Industry Views

Creators, Commentators, or Publishers: Liability Remains the Same

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgThe rise of independent, talk show-style political commentary on YouTube has created a new class of media actors who do not see themselves as broadcasters, journalists, or publishers. They see themselves as creators. That distinction is real in terms of identity, tone, and platform. It is not real where it matters most: liability.

The difference exists in how the work is produced and presented. It disappears the moment the content is published.

In practice, these creators are engaging in acts that courts have long recognized as publication. They are selecting topics, framing narratives, editing clips, and distributing content to large audiences. Those decisions are not neutral. They are editorial.

The absence of FCC regulation in this space has created a persistent misunderstanding. Traditional broadcasters operate under a regulatory framework that includes licensing and content restrictions. Independent creators do not. But the lack of FCC oversight does not reduce exposure. It removes one layer of regulation while leaving the core legal risk fully intact.

Defamation law applies equally to both groups. A false statement of fact about a real person that causes reputational harm can give rise to liability whether it is spoken on a licensed radio station or uploaded to a monetized YouTube channel. The standards may differ depending on whether the subject is a public or private figure, but the underlying obligation remains the same: accuracy matters.

There is no YouTube exception. There is no creator carveout. The law does not care how the content was distributed, what the platform calls you, or how you see yourself. It cares who made the statement, who chose to publish it, and whether it was false.

The structure of YouTube content introduces additional risk. Many creators rely on rapid production cycles and clip-based commentary. This increases the likelihood of error, particularly when context is compressed or omitted. Editing choices that seem minor from a production standpoint can materially change meaning, which is precisely the type of conduct that courts examine in defamation and false light claims.

Monetization further complicates the analysis. Revenue from ads, memberships, or sponsorships strengthens the argument that content is commercial in nature. That does not eliminate First Amendment protections, but it can influence how a court evaluates intent and reasonableness.

There is also a tendency to assume that platform norms provide a form of protection. If a piece of content is allowed to remain online, or even promoted by an algorithm, it can feel implicitly validated. That assumption is misplaced. Platform enforcement decisions are not legal determinations. They are business judgments.

The most important point is simple and often overlooked. Liability does not turn on intent. It turns on what was said, whether it was false, and whether reasonable steps were taken to verify it.

The platform may change how content looks. It may change how fast it spreads. It may change who gets to participate.

It does not change the consequences of getting it wrong.

Time passes. Technology and fancy packaging change. Exposure and liability do not. 

Matthew B. Harrison is a media and intellectual property attorney who advises talk show hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Dr. Murray Sabrin Launches Weekly Podcast

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Noted “public intellectual” and longtime talk media guest Dr. Murray Sabrin has launched a weekly video podcast titled, “Health, Wealth, and the Pursuit of Happiness.”  In it, he interviews experts and colorful figures from the worlds of health care, finance, and politics in addition to sharing his own commentaries. A prolific author, Substack columnist, and public speaker, Sabrin has been one of the most sought-after guests in news/talk media for the past three decades. He is one of America’s most visible experts on libertarianism and free market economics – ideologies that have strong followings within the influential arena of talk radio. Sabrin is emeritus professor of finance at Ramapo College of New Jersey, an associate scholar at the Mises Institute, and a former Libertarian Party standard bearer for governor in the Garden State. He is the founder of a grassroots movement, “Make Americans Financially Independent (MAFI)” – a counterpoint to the present tendency toward runaway, unconstitutional government spending that has led the U.S. to take on trillions of dollars in stifling debt. Sabrin’s guest on the debut installment of the podcast is psychotherapist Joe Sansone. To view the podcast, please click here. To book Dr. Sabrin as a guest, please call Victoria Jones at 917-865-3991 or email: victoria@dcradiocompany.com.

Industry News

Top News/Talk Media Stories This Past Week (April 6-10)

Here are the most talked about stories of the past week (4/6-10) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Iran Ceasefire / Israel’s Lebanon Strikes
  2. Oil Prices / Financial Markets Activity
  3. Trump and 25th Amendment Talk
  4. Trump vs NATO / Vance in Hungary
  5. Bondi Epstein Deposition
  6. Melania Epstein Statement / Epstein Files
  7. Birthright Citizenship / Georgia, Wisconsin Elections
  8. DHS Funding / Privatization of TSA
  9. SCOTUS Bannon Case Ruling
  10. Artemis II Mission

People

  1. Donald Trump
  2. Pete Hegseth
  3. Benjamin Netanyahu
  4. JD Vance / Marco Rubio
  1. Melania Trump / Jeffrey Epstein
  2. Jared Kushner / Steve Witkoff
  3. Mohammad Bagher Qalibaf
  4. Clay Fuller
  5. Markwayne Mullin
  6. Steven K. Bannon

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Yesterday’s Top News/Talk Media Stories (4/8)

The most discussed stories yesterday (4/8) on news/talk radio and related talk media according to TALKERS research:

