“The Greatest Game Ever Played”
Baltimore’s Alan Ameche plunges over the goal line for the winning touchdown!(courtesy YouTube/NFL Films)
On the field? Maybe. In its impact on pro football and sports broadcasting? Absolutely!
By Mark Wainwright
It was one of those indelible moments in sports history: The 1958 NFL Championship, played on December 28, 1958 at Yankee Stadium in New York. The Baltimore Colts defeated the New York Giants 23-17 in sudden death overtime. 65 years later, the events of that Sunday afternoon still resonate throughout pro sports and sports media.
In 1958, the National Football League was far from the huge phenomenon we see today. Americans generally had much more interest in baseball, and during the Fall, college football captured the attention of sports fans on Saturday afternoons. The annual Army/Navy and Harvard/Yale clashes were national news stories, and fans followed the exploits of powerhouses like Notre Dame and Michigan. For most fans, pro football was an afterthought. Even in cities with pro franchises, the NFL clubs often played runner-up to the local baseball teams.
Baltimore and New York were two exceptions. The Colts were upstarts — Baltimore didn’t get an NFL team until 1953 — and the city quickly fell in love with the Colts; on game days, Baltimore’s Memorial Stadium was described as “the world’s largest outdoor insane asylum.” Meanwhile, the Giants had been part of the NFL since 1925, and they were considered the league’s most glamorous team, located in the world’s media capital. Two very different teams, both with passionate fan bases, playing a nationally-televised title game in New York City… indeed, America was destined to notice pro football that day.
Seventeen Pro Football Hall of Fame inductees were in the stadium that afternoon, along with a Heisman Trophy winner (Baltimore running back Alan Ameche). The Colts were led by quarterback Johnny Unitas and defensive end Gino Marchetti. The New York offense revolved around halfback Frank Gifford, while linebacker Sam Huff anchored the defense.
There were all-stars in the broadcast booths, as well. NBC’s national telecast was assigned to Chris Schenkel and Chuck Thompson; both of these gentlemen are now legends of their industry. Joe Bolan and Bill McColgan called the game for NBC’s national radio feed, while Les Keiter did the play-by-play for WCBS Radio in New York. And Bob Wolff did the radio call for Baltimore’s WBAL. Wolff was assisted by an eager teenager who worked as his spotter… a young man named Maury Povich (yes, that guy).
The first half, frankly, wasn’t anywhere near “greatest game” territory. While both defenses played fairly well, the offenses looked sloppy and disorganized, and the two teams combined for six turnovers in the first thirty minutes. The Giants managed only a Pat Summerall field goal, while the Colts — almost in spite of themselves — took a 14-3 lead into halftime. It could have easily been 17-3, but Sam Huff blocked a Baltimore field goal attempt.
So, what was the halftime entertainment? Over the years, Super Bowl halftimes have featured performers like Lady Gaga and Michael Jackson. What 1950’s superstars would perform in the “super bowl” of 1958? Elvis Presley? Brenda Lee, maybe? Nope. It was the Baltimore Colts Marching Band, with their prancing majorettes looking quite fetching in their red leotards and reindeer antlers…
The Baltimore Colts Marching Band majorettes, in “reindeer” mode! (courtesy YouTube/NFL Films)
Baltimore’s offensive woes continued into the second half. Early on, the Colts drove the ball to New York’s 1-yard line, but Alan Ameche was stopped for no gain on third down, then Ameche was tackled for a loss when he attempted to run wide on fourth down. In an interview decades later, Baltimore’s Lenny Moore revealed that Ameche botched the play; it was supposed to be an option pass, but Ameche didn’t hear Johnny Unitas’ signals correctly, and he ran instead of throwing a short pass to a wide open Colts receiver.
That goal-line stand awakened New York’s offense, and they needed only four plays to score their first touchdown to make it 14-10. The Giants then took a 17-14 lead early in the fourth quarter on a Frank Gifford touchdown reception, and while the Colts responded with two effective drives, they came up empty on both possessions; one ended with a missed field goal, the other ended when Unitas was sacked twice, taking the Colts out of scoring range. The Giants’ offense only needed a first down or two to ice the game, but Frank Gifford was stopped on a critical third down run. For decades, Gifford insisted he made the first down; Baltimore’s Gino Marchetti suffered a badly broken ankle in the pileup, and Gifford often said that amidst the chaos and confusion of tending to Marchetti’s injury, the officials did not spot the ball properly. However, when ESPN restored the footage for a 50th anniversary broadcast in 2008, an accident reconstruction expert analyzed the images and determined that Gifford was, indeed, just short of the first down (more about that ESPN program in our Epilogue). The Giants chose to punt the ball, and the Colts took over on their own 14-yard line.
