Industry News

Major Travel Company, Collette, Forging Win-Win Partnerships with Talk Radio – Entering Deals at TALKERS 2023

When executed properly, the marriage of a popular talk show host and a good tour booking company can prove lucrative for both parties and provide listeners with unforgettable travel experiences. The travel industry’s longest running tour planner is doing just that. Collette, the oldest tour operator in North America (established in 1918), is bullish on talk radio and is proactively seeking partnerships in organizing host-led guided listenerim tours that provide a significant revenue stream for stations (or syndicators) as well as world-wide free travel for their top personalities. Collette is planning a major presence at TALKERS 2023 tomorrow (6/2) at the 26th annual sold-out installment of the talk media industry conference at Hofstra University on Long Island. Jim Edwards, VP, US affinity development (jedwards@collette.com) and Paul Holly, marketing manager (pholly@collette.com) for Collette will be in attendance at the conference to discuss potential partnerships with broadcasters interested in exploring this opportunity as well as the world. Check out their website at www.collette.com

Industry Views

A Carefully Planned Moment of Spontaneous Magic

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imMichael Harrison, founder and publisher of TALKERS, and the man who invented the term AOR – let’s not forget – strongly requested that I share this story about a remarkable event we experienced. Michael describes it as the “greatest promotion” he ever witnessed at a non-commercial function involving broadcasters… so I really have no choice but to accommodate him.

Deep background: My wife Katie and I amazed each other that for all the zillions of hours of TV we watched, we agreed that this scene from X-Files (see the still below) was the best ever: https://youtu.be/wUL7y8AMeU8. This single realization rushed us to a marrying minister. Really, who falls in love over a common passion for a scene like that?

Married six years, I wanted to create a memorable event that would “promote” our marriage. I know! My mania dropped this idea in my brain-on-fire: Recreate that scene with the actual actors – LIVE! I had time. Six months to our anniversary.

William B. Davis, who plays “cancer man” on the series, owned an acting school in Oregon – it says so in hisim biography. I wrote him a letter inviting him to fly to New York to perform the scene live at our anniversary lunch at the National Arts Club. Two appealing prospects: Manhattan and the famous Club on Gramercy Park. Shockingly, he actually called and said if I would also fly his girlfriend in, he would do it! HE WOULD DO IT. Crap, now I had to do everything else. Invite all 200 wedding guests, stage a show, and not tell anyone that it was going to happen. Katie did not know.

But contacting the alien, Roy Thinnes, was harder. I didn’t want to call his listed agent because his listed agent would quote me a real performance price. But Roy was in a soap opera. From my days at ABC, I became friends with several stars of “General Hospital,” including the kindest person who ever Lived, Jackie Zeman. I called her and asked if she knows how to contact the alien. Miraculously, she said, “Oh I know Roy. I’ll tell him you’re going to call.”

One month out, I called Roy who thankfully lives in Westchester, New York. Roy answered the phone in a 20-ball voice… terrifying.  Skittishly, I told him my plan. LONG, PAINFUL PAUSE. Painful. Mr. Thinnes answered, “It would be good to see Bill [Davis] again.” He wanted nothing, neither a limo nor car fare.

Every guest from our wedding showed up including TV reporter Sandy KenyonBob Weinstein of Miramax (the good brother), Kurt and Terry Johnson of

Townsquare fame, Bob McAllan – partner in Press BroadcastingMichael Ewing and Jay Clark who saved my butt on several occasions, the most powerful people in the room, the owner and staff of The Bagel restaurant in Greenwich Village, TV whiz Edward Hersh and his wife Hillary and, of course, Michael Harrison. That’s a lot of pressure.

Working with a video savant, we found the “X-Files” scene, put it on a DVD and pretended to be ready to show it to the audience as a tribute to our happy marriage. Moments after it started, we made it look like it was skipping. Appearing disappointed and frazzled, I apologized to the crowd and stammered that, we would just have to perform it LIVE.  The two stars came from behind a curtain to gasps from the crowd and performed the scene. Wife was thrilled, guests were amazed. I was grateful.  It all worked.

Magic. Unexpected. Those are the ingredients of great radio. Unexpected comes from show prep content that stands out, doesn’t fit in. The difference between a person on the radio and a star on the radio is unexpected, surprising content. The stars showed up to the lunch because I asked them. I did not know them nor them me. I asked for what I wanted. And Magic. That’s your talent.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Status of WBZ-FM, Boston’s Fred Toucher Unknown

On Wednesday’s program, WBZ-FM, Boston “98.5 The Sports Hub” morning drive host Rich Shertenlieb spoke about the absence of co-host Fred Toucher on this week’s programs after Toucher’s concerning social media posts last weekend. Those posts have since been deleted but they made references to wishing to die. Shertenlieb told listeners that their desire to know what’s going on with Toucher is understandable but that hisim hands are tied as anything he could say has to be approved by management. The Boston Globe reports that Shertenlieb said, “The last time he was out for an extended period, I gave an update and was gently asked for a lot of different reasons that any statement regarding him has to be approved by management. There have been statements that have been submitted, some have been approved, some haven’t been. It just turns into asking, ‘What can I say? What can I say?’ Listen, no one wants to be in this position. Fred doesn’t want to be in this position, the station doesn’t want to be in this position, I certainly don’t want to be in this position, but as of now, all I’ve been approved to tell you, because you’re such great listeners and we love you, is that he’s not here today, I’m not sure exactly when he’ll be back, but I’ve been a friend of Fred’s for years and I hope the best for him.” Read the Boston Globe story here.

Industry Views

Pending Business: The Fastest Billboards

By Steve Lapa
Lapcom Communications Corp
President

imUntil NASA approves company logos on rockets, the fastest billboards an advertiser can buy move at over 200 miles per hour, weigh less than seven ounces and are three-hundredths of an inch thick.

