Monday Memo: Are You Boring?
By Holland Cooke
Consultant
Lately, life is anything-BUT. Examples: the 2024 presidential race, extreme weather, the consumer economy, recurring gun violence. We’re all wondering, “What NEXT???”
So being-known-for-knowing will earn your station more occasions of tune-in. “Stay close to the news.” And exploit your network by offering, for example, “a quick FOX News update, every half-hour.”
Admittedly, what your network is reporting is also available on smartphones, smartwatches, and smart speakers. But your station may also be, as my clients tout, “Your Only Local News Radio.”
Simply doing local news is a start… BUT… I wish there was a more diplomatic way to say this: Are your newscasts boring?
Too often, local news copy doesn’t enable the listener by telling what a news item means to him or her. I heard a local news voice seeming to read a press release, announcing that: “The [name of] County government’s new website has gone live. The revamped site [URL] was unveiled at this week’s [name of] County commissioners meeting. The board’s chairman said the revamped site has a much more professional appearance, and offers quick, user-friendly navigation. The county’s IT director added that the feedback she’s received so far from county employees and residents has been positive.”
Zzz…
Don’t just recite process. Explain consequence. To Larry & Lisa Listener, typically self-congratulatory source material like that copy is irrelevant blah-blah-blah.
Bothering to actually explore the website, I found how it enables listeners to get help with: “potholes, damaged curb, traffic signals, weeds, dogs barking, abandoned vehicles, chemical discharge, water leaking, litter, road striping, ADA compliance, blocked drainage channel, street lights, damaged sidewalk, traffic/road signs, overhanging trees/shrubs, noise nuisance, hazardous parking, storm sewer leaking/blockage, water leaking on roadway, loose/protruding manhole cover, discrimination complaint, Fair Housing complaint.”
Unwrap the package.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
The live, one-hour program will air weekday mornings from 5:00 am – 6:00 am beginning September 16 and will be hosted by talk radio host and public speaker Nick Craig of the Carolina Journal. 
The early morning show will focus on state-wide news, politics, and business stories that impact the lives of the residents of Charlotte and all of North Carolina utilizing the formidable resources of the Carolina Journal. Additionally, local traffic, sports, and weather reports from the well-established WBT News Team will be featured prominently in every show. “I am beyond excited about the incredible opportunity to work with the John Locke Foundation/Carolina Journal and the iconic WBT radio,” Craig tells TALKERS. “Bringing talk radio to a new generation is not just a personal passion of mine but a vital step in shaping the future of political discourse. I am eager to embark on this journey to elevate the level of political conversation for years to come.” Donna King, editor-in-chief of the Carolina Journal adds, “This powerful partnership will take the public conversation to a new level in North Carolina. Carolina Journal and WBT each have a long history of pioneering journalism, offering North Carolinians fact-based news and analysis that matters. Whether in politics, investigative stories, or public policy, the combined resources of our organizations ensure up-to-the-minute coverage and context that listeners truly cannot get anywhere else.” WBT PD Mike Schaefer tells TALKERS, “This new show is the next evolution of WBT’s already amazing live and local lineup, and it will deliver the news, information and analysis that our listeners have come to expect from us as they start the day.”
Across the nation, talk media hosts from radio, television, cable, podcasting, and YouTube channels were literally working overtime immediately before, during, and after the historic ABC News presidential debate between former President Donald Trump and Vice President Kamala Harris in Philadelphia. TALKERS received reports from across the talk industry that, unlike so many events of this nature that prove disappointing, this debate delivered an edge-of-the-seat, non-stop drama that evoked comparisons to an emotional sporting event like a 12 round heavyweight championship bout during the golden age of boxing. Legendary WPHT, Philadelphia midday host Dom Giordano was in attendance reporting for his station as well as hundreds of others across America that tapped into his swing state perspective on an ad hoc basis. 
Giordano tells TALKERS, “Being in the Spin Room was like being in the middle of multiple simultaneous rugby scrums while trying to discuss the most sensitive issues for our country.” During post-debate coverage, lead election anchors Bret Baier and Martha MacCallum announced that FOX News Media sent letters to both the Harris and Trump campaigns around 7:30 pm before last night’s debate requesting the opportunity to host an additional debate in October. Here’s an excerpt from the letter:
Fox Weather Names Former Weather Channel Exec Jason Hermes as VP/Ad Sales and Partnerships. FOX Weather, FOX News Media’s free ad-supported streaming television “FAST” weather service, has hired Jason Hermes as vice president of advertising sales and partnerships, announced Trey Gargano, EVP of FOX News Media advertising sales. Hermes, who was most recently the VP of content marketing sales at The Weather Channel, began his new role yesterday (9/10) reporting to Dan Realson, SVP, FOX News digital sales. Gargano said, “We are thrilled to welcome Jason to the FOX Weather team as we’re certain his decades of experience in developing and executing innovative strategies will help drive monetization and operations across our growing weather platform.” Hermes tells TALKERS, “In just three years, FOX Weather has become the fastest growing weather service in the country, and I am excited to work with the team to help drive further innovations and brand expansions.” FOX Weather is a 24/7 free ad-supported television service (FAST) operated by FOX News Media.
