Industry News

TALKERS News Notes

Through its partnership with BetMGM, Audacy’s BetQL Network will broadcast exclusively from the new BetMGM Sportsbook in Glendale, Arizona this week. The sportsbook is located next to State Farm Stadium, site of this year’s NFL Super Bowl. Audacy president of sports Mike Dee says, “We’re proud to leverage our partnership with our friends at BetMGM to bring sports bettors and our listeners over 50 hours of live, premier audio content – more than any other sports betting network – to get them ready for the biggest game in American sports.”

iHeartPodcasts and Storyglass are launching a new, eight-part podcast series, “False Profits: Hillsong,” a journey that dives into the Hillsong experience – “from Christian rock music to celebrity pastors and famous fans, to global status, enormous wealth, and shocking scandals. This series traces the rise and fall of Hillsong’s founder and peels back the layers of a culture of submission, exploitation, and discrimination.”

Audacy announces that Twin Cities news/talk WCCO-AM raised over $447,000 to benefit Second Harvest Heartland through its “Let’s Kick Hunger Day Radiothon.” The amount raised during the 14th annual radiothon held on February 2 brought the overall fundraising total to over $3.5 million since 2009. Audacy Minneapolis SVP and market manager Jeff Gonsales says, “Year after year, our fans open up their hearts to those in need. Lives are being impacted in significant ways, and we are incredibly grateful. WCCO’s long-standing partnership with Second Harvest Heartland means so much to us and to so many people who are helped by this community effort.”

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry Views

Is Eliminating AM Radio from EVs a Serious Threat to Talk Radio?

An in-depth article by automotive writer Dale Buss published today (2/2) in Forbes is adding volume to radio industry chatter about the seemingly ominous trend toward elimination of AM radio from the dashboard of electric cars based on the premise that the already-static-sensitive band’s listenability would be obliterated by these vehicles’ intense electromagnetic fields. The article titled, EV Makers Are Eliminating AM Radio, Infringing On Iconic Medium, quotes TALKERS founder Michael Harrison who also contributed to some of the piece’s “background” information and premises. In the article, Harrison supports the observation that the sale of EVs constitutes a small fraction of the current automotive marketplace and it will be years before they achieve a critical mass to impact the health of AM radio. In the meantime, Harrison asserted at this morning’s meeting of the TALKERS editorial board, “There are far more immediate existential threats to AM radio, not to mention FM radio, with which the broadcasting industry must contend.” He points out, “Relevance and identity! AM radio being dumped from dashboards is an innocuous thing to worry about. FM radio will be dumped from the dashboard as well… the entire idea of a radio-exclusive appliance is on the verge of obsolescence… and we’re not just talking about electric vehicles – we’re talking about all vehicles! We’re faced with an all-encompassing computer system at the fingertips and voice control of the driver and passengers.” Harrison continues, “In the meantime, today’s media consumers are savvy enough to know how to find their entertainment and information brands via the combination of Bluetooth and smartphone. Thus, the challenge facing both AM and FM radio – two increasingly irrelevant designations – is to maintain the importance, distinguishability and brand of the medium itself – R-A-D-I-O – and not let it get lost in an endless ocean of options available to the potential audience.” Read the Forbes piece here.

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Industry News

Urban One Rebrands Digital Platform

The company announces the relaunch of iONE Digital, formerly known as Interactive One. Urban One says, “iOne Digital’s dynamic portfolio of media brands deliver entertaining, engaging, culturally and socially aware original content from a fresh perspective connecting with over 24 million unique monthly visitors. This year, Urban One has rallied around the relaunch of the iONE Digital brand to integrate and maximize synergies across the digital portfolio fully. The relaunch brings a fresh perspective and bold storytelling serving the needs of a diverse audience while continuing to illuminate Black voices.” Chief executive officer Alfred C. Liggins III says, “For over 42 years, Urban One has understood the need for Diversity, Equity, and Inclusion, especially in sharing our varied experiences. We are proud to be a leader with the largest African American footprint in the media space. As the needs and concerns constantly evolve, we are dedicated to helping brands understand, connect, and best translate to Black and Brown communities. In our next iteration, iONE Digital will continue to be a catalytic force in media.” The company says, “iOne Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment. The iONE portfolio is comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8; plus the social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire… Looking to the future, iONE Digital has also immersed their visual identity into the world of audio and podcasting by conceptualizing a ‘video first’ approach centered around the amplification of the all-new Urban One Podcast Network – a platform which iONE helps to fuel by bringing a wide range of podcasts to life.”

Industry News

SiriusXM 2022 Q4 Revenue Flat; 2022 Up 4% Over 2021

SiriusXM reports results from the fourth quarter of 2022 as well as the year in full. For Q4, revenue was $2.28 billion, flat compared to the same period in 2021. For the full year of 2022, revenue was $9.0 billion, an increase of 4% over the full year of 2021. The company ended 2022 with 32.4 million self-pay subscribers, an increase of 348,000 for the year, aided by a growing base of streaming-only subscribers. Net income for Q4 of 2022 was $365 million, up from the $318 million posted in Q4 of 2021. For the year, net income was $1.2 billion, down from the $1.3 billion reported in 2021. CEO Jennifer Witz says, “2022 was a strong year for SiriusXM, as we continued to focus on bringing consumers the best in audio entertainment both in-car and on the go, reaching record high revenue and record low churn. Our strong operating and financial performance in 2022 are a testament to our resilient business model and growing contribution from streaming, which helped us deliver 348,000 net new self-pay subscribers. In 2023, we expect SiriusXM to deliver strong operating performance and generate significant cash, even as we face a challenging economic environment and continue to make material investments in our technology infrastructure.”