  1. Iran Ceasefire / Israel’s Lebanon Strikes
  2. Oil Prices / Financial Markets Activity
  3. Trump and the 25th Amendment
  4. Bondi Epstein Deposition
  5. Trump vs NATO / Vance in Hungary
Industry News

Audacy: 84% Trust All-News Radio

Audacy says that based on a study by Alter Agents that it commissioned, 84% of respondents placed their confidence in all-news radio for local news and information – outpacing both broadcast TV and social media. This comes at a time when Americans report low confidence in traditional media. Additionally, while cable news audiences skew either heavilyimg conservative or liberal – depending on the channel – all-news radio’s audience is almost perfectly balanced. Audacy adds that it matters when it comes to election season. “While most national news platforms reach consumers who already lean one way or another, all-news radio’s neutrality makes listeners more willing to hear a message – even from a candidate they might initially distrust. The Alter Agents study found that 77% of listeners considered all-news advertisers to be ‘trustworthy’ simply by running adjacent to the content.” See the full story here.

Industry News

KKOB Unveils the “250 Initiative”

Cumulus Media’s Albuquerque news/talk News Radio KKOB – in celebration of the 250th birthday of the United States of America – announces “250 Flags,” a statewide initiative designed to recognize and honor 250 individuals who make New Mexico stronger every day. The station is asking listeners across New Mexico to nominate someone they believe deserves recognition. Honorees can be anyone, living orimg deceased, known or unknown, in New Mexico who has made a meaningful impact on their community, through service, leadership, sacrifice, or simply showing up when it matters most. On May 4th, News Radio KKOB will begin announcing honorees, with four individuals recognized each weekday, leading up to a culminating event later this summer. KKOB program director Aaron “Buck” Burnett says, “250 Flags is about recognizing the people who don’t always get the spotlight. New Mexico is full of everyday heroes, and this gives us a chance to tell their stories and honor them in a meaningful way.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/7)

The most discussed stories yesterday (4/7) on news/talk radio and related talk media according to TALKERS research:

  1. Trump’s Iran Deadline Rhetoric / Cease Fire
  2. Oil Prices / Financial Markets Activity
  3. Georgia, Wisconsin Elections
  4. DHS Funding / Privatization of TSA
  5. Artemis II Mission
Industry News

Segura Named OM for WMAL-FM, Washington

Cumulus Media appoints Luis Segura operations manager for its news/talk WMAL-FM, Washington, DC, effective May 4. Program director Bill Hess retired at the end of 2025 after a long time leading the station. Segura was most recently program director for the company’s KSFO,img San Francisco. Cumulus chief content officer Brian Philips says, “Among our strong field of Cumulus programmers, Luis leapt from the pack as the person possessing the energy and imagination to lead WMAL. Luis visualizes the multi-dimensional future of this big brand. The immense benefit of keeping Luis ‘in house’ is that he will continue to offer expert counsel to our revitalized operations in San Francisco and Los Angeles, as needed.” Segura says, “I’m incredibly excited to work with the legendary staff of Cumulus’ flagship news/talk. WMAL is packed with national names like Larry O’Connor and Chris Plante, and I can’t wait to join the team.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/6)

The most discussed stories yesterday (4/6) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Trump’s Deadline
  2. Trump Health Speculation
  3. Georgia Special Election
  4. SCOTUS Bannon Case Ruling
  5. Artemis II Mission
Industry Views

Monday Memo: Why Local Media Still Moves Communities

By Holland Cooke
Consultant

imgIn “When Everyone Knows That Everyone Knows” (Scribner) cognitive scientist Steven Pinker unpacks a deceptively simple idea: Society runs on common knowledge. Not just what people know individually, but what they know OTHERS know-they-know.

Read that again, aloud. It describes the invisible wiring that drives humans to coordinate, trust, cooperate, and sometimes revolt.

If that sounds abstract, it shouldn’t. Radio and television are the most powerful common knowledge machines ever invented. And in an era when media fragmentation has turned audiences into isolated microtribes, broadcasters who understand Pinker’s point gain a strategic advantage.

Broadcasting creates the “Shared Reality” communities run on

When a radio or TV station says, “Schools are closed,” that’s not just information. It’s a signal that everyone else in town heard the same thing. That shared certainty is what lets a community move in sync. Pinker reckons that this is the essence of coordination: people don’t just act on facts – they act on what they believe others believe.

This is why broadcasters remain indispensable during storms, emergencies, elections, and civic moments. Digital platforms can inform individuals. Only broadcasting can inform everyone at once, and – crucially – make it known that everyone else heard it too.

Trust and legitimacy flow from common knowledge

Pinker notes that institutions derive their authority from shared understanding. Money works because everyone knows everyone else accepts it. Laws work because everyone knows everyone else knows the rules.

Local broadcasters occupy that same psychological space.

A trusted anchor or morning host doesn’t just deliver news – they confer legitimacy. When they say, “Here’s what’s happening,” they’re not merely reporting; they’re establishing the community’s shared frame of reference. In a fragmented media world, that’s gold.

