve’s first-mover concept, developed in the early era of superstar stadium concerts, proved highly profitable across program channels, talents, and venues at all levels. Steve held upper-level management positions at 28 radio and TV stations for public and privately held companies from South Florida to San Francisco. One of his most recent positions was as VP/GM of talker WFTL, Fort Lauderdale/Miami. After successfully managing and innovating for others, Steve and financial partner Myer Feldman co-founded Ardman Broadcasting of Florida and Cape Cod, to acquire underdeveloped broadcast assets, which were developed then divested at 200-400% returns. Steve went on as founder of his own Lapcom Communications generating the same results at his wholly owned stations.  Lapcom Communications was the parent company for Lapa’s current business activities until his death today.  More information including arrangements will be posted when available.

Industry News

iHM Philly Honored with Civic 50 Award

im

Pictured above are iHeartMedia Philadelphia region president Jeff Moore (right) and director of news and community affairs Loraine Ballard Morrill (left) as the company’s Philadelphia cluster is named a 2024 honoree of the Civic 50 Greater Philadelphia by the Chamber of Commerce for Greater Philadelphia in partnership with globally recognized nonprofit Points of Light, lead partner the Philadelphia Foundation, and other local partners. The Civic 50 Greater Philadelphia provides a standard for superior corporate citizenship showcasing how civic-minded companies can use their time, skills, and resources to drive social impact within their organizations and communities.

Industry News

New Jersey ELEC Receives Briefs in Bill Spadea Candidacy Matter

Tomorrow (6/28), the New Jersey Election Law Enforcement Commission will hold a hearing to rule on whether WKXW-FM, Trenton “New Jersey 101.5” air personality Bill Spadea’s remaining on the air prior to becoming a legally qualified candidate for governor, as he’s announced he intends to become, constitutes an in-kind contribution from employer Townsquare Media that would exceed the state’s single sourceim contribution limit of $5,800. Spadea, Townsquare Media and two other candidates – Jon Bramnick and Jack Ciattarelli – have submitted their responses to the ELEC’s Order to Show Cause. Spadea and his attorneys argue that the ELEC’s Order jumps the gun. “The attempt here to treat the policy and news discussions of Mr. Spadea’s radio program as an in-kind contribution to his campaign unambiguously violates the First and Fourteenth Amendments of the US Constitution and cannot and would not survive judicial scrutiny. What is rotten is the concept that Mr. Spadea should have to—on short notice in a newly created process, and without any complaint or evidence of a campaign finance violation in this Commission’s jurisdiction— ‘show cause’ and defend himself in advance of exercising his right to free speech.” For their part, lawyers for Bramnick and Ciattarelli cited examples of Spadea discussing issues relevant to New Jersey voters, including how state funds are spent, regularly on his show. The attorney for Ciattarelli writes, “Spadea and Townsquare cannot credibly suggest that allowing Spadea to be on the radio for four hours per day to discuss his opinions on politics and policy issues is not providing his candidacy with a ‘thing of value’ or contribution while at the same time they are charging Ciatarelli $500 per minute for airtime. Once Spadea declared as a candidate and filed a Form-D1 he and his employer became subject to the New Jersey Campaign Contributions and Expenditures Reporting Act.”

Industry News

Talk Host and Governor Candidate Bill Spadea to Appear Before NJ Election Commission

On Monday (6/17), WKXW-FM, Trenton “New Jersey 101.5” morning drive host Bill Spadea announced his candidacy for governor of New Jersey as a Republican. Townsquare Media stated that regarding Spadea continuing to do his radio show “we have taken steps and imposed guidelines to ensure that Bill’s on-airim presence over the coming months and until he becomes a legally qualified candidate are in accordance with New Jersey election law, applicable FCC guidance, and industry standards and best practices for such circumstances.” The question that the New Jersey Election Law Enforcement Commission has is because a gubernatorial candidate in the 2025 primary election must not knowingly accept a contribution in excess of $5,800 from a single source, is Spadea’s radio show – a valuable medium through which to campaign – an in-kind contribution that surpasses that monetary threshold? The Commission is requesting that Spadea appear before it at a hearing on June 26. The Commission has issued an Order to Show Cause at which time “Spadea for Governor, Candidate Spadea, and Townsquare Media shall appear and show cause before the New Jersey Election Law Enforcement Commission for consideration by the Commission as to why a determination should not be made that the candidate’s radio airtime is an in-kind contribution from NJ 101.5 or Townsquare Media and therefore subject to the contribution limit.” The same parties are ordered to file written responses by Monday (6/24).

