Industry News

Yesterday’s (1/16) Hottest News/Talk Media Stories

The discovery of government documents in the possession of President Joe Biden and special counsel Robert Hur’s investigation into the matter; the federal debt limit will be reached on Thursday and Treasury Secretary Janet Yellen cautions “extraordinary measures” will be needed to pay the nation’s bills; the celebration of the Martin Luther King Jr. holiday; Russia’s most recent attacks on the Ukraine city of Dnipro that’s claimed the lives of at least 40 civilians; and the ninth atmospheric river in three weeks brings more winter storms to the already deluged state of California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Local News Matters Most

By Holland Cooke
Consultant

Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Industry News

TALKERS News Notes

— The Akron Beacon Journal reports that former WNIR-FM, Akron evening talk host Jim Isabella is running for mayor of Akron. Isabella exited the Media-Com news/talk station last year. Isabella is running as a Republican and it’s been 40 years since the city’s been led by a GOP mayor.

— The National Association of Broadcasters is celebrating its 100th year as an advocacy association for America’s broadcasters. The 2023 NAB Show Centennial Celebration is scheduled to take place April 15 – 19 in Las Vegas and will commemorate 100 years since the first NAB Show in 1923. NAB president and CEO Curtis LeGeyt says, “This year marks our century-long legacy of advocating on behalf of America’s broadcasters and driving global innovation and industry growth through NAB Show. We invite the entire NAB community, including broadcasters and content professionals from around the world, to join us for the Centennial Celebration as we honor our rich history, recognize our unparalleled impact and celebrate our next 100 years.”

Audacy, via its partnership with BetMGM and the BetQL Network, will broadcast live from the newly opened BetMGM Sportsbook located next door to State Farm Stadium during the week of February 6-10 leading up to the NFL’s Super Bowl XLVII.

— Tomorrow (1/17), Podbean hosts the free webinar “Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network” with guest Todd Eury, CEO of The Pharmacy Podcast Network. The program will discuss how The Pharmacy Podcast Network started, best practices and tips for starting your own podcast network, how to build audience trust and hone in on your podcast niche.

Industry News

The Weekend’s Hottest News/Talk Media Stories

Still more government documents are found in the possession of President Joe Biden as special counsel Robert Hur investigates the matter; the federal debt limit will be reached on Thursday and Treasury Secretary Janet Yellen cautions “extraordinary measures” will be needed to pay the nation’s bills; Israeli Prime Minister Benjamin Netanyahu’s government is the subject of protests in Israel; the intensifying Russian missile offensive in Ukraine; the investigation into Idaho murders suspect Bryan Kohberger; Brazil’s Supreme Court announces it will investigate former President Jair Bolsonaro for a possible connection to the recent riots; Monday’s Martin Luther King Jr. Day holiday; the intense rain storms soaking California; and the NFL’s Wild Card Weekend games were some of the most-talked-about stories on news/talk radio over the January 14-15 weekend, according to ongoing research from TALKERS magazine.

Industry News

Changes at WEEI, Boston

Audacy brings Boston sports radio personality Adam Jones aboard to co-host the afternoon drive program on WEEI-FM. The new show is called “Jones & Mego” featuring Jones, Meghan Ottolini, and Christian Arcand and debuts on January 30. Jones was most recently evening host at Beasley Media Group’s crosstown WBZ-FM “98.5 The Sports Hub.” Audacy Boston SVP and market manager Mike Thomas says, “This is the third run for Adam and I working together. He’s talented, opinionated, informed and funny. Miss a day and miss a lot. Afternoons on WEEI will be can’t-miss entertainment.” At the same time, Thomas announces that Ken Laird is being promoted from operations manager for the station to brand manager. He says, “Ken has stepped up and really proven himself as a leader this past year, and I’m very happy to elevate him in this new role. I know the best is yet to come.” Laird comments, “Working at WEEI, an iconic and influential brand, has been an honor dating back to my start here in 2002. To take on a brand manager role some 20 years later is both incredibly humbling and exciting. I can’t thank Mark Hannon and Mike Thomas enough for the guidance and opportunity they’ve given me. The sports radio ratings share in Boston is proof that the nation’s most passionate fans live here, and I’m ready for the challenge to work with this great staff to deliver the daily entertainment those fans crave.”

Industry News

Hersholt Retires from KNWN-AM/FM, Seattle; Calvert to AM Drive

Today (1/13) is the last day on the air for KNWN-AM/FM, Seattle morning drive news anchor Gregg Hersholt.  He’s retiring from Lotus Communications’ “Northwest Newsradio” after five decades on the air in Seattle. Hersholt says, “Thank you to those who have listened along the way and the many great people I have worked for. I feel truly blessed.” KNWN program director Rick Van Cise says, “Gregg gave every story he covered the importance it Hairstyle - Facedeserved. While his are big shoes to fill, we are pleased to announce the appointment of ‘Northwest Newsradio’ reporter Brian Calvert to the morning co-anchor post with Manda Factor. Brian’s engaging personality, news credibility and unique storytelling make him a great fit.” Calvert comments, “It’s been a thrill to be a part of one of the best morning teams ever in radio as a reporter, and now an honor to co-host the broadcast.”