Dueling Realities: FOX News vs MSNow

Inside each bubble, people know what everyone-like-them knows. When national narratives clash, local broadcasters become the last shared reality left.

Local radio and TV, by contrast, still operate in the realm Pinker describes: weather, schools (and EVERYTHING ELSE that triggers a parent’s concern), roads, emergencies, local elections, shared rituals and routines. These are not ideological. They’re lived. Local broadcasters still produce the kind of common knowledge that makes a town function. Cable networks and partisan talk radio produce the kind that makes a tribe feel coherent.

Local broadcasting is still where a community becomes a community.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Uncategorized

Dr. Asa Andrew Poised at Dynamic Intersection of Radio and Pro Wrestling

Health/lifestyle syndicated talk media star and ringside physician, Asa Andrew, M.D. (a.k.a. Dr. Asa) finds himself strategically positioned at the dynamic intersection of radio and wrestling as TNA Wrestling announces a collaboration that will integrate its premium live events, weekly television programming, digital platforms, and fan experiences across iHeartMedia’s formidable audio network. Dr. Asa has achieved imgTALKERS “Heavy Hundred” national prominence for years, originally launching his daily three-hour “The Dr. Asa Show” on its flagship radio affiliate, iHeart’s WLAC, Nashville. Andrew has subsequently and simultaneously returned to his roots as a professional wrestler and recently joined TNA Wrestling as the company’s ringside physician and head of sports medicine.

Andrew tells TALKERS, “I am excited to see these two entertainment and media giants come together. Finally, my two passions are aligning synergistically. TNA Wrestling has seen immense expansion this year as its president Carlos Silva led the company into one of its largest growth periods. This includes a major TV network deal with AMC for our weekly live show, ‘Thursday Night iMPACT!,’ as well as filling up arenas in major cities across America with record breaking crowds. Now – from the radio, TV, and podcast studio to the professional wrestling ring – talk media’s ‘America’s Health Coach’ and professional wrestling’s ‘Ringside Physician’ Dr. Asa has a significant cross-section of his brand in one place.”

As part of the agreement, iHeartMedia will serve as the presenting sponsor of the TNA Wrestling Pay-Per-View Pre-Show for all remaining 2026 premium live events. The integration will feature prominent brand visibility across broadcast graphics, in-arena announcements and event marketing. On TNA’s flagship weekly television program, “Thursday Night iMPACT!,” airing nationally on AMC, and streaming on AMC+ in the U.S., and worldwide on TNA+, iHeartMedia will receive premium broadcast integration including sponsorship of the LED Walkout Ramp, one of the most visually recognizable elements of TNA’s live events and television presentations.

Check out Dr. Asa, the ringside physician, in action

Dr. Asa had to respond a real-life medical emergency during a recent TNA World Championship match in New Orleans between current standard bearer Mike Santana and challenger, “Bulletproof” Steve Maclin. Maclin took a superkick and Santana connected with the left side of his jaw almost knocking him out and delivering an instant concussion (as immediately evaluated by referee Alice Lane).  Dr. Asa‘s instincts were equally quick as he was sliding into the ring while referee Lane was throwing up the X sign. That’s when a referee crosses the two forearms to make an X. It signals there is a serious injury and the match needs to pause until a medical doctor can evaluate the wrestler to see if the match is to be stopped or can continue. Dr. Asa made the decision to stop the match, and Maclin was transported to the hospital for further evaluation. Thankfully, Maclin only suffered a mild concussion with slight neck pain and spasm. He should be returning to the ring soon once he is medically cleared.  To see a video clip of this incident, please click here

Industry News

Top News/Talk Media Stories Over the Weekend (April 4-5)

The most discussed stories over the weekend (4/4-5) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Airman Rescue
  2. Trump’s Easter F-Bomb Post
  3. Bondi Exits AG Post
  4. Gas Prices / Financial Markets Activity
  5. Artemis II
Industry News

Top News/Talk Media Stories This Past Week (March 30-April 3)

Here are the most talked about stories of the past week (3/30-4/3) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Trump’s National Address
  2. Gas Prices / Financial Markets Activity
  3. Bondi Exits AG Post
  4. DHS Funding / ICE Troops at Airports
  5. Birthright Citizenship Case
  6. White House Ballroom Construction Paused
  7. Trump’s National Voter List Order / SAVE America Act
  8. U.S.-Cuba Policy
  9. CPAC 2026 / “No Kings” Protests
  10. Lindsey Graham at Disney / Artemis II Launch

People

  1. Donald Trump
  2. Pete Hegseth / Marco Rubio
  3. Pam Bondi
  4. Benjamin Netanyahu
  5. Kristy Noem / Corey Lewandowski / Byron Noem
  6. John Thune
  7. Chuck Schumer
  8. John Roberts / John Sauer
  9. Mike Johnson
  10. Lindsey Graham

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

SABO SEZ: Common Sense is Always the Solution

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN
Another Side of Midnight, WABC, New York

imgIn 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs:  Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille BallBob Hope, and Gertrude Berg were on radio first.

