Industry News

Veritonic Expands Sales and Product Teams

Audio research and analytics platform Veritonic announces that it welcomes Lindsay Beach, Kate Judge, and Casey Hartigan to the company as sales directors, and Madeline Ngo as head of product. Lindsay Beach joins Veritonic from iHeartMedia where she was VP of connections. Kate Judge was most recently with audio creative company SpokenLayer, and Casey Hartigan was most recently senior director of strategic partnerships at Nativo. Madeline Ngo joins Veritonic from Career.io/Talent Inc where she was director of product management/head of product. Veritonic founder and CEO Scott Simonelli comments, “At Veritonic, we remain committed to providing brands, agencies, and platforms with the technology and data they need to harness the tremendous power of audio, and that starts from within. Our employees are the heart and soul of our company and the value that we provide. We look forward to the contributions that Lindsay, Kate, Casey, and Madeline will bring to the utility and advancement of our platform moving forward.”

Industry Views

Stars and Their Platforms

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J FoxWill SmithSteve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe RoganAdam CarollaAnna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Ryan Edwards Moves to PM Drive at KOA, Denver

Radio personality Ryan Edwards moves from his role as co-host of KOA, Denver’s evening “Broncos Country Tonight” program with Benjamin Allbright to afternoon drive as part of “The KOA Sports Zoo” alongside hosts Dave Logan and Alfred Williams. Edwards began his radio career at Bonneville’s crosstown sports talk KKFN “104.3 The Fan” before joining iHeartMedia Denver and co-hosting “First & Ten at 10” on KDFD-AM “Orange & Blue 760.” Edwards says, “I am thrilled to join radio and football legends Dave Logan and Alfred Williams on ‘The KOA Sports Zoo.’ I look forward to bringing a fans’ perspective to the Denver Broncos and all things Denver sports.”

Industry News

Rick Thomas Named Brand Manager at Beasley Tampa

Radio programming pro Rick Thomas joins Beasley Media Group to serve as brand manager of the company’s Tampa radio cluster that includes business talk WHFS-AM “Moneytalk Radio 1010” and five music brands. Thomas most recently served as the national format leader and day to day program director at Summit Media’s CHR WWST-FM, Knoxville. Beasley Media Group Tampa VP and market manager Ron deCastro says, “I am excited to once again get the chance to work with Rick Thomas. Rick is one of the best programming minds and Culture builder and I look forward to teaming up again with him in Tampa.”

Industry News

Randi P’Pool Joins MIW Board of Directors

Mentoring and Inspiring Women in Radio, Inc. (MIW), announces that it is elevating Randi P’Pool to its board of directors. P’Pool previously served three years as a volunteer on the MIW PR committee. She takes over for longtime board member and former national spokeswoman, Denyse Mesnik, who rises to the MIW advisory council. MIW board president Ruth Presslaff says, “We are so lucky to have someone of Randi’s caliber join our board. Randi has worked diligently on the PR committee and has earned this board seat. Knowing Randi, I suspect we’ll get a lot done and have a whole lot of fun doing it! That said, I will miss working side-by-side with my dear friend and now advisory council member Denyse Mesnik. She has given immeasurably to this organization and can’t be thanked enough.”

Industry Views

Dr. Murray Sabrin Guests on Harrison Podcast

One of the most prolific talk radio interviewees of the past three decades, Murray Sabrin, Ph.D. is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sabrin is professor emeritus of finance at Ramapo College of New Jersey.  Sabrin, who made New Jersey political history in 1997 for his groundbreaking third-party gubernatorial candidacy as the Libertarian Party nominee, is widely recognized as one of America’s leading voices on libertarian ideology. Harrison and Sabrin take a deep-dive into the ongoing problems of our times – inflation, health care, endless wars, excessive taxation, illegal immigration, and the alleged erosion of civil liberties under the crushing overreach of big government. Harrison, a First Amendment advocate who maintains a neutral partisan philosophy, says, “Libertarianism is an ideology with which I do not necessarily fully agree in terms of practical application – but one that I support as a guideline to keeping the unwieldy task of running 21st century America within the compass direction and spirit intended by the Founding Fathers.” Harrison wrote the foreword in Sabrin’s latest Amazon paperback best-seller, From Immigrant to Public Intellectual: An American Story (Talkers Books, 2022). The book follows Sabrin’s rise as an immigrant child with humble beginnings to forge a stellar career as an educator, author, history-making third party political candidate and media influencer. To listen to the podcast in its entirety, please click here.