Industry News

Aitken Named Cumulus Media Chief HR Officer

Cumulus Media promotes Kriston Aitken to chief human resources officer, effective July 1, 2024. She’ll be responsible for human resources strategy and operations, talent management, compensation and benefits, and supporting the advancement of the company culture. She succeeds Todd McCarty, who is retiring afterim nearly nine years with the company. Aitken joined Cumulus Media in 2016 and has been SVP of human resources for the past two years. Cumulus CEO Mary G. Berner says, “For the past nearly eight years, Kriston has been a stand-out HR executive, and I’m delighted that she is fully ready and able to step into this important role. Given our significant focus on culture and the fact that 94% of our surveyed employees express pride in working at Cumulus, it’s crucial to have a leader genuinely invested in cultivating our culture. Kriston’s commitment to this aspect and her proven operational skills give me full confidence that she will continue to enhance the legacy that Todd leaves behind.”

Industry News

Talk Media Network to Distribute The Transportation Channel

The Transportation Channel signs a multi-year deal with Talk Media Network for the latter to syndicate “The Transportation Channel Minute” beginning July 1. The Transportation Channel founder Matthew Perry says, “The transportation channel is innovating the way the world will consume its transportation news. Despite the headlines, major media outlets in the U.S. do not allocate sufficient time or resources needed to cover key advancements and concerns in the transportation sector adequately.” Perry notes that data shows U.S. households spend an estimated $1.2 trillion on transportation costs, the second largest household expense behind housing. He adds, “But until now, no media outlet has been exclusively dedicated to servicing consumers in this critically important category. I am thrilled with our partnership with Talk Media. Look out, world, here we come.”

Industry News

WWL, New Orleans Inks Deals with Saints and Pelicans

Audacy announces new, multi-year broadcast agreements with the NFL’s New Orleans Saints and the NBA’s New Orleans Pelicans for all Saints and Pelicans games to be broadcast live on news/talk WWL-AM/FM. WWL has been the flagship station for the New Orleans Saints continuously since 1995. Theim Pelicans had been heard on iHeartMedia’s WRNO-FM. Audacy New Orleans SVP and market manager Dan Barron states, “We are honored to extend our partnership with the New Orleans Saints and excited to bring the New Orleans Pelicans into the WWL family. This agreement reaffirms our dedication to providing fans with the best sports broadcasting in the region. We are proud to be the go-to source for Saints and Pelicans coverage and are excited to bring every thrilling moment to our listeners.”

Industry News

State Associations Lobby for Broadcast VOICES Act

In a letter to congressional leaders, the 50 state broadcasters associations are seeking support for and passage of the Broadcast VOICES Act that would reinstate the tax certificate program at the Federal Communications Commission, encouraging investment in TV and radio broadcast station ownership for women and people of color. They note that from 1978 to 1995, the Minority Tax Certificate program established at the FCC provided a tax incentive to individuals who sold their majority interest in a broadcast station to people of color. They say, “During that time, TV and radio broadcast station ownership by people of color increased by more 550%. Fast forward to 2024, diverse ownership in our industry has drastically changed not due to lack of effort or interest, but due to lack of access to capital. Currently, women make up less than 6% of broadcast TV station owners and people of color make up less than 3%. When it comes to broadcast radio station owners, women make up around 7% of owners and people of color make up less than 3%. Broadcasters provide an invaluable resource to all communities, serving as a local and trusted source for news and information across the country. Our strength is in our ability to cover diverse community experiences and tell stories from an authentic perspective. The tax certificate program will help us build a local media landscape that reflects our communities on the air, both in the control booth and boardroom. Additionally, the Broadcast VOICES Act will help with building a pipeline for a new generation of broadcast station owners that is inclusive of women, people of color and other underrepresented individuals. We therefore urge Congress to act swiftly and pass H.R. 8072 and S. 4158 to make sure that all voices are accurately represented in the broadcasting industry.”