Storz and McLendon developed “Top 40” with their own brains and money. Top 40 was research and focus group based, as well as. Storz tried it first in Omaha, then Kansas City and Miami. McLendon in Dallas, Houston, Minneapolis, and New Orleans. The formula was simple but not obvious. Their common-sense solution worked in all formats: music and talk.

Ruth Meyer was Storz’s PD in Kansas City and I worked with her at ABC. She was very clear when outlining the Storz history, “It was all Todd.”

Success ingredients

The formula: Target one demographic. Play their hits – often. Call out the names of as many people in the audience as possible – make the listener a star.  Present with enthusiasm. Promote at every local crowd event possible. Repeat.

All of the McLendon and Storz stations grew instantly, usually to number one.

That ingredient list works repeatedly for station after station for decades. But, and here’s the but, all of those ingredients have to be in the recipe. Leave out promotion, for example, or research, and it doesn’t work. But the full ingredient list does work for every single format.

I asked Mickey Luckoff, who ran talker KGO as the number one station in San Francisco for most of our lives, how he selected his on air talk hosts to which he replied, “They all come from top 40 because I can teach them talk but I can’t teach them radio.” His promotions were non-stop and smart, TV campaigns were non-stop and research, yes, research – non-stop!

When Adult Contemporary was evolving, my team was responsible for the NBC FM properties. Corporate finance people who went to Wharton urged me to go slow, layer in expenses when launching this odd new format. I knew layering was a recipe – for failure!!! All the ingredients had to be rolled out at once. In 1981, WYNY in New York had a $2 million dollar cash and a $2 million barter promotion budget. Result, a $3 million profit and a 5 share.  Thanks to PD Pete Salant and GM Al Brady Law. We used the Storz/McLendon recipe with AC music and Dr. Ruth, it obviously works.

WGMS-FM was a classical station in Washington, DC. When it was owned by RKO and run by visionary Jerry Lyman, it applied the Storz/McLendon recipe to classical music. Their promos announced that WGMS played “Real Oldies – Your favorites from the 1600s, 1700s and 1800s!” WGMS aired a tight playlist of hits. Special weekends were popular, such as a “Beethoven Weekend” with t-shirt giveaways. The station was a profit monster, top 10 in Washington DC.

Five years ago, WABC-AM was about 28th in NYC as a result of cutting costs, by god the cost cutting was epic and so was the failure. Today, John Catsimatidis, the owner, and Chad Lopez, the president, have grown the station to a 4 share and number eight in New York. An AM talk station, number eight and growing. What? How? They put in all the ingredients. The station is data driven. The talent is live. External paid ads run for WABC almost every single day. The air team goes to local events to meet the crowds. WABC airs live listener music requests and dedications on the weekend with Cousin Bruce Morrow and Joe Piscopo – live. Did I mention live?

Today not history

The team is happy. They are making radio. This isn’t nostalgia. Mr. Cats is a very current based businessman who expects results. Like Storz and McLendon he is an entrepreneur, a private owner deploying common sense. He’s doing what is proven, what works. Bravo.

Conclusion: There is nothing wrong with radio. Just stop. Include every ingredient in the proven recipe; expect stunning results.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Cumulus Names Wirthlin to Lead Salt Lake City Cluster

Cumulus Media appoints Joyce Wirthlin vice president/market manager for its Salt Lake City station group that includes news/talk KKAT-AM and four music brands plus its digital marketing services for local advertisers. Wirthlin most recently served as market president for iHeartMedia’s Salt Lake City operations. Cumulus Media president of operations Daveimg Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”

Industry News

Steve Jones Assumes Ownership of Skyview Networks

In a memo to staffers, Skyview Networks president and CEO Steve Jones announces that he has completed the acquisition of the company and is the new owner, effective immediately. He writes: “This transition further strengthens long-term direction and focus that ensures continuity. Our leadership team will continue exemplifying our company values, and our day-to-day priorities remain centered on client outcomes, operational excellence and teamwork. It is also important to recognize Ken Thiele,img who founded the company 30 years ago.” Thiele’s message to staff was: “First and foremost, I want to thank you all. Skyview Networks exists, and is respected across the industry, because of the talent, grit and customer commitment each of you bring every day. Since joining Skyview Networks, Steve has expanded our business portfolio and led with a steady focus on growth and stability. It is with this confidence in leadership that Skyview’s trajectory and momentum continues.” Jones adds, “On a personal note, I am proud of the team that has built and sustained Skyview Networks’ reputation across the industry. This company is special because of you. Serving as the leader of Skyview Networks is a responsibility I take seriously, and I am committed to continue leading with transparency, respect and a long‑term focus on our people and business.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/1)

The most discussed stories yesterday (4/1) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Trump’s National Address
  2. Gas Prices / Financial Markets Activity
  3. Birthright Citizenship Case
  4. DHS Scrutinizes Lewandowski Contracts
  5. Artemis II Launch
Industry News