Industry News

Chris Stigall’s Daily Podcast Joins the Salem Podcast Network

The daily podcast hosted by Chris Stigall officially joins the Salem Podcast Network. Stigall hosts the “Philadelphia’s Morning Answer” program on Salem Media Group’s WNTP, Philadelphia “AM 990, The Answer” and hosts the 10:00 am to 12:00 noon talk program on Cumulus Media’s KCMO-AM, Kansas City. He says, “I want to thank the Salem Podcast Network for bringing our podcast into their family of great shows. As a radio guy my entire career, I wasn’t sure how the podcast version would be received when we launched. Our advertising partners who invested in the show early as well as the smartest audience in the digital space have helped our young podcast crest four million downloads, and we’re just getting started!” Salem SVP of spoken word Phil Boyce adds, “Chris Stigall is a special host who has developed a unique relationship with a very loyal audience. We saw this when we brought him over to ‘AM 990 The Answer’ a few years ago, and we know he will have the same reaction from audiences nationwide with his podcast.”

Industry News

Good Egg Promotion

Consultant Holland Cooke cites a very clever radio promotion that ties into inflation and the rising cost of eggs. The wholesale price of a dozen eggs has more than quadrupled as the U.S. Department of Agriculture reports that avian influenza has killed nearly 40 million chickens, some 5% of the U.S. flock.  Cooke says, “Applause to WKXY, Cleveland MS owner Larry Fuss, whose station is giving away…EGGS! Text-to-win.”  Cooke adds, “HOW cool was this idea? WCBS, New York reported it in morning drive. Tip: Rip-off this bit ASAP! #MakeRadioFUNagain.”

Industry Views

Pending Business: Package for Profit

By Steve Lapa
Lapcom Communications Corp
President

Is it just me, or has packaging become a lost art?

What was once a go-to revenue builder, has become a function of muscle memory and is presented with the enthusiasm of watching paint dry. Am I getting at least a “maybe?” If so, and you feel like the packaging treadmill is going to wearing you down, let’s regroup. For the manager and ultimately the seller, every package must answer four basic questions:

  • That is the (revenue) goal?
  • What is the timeline?
  • What is the unique factor?
  • If it fails to sell, do we drop it or revise?

Now let’s review the 10 basic packages:

  • New Business. You should have a simple new business package available each quarter that can either be sold as is or serve as a start point.
  • Event Tie-In. Like the title says, this package will help your advertiser benefit from an event your station is tied into or sponsoring.
  • New On-Air Talent. This is where you show the value-based opportunity to work with a new talent in your lineup.
  • Special Programming. Every radio format will run a special program of some kind during the year. From election coverage and exclusive interviews to countdowns, just package and sell.
  • Slow Season. Is there a special package offered on a limited basis to help power through when business hits a red light?
  • Sports. Needs no definition, just a little updated creative thinking.
  • Calendar Holidays. This is the gift that never stops giving. Mother’s Day, Christmas, Valentine’s Day, Thanksgiving, come every year. What’s new in your package?
  • Base Programming. News, Traffic, Weather, if your radio station offers the basic service elements, talk to your programming people for new packaging ideas.
  • Emergency Programming. With direct coordination of programming, emergency programming offering special weather, disaster or other community-oriented programming can always open a new door. Remember this type of programming is always a spotlight for radio’s immediacy.
  • Bundling your digital and social media assets can help move the needle with local advertisers. I’m not advocating a giveaway, just suggesting competitive thinking in the fast moving, high growth digital advertising universe.

Back to where we started. This is the simple takeaway: Packaging is the art and science of selling with a value component that easily answers the question, “Why buy now?”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Industry Mourns the Passing of WRHU GM Bruce Avery

