Industry News

Cumulus Launches “The Game Sports Radio Network” Across Three Markets

Cumulus Media announces that it is launching “The Game Sports Radio Network” across three South Carolina markets. The network originates from the company’s WNKT-FM, Columbia “107.5 The Game” – which serves as the flagship for South Carolina Gamecocks sports. Network content is also now heard on former classicim country WWFN-FM, Florence – now branded “100.5 The Game” – and sports talk WSEA-FM, Myrtle Beach, which re-brands as “100.3 The Game.” WNKT program director Terry Ford says, “‘107.5 The Game’ Columbia, has been keeping the Midlands sports fans informed, engaged, enlightened, entertained, and sometimes enraged for 16 years! Our live and local team of sports specialists interviews coaches, players, and fans, and invites listeners to participate via call, social media, and on-location events. At our core are the teams, coaches, players, and fans of the South Carolina Gamecocks. We are very excited about growing the ‘107.5 The Game’ brand into two markets in South Carolina and making our great content available to almost half of the state.”

Industry Views

Pending Business: Head Start

By Steve Lapa
Lapcom Communications Corp
President

imIt’s time to start planning your holiday strategy.

Wait, what? You have not finished Q3 and here I am pushing Q4?

The fourth quarter is easily the most time consuming, thought provoking, overwhelming mish-mash time of the year for every Baby Boomer and Millennial walking the planet. Especially those of us who earn our keep marketing. The transition window from Q3 to Q4 is the perfect time to lock down your plan and that window is about to open.

Let us review priority planning:

If you sell at the national level, your upfronts are in play and gradually moving to the won-lost report as you juggle and balance your daily avails.

If you sell at the local level here are five thought starters, so start thinking:

— Second Opinions. As we review everything from our insurance, financial, legal and medical needs, everyone can use another set of eyes on the prize. Plans change, laws change, life happens. Suggest messaging that works. Start prospecting now.

— Gift Giving. Last year over $200 billion was spent on the holiday season. Will your audience spend more this year than they did last year? Considering online research is a part of daily life, when do the purchase decisions really begin?

— Politics. You don’t need this column to remind you nearly 13 million watched the debate on August 24. Voters are interested in how this tumultuous political scene will ultimately play out. Politics is big business, and nobody covers it better than talk radio. We are in this window through 2024, get focused on where you need to be.

— Holiday Travel. Just this past week, our family get together was impacted by airline delays, rescheduling, and traffic. Travelers will plan earlier and smarter. You may or may not have contacts at the airlines but consider all the businesses that thrive based on travel and tourism.

— Weather. Is there a market that is immune? From hurricanes and wildfires to snowstorms and floods, weather is a factor that can impact your business flow in both a positive and negative way. As we say here in Florida, Be Prepared!

I am guessing you have thought about everything you’ve just read. I never assume the gap from thinking to doing happens. You know what they say about assuming…

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Michael Harrison Discusses AI as Used to Create Stunning Images on New Gunhill Road Video

The historic rock band Gunhill Road, of which TALKERS founder Michael Harrison is a member, has just released a new advance track from its forthcoming fifth album. The song, “I Got a Line in New York City,” is a genre-bending combination of jazz, rock, and blues with a Broadway flair. Harrison serves as lead vocalist on the song which he co-wrote with his bandmates Steve GoldrichPaul Reisch and Brian Koonin. Further energized by its provocative music video, “I Got a Line in New York City” is slightly abstract and even mystical – while, simultaneously, heart-tugging and down-to-earth. The engaging narrative puts an ultra-modern-but-somewhat-retro twist on the classic story of a young person (Brando Young) whose lifelong dream of making it on the stage is dashed by the cold, harsh reality of the big time. HERE’S THE HOOK: The visual images that bring stunning dimension to the video were created by human artists – under the direction of the video’s producer, TALKERS associate publisher Matthew B. Harrison – tapping into the assistance of leading-edge generative AI on every panel. Michael Harrison states, “The experience of employing the assistance of ‘generative artificial intelligence’ to render these images of an ‘alternate universe’ version of the Big Apple, sprinkled with bizarre characters and weird technology, has been one of the most exciting, challenging, and educational experiences of my media career. I’m thrilled to be able to go out there now and talk about life-changing AI with this knowledge under my belt.” Harrison is embarking on a mini-media tour to discuss the AI aspect of the video and the sociological implications of this game changer.  To arrange a phone interview with Michael Harrison please call Barbara Kurland at 413-565-5413 or email info@talkers.com.  To view the video, please click here: www.igotaline.com

Industry News

TALKERS News Notes

CBS News is presenting the Labor Day special “Workers Across America,” hosted by Gil Gross. The three-hour show investigates the future of organized labor, the re-thinking of the importance of a college degree, toxic co-workers, how AI will radically change the workplace and more.

Bonneville’s news/talk KTAR-FM “News 92.3 FM” and sports talk KMVP-FM “Arizona Sports” hosted the 15th annual Phoenix Children’s Give-A-Thon August 14-18 and raised $2,168,483 to support care at Phoenix Children’s. Bonneville Phoenix SVP and market manager Ryan Hatch states, “It is incredible to see $2.16 million raised through powerful storytelling that inspires our generous community to step up for the kids in Arizona. We are so grateful for our caring audiences, sponsors, team partners, and the hundreds of volunteers for their wonderful support of Give-A-Thon.”

iHeartMedia and the NFL announce an exclusive multi-year deal to bring “The Fantasy Footballers Dynasty Show” podcast to the NFL Podcast Network. A spin-off of the “Fantasy Footballers Show” started in 2014 by hosts Andy Holloway, Jason Moore and Mike Wright, the recently launched podcast dives into the Dynasty world of fantasy football including NFL rookie scouting, NFL draft coverage, Dynasty draft advice, player breakdowns and more.