Industry News

iHeartMedia Appoints Sales Pros for NYC Stations

iHeartMedia New York appoints Victor Giacomelli vice president of sales and Travia Charmont sales manager for WWRL-AM “Black Information Network” and “Power 105.1.”  iHeartMedia New York SVP of sales Steve DeLusant says, “Victor and Travia are the perfect combination to lead our sales efforts for ‘Power 105.1’ and the WWRL 1600 AM ‘Black Information Network.’ Both Victor and Travia have strong experience and knowledge working in the multicultural space. I am excited to have them join our team and watch them take our brands to the next level. Their additions will position our team for long-term success at iHeartMedia New York.” Giacomelli joins the iHeartMedia New York team from Audacy Denver where he was the director of sales. Charmont joins the iHeartMedia New York team from Audacy Atlanta where she was a senior AE.

Industry News

TALKERS News Notes

Cumulus Media Inc. will report its fourth quarter 2022 and full-year operating results at 8:00 am ET on February 23. It will host a conference call at 8:30 am ET that day.

The nationally syndicated “America Tonight with Kate Delaney” adds Alpha Media’s WJNT-AM/W245AH, Jackson, Mississippi to its program schedule in the 1:00 pm to 12:00 midnight slot; and Ingstad Brothers Broadcasting’s KNUJ-AM/K247CU, New Ulm, Minnesota delayed to the 5:00 – 5:30 am slot.

SiriusXM adds “The Business Briefing” program hosted by Janet Alvarez to the program schedule on the Business Radio channel airing weekdays live at 9:00 am ET. Alvarez is the executive editor at WiseBread, and is a CNBC and Telemundo contributor.

Industry News

Talk Radio Host Jay Marvin Dies

Former talk radio host Jay Marvin died on Tuesday (1/31) at age 70, according to a Twitter post from his wife Mary. The cause of death was not revealed. Marvin left the talk radio business in 2010 after a series of health issues – hepatitis and a spinal infection – made it difficult for him to focus on his work. During his career, he hosted programs at WFLA, Tampa; KHOW and KKZN, Denver; and WLS-AM, Chicago; among others. Salem Radio Networks VP news & talk programming Tom Tradup hired Marvin at WLS. He tells TALKERS, “I brought Jay to WLS in Chicago by helping negotiate his way out of a contract he had with Carl Gardner at WTMJ, Milwaukee. We added him 10:00 pm-1:00 am and he was an instant hit, billing himself as “Chicago’s lovable manic-depressive” who championed striking cab drivers and teachers’ unions… so unlike our other conservative hosts at the time. Fans even turned out by the thousands for his annual “JayStock” festivals in Wisconsin. Jay was one in a million.”

Industry News

Andy Anderson Upped to Chief Revenue Officer at AURN

American Urban Radio Network announces that William “Andy” Anderson is promoted to chief revenue officer for the company. He’s been serving as president of sales for the past four years. AURN says, “With his extensive experience in the industry and a proven track record, Anderson will be leading the charge in maximizing revenue opportunities, product acquisitions and original content creations for the company. AURN CEO Chesley Maddox-Dorsey adds, “Andy’s success in developing a vision and providing strong leadership for growing company-wide activities and strategies focused on generating, maintaining and increasing revenue is unparalleled. This is a well-earned promotion.” The company adds that under Anderson’s tenure, it has seen its station affiliations grow, launched the AURNGAMING division and realized various digital expansions including podcasts and programmatic marketing.

Industry News

Steve Lickteig Named Executive Producer for CNN Audio

CNN Audio announces that Steve Lickteig joins the network as the executive producer of podcast and audio content, managing production and strategy. Lickteig is the co-founder of Small Good Thing, a podcast consulting and development company. Prior to that, he was the executive producer of podcasts and audio for NBC News and MSNBC. Lickteig will report to Katie Hinman, CNN’s vice president of development. He begins on February 6.

Industry News

TALKERS News Notes

Chris “Mad Dog” Russo is not interested in the potential afternoon drive opening at WEPN-FM  “ESPN Radio New York.” James Kratch sums up Russo’s feelings about the idea at Elite Sports New York, writing, “The WFAN legend told Newsday he is happy at SiriusXM and speculation he could return to terrestrial radio to replace Michael Kay is ‘probably not realistic.’ ‘I’m not going to leave Sirius, let’s put it that way,’ Russo told sports media columnist Neil Best. ‘I love Sirius so much. They’ve been good to me. … I’m going to do that as long as they’ll have me, to make a long story short.’” ESPN Radio New York PM drive host Michael Kay’s contract is up and, after 23 years there, it’s expected he may move on.

At SiriusXM’s MLB Network Radio, this week is the annual “Players Week” in which several current major league players and top prospects join SiriusXM hosts for special extended feature segments. During this special programming, players have a “national platform, an hour of airtime, and the freedom to guide the conversation and discuss the teams and topics both on and off the field that most interest them.”