The vast Hofstra University community, its Lawrence Herbert School of Communication and the greater national radio broadcasting industry mourn the passing of longtime WRHU Radio general manager Bruce Avery.  Avery passed away peacefully at home Saturday evening (1/14) after losing a five-year battle against an aggressive form of prostate cancer.  He had held the position at the Long Island, NY facility – until his recent retirement in 2022 – since 1994.  During that 28-year period, he successfully mentored countless students of radio broadcasting and played a major role in building the multi-Marconi Award-winning WRHU-FM/WRHU.org into a powerhouse among America’s campus radio stations. In 2021, WRHU was the recipient of the prestigious “World Radio Day Award” from the Academy of Radio Arts and Sciences of America in conjunction with the United Nations‘ UNESCO General Conference.  Recent recipients of this high honor include WTOP, Washington, DC; 1010 WINS, New York; and KDKA-FM, Pittsburgh. WRHU is the only campus radio station to receive this award. Hofstra University president Susan Posner states, “Bruce was an incredible friend and mentor who had a major hand in turning WRHU into the multi-Marconi award winning station that it is today. We will truly miss Bruce and cherish everything he gave to WRHU. Our thoughts are with his family and friends.”  Lawrence Herbert School of Communication dean Mark Lukasiewicz adds, “Our heartfelt sympathies go out to Bruce’s widow Veronica, his children, and his extended family. We were fortunate to be able to celebrate Bruce’s career with him only a few months ago at his retirement luncheon, where former students and colleagues shared stories and fond memories of his decades of service at WRHU. At that event, we announced the establishment of an endowed scholarship in Bruce’s name, recognition of the deep impact he made on generations of students.”  For the past two decades, Avery also served as an extremely popular meteorologist on News12 Long Island which posted a heartfelt video tribute to his legacy that you can see here. Funeral arrangements have not yet been announced.

Industry News

Al Morganti to Ink Deal to Remain with WIP, Philadelphia

The Philadelphia Business Journal’s Jeff Blumenthal reports that WIP, Philadelphia morning drive personality Al Morganti will remain with the Audacy sports talk station for the next five years to host a hockey podcast and host weekend programs. The 69-year-old Morganti is a long-time co-host of Angelo Cataldi’s morning drive show and with Cataldi retiring from the station after the Philadelphia Eagles’ season ends, it was unclear what role Morganti would play with the station. In his piece, Blumenthal notes that when Audacy revealed that Joe DeCamara and Jon Ritchie would be the new morning drive show, it stated Morganti would continue to work for the station in some capacity. Morganti will host the hockey podcast twice per week during the season and once per week during the off-season. As for hosting weekend shows, there’s no indication he’ll have a regularly scheduled show, but will fill in when needed. Morganti also works for NBC Sports Philadelphia as a pre-and post-game analyst.

Industry News

iHeartMedia Promotes Three to Executive Positions

iHeartMedia announces three executive promotions. Amy Leimbach rises from her SVP of sales position in the Phoenix market to region SVP of sales for the newly created Greater Texas Region. Steve Earnhart is upped from his area president for the Southwest Region to region SVP for the newly created Greater Arizona Region. And Breeanna Malik rises from region SVP of sales for the Greater Texas Region to executive vice president of unified partnerships. Division president Scott Hopeck says, “It’s rewarding when you can promote from within your organization. The strong track records of these leaders combined with their response to ongoing coaching and development have made these promotions easy decisions. I’m excited to see how Amy and Steve transform our organization with their creativity and their commitment to client success.” President of unified partnerships Michael Preacher says, “We’re extremely excited to welcome Breeanna to executive leadership on our team. Given her history of high performance, Breeanna’s creativity, attention to detail and collaborative skills are a perfect fit in our partnerships division.”

Industry News

Salem Ups Andy Massingill to Senior Director of Digital Sales

Salem Media Group announces that Andy Massingill is promoted to the position of senior director of digital sales. Salem Surround vice president and general manager Jon Latzer says, “Over the past three years, Andy has led his team to unprecedented revenue heights. His leadership across the Western Region played a significant factor in Salem’s overall revenue growth. In addition to Andy’s leadership for the Western Region, Andy will work closely with Chris Gould, SVP national programming and ministry relations and all our national ministry partners to better leverage our digital assets, generating more time with our quality audience while delivering outstanding results.” Massingill comments, “The last three years have been an incredible journey with Salem and the Western Region. I’m proud of our work, the work we will continue to do, and the relationships established across the board. I am very excited to work with Chris and our national ministry partners who are at the core fabric of what Salem stands for.”

Industry News

Top News/Talk Stories for Week of January 9 – 13, 2023

The discovery of two caches of classified government documents in the possession of President Joe Biden and the appointing of a special counsel to investigate was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the first week of business of the Kevin McCarthy-led U.S. House, followed by the migrant issues at the U.S.-Mexico border and in Florida combined with Biden’s trip to Mexico City at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart of the top news/talk radio stories here.

