Magnum Broadcasting Unveils “Power Up My Podcast”
Magnum Broadcasting chief of podcasts Pat Ryan announces a new marketing tool for podcasters called Power Up My Podcast (PUMP) that uses broadcast radio to improve podcasts’ exposure to new listeners. Ryan, who also serves as PUMP CEO, says, “There are so many good podcasts that have no traction.
Here’s a cost-effective way to see if you’ve got what it takes. I’m tired of podcasters coming to me in tears after they sign up for services that market their work ‘wherever podcasts are available.’ That’s not a marketing campaign. Don’t you want to be more than a ‘wherever?’ PUMP is your answer.” He says that with PUMP, a selection of the podcaster’s episodes will be broadcast across five states via six prominent radio stations, helping tap into new listener bases, turning casual listeners into dedicated subscribers. Ryan adds, “If you want to turn your DUDcast into a serious PODcast with marketing power, this is how you do it.”
Airing in more than 40 markets from Los Angeles flagship KBLA “Talk 1580,” SmileyAudioMedia’s “Tavis Smiley” show will be offered free to urban-targeted stations for one week during next month’s Democratic National Convention (8/19-22). The SmileyAudioMedia owner/TALKERS 2023 “Freedom Of Speech” award winner will broadcast from the event’s radio row inside the site of the convention – Chicago’s United Center – and other relevant locations. Smiley tells TALKERS, “Black voters will be at the epicenter of whatever happens in Chicago, a fact made more relevant with the increasing likelihood that Kamala Harris will be the Democratic Party’s presidential nominee. If the Democratic Party hopes to achieve victory in November, it will be because Black voters saved the party and, ultimately, American democracy. To date, the 2024 election has been unpredictable and unprecedented. As the battle between the candidates enters its final stretch, the policies discussed and the decisions made will have a profound and lasting impact on Black America. It’s appropriate that ‘Tavis Smiley’ listeners will be at the center of the action as the conversation occurs.” SmileyAudioMedia syndication manager Rob Wilkins (who can be reached at 
In a research piece posted on the Radio Television Digital News Association’s website, Syracuse University research professor of broadcast & digital journalism Bob Papper and Syracuse University associate professor of broadcast & digital journalism Keren Henderson reveal this year’s radio news salaries fell 2.5%. With 2024 inflation at 3.1%, real wages (actual wages minus inflation) dropped 5.6%. Real wage radio salaries have lost .5% (2021); 6.6% (2022); 1.9% (2023); and 2.5% (2024). Thus, a total wage loss of 11.5% over the last four years. While the median salary for news directors remained steady, the average salary increased 6.7%. An average reporter’s salary dropped .9%, but the median salary is up 12.5%. News producers did even better with average salary (+5%) and median salary (+10.4%). News anchors, sports anchors and sports reporters, however, all lost ground in both average and median salaries. Web producers/editors dropped slightly on average and held even on median. Historically, non-commercial radio salaries have been substantially higher than commercial radio salaries, but Papper and Henderson note that’s not the case this year. They write, “When we look at large and major markets, all the average commercial salaries are higher than non-commercial salaries, and median salaries are fairly close. Overall, commercial radio salaries in large and major markets went up a whopping 23.5% [while] non-commercial salaries went down 8% from a year ago. The drop in radio news salaries lies almost entirely in the non-commercial world.”
As originally reported by TMZ, well-known talent agent Don Buchwald died this past Monday (7/22) of natural causes at his Massachusetts home, where he was “surrounded by loved ones.” Buchwald formed his bi-coastal agency Don Buchwald & Associates in 1977 with five associates. The firm employs 130 employees who work across many platforms of entertainment and media. His most notable client, of course, was/is Howard Stern, as well as Stern’s longtime co-host, Robin Quivers. According to TMZ – Buchwald represented Stern personally, “while also acting as his manager and publicist. Stern was Don’s single personally-handled client and Howard referred to ‘super-agent Don Buchwald’ over the years on the radio. Buchwald was instrumental in helping Stern land a megadeal at SiriusXM worth an estimated $90 million a year.” Creator of SiriusXM’s Howard Stern Channels, Sabean Media president Tim Sabean posted on X, “I lost my closest pal today. You left an iconic legacy. I miss you with all my heart and soul. RIP my dear friend.” In a similar post, former SiriusXM SVP of sports programming Steve Cohen notes, “RIP my dear Don from Bensonhurst. An incredible friend, mentor and philanthropist. When I was down, you lifted me up. You made me smarter, wiser and taught me to be a deep thinker. Deepest condolences to the Buchwald family.” When Buchwald and Stern first met, they sat down in Buchwald’s office and talked for an hour. In a 2018 interview, Stern told The New York Times, “He turned to me and said, ‘You know, your career could be as big as Johnny Carson’s.’ I thought this guy might be a little bit nuts. But he believed in me from the very beginning, more than I believed in myself.” Having had no interest in being in the spotlight, Buchwald was quoted in that aforementioned article, “I’m not a particularly boastful person.” Don Buchwald was 88 years old.
intended it be a deregulatory exercise. NAB says, “The Local Television and Radio Rules retain and even tighten decades-old restrictions on which – and how many – television and radio stations broadcasters may own in a particular geographic market. The rules are premised on the notion that broadcasters could exert disproportionate influence by shaping news and entertainment options. But that idea is a relic from a bygone era – before the emergence of the Internet, smartphones, social media, and streaming. In reality, broadcasters today struggle to keep pace with rapidly proliferating audio and video platforms that are steadily taking audience share and advertising dollars. Instead of making it harder for broadcasters to compete, the Commission should have modernized its outdated rules because they are no longer justified. Given the significance of the Commission’s rules, the size of the regulatory record, and the number of parties involved, Petitioners respectfully submit that oral argument would be beneficial.”