Industry News

Stoney to Exit WXYT-FM, Detroit After the Super Bowl

Longtime Detroit sports talk personality Mike Stone, a.k.a. Stoney, announced to listeners this morning (8/23) that he will leave Audacy’s WXYT-FM “97.1 The Ticket” after the Super Bowl in February. He co-hosts the morning drive show with Jon Jansen. Stoney told his audience he hopes theim Super Bowl will include the Lions, “There is nothing like an NFL run and nothing like knowing your team has a legitimate chance to get to the Super Bowl. I don’t know if they do, but I think it could be the start of a yearly thing. Them getting to the Super Bowl in my last year of doing the morning show, it would be unbelievable. I’d consider myself the lucky charm.” The 64-year-old Stone has been on Detroit sports radio since helping launch the format on WDFN-AM, Detroit in the early 1990s. Stone says he’ll stay with the station as a fill-in host for two more years.

Industry News

Broadcasters Foundation Launches Tips & Sips for Young Broadcasting Professionals

The Broadcasters Foundation of America announce Sips & Tips, the second event in its campaign to give young professionals networking access to top-level broadcast industry managers and executives. Sips & Tips will take place during the Foundation’s Celebrity Golf Tournament & Fundraiser on September 11 at theim Greenwich Country Club. The Sips & Tips includes a two-hour golf lesson from a pro followed by access to the invitation-only reception and dinner and costs $300. BFoA president Tim McCarthy comments, “With these events, we open doors for junior professionals that can lead to long and fulfilling careers in broadcasting. We also bring awareness about our charitable mission to tomorrow’s broadcast leaders, helping to ensure that the Foundation will continue to provide aid for those in our business who need it most.” See more information here.

Industry News

Yesterday’s (8/22) Top News/Talk Media Stories

Former President Donald Trump’s co-defendants begin setting bond in Fulton County, Georgia case; Trump’s skipping tonight’s GOP debate and his plans to release a sit-down interview with Tucker Carlson; the 2024 presidential race; the Hunter Biden special counsel investigation; President Joe Biden’s visit to Maui; Vladimir Putin missing from the BRICS summit & the related U.S.-China relations; the Russia-Ukraine war; and the heat dome bringing sweltering conditions to the South and Midwest were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

KTUC-AM, Tucson Relaunches as “Freedom 1400”

Cumulus Media announces it is flipping KTUC-AM, Tucson to talk as the all-new “Freedom 1400,” Tucson’s Conservative Talk Station. It had been airing an adult standards format. It is now airing syndicated talk radio shows including FOX News Radio’s “Brian Kilmeade Show” and the “FOX Across America with Jimmy Failla,”im Westwood One’s “Dan Bongino Show” and the “Chris Plante Show,” plus Ben Shaprio and FNC’s Guy Benson. KTUC program director Herb Crowe states, “We’re thrilled to unveil ‘Freedom 1400,’ Tucson’s Conservative Talk Station. As we embark on this exciting journey, we’re committed to providing a platform for open dialogues, diverse viewpoints, and robust discussions that matter to our community. With our esteemed lineup of talk show hosts, we’re confident that ‘Freedom 1400’ will become an essential source of information and insight for our listeners.”

Industry News

TALKERS News Notes

Red Apple Audio Networks says it’s now affiliated with 214 stations since its launch 18 months ago and its programming is heard in 15 of the top 25 DMAs, including its flagship 77 WABC, New York.

Dick Broadcasting transitions WRNS-AM, Greenville, North Carolina to a sports betting format using content from VSiN, The Sports Betting Network. The station is being rebranded “Bet on the Bull 960 AM.”

OutKick will host a one-hour special titled, “OutKick on Fox,” that will air Sunday (8/27) at 10:00 pm ET on FOX News Channel. OutKick founder Clay Travis and hosts Tomi Lahren and Charly Arnolt will “provide their unfiltered opinions on sports, culture, and the topics Americans are talking about right now.” Special guests will include Riley Gaines, host of the “Gaines for Girls” podcast on OutKick, OutKick.com columnist Mary Katherine Ham, and former NBA player Enes Kanter Freedom.

Zimmer Midwest Communications announces listeners to its Springfield, Missouri stations – including news/talk KWTO, raised a record $38,770 during the 12-hour Honor Flight of the Ozarks Radiothon on August 18. Money raised from the radiothon goes directly to send local veterans to Washington, DC on honor flight missions to visit the World War II, Korean and Vietnam War Memorials, the Navy, Air Force and Marine Corps Memorials, and many others.

The Premiere Networks syndicated “Dan Patrick Show” is broadcasting live from Ireland for the Aer Lingus College Football Classic featuring the University of Notre Dame vs. the United States Naval Academy game at Aviva Stadium on Saturday (8/26). “The Dan Patrick Show” will originate from 9 College Green in the Temple Bar district of Dublin tomorrow through Friday. The Dan Patrick crew will also be joined by actor Will Ferrell.

Industry Views

Pending Business: TV Knows Best

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Michelle Beadle and Cody Decker Partner for SiriusXM Sports Show

SiriusXM announces the launch of a new daily show on the Mad Dog Sports Radio channel starring former ESPN personality Michelle Beadle and former MLB player Cody Decker airing live from 12:00 noon to 3:00 pmim ET. SiriusXM vice president of sports programming Eric Spitz says, “Michelle and Cody bring a tremendous level of energy and passion to the mic, which our listeners will love. ‘Beadle & Decker’ is an outstanding addition to Mad Dog Sports Radio and their strong personalities and opinions will help us continue to deliver the best all-sports talk channel to listeners across the country.”