Chris Haynes, senior NBA Insider for TNT and Bleacher Report, and Marc Stein, veteran NBA reporter and publisher of The Stein Line on Substack, announce they’ve partnered for the new iHeartPodcast program, “#thisleague UNCUT.” The two insiders “break down the latest hot topics with candor and bold opinions” twice per week.

Industry Views

Monday Memo: Baseball Bonanza, Part 2

By Holland Cooke
Consultant

In last week’s column, we outlined the playbook for selling radio’s 2023 baseball season. This week, how smart stations leverage the franchise to build Time Spent Listening.

Plan now to OWN the games

They’re also on SiriusXM, where you can decide which team’s feed you want to hear. And “The MLB is back on TuneIn, and this year TuneIn Premium is the destination for all things baseball. With a Premium plan, listeners get access to live play-by-play of every single game — with no blackouts.” Here in New England the NESN 360 app, “in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball,” $30 per month, “with a first-month promotional price of $1.”

So – post-exclusivity – what’s an AM/FM affiliate to do?

— Goal: Be KNOWN FOR having the games, by embracing the team. Waving the flag conspicuously, regardless of where fans hear it, can score you diary credit. Don’t quote me.

— During Spring Training, I’m wary of airing games Mon-Fri 6A-7P. But nights and weekends, why not? It’s conspicuous, also useful in diary markets, where ratings measure what’s NOTICED. And, hey, in March, every team is in first place.

— Can you go to Arizona or Florida? Admittedly not-inexpensive but ask your team network about Spring Training packages and arrangements. Some stations bring advertisers who commit early, hosted by the rep who sold the most.

— As Opening Day approaches, count-it-down in your on-hour ID. Then…

 

Avoid the banana syndrome

 Use baseball to recycle audience in and out of games.

— Dumbest-thing-I-hear-most-often on baseball stations: During the game, when the network calls for a station ID, the station announces that it’s “your [name-of-team] station. Ugh. It’s like printing the word “banana” on the yellow peel.

— Your station’s on-hour ID – in any hour – is beachfront property. It’s where you sign your name, where you explain yourself to listeners you’ve trained to “check-in for a quick FOX News update, every hour, throughout your busy day.” Games invite listeners who might not otherwise cume your station, so use those 10 seconds to tell them why/when to come back for something else useful.

— “CATCH-up when you WAKE-up, with a quick morning update and your AccuWeather forecast, on your ONLY local news radio, [dial positions, call letters, city of license].” Opportune, since the game might be the last thing they near at night.

— Then in NON-game hours, use top-of-hour to wave the flag. Plug team-and-time of the next game you’ll air.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Four

Holiday 2022 PPM Data – Information for the Holiday 2022 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).   

AUSTIN

News/Talk: Waterloo Media Group KLBJ-AM “News Radio” 4.7 – 4.4, -.3, sixth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 2.3 – 2.1, -.2, flat at #17

Public Radio News/Talk: University of Texas-owned KUT 5.7 – 5.2, -.5, third to fourth

Number One 6+: Audacy adult contemporary KKMJ, second month in a row, 9.0 – 10.7, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKMJ (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KLZT (-1.7)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 10.4, +1.2, first to second

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .3 – .2, -.1, #23 to #16

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.9, +1.2, #13 to #8 and co-owned WCMC-HD2 flat at .3, #23 to #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.2 – 9.2, +1.0, second to fourth

Number One 6+: Capitol Broadcasting adult contemporary WRAL, first month, 6.9 – 11.6, +4.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRAL (+4.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock WRDU (-.4)

Note: Seven (7) Curtis Media Group-owned stations that appeared in the December 2022 top twenty are no longer subscribers and are unlisted in “Holiday” 2022. In addition to news/talk WPTF (#18 in December 2022), the others are: classic hits-oldies WKIX-FM (#5); adult hits WBBB (#7); country WQDR-FM (#8); classic hits-oldies WKIX-AM (#15); CHR WPLW (#15); and regional Mexican WYMY (#15).

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 7.1 – 5.7, -1.4, repeats in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.7 – 3.3, -.4, #11 to #12

iHeartMedia’s WNDE “Fox Sports 1260” .7 – .4, -.3, #18 to #19

Audacy’s WXNT “CBS Sports 1430” .3 – .4, +.1, #21 to #19

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.4 – 4.0, -.4, anchored at #9

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 11.5 – 17.1, +5.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WYXB (+5.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WJJK (-1.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.9 – 8.8, -1.1, first to third

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.6 – 6.2, -.4, locked in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 2.4 – 1.6, -.8, #14 to #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.1 – 3.3, -.8, #10 to #11

Number One 6+: iHeartMedia classic hits-oldies WRIT, first month, 8.3 – 11.2, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WRIT (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WISN (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “SuperTalk 99.7” 4.4 – 4.9, +.5, eighth to seventh

iHeartMedia-owned WLAC “Talk Radio 1510” 1.3 – 1.2, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 7.3 – 6.6, -.7, third to fourth

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.4 – 1.1, -.3, #15 to #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.0 – 2.6, -1.4, #10 to #13