Industry News

TALKERS News Notes

— Talk radio pro Gary R’Nel is named Saturday afternoon host (3:00 pm – 5:00 pm) on Audacy’s news/talk WPHT, Philadelphia. R’nel tells TALKERS, “I think it’s imperative that talk radio present shows that are entertaining and informative. Connecting with the listener one-on-one in some capacities has become a lost art. Those who do engage are among the most successful.”

Edison Research is presenting its first webinar of the year, “Media Habits of Gen Z,” next Wednesday (1/18) at 1:00 pm ET. Edison says, “This custom study, examining media habits of Gen Z through survey research and qualitative interviews, was originally commissioned by the PRPD and presented at their annual conference recently. The findings are now being made available in a webinar. Discover how Gen Z see themselves, how they consume media, and how they share with their peers.” The webinar is being presented by Edison Research VP Megan Lazovick and senior director of research Gabriel Soto. Register here.

Omaha Productions and ESPN announce the launch of a new podcast called “Lead By Example” hosted by Golden State Warriors president of basketball operations and general manager Bob Myers. The podcast features Myers speaking with leaders in various walks of life – from sports and entrepreneurship to politics and entertainment – to share in their experiences and the lessons they’ve learned on their journey. The first guest is Warriors star Stephen Curry and drops on Tuesday (1/17).

Industry Views

Radio’s Valuable Asset

TALKERS publisher Michael Harrison says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word radio itself regardless of which platform carries its content. At this morning’s TALKERS editorial board meeting, Harrison stated, “The rush to abandon the word radio in favor of audio is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.”  Harrison continued, “The rush to convert the ‘magical’ business and products of radio to the utilitarian term audio is akin to the motion picture industry theoretically abandoning the words filmmovie or cinema in favor of video… or the journalism industry trading in the word news for information or data… or the automobile industry ditching the word car for vehicle.”  Harrison concludes, “Looking back, maybe the captains of the railroad industry should have stayed in the train business after all and focused on modernizing and improving it as opposed to getting hung up on transportation and winding up with nothing.”

Industry News

Cumulus and Westwood One Unveil “Rich Valdés America at Night”

The late-night talk radio program formerly hosted by the late Jim Bohannon is renamed after the host who took over broadcasting during the daypart after Bohannon died in November. Cumulus says conservative commentator Rich Valdés assumed the radio time period from broadcasting legend Jim Bohannon last year and now launches his own distinct programming. “Rich Valdés America at Night” airs each weeknight from 10:00 pm to 1:00 am ET. “The Best of Rich Valdés America at Night,” a compilation of the week’s finest moments, airs each Saturday from 9:00 pm to 1:00 am ET. The Cumulus Podcast Network introduces the new podcast “Rich Valdés America at Night,” which provides on-demand access to Valdés daily content following the live over-the-air show. Valdés’ current podcast, “This is America with Rich Valdés,” moves to the Cumulus Podcast Network and will publish each Friday. Cumulus says, “In this podcast, Valdés breaks down American politics, taking his listeners on a journey through poverty, prosperity, and politics with humor, analysis, and a dash of sofrito.”

Industry News

Cumulus Dallas Raises $2.3 Million for DFW Charities in 2022

The Dallas cluster of radio stations owned by Cumulus Media grew their charitable efforts by close to 30% from 2021 to 2022, raising almost $2.3 million for Dallas-Fort Worth charities during 2022. One of the numerous events during the year was the “Normathon” month-long campaign by sports talk KTCK and air personality Norm Hitzges. The November 28-December 27 event raised $619,456 for the Austin Street Center for the homeless. This year’s 20th annual fundraising campaign included 12 days of on-air auctions, a car raffle, and a full-day broadcast featuring major guests and major auction items. 2022’s “Normathon” brings Norm’s total raised to $8.9 million raised for the shelter. Pictured here are (l-r) KTCK host Donovan Lewis, Daniel Roby (CEO of the Austin Street Center), and Hitzges.

Industry News

Yesterday’s (1/11) Hottest News/Talk Media Stories

The discovery of a second batch of classified documents found by President Joe Biden’s aides in a second location associated with the president; the debt ceiling and the threat of financial chaos and recession; the call by some Republicans in Congress for George Santos to resign his seat over falsehoods on his curriculum vitae while Speaker Kevin McCarthy supports him; the deadly floods in California; the FAA’s computer failure that upset air travel across the U.S.; the latest battle between Russian and Ukrainian forces in the city of Soledar; the latest report on global ocean temperatures and the threat of global warming; and the death of guitar great Jeff Beck after he contracted bacterial meningitis were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS magazine.

Industry News

KSCO and KOMY, Santa Cruz Transmitters Damaged by Storm

Zwerling Broadcast System’s news/talk KSCO, Santa Cruz and sister KOMY sustained damage to their transmitter facilities on January 5. In the video above, narrated by KSCO/KOMY owner/GM Michael Zwerling, you can see the damage to the radio stations’ tower structures. Both stations are on the air while the damaged portions of the transmitter facilities are being repaired.

