Pictured above is ABC Audio’s “Start Here” podcast host Brad Mielke producing the program from his hotel room in Des Moines, Iowa yesterday morning (1/15). Mielke did the same this morning, wrapping up the results of the Iowa Caucuses with ABC’s team of political reporters, analysts, and contributors.
By Steve Lapa
Lapcom Communications Corp
President
Let’s take a minute to welcome back an old reliable that has been part of our sales and marketing world since Adam pitched Eve and got the first “yes” on the original cold call. No telling how cold that call really was.
But seriously, here come two shoutouts that should motivate you to re-evaluate the one strategy that has worked since the very early days of sales. Imagine knocking on 3,000,000 doors, making 3,000,000 cold calls. How many sales would you expect? According to The New York Times, a super PAC has knocked on all those doors nationwide, nearly 1,000,000 or one-third in Iowa alone, asking for the order. That’s a lot of cold calling and leave it to Iowa weather to put the “cold” back into cold calling.
Everyone reading this column would argue, TV, radio – especially r-a-d-i-o – and social media ads are more impactful, more efficient, and often more emotionally compelling than old school cold calling. Only time and results will tell if the boots-on-the-ground technique succeeded over the millions in media spend. No, this isn’t about modern-day political marketing strategy, this is about recognizing an old, proven technique that still has a role in today’s modern, hyper-speed, tech-driven world.
Do you remember the cold-calling contests that ended on a Friday with your team turning in the business cards that proved you met with those brand-new decision makers? Business cards in hand, you were well on your way to winning that weekly cold-calling contest. Talk about cold-call champions! All those business cards represented follow up opportunities that often led to long-term relationships netting many sellers nice commission checks.
Now comes the selfie, the modern-day version of those business cards, documenting proof positive you met the brand-new decision maker on the way to developing that newfound business relationship. Suddenly the old school cold-call strategy has a new world spin showing everyone on the team you are out and about in front of new business prospects, setting appointments and with newly fueled positive energy writing business and achieving your goals.
Hard to believe we are all connected to Adam’s very first sale, the 3,000,000 nationwide cold calls and the political strategists who earn big sums while still advising candidates to make sure they are getting out there, shaking hands and making those cold calls.
What’s on your planner this week?
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
By Michael Harrison
Founder
TALKERS
The United Nations and its specialized agency, the United Nations Educational, Scientific and Cultural Organization (UNESCO) have given the radio industry all around the globe an invaluable gift. It’s called “World Radio Day 2024.” Now in its 13th installment, WRD takes place annually on February 13 with the purpose of spotlighting the accomplishments, importance, and ongoing relevance of the radio medium as it evolves deeper into the 21st century. This year’s WRD theme is “Radio: A Century Informing, Educating and Entertaining.” By officially designating the platform as worthy of its own officially sanctioned UN International Day, the august world body has recognized, spotlighted, and endorsed radio’s continuing relevance and potential for being a vital force for the betterment of humanity.
On a global level, the scope of radio is huge. However, we, practitioners of radio in America, face formidable challenges keeping the spirit and uniqueness of the platform viable as both a business and iconic connector as it faces stifling debt, exotic competition, a generational divide, creeping censorship, and the growing risk of simply getting lost in the noise and distractions of the ceaselessly evolving digital era. I strongly encourage my American colleagues to embrace WRD 2024 for the fabulous opportunity it offers our industry to make a compelling and inspiring case for the ongoing importance and positive impact of radio to inform, educate and entertain.
Please read and consider any or all of the “13 Ideas to Celebrate World Radio Day 2024” posted on the UNESCO website and in this edition of TALKERS magazine. To see the list of 13 ideas, please click here.
Michael Harrison can be contacted directly via email at michael@talkers.com.
Townsquare Media promotes Mike Pettis to market president/chief revenue officer for its Sedalia, Missouri media cluster that serves West Central Missouri. That office operates news/talk KSIS-AM
“News Talk 1050” and two music brands. Townsquare regional vice president Robert Wawrzyniec says, “Mike is the ideal executive to lead Townsquare’s broadcast and digital operations in West Central Missouri. Most important, he knows the Sedalia market and what resonates with its listeners and advertisers. His expertise in creating, developing and executing exceptional local multi-platform solutions for advertising and marketing clients, as well as driving new business opportunities and forging important community partnerships, has resulted in deep client relationships and a strong commitment to listeners. I am looking forward to working with him in his new role.”
By Michael Harrison
Founder
TALKERS
The United Nations and its specialized agency, the United Nations Educational, Scientific and Cultural Organization (UNESCO) have given the radio industry all around the globe an invaluable gift. It’s called “World Radio Day 2024.” Now in its 13th installment, WRD takes place annually on February 13 with the purpose of spotlighting the accomplishments, importance, and ongoing relevance of the radio medium as it evolves deeper into the 21st century. This year’s theme is “Radio: A Century Informing, Educating and Entertaining.” By officially designating the platform as worthy of its own officially sanctioned UN International Day, the august world body has recognized, spotlighted, and endorsed radio’s continuing relevance and potential for being a vital force for the betterment of humanity.
On a global level, the scope of radio is huge. However, we, practitioners of radio in America, face formidable challenges keeping the spirit and uniqueness of the platform viable as both a business and iconic connector as it faces the growing risk of simply getting lost in the noise and distractions of the ceaselessly evolving digital era. I strongly encourage my American colleagues to embrace WRD 2024 for the fabulous opportunity it offers our industry to make a compelling case for the ongoing importance and positive impact of radio to inform, educate and entertain.
Please read and consider any or all of the following “13 Ideas to Celebrate World Radio Day 2024” posted on the UNESCO website and in TALKERS magazine.
1. World Radio Day Minutes. Air the UNESCO package of 20 pre-produced “World Radio Day Minutes”. They are 60-second audios discussing interesting aspects of the radio medium during its first 100 years of service to humanity. The texts figure in their descriptions so that you have the option of producing your own episodes in other languages. These short-form audios can be programmed on a schedule of your choosing leading up to and on February 13, World Radio Day (WRD). You can run them as non-commercial announcements or offer them for local sponsorships.