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 11.9 – 14.4, +2.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WJXA (+2.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WPLN-FM (-1.4)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.3 – 4.5, -.8, fifth to seventh

iHeartMedia-owned WHJJ “News Radio 920” flat at .5, continues at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.5 – 4.0, -.5, anchored in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.8 – 2.2, -.6, remains at #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.5 – 3.3, -.2, repeats in ninth-place

Rhode Island Public Radio’s WNPN 2.9 – 2.6, -.3, stays at #10

Number One 6+: Cumulus Media adult contemporary WWLI, third month in succession, 10.5 – 16.9, +6.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWLI (+6.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): CHR WPRO-FM and country WCTK (-1.4)

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 4.4 – 2.8, -1.6, #7 to #11

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” 1.5 – .8, -.7, #17 to #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” flat at 1.6, #16 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy adult contemporary WWDE, second month in a row, 10.2 – 14.4, +4.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWDE (+4.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WNIS (-1.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.9 – 6.1 -.8, fourth to fifth

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” .3 – .6, +.3, #21 to #19

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.0 – 2.8, -.2, locked at #11

Number One 6+: Renda adult contemporary WEJZ, second consecutive month, 14.0 – 18.1, +4.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WEJZ (+4.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country WQIK (-1.9)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.7, -.4, repeats in tenth-place and cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, flat at #13

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 – 1.0, +.1, anchored at #15

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .8 – 1.1, +.3, #16 to #13

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, remains at #19

Public Radio News/Talk: Dade County School Board’s flat at 3.2, carries on at #7

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 7.0 – 7.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WOLL (+1.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: contemporary Christian WAYF (-1.3)

Note: Hubbard Broadcasting hot AC WRMF had been #1 the past 12 months

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 3.2, -1.5, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.5 – 2.6, +.1, #11 to #9

University of North Carolina at Chapel Hill-owned WUNC 1.9 – 1.3, -.6, flat at #13

Number One 6+: iHeartMedia adult contemporary WMAG, second month in a row, 12.8 – 17.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMAG (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WPTI (-1.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.7 – 2.6, -.1, remains at #13

Cumulus Media-owned WKIM “News/Talk 98.9, The Roar of Memphis” 1.9 – 2.1, +.2, continues at #15

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.6, -.2, repeats in ninth-place

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.3 – 1.1, -.2, #18 to #17

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 13th successive month, 11.7 – 13.2, +1.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban contemporary WHRK (+1.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: urban contemporary KXHT (-1.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.6 – 5.1, -.5, fifth to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” flat at 1.0, stays at #17

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” unchanged at .2, #21 to #20

WTIC-AM’s internet stream steady at .2, #21 to #20

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.8 – 2.0, +.2, #14 to #13

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 7.0 – 5.7, -1.3, third to fifth

New England Public Media’s WFCR unchanged at .4, #20 to #18 and WFCR’s internet stream .2, #20 (did not appear in the December 2022 sweep)

Number One 6+: Audacy adult contemporary WRCH, 35th month in a row, 15.0 – 15.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRCH (+.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WNPR (-1.3)

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry News

iHeartRadio Remains Atop Triton Digital Streaming Ranker

Triton Digital releases its streaming ranker for December of 2022 based on Average Active Sessions and iHeartRadio stays in the #1 position with 301,411 AAS (6AM-12AM Mon-Sun). Following at #2 is NPR Member Stations at 70,695 AAS, with Audacy in the #3 position with 56,158 AAS, and Cumulus Streaming Network at #4 with 36,692 AAS. Other companies that stream spoken word content in the top 25 include #6 Beasley Broadcasting Corporate (16,506 AAS), #8 Hubbard Broadcasting (13,313 AAS), #10 New York Public Radio (10,356 AAS), and #11 Salem Communications(7,648). You can see the complete top 25 ranker here.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Three

Holiday 2022 PPM Data – Information for the Holiday 2022 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.4 – 6.0, -1.4, third to fifth

iHeartMedia-owned KEX “News Radio 1190” 3.1 – 2.2, -.9, #12 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 6.7, -.5, fourth to third and KOPB’s internet stream flat at 1.4 #21 to #20

Number One 6+: iHeartMedia adult contemporary KKCW, second month in a row, 10.0 – 16.7, +6.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKCW (+6.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KXL (-1.4)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) steady at 3.7, #13 to #10

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.5 – 2.8, +.3, #15 to #13

Public Radio News/Talk: University Radio Foundation’s WFAE 4.1 – 3.5, -.6, continues at #12

South Carolina Educational Television Commission-owned WNSC flat at .3, remains at #19

Number One 6+: Beasley Media Group adult contemporary WKQC, second month in succession, 8.3 – 11.0, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase (Tie): adult contemporary WKQC and adult hits WLKO (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: alternative WEND (-1.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.2 – 2.6, -.6, #11 to #13

Alpha Media-owned KTSA “Stay Connected” 2.9 – 2.5, -.4, locked at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.7, -.3, #17 to #19

Number One 6+: iHeartMedia adult contemporary KQXT, second straight month, 14.0 – 15.2, +1.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KQXT (+1.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country KCYY (-.8)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 10.1 – 8.8, -1.3, first to second and cluster-mate KSTE-AM “Talk 650” 3.0 – 3.2, +.2, #11 to #8

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) unchanged at 1.5, #18 to #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.4 – 2.9, -.5, #9 to #12