Industry News

News Notes

  • Audacy’s Cadence13 podcast studio and Tenderfoot TV announce the expansion of their relationship through 2024, with an agreement that includes the renewal of hit series “Up and Vanished,” “To Live and Die in LA,” “Culpable” and “Radio Rental”; a new slate of weekly podcast series; ongoing series development; and a first-look opportunity at new limited series. Cadence 13 chief content officer Chris Corcoran says, “Tenderfoot TV is at the top of its game and we’re thrilled to expand our relationship with them and continue to create innovative, thought provoking and compelling content.”
  • Virtual News Center adds Radio Cleveland, Inc’s WMJW, WAID, WKDJ, and WCLD in Cleveland, Mississippi to is roster of affiliate stations. Virtual News Center is providing local newscasts anchored by JP bZet.
  • The Knoxville News Sentinel reports that sports talk WNML, Knoxville personality John Hyams is retiring from the station after 25 years on air. He currently co-hosts the “SportsTalk” show with John Wilkerson. Hyams began a journalism career in the 1960s and transitioned to sports radio in 1998. He worked for many years at the News Sentinel. He says, “Not everyone can say they have loved their job spanning seven decades. I can. But now it’s time to say good-bye… But I’m ready for the daily grind to end. I’m ready to pass the torch. As the great John Ward once said when he retired: ‘It’s time.’”

Industry News

Yesterday’s (1/10) Hottest News/Talk Media Stories

The matter of President Joe Biden having classified government documents in a think tank office from his vice presidential days; the deadly California floods; The U.S. House approves the creation of the Select Subcommittee on the Weaponization of the Federal Government to investigate attacks on conservatives; the flap over reports that gas stoves are harmful to users’ health and the threat of a government ban; Russia’s claim that it has taken control of the Ukrainian city of Soledar; the death of pro-Trump duo “Diamond & Silk” member Lynette Hardaway; Tuesday evening’s return of the Golden Globes award show after a year off; and reaction to the publication of Prince Harry’s book, Spare, and his appearance on “60 Minutes” were some of the most-talked-about stories on news/talk radio yesterday (1/10), according to research from TALKERS magazine.

Industry News

Audacy Names Craig Schwalb Brand Manager/News Director for WBBM-AM/WCFS-FM, Chicago

Audacy announces that all-news and news/talk radio pro Craig Schwalb will take over as brand manager and news director for WBBM Newsradio on January 23, succeeding the retiring Ron Gleason. In this role, Schwalb will oversee content strategy, talent, operations and branding for the station. Audacy Chicago VP of programming and operations Greg Solk tells TALKERS, “When Ron Gleason announced his retirement last summer, we knew we had a major challenge in replacing him, since Ron has been the driving force behind WBBM for nearly two decades. We believe we have struck gold in tapping Craig Schwalb as WBBM’s new brand manager. Craig’s vast experience in news and spoken word formats, most recently running content and operations at WTOP in Washington, gives him the ideal skill set to lead this brand and drive innovation and growth for Chicago’s most trusted news voice.” Schwalb comments, “The chance to lead WBBM is an incredible opportunity that doesn’t come around often. It brings me back to my home state and to a city that I adore, while working with the team behind one of the nation’s elite news radio brands. Thank you to Jeff Sottolano, Rachel Williamson, Greg Solk and Bill Smee for their support in allowing me the honor of leading this great station.”

Industry News

Todd Herman to Host Weekend Show for KVI, Seattle

Seattle talk radio personality Todd Herman joins Lotus Communications’ conservative news/talk KVI, Seattle as host of the Sunday 5:00 pm to 7:00 pm program. He’ll also provide a commentary feature that will air three-times daily – at 7:15 am, 12:30 pm and 5:15 pm. KVI program director Rick Van Cise tells TALKERS, “Todd is a Northwest favorite and brings a unique take on current events and daily life. We are pleased to have him part of our team.” Previously, Herman hosted his eponymous show on Bonneville’s news/talk KTTH-AM for six years and was part of the “Candy, Mike & Todd” show that aired on Bonneville’s KIRO-FM. Radio America is the syndicator for Todd Herman’s daily show and short form feature.

Industry News

Driven by Talk Radio, Gunhill Road Song “Idiots” Continues to Resonate on Internet

The sharply satirical song “Idiots” from the forthcoming fifth album by heritage rock band Gunhill Road continues to gather an international following on the internet.  Released in August 2022, the music video of the catchy song passed the 70,000 unique views mark this weekend on YouTube – making it the most-listened-to song in the 53 year old band’s colorful history since its 1973 hit single “Back When My Hair Was Short” (also a provocative social commentary).  TALKERS founder Michael Harrison, who along with Steve Goldrich, Paul Reich and Brian Koonin, is a member of Gunhill Road and co-writer/lead vocalist for “Idiots,” says, “We are so grateful to talk radio for embracing this song and giving it an amazing amount of airplay – either in snippets or the entire piece – that has driven interest in the song, downloads on the internet and views of the video.  Fortunately, the words and theme of ‘Idiots’ ties into talk radio’s topic menu, psyche and environment in a non-partisan, ‘equal opportunity offender’ way. I mean, who can stand the negative impact that widespread idiocy is having on our society, culture and democracy?”  To view the “Idiots” music video, please click here. To arrange having Michael Harrison as a guest, please email info@talkers.com.