2. Talk Shows Celebrating Radio. Program (pre-produced or live) talk shows with local and national experts talking about the importance of radio for quality information, highlighting its 100-year history and continuing relevance. Recruit legendary and retired radio personalities known to your audience to participate in these programs supplemented by real clips from the past to be aired leading up to or on February 13.
3. World Radio Day 2024 Live Event. Schedule a live indoor or outdoor event (depending upon climate) on February 13 celebrating World Radio Day 2024. Invite listeners free (or charge admission in conjunction with a charity). Feature a panel discussion about the relevance of the entire audio sector in a changing media world as well as local legends telling stories about their service to the public through radio. Supplement it with display tables presenting local businesses and sponsors. Consider holding it on a local college or university campus in conjunction with the school’s communication department. Organize a group of diverse stations (either under one corporate umbrella/cluster or actual competing ones) to join forces in support of information, entertainment and education through radio in general. The results will be beneficial for everyone involved.
4. World Radio Day 2024 Sponsorship with Local Consumer Electronics Store/Chain. Arrange a sales promotion with a local store or chain of stores within your market to offer listeners a significant one-day discount (February 13) on all AM/FM radios and radio-related equipment.
5. International Dialogue. Schedule interviews/conversations (either live or prerecorded) with your broadcast colleagues from other countries to compare and contrast the history and strength of radio in their respective countries on or leading up to February 13. These shows can be simulcast on both stations or simply be one host interviewing another. For Partnership Opportunities, please check here which stations or partners around the world are interested in collaborative programming and you could contact now.
6. The Greatest “Radio Songs” of All Time. There are songs in almost every pop music format that contain the word “radio” in them or refer to the medium of radio. Highlight the “Greatest Radio Songs of All Time” into your playlist intermittently or as a “countdown show” on February 13 in commemoration of World Radio Day 2024. This is an easy and simple way to highlight World Radio Day and create a fun and entertaining programming element.
7. Visit to a Radio Station. Offer guided tours of your facilities to listeners or local school classes leading up to and on February 13 in celebration of World Radio Day 2024. This will be an effective outreach to a younger generation of new listeners and create community goodwill.
8. Radio and Emergencies. Emphasize radio’s impact as an informational public safety net entering its second century of service. Use World Radio Day 2024 as a reason to talk about and remind listeners of the value of the medium to provide a lifeline to the public when the electricity goes out and the internet goes down. There are numerous examples in just the past year alone to draw from in terms of earthquakes, wildfires, and storms in which radio news helped people in distress in real time. This is also a talking point in the current issue about some automobile manufacturers choosing to not equip new car models with AM radios.
9. Theater of the Mind. Use World Radio Day 2024 as a focal point for radio being the “Theater of the Mind” by producing your own locally produced radio dramas and airing them on February 13. You’ll provide intelligent entertainment, support cultural expression, and stimulate listener interest.
10. Radio, the Original Interactive Mass Medium. Recognize radio’s claim to the title “The Original Interactive Mass Medium” and “The Original Social Media” by using these phrases as often as appropriately possible on February 13. Radio pioneered the concept of taking live calls from listeners on the air to give opinions and receive advice in addition to playing musical requests and announcing dedications in real-time on the air. Highlight the interaction with listeners.
11. Take Me Out to the Stadium. Radio was the first mass medium to provide live, real-time play-by-play coverage of sporting events. The history of radio’s connection to sports is deep and rich. There is a lot of colorful sports broadcasting history to discuss in celebration of World Radio Day 2024 and nourish vibrant conversations.
12. Podcasts. Post several new and timely podcasts featuring quality conversations and panel discussions with experts and leaders in the radio profession from around the world as supplemental World Radio Day 2024 content on your station or network website. You can also generate your own podcasts and programs about radio for placement on your website or general distribution.
13. Positive and Pro-Active – Accomplishment, Pride and Hope. World Radio Day 2024 provides you with a supportive platform and focal point to pursue business, civic and social relationships within your community, and protect free, independent, pluralistic radio. WRD 2024 symbolizes radio’s century of accomplishment, pride in the present and hope for the future. Celebrate World Radio Day 2024 spreading this optimistic perspective leading up to, during and following February 13.
For more information, visit https://www.unesco.org/en/days/world-radio
Michael Harrison is a legendary American broadcaster who has served as executive advisor to UNESCO for World Radio Day 2024. He can be contacted via email at michael@talkers.com.
Audacy sports talk KRLD-FM, Dallas-Fort Worth “105.3 The Fan” announces a multi-year extension to its flagship broadcast and digital partnership with the MLB’s world-champion Texas Rangers through 2027. As part of the extended partnership, English broadcasts of Rangers baseball will continue to be heard on “105.3 The Fan” and streamed digitally via the Audacy app for fans within the Rangers broadcast territory.
PodcastOne announces the January 24 premiere of “Varnamtown,” a limited eight-episode true crime genre podcast from Epic Magazine, Picture Perfect Federation and Full Picture. Hosted by Golden Globe Award winning actor Kyle MacLachlan and investigative journalist Joshua Davis, the series tells the little-known story of a small fishing village in North Carolina that reputedly did a deal with drug kingpin Pablo Escobar.
Audacy and Amy Poehler’s Paper Kite Podcasts announce the launch of “The Chris Chatman Do-Over,” an improvised comedy podcast series starring actor, comedian, writer, director, and producer Ike Barinholtz. In the series, Barinholtz plays controversial shock jock Chris Chatman striving to improve his reputation after his hit podcast is canceled. Guest stars include Fred Armisen, Ashley Nicole Black, Jessica St. Clair, Ego Nwodim, Busy Philipps, and Alice Stanley, Jr.
iHeartMedia and Charlamagne Tha God announce that the podcast “Woman Evolve with Sarah Jakes Roberts” joins The Black Effect Podcast Network. Charlamagne Tha God says, “The way she is able to showcase the intersectionality between GOD, faith, the word and how to navigate our mental health is extremely powerful. It is a privilege and honor to partner with ‘Woman Evolve’ and assist in amplifying her life changing messages.”
AdLarge announces today that “Infertile AF” has joined the company’s podcast portfolio. The program is hosted by New Jersey-based journalist, author and mother of two, Ali Prato, who keeps it “very real” while diving into the messy, frustrating, painful, absurd and sometimes humorous journey to have a baby. Or in some cases, to not have a baby.