Who wants fast-moving billboards? The longer you can read the message the better, right? Not a problem when a marketer identifies a hard-to-reach target combined with an engaging new opportunity. No, these are not the colorful logos you see on NASCAR vehicles or the old school logos on Formula 1 cars. These are the new-age digital billboards on Formula 1 race cars.

These new billboards are the first of their kind, strategically placed on Formula 1 cars. These magnificent machines, featured at races around the world, can reach speeds of nearly 250 miles per hour. When a race car is moving that fast every ounce of weight counts, hence the paper-thin design. You see (excuse the pun) it is all about a camera angle and what the viewer sees when TV coverage cuts to that strategically placed camera and over 2 million viewers are looking on. Angles count.

Formula 1 racing not a threat to local radio ad sales, you say? Not yet, but when over 13 million people watch the top 12 Grand Prix races worldwide, it’s just a matter of time. The Formula 1 billboard lessons for local sellers and managers are not simple “how many calls, how many closes?” The Formula 1 billboard story is about:

— Sales and marketing innovation in a sport that is nearly 130 years old. The idea of creating a paper-thin, super lightweight digital billboard is an amazing accomplishment.

— Try again. How many times have you pitched a package to an advertiser who told you what was wrong with your package, only to lead to frustration at not winning the business? Can your manager quickly adapt to the advertisers’ needs? Managers, please read that last sentence carefully. The designers of the digital billboard were sent back to the drawing board until the weight and thickness worked for these incredible race machines.

— While you are thinking about getting your pitch together, somebody is already moving forward. In plain English: you snooze, you lose.

— Collaboration is the way to win. It took sellers working with engineers, working with marketers to make the concept work. How about you? Are you comfortable selling in collaboration with teammates?

The sales and marketing innovation clock never stops. How about you? Is your learning clock still ticking?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

TALKERS News Notes

Audacy radio stations were honored with 30 Regional Edward R. Murrow Awards from the RTDNA. WCCO, Minneapolis; KNX, Los Angeles; WBBM, Chicago; WBEN, Buffalo; and WCBS, New York captured the distinguished “Overall Excellence” Award.

Edison Research announces that its Edison Podcast Metrics is launching in the U.K. The first survey is underway with data from Q2 2023 to be available for subscribers sometime in Q3. Edison SVP Melissa Kiesche says, “We are incredibly enthusiastic about the expansion of Edison Podcast Metrics to the U.K. We have seen how beneficial the data has been to those in the podcast industry in the U.S. and we are looking forward to seeing the thriving podcast community in the UK take advantage of this research.”

ABC Audio has two Memorial Day programs for news/talk stations. “Uvalde 365,” hosted by ABC News correspondent Michelle Franzen, chronicles the May 24, 2022 shooting of 19 students and two teachers. This one-hour program is part of a larger ABC News initiative in which a team embedded in the community for one year follows survivors and families of victims as they cope with the loss of their loved ones and the inaction of the police, their fight for justice, and developments in the investigation. “America Remembers,” hosted by correspondent Alex Stone, features Iraq and Afghanistan veterans still struggling with PTSD and highlights gold star family members who have lost loved ones during their time of service and who talk about how they are moving through their grief.

Industry News

Drudge: New Prime Time Lineup Coming to FNC

The Drudge Report posts a story that says a major re-tooling of FOX News Channel’s prime-time programming is about to change. The report says current 9:00 pm ET host Sean Hannity will move to the 8:00 pm slot formerly held by Tucker Carlson, while hinting that current 10:00 pm host Laura Ingraham will exit as FNCim moves Jesse Watters (currently the 7:00 pm host) and Greg Gutfeld (currently the 11:00 pm host) into prime-time slots. However, relative to this, FOX News reportedly told Mediaite the following: “No decision has been made on a new prime-time lineup and there are multiple scenarios under consideration.” The Drudge piece also makes note of the recent ratings: “MSNBC on Monday beat FOX News in prime time in both total viewers and in the key 25-54 age demographic favored by advertisers. Rachel Maddow beat Hannity at 9:00 pm on Monday and helped boost MSNBC to 1.86 million average prime-time viewers and 188,000 prime-time demo viewers. FOX came in a close second with 1.72 million prime-time viewers and 174,000 prime-time demo viewers.” Read the Drudge story here.

Industry News

KNX-FM, Los Angeles to Present Town Hall on AI

Audacy’s all-news KNX-FM, Los Angeles is presenting a one-hour town hall broadcast titled, “Reality in an A.I. World,” live today (5/18) at 4:00 pm PT from the Audacy SoundSpace on L.A.’s Miracle Mile. The station says, “With A.I. a key sticking point in the ongoing Hollywood writers’ strike, the panel will feature actor, screenwriter,im producer and director Justine Bateman. Other panelists include Ramsay Brown, chief executive officer of the A.I. Responsibility Lab, Brandie Nonnecke, co-director of the Berkeley Center for Law and Technology, and others.” Audacy Southern California regional president Jeff Federman adds, “It seems like the impact of A.I. is suddenly everywhere you look and listen. Our audience wants to know how it will affect their lives, and they trust the team at KNX News to separate fact from rumor and hype.” Mike Simpson, host of “LA’s Morning News” on KNX, and Charles Feldman, host of “KNX In Depth” and “LA’s Afternoon News,” will serve as hosts of the commercial-free event.

Industry News

Dan Bongino Reverses Course as Cumulus Ends COVID Vaccine Mandate

Westwood One nationally syndicated talk radio host Dan Bongino, who publicly challenged Cumulus Media’s COVID-19 vaccine requirement and said he would leave the company after his contract ends because of it, confided to his listeners now that the company has ended the mandate he would like to continue his host role with the network (5/10). He said at first, he was reluctant about doing a talk show in the same time period asim the late Rush Limbaugh (“no one wants to replace Mickey Mantle”) but agreed to do it anyway. “This thing happened along the way where I really fell in love with the job… I didn’t really want to leave, and I don’t want to go. I didn’t really expect this and it puts me in a really weird spot… somewhere along the way this little marriage between you [the listener] and me… started out rough and rocky and it’s just become nothing but bliss for me and I just really hate to leave it.” Bongino’s addressing the matter came as CHRO and SVP human resources Todd McCarty notified managers about the ending of the mandate via an internal memo. He wrote, “After continued consideration, we’ve made the decision to end the COVID-19 vaccine mandate. Additionally, we are eliminating all prior COVID-19 protocols for employees and visitors/guests to our facilities, with the exception of protocols for those who test positive. These changes are effective immediately and we ask that you communicate these changes to your teams. HR will be adjusting current job descriptions and will eliminate the requirement moving forward.” The complete Bongino on-air statement can be heard here.

Industry News

Audacy Faces Stock Delisting from NYSE

Just eight days before its 2023 shareholder meeting at which it planned to put a reverse stock split to a vote, Audacy, Inc receives notice from the New York Stock Exchange that it is commencing proceedings to delist Audacy’s Class A Common Stock from the exchange due to Audacy’s stock reaching “an abnormally low selling price.” Trading of Audacy’s Class A Common Stock was halted on Tuesday (5/16) after the share price fell about 12% to $0.09 per share. Now, the NYSE will apply to the Securities and Exchange Commission toim delist the company’s common stock pending completion of applicable procedures. Trading of Audacy’s common stock on the NYSE is suspended but the common stock will continue to be able to be traded over the counter. Audacy says it intends to appeal this determination by the NYSE by filing a written request within 10 business days after receiving the notice. Audacy chairman, president and CEO David J. Field says, “Over the past few years, we have taken a number of transformational actions to give Audacy a leading, differentiated, and scaled position in the dynamic audio space, including podcasting, streaming audio, and our leadership presence across the country’s largest markets and our unrivaled strength in sports and news radio. While we are disappointed by the NYSE’s decision, we are hopeful we will find our way back to the exchange later this year as we execute our action plans which include a reverse stock split to satisfy NYSE rules, the continued execution of our liability management plans and working with our financial advisors to refinance our debt. Further, as macroeconomic conditions stabilize, we believe we will benefit from a general market recovery and will be able to capitalize on our investments in strategic transformation that position Audacy well for the future.”

Industry News

Newsmax Beats CNN in May 12 Prime Time Ratings

Newsmax reveals that, according to Nielsen ratings for Friday, May 12, Newsmax TV was the third-highest rated cable news channel in prime time, beating CNN in every hour of prime time. Newsmax notes that the 8:00 pm ET show “Eric Bolling The Balance” won the hour with 467,000 impressions, beating CNN’s “Andersonim Cooper 360” with 447,000. The new 9:00 pm ET show “Chris Plante The Right Squad” pulled an audience of 325,000 impressions, defeating CNN’s “Whole Story” with 293,000. And at 10:00 pm ET “Greg Kelly Reports” took first place with 278,000 viewers, compared to Chris Wallace giving CNN an audience of just 263,000. Newsmax CEO Christopher Ruddy says, “Newsmax has witnessed a consistent, positive trend for weeks and we are looking forward to enormous interest in the network as we draw closer to the GOP primaries and ’24 election.”

Industry Views

Premature Ejection

By Michael Harrison
TALKERS
Publisher

imThere are media and there are media. There are platforms and there are platforms. Not all cultural artifacts are equal in terms of their utilitarian versus cultural value. Damn the tone-deaf corporate bean counters who are ripping the heart out of the spirit that gives humanity its life force! Marketplace obsolescence should not solely be determined by profit and loss. With all due respect to the idea of public service, what about the concept of loyalty? Shame on the automobile industry! Not only is it turning its back on the needs of millions of people, it is in the process of betraying one of its historic partners in not only commerce – but romance and glory. In other words, the automobile industry owes the radio industry a huge debt. The relationship between cars and radios goes a century deep and has been nothing less than a two-way street. Yes, auto industry, don’t be so hasty to save a few bucks by rushing AM (and then FM) radio out the door. You might just find in the long run that “radio” outlasts the private “car” as a fixture of human activity.

A radio is not a cassette, CD, or 8-track player. A radio is a magic box that embodies a century of culture during which it spun the idea that taking a car ride is a lot more soulful than spending time getting from point A to B via the subway, bus, or plane. The car has been the perfect radio-listening chamber and radio has returned the favor in spades with its music and DJs glorifying everything from little deuce coups to Cadillacs to the T-Bird that daddy took away – not to mention bolstering the ubiquitous culture of automobiles with traffic reports, news, weather, and endless references to this particular form of transportation as being a key component of what it is to be a member of society. Radio has provided the car biz with a century long, non-stop free or generously bonused commercial!

From a purely economic position of self-interest and greed, it is understandable why car manufacturers might consider AM radios expendable and are eager to toss them out like the aforementioned obsolete devices of music conveyance.  So, what if millions of people still listen to it and DEPEND on it for free speech, religious expression, ethnic connection, demographic habit and public safety. Couldn’t the car manufacturers wait another decade before turning its back on such an important – and still vital – relationship?

Hey auto industry, be careful what you’re doing. You’re severely mistaken if you think your poop doesn’t stink and your place in our rapidly changing society is guaranteed. You might find rolling along in this brave new world without radio turns out to be a very dangerous road.

Michael Harrison is the publisher of TALKERS and can be reached via email at michael@talkers.com. Meet Michael Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Pending Business: Obstacles to Sales Productivity

By Steve Lapa
Lapcom Communications Corp
President

imWhat will hurt your chances of sales success more, graduating from a low-ranked college or attending too many inefficient sales meetings?

Not exactly a trick question, but enough to make you stop and think.

Remember when having a top-tier college degree was all that mattered? A recent article in the L.A.Times recalled the classic 1999 study that proved where you received your college degree really didn’t affect your career, except for maybe the networking part, maybe not. The bottom line is you don’t need a degree from Harvard to earn a respectable income as a top seller or manager in the media industry.

On the other hand, attend or lead too many inefficient sales meetings and the result may be a career killer.

The recently released 2023 Microsoft Work Trend Report is a wakeup call for every seller and manager in any business, especially ours. The top five “Obstacles to Productivity” in the report read like a what-not-to-do if you are a leader or hope to lead a sales team in the future. There are even a few warning signs if you are a team member struggling to cope with rudderless sales meetings. Let’s review some takeaways from the report and learn how to right the ship before you take on too much water.

— Goals. Every meeting should have clear, simple, actionable goals presented in an easy-to-understand form. The seller should know exactly what action points to implement to improve performance. Can you check the box?

— Perspired or inspired? Every week I talk to a seller working for one of the larger broadcast groups who feels the ready, fire, aim of product overload. Many radio station sellers can sell anything in any market that belongs to the company represented. Would a sales rep at Home Depot in Florida sell you a snow shovel with the same expertise as a rep in Buffalo? How come the biggest companies in the radio business barely surviving on the NYSE don’t learn from the companies that sell at almost $300 a share.

— Soft sales = more meetings. Seriously? In the age of Zoom, Teams, etc. the 2023 Microsoft Work Trend Report still identified “Too many meetings” as one of the top 5 obstacles to productivity. Can we all just hit the pause button on old-school command and control meeting overload? There is a difference between re-skilling and repeating old material. There is a difference between re-strategizing and re-selling a rejected concept.

The AM radio business is in the emergency room in desperate need of a fresh approach to sales. FM radio could be next. Are you looking forward to your next sales meeting?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Monday Memo: Apple Heaven and Hell

By Holland Cooke
Consultant

imEver lost your phone? It’s an instant sick, sinking feeling. It’s quaint to even call it a “phone,” because it’s…everything. Including us. Like the transistor radio Boomers toted in our youth, it’s audio in your pocket.

For broadcasters and podcasters, a smartphone can be the whole toolbox. MOVIES are being shot on the newest iPhone. The cameras and editing apps are that good. TV and radio can go live, anywhere there’s a signal. And, like Alexa, Siri is conversant. Dictation isn’t just a convenient voice-to-text appliance. It makes lots of apps lots handier, and safer while driving. So, when, suddenly, my phone couldn’t hear me anymore, I went Code Red.

“Testing…testing…”

First triage: Google. But when I satisfied myself that all my settings were as they should be, I needed a person. As expected, the patient expert on Apple’s Support line had a thick foreign accent and great people skills. She had me repeating all the steps Google recommended, and told me I had to update my OS. When repeated attempts failed, I needed in-person handholding, a/k/a The Genius Bar.

Just TRY calling an Apple Store. The local number for the Providence Place Mall location rings in Texas I was told, after I cheated by reaching out to a friend who works for Apple and got me in the door. The irony is painful: They sell telephones but can’t answer one.

im

Antiques Roadshow

I’ll seem my age if it’s 2023, and I’m still toting iPhone 8. Hey, it worked…until it didn’t. And the Genius Bar person explained that it had missed too many OS updates to ever catch-up. And when she ran diagnostics, enough other issues warranted the handoff to sales.

Dazzling as the latest-greatest are, I went with SE, same size/shape/appearance as the 8 being retired. It snapped right into the decorative Block Island cover case that had saved the old phone from so many drops. In the survey Apple emailed later that day, I couldn’t say enough about Matty, the sales guy who walked me through setting-up the new phone. All better now, and although it’s now sans SIM card, the retired 8 phone is a spare tire. If I want to talk to it, I’ll need earbuds. But it’s an otherwise functional iPod that will Facetime, Email, you-name-it, via WiFi.

So then?

With most AM/FM broadcast hours now automated or syndicated, stations that make local human connections will be conspicuous; and niche-topic podcasts will ooze “community.”

I write lots of commercials, and – where pertinent – we assure that “you won’t land in voicemail.” And we’ll emphasize one-on-one support. Here’s how one client – the voice you hear is the owner, whose stations are 100 miles from Dallas – sells expensive cameras, at a store in Dallas: http://getonthenet.com/CompetitiveCameras.mp3

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Fred Toucher Returns to “98.5 The Sports Hub”

WBZ-FM, Boston “98.5 The Sports Hub” morning drive personality Fred Toucher returned to the program on Thursday after a medical leave of absence to deal with a throat problem that was affecting his voice. Co-hostim Rich Shertenleib had taken a sick day, so the two haven’t worked together since Toucher accused his co-workers of not reaching out to him while he dealt with what was thought to be a cancer scare. He was ultimately diagnosed with leukoplakia, something that can be caused by smoking. Toucher told his listeners, “I have two pieces of advice: Do not smoke and get a second opinion. They thought that I had cancer. If you saw pictures of the original thing they took of my throat, there was a big lump on my vocal cord, like a big lump. I wasn’t supposed to talk for two weeks. And now it just turns out to be Leukoplakia.”

Industry News

Facebook Postings: Rock Radio Legend Mary Turner Has Died

At the time of this publication’s posting of the story, reactions from a number of her radio colleagues on Facebook indicate that just a half-year after the death of her husband, Westwood One and PodcastOne founder Norm Pattiz, legendary radio personality and dedicated substance abuse counselor Mary Turner has died. Turner was one of the top personalities at the iconic album rock powerhouse KMET, Los Angeles, where she served on-air between 1972 and 1982. She later achieved national radio prominence hosting theim Westwood One syndicated series “Off The Record With Mary Turner” in which she presented interviews with and personality profiles of some of the biggest musical stars of the day. Turner and Pattiz were married in the early 80s and the two shared what friends described as a happy relationship until his death this past December at 79 due to throat cancer. Turner had her own health issue battling substance abuse in the early 90s, which she bravely overcame. She became a UCLA-certified drug and alcohol counselor and received a Ph.D. in clinical psychology. She went on to be appointed chairwoman of the Betty Ford Center at Eisenhower Hospital in Rancho Mirage. TALKERS publisher Michael Harrison, who worked with Turner at both KMET and Westwood One says, “Mary Turner was one of the main pillars upon which the great KMET was built.  Nicknamed ‘The Burner,’ she was a pioneer in album rock radio and an iconic role model for women in the industry.  She was solid on the air – providing music fans a panoramic window into the culture.  She related to artists with an authenticity that engendered trust and they really opened up to her.”  As of press time, further details on this story are not available.

Industry News

Urban One Unable to File First Quarter Operating Results

Urban One files a notification of late filing with the Securities Exchange Commission explaining the reason it has not filed its 2022 year-end 10-K (and other forms), as well as its first quarter 2023 10-K. The company says, “On April 7, 2023, Urban One, Inc. (the “Company”) announced that in connection with the preparation of its financial statements for the year ended December 31, 2022, the Company’s management, in consultationim with its independent registered public accounting firm, re-evaluated the Company’s accounting for the valuation of its investment interest in MGM National Harbor (the “MGM Interest”), which the Company sold for cash proceeds of approximately $136.8 million on April 21, 2023. After further review of the Company’s accounting for its MGM Interest, it was determined that adjustments are required to the Company’s financial statements as of January 1, 2021 and for each of the annual and interim periods ended December 31, 2021 and September 30, 2022 (the “Affected Periods”), due to understatements in the value of the MGM Interest… The Company’s management concluded that in light of the error described above, a material weakness exists in the Company’s internal control over financial reporting for the Affected Periods. The Company’s remediation plan with respect to such material weakness will be described in more detail in the 2022 Form 10-K. Due to the Company’s continued efforts in connection with the Restatement, preparation of the 2022 Form10-K and continued assessment of its internal controls, the Company is not able to finalize the financial statements and related information for inclusion in its quarterly report on Form 10-Q for the quarter ended March 31, 2023 (“2023 Q1 Form 10-Q”). Accordingly, the Company is unable to file its 2023 Q1 Form 10-Q within the prescribed time period.”

Industry News

Audacy First Quarter Revenue Falls 5.7%

The company reports net revenue for the first quarter of 2023 was $259.6 million, a decrease of 5.7% over Q1 of 2022. Audacy reports that total operating expenses increased 1.9% and it is reporting an operating loss of $12.2 million compared to the operating income of $8.5 million it reported in the first quarter of 2022. Theim company posts a Q1 2023 net loss of $35.9 million, an increase of 225% compared to Q1 of 2022. Audacy chairman, president and CEO David J. Field states, “First quarter revenues were down 5.7% with local sales significantly outperforming national as challenging ad market conditions persisted. Cash operating expenses were up 3% during the quarter but are expected to be below prior-year levels for the remainder of 2023. Notwithstanding the difficult economic headwinds, we remain steadfastly focused on delivering significantly higher future levels of Adjusted EBITDA, capitalizing on our multiple growth drivers and our differentiated premium competitive position in the dynamic audio market. We are making progress on each of our drivers, including our podcasting and digital marketing solutions businesses, our reinvented streaming audio platform, our emerging ad tech and ad products, and our enhanced national enterprise business development efforts. In addition, we are encouraged to see some positive signs in our auto business as we continue our vigorous work to weather the storm and await future improvements in market conditions.”

Industry News

Townsquare Media Q1 Revenue Rises 3%

Releasing its operating results for the first quarter of 2023, Townsquare Media reports net revenue of $103 million, an increase of 3% over the same period in 2022. The company reports in three segments – Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The company says Digital Advertising revenue was $33.7 million (an increase of 15.4% over the same period in 2022), whileim Broadcast Advertising revenue was $45.9 million (down 4.8% over Q1 of 2022), and Subscription Digital Marketing Solutions revenue was $21.5 million (down 1.3% over Q1 of 2022). Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s first quarter results exceeded our previously issued guidance for both net revenue and Adjusted EBITDA, due primarily to the continued strength of our digital and local advertising platform and solutions… In the first quarter, we grew cash flow from operations to $9 million, due to the strong cash generation of many of our assets, and opportunistically repurchased more than $12 million of our Unsecured Senior Notes at a discount. We ended the quarter with a strong cash balance of $42 million and maintained our all-time low net leverage multiple of 4.29x. Our growth engine has been and will continue to be our digital solutions. We believe that our Digital First business model and strategy position us to navigate the current macro-economic environment better than most, and that our revenue, profit and cash flow results will be among the best in the local media industry, particularly when compared to 2019 pre-COVID financials given our growth in revenue and profit since 2019. Our confidence is directly tied to the Townsquare team’s efforts and talent, as well as our large, growing, and profitable digital platform which contributes more than half of Townsquare’s total net revenue and profit.”

Industry News

Panel Discussion to Tackle the Talk Media Industry’s Key Concerns

One of the most popular sessions at the annual TALKERS Conference is “The Big Picture” panel and this year’s planned installment of the discussion promises to continue in that tradition of perspective and pertinence.  The panel will be introduced by TALKERS associate publisher/media attorney, Matthew B. Harrison, Esq. and moderated by TALKERS publisher Michael Harrison.  Panelists include (in alphabetical order): Arthur Aidala, Esq. founding partner, Aidala, Bertuna & Kamins, PC/host, AM 970 The Answer, New York; Dr. Asa Andrew, CEO/host, The Doctor Asa NetworkLee Habeeb, host/producer, Our American StoriesLee Harris, director of Integrated Operations, NewsNation; and Kraig Kitchin, CEO, Sound Mind, LLC/chairman, Radio Hall of Fame.  One more panelist has yet to be named.  The issues that the session will cover include: the existential cultural, technological and financial issues facing radio and talk media; the medium’s role in the national political conversation and culture wars; the impact of artificial intelligence on intellectual property and creative originality; the evolution of ethics, justice and journalism in American society; and an examination of potential topics and concerns that will keep the medium vibrant as we move deeper into the 21st century. “It’s all about perspective,” says panel moderator Michael Harrison. “If we are to survive as an industry as well as a community, we have to step back and look at the big picture within which we operate… and it is getting bigger and bigger with each passing moment. We must avoid becoming smaller and smaller.”  More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here

Industry News

Top News/Talk Media Stories Over the Weekend

At least nine people are killed in a shooting at a Texas outlet mall and seven others are killed by a vehicle hitting people outside a migrant shelter; the global COVID health emergency is declared over and Dr. Rochelle Walensky exits the CDC; the battle in Washington over the debt ceiling; investors remain nervous about regional banks after the failure of three; former President Donald Trump’s legal battles; the controversy over Supreme Court Justice Clarence Thomas’ accepting gifts from a prominent Republican donor; King Charles III is coronated; the ongoing Russian invasion of Ukraine; experts’ concerns about generative Artificial Intelligence; and the large number of race horse deaths leading up to the Kentucky Derby were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Benztown + McVay Media Produces Train Derailment Podcast Series

Benztown + McVay Media Podcast Networks announces the launch of “Derailment Disaster: Crisis in East Palestine,” a limited series documentary podcast by creators, journalists, and co-hosts Jarid Watson, Priscillaim Watson, and Josh Miely. Priscilla Watson says, “What listeners will find compelling is the astounding level of control the railroad industry has over the economy, while local and state governments have no legal power to protect their citizens. As residents of the surrounding East Palestine area, living just 15 miles away, and as career content creators and multi-media journalists, we uncovered shocking evidence of industry-wide negligence and learned that derailments happen more often than one might think.”

Industry Views

Saga Communications Q1 Net Revenue Rises 1.3%

First quarter 2023 operating results for Saga Communications reveal net revenue of $25.3 million, an increase of 1.3% over the same period in 2022. Net income fell from $1.2 million in Q1 of 2022 to $920,000 in the first quarter of this year. The company says, “Station operating expense increased $1.1 million for theim quarter to $21.7 million compared to the same period last year. A significant part of the increase in station operating expense for the quarter was due to a $272 thousand increase in our self-insured health care costs and a $446 thousand increase in employee compensation, including payroll taxes at the station level. After a number of years of holding the company’s compensation expenses flat, we decided that adjustments in our employee compensation were warranted in consideration of the economic times and inflationary environment.”

Industry News

Museum of Broadcast Communications Launches Auction to Fund Move

The Museum of Broadcast Communications announces its first-ever online auction and fundraiser commemorating the organization’s 40th anniversary. The museum’s current space is being sold to a developer, so it is seeking a new location and anticipates being able to re-open the museum within the next 18 to 24im months. This auction to raise funds includes fun experiences on which to bid, including: lunch with Emmy award-winning actor Henry Winkler; tickets to CBS’ “The Late Show with Stephen Colbert”; sit with sports radio host Jim Rome in-studio or on-site at NFL’s Radio Row the week leading up to Super Bowl LVIII in Las Vegas; and more. MBC board chair David Plier says, “It’s an exciting time for the museum and our future. The enthusiasm and generosity we have received for this fundraising effort from the broadcast community and celebrities – not just in Chicago but nationwide – has been tremendous. This fundraiser is about creating access and memorable experiences – from being a producer for a day at a major network, touring a live working newsroom or even having your voicemail greeting personalized by TV and comedy great Bob Newhart – ‘Forty for 40’ is not to be missed.”

Industry News

Beasley Unveils Mental Health Awareness Month Initiative

Beasley Media Group announces its latest Community of Caring Initiative focused on National Mental Health Awareness Month. Beasley says the goal of the public service campaign, created with support from NCH Healthcare System, is to promote awareness and education about the misconceptions of this important topicim that impact so many people on a daily basis. In addition to featuring on-air and online content across the company’s 61 radio properties, the monthlong initiative will include outreach with local community experts and in-car dashboard messaging featuring QUU RDS technology. Beasley Media Group chief content officer Justin Chase says, “Beasley is proud to put a spotlight on the importance of mental health as part of our longstanding Community of Caring program. We want our listeners to know they are not alone; mental health issues are common and there’s no reason to be ashamed. The campaign will promote the skills and tools to help cope and professional support available for treatment.”

Industry News

iHeartMedia First Quarter Revenue Declines 3.8%

iHeartMedia Inc reports its operating results for the first quarter of 2023 and revenue for the period was $811.2 million, a decline of 3.8% over the same period in 2022. After reporting operating income of $12.3 million in Q1 of 2022, the company posts an operating loss of $48.8 million. Also, iHeartMedia’s net loss increased from $48.7 million in the first quarter of 2022 to $222.4 million in Q1 of this year. The company’s Digital Audio Groupim segment’s total revenue was $223.4 million, up 4% over the same period in 2022. The company’s Multiplatform Group reports total revenue of $529 million (a decline of 7%) and that segment breaks down as follows: Broadcast Radio revenue was $383.2 million (down 7.7% from Q1 2022) and Networks reports revenue of $107.9 million (down 8.2% from Q1 of 2022).  Chairman and CEO Bob Pittman comments, “We are pleased to report that our first quarter 2023 results were a bit above the high end of our Adjusted EBITDA and Revenue guidance ranges – and that more importantly, while both the macroeconomic climate and the advertising marketplace remain uncertain, the audio and digital advertising markets appeared to be stronger in the quarter than we had initially anticipated. We expect that our second quarter Adjusted EBITDA, while below 2022 levels, will be approximately double what we generated in the first quarter, and this, in combination with our Q1 first quarter performance relative to guidance, gives us confidence that our Adjusted EBITDA results will continue to improve throughout 2023, and that we will be well positioned to build further in 2024 in terms of revenue growth, profitability, and Free Cash Flow generation.”

Industry News

WOR, New York News Director Joe Bartlett to Retire

Longtime WOR, New York news pro Joe Bartlett announces he will retire as a full-time member of the iHeartMedia news/talk station’s staff on May 31 after a 37-year career with the station. Bartlett – who’s been serving most recently as morning news anchor and news director for 710 WOR – says he planned to retire three years ago, but when the Covid-19 pandemic hit he decided to postpone it. In addition to his newsim anchoring and reporting work, Bartlett has also hosted talk shows on the station, including the long-running “WOR Saturday Morning Show.” He comments, “I loved my job and have been fortunate to have been part of this great station for all these years. I could have gone on much longer, but the time had come, where I just needed more free time. Sadly, this is not a job you can do only six months a year. I have been blessed to have had a caring radio ownership, extremely talented co-workers and a very loyal audience.” Bartlett and his wife have relocated to South Carolina where he looks forward to having more time for golf, seeing his grandchildren, and supporting the New York Giants. WOR program director Tom Cuddy says, “It’s rare in this business to encounter as versatile a radio personality as Joe: anchor, news director, and talk show host…not to mention an all-around nice guy. He will be missed not just by our listeners but by our staff.”

Industry News

Audacy Releases Fourth State of Audio Guide

Audacy releases its latest “State of Audio” guide. This fourth installment of the company’s bi-annual e-book explores audio’s impact throughout the brand funnel, from awareness and intention to action. Highlighting case studies from today’s biggest brands, the guide gives advertisers a look into how they can use radio, podcastsim and streaming for everything from brand awareness to consumer purchase. Audacy chief marketing officer Paul Suchman says, “Audio holds the title as the undisputed leader of brand-building channels – working its magic with the one-two punch of massive reach and beloved and trusted personalities. But if you’re thinking of Audio as just a top-of-funnel play – good for sparking a conversation but not driving conversion – think again. The truth is the game has expanded in recent years and audio is now a truly multi-purpose platform. Thanks to precision targeting, authentic influencers whose listeners follow them across channels, and advanced measurement, marketers are uncovering the best-kept secret in media – audio’s ability to drive impact at every funnel stage.” See the “State of Audio” guide here.

Industry Views

Monday Memo: Weekend 101

By Holland Cooke
Consultant

imIt’s the most effective tactic in marketing: Free samples. And the attorneys, financial advisors, real estate agents, veterinarians, and other ask-the-expert hosts who broker time for weekend call-in shows can drum up lots of new business…IF they execute well.

It’s a big “if,” because they’re not career broadcasters. So, technique that’s second nature to us is news to them. And because, at too many stations, there’s little or no coaching. Here are some of the fundamentals I convey to weekenders at client stations, and brokering hosts elsewhere who aren’t getting aircheck support:

— Plan each show. Re-write any news-about-your-topic or other material you will read, rather than reading verbatim paragraph-length excerpts from newspaper clippings or other source material you found on the Internet or elsewhere. That stuff wasn’t written for the ear. Put it into your own words. Practice aloud, to yourself, before the show.

— Remember: YOU are the expert. It’s Greek to them. So, avoid lingo and acronyms. Instead of percentages (“36%”) use fractions (“just over a third”).

— Listen carefully to the caller’s question. Don’t interrupt unduly…but don’t let ‘em ramble either. Once they’ve asked a question or described their situation, recommend what they should do.  Listeners in similar situations will relate.

im

Do’s and Don’ts:

— DON’T squander time at the beginning of the show with long hellos, or small talk about the weather (which aired at the end of the newscast just before your show began), or other off-topic blah-blah-blah.

— DO introduce yourself, and succinctly explain how you can help the listener. I tell weekenders I coach to begin with their elevator speech: “I’m Chuck Thompson, from Chuck’s Auto Repair, and I’m here to help you get more miles out of the-car-you’ve-already-paid-for.” If your business has a slogan, that should also be the mantra for your radio show, to keep your on-air message consistent with your other marketing.

— DON’T wait! Give out the call-in number right-off-the-top, even if your first segment is an interview or you tee-up a topic by reading news/product reviews/etc. During that segment, your call screener can be lining-up callers.

— DO solicit calls overtly. And announce the phone number real slowly, like you’re reading the winning lottery number. Say “call me right now.” And at the end of each call (unless all the lines are lit), offer that “that opens up a line for you,” and re-announce the phone number.

— DO get to the phones ASAP, best caller first. Callers call when they hear other callers, so nothing explains that it’s a call-in advice show like you answering callers’ questions with helpful advice.

— DON’T assume that anyone but you hears your whole show. Listeners constantly tune-in. So DO re-set throughout the hour. Come out of each commercial break as though the show was just beginning. “Welcome back to ‘Larry Explains the Law.’ I’m attorney Larry Jamieson, answering your legal questions right now on WXXX. So, call me! [phone number, nice and slowly, twice].”

All of the above is host technique. And there’s another character, behind the scenes, whose method is critical to brokered hosts’ return on investment: the call screener. Share with yours my 6-minute video at SolidGoldWeekend.com, where I also explain how to warm-up slow phones.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Harnessing Desperation

By Steve Lapa
Lapcom Communications Corp
President

imAre you desperate enough to be a superstar seller or great manager?

Fellow fans of the NBA, especially all of us based in Miami or Milwaukee, know the name Giannis Antetokounmpo. The 28-year-old, 6’ 11”, 240-pound NBA superstar is affectionately nicknamed the Greek Freak, reflecting his Greek-Nigerian roots. In the past few days, his words dominated the sports news cycle. An emotional two-minute response to a question posed by the Milwaukee Bucks beat reporter Eric Nehm set off a viral frenzy.

Not a basketball fan? Antetokounmpo has 15 million Instagram and 3 million Twitter followers who know him well. Giannis Antetokounmpo, who earns about $40 million a year playing basketball, was asked by Nehm if he felt his team’s 2023 playoff performance was a failure as they lost to the lower seeded Miami Heat and were eliminated from the 2023 NBA playoffs.

Antetokounmpo’s answer was so riveting even a competing owner, the super shark himself—Mark Cuban – complimented Giannis in front of Cuban’s own 9 million Twitter followers.

In just over two minutes in the setting of a globally broadcast press conference, the Greek Freak explained how he does not process “failure.” His brain computes performance, goals, and achievement. Failure is not part of his competitive world, getting closer to his goal is. In a previous interview, Giannis described the desperation he feels from the fear of losing everything he has achieved is his motivation. The NBA MVP ego part is great, but for him it’s about the feed your family, make your parents proud part. Wow! A star performer who is honest enough to share how desperation pushes his performance meter for fear of losing it all.

How can sellers and managers relate when most are focused on “make the month?” Let’s start here:

  • What motivates you? Is it the money, the challenge, the ego gratification of a job well done?
  • Are you the hardest working seller or manager in the organization? Do you still waste your time lobbying for an “E” for effort?
  • How do you process not winning the business? Failure or one step closer on the next opportunity?
  • Are you focused on improving an important aspect of your performance? Commitment to improving is mission critical to every aspiring star.

Next time your motivation meter is low, search for a most memorable 2-minute motivator courtesy of Giannis Antetokounmpo.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

WOWO, Fort Wayne Adds Full-Market Simulcast on 92.3 FM

Fort Wayne, Indiana news/talk WOWO is adding another FM signal to is broadcasts. Federated Media drops the classic hits format on WFWI-FM at 92.3 and adds its full-market signal to WOWO’s broadcasts. WOWO continues to be heard on 1190 AM, translator W298BJ at 107.5 FM as well as WMEE-HD2 at 97.3. WOWOim previously was simulcast on 92.3 from March of 2012 through January of 2016 before the classic hits format “Big 92.3” was launched. Federated Media VP/GM Ben Saurer says, “In our most recent WOWO survey to our listeners, the desire for a stronger signal was the most mentioned adjustment suggested. We believe the addition of 92.3 FM will meet our listeners’ request while complimenting the legendary 1190 AM signal.”

Industry News

KRMG, Tulsa Doubles Down on Afternoon News Show

Cox Media Group’s news/talk KRMG-FM, Tulsa announces that it “will continue its dominance of local news coverage” by expanding the “KRMG Evening News with Skyler Cooper” to the 4:00 pm to 6:00 pm hours and rebrands the “The KRMG Afternoon News with Skyler Cooper.” CMG says, “Cooper is an 11-year KRMG veteran and took the role of host in 2021. In that time, he has become an informative and entertaining voice toim be trusted, picking up the 2022 Personality of the Year Award from the Oklahoma Association of Broadcasters earlier this month.” Station director of branding and programming Levi May comments, “Skyler is a Tulsa native and understands the landscape of our community and offers a unique perspective that you won’t find anywhere else. KRMG is dedicated to covering our community and this move shows our listeners that we follow through with our ongoing commitment to be their go-to for all things local.” Cooper adds, “I’m thrilled to expand our local news programming in the afternoons. Our listeners told us they wanted a change and we listened. We’ll keep the same news, weather, traffic, and talk that our listeners already enjoy, we’ll just be starting earlier!”

Industry News

WDBO, Orlando Expands Joe Kelley Show

Cox Media Group’s news/talk WDBO-AM/W297BB, Orlando announces the expansion of “The Joe Kelley Show” to the 5:00 pm to 7:00 pm hours, effective May 1. Station director of branding and programming Keith Memoly says, “As we embrace Joe Kelley and celebrate the expansion of his local radio show, we alsoim embrace the positive impact it will have on our community. With more time to share his insightful perspective and engaging personality, Joe will continue to uplift, connect, and strengthen the bonds that make our community thrive.” Kelley comments, “I’m really excited about the opportunity given to me by WDBO to help lead on-air discussions about such vital issues during such unstable times. Instead of talking points, I’ll just bring my natural curiosity about issues and life. Instead of screaming and yelling, I’ll engage our great listeners in compelling discussion about the day’s events. Instead of calling people names, I’ll welcome all opinions and ideas equally. Most importantly, I want ‘The Joe Kelley Show’ to be fun, interesting and easy-to-listen-to.”