Industry News

Industry News

News Notes

  • Broadcast audio firm Telos Alliance appoints co-CEO Scott Stiefel to the role of CEO, effective immediately. Now running the day-to-day operations of the company, Stiefel will assume the reins from co-CEO Tom Swidarski who will serve on the board of directors as vice chairman and will remain part of the senior leadership team. Telos Alliance founder, Frank Foti remains chairman of the board and continues to lead the Omnia development at the highest level.
  • GCN Nationally syndicated talk radio host Dr. Daliah Wachs is celebrating her 14th anniversary as a radio personality today (1/9). She first went on the air on January 9, 2009 and says she’s excited about the next 14 years!
  • Conan O’Brien’s Team Coco Radio channel heard on SiriusXM presents its first original special on the new channel as O’Brien interviews Neil Young. O’Brien talks with the music icon about his legendary career, his musical influences, and some of his most famous performances.
Industry News

WCHV, Charlottesville to Debut Show Starring Former Virginia Tech Coordinator Bud Foster

Monticello Media’s WCHV-AM/FM, Charlottesville is partnering with former Virginia Tech defensive coordinator Bud Foster aboard to host a one-hour, regional program that will air Saturday mornings at 11:00. Foster is currently special assistant to athletic director Whit Babcock at Virginia Tech. He served on the football staff for 33 years. Former Virginia radio play-by-play man Mac McDonald will serve as Foster’s co-host and show producer.

Industry News

The Weekend’s Hottest News/Talk Media Stories

U.S. Rep. Kevin McCarthy is named House Speaker after 15 rounds of voting; the issue of border security at the U.S.-Mexico border and President Joe Biden’s weekend visit to El Paso; the weekend attacks by Russia’s and Ukraine’s militaries; supporters of former Brazilian President Jair Bolsonaro storm the country’s National Congress and other government buildings; Prince Harry’s 60 Minutes interview; and the California floods were some of the most-talked-about stories in news/talk media over the weekend.

Industry News

Triton Digital Releases November Streaming Rankers

The latest Streaming Metrics from Triton Digital for streaming publishers in the U.S. has been released for November 2022. The chart ranks the top 25 streaming publishers from participating clients based on Average Active Sessions (AAS). In the #1 spot is iHeartRadio with 411,604 AAS. At #2 is NPR Member Stations with 93,726 AAS, followed by Audacy at #3 with 76,657 AAS. Some of the other companies making the top 25 include: #4 Cumulus Streaming Network (58,103 AAS); #6 Beasley Broadcasting Corporate (26,329 AAS); #8 Hubbard Broadcasting (20,668 AAS); #11 Salem Communications (12,110 AAS) and #12 Urban One (11,467 AAS). You can see the complete chart here.

Industry News

KTRH, Houston “The Garden Line” Host Randy Lemmon Dies at 61

Longtime KTRH, Houston garden show host Randy Lemmon died on Wednesday (1/4) at Mt. Sinai Hospital in New York City from complications after suffering a stroke. This is a photo of the late Randy Lemmon. The iHeartMedia station says that Lemmon hosted “The Garden Line” program on the station for more than 25 years. “In what he called the ‘most-listened-to garden show in the country,’ he was faithfully followed by serious landscapers as well as the weekend gardener as he shared his enthusiasm and advice about lawns, gardens and outdoor living. He was a go-to expert when climate issues became serious or dangerous to the public such as during hurricanes and deep freezes.” Prior to hosting his radio show, Lemmon served as a television and radio producer for the Texas Farm Bureau. He then spent nearly a decade at his alma mater – Texas A&M University – producing news and commentary for an agricultural network he created with the College of Agriculture. iHeartMedia Houston director of AM programming Bryan Erickson tells TALKERS, “Randy had an unbridled passion for being on the radio and for helping people with their gardening issues. We should all be so fortunate to do something in life that brings us such joy. He will be missed.”

Industry Views

CES2023: Outlandish, Literally


By Holland Cooke
Consultant

When I say “Hyundai,” you think “car.” But Hyundai Heavy Industries is the world’s largest shipbuilding conglomerate, and they’re here to unveil “Ocean Transformation” strategies to change the way we utilize the sea and marine ecosystem. They’re showing off large replicas of unmanned “future ships” they say will be safer and more economical.

The Dutch company RanMarine Technology – a CES Innovation Award winner – introduces “MegaShark, the Trash Collection Catamaran,” which will bite-into some 200 million metric tons of plastic already in the oceans. We are seeing underwater robots, and we’re hearing about plans to expand living space to the ocean and generate energy there.

 

Legacy Media Disrupted

At CES2004, former radio mogul Mel Karmazin took over Sirius Satellite Radio, eventually merged with XM. Napster came-and-went. And with Amazon Music, Apple Music, Pandora, Spotify, YouTube and others now such faves, I feel lots more comfortable working in news/talk/sports radio than I would in music FM. It could be worse. I used to work at USA Today. The very term “newspaper” now sounds antique.

Don’t take it personally. Kindle and other e-readers disrupted books. The digital camera disrupted film. Enabled by 4G, Uber and Lyft disrupted the taxi industry. What will 5G bring? Stay tuned.

Glass-half-empty: “obsolescence.” Glass-half-full: “disruption,” which CES celebrates each year. And as I and TALKERS publisher Michael Harrison have been preaching to anyone-willing-to-listen for the last several decades, the skill set you acquired to do broadcast radio will advantage you in many other media.

