Cumulus Media | Westwood One’s Audio Active Group reveals that according to Edison Research Share of Ear data, Honda automobile drives listen predominantly to AM/FM radio when listening to ad-supported audio (83%). Ad-supported podcasts come in second at 8%. The report goes on to say, “U.S.
government studies report most commutes are a solo affair. In the car, Honda drivers cannot be reached by social media, online video, or any digital platform while commuting to work. What are the audio habits of Honda drivers in all locations (home, work, vehicle, and some other place)? Edison examined audience shares among Honda drivers to ad-supported audio platforms at home, in the car, at work, and some other place. In all locations, Honda drivers devote 62% of all their ad-supported audio time spent to AM/FM radio.” See more about the study here.
MONDAY, MARCH 23, 2026