Industry News

KDKA-AM, Pittsburgh Named Recipient of 2023 World Radio Day Award

The Academy of Radio Arts and Sciences of America announces that Audacy’s news/talk KDKA-AM/W261AX, Pittsburgh is the recipient of the 2023 World Radio Day Award. This special recognition commemorates World Radio Day, celebrated annually on February 13 in commemoration of the birth of United Nations Radio in 1946. It is the fourth annual award given to a U.S. radio station and honors the station that “exemplifies the best attributes of the radio industry.” Recipients may be large or small, commercial or non-commercial, located in any market, and broadcasting in any language. The jury looks for stations that demonstrate “ideals of localism, audience reach, community service, effective use of new digital platforms, diversity in program content and staffing, as well as financial and ratings success.” Previous U.S. winners were Audacy’s WINS-AM, New York; Hofstra University’s WRHU-FM, Hempstead, NY; and Hubbard Broadcasting’s WTOP-FM, Washington. Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “This distinguished honor underscores not only KDKA’s unwavering commitment to delivering premier news coverage to the Pittsburgh communities, but the individuals who work tirelessly each and every day to make it happen. We’re proud to join the list of iconic heritage brands that represent the very best the radio industry has to offer.” Jurors included representatives of Fletcher Heald & Hildreth, Radio Ink, The Weiss Agency, TALKERS magazine, McVay Media Consulting, Audacy and Radio World.

Industry News

Comrex Now Shipping BRIC-Link III

The BRIC-Link III IP audio codec that Comrex unveiled at NAB 2022 is now shipping. Comrex says that this latest model “features a new, more powerful processor for improved reliability in addition to enhanced front panel indicators, including four buttons which will trigger contact closures by default and are configurable for auto-connections to other Comrex IP audio codecs.” Comrex adds that the new BRIC-Link III includes CrossLock VPN technology, its proprietary suite of reliability tools which offers an expanded array of techniques including improved congestion detection, redundant transmission, forward error correction, and deadline-sensitive retransmission. Plus, with the ability to use multiple IP networks for increased bandwidth in addition to the intelligent monitoring and dynamic adjustment of data packets, CrossLock optimizes audio for transmission over the public Internet and provides peace of mind to broadcast engineers. BRIC-Link IP audio codecs are commonly used in home studios, as STLs, for voice-over delivery, for sportscasting, and for many other situations that require point-to-point connections. With additional operation modes like HTTP and IP Multicast, BRIC-Link III can also function as a streaming server or send audio to multiple locations (depending on network bandwidth), making it an incredibly versatile hardware codec with an entry-level price point. BRIC-Link III is compatible with all other Comrex IP audio codecs, including the ACCESS codec line as well as older BRIC-Link models. It also includes EBU 3326/SIP mode for interoperability with third-party manufacturer codecs. BRIC-Link III works with Comrex Gagl, a new service now available for remote contribution. Gagl turns any Comrex IP audio codec into a hub for up to five participants. Learn more by visiting Comrex.com.

Industry News

Edison Research: Comedy Top Podcast Category in Q3 2022

Ranking the Top Podcast Genres for the third quarter of 2022, Edison Research says that Comedy remains the genre most consumed by weekly podcasts listeners, based on audience size. Edison says its research indicates that #2 genre was Society & Culture (up from #3 in Q2 2022); #3 was News (down from #2 in Q2 2022), followed by True Crime at #4, Sports at #5, Business at #6, Arts at #7, History at #8 (up from #11 in Q2 2022), Religion & Spirituality at #9 (up from #10 in Q2 2022) and Education at #10 (down from #9 in Q2 2022). Podcasts are classified according to the self-identified genre submitted by the podcast to Apple Podcast API. Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+ for Q3 2022.

Industry News

Hubbard Radio Rebrands KNUS-HD2 as Tulalip Sportsbook Radio

Hubbard Radio announces the rebrand of digital sports gambling channel, KNUC-HD2, Seattle to “Tulalip Sportsbook Radio, Powered by Tulalip Resort Casino and Quil Ceda Creek Casino.” Hubbard calls it “the first sportsbook branded radio station in the country.” Hubbard Seattle market manager Trip Reeb says, “We’re thrilled to bring this first-of-its-kind partnership to this market and radio industry. Building on our long and successful partnership with Tulalip Resort Casino allows for countless cross promotional opportunities as well as the ability to capitalize on the rapid expansion we’ve seen in the sports betting space, as well as the specialized sports betting content VSiN delivers.”