The Alliance for Women in Media Foundation extends the deadline to submit entries for the 49th Annual Gracie Awards through January 25 (11:59 pm ET). The regular deadline, with no additional fee, is January 18 (11:59 pm ET). The Gracie Awards, presented by AWMF, has recognized programming and individual achievement by women across all media for nearly five decades. Submissions from television, streaming, radio, audio, and digital media are encouraged.
Edison Research unveils the Top 25 Podcasts in the UK for Q3 2023. This list ranks the 25 biggest podcasts based on total weekly audience reach as measured by Edison Podcast Metrics UK. Interestingly, the American podcast “The Joe Rogan Experience,” ranks #1 in this chart. Other American podcasts making the top 25 include “Stuff You Should Know” from iHeartPodcasts and “Crime Junkie” from audiochuck.
Programming executive Andy Denemark is stepping away from day-to-day operations at United Stations Radio Networks. Gemini XIII Media acquired the company in July of 2023 and Denemark remained on to assist with transitioning several facets of the business. He’ll continue to advise United Stations on various topics and to develop special projects including content for emerging audio platforms.
Mentoring and Inspiring Women in Radio, Inc introduces four new members to its board of directors: Becky Brenner, consulting partner at Albright & O’Malley & Brenner Consulting; Dawn Krause, vice president of finance for Midwest Communications, Inc; Maria Laing-Smith, SVP of Mr. Master; and Leslie Scott, VP of digital audio content for Audacy.
Broadcasters Foundation of America shares the news of the passing of Philip J. Lombardo, who died early Friday (1/5) following a brief illness. Lombardo was CEO of Citadel Communications and chairman emeritus of the Broadcasters Foundation, having previously served as chairman for 15 years. The family has requested that in lieu of flowers donations be made to the Philip J. Lombardo Memorial Fund, which will be established by the Broadcasters Foundation this week in honor of Lombardo’s
dedication and service to the broadcasting industry and to the Foundation’s charitable cause. BFoA chairman Scott Herman says, “The Broadcasters Foundation and the broadcast industry lost a great man. As chairman of the Broadcasters Foundation for many years, Phil left an indelible mark. He was passionate about our mission and one of our biggest donors, giving both time and money to helping colleagues in need.” To honor his longstanding dedication to the Broadcasters Foundation, in 2000 the Board passed a near unanimous vote to rename the annual golf tournament and fundraiser, held during the NAB Show in Las Vegas, to the Philip J. Lombardo Charity Golf Tournament. The one ‘no’ vote was cast by Lombardo. The majority of Lombardo’s storied career was focused on buying, turning around, and selling TV stations for his privately held company, Citadel Communications. In 2003, Lombardo was elected to serve as joint board chairman of the National Association of Broadcasters. He was inducted into the Broadcasting + Cable Hall of Fame in October 2015.
By Steve Lapa
Lapcom Communications Corp
President
What do your New Year’s resolutions look like?
Chances are your resolutions included what I call the old reliable “mores.” Earn more, save more, exercise more, eat more of the healthier foods. Sound familiar? Do you break down the resolutions into daily goals? As in here is what I need to do today to meet my goals and fulfill my resolutions. How about the “less” category? Do you spend any time thinking about what you want to do less often? Let us start with some obvious candidates.
A recent survey by Frequence.com indicated 84% of respondents in marketing and advertising felt stress on the job. Maybe the other 16% had just taken their morning meds. Seriously, can you blame the stressed-out thousands who have spent a career working for companies that stand on the brink of financial peril, delist from the stock exchange, or initiate short-notice personnel cuts? Has anyone in the radio business reading this column ever experienced a fully stress-free experience for over 36 waking hours? If it is not work, maybe it is friends, family, travel issues, or anything else that you simply cannot stop thinking about.
“Less” resolution #1. Less stress on the job, unless you are in the parachute business or an air-traffic controller or emergency room doctor in New York or Chicago, you get where I am going with this.
The same survey showed 72% of respondents work for organizations expecting them to deliver more with less support. The last time I worked for a broadcast company that provided me with my own dedicated assistant, the Cowboys won the Super Bowl in the first ever televised in prime time. Please raise your hand if you are a seller or sales manager with your own dedicated assistant. Anybody? How about in the past 10 years?
“Less” resolution #2. Less is more. The slogan takes on new life in the remote work environment that is a norm for many in the media buyer-seller relationship. Everyone in the chain is being asked to do more, reach increased goals, and perform to a higher standard with less support. You are either on the income money flow line or the expense side. Pick your lane and try your best to deliver measurable results.
Technology is driving change in every corner of the workplace. New strategies and technologies designed to monetize media impressions are part of our culture. Surveys show anywhere from 52-70% of sellers and marketers are challenged with keeping up.
“Less” resolution #3. Prioritize your upskilling. Pick the one area that will allow you to hit your most important “more” goals and master it. Never stop learning, just adjust your learning curve to what works best for you.
Here’s to a more productive and prosperous New Year!
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
Beasley Media Group names Scott Masteller program director for sports talk WPEN-FM, Philadelphia “97.5 The Fanatic.” During his career, Masteller has served with ESPN Radio, KESN-FM, Dallas-Fort
Worth, news/talk WBAL, Baltimore to name a few. Beasley Media Group Philadelphia VP and market manager Joe Bell comments, “Scott is one of the premiere programmers in sports talk radio. I have been a fan for years and feel he’s the right person to continue developing the Fanatic brand.” Masteller says, “I am excited to partner with Beasley and the talented staff of ‘97.5 The Fanatic.’ Philadelphia is such a great sports town with some of the most passionate fans in the country!”
Shortly before Christmas, “Coast to Coast AM” executive producer Lisa Lyon posted the sad news that radio pro and longtime “Coast to Coast AM” personality Ian Punnett died on December 21 after a brief
illness. She writes, “It is with deep sadness that we share the news that Ian Punnett passed away from a brief illness yesterday. His keen intellect and delightful sense of humor will be deeply missed. Since 2000, Ian has, in various incarnations, been a valued host of ‘Coast to Coast AM,’ including regular weekend hosting duties, his own spin-off show ‘Coast to Coast LIVE with Ian Punnett,’ a podcast entitled ‘Vaudeville for the Frightened,’ and most recently twice a month hosting duties. I’ve had the privilege of producing for Ian these past 24 years, and I will miss our friendship and the professional collaboration. Every conversation behind the scenes was as lively and entertaining and everything we strive for on the air. Ian was great radio personified.” See more here.