Dickey Broadcasting Company (DBC) appoints Andy Roth as director of programming for DBC’s heritage sports-talk radio station, Sports Radio 680/93.7FM The Fan, Atlanta. A 30-year radio veteran, Roth takes the reigns of the region’s oldest sports radio station – home of the Atlanta Braves, the Georgia Tech Yellow Jackets, and the Official Sports Talk Station of the Georgia Bulldogs. Prior to joining Atlanta-based DBC, Andy had been the sole brand manager for 92.3 The Fan in Cleveland since it signed on in 2011.
“We are thrilled to welcome Andy Roth to the Dickey Broadcasting Company family,” says David Dickey, president of DBC. “His extensive experience and strategic acumen will be instrumental in driving our programming and content-creation strategies forward to provide Atlantans and the region’s sports fans with the best shows, insight, and analysis. We are very confident that Andy’s experience and leadership will help us achieve new levels of consumption and listener engagement for our listeners, our team partners, and our great sponsors.”
One More Debate Story Out of Philly. We must share this with you. Last night’s spectacular was a bonanza of activity for Audacy’s swing state news/talk giant WPHT (as is this entire election). The station is the home of Walter M Sterling’s idiosyncratic “Sterling Every Damn Night” 9:00 pm – 12:00 midnight. Sterling (a.k.a. Walter Sabo) aired the entire debate followed by probing analysis from a male entertainer, “Donald Trunk,” in addition to “Steven a baker and bakery owner,” “Thea Landen, a smutty book author,” “Celena Ballerina a senior in college” and the station’s real midday host Dom Giordano. For one hour, they discussed how crappy their food and electrical bills are as well as how confusing the debaters were. A caller thanked Thea for her nightly smutty book readings stating, “She reminds me of my wife.”
Dylan Douglas to Host New Gen Z Political Program Exclusively for SiriusXM’s Progress Channel. 
iHeartMedia announced today (9/6) that Jill Strada has been named Senior Vice President of Programming for Atlanta, effective immediately. iHeartMedia Atlanta has six radio stations in the market comprised of talk, news, and music formats. Estrada will be responsible for oversight of all the Atlanta stations. She will report to market president Spencer Bynes who tells TALKERS, “We are thrilled to welcome Jill Strada to the iHeart Atlanta team. Jill has a remarkable talent for launching, developing, and elevating brands in fiercely competitive markets. Her proven track record of success and unwavering dedication to excellence make her an outstanding addition to our leadership team.” Strada joins the Atlanta market from Cox Media Group Miami, where she most recently served as director of operations.
Hubbard Radio’s innovative Twin Cities talk outlet, “myTalk 107.1” (KTMY, Minneapolis-St. Paul) is teaming up with noted filmmaker/author/social activist Justin Baldoni 
and two domestic violence agencies to host a roundtable to discuss the pain and trauma of domestic violence. myTalk 107.1’s Brittany Arneson, Kendall Mark and Colleen Lindstrom will lead the conversation live on the radio from 3:00 to 4:30 pm CT tomorrow (9/5). The program will also be available on demand. Station officials tell TALKERS, the goal of the discussion is “to create an open dialogue to help remove unwarranted shame from victims and bring the issue into the light to work toward a solution.” Justin Baldoni produced, directed, and played a leading role in the film “It Ends With Us” which has brought domestic violence to the forefront,
spurring honest and open conversations about an issue that is too often not discussed. The film has grossed over $275 million worldwide. Joining the conversation will be representatives from two agencies – No More Foundation and Tubman. 
No More Foundation is a national agency with a mission to “end domestic and sexual violence by increasing awareness, inspiring action, and fueling culture change.” Tubman is a Minneapolis-St. Paul-based domestic abuse agency with a mission “to advance opportunities for change so that every person can experience safety, hope, and healing.” myTalk 107.1 has hosted a series of award-winning roundtable discussions about important issues inspired by current events and pop culture news. Past roundtables have tackled teen suicide, sexual harassment, and transgender issues.