Cutburth Named EVP of Marketing for iHeartMedia

iHeartMedia announces that Jamie Cutburth is named executive vice president of marketing. Cutburth most recently was EVP of marketing & brand partnerships for NBCUniversal. iHeartMedia chief business officer Lisa Coffey states, “As we continue to expand iHeart’s unique multiimg-platform footprint, we’re thrilled to welcome Jamie and his decades of expertise in driving meaningful success for blue chip media companies. Jamie swings big, experiences that inspire action, drive growth and leave lasting impressions on the audience. He will fit right in as our team continues to push innovative ideas at the leading edge of the industry.” Cutburth says, “My role sits at the intersection between brand, revenue, content and culture, and will ensure that iHeart shows up in the market with a clear story and a modern marketing engine. I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”

Industry News

Yesterday’s Top News/Talk Media Stories (3/31)

The most discussed stories yesterday (3/31) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Strait of Hormuz Blockade
  2. Gas Prices / Financial Markets Activity
  3. Birthright Citizenship Case
  4. Trump’s National Voter List Order
  5. White House Ballroom Construction Paused
Industry News Uncategorized

Allen Sliwa Named PM Drive Co-Host at KGB-AM, San Diego

iHeartMedia San Diego’s KGB-AM “Sports 760” appoints Allen Sliwa co-host of the afternoon drive show alongside Jon Schaeffer. “Schaefferimg and Sliwa” airs daily from 3:00 pm to 6:00 pm. Sliwa most recently served with the Los Angeles Lakers Radio Network. Station PD Mary Ayala says, “I’m incredibly excited to welcome Allen to our team. His experience, sports knowledge and natural connection with listeners make him an outstanding addition to our station. Pairing Allen with Jon creates a team we believe will deliver one of San Diego’s premier sports talk shows.”

Industry News

Yesterday’s Top News/Talk Media Stories (3/30)

The most discussed stories yesterday (3/30) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Strait of Hormuz Blockade
  2. Gas Prices / Financial Markets Activity
  3. U.S.-Cuba Policy
  4. Lindsey Graham Disney Criticism
  5. Birthright Citizenship Case
Industry Views

Monday Memo: “Tell Me What Happened”

By Holland Cooke
Consultant

imgGood News/Bad News: Fender‑benders, slip‑and‑falls, and other “injuries caused by the negligent, careless, or reckless actions of others” will always happen. That’s the good news…for personal injury attorneys. Their bad news is that supply WAY-exceeds demand, and their advertising reflects it.

It all looks the same. The billboards are interchangeable: a headshot and a promise of six-figure settlements. When everyone is saying the same thing, differentiate with gimmicks. TV spots are either goofy shtick or tough-guy talk. Where I live, “The Heavy Hitter” has a phone number jingle Southern New Englanders can sing from memory. Competitors’ numbers are even easier, 444-4444 and 777-7777.

If you will be in Las Vegas for the NAB Show, turn on local TV there. You will howl. Some firms pitch “we charge less,” like a radio station dropping trou’ on rate to grab the whole buy. And there are the nationally syndicated spots, customized for local firms, in which cartoonishly terrified insurance executives beg to settle. Or the hard-boiled attorney threatens to “beat them in court.” Baloney! A jury trial is the last thing most personal injury firms want. Too time consuming, too risky.

Like radio’s, a lawyer’s inventory is perishable. We can’t monetize yesterday’s unsold avail. And lawyers can’t add the client who didn’t come in yesterday for that free, no obligation consultation. No “intake,” no sale. Which is exactly why they should be using radio.

“The lawyer is in, the meter is off” is the proposition when attorneys host brokered weekend talk shows and take listener calls. No look-alike billboard or tacky TV spot can humanize the attorney – and demonstrate comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation. So instead of slogans or shouting about settlements, build the client’s message around four words that are turning callers into clients on weekend talk radio: “Tell me what happened.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend (March 28-29)

The most discussed stories over the weekend (3/28-29) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Trump Mulls Seizing Kharg Island
  2. Oil Prices / Financial Markets Activity
  3. TSA Paychecks / ICE at Airports / Travel Woes
  4. CPAC / “No Kings” Protests
  5. SCOTUS to Hear Birthright Citizenship Case
Industry News

New York Festivals Unveils the 2026 Radio Awards Shortlist, Showcasing Global Audio Excellence

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The New York Festivals (NYF) 2026 Radio Awards unveils the 2026 Radio Awards Shortlist. NYF says, “Innovative audio storytelling from creators across six continents was carefully evaluated by the New York Festivals 2026 Radio Awards Grand Jury. This year’s shortlist reflects the breadth of the medium, featuring entries across audiobooks, podcasts, drama, imgdocumentary, breaking news, entertainment, and music, submitted by global networks, production companies, and independent storytellers.” Submissions of note include programs from Alabama Media Group, Bloomberg, CBS News, ESPN, NPR, and SiriusXM. Award-winning entries will be announced during the New York Festivals 2026 Storytellers Gala virtual event on May 21. The virtual event will include featured global audio and video highlights, award winners’ acceptance speeches from around the world, and up-close and personal spotlights featuring some of radio and television’s most respected storytellers. See the complete shortlist here.