Number One 6+: Bonneville adult contemporary KYMX, first month, 9.1 – 13.9, +4.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYMX (+4.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock KSEG (-1.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.2 – 2.8, -.4, carries on at #13 and KDKA-AM’s internet stream .4 – .7, +.3, #19

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.9 – 5.4, -.5, repeats in fifth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.3 – 3.1, -.2, stays at #11

Number One 6+: iHeartMedia classic hits-oldies WWSW, first month, 8.3 – 13.3, +5.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WWSW (+5.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WDVE (-1.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.3 – 4.6, -.7, sixth to fifth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.7 – 4.4, -2.3, third to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.6 – 2.1, -.5, #14 to #17

Number One 6+: Bonneville adult contemporary KSFI, second month in a row, 12.1 – 20.0, +7.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSFI (+7.9)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease:  news/talk KNRS-AM & KNRS-FM (-2.3)**

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 1.0 – 2.3, +1.3, #26 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, third straight month, 10.6 – 14.1, +3.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSNE (+3.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KISF (-1.6)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.1, -1.0, fourth to seventh

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.3 – 4.6, +.3, ninth to eighth

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) 1.0 – .9, -.1, #19 to #20

Public Radio News/Talk: Community Connections-owned WMFE 2.2 – 1.6, -.6, #15 to #17

Number One 6+: iHeartMedia adult contemporary WMGF, third consecutive month, 11.4 – 13.1, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMGF (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: CHR WXXL (-1.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.0 – 10.7, +.7, #1 and cluster-mate WKRC “55 KRC The Talk Station” 3.6 – 2.8, -.8, #9 to #13

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.7 – 2.6, +.9, #19 to #14

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.3 – 5.0, -.3, repeats in sixth-place

Number One 6+: news/talk WLW, 11th consecutive month, 10.0 – 10.7, +.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRRM (+2.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WGRR (-1.9)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.4 – 4.6, +.2, #11 to #8

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.3 – 6.0, -.3, repeats in sixth-place and WKRK’s internet stream 1.3 – 1.2, -.1, flat at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.0 – 4.2, -.8, #9 to #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, second month in a row, 9.6 – 14.1, +4.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WMJI (+4.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): rock WMMS; country WGAR; and public radio news/talk WKSU (-.8)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.5 – 3.2, -.3, #13 to #11 and cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.4, +.2, steady at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.7 – 2.5, -.2, #14 to #15

Public Radio News/Talk: University of Missouri-owned KCUR 4.0 – 4.4, +.4, seventh to sixth

Number One 6+: Steel City Media adult contemporary KCKC, first month, 5.7 – 8.6, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KCKC (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KZPT (-1.1)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.8 – 5.3, -1.5, fourth to eighth  

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.2 – 8.0, -1.2, repeats in the runner-up slot

Public Radio News/Talk: Ohio State University’s WOSU 6.1 – 5.9, -.2, sixth to seventh

Number One 6+: iHeartMedia country WCOL, second straight month, 10.1 – 9.2, -.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WSNY (+2.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WTVN (-1.5)

Up next: “Holiday” 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry Views

Remaining Optimistic About Radio

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: Audible, Amazon, Pandora, Spotify, Google and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Two

Holiday 2022 PPM Data – Information for the Holiday 2022 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022  (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.5 – 3.4, -.1, eighth to seventh

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.6 – 7.8, -.8, repeats in third-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.8 – 2.7, -.1, flat at #14 and WJFK-FM’s internet stream .7 – 1.0, +.3, #21 to #19

Public Radio News/Talk: American University-owned WAMU 11.5 – 11.3, -.2, #1

Number One 6+: public radio news/talk WAMU, 13th month in succession, 11.5 – 11.3, -.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WASH (+2.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): country WMZQ and classic hits-oldies WIAD (-1.0)

 BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 2.7 – 2.8, +.1, #14 to #13

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.7 – 4.8, +.1, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, and New England Patriots) 8.5 – 8.0, -.5, repeats in the runner-up slot

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.7 – 4.6, -.1, fifth to seventh

Public Radio News/Talk: Boston University’s WBUR 4.2 – 4.6, +.4, eighth to seventh

WGBH Educational Foundation-owned WGBH 4.0 – 3.4, -.6, continues in ninth-place

Number One 6+: Audacy adult contemporary WMJX, second month in a row, 9.7 – 12.5, +2.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMJX (+2.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): classic hits-oldies WROR and CHR WXKS-FM (-.8)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 2.9 – 3.1, +.2, #14 to #13

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.0 – 8.9, +.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban AC WHQT (+.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult contemporary WFEZ (-1.2)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 5.5, -1.1, second to third

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.2 – 5.5, +.3, fifth to third

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.8 – 3.5, -.3, #11 to #10

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.6 – 4.9, +.3, repeats in sixth-place

Number One 6+: Hubbard Broadcasting adult contemporary KRWM, second month in succession, 10.0 – 11.3, +1.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSWD (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KIRO-FM (-1.1)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.3, -.2, flat at #15

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 4.5, -.1, repeats in seventh-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Lions) 7.4 – 7.6, +.2, continues in the runner-up slot and WXYT-FM’s internet stream 2.0 – 2.2, +.2, #18 to #16