Industry News

Yesterday’s (8/16) Top News/Talk Media Stories

The latest indictment of former President Donald Trump; the 2024 presidential race and next week’s GOP debate in Milwaukee; the aftermath of the deadly wildfires in Maui; the Hunter Biden special counsel investigation; the Florida Black history teaching controversy; Russia’s blocking of the shipping corridors in the Black Sea; the Canadian wildfires; and the uptick in COVID cases were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

PodcastOne Approved for Trading on Nasdaq

LiveOne – the parent organization of PodcastOne – announces that the subsidiary has been approved forim listing on Nasdaq. “PODC” has been reserved as the trading symbol for PodcastOne’s common stock. LiveOne senior management will host a live conference call and audio webcast to provide business developments and details of the planned spinout of PodcastOne at 1:30 pm ET tomorrow (8/17).

Industry News

Report: Audacy and APM End Podcast Deal a Year Early

According to a report by Amrita Khalid in The Verge, Audacy and American Public Media have agreed to end their podcasting partnership a year early, on August 31. The deal between Audacy’s Cadence13 and APM wasim inked in 2021 and included Cadence13 and APM developing and producing new shows and made Audacy the exclusive podcast sales rep for APM. The piece further notes that Audacy CEO David Field referenced the deal during his Q2 2023 earnings commentary saying, “In June, we successfully negotiated an early exit to an onerous Podcast ad representation contract, which resulted in a restructuring charge of $5.9 million in the quarter and the accelerated recognition of $4.5 million of prepaid content expense. We believe exiting this agreement will have a positive impact on our podcast margins, without materially impacting our future podcast revenue growth opportunity.” Read The Verge story here.

Industry Views

Pending Business: Nobody Cut Their Way to the Top

EDITORS NOTE:  In addition to conveying a powerful message, the article below by industry expert, consultant and TALKERS contributor Steve Lapa contains a tremendous limited-time opportunity for the readers of this publication to partake in a free offer to receive a valuable radio sales support tool.  We strongly suggest that readers involved in any way with radio sales read this article and take advantage of Steve Lapa’s offer at the end of the piece.    

By Steve Lapa
Lapcom Communications Corp
President

imRadio station personnel could be facing the worst environment – ever!

Endless bankruptcy headlines. Painful personnel cuts. Soaring retail prices. A number of radio companies are struggling, preparing for the worst and there is no cavalry in sight. No matter where we start sorting through the current tsunami of problems, every solution typically ends up in the same place: more income.

I could never understand why we don’t just cut to the chase. It would be a lot more efficient and a lot less painful if we all agreed on one premise – nobody cut their way to the top. Cost conscious, attention to expense detail and planned expansion is one thing… however destroying motivation, morale, passion and attraction for the radio business is fatal. Yet we continue to repeat the same mistakes. What do they say about doing the same thing over and over and hoping for a different outcome?

Imagine if you invented the medium today. Simple advertiser pitch: reach 83-90% of the US population for a CPM lower than your favorite Starbucks drink. Yet, radio still has the never-ending low man on the electronic media totem pole advertising image. Consider all those direct response advertisers who started on radio and “graduate” to TV. Where were the radio sellers partnered with creators focused on performance? It’s a mess, I know. What does it take to power through a mess like the one we are in now? How do we come out the other side generating income for our companies, our families, and ourselves?

Start by looking in the mirror. Re-commit to getting your skills razor sharp and get your focus laser targeted. If you are a seller, manager or owner, re-educate yourself. If you are on the programming or on-air side, passionate about your content, help your sellers and managers. Time to learn the skills necessary to help your team and yourself at the same time. The radio business is becoming so undervalued and distressed, beaten down by too much debt and not enough disciplined, strategic thinking.

Let me step up. I AM WILLING  to share my 40+ years of proven sales and management performance system with you for FREE. No risk, no exchange of dollars, because if we do not fix the radio problem NOW, we all go down together. Radio companies are preparing for the worst. Stop waiting, stop hoping. Go to https://3MinutePlanner.com and take advantage of my offer to help. Sellers, managers, owners, new-think programmers and talents, time to mount up and join the radio cavalry!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Entitled? Or Enabling?

By Holland Cooke
Consultant

imThose are the two consultant buzzwords that hosts I coach are hearing in their sleep. And a couple more “E” words: Empathy and Empower.

“The Greatest Generation” led the way

My dad spent 3+ years half a world away during World War II and when he and the rest of “our boys” came marching home, the world we grew up in was set in motion. After all the sacrifices those years asked, life was good again, better than ever for my parents, children of the Great Depression.

Our grandfatherly president – a war hero general – built us an Interstate Highway System, and Dinah Shore sang, “See the USA in a Chevrolet.” The G.I. Bill helped vets through college, and low-interest mortgages fueled a housing boom. Life was good in the leafy cul de sac, where 78.3 million people my age were born. 65-some million of us are still around, wearing progressive lenses and comfortable shoes, insured by Medicare and collecting Social Security.

im

Now, it’s our turn

Like that two-front war we survived in the 1940s, we are again doubly challenged.

  • COVID knocked the world off-balance. Those now indignantly second-guessing a better-safe-than-sorry shutdown don’t seem to recall freezer trucks as makeshift morgues. We chuckle as Zoom tells workers to come back to the office, but labor unions are flexing their muscle in this full employment economy. That’ll happen when a virus subtracts a million Americans WHILE Boomers retire, and others reassess and subsist on the gig economy. The New Normal isn’t.
  • Anger as the new joy. And it’s not all Trump’s fault. He didn’t invent grievance and resentment. He just made it popular; and soreheads one-up each other in social media that seems like consequence-free venting, until the next gun nut opens fire.

Listeners are wondering “What NEXT???”