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Veritonic Debuts Cross-Podcast Listener Measurement

Audio analytics and research firm Veritonic announces the enhancement of Cross-Podcast Listenership Measurement within its platform. Veritonic says its cross-podcast listenership measurement aggregates datasets from proprietary sources to track and analyze listener behavior across a vast array of podcastsim and platforms. This data enables users to understand where their unique audiences are listening, and where there is cross-listenership overlap. Veritonic CEO and co-founder Scott Simonelli adds, “By offering a holistic view of listenership patterns across the podcast ecosystem, we empower brands to make data-driven decisions that maximize the reach and impact of their audio advertising investments.”

Industry News

Salem Media Group Q1 2024 Revenue Down 8.3%

The first quarter of 2024 brought in net revenue of $58.6 million, a decline of 8.3% from the same period in 2023 for Salem Media Group. The company’s broadcast revenue fell 4.6% to $46 million, while its digital media revenue rose 1.9% to $10.7 million. The company reports a net loss of $5.1 million, basically the same as it reported in Q1 of 2023. Regarding its revenue,im Salem states, “Revenue growth from the sale of broadcast airtime is negatively impacted by audiences spending less time commuting, certain automobile manufacturers removing AM radio signals, increases in other forms of content distribution, and decreases in the length of time spent listening to broadcast radio as compared to audio streaming services, podcasts, and satellite radio. These factors may lead advertisers to conclude that the effectiveness of radio has diminished. We continue to enhance our digital assets to complement our broadcast content. The increased use of smart speakers and other voice activated platforms that provide audiences with the ability to access AM and FM radio stations offers potential sources for radio broadcasters to reach audiences. Our broadcast advertising revenue is particularly dependent on advertising from our Los Angeles and Dallas markets, which generated 15.3% and 18.4%, respectively, of our total net broadcast advertising revenue during the three-month period ended March 31, 2023, compared to 15.1% and 18.7%, respectively, of our total net broadcast advertising revenue during the three- month period ended March 31, 2024.”

Industry News

Audacy Observes Mental Health Awareness Month

May is Mental Health Awareness Month and Audacy announces its plans for this time dedicated to raising awareness and promoting understanding of mental health conditions. The month-long observance aims to reduce the stigma surrounding mental illness, increase access to mental healthim resources, and encourage people to prioritize their mental well-being. “I’m Listening,” Audacy’s flagship program created on the belief that the power of talk saves lives, is continuously committed to delivering more mental health conversations, resources, and pathways to help over 200 million listeners. The company says, “We are trusted companions and loyal friends to our listeners. We know the power of talk saves lives. We meet people where they are and assure them it’s okay to not be okay. Each year, Audacy activates ‘I’m Listening’ through national campaigns featuring artists, celebrities, and athletes who share their experiences with mental health. Partnering with the American Foundation for Suicide Prevention (AFSP), these events help raise awareness and support of issues that we all face in our daily lives. This year’s broadcast will air on Wednesday, September 25 from 7:00 pm to 9:00 pm.”

Job Opportunity

Stonecom Has Openings in Cookeville, Tennessee

Stonecom Cookeville has three positions open. They are seeking a broadcast journalist/news reporter who is a lover of news who wants to lead their team and do news the right way. It is radio but on-air does NOT have to be part of the job. Writing and reporting MUST be part of the job. Send writing samples,im airchecks, and salary requirements to the address below. The company also seeks an on-air talent and programming assistant to be a part of the Lite Rock 95.9, Rock 93.7, 106.9 Kicks Country, News Talk 94.1, 93-3 The Dawg, Sports Radio 104.7, 101.9 / AM 920 WLIV, 96-9 Hwy 111 Country team. Send your resume. Send an aircheck. Send two sentences describing your goal in work and why this job interests you. You must do all three. And finally, Stonecom is seeking a graphic artist who designs clean, attention-getting logos, posters, mailers and web graphics. A great opportunity to supplement your income, add additional clients to your growing repertoire, or work from home. Send at least five examples of your work – along with your resume. Reply to: Stonecom, Attn: Human Resources, 1 Stonecom Way, Cookeville, TN 38501 Or email marcia@stonecomradio.com. Stonecom is an Equal Opportunity Employer.