This was the moment when Johnny Unitas began his ascent to legendary status. With just two minutes left, he moved the Colts downfield quickly. While there were several misfires, he made four critical completions, including three straight passes to his star receiver Raymond Berry. Those last three plays moved the ball 62 yards to the Giants’ 13-yard line, and with just seconds remaining, the Colts rushed Steve Myhra out to attempt a tying field goal. Myhra had struggled with field goal attempts all season, and Baltimore fans held their collective breath until the ball went through the uprights. The fourth quarter ended tied 17-17.
So… what happens next? Many of the players and coaches weren’t sure. It was not unusual for football games to end in a tie, but this game was for the NFL title. Would the teams be declared co-champions? Fortunately, the NFL had recently instituted an overtime rule for championships, and it would be decided on the field. The teams would play pure “sudden death.” The first team to score in any manner would win, and they would play for as long as it took.
The Giants won the toss and chose to receive, but they were not able to mount any kind of drive, and they punted the ball back to the Colts. Unitas now had all the time in the world, and Johnny U methodically moved the Baltimore offense to the New York 8-yard line. It was first-and-goal, and then, suddenly… the NBC Television feed disappeared! Nothing but snow on the screen!
This caused immediate panic in NBC’s control room, not to mention in homes across the nation, as viewers — particularly in Baltimore — bolted from their living rooms and scrambled to find the nearest radio. It was one of the worst possible moments to lose the live feed of a TV broadcast. And then…
A fan ran onto the field! Play was halted for nearly a full minute before New York’s Finest chased him down and escorted him to the sideline. Over the years, there has been endless rumor and speculation about this incident. Photographs show the fan was well-dressed and appeared very cooperative when the cops took him away; he certainly didn’t look like a drunken lout. Who was this guy?
Whoever he was, he is now the stuff of sports broadcasting legend. More than six decades later, it is widely believed that he was an NBC employee who realized the broadcast was interrupted and ran onto the field — or perhaps was told to run onto the field — to delay the game long enough to give the TV crew enough time to find a loose cable and fix the connection. As far as I know, he was never identified and the story has never been confirmed. One hopes the fellow received a bonus and a promotion for his quick thinking!
When the game resumed, the Colts ran two plays to reach third-and-goal from just over a yard away. A field goal attempt might have been the obvious choice, but Baltimore coach Weeb Ewbank was leery of sending a struggling Steve Myhra in to kick. Meanwhile, the coach trusted Unitas completely, and he left Johnny U and the offense on the field. A routine handoff to Alan Ameche secured a 23-17 Baltimore victory.
The game was breaking news nationwide. It was a big topic of Sunday afternoon dinner conversations, and it was headline news on front pages and in sports sections the following day. NFL and television executives soon realized that professional football could become a very valuable property, and they started making plans for increasing television coverage and boosting marketing exposure for the teams, the star players, and the sport overall. And down in Dallas, Lamar Hunt — a son of oil tycoon H.L. Hunt — started thinking about owning his own football team. Those dreams eventually led to his role in establishing the rival American Football League, which merged with the NFL just over a decade later. Historians and sportswriters have studied the 1958 title game, and they generally agree that event was the start of professional football growing into the colossus it has since become. It was the aftermath and the impact — as much as the drama of the game itself — that led them to calling it “The Greatest Game Ever Played.”
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EPILOGUE
As I’ve mentioned in previous articles, television did not put a high priority on archiving sports events back then. There is no known videotape of the game; videotape was in its infancy, and while NBC presumably had one or two of the early machines available, it seems nobody bothered racking them up. There is no known kinescope film recording of the television broadcast, either. Fortunately, there was plenty of film footage of the game, both from overhead and from sideline views. This footage was shot by NFL Films, as well as various newsreel cameramen working for different organizations.