 

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio

Industry Views

SABO SEZ: Go to Lunch!

By Walter Sabo
Consultant
Host/Producer, Sterling on Sunday

Most business books and advice columns usually offer advice that is purely theoretical, not actionable. Watching the very successful operate in New York media for decades, I began to notice patterns of behavior that often translate to success.  I couldn’t help but be inspired by two fine columns posted in yesterday’s edition of TALKERS written by sales mavins Kathy Carr and Steve Lapa – in addition to a story about Michael Harrison’s on-point prescription for the radio industry’s survival – to throw my two cents in as well.

These tips are targeted to those in the radio business who still work in traditional corporate, office building environments (but can be useful to those who operate from home but still occasionally have to make an appearance downtown):

1. Write congratulatory notes. Kathy Black was the publisher/CEO of USA Today and chairperson of Hearst Magazines. She walks into a room and BOOM, success follows. Every time I earned a new job or was favored in the press, Kathy Black wrote me a handwritten note expressing support.  We weren’t pals, we only met twice. But the notes made me her fan.

2. Go to lunch.  Get out of the building and go to lunch with a co-worker or with a peer from another company. Pay. Now you’re the boss.

3  Go on vacation. You are paid to take the time off. Take the time off. If you don’t you are viewed with suspicion.

4. Take extra credit. When there is an opportunity to work on a new project, grab it.

5. Be presentable. Dress in a manner that would let your boss be comfortable introducing you to your company’s biggest client.

6. Don’t take “personal days.”  Take a vacation day to go to the funeral, but don’t call it a “personal day.”

7. Avoid all interaction with HR.

8. Treat the receptionist with the utmost respect.  That is, of course, if there still is a receptionist.  More on that in my next article.

Oh, one more thing.  I could become poetic about why you never want to attend a company holiday party – but the holidays are over so we’ll save that until next November.

Walter Sabo (a.k.a Walter Sterling) is a media consultant and a longtime radio industry thought-leader. He hosts and produces a network radio show titled “Sterling on Sunday” heard 10:00 pm -1:00 am ET. www.waltersterlingshow.com.   walter@sabomedia.com.

Industry Views

CES2023: Introducing Smellovision and Other Delights

 
By Holland Cooke
Consultant

A week ago, air travel was pretty much an oxymoron. But Southwest got me here just fine, and some hundred thousand other tech buffs are also inbound. Consumer technology is a half-TRILLION-dollar business here in the USA alone. And for those of us in 100-year-old broadcast radio, what’s here is both exciting and humbling.

Media threat assessment

The Daily Mail reports: “BBC could turn OFF its TV and radio channels within a decade.” Its director says they’re “planning for an online-only future beyond 2030.”

“TV” had already morphed into “video” – and “radio” to “audio” – before the pandemic shutdown, which accelerated lots of other trends-already-in-motion.

– Like radio broadcasters, many others are in permanent work-at-home mode, a body blow to “morning drive.”  Among conference sessions here: “Metaverse Meets Office Space.”

– As shopping moves from brick-and-mortar to e-commerce, local retailers need local radio more than ever. The shopping malls that haven’t yet closed are being repurposed into “mixed-use retail/residential” and community colleges and healthcare facilities and other second acts.

– So, yuh, I’m here, to learn how new hardware and software are accommodating listeners’ changing media consumption preferences. And I am encouraged to encounter others (too few) from the radio family who are here too.

Among new media I’m eager to see – and get a whiff of – is “AromaPlayer®, the only system capable of adding scent to your videos.” Yes, smellovision.

Who’s hungry?

Increasingly, everyone. With climate change and population growth challenging our future food supply, CES has scheduled presentations on “Reinventing the Food System for a 10 Billion Person Planet” and “Scaling Towards a Trillion Dollar Alternative Protein Industry” and there’s even “Meals on Mars: The Race to Create Food in Space.”

And why should Elon Musk and Jeff Bezos and Richard Branson have all the fun? There’s a session on “Investing In Space.”

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial. If you can sell a local sponsorship, keep the money.

 Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke

Industry Views

2023 and Beyond:
Radio Going Forward

During a virtual meeting of the TALKERS editorial board over the holiday break, Michael Harrison outlined a simple prescription for radio to thrive in 2023 and beyond.  Updating an ongoing message that he’s delivered several times in recent years at industry conventions, the trade journal’s founder stated that in order for radio to survive – let alone thrive – in the ever-changing digital era, it must provide the absolute best audio communications available anywhere.

Harrison explained, “Broadway has to provide the absolute best live theater experience in the nation for people to go put up with the cost and hassle of attending. Professional sports leagues must produce a product better than sandlot for people to continually take notice. Hollywood must produce the best movies for people to actual go back to the cinema or pay for streaming.  Real news organizations have to be more credible, reliable and factual than some guy on a computer in his parents’ basement.   In turn, radio must ooze the definition of ‘big time’ through the speakers when it comes to the presentation of audio communications.  The medium and its industry cannot afford on any level – local or national – to be schlock. I don’t care if there are 10 zillion podcasts out there – other than the specialty ones that target extremely limited and niche audiences – the cream of the crop will always come down to a rarified handful.”  According to Harrison, radio has to be “the big-time audio medium with the best information, personalities, talk shows, musical presentation and production values or it will surely perish in the face of the growing onslaught of grassroots digital media.” He concludes, “Only then can it restore the magic and prestige to the word ‘radio’ that has kept the medium alive for the past 100 years – regardless of its current technological platforms or receiving appliances. To use a popular sports phrase, radio controls its own destiny.”

