WWO: Studies Show AM/FM and Tax Prep Services a Good Match
The latest blog post from the Cumulus Media | Westwood One’s Audio Active Group contains data from five studies that indicate AM/FM radio is a good medium to advertise tax preparation services. Some of the findings include: 1) AM/FM radio is an ideal medium for the tax preparation category: Heavy
AM/FM radio listeners are 39% more likely to pay $301+ to have their taxes prepared and show greater familiarity, interest, consideration, and usage of tax category brands; 2) AM/FM radio ads drive site traffic for tax preparation brands: In the LeadsRx attribution study of a tax preparation service’s multi-wave campaign, AM/FM radio generated between a 43% to 47% increase in website traffic; 3) Branding early and often in tax preparation service ads drives more site traffic: LeadsRx found the top three creative executions that drove site traffic for a tax preparation service had the marketer’s brand name within the first five seconds of the ad; and 4) compared to other radio formats, a 2023 tax prep campaign on news/talk and sports stations realized a higher percentage share of interactions than the percentage share of their Nielsen ad impressions. See the blog post here.
Common Ground with Bill Spadea” and will feature live episodes of the podcast on location from towns, landmarks and businesses across New Jersey. The station says the deal will give Spadea the resources to focus on hard-hitting conversation and longer form interviews with leaders from New Jersey (and beyond). Spadea adds, “This partnership is the next step in the great success of our morning show, which has seen ratings skyrocket in recent years. We’re excited to be bringing multiple remote podcasts to our audience every month and look forward to seeing everyone on the trail!”
Have you tried the $7 cup of coffee at Starbucks?
What’s old is new again.
in need in Southern California. The charity also helps families get back into stable home environments and teaches teens the skills they need to work in the hospitality industry. On ‘Giving Tuesday’ (11/28), the iHeartMedia station will host a live, all-day broadcast at the Anaheim White House featuring station personalities Bill Handel, Amy King, Gary & Shannon, John & Ken, Tim Conway Jr and Mo Kelly during which they’ll ask listeners to collect money and pasta and sauce donations for Caterina’s Club. 100% of donations collected go directly to Caterina’s Club. Also, from November 15 through December 3, Smart & Final locations in California, Arizona and Nevada and Wendy’s restaurants in Southern California will offer customers an option to donate to the “KFI PastaThon.”
related to Urban One’s failure to timely deliver quarterly reports for the first and second quarters of 2023 and sets a due date of November 30, 2023 for those and a December 31, 2023 due date for the third quarter financial report. Urban One also reports that it has received an Additional Staff Delisting Determination from the Listing Qualifications Department of The Nasdaq Stock Market LLC due to the delinquent Q3 2023 report. Urban One has a hearing set for November 30 and anticipates filing the delinquent Q1 and Q2 reports prior to the hearing. It also expects to file the Q3 report on or about December 31, 2023 and will present its plan to evidence full compliance with the Nasdaq listing criteria at the hearing.
Earlier this week, Michael Harrison published his top 10 list of suggestions for being a successful talker. Item number three really caught my eye:
including many Cumulus radio stations, with station jingles, commercial jingles, and production music. TM also acquires the additional assets of the Drake Chenault catalog and all intellectual property associated with TM’s former product lines HitDisc and GoldDisc. Westwood One originally purchased TM Studios in 2009 and subsequently sold the company to former TM executives Greg Clancy, Dave Bethell, and Chris “UK” Stevens in November 2020. WWO president Suzanne Grimes states, “Westwood One is committed to partnering with companies that provide unique products and outstanding service, and TM fits that description perfectly. By extending our relationship with TM, we are assured that radio stations around the country will be able to access the best-in-class offerings TM has been creating for more than 50 years.”
the study found that eliminating 10 words of audio copy increases the Creative Standout score by 1%. Creative Standout is achieved when consumers say, “this ad stands out” and rate an ad with an 8, 9, or 10 on a one-to-ten-standout scale. Further it found that eliminating 10 words of audio copy increases web traffic by 0.25%. Creative Standout in audio advertising is strongly linked to ad response via website visits. For each 1% rise in Creative Standout achieved by an audio ad, website response rate increases by 0.25%. Also, the more messages that are included in the ad, the poorer the recall. An ad with four messages will have message recall of only 24%, compared to 43% for ads with just one message. The more messages an ad attempts to communicate, the lower the likelihood of a single message being communicated. 