Eggs are down, gas is up again (since last month, though down almost 20% in a year). Tornadoes, floods, scorching heat, baseball-size hail, devastating wildfires… all of which raise prices. We shoot down China’s spy balloon, and their (and Russia’s) war ships loiter off Alaska. Trump! Hunter! 2024! After all the fuss about vaccines, polio resurfaces in New York and leprosy (!) cases are rising in Florida. No wonder Barbie is breaking box office records.

Is the appeal of solutions not obvious? More useful than argument? While everyone is coping, are we offering noise? Or news-you-can-use?

I’m cautioning any talker willing to listen… to listen. “Enabling” dialogue is the-opposite-of “entitled” monologue. Empower listeners, by letting them weigh-in. Empower them with access to guests whose advice they value. Three-way talk like that enables them (and enables them to quote you).

Your empathy is a gift.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

ENOUGH! The Selling Culture Has Failed Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

The creeping culture of sales-determines-all has brought the industry to this moment of despair. The selling culture has failed the medium. It is time to, once again, segregate the sales and programming departments. Take the budgets away from the program directors and inspire them to create exciting UNPREDICTABLE programming.

Earnings calls for most radio companies were held this week. Not pretty. Declarations of the demise of radio are constant, emotional, and desperate. Bleak conditions in the radio industry have occurred before. A review of past crises and how they were overcome is constructive, urgent, and essential.

For example, in 1952, network TV was launched and showed signs of success. NBCABC, and CBS moved their money from radio to TV. Longform radio shows were cancelled leaving stations across the country with a problem. At the time, most radio stations were small shops, usually family-owned, therefore the need to add hours of local programming was a financial challenge. The solution was presented by a programmer.

Todd Storz’ family owned stations in Omaha, Kansas City, Minneapolis, New Orleans, St Louis and Oklahoma City. He was young and obsessed with radio. His stations were losing money and the future, without network show blocks, was uncertain. Todd ate at a diner daily and noticed that even after it closed, the waitresses put their own money in the jukebox to hear the same songs they had heard all day. Hit after hit. Todd created a list of the top 40 songs, built a production sound and put it on his Omaha station. The station was #1 overnight. His top 40 format was aired on his owned stations with the same results.

Ruth Meyer was the program director of WMCA, New York where she established the GOOD GUYS dynasty. Before WMCA Ruth was the PD of Storz’s station in Kansas City. I asked her who did what at Storz and she said, “It was all Todd.” Todd was a programmer who never spent a day in sales. Storz’s programming idea changed and, yes, saved the industry.

When Todd died at 38 years of age his father – a businessman – took over the company. After Todd’s death, the stations died too. Why? Storz station manager Deane Johnson explained, “Todd’s death [and the control of the radio stations falling to Todd’s father] brought about a shift from a ‘programming company’ to a ‘money company.’”

Radio’s next challenge was FM. It is a popular myth that the shift from AM listening to FM was driven by the higher quality of the FM signal. FM’s signal had been available since 1948. No one listened.

You don’t go to iMAX to watch the huge, superior white screen. You go to watch a movie on the huge superior white screen. When the FCC mandated an end to AM/FM simulcasts, the general managers had no idea what to do and isn’t it time for golf?

Obsessed, very young radio fanboy programmers such as Michael Harrison and Allen Shaw joined with frustrated senior programmers like B. Mitchel ReedScott MuniMurray the K and Tom Donahue to EXPERIMENT with new programming techniques. They imagined and implemented progressive rock, free-form, album rock. THEN the crowds came to FM to hear exciting UNPREDICTABLE programming.

In 1966, Tom O’Neil, the founder/chairman of RKO General owned many money-losing, major market stations. The solution? Better sellers? Better sales training? A sales master course? No. The answer was Bill Drake. O’Neil hired Bill Drake and allowed him to create exciting UNPREDICABLE programming. Drake’s programming saved many RKO stations and was copied by hundreds of stations across the country. Drake’s programming saved them, too.

ALL of radio’s challenges today can be solved with programming invented by programmers free to program. Enough with “it’s not in the budget.” Enough with “it will bring in money.” Enough with “it’s good for sales.” Enough with talent having to generate half their salary in billing to be retained. Enough!

Unleash today’s program directors to follow their instincts, their facts and no more having to check with corporate. Why? Because checking with corporate hasn’t worked. Checking with corporate stops the flow of ideas, it freezes them in time. Radio is live, in the moment. When radio programming is frozen in time it MUST failGive up corporate engagement. Let programmers surprise you.

To quote a mentor, ABC Radio Network’s VP Dick McCauley (a sales guy), “A great salesperson is one who has a great product.” He said it a lot.

Walter Sabo was the youngest executive vice president in the history of NBC. He was the programming consultant to RKO General longer than Bill Drake. According to a Sirius corporate EVP, “Sirius exists because of what Walter Sabo did.”  He hosts a Talk Media Network radio show as Walter M. Sterling, “Sterling on Sunday.” Find out more here: www.waltersterlingshow.com  Contact him at walter@sabomedia.com or 646.678.1110

Industry News

Audacy’s WSKY-FM, Gainesville-Ocala Unveils New Program Lineup

Audacy announces that news/talk WSKY-FM, Gainesville-Ocala “97.3 The Sky” makes some programming changes that will take effect on Labor Day. Premiere Networks’ “Glenn Beck Program” (10:00 am to 12:00 noon) and the “Clay Travis and Buck Sexton Show” (12:00 noon to 3:00 pm) join the lineup. Radio America’s “The Dana Show” with Dana Loesch shifts to theim 10:00 pm to 1:00 am slot. Additionally, the station adds new weekend shows including Compass Media Networks’ “The Erick Erickson Show” (Saturdays, 1:00 pm to 4:00 pm), FOX News Radio’s “FOX Across America” with Jimmy Failla (Saturdays, 6:00 pm to 8:00 pm), and Todd Herman (Sundays, 7:00 pm to 9:00 pm). Audacy Gainesville-Ocala SVP and market manager Peter Rothfuss states, “These strategic changes mark the most significant additions to the station’s talk show roster in years, reinforcing its position as North Central Florida’s premier news and opinion-leading station. The fresh lineup showcases the most influential voices in the region and is designed to propel ‘The Sky’ towards unprecedented growth, especially as the station approaches the highly anticipated election season.”