Industry News

George Noory Celebrating 20 Years as Host of Coast to Coast AM

This month marks the 20th anniversary of George Noory’s hosting Premiere Networks’ “Coast to Coast AM.” The four-hour overnight talk show is heard on more than 640 radio stations across the U.S. Noory says, “Hosting ‘Coast to Coast AM’ has been an incredible journey that keeps on giving. It’s hard to imagine my life without this tremendous program, and I’m so thankful to the audience who has motivated and inspired us to continue growing and evolving the last 20 years. I’m also thankful for Premiere and our entire production team for their support – they’re simply the best and I couldn’t do it without them.” Premiere Networks president Julie Talbott comments, “Entering his 21st year as host of ‘Coast to Coast AM,’ George continues to engage millions of overnight listeners across the country with the passion and enthusiasm he had at the very beginning of our partnership. It takes a special talent to not only maintain an audience, but also grow it over the course of two decades. We couldn’t be happier to celebrate this milestone with George as we continue to deliver the best overnight talk radio program while providing unparalleled results for our partners.”

Industry News

Nationally Syndicated Talk Host Wayne Allyn Root Named to Best-Dressed List


Pictured here is USA Radio nationally syndicated talk radio host Wayne Allyn Root showing off the style that has named to the 14th Annual International Best Dressed List. He joins other notables on this year’s list including Melania Trump, President Joe Biden, and new Italian Prime Minister Giorgia Meloni. Root’s style was described as “former President Donald Trump’s New York-style of dressing meets Vegas flair!”

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About TALKERS

TALKERS (commonly referred to as “TALKERS magazine”) is the leading trade publication serving the talk media industry in America. It was dubbed “The Bible of Talk Radio” by Business Week as it initially focused on news/talk, all news, all sports, and a variety of spoken work genres emerging on the radio dial. As technology and media trends evolved over the years, the publication expanded to serve the forms of talk media beyond just talk radio — which includes talk content distributed digitally, via satellite and on cable television.

TALKERS was launched as a print publication during the Summer of 1990 by its founder Michael Harrison, a multi-format radio broadcasting innovator and industry trade journalist who has been at the center of many of the exciting pop radio revolutions of the past half-century, both on air and behind the scenes.

TALKERS is published in digital-only formats and features news stories, photos and videos relevant to the non-stop happenings in talk media with a focus on top hosts and stations, developments at the networks, interviews with movers and shakers, the opinions of industry leaders, advertising sales trends and fast-breaking developments in technology.

TALKERS also conducts ongoing research of the topics and opinions discussed and expressed on hundreds of talk stations and programs across America and compiles them into surveys and graphs which have become the standard of the industry.

In addition to talk broadcasters using TALKERS research as a guideline to see where they fit into the industry landscape, the consumer press also regularly turns to the publication to capture the mood of the public as it is expressed in talk media in addition to learning about what’s happening in the business. Hardly a week goes by in which TALKERS is not cited in a major publication or TV broadcast dealing with news stories, public opinion or talk media specifically.

According to TALKERS publisher Michael Harrison, “Talk media is collectively the most accurate bellwether of American public opinion in the mass media today.”

Since 1990, the growth of TALKERS magazine has been parallel to that of the talk radio industry – which includes its many sub-formats – with many observers crediting the publication with not just chronicling the talk radio phenomenon, but playing a significant role in supporting and fueling the medium’s spectacular rise to prominence. Talk radio is the most-listened to radio genre today and certainly the most important.

TALKERS has an international readership in the English-speaking world that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, South Africa and Hong Kong), including the most important talk show hosts on air, online, on satellite and in podcasting.

TALKERS magazine readers also include the top executives of TV networks, management at the largest entertainment companies, editors of major publications, members of congress, governors of states, and even the President of the United States. And, the hardcore fans of talk radio — its most dedicated listeners — are consumers of the content on Talkers.com and its affiliated products.

TALKERS magazine advertisers include radio program suppliers, broadcast equipment manufacturers and distributors, book publishers, record companies, political action committees and more.

Because of the phenomenal growth of talk media, its impact on society, and the colorful nature of both its personalities and its listeners, TALKERS magazine emerged in the 1990s as one of the most important trade journals in American industry and on the contemporary cultural scene. Now, with the industry headed boldly into the third decade of the 21st century, and with the exponential growth of the many spoken-word formats and delivery systems, TALKERS magazine’s potential for expansion is unlimited.

TALKERS magazine’s writers include some of the most respected media professionals in the country and it has published exclusive print, audio and video interviews with some of the nation’s most important newsmakers. These include Presidents of the United States, key broadcasting executives, business and government leaders, as well as show business figures.

TALKERS magazine has expanded into an array of media beyond its writings. It has organized and presented the talk media industry’s longest-running and most important national convention – now in its 25th consecutive year in addition to countless individual forums, seminars and radio rows around the country on subjects that include politics, foreign policy, domestic violence, health care and economics.