Evita,” joins the Cumulus Podcast Network, dropping its first episode today (7/16). Cumulus says, “In this first podcast extension under the Bongino umbrella, Gen Z journalist and culture analyst Evita Duffy-Alfonso joins the Bongino Report with a daily show covering all the top stories. ‘Bongino Report Early Edition with Evita’ drops each weekday on most major podcast platforms and is live daily on Rumble.” Dan Bongino says, “You don’t want to miss Evita. She is a bright new face in conservative talk who is not afraid to deliver hard-hitting news, uncensored opinions, and the stories that need to be told. If you love the ‘Bongino Report,’ you’ll love the ‘Bongino Report Early Edition with Evita.’”
Dr. Ruth Westheimer holds the audience share record for 18-34s in New York.
reporter James Flippin will capture the excitement from the convention floor with up-to-the-minute reports and on-the-spot interviews. WABC Radio host Jeanine Pirro will be attending the Convention and will stop by the WABC Radio Booth to share her views.” Company CEO John Catsimatidis adds, “This is an important time in America, and Americans want to know who will be the next president. As a trusted news and political source, it is our responsibility to provide WABC Radio listeners and our affiliated stations’ listeners vital information and insightful commentary live from the Republican National Convention.
station – WRLL, Chicago “1450-La Vozde la Comunidad Latina – will also be on hand, fielding Spanish-language interviews. Midway CEO Melody Spann-Cooper comments, “This initiative underscores our commitment to delivering authentic voices and viewpoints from our multicultural audience. We are excited to bring the RNC closer to our listeners and provide them with direct access to the conversations shaping our nation’s future.”
FP&A since 2020 and has been interim CFO for the past six months. CMG president and CEO Dan York states, “Brad brings a unique skillset and perspective to the role of CFO. He’s committed to maximizing company performance and efficiency and has been invaluable in helping CMG win in our local markets today while positioning us to continue to do so in the future. This is a well-earned promotion for Brad that also reflects the strength and depth of CMG’s talented team.”
Remember the old Gatorade commercial? The “Be like Mike” jingle accompanied a montage of gravity-defying Michael Jordan dunks.
contribution limit of $5,800. Spadea, Townsquare Media and two other candidates – Jon Bramnick and Jack Ciattarelli – have submitted their responses to the ELEC’s Order to Show Cause. Spadea and his attorneys argue that the ELEC’s Order jumps the gun. “The attempt here to treat the policy and news discussions of Mr. Spadea’s radio program as an in-kind contribution to his campaign unambiguously violates the First and Fourteenth Amendments of the US Constitution and cannot and would not survive judicial scrutiny. What is rotten is the concept that Mr. Spadea should have to—on short notice in a newly created process, and without any complaint or evidence of a campaign finance violation in this Commission’s jurisdiction— ‘show cause’ and defend himself in advance of exercising his right to free speech.” For their part, lawyers for Bramnick and Ciattarelli cited examples of Spadea discussing issues relevant to New Jersey voters, including how state funds are spent, regularly on his show. The attorney for Ciattarelli writes, “Spadea and Townsquare cannot credibly suggest that allowing Spadea to be on the radio for four hours per day to discuss his opinions on politics and policy issues is not providing his candidacy with a ‘thing of value’ or contribution while at the same time they are charging Ciatarelli $500 per minute for airtime. Once Spadea declared as a candidate and filed a Form-D1 he and his employer became subject to the New Jersey Campaign Contributions and Expenditures Reporting Act.”
available through both major podcast platforms is a testament to SuperTalk Mississippi Media’s commitment to keeping more and more listeners up to date with what’s going on across the state. I’m very proud of our news team and their ability to not only broadcast accurate news but deliver it to the masses in more ways than just the radio dial.” SuperTalk Mississippi Media news director J.T. Mitchell adds, “While radio is still incredibly effective in delivering news and I don’t believe that’s ever going to change, we want to offer more ways for our listeners to have news at their fingertips. I am so thankful for the team’s willingness to adapt and thrive as we find more ways to reach Mississippians and keep them informed on a daily basis.”
about 25 million Americans — turn to Newsmax for their news at least weekly. Newsmax CEO Christopher Ruddy says, “Newsmax’s rise is even more stunning considering the newness of our brand, Big Tech efforts to thwart us, and several virtual TV distributors still keeping us from their subscribers.” Newsmax recently announced its plans for an initial public offering later this year with a listing on the New York Stock Exchange or Nasdaq.
will kick off debate preview coverage with an early edition of “Jesse Watters Primetime,” followed by “FOX News Democracy 2024” at 8:00 pm ET with chief political anchor Bret Baier, anchor and executive editor Martha MacCallum, Dana Perino, Jesse Watters, and Sean Hannity from the debate’s spin room in Atlanta. The hosts will be joined by FNC senior political analyst Brit Hume and contributors Kellyanne Conway, Richard Fowler and Karl Rove. After the debate, Sean Hannity will host the 11:00 pm ET hour live on FNC from the spin room in Atlanta to break down the event and the public’s reaction.