According to data from a recent New York Times/Siena College poll of registered voters nationwide, FOX News Channel is named the single news network voters turn to most often, above CNN and
MSNBC, along with topping The New York Times, Wall Street Journal, PBS and NPR. The poll results show 13% of respondents cited FOX News as the single news source they turn to most often, tying broadcast networks like CBS, NBC and ABC, while besting CNN (10%) and MSNBC (3%). For comparison, public news organizations (like PBS and NPR) delivered 4%, national news organizations such as The New York Times and Wall Street Journal garnered 8%, while international news sources like the BBC, Al Jazeera and The Guardian earned 3%.
Salem Radio Network nationally syndicated talk radio host Mike Gallagher and his listeners have helped raise funds for the Prison Fellowship this holiday season. Gallagher tells TALKERS magazine, “Years ago, I came home from work one day very grumpy and my wife Denise said, ‘Why don’t you start doing good for people on your show? You could take the passion that your audience has all bottled up
and help people instead of just jawboning and complaining about everything.’ And she was right. So ‘Gallagher’s Heroes – The Fallen Officers Fund’ was created (which assists the families of law enforcement killed in the line of duty and publishes The First Responders Bible) as well as several other charities we help on an annual basis. Each holiday season we partner with Prison Fellowship and get Christmas presents, Bibles and a personalized message from an incarcerated parent delivered to thousands of children. So far this year, my audience has donated over $160,000 which will benefit 6,400 children of prisoners. Over the last few years, my listeners have contributed over $2.5 million to Prison Fellowship. I’m so humbled and blessed to have such a loving, generous audience. It makes it a joy to come to work. And I get to carry my late wife’s wish in my heart. I’m a lucky guy.” Gallagher is not the only SRN host helping the Prison Fellowship cause. Sebastian Gorka is also working hard to promote the organization’s efforts.
The Colorado Supreme Court’s ruling keeping former President Donald Trump off that state’s primary ballot was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was 2024 presidential race, followed by President Joe Biden’s low approval ratings at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
New York Attorney General Letitia James announces her office is filing a suit against SiriusXM for “trapping consumers in subscriptions and maintaining deliberately long and burdensome cancellation processes.” A press release states, “The Office of the Attorney General (OAG) found that SiriusXM forces its subscribers to call or chat online with an agent to cancel a subscription, then deliberately draws out those interactions as part of its strategy to prevent subscribers from canceling. The OAG also found
that the company trains its agents to not take ‘no’ for an answer when customers try to cancel, making it extremely difficult and frustrating for consumers to end their subscriptions. Through this lawsuit, Attorney General James seeks restitution, penalties, and disgorgement from SiriusXM for violating New York’s business laws.” James adds, “Having to endure a lengthy and frustrating process to cancel a subscription is a stressful burden no one looks forward to, and when companies make it hard to cancel subscriptions, it’s illegal. Consumers should be able to cancel a subscription they no longer use or need without any issues, and companies have a legal duty to make their cancellation process easy. New Yorkers can trust that when companies like SiriusXM try to take advantage of them and violate the law, my office will step in to stop them.”
Twenty-five agricultural organizations have written to legislators to declare their support for the AM Radio for Every Vehicle Act that would require AM radio be offered in every new vehicle at no extra charge. They say, “Our members rely on AM radio and the vital services it provides daily. AM radio is a source of weather, commodity, and national farm policy updates for our members. Access to radio becomes even more important for America’s producers in times of emergency. For those who work mostly out in the open, often miles from home, response time is critical. Whether a thunderstorm is developing, a tornado is moving closer, or wildfires are spreading, our members need a reliable form of communication to access critical information. AM radio stations are unparalleled in their range. A single AM station can reach up to 700 miles away and travel through barriers like mountains and buildings. When the power goes out, and cell towers go offline, radio is still available. While millions of rural Americans still lack broadband service, rural and agricultural programming through AM radio helps keep rural residents apprised of news that may impact their businesses, health care, education, and family.”
LOS ANGELES – As students, enthusiasts and caretakers of this wonderful medium, we’re keenly aware that radio’s “Golden Age” boasted an incredible array of entertainers and broadcasters.
With lifestyles, technology and society being what they are today, it’s almost inconceivable to imagine that families would actually gather around the radio and attentively listen – and indeed hang onto – each and every word that emanated from that mysterious entertainment-laden box sitting in the living room.
Fundamentally important back then, of course, was a concept known as “Theater Of The Mind.”
No one embodied and personified it better than one of the bigger-than-life talents of that era: Orson Welles.
Most are familiar with his epic “War Of The Worlds.”
Pictures Set In Songs
The list of other outstanding “Mercury Theater” presentations Welles was responsible for is much too lengthy to cite here, but his legendary “Theater Of The Mind” mystique lived on nightly in Los Angeles, where Jim Ladd was a welcome guest for Southern California listeners dating back to 1969 and hosted a regular show on SiriusXM’s Deep Tracks channel the past 11 years.
Theater Of The Mind so perfectly describes what Ladd tried to do, although it’s not radio drama in the pure sense. “What I [attempt] at night is to show you pictures and do that by playing sets of songs,” the (then) highly popular KLOS-FM, Los Angeles 10:00 pm – 2:00 am personality remarked to me. “If you follow the lyric content of each song, as well as the song’s emotional feel, it should tell you a story with a beginning, middle and end. Thus, it’s theater.”
Throwback To Creativity
In addition to providing his special spin to Theater Of The Mind, Ladd was also responsible for keeping another bit of radio history on life-support.
Most air personalities are required to adhere to strictly enforced music lists, but Ladd’s nightly, four-hour, Los Angeles air-shift was a throwback to the days of “free-form” radio.