TALKERS magazine and the talk media are very much a part of each other and on the move toward playing an even larger and increasingly more important role in digital-era America!

Front Page News Industry News

Wednesday, November 16, 2022

WPHT, Philadelphia Midday Star Dom Giordano is This Week’s Guest on Harrison Podcast. The “Dean of Philadelphia Talk Radio,” Dom Giordano is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Giordano is a former public school teacher considered one of the media’s leading advocates for education and activists for education reform. He has also been an outspoken voice of reason in the conversation about Philadelphia’s alarming crime, drug and homelessness problems. Harrison and moderate conservative Giordano take a deep-dive into these topics in addition to discussing fascinating post-midterms Pennsylvania politics as well as the strong possibility that the GOP and news/talk radio are approaching a major fork in the road regarding their support of baggage-laden Donald Trump versus rising new Republican stars such as Florida Governor Ron DeSantis. Don’t miss this eye-opening conversation! To listen to the podcast in its entirety please click here.

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Skippy Leaves KMJ-AM/FM Fresno After Three Years Co-Hosting Afternoons. The Fresno Bee reports that Frances Echeverria – a.k.a. Skippy (right) – has left Cumulus Media’s news/talk KMJ-AM/FM, Fresno. After leaving alternative rock KFRR-FM’s morning show in 2019, she joined KMJ-AM/FM to host the afternoon drive show alongside Philip Teresi (left). But on Friday (11/11), she announced that she’s retiring from radio. She told her audience, “The station has meant more for me personally that I can ever explain.” Echeverria called the change a lifestyle change, as much as a career change. The Bee notes that she wrote in a post on the website, “I didn’t want to do radio anymore. It wasn’t that it was bad. In fact, the chemistry with my partner was continually evolving into something better. I had good bosses. I felt like I was making a difference, whatever that means. Working there made me smarter. And yet I was done. Deep in my heart and down in my soul. Done.” Echeverria also works as a therapist and is a professor at Fresno State.

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FOX News Media Extends Deal with Mark Levin. Talk media personality Mark Levin and FOX News Media agree to an extension of Levin’s current multi-year deal in which he’ll remain host of “Life, Liberty & Levin” that airs Sunday nights at 8:00 pm ET on FOX News Channel. Levin says, “FOX News Channel and I are extending my show. Suzanne Scott trusted that I could do a show and I want to thank her and her team and all the folks in between who’ve supported this. I want to thank you. I want to thank FOX. I want to thank my family.” FOX News Media says “Life, Liberty & Levin” is the second highest-rated cable news program on weekends, averaging 1.7 million viewers on Sundays at 8:00 pm for 2022 to date. “With Levin at its helm, the show’s total audience almost triples CNN’s programming in the timeslot and nearly quadruples MSNBC’s total and A25-54 demo viewership. In October 2022, the program earned 1.6 million viewers and 127,000 in the demo, making it the number one program in weekend primetime programming.”

WNYC Produces Podcast Series Titled ‘The Divided Dial’ That Focuses on Salem Media Group. The latest news organization to present a report on news/talk radio is WNYC. In this case, the project from WNYC Studio’s On The Media is a five-part podcast titled, “The Divided Dial,” that “charts the growth of broadcasting company Salem Media Group.” WNYC says Salem is “a once small, conservative Christian radio network that quietly expanded their reach in far-right media through the hard to monitor, difficult to fact check, and minimally scrutinized medium of talk radio. With holdings of over 100 radio stations (many in the top 25 markets) and shows syndicated to over 3,000 stations across the country, the series uncovers how Salem exerts influence behind many conservative figures in America — while receiving considerably less media attention than other far-right news sources. The series also puts Salem’s growth in the context of nearly nine decades of radio history, illuminating how conservative dominance of the airwaves was aided by long-term regulatory erosion and strategic pressure from the right.” The project is reported and hosted by Katie Thornton and includes conversations with scholars, journalists, and media experts, as well as a “rare on-the-record” interview with Salem SVP Phil Boyce. You can find the first podcast in the series here.

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LABF Celebrates ‘Industry Trailblazers’ at ‘Giants of Broadcasting & Electronic Arts’ Event. The 2022 Library of American Broadcasting Foundation’s “Giants of Broadcasting & Electronic Arts” event took place last night (11/15) at Gotham Hall in New York. The annual event was hosted by ABC News’ “Nightline” co-anchor Juju Chang and celebrated “distinguished individuals who have – for the past century – been the creators, innovators, journalists, leaders, performers, and producers that have brought the electronic arts to the prominence they occupy in the United States and the world today, and who have set the stage for the future.” Net proceeds from the event will benefit the Library of American Broadcasting collection located at the University of Maryland and support LABF awards for students and scholarly works about the history of broadcasting and their impact on American society and culture. Pictured above are: (standing, l-r) Chang; Jack Goodman, LABF co-chair; Adam Symson, president & CEO, E.W. Scripps; Bob Pittman, chairman & CEO, iHeartMedia; Pete Williams, justice correspondent, NBC News (ret.); Sean McManus, chairman, CBS Sports; Joyce Tudryn, IRTS president & CEO; Heidi Raphael, LABF co-chair; Fareed Zakaria, CNN anchor, author, columnist, The Washington Post; (sitting l-r) Alex Prud’homme; Deb McDermott, CEO, Standard Media Group; S. Epatha Merkerson, actress; and Bud Walters, president, Cromwell Media. Photo: Wendy Moger-Bross

TALKERS News Notes. A new content distribution deal between VSiN, The Sports Betting Network and Gow Media will put VSiN’s longform sports betting shows and Brent Musburger’s one minute “Action Updates” on Gow Media’s SportsMap network. VSiN says it expects the deal to more than double its terrestrial radio affiliates. Gow Media CEO David Gow says, “We are thrilled to be working with VSiN. VSiN has set the standard for sports gambling content. Through this content distribution deal, we will bring together some of the most influential personalities in sports radio to entertain and inform our combined audiences.” VSiN founder and CEO Brian Musberger adds, “David Gow has created a powerhouse in the U.S. radio industry, and we couldn’t be more excited to be his choice to deliver real-time sports betting news, analysis and insights to the growing SportsMap radio audience.”…..CNN Audio announces that Matt Martinez joins the network as showrunner for “The Assignment with Audie Cornish” – CNN’s newest weekly podcast premiering tomorrow (11/17). Previously, Martinez was a senior producer at On Being Studios, producing radio shows and podcasts for “On Being with Krista Tippett.” He was also the director of content at KNKX Public Radio in Tacoma.

Colorful Radio Station Owner Michael Zwerling Announces That He Is Offering Heritage Talker KSCO, Santa Cruz for Sale. According to an extensive article published by the Times Publishing Group, Inc. of California’s Central Coast (and an advertising campaign in TALKERS) legendary broadcasting industry owner and personality Michael “MZ” Zwerling is offering KSCO and associated properties for sale after a 31-year stint at the operation’s helm. The article states, Michael Zwerling has been in love with KSCO since he was a high school kid broadcasting Santa Cruz High On The Air in the mid-1960s. As the station owner since 1991, he’s created a radio station that’s a voice for pretty much everyone. But now, at 71 — his birthday was Nov. 9 — he has a new love in his life, Amy Hao, co-host of the “China Watch” show on KSCO and a veteran traveler, and he wants to spend his time traveling with her. The couple, who met in 2019, are “totally into free speech,” Zwerling said. They recently returned from a two-week safari in Africa. “Amy’s not happy unless she’s traveling, and she wants to take me to all these places,” Zwerling said. That’s why he’s looking for a buyer for KSCO 1080 AM and its FM translators, along with sister station KOMY 1340, and the one-acre of flat land at 2300 Portola Drive, Santa Cruz, overlooking Corcoran Lagoon. The asking price is $1.5 million cash for the two radio stations and the broadcasting business. The asking price is $6 million cash for the property, which includes the Art Deco studio building, garage, parking lot, concrete event patio, plus the three broadcast towers in the lagoon, which give the 10-kilowatt station the power of a 50-kilowatt station on dry land, according to Zwerling. To read the entire story, please click here. Photo: KSCO GM Michael Olson standing in front of KSCO’s historic Art Deco studios along Silicon Beach in Santa Cruz, CA. Times Publishing Group.

Trump Announces ’24 Bid, Midterms Aftermath, The Economy/FTX Collapse, Immigration, Abortion, Biden-Xi Meeting, G-20/Russia-Ukraine War, Trump Org Trial, and NASA’s Artemis Launches Among Top News/Talk Stories Yesterday (11/15). Former President Donald Trump announces his run for president in 2024; the aftermath of the midterm elections, including the Republicans’ expected control over the U.S. House and Rick Scott’s challenging Mitch McConnell as top Republican in the U.S. Senate; the rate of inflation, concerns about a recession, and the collapse of cryptocurrency exchange FTX; a judge halts the use of Title 42 to expel migrants from the U.S.; Georgia’s strict abortion ban is struck down in court; the meeting between President Joe Biden and Chinese President Xi Jinping; the G-20 summit in Bali, Indonesia and its condemnation of Russia’s invasion of Ukraine; former Trump Org CFO Allen Weisselberg testifies at the company’s fraud trial; and NASA launches its Artemis rocket that re-boots the U.S. moon program were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

 

The Radio Sales Arena is Changing and We Are On the Leading Edge. The key to sales growth in radio going forward is multi-platform digital marketing. In the coming decade, “radio” will simply be the engine driving an increasingly complex and sophisticated array of digitally powered platforms creating endless packages and options for the advertiser. The keys to success will be in branding that cuts through the noise and surgical targeting that delivers optimum efficiency for agencies that know exactly what they want. The Salem Media Group is leading the way and the opportunities for our sales team are endless. But, right now, we need that special individual who has the tools, the vision and the ambition to get it done. That one special person who truly “gets it.” Jerry Crowley, the longest-running GM in the nation’s largest market, says, “We want one outstanding seller who can take it to the moon! Compensation will reflect potential and performance – salary will range from 50k- 85k plus substantial bonuses and generous commissions.” Candidates should send cover letter and resume to Jerry Crowley, VP/GM, Salem Media Group, NY (WMCA 570am The Mission/WNYM 970am The Answer) at Jcrowley@nycradio.com.