Here’s an industry experiment worthy of widespread attention. United Stations Radio Networks (USRN) has launched an exclusive radio “pop-up” station on 98.7FM WEPN, the former home of ESPN Radio in New York City. This past weekend (8/31), the Emmis Corporation station became “TJ98.7: A Pop-Up Station” as a limited engagement, and features an ambitious mix of contemporary programming, including the rapidly growing morning program, “The TJ Show,” hosted by Z100 Alumni, TJ Taormina. 
The innovative project marks TJ Taormina’s return to the NYC radio market with the mission of offering listeners a fresh blend of music and what is described as “joyful talk” content, aiming to redefine what’s possible for the radio experience by blending traditional broadcasting with modern, interactive elements. The station also features voices from YES Network and Inside Edition’s Steve Kamer, and former “Good Day” talk show co-host, Jai Kershner. Radio.Cloud powers the project with its leading-edge cloud-based automation platform, allowing the network to customize local and national content. United Stations COO Charles Steinhauer tells TALKERS, “I want to thank Emmis Corporation for helping us continue our long-standing commitment to fun and new ideas in the audio space. The TJ Show has been growing in each market of operation – it’s unique and joyful and I’m looking forward to the reaction of the NYC audience.” The pop-up station will be available for a limited time. TJ Taormina, is a multi-dimensional radio talent who deserves the attention of talk stations looking for new directions as well as those with music formats. Now reaching over 60 markets, the TJ Show continues to grow and it will be interesting to see how this adventurous experiment develops. For more information, click here 
which he oversees 12 stations across Kansas and Oklahoma and hosts a popular, award-winning show, “The Voice of Reason” on “Big Talker” KQAM. Over the years, this dynamic millennial’s reputation as a talent-on-the-ascent has grown significantly. Heavy Hundred syndicated star Todd Starnes knows that and turns to Hooser as a regular guest-host on his show, receiving positive feedback. He also regularly serves as a guest-host on “Armed American Radio with Mark Walters.” Now Hooser’s “The Voice of Reason” has been launched into national syndication as a two-hour 
weekend show airing live on Saturdays 5:00 – 7:00 pm ET and offered by his own independent Hooser Media Network (distributed via satellite by Salem Radio Network). Hooser tells TALKERS, “There is a great need in the industry for live, fresh, weekend conservative talk programming. Now stations won’t have to wait for Monday to recap breaking stories over the weekend. They can stay informed and up to date with a show discussing the big weekend events, while recapping the conversations of the previous week.” “The Voice of Reason” can be aired live or downloaded for delayed broadcast on Saturday nights or anytime Sunday. For information, call Hooser Media Network at 316-553-0992 or 
acquisition since its founding in 2022. Additionally, The Recombobulation Area founder Dan Shafer is joining Civic Media as political editor. Civic Media says, “The Recombobulation Area has thousands of subscribers, has been read in 50 states and 66 countries and, to date, has reached more than 1.5 million readers. The publication has won 13 Milwaukee Press Club Excellence in Journalism awards in four years for opinion writing, feature stories, multi-story coverage, and public service journalism. Shafer has been active as a radio personality as a regular guest on Civic Media’s ‘Matenaer on Air’ and several other shows.” Civic Media CEO Sage Weil comments, “Dan Shafer and The Recombobulation Area exemplify the type of thoughtful, in-depth, and locally focused reporting that is so important to Wisconsin. We can’t wait to bring his voice to the rest of the Civic Media network, both on and off the air. It is local journalism, with an emphasis on local issues and an understanding of what is important in local communities, that will rebuild trust in our media ecosystem and, ultimately, our democracy.”
WCBS 880 Final Tribute
“This Old House” Personality Roger Cook Dies. 
In the opinion of TALKERS publisher Michael Harrison, we are entering an era in which it is possible – even likely – for robot voices generated by artificial intelligence to replace at least some human talk show hosts, especially in the wake of relentless corporate cost-cutting by radio’s largest companies. On the music radio side, the process of “voice tracking,” although initially controversial, has become a widely employed budget-tightening process. However, voice tracking still employs organic talent to generate the verbal content.