Industry News

AM Radio Legislative Hearing Set

Congressional Seal“Draft Legislation to Preserve Americans’ Access to AM Radio” is the title of a legislative hearing that House Energy and Commerce Committee chair Cathy McMorris Rodgers (R-Washington) and ranking member Frank Pallone (D-New Jersey) will hold the last day of the month (4/30). Rodgers and Pallone previously released draft legislation that mirrors legislative language the Senate Commerce Committee passed out last year. NAB president/CEO Curtis LeGeyt comments, “NAB is deeply grateful to chair Rodgers and ranking member Pallone for their continued leadership in safeguarding continued access to AM radio in new cars. With 82 million monthly listeners, AM radio is the backbone of the Emergency Alert System and serves as a trusted source of factual news and diverse programming in communities across the country. Local broadcasters look forward to continuing to work with [Rodgers, Pallone] and all committee members to ensure this critical communications medium remains accessible to listeners across the country.” The AM Radio for Every Vehicle Act (S.1669/H.R. 3413) currently has 48 co-sponsors in the Senate and 245 House co-sponsors. In related news KFNX, Phoenix owner Bill Brady will be delivering an address titled “The Case for AM Radio” at the forthcoming TALKERS 2024:Radio and Beyond conference on June 7 at Hofstra University.  More information in stories below and here.
Industry Views

Sabo Sez: Tap into The Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imGrowing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register?  The answer is not complicated but it is complex.

A great amount of energy and brain power goes into brand names, logo design, show topics but very little study is made of how often a company should deliver information to their target. The answer to the question of “how often” is critical to landing marks in the Nielsen diary, seeking for your station online or in-car. Effective frequency is essential to everyone’s success!

“When you’re sick of the song, that’s when the listener is just hearing it…” isim about all the science any of us have been tutored in on the subject of effective frequency.

Frequency of message has, in fact, been studied for over 100 years and the answers are astonishing!  The most important, useful  frequency of message studies are in the book, Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness.

I bought the book in 1981 to find answers to how much external advertising does a station need to win (remember?)… how often to rotate a song promo or topic? The answers are not found in myth and legends but in hard studies conducted by companies such as Lever Brothers and Procter & Gamble.

The book was assembled by the Association of National Advertisers. It is a collection of landmark major studies on how memory is Impacted by the frequency of message exposure.  Expertise on the workings of memory is obviously the most important knowledge in a Nielsen diary market and vital to growth in metered markets if a station has been starved of a promotion budget. This book was edited by the head of research for Lever Brothers, Michael J. Naples.

The next three Sabo Sez columns will highlight more actionable data from the book. For example, the studies in the book offer hard data about on how many spots your listener can tolerate, how often to state and restate the topic, phone number, your name and more. This book has, by far, offered my work the most powerful guidance of any source.

Here are a few facts you might be able to put to use right now:

1. The first and last spot in a cluster enjoys the greatest recall. Promos work equally well in either position. Spots placed first and last should be charged more.

2. Moving money out of a TV campaign and putting it into a radio campaign will neither diminish nor improve response. BUT holding the money in a TV campaign and adding money for a radio campaign will improve response.

3. Stunning: For many product categories, daypart significantly impacts the likelihood of conversion to sales. Food product commercials, according to an Ogilvy & Mather study, convert to sales significantly better in late night, fringe time than in daytime.  In fact, food product ads in prime time have a negative impact on sales.