On the 50th anniversary of the game in 2008, ESPN produced a special documentary that used the old footage to re-create much of the action. The historic clips were colorized for broadcast, and the action was interspersed with comments and memories from players, fans, and broadcasters who were there. (Sadly, many of these gentlemen have passed away in the fifteen years since.) Most of Bob Wolff’s Baltimore radio broadcast was saved, and the NBC national radio call was saved almost in entirety. This historic audio was used in conjunction with the preserved video. Several versions of the ESPN special can be found on YouTube; here is a link to one of those.
Others have collaborated on an almost-complete reconstruction of the game, using the original newsreel and NFL footage, some of the colorized ESPN content, stock footage, and still photos. The audio portion uses the NBC national radio call by Joe Bolan and Bill McColgan (complete with vintage commercials!). There are several uploads of this project on YouTube, and there is also a version on the Internet Archive, available here. If you’ve never seen any of “The Greatest Game Ever Played,” punch it up on your laptop and enjoy!
Mark Wainwright is a long-time radio personality and voiceover performer. He was most recently the morning host at WSYR in Syracuse; he is also a Baltimore native and life-long Baltimore Colts fan (and he still hasn’t gotten over the Colts leaving town and moving to Indianapolis decades ago!). He can be reached at: markwainwright@earthlink.net
the blessing of the lenders, the company will be owned by those same lenders. Audacy’s debt is approximately $2 billion. It began talks with lenders in October after the company sought and received amendments to its credit facilities because it is unable to make interest payments due largely to the industry-wide downturn in advertising revenue. The 2017 acquisition of the CBS Radio assets is cited among industry watchers as the move that pushed Audacy into its currently precarious situation. 
New York City on Friday, March 1 and Saturday, March 2. Harrison’s address titled, “The Next 10 Years of Media and Popular Culture is…?,” is scheduled to take place between 11:00 am and 12:00 noon on Saturday (3/2). Harrison states, “I have always believed that the future of broadcasting, for better or worse, brews on the campuses of America and this observation is truer now than ever before. I am very excited to bring an array of provocative and pertinent observations, predictions and possibilities, born of my perspective as a future-minded immigrant from the 20th century, to such a vital and dynamic group of young communicators.” 
million in personal income from the IRS. She has agreed to pay $2.5 million in restitution, plus interest, but is asking for probation or home confinement instead of prison, citing “ongoing health concerns.” But prosecutors say the government needs to send a message of deterrence consistent with the “median length of imprisonment for crimes like the one she committed,” which is 21 months. In pleading guilty, Susan Patrick said her husband and business partner Larry Patrick, and other business partners, were not aware of her actions. 
Music, and it reached #1 in the Business category on Spotify in 2023. Program co-host Dave Ramsey says, “Thank you to everyone who works daily on our show. And thanks to all our listeners for choosing to spend your time with the Ramsey personalities and me. I’m honored.” On the program, Ramsey is joined each day by a rotating cast of co-hosts, including Rachel Cruze, Ken Coleman, Jade Warshaw, George Kamel and Dr. John Delony. The Ramsey Network says that in 2023, callers to the show paid off more than $36 million in debt, inspiring the millions of people that listen to the show on podcast and radio or watch on YouTube. 
What do your New Year’s resolutions look like?
Over the Christmas and New Year’s holiday break, Nielsen Audio released data from the December 2023 ratings period for all 48 PPM markets that covered November 9 through December 6. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from all PPM markets. Some of the notable ratings stories from the December 2023 period include in New York City, Red Apple Media’s news/talk WABC falls two-tenths to a 2.8 share (weekly, 6+ AQH share) good for the #11 rank, while iHeartMedia’s news/talk WOR also dips two-tenths to a 1.1 share and remains ranked #22. In Washington, Cumulus Media’s news/talk WMAL-FM, sheds 1.1 shares for a 3.5 share finish that leaves it ranked #9, while Hubbard Broadcasting’s all-news WTOP-FM falls a half share to a 6.9 share but remains ranked #3. In Seattle, Bonneville’s news/talk KIRO-FM loses six-tenths for a 4.1 share finish and falls to the #9 rank, while the company’s sister news/talk KTTH-AM is steady with a 1.6 share good for the #22 rank, and Lotus Communications’ talk KVI-AM, rises one-tenth to a 1.6 share and ties for the #22 rank. In San Antonio, iHeartMedia’s news/talk WOAI falls four-tenths to a 2.7 share but remains ranked #14, while Alpha Media’s news/talk dips two-tenths to a 2.0 share that leaves it ranked #19. In Orlando, iHeartMedia’s talk WTKS-FM loses three-tenths for a 3.6 share finish but remains ranked #10, while Cox Media Group’s news/talk WDBO-AM sheds four-tenths for a 3.2 share and stays locked in the #13 rank. And in Milwaukee, iHeartMedia’s news/talk WISN finishes its third month in a row at #1 even though it lost 1.1 shares to finish with a 9.6 share, while Good Karma Brands’ news/talk WTMJ-AM is down one-tenth for a 7.6 share that pushes its back to the #3 rank. 