Industry News

Top News/Talk Media Stories This Past Week (March 23-27)

Here are the most talked about stories of the past week (3/23-27) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Conflicting Reports of Talks
  2. TSA-ICE-Air Travel Woes / DHS Funding Stalemate
  3. LaGuardia Investigation
  4. Oil Prices / Financial Markets Activity
  5. Mullin Confirmed to DHS Post
  6. Social Media Addiction Verdict
  7. SAVE America Act / SCOTUS Hears Mail-In Balloting Case
  8. Dem Flips FLA State Seat
  9. CPAC 2026
  10. Robert Muller Dies

People

  1. Donald Trump
  2. Pete Hegseth
  3. Jared Kushner / Steve Witkoff
  4. Benjamin Netanyahu
  5. Markwayne Mullin
  6. John Thune / Katie Britt
  7. Chuck Schumer
  8. Mark Zuckerberg / Sundar Pichai
  9. Emily Gregory
  10. Robert Muller

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Bankruptcy Court Allows Cumulus to Use Cash Collateral to Continue Operations

At the most recent hearing in United States Bankruptcy Court in Houston, Judge Alfredo Pérez agreed that Cumulus Media may use cash collateralimg to continue to operate its business as it makes its way through the Chapter 11 process that could be finalized in May if the pre-packaged bankruptcy plan continues to go smoothly. Attorneys for Cumulus reported to the court that the company now has the backing of 83% of its lenders for the reorganization plan that would put control of the company in the hands of the secured creditors. Once complete, the reorganization will have eliminated some $592 million of the company’s debt.

Industry News

Yesterday’s Top News/Talk Media Stories (3/25)

The most discussed stories yesterday (3/25) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Conflicting Reports of Talks
  2. TSA-ICE-Air Travel Woes / DHS Funding Stalemate
  3. Oil Prices / Financial Markets Activity
  4. Social Media Addiction Verdict
  5. CPAC 2026
Industry News

Scarborough and Brzezinski Re-Up with MS Now

Variety reports that Joe Scarborough and Mika Brzezinski have signed a new deal to remain with MS NOW. The new contract keeps the duo with the network through 2029. Recently, thte program was cut from four hours to three to make room for a new program hosted by Stephanie Ruhle. Scarborough comments, “Mika and I are excited to be staying with our ‘Morning Joe’ family and friends who have been watching regularly for almost 20 years.” See the Variety story here.

Industry News

Yesterday’s Top News/Talk Media Stories (3/24)

The most discussed stories yesterday (3/24) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Airborne Troops Deployed
  2. TSA-ICE-Air Travel Woes / LaGuardia Investigation
  3. Oil Prices-Financial Markets-Insider Trading Concerns
  4. DHS Funding
  5. Dem Flips FLA State Seat
Industry News

Audacy Philadelphia SVP Yadgaroff to Retire

Longtime Philadelphia SVP and market manager for Audacy’s Philadelphia station group David Yadgaroff announces he’s retiring from the company. He tells his staff, “Leading these iconic stations has been a great privilege and working alongside our team has been the most rewarding part of my journey. Our team has consistently deliveredimg unique, compelling content, embraced meaningful evolution, and made a real difference for our communities, our advertisers and one another. I am incredibly proud of the people in the Philadelphia radio market and across the country, whom I’ve had the opportunity to hire, train and mentor. Watching their growth and success has been a joy. After an extraordinary run of dedicating myself to radio and my colleagues for decades, it feels like the right time to step away and take time for myself, spend more time with family and friends, pursue new opportunities and contribute to organizations in meaningful new ways. I leave with deep gratitude and confidence in the future.” Audacy region president Mark Hannon says Yadgaroff will stay in his position through the end of May as they work on a smooth transition for the staff and the stations’ clients. The Audacy cluster includes news/talk WPHT and sports talk WIP-FM. 

Industry Views

Providing Support and Comfort to the Suffering Masses

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgIn ongoing discussions about the dwindling relevance of radio in the modern world, the medium is grudgingly defended as a reliable “first responder” during times of public emergencies.

Nothing beats having an old-fashioned battery powered radio handy when confronted by hurricanes, tornados, blizzards, earthquakes, wildfires, floods, blackouts, and (dare I say it) weapons of war. Yes, radio is quite useful in the thick of natural “disasters” when the grid goes down, and the lights go out.

However, we are missing a huge opportunity by limiting radio to the roleimg of modern-day media Sterno.

I’ve been a practicing therapist in New York and South Florida for the past 25 years, and although not a host, I have served, and continue to participate, as a guest on broadcasts across the nation, discussing the emotional connections between hot news topics and people’s feelings. I am not alone in the perception that people of my profession have performed for decades as fully invested members of the talk radio family.