4. Properly conducted research for consumer goods products can be successfully applied to media content development.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

NPR Suspends Editor Over Critical Essay

NPR senior business editor Uri Berliner has been suspended for one week from the public media organization after writing an essay for the Substack publication The Free Press without seeking permission from NPR first as required by his contract. However, it was the content of the piece that’sim caused controversy as Berliner criticized the organization saying it “had allowed liberal bias to affect its coverage.” This comes as there is renewed interest among conservative legislators in challenging the use of federal funds for public media with allegations of editorial bias as a primary reason to end federal underwriting of media. NPR managing editor for standards and practices Tony Cavin spoke to The New York Times about Berliner’s piece and said it “mischaracterized NPR’s coverage of crucial stories.” Read the NYTimes story here.

Industry News

Erica Farber Honored with MIW’s Inaugural “Impact Award”

Mentoring and Inspiring Women in Radio, Inc honors RAB president and CEO Erica Farber with the inaugural “Impact Award.” This honor is “dedicated to honoring a woman who has effected positive change on multiple fronts. A true champion of service, this individual actively engages with impactful organizations, generously contributing their time, wisdom, network, and resources. They are deeplyim involved, consistently doing the work necessary to drive meaningful change.” Farber’s long and storied broadcasting career includes her work leading the RAB for the past 12 years. MIW board president Ruth Presslaff says, “What more can be said about Erica that hasn’t yet been said? She is a strategic thinker and true trendsetter who gives generously of her time and wisdom. MIW is a better organization because of her.  The industry has been enriched in countless ways because of her. What an impact this woman has made!” Farber comments, “I am deeply honored. Being recognized by such influential women in the industry is incredibly meaningful and humbling to me. I owe immense gratitude to the mentors and inspirational women who have supported and uplifted me along the way. They are the foundation of my success. My heartfelt thanks go to Ruth and the MIW Board, and to all of you who share my passion for radio and the impactful work we are privileged to do every day.”

Industry News

Futuri: Audiences Expect Media to Use AI

According to a study from Futuri and CMG Custom Research, not only do radio and television audiences expect media to use artificial intelligence in broadcasts, 20% believe they’ve already listened to a radio station using it and 49% of TV news viewers believe they’ve seen it. Futuri CEO Daniel Anstandig presented the results of the nearly 5,200-person study at the NAB Show in Las Vegas. Other takeaways from the study include that for radio, people cannot easily distinguish between human and AI audioim content: Participants were presented with paired samples of AI-generated voices created using Futuri’s AudioAI and human voices. 60% of the time, they identified the AI as human. The study also found respondents open to the use of AI with many believing that AI will improve content across news, video, and audio. For example, 45% of TV news viewers believe AI can assist in selecting better news stories; 54% of local TV news viewers believe AI can enhance weather forecasts, showcasing the potential for AI to elevate traditional news through proper newsroom integration; and respondents also indicated a high level of trust in AI-generated content, specifically when informed by reputable sources like local and national news outlets. Anstandig comments, “Futuri’s study shows that audiences are open to media’s adoption of AI for content creation. In fact, they already believe they’ve experienced AI in use on radio and television. We learned that audiences believe that AI will assist media in creating more relevant and engaging content. They just want to be informed of its use, and for it to be used in the right scenarios.

Industry News

“LaVicka, Theo and Stone” Ends as Changes Coming to “ESPN 106.3” in West Palm Beach

According to a story in the Palm Beach Post, Good Karma Brands’ sports talk WUUB-FM, West Palm Beach “ESPN 106.3” is undergoing programming changes that begin with the demise of the “LaVicka, Theo and Stone.” Ken LaVicka made the announcement on the program earlier this week as he exitedim the station. The piece notes that LaVicka said co-host Theo Dorsey will remain with the station hosting his own show beginning on Monday (4/8). The Post reports that GKB West Palm Beach general manager Stephanie Price issued the following statement: “LaVicka is still a teammate, and we are working with him on his future. We are always on the lookout for talent who can bring a new perspective to the market. We are putting more resources into both our radio and digital platforms to engage and reach the most fans, as consumption continues to evolve, as well as provide our partners more opportunities to reach those fans.”  Read the Post story here.