Industry News

KIRO-FM, Seattle Announces New Midday and Evening Shows

Bonneville International announces that after an extended search, it is announcing the addition of two new programs to the lineup at news/talk KIRO-FM, Seattle “Newsradio, 97.3 FM.” After the untimely death of early afternoon host Dori Monson in late 2022, KIRO-FM welcomes Jack Stine (below left) and Spike O’Neill (below right) as permanentim hosts of the 12:00 noon to 3:00 pm program, effective Monday (8/14). They have been the interim hosts since February. Additionally, Jake Skorheim has assumed hosting duties for the evening program “KIRO Nights.” Skorheim was the producer for the Dori Monson show from 2009 through 2016. Bonneville Seattle director of news and talk improgramming Bryan Buckalew says, “I’m thrilled about these new shows, and I hope our audience will be too. Listeners can expect dynamic conversations based on the top news stories of the day, keeping our community informed and entertained. Jack and Spike have good chemistry and a keen sense of humor. They do a great job of blending informative discussions with lighthearted banter. In an era marked by divisiveness, Jack and Spike emphasize common ground over polarizing debates. Their show demonstrates the power of dissecting complex issues rather than simply magnifying superficial differences.” Buckalew adds, “I couldn’t be more excited to have Jake back in the building. He is thoughtful, creative, and has a great sense of humor. I look forward to listening as Jake develops his distinct voice and builds an audience across a diverse range of digital platforms.”

Industry News

Cox Media Group Adds Digital Pros to Tulsa Station Group

Cox Media Group announces that it is adding two professionals to its Tulsa digital media team. Ben Dreblow moves from the company’s Houston operations to become Tulsa’s digital media director. CMG says Dreblow “hasim a proven track record of driving success for digital clients across broad spectrum of media, including broadcast television, newspaper, and radio. He brings with him a impassion for developing digital strategy that delivers results for local businesses.” Tyler Toti comes to Tulsa from CMG San Antonio to serve as digital client performance manager. CMG Tulsa VP and market manager Mark Shecterle comments, “Ben and Tyler have an impressive history of working collaboratively to develop successful digital media strategies for their client partners. Their expertise, coupled with CMG’s vast array of topline digital products, will create a powerful resource for Tulsa businesses. I’m thrilled to have them join our veteran team of market-leading media consultants.” CMG Tulsa operates news/talk KRMG-FM and three music-formatted stations.

Industry News

iHeartPodcasts Unveils Podcast Series About Key Iran-Contra Figure

iHeartPodcasts is debuting a nine-part podcast series titled, “Journalista,” the true story of Courtney “Cookie” Hood, a former model and the ex-wife of a Colombian drug cartel kingpin, who was hired to manage the CBS field office in Nicaragua during the civil war in the 1980s. “What starts as another big party for her, ends up beingim the history making adventure of a lifetime, blowing the lid off the Iran-Contra scandal and almost taking down the Reagan presidency.”  Former New York Times bureau chief Stephen Kinzer states, “During the 1980s and 1990s, Cookie Hood was the single driving force behind the most successful television coverage of Central America that appeared across the United States. ‘Journalista’ is a series of stories over four decades in the making and will entrance each listener to the realities of what really happened during that time.”

Industry News

Salem Talk Hosts Record PSAs to Support AM Radio Act

Salem Radio Network’s nationally syndicated talk hosts have voiced and are distributing to affiliates public service announcements designed to rally listeners to support the AM Radio For Every Vehicle Act. The PSAs encourage listeners to Public Service Announcements rallying listeners to reach out to their U.S. Senators andim Congressman to support the AM Radio For Every Vehicle Act, Senate Bill 1669…stopping automakers from removing the AM band from new models they are manufacturing. SRN hosts Mike Gallagher, Charlie Kirk, Sebastian Gorka, Hugh Hewitt, Brandon Tatum and Dennis Prager are featured in the PSAs. SRN VP/news & talk programming Tom Tradup comments, “This action is one way the 80-million people who depend on AM radio for news, critical weather updates and vigorous debate on issues can peacefully and patriotically approach their lawmakers directly to share their views.”

Industry Views

Pending Business: The Big 20 Countdown

By Steve Lapa
Lapcom Communications Corp
President

imNo, this isn’t about college football or New Year’s Eve. Wait, maybe it is.

This is about getting you to start the 20 benchmarks every news/talk or sports talk manager, seller, even owner should be reviewing, analyzing, and preparing on their 2023/2024 calendars.

Call me the Detail Doctor, because as we all know the dollars are in the details.

Let’s start with August:

— College Football kicks off at the end of the month and your packages are closing out.

— The NFL season kickoff is full of new competition, so close, close, close.

— Labor Day is on the way and depending on your market dynamics unique packages could swing momentum your way.

— Early 2024 upfronts should be game planned now.

— Review your recruitment profile.

September:

— Election Day is 9 weeks away. Are you ready?

— Do you finalize goals/budgets for 2024?

— The Jewish community observes High Holidays at the end of the month.

October:

— Tweak your Q4 packages.

— Thanksgiving

— Christmas. Sunday/Monday this year.

— Too early for New Year’s Eve? Sunday/Monday this year.

— Financial Category. We all want second opinions, right?

— Legal. ditto

— Lock in your 2024 goals.

— Monitor pacing for 2024 upfront.