The result was similar to what existed in April 1967, when a new phenomenon started taking shape. “That was the beginning of FM and this multi-billion dollar industry,” Ladd recalled. “[Free-form] started on a station [KMPX, San Francisco] where the phone was literally disconnected, because they couldn’t pay the bill. [Tom Donahue] had an idea; he went there and it took off. For a while before deregulation, that’s what all FM radio did in any market. Free-form worked great, until they killed the golden goose.”
Right Place, Right Time
Southern California native Ladd was extremely fortunate to have been able to launch his radio career in the country’s second-largest market. “Part of it was timing,” he admitted. “I was at a little station in Long Beach [KNAC-FM] that decided it was going to try this new, hippie, underground thing. They didn’t know what it was, but [the feeling was to] hire some hippies and see if they could make some money with it. I happened to be right there at that time.”
A frustrated musician, who wanted to be a songwriter, Ladd recounted a life-altering conversation he and a buddy had in a car. “My friend said that I should be in radio. I was 19 or 20 at the time and your friends at that age seldom notice anything but themselves. For some reason, that stuck with me. Thank God, FM was in its infancy and they’d take complete novices like me off the street and give us shows. Owners didn’t know anything about the Grateful Dead or The Who, but we did.”
Check Mate
Instead of walking into a studio and following a computer-generated music log, Ladd was given freedom to use his imagination. His only preparation was what was happening in life.
Resulting sharp, clever music sets he composed weren’t written out in advance. “The way I work is to turn the music up loud and get the song working on me,” he commented. “Once [that happens], it keys in my mind what will fit next.”
Such an intricate process included a mental checklist. “I’ve figured out the lyrics will work, but I need to know how the song I’m playing ends and how the next song begins,” he explained. “If I’m playing a balls-out rocker, I can’t go into some acoustic piece. In that way, it’s really like a chess game. I have to plan these things to start every single segue as I’m doing it. That’s the way that works best for me.”
There were nights, however, that Ladd knew that he “[didn’t] have it,” but as he maintained, “I’ve been doing it long enough to put on a good professional show. Sometimes, I don’t have what I’m striving for, which is to make a connection with the audience. Without having to prompt them or explain anything, my audience lights up the phones. They call because they get what I’m doing. Once that connection is made, then look out, because the rocket is taking off.”
Gracefully Handling The Tragedy
Recalling the horrific September 11, 2001 “Attack On America,” Ladd noted that although it was one of the country’s greatest tragedies, “It was easy to immerse myself into something like that. It so moved me that I had no problem thinking of songs to play or what I wanted to say.”
Judy Collins’ version of “Amazing Grace” was the first song he played when he went on the air that night. “Believe it or not, it set the tone for what I did for … the next two weeks.”
As it usually did, the audience – even or perhaps especially in this painful period – stepped up to the plate. “This is the thing about free-form radio that’s so precious to me,” Ladd emphasized. “Nobody called me on 9/11 with an idiot request. When I played sets of 9/11 songs, everybody was calling in with [appropriate] suggestions. Second only to dealing with the tragedy, the hardest part was to know when I could play groups like AC/DC again. I found that very difficult; you can only feel your way through it.”
Loyal Listeners
In his third tour of duty at (then ABC-owned) classic rocker KLOS, Ladd was a legitimate cult figure in the Southland for his work at legendary cross-town rocker KMET.
Southern California listeners were stunned on Valentine’s Day 1987 when the “The Mighty Met” (now Audacy smooth AC KTWV) – became smooth jazz “The Wave.”
Also on Ladd’s impressive resume were stints at Los Angeles outlets KLSX and KEDG.
The notion of an air personality “connecting” with the audience is both elementary and elusive. Ladd was a rare case of a non-drive time music personality who amassed a loyal, vocal following.
Grateful for such audience allegiance, Ladd didn’t take it for granted. “My audience has been that loyal from KMET to KLOS and all the [other] stations in between. My part of the bargain is that I won’t lie to them or let them down by doing a format. I was off the air twice in my career for two years each. That was very difficult, but because I did that, I’ve earned the right to do this and I think the audience responds to that.”
Offered jobs by stations that wanted the “Jim Ladd” name, he opined, “They didn’t understand what that meant. They thought they could just plug in my name, not let me do what I did and it would be the same thing.”
Your Attention Please
Evenings and nights were Ladd’s domain throughout his career. “I wouldn’t want to do middays or afternoon drive,” pointed out the personality known for his “Lord have mercy” exclamations. “Listening habits are such that you can’t sit and listen like you can at night. People are working, picking up the kids and doing life.”
Much like Welles’ Mercury Theater, Ladd’s show required attention. Otherwise, it was just like playing one song after another, without making that all-important connection. “The audience’s side of the bargain is that they have to bring their attention to the show,” he insisted. “I’ve done [6:00 pm – 10:00 pm] in my career and that worked out very well. The show is a bit different, in that, it’s not quite as eclectic. I don’t know if I’d be playing Judy Collins and Johnny Cash in [that time]; maybe – but maybe not.”
Convinced his free-form style could be utilized elsewhere, Ladd, nevertheless, pondered that to his knowledge, “I’m the Alamo – the last guy standing. That’s certainly the case in a major market. The big tragedy is that there are so many talented [personalities] who, although they wouldn’t do the same show that I do, could do free-form radio. We’re losing all that talent. I’m not the only guy in the world who can do it. I’m the one who was stubborn enough to say that I won’t follow a list – I just won’t do it.”
Powerful Trinity
Among those who influenced Ladd’s on-air style were former MTV personality and ex-KEDG program director J.J. Jackson; veteran Los Angeles air talent Raechel Donahue, who went on to do 7:00 pm -12:00 midnight in Denver at KQMT “The Mountain”; longtime KMET personality the late B. Mitchel Reed; KMET’s Pat Kelley; Cynthia Fox; Jack Snyder; and the late, underrated Mary Turner. “The wonderful, beautiful part of free-form radio – and most importantly – at KMET was that it wasn’t about being a star,” Ladd asserted. “What we were doing was our part of the ‘social revolution’ at the time. It was like a triad: The people on the street, the music, and us. We took the message of Dr. [Martin Luther] King and combined it with the music of Bob Dylan.”