AI, on the other hand, bypasses the human element completely. In a guest appearance yesterday (8/22) on the Manny Munoz mid-morning show on WIOD, Miami, in which the subject of AI was being discussed, Harrison said, “AI is upping the bar. If talk show hosts don’t stay on their game and avoid relying too heavily on the talking points – if they are not creative thinkers and leaders – they can easily be replaced by computer operators.” Harrison continued, “It won’t be too long from now – actually, it is already possible – that two robots could be having a plausible conversation if both have been fed all the talking points.” Harrison explained, “Each robot will have instant access to all the existent talking points at the speed of light. Robots are already beating human experts at Jeopardy or chess. The only thing a robot can’t do – at least for now – is to be creative outside the realm of what already exists in cyberspace. That’s the challenge facing anyone who wants to be a live traditional radio talk show host in this coming brave new world.” Harrison’s appearance on WIOD was part of his ongoing talk radio “Obsolete Slobs” tour in which he’s been promoting the Gunhill Road music video “Artificial Intelligence (No Robots Were Injured in the Production of this Song” (www.
Since leaving his lofty media perch on the FOX News Channel in 2017, news/talk media commentator Bill O’ Reilly has been flourishing as an author, entrepreneur, and independent talk media personality. He continues to turn out chart topping best-seller books – his latest title: Confronting the Presidents (St. Martin’s Press 2024) – and his website 
IBS National Conference Set for 2025. The Intercollegiate Broadcasting System (IBS) has announced its annual conference will be coming back to New York City next year. Set for March 7-8, 2025, the nation’s longest running, largest and most important gathering of college radio broadcasters will be held again at the Sheraton Times Square in the heart of Manhattan. Organizers have plans in the works for activities like additional sessions and tours during the day on Thursday, March 6 as well. Early registrants can save big bucks. $109 per person for up to 10 attendees, then the rest of your staff goes for free! This offer ends October 15, (and then prices and group deals go up). TALKERS publisher Michael Harrison, who was a featured speaker at last year’s conference says, “One of the most dynamic scenes in radio today connecting the present with the future is playing out on college campuses across the nation. Professional broadcasters interested in the future of this medium and industry should attend this event. I always come away from it invigorated and inspired.” For more info on IBSNYC 2025, please 
Sterling Shines in Philly. In the first two months since the debut of “Sterling Every Damn Night” on WPHT, Philadelphia, the quirky 9:00 pm – 12:00 midnight talk show hosted by Walter M Sterling (a.k.a. legendary media consultant Walter Sabo) has been gathering jaw dropping metrics. The show has delivered five times the total share of audience 12+ since the same time last year and has proven to be formidably competitive in every key news/talk radio demo. What makes it so interesting on an industry level is its departure from the standard left-right partisan politics that dominates the news/talk format. It covers what is described as “nightly life” – such as the trouble with customer service, in-laws, schools, and romance. What one talks about with their best friends is what the show discusses. Features on the show include listener calls, plus “People of Walmart,” “True Detective Stories,” and new perspectives on current events: Sterling had the first interview with a citizen of Ukraine while bombs were going off, and a Tel Aviv bus driver sharing thoughts on America’s alleged lack of support for Israel. The show is designed for guards up all night in the building lobby, people getting done with second shift, going on third shift, cramming for finals or trying to get the baby to sleep. This is a show that deserves radio industry attention.
Cumulus Media has appointed Zach Lyons as co-host for afternoon sports radio show, “Blaine and Zach,” on its Nashville outlet WGFX-FM (104.5 The Zone). Lyons joins co-host, Blaine Bishop, former Tennessee Titans safety and a four-time Pro Bowler. Bishop retired following the 2002 season capping an outstanding 10-year NFL playing career, featuring nine seasons with the Titans franchise. In addition to the weekday show, Lyons will join Brent Dougherty, Lucas Panzica, and Kevin Dyson as co-host of the station’s Titans postgame show, “Titan Talk Back.” Lyons is best known for co-founding broadwaysportsmedia.com and for hosting the popular sports podcast, “Football and Other F Words,” which will join the podcast lineup on the 104.5 The Zone Podcast Network.
story that was used in a Google ad to read: “Harris Picks Tim Walz – 215,000 MN Families Win.” WDAY says it wrote no such headline. Hallstrom tells The National Desk, “They lied to everybody who saw that ad, and they misled them into believing that there is a news organization, with a 100-year history in our community of doing good solid journalism, that not only took sides in a political debate, if you will, but also openly performed cheerleading exercises on behalf of that candidate in their news headlines in their story. That’s wrong.” Washington, DC television outlet WJLA-TV writes, “A source familiar with the Harris campaign’s advertisement team told Axios the campaign buys ads with news links to give more context to voters searching for information about Harris.” Hallstrom responds to that saying, “I don’t care what their intent was or what they were hoping to do. All I care about is what happened to us. We have reporters in our newsroom who have been working in this market for decades to build their credibility as an objective and unbiased reporter.” 