During this period, it has become obvious that the one-time talk radio mainstay of the in-house or “go to” mental health professional has become an endangered species. Some of the biggest names in radio were practicing therapists. They were a familiar part of the talk (even news/talk) format. Without turning this into a historical essay or a scold, it is sad to note that most of them are gone.

Ironically, now more than ever, the deeply troubling events in the world, the nation, and our local communities, constituting news and statistics, are bringing deep emotional pain and crippling anxiety to the masses… especially the kind of people likely to tune in to talk radio. Professionals. Businesspeople. Workers. Parents.

Looking for younger demos? Gen-Z is perhaps the most anxiety-plagued segment of the population. These “kids” need support, guidance, and understanding.

Hurricanes and heat waves are not the only disasters that call for the helpful and healing power of radio.

The hot topics of the day: crime, inflation, corruption, disease, ignorance, racial strife, and identity politics – not to mention the ever-lingering threat of nuclear devastation – are not merely subjects (and excuses) to vent blame, anger and hate. They contribute to an environment of deep fear and institutionalized discomfort. There are millions of real-life, personal “disasters” going on out there, exacerbated by relationship betrayals and family breakdowns, that make a heavy snowstorm feel like an adventure by comparison.

Stoking people’s fear and anger with cherry-picked cherry bombs is only a small part of the equation when it comes to serving the desperate needs of both current and potential listeners.

It would be a good thing to bring back to the talk radio menu some psychology shows and professional purveyors of emotional clarity, available in the local communities, as guests to dole out much sought compassion, empathy, guidance, and old fashioned advice.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry News

Yesterday’s Top News/Talk Media Stories (3/23)

The most discussed stories yesterday (3/23) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Oil Prices
  2. TSA-ICE-Air Travel Woes / LaGuardia Investigation
  3. Mullin Confirmed to DHS Post
  4. SAVE America Act / SCOTUS Hears Mail-In Balloting Case
  5. Trump in Memphis
Industry News

Beasley and Investors Heading Toward Refinancing Agreement

On Friday (3/20), Beasley Broadcast Group filed a Form 8-K with the Securities and Exchange Commission revealing it is entering into a Transaction Support Agreement with 98.7% of holders 11.000% Senior Secured First Lien Notes due 2028 and 76.5% of the aggregateimg outstanding principal amount of the 9.200% Senior Secured Second Lien Notes due 2028. This exchange offer includes an exchange of all of the Existing Second Lien Notes for newly issued 10.000% Senior Secured Second Lien PIK Notes due 2027 at an exchange ratio of 50.0% of the aggregate principal amount of the Existing Second Lien Notes tendered for exchange, and an offer to purchase up to $15,899,000 of the Existing First Lien Notes at a price equal to 100% of the par value thereof.


The upshot of this is that if these offers are accepted, lien holders will have a lot of control over how the company operates. They will be allowed to appoint a director to sit on the company’s board of directors. But the most telling part of this plan is that it allows for lien holders to exchange their debt for equity – meaning they could assume control of the company. Beasley provided “cleansing information” to lien holders in the form of a profit & loss statement ahead of its 2025 Q4 and 2025 full year financial statements that indicates a significant decline in audio net revenue “driven by continued weakness across the industry as a result of reduced consumer sentiment.”  We’ll know soon enough whether this goes forward as the Transaction Support Agreement will terminate on May 15, 2026 if it’s not consummated.

Industry Views

Take Back the Airwaves: Why Radio’s Future Belongs to Main Street, Not Wall Street

By John Caracciolo
President/CEO
JVC Broadcasting

imgThe recent shutdown of CBS News Radio isn’t just another media headline – it’s a wake-up call. A clear example of what happens when decisions about our information, our communities, and our voices are made in corporate boardrooms disconnected from real life.

This wasn’t a programming failure. It wasn’t a lack of audience. It was an accounting decision – made by people who don’t live in the communities radio serves, don’t rely on it, and don’t understand its true value. And that’s exactly why they got it wrong.

Radio has never been more important. In an era flooded with misinformation, algorithm-driven content, and faceless digital noise, radio remains immediate, local, and – most importantly – trusted. It’s the one medium that still shows up live, every day, in real time, for real people.

Radio isn’t dying. It’s being stripped down by people who don’t know how to grow it. But here’s the truth: this moment isn’t just a loss – it’s an opening. A rare and powerful opportunity to rebuild something better. Because what’s missing right now isn’t demand. It’s leadership. This is the moment to create a new kind of radio network – one built not for Wall Street, but for Main Street. A network designed to empower local stations, not replace them. One that helps stations monetize their greatest strength: localism. Local voices. Local news. Local advertisers. Local trust.