flexibility rarely found in corporate-structured environments.” Duties include: Managing the station’s audio image via branding, focusing on timely and frequent updates; overseeing social media and creating content that relates to the station’s brand and target audience; hosting a daily on-air shift; proficiency with Google’s G Suite, Selector, and Wide Orbit Automation system; and coaching staff. Learn more at 
and help people instead of just jawboning and complaining about everything.’ And she was right. So ‘Gallagher’s Heroes – The Fallen Officers Fund’ was created (which assists the families of law enforcement killed in the line of duty and publishes The First Responders Bible) as well as several other charities we help on an annual basis. Each holiday season we partner with Prison Fellowship and get Christmas presents, Bibles and a personalized message from an incarcerated parent delivered to thousands of children. So far this year, my audience has donated over $160,000 which will benefit 6,400 children of prisoners. Over the last few years, my listeners have contributed over $2.5 million to Prison Fellowship. I’m so humbled and blessed to have such a loving, generous audience. It makes it a joy to come to work. And I get to carry my late wife’s wish in my heart. I’m a lucky guy.” Gallagher is not the only SRN host helping the Prison Fellowship cause. Sebastian Gorka is also working hard to promote the organization’s efforts. 
LOS ANGELES – As students, enthusiasts and caretakers of this wonderful medium, we’re keenly aware that radio’s “Golden Age” boasted an incredible array of entertainers and broadcasters.
why we won’t stop helping people get out of debt. When you aren’t weighed down by payments, you can live and GIVE like no one else.” Examples of giving include Ramsey listeners helping Sarah, a widowed mother of four, get current on her mortgage payments so she wouldn’t lose her house. A single mother of three received $2,500 to help with Christmas. Shoppers at Kroger had their groceries paid for. A church helped a couple get back on their feet after a job loss. Even Ramsey employees got into the act. Melissa kicked off the show with the story of her three-year fight against an aggressive form of breast cancer. She told listeners how Ramsey Solutions rallied around her, paid her full salary while she was out and provided the family with meals, prayer, and support. The Ramsey Network says, “‘The Annual Giving Show’ wraps up a wildly successful year for the Ramsey network. ‘The Ramsey Show’ is the second largest nationally syndicated radio show. It’s now heard on more than 640 stations. The YouTube audience has more than 100,000 subscribers and 250 million views. And ‘The Ramsey Show’ podcast is only the fourth show ever to eclipse one billion downloads.”
How many times will we research the same subject and come to the same conclusion?
news reports that aired on KYW. Tom Rickert, who serves as assistant brand manager and director of podcasts for KYW Newsradio, says, “There’s no other program that gives students an opportunity to learn from top professionals in news and sports media at one of the best broadcasting facilities in the country. And five decades in, we’re reuniting with parents who graduated from ‘Newstudies’ when they were in high school, who are now watching their teenagers graduate from the same program. We hope to keep investing in the young people of Philadelphia and the Delaware Valley for generations to come, and we’re thrilled to be able to work with our partners at the Klein College of Media and Communication [at Temple University] to make this happen.” At Saturday’s graduation, KYW Newsradio awarded the $2,000 Richard Monetti Scholarship to William Bowens of Sankofa Freedom Academy Charter School. The yearly scholarship is named for a “Newstudies” graduate killed in the 1988 bombing of Pan Am Flight 103 and honors a student whose work demonstrates overall excellence.