5,206 weekly podcast consumers age 13 and older in the U.S.) and the top three remain unchanged from the Q1 2024 data: 1) “The Joe Rogan Experience”; 2) audiochuck’s “Crime Junkie”; and The New York Times’ “The Daily.” Other moves of note include Ramsey Network’s “The Ramsey Show” up one spot to #15; The DailyWire’s “The Ben Shapiro Show” sliding three places to #16; and “The Tucker Carlson Podcast” dropping from #24 to #33. 
Director of Massachusetts General Hospital Center for Laryngeal Surgery and Voice Rehabilitation (MGH Voice Center). Dr. Zeitels says, “The Broadcasters Foundation has done amazing work over many years. I am impressed with their transparency and their commitment to providing aid to broadcast industry individuals in dire need. I am pleased that VHI will partner with the Foundation to help educate broadcasters throughout the US about voice problems they may be experiencing.” Through the efforts of Dr. Zeitels, Julie Andrews (the iconic actress who lost her singing voice) joined VHI at its incorporation as its Honorary Chairwoman. Dr. Zeitels is her current physician and surgeon. Since then, legendary vocalists Steven Tyler of Aerosmith, Roger Daltrey of The Who, Lionel Richie, and Keith Urban as well as broadcasters such as Joe Buck and Dick Vitale have provided invaluable support to the VHI to forward its mission. 
loved my time there, but circumstances change and it was time to move on. I’m deciding next steps, and took some time away to collect myself and reassess my priorities. I still love telling stories, and want to continue to do so. What form that takes is still to be decided. It may end up that I start giving a more pointed (read: opinionated) take on some news and issues than I was able to before. But I also cherish impartial reporting and fairness. It’s the backbone of what I’ve always done and strive to do. That’s why I have remained silent thus far. But I continue to read and listen to both sides of the issues critical to Washington. I remain committed and engaged, even if I don’t have the same platform to speak through.”
of broadcast, events, digital and podcast products to advertisers across all markets. In this role, Reed will manage iHeartMedia’s largest individual sales team and create advertising opportunities for brands and iHeartMedia partners across the company’s array of platforms including radio broadcasting, digital, mobile, outdoor, live concerts and events and more. iHeartMedia president of multimarket partnerships Julie Donohue says, “We’re thrilled to welcome Angela and her extensive experience to iHeartMedia. We know she’ll make an immediate positive impact as SVP of our Inside Sales Division, a key role in keeping our company thriving and broadening our reach even further.” Reed most recently served as chief sales officer at Miradore, a purveyor of mobile device management software.
located another device that had many if not all of the text messages. Those messages were produced to Smartmatic in the litigation. Newsmax also notes that it informed the Special Master that neither Ruddy nor any senior staff sought to hide text messages or emails, which in many cases were also collected from dozens of other Newsmax witnesses in the case and produced to Smartmatic. Newsmax separately filed a Motion for Sanctions against Smartmatic on May 13, 2024, and a Motion for Contempt against Smartmatic on July 16, 2024. Both of those motions remain pending. In its motions Newsmax argues that Smartmatic and its executives have misled Newsmax, the Special Master, and the Court about the Department of Justice’s ongoing criminal investigation into Smartmatic in which the agency alleges that Smartmatic and several of its senior executives participated in an international scheme involving a multi-million-dollar bribe allegedly made to an election official in the Philippines in exchange for the company getting nearly $200 million in contracts. 
The first of four rounds of ratings data from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey period covered June 20 through July 17. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC rises a half share to finish with a 3.8 share (weekly, 6+ AQH share) and climbs to the #10 rank, while iHeartMedia’s news/talk WOR tacks on two-tenths for a 1.7 share finish good for the #19 rank. In Los Angeles, iHeartMedia’s news/talk KFI adds three-tenths to finish with a 4.0 share keeping it locked in the #7 rank, while Audacy’s all-news KNX-FM rises two-tenths to a 3.3 share, lifting it to the #10 rank. In Chicago, Nexstar Media Group’s news/talk WGN is flat with a 2.5 share but rises two places to the #13 rank, while Cumulus Media Group’s news/talk WLS-AM ticks up one-tenth to a 1.2 share, staying in the #25 spot, and Audacy’s all-news WBBM-AM/WCFS-FM dips two-tenths to a 5.2 share good for the #5 rank in the market.