figures in the state of New Jersey and WPG, Atlantic City morning drive personality Harry Hurley is ranked #55 on the list. The caption alongside Hurley’s photo in the feature states: “No other radio host show in New Jersey covers politics as hyperactively as Hurley, who has earned the trust of key players in both parties while amplifying the concerns and troubles of regular voters. An asset to the state.”
turkeys and meals will be distributed by St. Francis over the holiday season, including from the 77WABC “Turkey” Trolley today (11/15) St. John’s Church in Manhattan. Red Apple Media owner John Catsimatidis says, “No one should be without a turkey dinner on Thanksgiving. This is an American holiday and Americans should not go hungry, ever! We are delighted that AARP New York City has joined us in this charitable endeavor.” 
retire from the station on December 6. After his departure, John Kobylt (left) will continue in the daypart as a solo host. He quipped, “I am saying goodbye. After very little thought, this is what I’m gonna do.” The duo rose to prominence during their time at WKXW-FM, Trenton “New Jersey 101.5” beginning in 1988. They moved to KFI in 1992 and briefly went into national syndication in the late 1990s. That move drove a wedge between them and then-KFI owner Cox Communications and they left to do mornings at crosstown Disney-owned KABC, Los Angeles. That didn’t last long, and they returned to KFI where they’ve flourished since 2001. 
compensation expense, debt modification costs, gains and losses on the sale or disposition of assets, impairments, depreciation expense and amortization expense increased 0.2% to $61.0 million. The company reports a net loss of $31.3 million for the quarter, an increase of 163% over the same period in 2022. Salem presents operating results by segment and reveals that its Broadcast segment’s revenue was $49 million, down 4.2% year-over-year; its Digital Media segment’s revenue was $10 million, down 2.2%; and the Publishing segment’s revenue was $4.6 million, a decline of 17.5%. 
the afternoon drive show based at WHO-AM, Des Moines and syndicated to WMT-AM Cedar Rapids and WOC-AM, Quad Cities – takes over the new morning show role from Bud Hedinger, who retired from the station after 20 years. Conway says, “It is such an honor to have been given the keys to this amazing morning drive show in the heart of Central Florida. We have a great crew and we are aiming to be hard-hitting, fun and entertaining all at the same time.”
Audacy SVP and market manager David Yadgaroff says, “It’s a great night in support of our local veterans. Audacy Philadelphia has a strong partnership with TMF, and we’re excited for our 94WIP hosts to assist in this fundraising effort.” 94WIP guest bartenders include Joe DeCamara, Rhea Hughes, James Seltzer, Hugh Douglas, Joe Giglio, Ike Reese, Jon Marks, Jack Fritz, Howard Eskin, Devan Kaney and Eliot Shorr Parks. Also, in attendance will be Ryan Manion and Col. Manion of Travis Manion Foundation.
Survey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home.
Curley and Howie Carr encouraged listeners to donate and raise funds for the DAV of Massachusetts’ homeless shelter and transportation programs. iHeartMedia Boston director of operations, news, talk and sports Bill Flaherty says, “Year after year, the WRKO listeners overwhelm us with their generosity. This year, they have helped to raise $172,852 for the DAV of Massachusetts. It’s an honor to dedicate a day of programming to those who have given so much of themselves for this country.” Since 2016, the “DAV Radiothon” has raised over $1,058,000 to benefit veterans in the community.
clients, and industry insiders alike, Cohen has played a pivotal role in shaping the careers of some of the biggest stars in the business. Her dedication to the well-being and success of her clients has set a new standard for excellence in talent representation.” The Weiss Agency founder and CEO Eric Weiss adds, “In Heather, we have not only an exceptional talent agent but a true leader and advocate for positive change. Her dedication, industry acumen, and commitment to her clients embody the values we hold dear at our company.” Cohen says, “I am so fortunate to have a career that I absolutely love. It is a privilege to represent people that I truly believe in. The content they provide is the force behind and the future of our industry. I am beyond grateful to Eric Weiss for his guidance, friendship, and faith in me. There is nowhere that I would rather be, and I look forward to many more years working with Eric and our Weiss Agency family.”