One highly significant aspect in noting those former KMET staffers was that they’d each listen to everyone else’s show and it elevated their own game. “I’d hear Cynthia do a great segue, or Mary would do a great segment and that would inspire me,” Ladd enthused. “What I miss most is that kind of camaraderie – it’s just me now. I can’t tune in to hear someone else’s great segue. When I heard one of my colleagues do something that touched me, the first thing I wanted to do was to call them and tell them it was great. The second thing was that – from their subject matter – I got 15 different ideas to use when I got to work that night. That was the beauty of it.”
Role Model
National audiences became aware of the iconic Los Angeles talent through shows such as “Innerview,” “Headsets,” and “Jim Ladd’s Living Room.”
Considerably more than someone who voiced a script for a syndicated show, Ladd spent a great deal of time scrutinizing the fine art of interviewing. “I ripped off just about everything I know about interviewing people from Elliot Mintz,” he confided to me. “Elliott was my role model. He’d interview the Shah of Iran one week and John Lennon & Yoko Ono the following week. He’d talk with everyone in a warm, low-key and intelligent manner. It was completely unlike anything [else] I’d heard at the time and that really impressed me.”
The “Innerview” show had an 11-year run and was carried by 160 stations. “It was the first of its kind,” boasted Ladd, whose other syndication work involved voiceovers for an overseas television show. “I’m very proud of the work we did [on ‘Innerview’]. I did 99% of the interviews in the front room of my house in an artistic community in Laurel Canyon. People would immediately be put in a very comfortable place. It’s not a studio – it’s my home.”
The Work Is The Key
Another reason why people felt at ease was that, instead of focusing on a person’s life, Ladd addressed their work. “They loved that. Rather than talking about how many girls they had, what kind of drugs they did and life backstage, I studied every word of every lyric of the new album they wanted to talk about and grilled them about their songs on the environment. It would require six to eight hours of preparation. Then there was another 20 – 25 hours to write the one-hour show; it was a lot of work.”
Writing became such a worthwhile experience that, in 1991, he penned “Radio Waves: Life And Revolution On The FM Dial.”
As a result of these syndicated projects, this immensely respected rock personality diversified himself; the book became a big hit. “I guess I’m a radio guy who learned how to become a writer,” Ladd mused. “In order to get up enough courage to write my book, I read authors I like. I was required to do a great deal of writing for ‘Innerview’ and would write out what I’d say – which is something I never do [on my live show]. You’d also end up with two hours of tape and pick out what the person was going to say, how I was going to introduce it and what song would follow it.”
A Distant Second
Whenever anyone asked Ladd to name his favorite band, he qualified his answer by separating the Beatles.
The quartet, he stressed, had to be placed in a completely different category.
After that’s been done, he named the Doors as his favorite.
The same applied to his most memorable radio experiences, with KMET being the Beatles’ equivalent. “We were at the right place at the right time with the right people. We loved each other and there’s never been anything else like it.”
Nonetheless, he quickly stated that his favorite time is the next time he was able to sit behind a microphone. “The reason for that is [KLOS’-then program director] Rita Wilde,” he proclaimed. “I don’t know how I got so lucky to have a boss who was [such a great on-air personality] and so supportive. If it weren’t for Rita Wilde, I wouldn’t be on the air – that’s just a fact. I want to keep free-form radio alive for the audience, but I also owe her to make this happen. She’s under a lot of pressure [when it comes to my show]. When I go in at 10:00 pm, the format literally stops. I can’t think of another boss in the world who would understand that.”
Numbers Game
His multi-decade Los Angeles track record and loyal following notwithstanding, Ladd still realized that ratings played a role in dictating his employment; however, as he declared, “Rita is one of the first people I’ve ever worked for in this business I trust when she says the numbers are up or down. Sometimes in my career I’ve found out from people who didn’t work at the station that my show was doing great. When there’s a down book, [management is usually] right there.”
Ultimate People Skills
Certain managers and programmers, he claimed, kept good books a secret from him; however, “Rita calls immediately when I have an up book. If I have a down book, I don’t hear from her; I have to call her. That says volumes to me. We’ll deal with a problem, but she doesn’t want to get me upset. She might tell me that I’m playing too much of this or not enough of that, but she never says anything [threatening]. It’s always from a helpful and suggestive [stance]. When the numbers are good, she leaves me totally alone. From my perspective, you can’t ask for more than that. Her people skills are unbelievable.”
In addition to have wanted to keep free-form radio alive as long as possible, Ladd disclosed that he wanted “to walk away before I can no longer do my job. I don’t know when it will happen, but the next stage in my life will probably be to write fulltime – I’m working on it.”
Contact TALKERS Managing Editor Mike Kinosian at Mike.Kinosian@gmail.com
For the 27th consecutive year, “The Ramsey Show” on The Ramsey Network, dedicated three hours to sharing stories of giving and receiving generosity on Monday (12/18). “The Annual Giving Show” features callers sharing random acts of kindness and often-anonymous pay-it-forward generosity. “The Ramsey Show” co-host Dave Ramsey says, “Giving is the most fun you can have with money. This is
why we won’t stop helping people get out of debt. When you aren’t weighed down by payments, you can live and GIVE like no one else.” Examples of giving include Ramsey listeners helping Sarah, a widowed mother of four, get current on her mortgage payments so she wouldn’t lose her house. A single mother of three received $2,500 to help with Christmas. Shoppers at Kroger had their groceries paid for. A church helped a couple get back on their feet after a job loss. Even Ramsey employees got into the act. Melissa kicked off the show with the story of her three-year fight against an aggressive form of breast cancer. She told listeners how Ramsey Solutions rallied around her, paid her full salary while she was out and provided the family with meals, prayer, and support. The Ramsey Network says, “‘The Annual Giving Show’ wraps up a wildly successful year for the Ramsey network. ‘The Ramsey Show’ is the second largest nationally syndicated radio show. It’s now heard on more than 640 stations. The YouTube audience has more than 100,000 subscribers and 250 million views. And ‘The Ramsey Show’ podcast is only the fourth show ever to eclipse one billion downloads.”