Let’s be clear about something: consolidation itself isn’t the enemy. When done right, consolidation can be a powerful tool – one that strengthens local newsrooms, provides resources, and creates the scale needed to compete in a modern media landscape. But there’s a line. When consolidation is used purely for profit – when it strips stations of their local identity, cuts talent, and replaces service with spreadsheets – that’s when it fails. Profit must be our servant, not our master. The future of radio depends on getting that balance right. We need smart, strategic growth that invests in journalism, expands local reporting, and gives stations the tools to thrive – not survive. We need leadership that understands scale should support localism, not suffocate it. That’s where the opportunity is right now.

The future is a network that works differently – a network that partners with local stations to amplify their voices, not drown them out. One that provides national scale where it matters – news gathering, distribution, sales infrastructure – while keeping content authentic and rooted in the community. A network that helps local stations win. Because local radio doesn’t need to be replaced – it needs to be reinforced.

Imagine a network that:

  • Delivers credible, trusted national news while allowing stations to localize and own the story • Builds shared revenue models that actually benefit local operators.
  • Gives advertisers access to both national reach and local impact.
  • Invests in talent, not cuts it.
  • Uses modern tools – digital, streaming, social – to extend radio’s reach without losing its soul.

That’s not just possible – it’s necessary. This is how we make radio competitive again. Not by shrinking it, but by strengthening what made it great in the first place. And let’s be honest – no one is better positioned to build this than the people who actually believe in radio. We have the tools. We have the experience. We have the relationships. And most importantly, we understand the audience because we’re part of it.

This is the time to act. The vacuum left by corporate retreat is real, and it won’t stay empty for long. Either Main Street steps in to rebuild radio with purpose, or something else will fill that space – and it won’t have the same commitment to trust, community, or truth.

So, let’s not waste this moment. Let’s take back the airwaves from bureaucratic investors who see radio as a line item instead of a lifeline. Let’s build a network that works for stations, communities, and listeners. Let’s make radio great again – not by looking backward, but by building forward. This isn’t the end of radio. It’s the beginning of its next chapter. And this time, we’re writing it. Let the revolution begin my friends, who’s with me?

John Caracciolo is the president and CEO of JVC Broadcasting.  He can be emailed at johnc@jvcbroadcasting.com or phoned at 631-648-2525.  

Industry Views

Monday Memo: “What Matters Next” for Radio?

By Holland Cooke
Consultant

imgIf you work in radio, you’ve heard every flavor of AI anxiety. Some fear it will wipe out jobs. Others treat it like a super shortcut – cranking-out spots, promos, and proposals faster and cheaper. Kate O’Neill’s What Matters Next lands squarely in the middle of this tension, and its message is one radio people need to hear: AI isn’t the disruptor. Human behavior is. AI just accelerates the consequences.

The book’s central argument is blunt: The organizations that thrive in an AI-driven world are the ones that stay relentlessly human. Not sentimental – human. Curious. Adaptive. Willing to rethink habits that calcified long before the first smart speaker ever said, “Now playing.” That’s a mirror radio hasn’t always wanted to look into.

For decades, the industry has survived by optimizing the familiar: tighter clocks, leaner staffs, syndicated shows, templated production, and “good enough” digital. AI tempts some operators to double down on that instinct – to automate more, localize less, and hope listeners won’t notice. This book argues the opposite: AI punishes sameness and rewards originality. When every business has access to the same tools, the differentiator becomes the people who use them with imagination, empathy, and purpose. That should sound familiar. It’s what radio used to brag about.

O’Neill also warns against the other extreme, the fear-driven paralysis that keeps talented people from experimenting. AI isn’t a job eater; it’s a task eater. It clears the underbrush so humans can do the work only humans can do: judgment, storytelling, connection, and community presence. In radio terms: the stuff listeners actually remember.

Imagine a morning show that uses AI not to replace prep, but to deepen it, surfacing hyperlocal stories, analyzing listener sentiment, or generating alternate angles on a topic the hosts want to explore. Or a sales team that uses AI to tailor proposals to each client’s issues instead of reshuffling the same deck. How about a newsroom (remember them?) that uses AI to sift data so stations can spend more time delivering what’s special to listeners (and sponsors): helpful local news they can’t get anywhere else. None of that eliminates jobs. It elevates them.

This book’s most important warning is this: AI widens the gap between organizations that learn and organizations that cling. Radio has lived through this before – streaming, podcasting, social media, smart speakers. The winners weren’t the ones who panicked or the ones who ignored the shift. They were the ones who adapted early, experimented often, and stayed close to their audience.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Michael Harrison Guests on Dom Giordano Education Podcast

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In an effort to “Make America Smart Again,” TALKERS publisher Michael Harrison appears as a guest on this week’s installment of the groundbreaking education podcast, “Old School, New School, Next School,” hosted by WPHT, Philadelphia talk radio icon Dom Giordano. A former schoolteacher, Giordano is widely recognized as a leading expert on the American education system and is one of talk media’s most outspoken activists on bringing it up to speed.

Giordano and Harrison bemoan the state of America’s level of education and the fact that the nation is consistently falling behind other nations academically. They talk about a variety of topics including school choice and parental rights. To listen to the podcasts in its entirety, please click here.