November:

— Check your crystal ball for final 2023/early 2024 performance.

— Daylight Saving Time ends. Change those clocks!

— Start thinking Vegas, baby for the February 11, 2024 Super Bowl.

— How did those upfronts close?

December:

— Renewals for 2024 done?

— Pacing for 2024?

— Actual selling days in the month is deceptive.

— Review those wins AND losses.

— Happy New Year.

This exercise is a simple, functional start point. Every seller, manager, and owner will add, delete, or adopt this list. My hope is you will move to do something to help your 2023 income finish big and 2024 start even bigger!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Senate Commerce Committee Passes AM Radio Bill

Today (7/27), the Senate Committee on Commerce, Science and Transportation held an executive session to consider numerous bills and passed the AM Radio for Every Vehicle Act to move to the next step toward becoming law. NAB president and CEO Curtis LeGeyt comments, “NAB applauds today’s Senate Commerceim Committee passage of the AM Radio for Every Vehicle Act. This legislation will ensure that the tens of millions of AM radio listeners across the country retain access to local news, diverse community programming and emergency information. Moreover, this legislation enables AM radio’s continued role as the backbone of the nation’s Emergency Alert System. We thank Sens. Markey and Cruz, Chair Cantwell and the bipartisan cosponsors of this bill for their leadership to safeguard AM radio’s pivotal role in keeping the public informed when disaster strikes. We urge swift passage of this important legislation.”

Industry News

Carrozza Promoted to Corporate Production Post for Beasley

Beasley Media Group promotes Tom Carrozza to corporate director of production operations.  Carrozza has been serving the company as the creative services director at its Tampa stations WLLD-FM and WPBB-FM sinceim 1999. Beasley says that in his new role, he will report directly to chief content officer Justin Chase and will work directly with the company’s production directors to help foster high quality creative production by leveraging the talented producers within the company and developing systems to reduce friction and redundant work. Chase comments, “Over the past 10 years, I’ve relied on Tom for many important corporate initiatives and special projects. No matter what he tackles, I’ve always been impressed with his professionalism, performance, and leadership. We look forward to leveraging Tom’s skills for the benefit of our overall company.”

Industry News

Premiere and Patty Steele Launch New Podcast

Premiere Networks and award-winning broadcast radio star Patty Steele announce the launch of “The Backstory with Patty Steele” podcast. The program features Steele as she “enlightens and entertains listeners with a journey through pivotal moments in history and pop culture.” Some of the stories include a look at theim world-famous architect and the mass murders that took place at his home; how bathing suits went from 30 pounds of wet wool to the thong; the original Olympics with athletes competing completely in the nude; and an iconic inventor who actually stole his masterpiece. Steele says, “My fascination with these kinds of stories is all about a fun peek behind the curtain of what we think we know about famous folks, events and lifestyles. When we discover these incredible backstories, it’s a blast worth repeating to friends! I look forward to helping listeners deepen their connection to the past, so we can understand how we got to the present, and how to better map out our future.”

Industry News

TALKERS Celebrates 33rd Year of Publishing

Today begins the 34th year of publishing for TALKERS magazine as a trade journal serving the talk media industry. The first issue rolled off the presses in the form of a tabloid newspaper on Monday July 23, 1990 focusing primarily on talk radio.  Since then it has grown and evolved with the industry to go through severalim format phases including a full color magazine and eventually a daily online operation geared to providing news, advice and opinions to professionals involved in programming, managing, marketing and operating an array of related platforms in what has come to be known as talk media.  This includes most popular forms of spoken-word AM and FM radio, plus online programming, podcasting, cable television and satellite broadcasting. During this period, TALKERS has produced and presented 26 national conventions in New York and another three in Los Angeles. Add to that more than 35 regional, national and international forums about the field and countless radio rows including several at the White House in conjunction with both the Bill Clinton and George W. Bush administrations. TALKERS remains and will continue to be a non-partisan proponent of the First Amendment with a great love and passion for talk media’s roots in the century old medium of radio.

Industry Views

Pending Business: Pulling the Rug Out from Under

By Steve Lapa
Lapcom Communications Corp
President

imWhen was the last time you went shopping for a quality living room rug? Not an oriental, because that is just too easy. We’re talking high quality living room rug that will blend in and stand the test of time… and the dog. Next to fighting with a credit card company, it’s the worst shopping experience ever.

Try this at home when you have nothing better to do. Chances are you want to find the rug of your dreams, so you check out the major department stores. Up the escalator, walk through home furnishings and an employee may or may not be available. Most likely not, so you head to an adjacent department, and someone sends someone who barely knows the product and selection.

This scenario is repeated at most major department stores today, so off we go to our favorite furniture store where rugs are an accessory, like belts in the men’s store. No go here. Time to head over to the carpet, tile, and rug store.

Employees here are a bit more available and knowledgeable, but the quality and selection are just not quite right. Time for the expensive specialty store where expertise and service are #1 and so is price. $10,000 for that!

Time for the online experience to take over with countless purchase options, reviews, and confusing virtual reality options. This is getting painful. The attempted purchase is frozen in frustration. What does this have to do with what we do? Live and learn.

— Are you always available for your advertisers? When business is soft you lob in a mandatory attempt and move on. When business is through the roof, are you quick to return a call or open a new door?

— Do you simply walk through the same motions, or reflect the energy and enthusiasm of an exciting program lineup? Think of the rug seller, flipping through those rugs. Boring!

— Do you earn the price or just blame the boss? Since day one, some sellers find it easier to blame the boss instead of earning the value proposition.

— Are your advertisers frozen in frustration? Feel free to use the phrase that pays. Defrost that frozen decision maker before your competitor does.