Public Radio News/Talk: University of Michigan-owned WUOM 2.4 – 2.2, -.2, #17 to #16

Number One 6+: iHeartMedia adult contemporary WNIC, second month in a row, 11.7 – 15.7, +4.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WNIC (+4.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WRIF (-1.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.3, -.2, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.8 – 8.1, +.3, continues in the runner-up slot

Number One 6+: iHeartMedia adult contemporary KESZ, second consecutive month, 11.3 – 16.7, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KESZ (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: sports talk KMVP-FM (-1.1)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 4.0 – 3.7, -.3, anchored at #12

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.9 – 3.1, +.2, steady at #14

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.7 – 2.0, -.7, flat at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) unchanged at 7.5, repeats in the runner-up slot

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.7 – 6.3, -.4, third to fourth

Number One 6+: iHeartMedia classic hits-oldies KQQL, second straight month, 11.4 – 15.0, +3.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies KQQL (+3.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KZJK (-1.4)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 4.6 – 5.4, +.8, sixth to fifth

News: None in the top twenty

Sports Talk: iHeartMedia-owned KGB-AM “San Diego Sports 760” .8 – 1.0, +.2, #21 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.5 – 5.5, -1.0, third to fourth

Number One 6+: Audacy adult contemporary KYXY, second month in a row, 8.3 – 13.6, +5.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYXY (+5.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KFBG (-2.2)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.8 – 3.7, -1.1, #7 to #12

iHeartMedia-owned WFLA “News Radio 970” steady at 2.2, #18 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.9 – 1.5, -.4, anchored at #19

Public Radio News/Talk: University of South Florida’s WUSF unchanged at 2.6, #17 to #15

Number One 6+: Cox Media Group adult contemporary WDUV, 17th month in a row, 8.1 – 11.4, +3.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WDUV (+3.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WHPT (-1.1)

DENVER

 News/Talk: iHeartMedia-owned KOA “News Radio 850” (Broncos) steady at  2.4, #17 to #16 and cluster-mate KHOW “Talk Radio 630” 1.8 – 1.5, -.3, #19 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.4 – 4.0, +.6, #11 to #7

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.0 – 3.6, -.4, #8 to #11

Number One 6+: Bonneville adult contemporary KOSI, third consecutive month, 9.8 – 14.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOSI (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KALC (-2.0)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.5 – 3.6, +.1, ninth to tenth

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.6, locked at #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .4 – .6, +.2, #25 to #20

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM”.7 – .6, -.1, flat at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.6 – 4.3, -.3, seventh to sixth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.1 – 2.9, -.2, #11 to #12

Number One 6+: Audacy adult contemporary WLIF, fifth consecutive month, 11.8 – 14.5, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLIF (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits WQSR (-2.5)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 4.0 – 4.4, +.4, #12 to #9 and cluster-mate KFTK “Talk 97.1 FM” 1.6 – 1.4, -.2, #16 to #17

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 4.2 – 3.7, -.5, flat at #11

Public Radio News/Talk: University of Missouri-owned KWMU 4.3 – 3.6, -.7, #10 to #13

Number One 6+: Audacy adult contemporary KEZK, first month, 9.4 – 14.8, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KEZK (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock KSHE (-1.3)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

Up next: “Holiday” 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part One

Holiday 2022 PPM Data – Information for the Holiday 2022 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s “Holiday” 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.3 – 3.1, -.2, ninth to tenth

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.2 – 4.6, +.4, seventh to fifth and co-owned WCBS-AM “News Radio 880” 2.2 – 2.1, -.1, locked at #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 2.9 – 3.1, +.2, #12 to #10

Public Radio News/Talk: WNYC Broadcasting Foundation’s 3.2 – 2.8, -.4, #10 to #12

Number One 6+: iHeartMedia adult contemporary WLTW, second month in a row, 7.6 – 10.4, +2.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLTW (+2.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classical WQXR (-.6)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.7 – 4.4, -.3, second to third

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 2.5, -.4, #8 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.2 – 2.0, -.2, #18 to #19

Number One 6+: iHeartMedia adult contemporary KOST, sixth month in succession, 12.1 – 13.1, +1.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOST (+1.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: smooth AC KTWV (-.5)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.0 – 2.8, -.2, #10 to #12

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 4.9 – 4.8, -.1, anchored in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls) 1.9 – 1.7, -.2, repeats at #20

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.7 – 3.4, -.3, seventh to sixth  

Number One 6+: iHeartMedia adult contemporary WLIT, third straight month, 12.4 – 14.8, +2.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLIT (+2.4)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: triple A WXRT (-1.0)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.6 – 1.7, +.1, #20 to #18

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.4 – 6.7, -.7, locked in second-place

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers) 3.5 – 3.3, -.2, seventh to eighth

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) steady at 1.9 #18 to #16

Public Radio News/Talk: KQED, Inc.-owned KQED 7.4 – 5.9, -1.5, second to third

Number One 6+: Bonneville adult contemporary KOIT-FM, second successive month, 10.5 – 15.5, +5.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOIT-FM (+5.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk KQED (-1.5)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.3 – 3.7, +.4, tenth to eighth

News – Talk: Audacy’s KRLD-AM “News Radio 1080” (Cowboys) 2.5 – 2.2, -.3, #18 to #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 5.1 – 3.8, -1.3, third to sixth