most recently served as executive director of news with a focus on broadcast, digital content, and streaming content. CMG EVP of content, product, innovation, and research Marian Pittman says, “Misti understands CMG’s pursuit of journalism excellence. Her knowledge of multi-platform content strategies and 
audience insights makes us better every day. She exemplifies the power of dedication and what it takes to be the best.” In his new role as VP of strategy & operations, Jordan Cipala will be responsible for evaluating business development opportunities, bolstering CMG’s market-intelligence capabilities, managing M&A and integration efforts, and supporting more streamlined collaboration and execution across CMG’s business units. CMG president and CEO Dan York comments, “Jordan has been an indispensable member of the CMG team in leading our annual strategic planning process, supporting our Board interactions, and operationalizing our M&A efforts. We’re thrilled to promote from within and reward his invaluable expertise and dedication to CMG’s future and continued evolution.”
We live in an increasingly noisy world. The accelerating advancement of media technology, with its accompanying “everybody is a star” syndrome, combine to make it increasingly difficult to get attention. By that, I mean real attention – the kind of attention that those in the professional media (and related) industries describe as “traction.”
You know the routine.
in need in Southern California. The charity also helps families get back into stable home environments and teaches teens the skills they need to work in the hospitality industry. This year, all 168 Wendy’s restaurants in Southern California continued their partnership and offered customers the opportunity to donate. KFI program director Robin Bertolucci says, “Once again, the KFI audience has come through with incredible generosity and kindness. This is our 13th year and every year we are touched by the giving spirit of KFI listeners. A huge thank you to them and to our partners, Smart and Final and Wendy’s for giving our listeners another way to give back to the community.”
Dusty Rhodes programs began with a Christmas Eve show in 1961 on WSAI in Cincinnati and quickly became a holiday tradition there. Over the years, it expanded to 36 hours and went national in 1995, airing on over 100 radio stations coast-to-coast. Rhodes says, “The presentation is based on the traditional Christmas celebration to accompany families as they travel to visit relatives, go to church services, open presents and enjoy holiday parties. I’m delighted to bring the programs to WGN Radio, one of America’s great radio stations.” 
organization addressing the essential education and enrichment needs of children and youth in foster care in Washington State. The 2023 fundraiser includes an online auction featuring one-of-a-kind sports packages from the Seattle Seahawks and Seattle Mariners, autographed Seahawks merchandise, and more. Bonneville SVP and market manager Cathy Cangiano says, “It is remarkable to celebrate 35 years of partnership between KIRO Newsradio and Treehouse in producing Holiday Magic. We have worked with Treehouse to create the Holiday Magic Campaign longer than any other community initiative and it has become a part of our purpose and mission.”
over Cumulus’ mandatory COVID-19 vaccine policy. Bongino says, “It’s been a fascinating couple years of ups and downs both personally and in the political space. I love what I do, and I’m ecstatic that we’ve agreed to move forward with the show after changes were made. I want to thank all the shows’ supporters, the stations, and program directors for their continued support. I promise to keep my foot on the gas pedal.” Westwood One president Suzanne Grimes states, “‘The Dan Bongino Show’ is one of the greatest growth stories in network syndication, with Dan delivering programming unlike anyone else. As we head into what will surely be an unpredictable election cycle, we know Dan will be always insightful, sometimes provocative, and never disappointing, which is why our listeners are wildly engaged, and our advertisers have flocked to the show.”
of injured military members and veterans who are undergoing treatment. Group homes at Bethesda, Walter Reed, the VA, Dover AFB, and at military and VA medical centers around the world offer a comfortable place for loved ones to live while remaining close to their injured family members. Fisher House Foundation chairman and CEO Ken Fisher says, “For an incredible 21 years, WMAL and its audience have given to military and veteran families through Fisher House Foundation. We are overwhelmed and grateful for the dedication and incredible generosity in support of our nation’s heroes and their loved ones.” WMAL PD and Cumulus Media VP of news/talk Bill Hess comments, “Year after year, our listeners step up with support for injured veterans and their families. As the Fisher House Foundation approaches its 100th house worldwide, it’s rewarding to know our listeners play such a large role in the organization’s ability to serve the families of our wounded servicemen and women.”