A great program director once told me, the best on-air talents observe life with a pad and pen. Their notes come to life when the mic goes on. The same is true for great sellers and managers. Every purchase experience can improve your next call.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: We Have a Winner

By Holland Cooke
Consultant

imTHE Best Bit I’ve Heard This Month was by Gene Valicenti, morning host, WPRO-AM/WEAN-FM, Providence.

Among advertisers he endorses: Pinnacle Discount Center, where TV prices are SO low ya wonder if the merch’ is hot. It was a hole-in-the-wall before Gene tripled its business… not a tough sell when every customer gets to “Spin the Wheel!” on the way out for even-deeper discounts or a FREE bonus TV.

“You’ve got an uncle in the TV business,” Gene says, and “Uncle Bill” gives him TVs to award listeners who chime-in on topic du jour each morning.

im

As Amazon Prime Days began, Gene spontaneously texted Uncle Bill – not a set-up, I’m told – challenging him to beat Amazon deals. ONE MINUTE later, Uncle Bill replied: “Yes! 15% less for any same-model TV Amazon is offering.” Even if nobody took him up on the offer, the gesture slam-dunks this retailer’s category ownership.

Even if you aren’t making a station advertiser a hero: How can YOU localize The Big Story?

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Shorter and Faster is Better

By Steve Lapa
Lapcom Communications Corp
President

Looks like Major League Baseball is about to show the radio business how to score the winning run. Major League Baseball decided it was time to reverse the aging fan base, declining gameday gates, and shorten three-plus-hours of in-game boredom.

Despite the downhome storytellers doing play-by-play on radio and innovations of TV coverage, the game was getting tedious, and it was time for Major League Baseball to change or slowly but surely face the fate of the dinosaur.

Sound familiar? Yes, there are some baseball innovations that entertained people like the infamous mascots of yesteryear, but MLB is about the hallowed Hall of Fame heritage of pinstripes, red socks, and Dodger blue. Change means risk and in baseball swinging for the fences is a 1 in 18 shot.

Getting a little too close for comfort? Fans and sponsors needed a new spark to ignite baseball fever, so MLB responded with a pitch clock to speed up the game and bigger bases to bring back one of the most exciting plays in sports. Guess what? Games are being played faster, gameday attendance is up 8%, TV viewership is up 14% and according to the Insider, social media views are up 67% as under-35 demographics are up 14%. Let us start connecting the dots to our business.

— News/talk radio relies on a 55+ audience. Nothing wrong with the “money demo.” But talk radio needs to look ahead to what happens AFTER the election cycle.

— Most daily talk shows are three hours long. So were most MLB games… until this year. Shorter became better as attendance and viewership shot up. Wake up radio programmers, hosts, managers! Do we have the courage and budget to program and sell shorter, faster moving programs? Radio is so stuck in an outdated model; the low growth is about to make another appearance in bankruptcy court.

— Fans got excited and social media exploded. Last time I checked, Savannah, Georgia was Nielsen radio market #145. No news/talk radio station in the top 100 U.S. radio markets has as many Facebook followers as the Savannah Bananas baseball team.

— Fans and sponsors needed a new spark. What has your radio station offered lately that is new, exciting and lights the fuse for sponsors and listeners?

Recently, a 21-year-old baseball star stole two bases then decided to steal home and the fans went crazy. Through the years we have seen the play. But every time it happens the fans in the stands are on their feet, cheering, high fiving, and re-living every detail of the excitement. Baseball is back, bigger and better than ever. All of us can learn from today’s changes in America’s Pastime.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Does Your Station Sound “On-Vacation?”

By Holland Cooke
Consultant

imBy 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).

This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”

So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.

im

Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.

That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”

 Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.

Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”

 Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”

Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).

Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.

Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”

Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.

Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Lessons from Rush

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Rush Limbaugh’s initial success spawned a nation of imitators.  Throughout the country hosts and executives heard Rush and concluded that the key to success was bashing liberals for three hour – or all day!

Oddly that wasn’t Rush’s mission.  When Ed McLaughlin launched Rush’s show an article appeared quoting Rush and his role.

Rush said, “I’m here to inform, inform, inform.”  Ed was the founding GM of KGO, he ran the ABC Radio Networks for about 20 years. He knew how to make great radio because that’s all he knew how to do.  I was in his office the day the article quoting Rush appeared.

Ed said to me, “I will have to talk to Rush about that. His job is to entertain.”  Following Ed’s conversation with him, Rush carried out his mission, he entertained.

Rush did not get ratings and cash for espousing conservative views. There were other spokespeople who did that very well such as William F Buckley – an erudite conservative who never got ratings.

Listening hard to Rush airchecks, he was mostly entertaining. How did he do that?  First, he never offered duplicate arguments for his opinions. Every single day he presented brand new evidence and facts and stories to support his point of view. Secondly, he riffed. There were long periods featuring funny, human stories. Cat stories!  Third, Rush understood radio to a pristine point of science. When he had nothing to say, he used the medium’s most powerful tool… silence!

He understood the essential bond with the listener and therefore we never heard his producer on talkback, rarely, rarely, rarely a guest interview.  Phone calls were extremely well screened, coached and ready for air. Sharp produced bits were designed to drive the conversation.  The show was a show not a lecture.

Rush understood that the biggest mistake he could make would be to change his position on anything. Regardless of a caller’s absolute facts, Rush would say, “So what of it sir, I’m right.”  His battle against facts made the show work. Radio wrestling.