Audacy’s KRLD-FM “105.3 The Fan” (Cowboys) 2.9 – 3.7, +.8, #13 to #8

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.1 – 2.5, -.6, #12 to #16

Number One 6+: iHeartMedia adult contemporary KDGE, second month in a row, 7.1 – 9.1, +2.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KDGE (+2.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock KZPS (-1.6)

HOUSTON

 News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 3.8 – 3.3, -.5, #11 to #12

News: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.0 – 2.4, +.4, continues at #18

Number One 6+: iHeartMedia adult contemporary KODA, 22nd consecutive month, 12.5 – 14.7, +2.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KODA (+2.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: CHR KRBE (-1.2)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 5.4 – 4.4, -1.0, sixth to seventh

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks and Falcons) 2.1 – 2.2, +.1, #14 to #16

Dickey Broadcasting-owned WCNN “The Fan” 1.3 – 1.4, +.1, #21 to #20

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.8 – 3.0, -.8, eighth to tenth

Number One 6+: Urban One urban AC WAMJ, first month, 8.6 – 8.3, -.3

Largest 6+ December 2022 – “Holiday” 2022 Increase (Tie): contemporary Christian WVFJ and classic rock WNNX (+1.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: contemporary Christian WFSH (-1.1)

PHILADELPHIA

News/Talk: Townsquare Media’s WKXW “New Jersey 101.5” 1.0 – 1.2, +.2, #23 to #20

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.8 – 6.2, +.4, sixth to third

Sports Talk: Audacy’s WIP “Sports Radio 94” (Eagles) 6.1 – 5.9, -.2, fourth to fifth

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.6 – 1.3, -.3, #18 to #19

WIP’s internet stream, flat at1.2, #21 to #20

Public Radio News/Talk: WHYY-owned WHYY 5.2 – 3.6, -1.6, repeats in seventh-place

Number One 6+: Audacy adult contemporary WBEB, second month in succession, 10.7 – 16.8, +6.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WBEB (+6.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WOGL (-1.7)*

*Represents the largest December 2022 – “Holiday” 2022  decrease (6+) of any station from these 12 PPM-markets

LONG ISLAND

News/Talk: None in the top twenty

News: Audacy’s WCBS-AM “News Radio 880” 3.4 – 3.8, +.4, ninth to seventh and cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 2.9 – 3.0, +.1, #12 to #10

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 4.1 – 4.8, +.7, repeats in sixth-place and WFAN’s internet stream steady at 1.6, #18 to #16

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) flat at 1.4, remains at #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Connoisseur hot AC WALK-FM, first month, 6.1 – 10.7, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: hot AC WALK-FM (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): urban contemporary WWPR and classic hits-oldies WBZO (-1.4)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .5 – .4, -.1, repeats at #18

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 13th consecutive month, 8.3 – 7.6, -.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: contemporary Christian KSGN (+1.4)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KRQB (-1.0)

SAN JOSE

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.1 – 7.0, -.1, locked in second-place

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers ) steady at 2.9, tenth to eighth

Audacy’s KGMZ “95.7 The Game” 1.5 – 1.3, -.2, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, seventh consecutive month 13.8 – 22.7, +8.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOIT-FM (+8.9)**

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country KBAY (-1.6)

**Represents the largest December 2022 – “Holiday” 2022  increase (6+) of any station from these 12 PPM-markets; KOIT-FM’s 22.7 is the largest 6+ share of any station from these 12 markets. 

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.3 – 6.2, -.1 repeats in fourth-place

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.8 – 1.7, -.1, #15 to #14 and co-owned WCBS-AM “News Radio 880” 1.3 – 1.2, -.1, #19 to #18

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 2.7 – 3.0, +.3, tenth to ninth

Public Radio News/Talk: None in the top twenty

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.3 – 1.1, -.2, flat at #20

Number One 6+: iHeartMedia adult contemporary WLTW, second straight month, 7.1 – 11.2, +4.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMGQ (+4.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock WAXQ (-1.4)

Up next: “Holiday” 2022 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Money Matters Radio Promotes Wolfe and Silva

Jason Wolfe is promoted to chief operating officer for Money Matters Radio Inc., the company that produces the syndicated program, “Financial Exchange Radio.” At the same time, the company promotes Tucker Silva from his executive producer post to director of broadcast operations, according to company president and CEO Barry Armstrong. The program is hosted by Chuck Zodda and Mike Armstrong and is heard on 14 affiliate stations. Wolfe began his tenure with Money Matters in August of 2014 after many years serving as the VP of programming and operations for sports talk WEEI and news/talk WRKO in Boston. Money Matters says, “Since joining Money Matters, Wolfe has led the growth of the show’s radio network as well as creating new content and sponsorship opportunities for current and prospective clients, negotiating all network contracts, and expanding the show’s digital footprint through a daily live video stream which can be seen on Facebook, Twitch and the show’s website.” In his role as COO, Wolfe will oversee all aspects of the company’s policies and procedures, including finance, network operations, sales, and marketing.