FOX News Channel says that it remains cable television’s most-watched network for the eighth consecutive year in 2023, according to data from Nielsen Media Research. The cable news outfit says the dominance of late afternoon show “The Five,” the launch of FNC’s new primetime lineup, coupled
with the success of its daytime programming, positions it as the number one network in cable news. FNC says it had the largest share of the audience in total day (46%) and primetime (48%), capturing nearly half of the cable news landscape. In primetime, FNC delivered nearly 2 million viewers and 214,000 in the 25-54 demo, topping CNN and MSNBC combined in total viewership. On a 24-hour total day basis, FNC averaged over 1.2 million viewers and 150,000 in 25-54, with a 153% advantage over CNN in viewers. FOX News Media CEO Suzanne Scott says, “During yet another unprecedented news cycle, cable viewers continued to choose FOX News Channel. From moderating debates to reporting in war zones and many stories in between, I am honored to work alongside this unrivaled team of journalists and opinion hosts as they continue to exceed expectations.”
Audacy Buffalo raises $117,000 for the SPCA Serving Erie County during its SPCA Radiothon, held on December 13 and hosted by news/talk WBEN-AM and country WLKK-FM. Audacy Buffalo SVP and market manager Tim Wenger says, “We’re thrilled to have been able to spearhead the radiothon effort for the SPCA in 2023 and excited we exceeded the goal and expectations for the event. The money raised is a testament to our listeners’ commitment to community and will go a long way toward helping the SPCA meet a growing need.”
ARC Software, Inc announces that RADIO.CLOUD enters into an agreement establishing ARC as its primary affiliate research and maintenance platform. RADIO.CLOUD account director Andrew Scaglione says, “Switching to ARC is a no brainer. Speaking from experience using both ARC and other systems in the past, it’s hands down the best CRM for the radio industry with reliable contact information and a seamless digital contract process. It’s going to play a key role in our future growth across the North American radio landscape.”
SiriusXM announces it is presenting 46 games this college football postseason. SiriusXM will carry live play-by-play of every Division I FBS bowl game – including the College Football Playoff Semifinals and National Championship – as well as the Football Championship Subdivision (FCS) National Championship game and other postseason All-Star games. SiriusXM will carry Westwood One’s broadcast of the FCS Football Championship on January 7.
The Weather Channel Radio Network and Skyview Networks announce the renewal and expansion of their audio network partnership. Starting January 1, 2024, The Weather Channel Radio Network will expand its existing sales partnership Skyview Networks to include short-form terrestrial radio inventory and podcasting inventory.
SiriusXM signs multiple active NFL players to host a new, entirely player-helmed show on its SiriusXM NFL Radio channel. Miami Dolphins running back Alec Ingold, Pittsburgh Steelers receiver Allen Robinson and veteran tight end Colin Thompson serve as rotating hosts of “The Players’ Point,” which airs Tuesdays from 7:00 pm to 8:00 pm ET. The program teams two of the players up each week to host their own show, conduct interviews and drive the weekly conversation from an active player’s perspective. Robinson, Ingold and Thompson are former participants in the NFL’s Broadcasting and Media Workshop, a program created by the league and run with the help of several veteran media executives and broadcasters, including those from SiriusXM, to help players develop careers in media.
KUT and KUTX Public Media deputy general manager Sylvia Ponce-Carson announces she’ll retire on December 31 after 22 years of service to the station and more than three decades in public media. The organization says, “When she arrived in January 2002, KUT was a hybrid news and music station, carrying a mix of NPR, BBC and other programs, as well as locally hosted music. She strengthened the station’s revenue model – both underwriting and membership, helping the station grow at a rate beyond similar-sized operations.”
Cumulus Media promotes Mike Killabrew to operations manager for its Indianapolis station group that
includes sports talk WXNT-AM and five music brands. Killabrew has been serving as the program director for WXNT-AM, classic hits WJJK-FM and rock WNDX-FM since May of 2022. He’ll continue in those roles. Cumulus Indianapolis VP and market manager Darlene Park says, “Mike is an impactful leader who has a strong track record of building and developing great teams, serving the community, and delivering results. He understands our market and our amazing brands will grow under his leadership.”
The RAB announces that Mike Hulvey – CEO of Neuhoff Media – is named the new president and CEO of the organization, assuming the role from Erica Farber, effective April 1. The news was announced by RAB board chair and Connoisseur Media CEO and founder Jeff Warshaw. Farber, who has led the RAB for the past 12 years, “decided it is time to step down and pursue other interests
including continuing to participate in RAB’s Rising Through the Ranks leadership development training and National Radio Talent System, a wholly owned subsidiary of the organization.” The organization goes on to say, “Under Farber’s stewardship, the RAB has reshaped the organization into a full-service integrated membership, business development and training concern as well as forged strong relationships within the advertising marketplace. Additionally, she has diversified and re-invigorated its board of directors to ensure the future of the 
trade association.” Speaking about Hulvey, Warshaw says, “Mike is an excellent selection with the relevant skills and expertise to lead the RAB. He has an impressive track record in corporate management and local radio expertise. In addition, as a past chair of the RAB he has a clear understanding of the organization and what the broadcast industry requires from RAB. He has a tremendous passion for the industry which will serve us all well.” Warshaw adds, “We thank Erica for her leadership over the past decade in helping to shape an organization that meets the needs of broadcasters today as well as for the future of the audio industry. She’s left an indelible imprint on the industry, and we can’t thank her enough for her commitment and passion to radio. It’s been an honor and a privilege to work with her.” Hulvey will work with Farber to ensure a smooth and successful transition during the next few months as her last day with the RAB will be April 30, 2024.
Audacy’s Spanish language news/talk outlet in Miami names Miguel ‘Mijo’ Irizarry brand manager for the station as it unveils three new local shows. Irizarry is responsible for WAXY-AM Radio Libre 790’s content strategy, talent, operations and branding. Audacy regional president Claudia Menegus states,
“Mijo’s extensive experience and passion for Hispanic radio make him the perfect person to usher in the next chapter of ‘Radio Libre.’ He will play a pivotal role in shaping our content strategy, enhancing the brand, and continuing our vision. Together, we look forward to delivering a fresh and vibrant listening experience that resonates with our diverse audience.” The three new shows include “Despierta Miami” with host Eli Escobar airing from 6:00 am to 10:00 am. She most recently served with the company’s hot AC KHMX-FM, Houston. New to middays is “En este Pais” hosted by Lourdes Ubieta airing from 11:00 am to 2:00 pm. In afternoon drive is “El Show de Jorge Bonilla,” airing from 2:00 pm to 6:00 pm. Bonilla has written for FOX News, Newsmax, The Blaze, The Daily Wire, Breitbart and many more conservative news outlets.