Today’s winning hosts don’t waste time forming political opinions, they invest their time in building an entertaining show.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

TALKERS News Notes

Rob and DonFormer President Trump Effectively Working Talk Radio.  Syndicated Newsmax Radio star Rob Carson conducted an exclusive interview with former President Donald Trump yesterday morning (6/13) for his popular midday radio show (12:00 noon – 3:00 pm EDT).  Newsmax played it at 12:00 noon and then repeated it during the 2:00 pm hour to the delight of the show’s national roster of affiliates.  According to a Newsmax spokesperson, “President Trump called Rob this morning and we were supposed to have 15 minutes. After 20 minutes, the former President’s people started asking us to wrap up but Trump said to ignore them, stating that he wanted to spend more time with Rob, and that he is a fan of Rob’s TV and radio shows. The two ended up speaking for a half hour.”  The interview covered topics including the White House cocaine controversy, Trump’s criticism of the Dept. of Justice, the 2024 campaign, the border, human trafficking, the economy and even Elvis Presley. The full interview can be heard by clicking here: Listen Page (newsmax.com)  In recent weeks, the former president has made several appearances on talk radio shows around the country indicating his respect for the ongoing influence of the medium and its listeners.

 

Lynn MontemayorLynn Montemayor Promoted to Director of Sales at Beasley Media Group Detroit.  The Beasley Media Group announces sales pro Lynn Montemayor has been promoted to director of sales at the company’s Detroit-based radio properties. Montemayor most recently served as the GSM of 101 WRIF-FM, 94.7 WCSX-FM, 105.1 The BOUNCE, 105.9 KISS-FM, Detroit PRAISE Network, and Motor City Sports Talk The ROAR. Beasley Media Group Detroit VP/market manager Patti Taylor tells TALKERS, “Lynn is one of the most passionate and adept leaders I have ever worked with. She is thoughtful and fair, a creative teammate and a tenacious partner. I feel lucky and grateful to be working alongside Lynn in this next chapter of the Beasley Detroit cluster.”  Montemayor is stepping up to fill the shoes of Taylor who was also recently promoted to her current position.

Industry News

Texas Longhorns Segue To iHM Austin Combo

Texas LonghornsAs TALKERS noted yesterday (Thursday, 7/13), Genuine Austin Radio’s KTXX “104.9 The Horn” will be dropping its sports talk format in just over two weeks (8/1). For the past seven years, “The Horn” was the home of University of Texas football, men’s basketball and baseball broadcasts; however, that will change owing to the upcoming format flip. Taking over as new flagships for the Texas Longhorns are iHeartMedia Austin sports talk KVET-AM “AM 1300 The Zone Austin’s Sports Talk” and its country cluster-mate, KVET-FM. The two outlets will simulcast football and men’s basketball. ZoneAccording to iHeartMedia sports president Kevin Legrett, “The Texas Longhorns is one of the leading college sports brands in the country. Longhorn Nation continues to be recognized for their pride and dedication to their home team. We are excited to be the broadcast home to these passionate sports fans, providing great programming and play-by-play coverage not only in Austin, but everywhere via iHeartRadio.” University of Texas vice president/director of athletics Chris Del Conte comments, “The move of our network’s flagship radio station to KVET is a huge win for our fans in Austin and central Texas. The powerful signals of ‘AM 1300 The Zone’ and [KVET-FM] will give our Longhorn faithful access to crystal-clear radio game broadcasts from the northern tips of Williamson County down to the southern regions of Caldwell and Hays counties and out east to our friends in Bastrop and west into the beautiful Hill Country. No matter where you are in that footprint, you’ll get your Horns loud and clear from kickoff, tipoff or first pitch. Then you add the cherry on top to this deal with our network’s partnership with the mighty brand of iHeartMedia, and we’ve hit a home run in every way.” This will be Craig Way’s 23rd year as play-by-play voice of the Longhorns. The deal was negotiated by rightsholder Learfield’s Longhorn Sports Properties.

Industry News

WSCR Honoring Hall of Famer Hughes

Pat HughesIn celebration of Chicago Cubs play-by-play announcer Pat Hughes’ induction next week into the Baseball Hall of Fame, the team’s flagship – Audacy sports talk WSCR “670 The Score” – will air a series of special programming. WSCR vice president and brand manager Mitch Rosen opines that, “Pat’s induction into baseball’s Hall of Fame is a testament to his exceptional broadcasting career and unwavering dedication to the Cubs and ‘670 The Score.’ For 28 seasons, Pat’s voice has captured the essence of Cubs baseball. We’re delighted to recount the franchise’s cornerstone moments sound-tracked by his unforgettable calls and honor a fixture in Chicago sports.” Next Friday (7/21), WSCR will air “Pat’s Call to the Hall,” a three-hour (6:00 pm – 9:00 pm) audio retrospective of Hughes’ career. Hosted by Hughes’ radio booth partners Ron Coomer and Zach Zaidman, the special will feature interviews with – among others – former Cubs manager Joe Maddon; current Cubs skipper David Ross; sports broadcaster Bob Costas; and musician/songwriter Eddie Vedder. Next Saturday (7/22) following its broadcast of the Cubs game, the station will air Hughes’ induction speech from Cooperstown (New York) and will rebroadcast “Pat’s Call to the Hall.” In addition, WSCR is airing vignettes saluting Hughes’ career. The Baseball Hall of Fame named Hughes this year’s winner of the Ford Frick Award, which recognizes excellence in broadcasting. A nine-time Illinois Sportscaster of the Year, Hughes won the award three times in Wisconsin as the voice of the Milwaukee Brewers.

Job Opportunity

Cumulus Media Eugene Seeks PD For Talk Brands

Cumulus Media Logo

Cumulus Media Eugene (Oregon) is looking for an experienced program director for two iconic brands — news/talk KUGN-AM/FM (home of the Pac 12 Oregon Ducks) and sports talk KUJZ-FM. The program director will be responsible for growing and operating these brands and must have a strong background and passion for sports programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff; imaging; station strategy; developing/executing revenue-generating sales & programming promotions; website & social media; digital content; and have a strong understanding of the core audience(s). Find out more about this position and apply here.