Industry News

TALKERS News Notes

Audacy’s Cadence13 podcast studio launches, “WEAPONIZED with Jeremy Corbell & George Knapp,” a multi-platform, investigative podcast series hosted by investigative filmmaker Jeremy Corbell and award-winning investigative journalist George Knapp in which they “pull back the veil on the world of the known to explore the world of the unexplained. They break news and share never-before-seen footage, previously suppressed documents, original recordings, and hard evidence related to UFOs, the paranormal, cutting-edge science, cover-ups, conspiracies, and big-time crimes.”

The nationally syndicated travel show “RMWorldTravel” starring Robert and Mary Carey officially surpasses the 500-station mark and is now heard on 510 affiliate stations across the U.S.

The Weather Channel and Skyview Networks announce the expansion of their partnership with the inclusion of SnoCountry Ski Reports. With this expansion, The Weather Channel and SnoCountry will utilize Skyview Networks’ network audio sales platforms and regionalization capabilities to provide winter ski reports to unique geographic audiences, giving listeners valuable ski resort conditions through the winter season.

SiriusXM PGA TOUR Radio is broadcasting from this year’s PGA Show in Orlando today (1/24) through Friday (1/27). The PGA Show is not open to the public and SiriusXM’s hosts will share with their audience insight into the latest in golf instruction, equipment, apparel and more. Listeners will also hear one-on-one interviews with many of the PGA Professionals in attendance at the event.

Industry Views

Monday Memo: Baseball Bonanza

By Holland Cooke
Consultant

As The Beatles sang, “It’s been a long, cold, lonely winter.” Baseball – even Spring Training while it’s still chilly in March – says “Here Comes the Sun.” That’s what baseball means… to listeners.

To local advertisers, it’s an opportunity for The Little Guy to sound big. In the words of one GM – who has made a pile of money selling baseball – “It’s ego and envy.”

Sales: It’s a thing, not a number

 The sponsorship package cannot be quantified on a-cost-per-ANYTHING basis. It’s not “efficient” in agency terms, but baseball is powerful “reputation appropriation.” Translation: Advertisers can tell the world they’re big-enough for baseball.

— The rapid-response plumber, the roofing repair guy, and the lumber yard or hardware store or any independent local retailer slugging-it-out against big box competitors can be part of the Astros or the Braves or the Cardinals or the Dodgers or the Rangers or the Giants brand.

— Low-hanging fruit: Prospects who are, personally, fans. For decades, we’ve been telling reps at conservative talk stations to pitch businesses that fly big American flags. So which local retailers do you know to be baseball fanatics?

— Milk the value-added stuff affiliates get. Include some tickets in the package. Take ‘em to a game and bring ‘em up to the broadcast booth for a selfie with the radio team. Can you rent a sky box for a game and throw a client party?

— Make a list of guys-who-own-guy-stuff businesses. Home improvement and auto repair have always been opportune.

— Second and third-generation retailers might family-feud about other things. But grandfather AND father AND son can agree on this expenditure lots quicker than you can get consensus about a ROS spot package on “Kiss” or “Lite” or “Magic.”

— Baseball is a high-affinity branding opportunity. I don’t know when I will need to buy a tire…because nails lurk. But I already know where I’ll buy it, because they advertise in Red Sox games. And get this! All year long, that particular advertiser says, in all his commercials, in a thick Boston accent, “You go, Red Saux!”

— Warm list: Who’s advertising on stadium signage? That’s an ego clue. But it’s just branding. Radio can add-value to that expense by “telling your story,” and adding a call-to-action.

— Baseball = beer, so prospect DUI defense attorneys, and auto body shops. 😉

— Reps: You’re not calling from KXXX. You’re calling from Padres Radio. The team logo is in your email and sales material.

— Way-back-when: As Mickey Mantle launched one into the cheap seats, Mel Allen would proclaim it “another Ballentine Blast!” Back to the future: I’ve been at games where everyone there got a free something because the team did such-and-such. Can you invent a cool feature for local sponsorship? Every listener who says they heard ___ gets free ____ the next day.

IMPORTANT: Update copy as the season progresses. This is a franchise, not plug-N-play programming that babysits nights and weekends. Nothing says auto-pilot and disserves clients like spots and promos that crow “Baseball is back!” in July.

I was the Motor-Mouth Manager

War story: I programmed WTOP, Washington in the 1980s, long before there were Washington Nationals. We were your Orioles Baseball Station; and I was managing a union shop…but I ended up joining AFTRA because our announcers were newscasters who couldn’t say “Mid-Atlantic Milk Marketing Association” as rapidly as I, an ex-1970s Top 40 DJ.

— So – believe it or not – the company paid my initiation fee. And every time there was a change in that 65 seconds-of-copy-crammed-into the 60-second opening billboard that ticked-off all the sponsors, I got ‘em all in, and I got $10-something in my Pension & Welfare Fund. Sweet. But I digress…

— To OUR ear, that whole word salad sounds hellishly rushed. But to ADVERTISERS, it’s like having your caricature on the wall at the see-and-be-seen steak house. Every business named there is a someone, associated with everyone else there. They’re part of a local Orioles or Mariners or Mets Baseball Who’s Who. And everyone who isn’t isn’t.

— I’ve been on calls with reps closing baseball packages because “It’s worth it just for the promos!” So, include sponsor mentions in ROS promos.

— That said, sell enough in-game frequency to be heard. Two or three spots per game won’t be.

Next week: Avoiding the most common error I hear baseball stations make.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke