TRUE CRIME: What Would You Do?
By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
WHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.
Upon release, the convicted murderer is hired as an on-air talent by at least three publicly held companies, with properties licensed by the federal government and heavily staffed with women employees. “Hey, he’s a good jock!” He works continuously from the time of his release until he retires about 18 years later in 1991.
Within the past decade, major market on-air talent have been fired, chastised, suspended or forced to mumble meaningless public apologies for posting tacky memes, joking about sports sideliner Erin Andrews (at the same time TMZ reporters were making the very same jokes about her on FOX), questioning team owners’ judgements, or posting “inappropriate” remarks on all forms of social media. Entire businesses have been lost because of silly off-air comments by talk hosts or DJs. Dr. Laura is an amazingly great talent.
Many of the job security issues faced by today’s on-air talent are the result of social media posts they made a few years ago – or sometimes things they said a few decades ago. Worse, people in all professions get in trouble for expressions uttered outside of the parameters of their actual jobs. A joke about the boss, a compliment about the attractiveness of a co-worker or mocking a product – in very few words – could easily destroy a career.
Considering this oh-so-touchy environment, would the murderer be hired today, or even allowed in a radio station’s lobby? No, “Humble” Harve Miller, the murderer, would not be hired today by the very same companies that hired him a relatively few short decades ago.
Based on today’s standards, the CEOs of the companies that did hire Humble Harve should be immediately fired or at least forced to issue written public apologies and be deprived of their bonuses or suffer a claw back of their retirement packages. Immediately. My god! An 11-year-old murder witness!
Too much? Too late, you say. Not practical? Agree!! Those actions would be just as overwrought as firing or shaming a host about their Erin Andrews joke or meme posted on X.
How likely do you think one of my proudest hires, Dr. Ruth Westheimer, would have a chance to become the number one radio personality in New York City today?
Perspective: memes, jokes, asides, and minor league slander only become big deals when the paranoid company stops time and puts out a public apology. The apology inevitably, not the incident, reaches a much larger audience. The public awareness brought about by the apology or employee firing actually causes damage to all involved.
Walter Sabo has helped some of the largest media companies in the world increase share of audience. Clients have included Conde Nast, SiriusXM, ABC, Gannett, RKO General, American Tower, TuneIn and more. The company he founded, HITVIEWS was the first to identify and monetize online influencers as revealed at the TALKERS New Media Seminar in 2008. His Talk Media Network show, “Sterling On Sunday,” generates significant audience share for stations such as WPHT, Philadelphia; KMBZ-FM, Kansas City; KMOX, St Louis; and KFBK, Sacramento. You can learn about the show at www.waltersterlingshow.com or email Walter at walter@sabomedia.com.
radio personality Larry O’Connor and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. The inspiring and patriotic radio show features an exclusive interview with Jessica Lynch, who recounts her harrowing experience as a prisoner of war during the early days of the 2003 invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care because “A Family’s LOVE is Good Medicine.” For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or 
will lead a discussion aimed at helping residents understand the best way to protect themselves and their loved ones. He says, “The war between Israel and Hamas has created heightened tensions in New Jersey. But even before the war began, New Jersey was dealing with multiple threats from foreign actors and extremist groups operating in the Garden State.” The program’s on-air panel will feature Daniel Engelhardt, deputy director of the New Jersey Office of Homeland Security and Preparedness; Nelson Delgado, assistant special agent-in-charge of counterterrorism for the Newark FBI office; Stafford Township Police Chief Thomas Dellane; and security representatives from various New Jersey state agencies and authorities.
from 6:00 am to 9:00 am. In addition to “Morning Juice,” Beam hosts the Ohio State Buckeyes football network post-game show in partnership with “97.1 The Fan” and Learfield/Ohio State Sports Properties and co-hosts the “Bone and Beam United” podcast. Station program director Matt Fishman says, “Beamer is a smart, versatile personality who has excelled in several roles. We are thrilled that he has decided to stay at ‘The Fan.’” Station manager Cody Welling adds, “Brandon is an emerging talent that has worked extremely hard on his development. I enjoy his energy, his passion for the station, and his love for Columbus, our teams, and our fans.”
clients, and industry insiders alike, Cohen has played a pivotal role in shaping the careers of some of the biggest stars in the business. Her dedication to the well-being and success of her clients has set a new standard for excellence in talent representation.” The Weiss Agency founder and CEO Eric Weiss adds, “In Heather, we have not only an exceptional talent agent but a true leader and advocate for positive change. Her dedication, industry acumen, and commitment to her clients embody the values we hold dear at our company.” Cohen says, “I am so fortunate to have a career that I absolutely love. It is a privilege to represent people that I truly believe in. The content they provide is the force behind and the future of our industry. I am beyond grateful to Eric Weiss for his guidance, friendship, and faith in me. There is nowhere that I would rather be, and I look forward to many more years working with Eric and our Weiss Agency family.”
inspiring and patriotic radio show features an exclusive interview with Jessica Lynch who recounts her harrowing experience as a prisoner of war during the early days of the 2003 Invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. This informational talk show will leave listeners feeling inspired during Veterans Day weekend and through the holiday season, sharing stories of amazing service members, veterans, and their families. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care because “A Family’s LOVE is Good Medicine.” For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or loconnor@fisherhouse.org.
1:00 pm (instead of its usual 6:00 pm to 7:00 pm air time). The program is hosted by travel expert Colleen Kelly, who is cost, creator, and executive producer of the popular Emmy-nominated PBS series, “Family Travel With Colleen Kelly,” and is a digital contributor to National Geographic. WLS program director Stephanie Tichenor says, “Chicago loves to travel. Colleen has been giving our WLS-AM audience travel tips and tricks for over 100 episodes. We are so excited to celebrate this milestone with her as she continues to share her experiences from all over the world.” The series is also co-hosted and produced by Megan Kudla, as well as technically produced and edited by Lane Thoelcke.
We have a saying around “The Mark Kaye Show” studio:
Folks in the Gen Z and millennial demographics are heavily 
didn’t have a stroke or a heart attack and I don’t have a brain tumor or anything like it. Turns out it’s just one of those unexplained things that happen and very likely will never happen again. I’ve been cleared to return to work but have decided to call it a career. I’m 72, I’ve been in radio for 54 years, and for the past 42 years, I’ve been getting out of bed in the middle of the night to go to work. I just discovered I like sleeping in a bit. I will miss the daily enjoyment of the job and especially the people with whom I worked. And, thanks most of all to those of you who listened each morning and found some informational and entertainment value mornings on KLIF. Nothing lasts forever but I’m going to try. Stay well, y’all. Love your life. This is the month for giving thanks.” 
I am always impressed when I see-and-hear radio and TV stations swapping product.
WRHU-FM, Hempstead, New York chief engineer Andy Gladding played a role in organizing the November 8 event when eight university and high school owned-and-operated stations broadcasting in the 88.1-88.9 segment of the FM band in the number one media market in the country join together to celebrate their love of college radio. Starting at 12:00 noon ET, “The Big 88” will become New York and New Jersey’s largest college radio station, covering an FM broadcast footprint of over 120 miles. In a story written for TALKERS magazine, Gladding says that despite the rash of American colleges selling their radio properties, the New York market has a vibrant college radio community. He says college radio stations have a special value. “I have spent 20 years working as a student volunteer and administrator at WRHU, ‘Radio Hofstra University,’ and have seen first-hand how college radio contributes to the growth and success of students looking to pursue a career in radio, television and digital media. Students and community volunteers who participate at college radio stations find themselves engaged in a diverse community of voices, opinions and music. While their approach and interests may be different, their practice at the college radio station unites them with one unified goal: to serve the listening audience by creating imaginative and alternative audio programming using the university’s FM transmission facility as their channel to the world. 
College radio is a special place on the FM dial. Listeners know it as the channel at the low end of the band where student and volunteer DJs have free reign to play music not usually heard from commercial operators. College students recognize it as a place where they can hone their broadcasting skills and put their passion and talents to work to prepare for a career in the industry. Hiring managers recognize it as a proving ground that provides quality pre-professional development and a destination to seek out qualified candidates to fill entry level media industry roles.
stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care. The inspiring and patriotic radio show features an exclusive interview with Jessica Lynch who recounts her harrowing experience as a prisoner of war during the early days of the 2003 invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. 
implementation and management of all market events, promotions and contesting initiatives and support similar initiatives within the region that includes Dallas, Houston and New Orleans. Audacy Austin SVP and market manager Bob Mackay says, “Momo has all the mojo going as far as being connected promotionally in Austin. She loves live music and being out with the brands, which made her the perfect choice to work alongside our vice president of programming Nikki Nite, to help elevate the Audacy Austin marketing efforts.” Audacy operates news/talk KJCE-AM and three music brands in the Austin market.
Thanks to those who sent comments on last week’s column “
The History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.
AM, Worcester talk radio host Jordan Levy died yesterday (10/5) after a years-long illness at age 79. Current WTAG morning personality Jim Polito is quoted in the story saying, “There are so many people he did things for. He loved the city of Worcester.” Levy was first elected mayor in 1987. After leaving office in 1993, he hosted the afternoon drive show on WTAG. 
slot. Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi says, “‘The Rob Brown Show’ has been a winner in middays for ‘The Fan Upstate’ and will be even better in morning drive. Rob and Lonzo deliver an engaging, fast-paced sports talk show and are fresh off winning the best sports show in South Carolina for the second time. We’re equally as excited to debut Bill Reiter and his highly popular program to middays to carry listeners through their day. Upstate sports fans will love this new lineup and the quality sports radio content it will deliver.” This year, “The Rob Brown Show” won “Best Sports Show” at the annual State Television and Radio (STAR) Awards presented by the South Carolina Broadcasters Association.
Southwest Florida.” The stations can also be streamed and consumed as podcasts via PodcastRadioUS.com. Podcast Radio states, “Podcast Radio features live ‘Podjocks’, including former KROQ-FM, Los Angeles personality and legendary Radio Hall of Famer Gene ‘Bean’ Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.” Beasley Media Group chief content officer Justin Chase says, “Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States. This concept has been highly successful for Gerry [Edwards] and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”
credentials counseling a new couple every week. Couples will be played by a cast of esteemed actors and comedians including Fred Armisen, Ike Barinholtz, Kate Berlant, Janine Brito, Rachel Dratch, John Early, Tina Fey, and more. Executive producer Liz Cackowski says, “We are huge fans and listeners of podcasts in every genre. Love self-help podcasts, love true crime, love the celebrity interview show, all of it. And as comedians, we show our love through parody, which perhaps is something the next self-help podcast can help me work through. We’re excited to partner with Audacy to bring this series to life.”
Wagoner writes, “Why is KFI so successful – isn’t conservative talk dead? Yes, it is… and it’s been decades since KFI was considered ‘conservative talk’ (even when it wasn’t). There have always been a balance of viewpoints on the station; as it moved away from politically centered topics to more general topics, it matched the mood of listeners who wanted to be entertained more than they wanted to be angry.” 
Beach Boys original lead singer Mike Love (right). Love made his only radio appearance on Katz’s program during the band’s stop in Central Virginia for a sold-out performance. Katz says they talked about the impact of the Beach Boys in popular music, as well as Transcendental Meditation and the political landscape.
station manager Cody Welling states, “‘97.1 The Fan’ and WBNS-FM/AM is a special brand that is very important to our community, our stakeholders, and our client partners. Matt’s love of sports radio and his track record of building strong teams, made him the right choice to lead our very talented group of broadcasters, content creators, and flagship partners.” Fishman comments, “‘97.1 The Fan’ is a juggernaut of a radio station. I’m privileged to get to work with an incredible team, a great lineup, and broadcast partners like Ohio State Sports Properties-Learfield, the Columbus Blue Jackets, the Columbus Crew, ESPN and Westwood One.”
The message, “In an ordinary instant – cancer has taken LARadio.com,” is posted on the publication’s site – a reference to the writings of author Joan Didion. Barrett was profiled by the LA Daily News last month after he was diagnosed with advanced liver cancer. 
radio stations for free to air around holidays including Memorial Day, Independence Day, and Veterans Day, as well as year-round programs. The Fisher House 
Foundation is a non-profit that provides housing for families of patients receiving care at major military and VA medical centers so they can be near their loved ones. O’Connor, who hosts the morning drive program at Cumulus Media’s news/talk WMAL-FM, Washington, has hosted the show in the past. Fisher House says, “This informational talk show will inspire listeners through stories of amazing service members, veterans, and their families. Producer and host Larry O’Connor’s love and respect for our military will only amplify these radio specials.”
Which is the more important “check the box” trait – persistence or passion?