Industry News

Salem Media Group and Triton Digital Expand Relationship

Triton Digital and Salem Media Group extended their relationship that’s been in place since 2012. In addition to using Triton’s Omny Studio podcast management platform, its programmatic supply-side platform and TAP (Triton Advertising Platform), Salem Media Group will turn to Podcast Metrics Demos+ to provide enhanced metrics, including person-level demographic, sociographic, media behavior, and purchase intent data to further inform podcast audience development and advertising decisions. Salem CEO David Santrella says, “We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience. We’re looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences.”

Industry News

Radio Programmer Jeremiah Crowe Joins Blue Wire Podcasts

Longtime radio programmer Jeremiah Crowe joins Blue Wire as director of operations. Crowe has served with ESPN Radio, Audacy, Cumulus, and his own company Green Roll Media. In his new role at Blue Wire, Crowe will play an integral role in the company’s in-person studio partnership with Wynn Resorts. Crowe will manage production, sales, promotions, events & marketing related to the Blue Wire Studios. This move reunites Crowe and Blue Wire founder Kevin Jones, who worked with Crowe at sports talk outlet KNBR, San Francisco. Jones says, “Jeremiah is a problem solver, a connector and an experienced executive playing a big role growing Blue Wire. Throughout his career he’s worked well with talent and can be a major contributor on the business side for us. We’re thrilled to add Jeremiah to our team.”

Industry News

Tom Barnard and Hubbard Partner for Streaming Show and Podcast

According to a report from Bring Me The News, former KQRS-FM, Minneapolis morning personality and legendary Twin Cities radio host Tom Barnard is entering into a deal with Hubbard Broadcasting to host a daily morning program streaming on audio and video from 7:00 am to 10:00 am CT and available as a podcast that the company will produce, distribute and sell. Bring Me The News says, “Barnard will be joined by a co-host, producer, and a number of other guests and contributors. Barnard left KQRS on Dec. 23 after 37 years hosting 92 KQ’s Morning Show, which for a period in the ‘90s was the highest rated morning radio show in the entire country. As he prepared to leave the station, Barnard claimed in an interview with the Star Tribune he had been forced out the door at KQ by parent company Cumulus Media, which had described Barnard’s departure as a ‘retirement.’” Barnard’s new show is expected to debut sometime next month. On Monday of this week, KQRS launched its new morning show hosted by radio personality and former Black Crowes drummer Steve Gorman.

Industry News

Townsquare Media Shuts Down Sports Talk WYOS, Binghamton

Townsquare Media turned off the transmitter for WYOS-AM, Binghamton on December 28, apparently ending the station’s carriage of the sports talk format branded as “CBS Sports 1360.”According to a report by WITV-TV, Townsquare Binghamton general manager Mary Beth Walsh says “the CBS Sports Radio format was not supported by local advertising.” Townsquare submitted a special temporary authority filing with the FCC to be off air indicating an auxiliary transmitter failure. It says the company is working to return the signal to the air and will notify the FCC when it’s able to do so.

Industry News

Community Communications Unveils New Content Leadership Team

The operator of public radio outlets WMFE, Orlando and WMFV, Cedar Creek, Florida announces its newOrlando - WMFE-FM content leadership team that includes current news director LaToya Dennis and three staffers in newly created positions. The new director of community collaboration is Rebecca Fernandez; the director of audio content is Brad Waldo; and the digital director is Ryan Ellison. WMFE president and general manager Judith Smelser says, “These four leaders are experts in their distinct but overlapping fields, and I’m eager to see what they can accomplish for WMFE’s current and future audiences by working collaboratively as a team of co-equals. Our community expects and deserves high-quality, independent journalism that reflects and serves our diverse population, and WMFE is committed to providing that public service.”

Industry Views

SABO SEZ: RECEPTIONISTS AND GROUND INTELLIGENCE – Be nice to the human at the front desk (if there is still one).

By Walter Sabo
Producer/Host
Sterling on Sunday
Media Consultant

When thinking about the changes in the radio industry I’ve seen during my career, I’m dragged to memories of the lobby of WXLO-FM in New York (WOR’s FM sister).  The station was on the second floor of 1440 Broadway. WOR-AM was on the 24th and 23rd floors.  In technical terms, the place was a dump. Dirty linoleum. Ancient office furniture.  The original ceiling was spray painted black to hide the fact that it was not an acoustic drop down ceiling. Not one window in the place. BUT the signal was the best on the FM band. WXLO was the first station to hire me almost out of college. I needed a summer job between my junior and senior year but WXLO did not have summer jobs.  The general manager, Arthur Adler offered me a full time job which I accepted immediately.

For my on-boarding process Arthur walked me to the fluorescent sales area and pointed to an empty cubicle.  Then, he vanished. Next his secretary escorted me to the personnel department many flights up.  I was seated next to an official person who was gathering many forms for me to fill out. These forms included the all-important TUITION REIMBURSEMENT form which compelled RKO General (the station’s then-owner) to pay for my last semester in college. (I attended Rutgers at night and had the credits transferred to my diploma school, Syracuse University.) On the official person’s desk sat a three-ring binder wide opened to the KHJ (Los Angeles) TALENT page.  Wide open. Staring at me, beckoning, teasing me to look. What could I do? Robert W Morgan, morning man, HIGH five figures a year.  The Real Don Steele, PM drive mid-five figures. Every other jock was paid AFTRA scale.  It was a crash course in radio economics and I wasn’t even a legal adult.  But I digress. Now for the point.

A few days later the front door on the second floor was banging. The receptionist, a kind, timid person, hit the intercom key and asked who was knocking?  Even back then, at 40th and Broadway visitors were a high security issue. That door was locked for about a million good reasons. Who was at the door?  A “menacing” man in a fancy suit and perfect hair said his name, but the receptionist did not recognize him or his name. He repeated,  “I’m THE PRESIDENT OF THE COMPANY.”  That’s what he said.  But he wasn’t. He was the vice president.  I learned a lot then too.

A receptionist is not just the gatekeeper to the business. He/she could be the gatekeeper to your career, or fortune. That is, of course, if the establishment you are visiting still has a receptionist.  My brother, the smart one, is a financial big shot. Highly respected, oddly humble. Companies come to him for funding. Executives seeking financial backing sit with his receptionist for an unusually long time. When the visitors are invited from the lobby to the conference room, they are ALL invited into the conference room – including the receptionist. The meeting starts with my brother asking the “receptionist” for her impressions of the guests.  Then it is revealed that the receptionist is actually a high ranking, decision-making executive.

The second floor receptionist at WXLO let her feelings about the boisterous vice president be known and said VP was not titled for long. Dumb companies have eliminated receptionists and instead greet visitors with touch tone wall phones and posted extensions directories.  The loss of ground intelligence is significant – especially if the station is located in a high-priced downtown office building designed to impress.

Plus a lot of executives waste time running to the door to get food orders. False economy.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Jay C. Lowe Named Area President for iHeartMedia Tulsa and Oklahoma City

iHeartMedia welcomes Jay C. Lowe to the company as area president – Oklahoma, effective immediately. In this role, Lowe will oversee operations at 14 stations including news/talk KTOK-AM, sports talkers KGHM-AM “1340 The Game” and KREF-FM “94-7 The Ref” in Oklahoma City, news/talk KAKC “1300 The Patriot” and sports talk KTBZ-AM “The Buzz” in Tulsa, as well as The Oklahoma AG Network.

iHeartMedia division president Tony Coles says, “JC is an impactful leader who has a strong track record of building and developing great teams, serving the community and delivering results. We look forward to growing our brands in Tulsa and Oklahoma City under JC’s leadership.” Lowe was most recently VP and general manager for WEAR-TV, Pensacola and WPMI-TV, Mobile. He states, “It is an honor to be named area president and I look forward to working alongside division president Tony Coles and the talented leadership team at iHeartMedia. I’m excited to lead the team, leverage new and existing resources to sustain iHeartMedia Oklahoma’s momentum and create new opportunities for growth across the Tulsa and Oklahoma City markets.”

Industry News

“Mike Crispi Unafraid” Joins Salem Podcast Network

Salem Media Group announces that the program “Mike Crispi Unafraid” officially joins the Salem Podcast Network. The daily show is hosted by television reporter, talk show host, and political operative Mike Crispi. Salem says, “During the 2020 election, he provided live coverage of political rallies and grassroots conservative events on Right Side Broadcasting. In the last year, he has hosted one of the most popular live shows on Rumble. He has worked on multiple campaigns at both the state and federal levels, including his own congressional campaign in New Jersey. Crispi comments, “It is a great honor to join forces with Salem Media. I have long admired their hosts, programming, and vision for the future of conservative media. This podcast has been a success since we started it last year, and I couldn’t think of a more genuine and authentic partner to help take it to the next level.”

Industry News

Yesterday’s (1/9) Hottest News/Talk Media Topics

The revelation that classified documents were found in a private office used by President Joe Biden during his time as vice president; the U.S. House begins operating under new rules and passes a bill to reduce the budget of the IRS; Joe Biden’s trip to Mexico City for the summit of North American leaders and the related issue of border security and immigration policy; the intensifying California floods causing evacuations amidst threats of mudslides; the aftermath of the Brazil riots and the storming of the National Congress; the controversy over reports of gas stoves causing health problems; the latest assaults in the Russia-Ukraine war; and the British royals drama following the release of Prince Harry’s book and his appearance on “60 Minutes” were some of the most-talked-about stories on news/talk radio yesterday (1/9).

Industry Views

Pending Business: The Endorsement Ad

By Steve Lapa
Lapcom Communications Corp
President

The question is simple. The answer took me years of trial and error to come up with.

“How do you set prices for an endorsement ad?”

This simple question came up during a recent interview I did for a sports website. Sellers and managers be forewarned, price must balance the scale with value and selling the value of a true endorsement ad. There’s lots to the digest in that least sentence. The price=value concept, a “true” endorsement, and selling & managing the endorsement ad.

I digress, back to the fresh-from-the-field experience of how to develop a pricing strategy. There are four universal components and a possible fifth and sixth for your consideration.

Click here to read more of this story…

Industry News

NYC TV Personality Ernie Anastos to Host Feature for 77WABC

 New York City television personality Ernie Anastos is joining Red Apple Media’s WABC-AM, New York to host the two-minute daily feature “Positively Ernie with Ernie Anastos” that will air in morning and afternoon drive, beginning today (1/9). The station says, “Focusing on a different topic every day, Anastos takes a look at the positive outcome of the stories that shape our world, including current events, social changes, new trends, life challenges, work, home, and lifestyle.” Red Apple Media CEO John Catsimatidis comments, “Everybody knows Ernie’s smiling face, friendly voice, and reputation as a top journalist in this great city. Now, Ernie is taking another look at our world and bringing us an opportunity to see the positive side of things.I’m delighted to welcome Ernie to
77 WABC where he will certainly attract many of his TV fans and radio listeners.” Anastos states, “It’s the right time. We always hear the bad and not often the good that comes out of the news. My passion has always been to inform, educate and inspire. I’m looking forward to sharing an uplifting take on the news with 77 WABC Radio listeners.” Anastos has served as a news anchor at WABC-TV, WCBS-TV, and WNYW-TV.

Industry News

Steve Gorman Takes Over Morning Show Hosting Duties at KQRS, Minneapolis

Founding member of rock group The Black Crows, Steve Gorman, is joining Cumulus Media to take over the heavily talk-driven morning show hosting duties from retiring Twin Cities legend Tom Barnard on classic rock KQRS-FM, Minneapolis. Gorman started his radio career in 2011 as host of “Steve Gorman SPORTS!” on Cromwell Media Group’s WPRT-FM, Nashville “102.5 The Game” in 2011. That show was eventually syndicated by FOX Sports Radio. He currently hosts the Westwood One-syndicated rock evening show “Steve Gorman Rocks!” and will continue in that role. Gorman began his KQRS-FM duties this morning (1/9) and will relocate to the Twin Cities. Cumulus Minneapolis VP and market manager Shelly Malecha Wilkes tells TALKERS, “We are very excited that Steve has decided to join the ‘KQ Morning Show.’ Steve is intelligent, authentic, funny – everything we were looking for and more. I am very much looking forward to our next chapter.” KQRS program director and Cumulus VP of classic rock James Kurdziel adds, “When looking for someone to drive ‘The KQ Morning Show,’ we needed a big personality with quick wits, brilliant storytelling, strong work ethic, will to win and most importantly, someone who wants to be a part of our community. We found all those things in Steve Gorman. Adding him to our established team of [Brian] Zepp, Tony [Lee] and Candice [Wheeler] makes our show energetic, dynamic, topical, and all about Minnesota. We’re fortunate to have landed our big fish.”