Talkers Books, the book publishing arm of TALKERS, celebrates the first anniversary of the release of one of its most successful titles, From Immigrant to Public Intellectual: An American Story (Talkers
Books, 2022) by Dr. Murray Sabrin. The book has been an Amazon bestseller and a popular vehicle sparking conversations on political news/talk shows across America. Its author, Murray Sabrin, Ph.D. is emeritus professor of finance, Ramapo College of NJ. Dr. Sabrin – a prolific author – is considered a “public intellectual” for writing essays about the economy in scholarly and popular publications as well as being a prolific guest and “go-to” resource on hundreds of radio and TV talk shows and podcasts. According to publisher Michael Harrison, who wrote the book’s provocative foreword, “From Immigrant to Public Intellectual is a truly American story about an immigrant child’s rise from humble beginnings to forge a stellar career as an educator, author, candidate, and media influencer. Murray Sabrin explains libertarianism in plain language using his own life story set against a half-century of changing times. Talk show hosts have been tapping into this articulate scholar’s knowledge and views for more than three decades since his impressive third-party showing as the Libertarian candidate for Governor of New Jersey in 1997.” To learn more about Dr. Murray Sabrin please visit murraysabrin.com and murraysabrin.substack.com.
SiriusXM’s Megyn Kelly will host a special live edition of her program on December 6 at 10:15 pm ET immediately following the “NewsNation” Republican Primary Debate. SiriusXM’s Triumph channel will also carry the debate live.
New York-based software firm Aiir Inc announces the addition of five news staffers. They include Paul Carlin and Phil Ray who join the customer support team in the UK. Phil Hannon joins Aiir’s team in North America, as does Chase Daniels, who has been serving as Bold Gold Media’s director of programming. Additionally, Alex Watson assumes the newly created position of customer experience specialist.
Edison Research’s Top 10 Findings of 2023 will be unveiled in a 30-minute webinar on December 13 at 2:00 pm ET. Edison says the list-worthy findings on audio, podcasts, radio, exit polls and more from its custom research and syndicated datasets will be presented by many of the researchers who worked on the studies.
Multimedia sports platform OutKick says that it saw strong growth from September to October with more than 5.9 million total multiplatform unique visitors, up 11%; 24 million total multiplatform views, up 13%
versus the prior month; and 23 million total multiplatform minutes, up 14% versus the prior month, according to Comscore. Outkick founder Clay Travis states, “OutKick’s expansion and growth continues to be the highlight each month. Our content serves those who seek not only common-sense reporting but unfiltered opinions with great perspective on a variety of topics.”
Audacy’s news/talk WCCO-AM, Minneapolis helped raise over $367,000 to provide meals and care for those in need through its 21st annual “Hunger Mission Radiothon” last Thursday (11/16). The annual radiothon benefits Union Gospel Mission Twin Cities and this year’s event brings the funds raised
since 2003 to more than $4.3 million. WCCO brand manager Brad Lane says, “We are simply in awe of the incredible generosity of our fans! This is yet another great example of how live and local radio can truly impact lives. We’re so proud of our team for helping share these transformative stories from the inspiring work being done at Union Gospel Mission.” Union Gospel Mission Twin Cities provides food, shelter, programs and services for men, women and children experiencing homelessness, hunger and addiction.
Israel’s battle against Hamas and the humanitarian crisis in Gaza was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the campus protests over Israel’s invasion of Gaza and the rise in anti-Semitism around the world, followed by this week’s meeting between President Joe Biden and China’s Xi Jinping at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
President Joe Biden meets with Chinese dictator Xi Jinping; the U.S. Senate passes stopgap budget to prevent government shutdown; Israel’s ongoing battle with Hamas in Gaza and the pro-Palestinian protests at DNC headquarters in Washington, DC; former President Donald Trump’s legal battles; the 2024 presidential race; Bidenomics and the state of the U.S. economy; the federal weapons charges against Hunter Biden; and the FBI investigation in to New York City Mayor Eric Adams were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
77WABC – along with partners AARP New York City, Gristedes, and D’Agostinos Supermarkets – are helping the St. Francis Food Pantry and Shelters with its turkey giveaway program. A total of 10,000
turkeys and meals will be distributed by St. Francis over the holiday season, including from the 77WABC “Turkey” Trolley today (11/15) St. John’s Church in Manhattan. Red Apple Media owner John Catsimatidis says, “No one should be without a turkey dinner on Thanksgiving. This is an American holiday and Americans should not go hungry, ever! We are delighted that AARP New York City has joined us in this charitable endeavor.”
Israel’s ongoing invasion of Gaza, allegations of a Hamas command center under Al-Shifa hospital, and U.S. campus protests; the planned meeting between President Joe Biden and China’s Xi Jinping; the House approves Mike Johnson’s spending bill to avoid a government shutdown; the Trump Organization trial in New York City; the investigation into New York City Mayor Eric Adams; the 2024 presidential race; the state of the economy and the Fed’s rate hike plans; and eight teens in Las Vegas face murder charges in the beating death of a fellow student were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
Tomorrow evening (11/15) at 7:00 pm, Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting a town hall titled, “Safe and Sound: Confronting Terrorism in New Jesey.” The station says it will explore the domestic and foreign terrorist threats facing New Jersey. New Jersey 101.5’s Eric Scott
will lead a discussion aimed at helping residents understand the best way to protect themselves and their loved ones. He says, “The war between Israel and Hamas has created heightened tensions in New Jersey. But even before the war began, New Jersey was dealing with multiple threats from foreign actors and extremist groups operating in the Garden State.” The program’s on-air panel will feature Daniel Engelhardt, deputy director of the New Jersey Office of Homeland Security and Preparedness; Nelson Delgado, assistant special agent-in-charge of counterterrorism for the Newark FBI office; Stafford Township Police Chief Thomas Dellane; and security representatives from various New Jersey state agencies and authorities.