Beasley were unable to come to terms on a new contract a few weeks after the company announced Toucher had inked a new, multiyear deal that will see him continue as lead host of the morning show. WBTS-TV, Boston “NBC10” reports that Toucher announced the change on this morning’s show and indicated he was surprised when management told him Shertenlieb was leaving the program. He also said management wanted him to tell the audience that the company made him “a multi-year offer that he chose not to accept” and that “negotiations weren’t going anywhere.” Shertenlieb has not commented publicly other than to inform the show’s X followers that he has a new X handle. 
word, which is a 55% increase over nine years ago (20%); 2) Spoken word listening at home has grown dramatically: 60% of the total daily audio time spent with spoken word audio is at home, 24% in the car, 13% at work, and 3% at some other location. The time spent listening to spoken word audio at home has grown to 41 daily minutes in 2023 from 27 daily minutes in 2014. Increases in at-home spoken word audio listening are seen across every hour in the listening day; 3) Spoken word listening in-car has shifted post-pandemic, but AM/FM radio remains on top: Of all the daily time spent listening to spoken word audio, time spent listening in the car has declined from 36% in 2014 to 24% in 2023. In the car, 62% of spoken word audio consumed by those in the U.S. age 13+ is to AM/FM radio content, including over the air and streams; 4) For the first time ever, the mobile device is the primary way people listen to spoken word: 39% of spoken word audio consumed daily by those age 13+ in the U.S. is on a mobile device, followed by 35% on an AM/FM radio receiver. At home, 41% of spoken word audio is consumed on a mobile device, and at work, 47% of spoken word is consumed on a mobile device. AM/FM radio receivers still dominate in-car, garnering 60% of the spoken word audio listening there; and 5) Podcasts represent a large and growing share of spoken word listening: Podcasts now represent over one-third (36%) of time spent with spoken word audio. Twenty-eight percent of time spent listening to podcasts goes to NPR/public radio. At home, 40% of spoken-word audio listening goes to podcasts. 
that resonate with them! The position requires extreme reliability and flexibility. Females are encouraged to apply. Second, Cumulus is seeking a news director to work with both stations. It says, “This is not a 9 to 5 weekday desk job. If news runs in your blood, if you get an adrenaline rush from breaking stories, if you are hands-on, and you realize the commitment that it takes to win from you and your team, then this job could be for you. Our ideal candidate should possess an extremely good work ethic and have a history of news department success as a news director.” And third, the company is looking for a managing editor for both stations. This is an early morning position from 2:30 am until 10:30 am. The main job is to make sure the shows on both stations have the content they need to have a successful broadcast. 
We have a saying around “The Mark Kaye Show” studio:
conversations and connections on topics relevant to our local communities throughout the year.” The next “Audacy Conversations” explores the state of downtown. It says, “Over three years later, America’s cities are still grappling with challenges and unexpected fallout caused by the COVID-19 pandemic. WBBM Newsradio (WBBM-AM/WCFS-FM) in Chicago will host a live town hall on November 9 to explore those impacts in-depth and what’s at stake for businesses and community members as cities look to revitalize their downtowns.” The program will air on WBBM Newsradio, KRLD NewsRadio 1080 (KRLD-AM) in Dallas, WWJ News Radio 950 (WWJ-AM) in Detroit, KNX News 97.1 FM (KNX-FM) in Los Angeles, WCBS 880 (WCBS-AM) in New York, KYW Newsradio (103.9 FM/1060 AM) in Philadelphia and KCBS All News (106.9 FM/740 AM) in San Francisco on November 16 at 7:00 pm local time. It will also air on WBEN-AM, Buffalo; WCCO-AM, Minneapolis; WWL-AM/FM, New Orleans; KDKA-AM, Pittsburgh; and KMOX-AM, St. Louis. Throughout the week of November 13 to 17, the all-news stations will air special content catered to the town hall topics, including interviews, news stories and feature reporting.